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    J-1029 Research Methods

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    subbu
    This document provides information about the 4th edition of the book "Research Methods for Management" by S. Shajahan. The book covers a variety of quantitative and qualitative research techniques used in business, including data mining, path analysis, and multivariate analysis. It also discusses how to apply these techniques using software like SPSS and conduct internet-based research. Dr. Shajahan is an associate professor who has authored 12 books and over 125 research papers on topics like marketing, customer relationship management, and branding.

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    J-1029 Research Methods

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    subbu
    31 views1 page
    This document provides information about the 4th edition of the book "Research Methods for Management" by S. Shajahan. The book covers a variety of quantitative and qualitative research techniques used in business, including data mining, path analysis, and multivariate analysis. It also discusses how to apply these techniques using software like SPSS and conduct internet-based research. Dr. Shajahan is an associate professor who has authored 12 books and over 125 research papers on topics like marketing, customer relationship management, and branding.

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    This document provides information about the 4th edition of the book "Research Methods for Management" by S. Shajahan. The book covers a variety of quantitative and qualitative research techniques used in business, including data mining, path analysis, and multivariate analysis. It also discusses how to apply these techniques using software like SPSS and conduct internet-based research. Dr. Shajahan is an associate professor who has authored 12 books and over 125 research papers on topics like marketing, customer relationship management, and branding.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views1 page

    J-1029 Research Methods

    Uploaded by

    subbu
    This document provides information about the 4th edition of the book "Research Methods for Management" by S. Shajahan. The book covers a variety of quantitative and qualitative research techniques used in business, including data mining, path analysis, and multivariate analysis. It also discusses how to apply these techniques using software like SPSS and conduct internet-based research. Dr. Shajahan is an associate professor who has authored 12 books and over 125 research papers on topics like marketing, customer relationship management, and branding.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Jaico Publishing House

    Elevate Your Life. Transform Your World.

    RESEARCH METHODS FOR MANAGEMENT


    CD includes Web links and additional resources

    S. Shajahan 4th Edition


    Research Methods for Management covers topics like Conjoint Analysis,
    Path Analysis, Data Mining and Data Warehousing research techniques, IT-
    based predictive models like RFM model, application of SPSS and
    Internet-based research services, with an improved pedagogical
    approach, added illustrations and insight for enhancement of
    student learning. The book also covers business research issues and
    Internet applications, supplemented with company and business
    research literature. Applications of multivariate techniques like
    factor, cluster and discriminant analysis, along with multiple regression,
    correlation analysis and multi dimensional scale in business research
    have been discussed in detail.
    Dr. S. Shajahan, MBA, Ph.D., is an Associate Professor &
    Dean Planning and Research, IIM Shillong, Founder co-
    ordinator, CRM Today Inc., India Chapter and also is a
    consultant for strategic marketing, CRM, retailing and
    branding for several corporate houses since 1997. He has
    authored 12 books so far and published 125 research papers
    in various journals of national and international repute.

    KEY FEATURES CONTENTS

    1. Introduction to Research
    Substantial coverage of data mining and data
    warehousing techniques 2. Introduction to Business Research
    3. The Research Process
    Application of SPSS and Internet-based 4. Research Design
    research services
    5. Experimental Research Design
    Includes review questions at the end of each 6. Primary Sources of Data
    chapter 7. An Overview of Various Data Sources and Computer
    Search
    Live case study materials to stimulate
    8. An Overview of Business Statistics
    classroom discussion on real world business
    research issues 9. An Overview of Sampling Theory and Sample Size
    Determination
    10. Analysis of Data
    11. Multivariate Analysis and its Application
    12. Report Writing

    Visit us at www.jaicobooks.com

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