Career Identity:

1. Strengths – detail oriented, patience, empathy, 3. Process

problem solving.
2. Motivation – your passion and purpose.
3. Values – efficiency and service to others. I
value consistency.

MODULE 1
Data Analysis — the collection, transformation, and
organization of data to draw conclusions, to make
predictions, and to drive informed decision-making.

 Turning data into insights.

6 STEPS OF DATA ANALYSIS

Scenario: An organization was experiencing a high
turnover rate among new hires. Many employees 4. Analyze
left the company before the end of their first year
on the job. The analysts used the data analysis
process to answer the following question: How
can the organization improve the retention
rate for new employees?
Here is a break down of what this team did, step by
step.

1. Ask

5. Share

2. Prepare

6. Act
Here is a real-life example of how one group of data VARIATIONS OF DATA ANALYSIS PROCESS
analysts used the six steps of the data analysis process A. EMC’s Data Analysis Process
to improve their workplace and its business processes. 1. Discovery
Their story involves something called people analytics 2. Pre-Processing Data
—also known as human resources analytics or 3. Model Planning
workforce analytics. People analytics is the practice of 4. Model Building
collecting and analyzing data on the people who make 5. Communicate Result
up a company’s workforce in order to gain insights to 6. Operationalize
improve how the company operates.
B. SAS’s Iterative Process
Being a people analyst involves using data analysis to
1. Ask
gain insights about employees and how they
2. Prepare
experience their work lives. The insights are used to
3. Explore
define and create a more productive and empowering
4. Model
workplace. This can unlock employee potential,
5. Implement
motivate people to perform at their best, and ensure a
6. Act
fair and inclusive company culture.
7. Evaluate
HOW DATA ANALYST APPROACH TASKS
C. Project-Based Data Analytics Process
The purpose of 6 analysis process is to gain insight that
1. Identify the problem
drive informed decision-making.
2. Design data requirements
1. Ask – you’ll work to understand the challenge 3. Pre-processing data
to be solved or the question to be answered. It 4. Performing data analysis
will likely be assigned to you by stakeholders. 5. Visualizing data
As this is the ask phase, you’ll ask many
questions to help you along the way. D. Big Data Analytics Process
 You could think of this Ask as research 1. Business case evaluation
questions. 2. Data identification
 The business challenge, objective, or 3. Data acquisition and filtering
questions 4. Data extraction
2. Prepare – you’ll find and collect the data you'll need 5. Data validation and cleaning
to answer your questions. You’ll identify data sources, 6. Data aggregation and representation
7. Data analysis
gather data, and verify that it is accurate and useful for
8. Data visualization
answering your questions.
9. Utilization of analysis results
 Data generation, collection, storage,
and data management DATA ECOSYSTEM
3. Process – you will clean and organize your
Data Ecosystem – the various elements that interact
data. Tasks you perform here include removing
with one another in order to produce, manage, store,
any inconsistencies; filling in missing values;
organize, analyze and share data.
and, in many cases, changing the data to a
format that's easier to work with. Essentially,  It includes hardware, and software tools and
you’re ensuring the data is ready before you the people who use them.
begin analysis.
 Data cleaning, and data integrity DATA ANALYST VS. DATA SCIENTIST
4. Analyze – you do the necessary data analysis Data Scientist creates new research questions using
to uncover answers and solutions. Depending data, while Data Analysts finds answers to existing
on the situation and the data, this could involve questions by creating insights from data sources.
tasks such as calculating averages or counting
items in categories so you can examine trends DATA ANALYSIS VS. DATA ANALYTICS
and patterns.
Data Analysis is the collection, transformation, and
 Data exploration, visualization, and
organization of data to draw conclusions, to make
analysis
predictions, and to drive informed decision-making.
5. Share – you present your findings to decision-makers
through a report, presentation, or data visualizations. As Data Analytics is the science of data.
part of the share phase, you decide which medium you
want to use to share your findings and select the data to
include. Tools for presenting data visually include charts
APPLICATION OF DATA ANALYTICS
made in Google Sheets, Tableau, and R.
 Communication and interpreting the The Business Analytics
results  it is the use of math and statistics to collect,
6. Act – you and others in the company put the data analyze, and interpret data to make better
insights into action. This could mean implementing a new business decisions.
business strategy, making changes to a website, or any
other action that solves the initial problem. 4 Key Types of Business Analytics
 Putting insights to work to solve the
problem. 1. Descriptive Analytics
  simplest type of analytics and the foundation
the other types are built on. It allows you to
pull trends from raw data and succinctly
describe what happened or is currently
happening.
 Descriptive analytics answers the
question, “What happened?”
 For example, imagine you’re analyzing your
company’s data and find there’s a seasonal
surge in sales for one of your products: a video
game console. Here, descriptive analytics can
tell you, “This video game console experiences
an increase in sales in October, November, and
early December each year.”
 Data visualization is a natural fit for
communicating descriptive analysis because
charts, graphs, and maps can show trends in
data—as well as dips and spikes—in a clear,
easily understandable way.
2. Predictive Analytics

3. Diagnostic Analytics
4. Prescriptive Analytics