MMS Sem III & IV

University of Mumbai
Revised Syllabus & Pattern of Question Paper

At
MMS Programme
Semester III and IV
Under Credit based Grading & Semester System
With effect from Academic Year 2013 14

MMS New Course Structure (Effective July 2012 onwards)
MMS Second Year: Semester III (Marketing)
Subject/Paper Maximu Credit Number of

m Marks Points Sessions of
90
Minutes
Core Papers (All Specialisations)
3.0.1 International Business (University Assessment) 100 2 30

3.0.2 Strategic Management 100 2 30
3.0.3 Summer Internship Report 100 2 ----
Core Papers (Marketing Specialisation)
3.1.1 Marketing Strategy (University Assessment) 100 2 30

3.1.2 Integrated Marketing Communications 100 2 30
3.1.3A Consume Buying Behaviour 50 1 18
3.1.3B Market Research Applications 50 1 18
3.1.4A Sales Management & Sales Promotion 50 1 18
3.1.4B Distribution & Supply Chain Management 50 1 18
3.1.5A Product & Brand Management 50 1 18
3.1.5B Marketing Finance 50 1 18
Electives (Marketing Specialisation)

Students need to choose electives for 300 Marks
3.1.6 International Marketing 100 2 30

3.1.7 Retail Management 100 2 30
3.1.8 B2B Marketing & CRM 100 2 30
3.1.9 Rural Marketing 50 1 18
3.1.10 Marketing of Non Profit Organisations 50 1 18
3.1.11 Quantitative Models in Marketing 50 1 18
3.1.12 Marketing Audit 50 1 18
Note : All new electives (for all specialisations) proposed to be introduced by the institute,
apart from electives listed in the new syllabus; need to inform University in writing outlining
the details of the course with learning objectives, learning outcomes, detail syllabus, teaching
learning plan and course evaluation procedures within the pattern prescribed at least one
semester in advance.
MMS Second Year: Semester III (Finance)
Subject/Paper Maximum Credit Number

Marks Points of
Sessions
of 90
Minutes

Core Papers (Finance Specialisation)
3.2.1 Advanced Financial Management (University 100 2 30

Assessment)
3.2.2 Corporate Law 100 2 30
3.2.3 Financial Markets and Institutions 100 2 30
3.2.4 International Finance 100 2 30
3.2.5 Mergers, Acquisitions & Corporate Restructuring 100 2 30
Electives (Finance Specialisation)

3.2.6 Portfolio Management & Security Analysis 100 2 30

3.2.7 Strategic Cost Management 100 2 30
3.2.8 Fiscal Policy & Corporate Tax Planning 100 2 30
3.2.9 Banking & Insurance 100 2 30
3.2.10 Derivatives & Risk Management 100 2 30
3.2.11 Wealth Management 100 2 30
3.2.12 Quantitative Models in Finance 50 1 18
3.2.13 Corporate Valuation 100 2 30
3.2.14 Marketing Finance 50 1 18
3.2.15 Fixed Income 100 2 30
MMS Second Year: Semester III (Human Resources)

Marks Points of
Sessions
of 90
Minutes

Core Papers (Human Resources Specialisation)
3.3.1 Organisational Theories & Structure Designs 100 2 30

(University Assessment)
3.3.2 Training & Development 100 2 30
3.3.3 Introduction to Industrial Relation & Labour Welfare 100 2 30
3.3.4 Competency & Performance Management 100 2 30
3.3.5 Human Resource Planning & Human Resource Audit 100 2 30
Electives (Human Resources Specialisation)

3.3.6 Labour Legislation 100 2 30

3.3.7 Compensation & Benefits 100 2 30
3.3.8 Organisational Development 100 2 30
3.3.9 Quantitative Techniques in HR 50 1 18
3.3.10 Building a Learning Organisation 50 1 18
3.3.11 Stress Management 50 1 18
MMS Second Year: Semester III (Operations)

Marks Points of
Sessions
of 90
Minutes

Core Papers (Operations Specialisation)
3.4.1 Operations Planning & Control (University 100 2 30

Assessment)
3.4.2 Logistics & Supply Chain Management 100 2 30
3.4.3 Materials Management 100 2 30
3.4.4 Technology Management & Manufacturing Strategy 100 2 30
3.4.5 Business Process Re engineering & Benchmarking 100 2 30
Electives (Operations Specialisation)

3.4.6 Quantitative Methods in Operations 100 2 30

3.4.7 World Class Manufacturing Practices 100 2 30
3.4.8 Advanced Supply Chain Management 100 2 30
3.4.9 Material Handling &Transportation 50 1 18
3.4.10 New Product Development & Concurrent Engineering 50 1 18
3.4.11 Industrial Engineering Applications & Management 50 1 18
MMS Second Year: Semester III (Information Technology)

Marks Points of
Sessions
of 90
Minutes

Core Papers (Information Technology Specialisation)
3.5.1 Software Engineering (University Assessment) 100 2 30

3.5.2 Technology Platforms 100 2 30
3.5.3 Enterprise Applications 100 2 30
3.5.4 Networking and Communications 100 2 30
3.5.5 Data base Management Systems 100 2 30
Electives (Information Technology Specialisation)

3.5.6 Managing Technology Business 100 2 30

3.5.7 IT Governance & Compliances 100 2 30
3.5.8 E Commerce 100 2 30
3.5.9 IT Quality Management 50 1 18
3.5.10 Information Security & Audit 50 1 18
3.5.11 Software Architecture 50 1 18
Subject/Paper Number Duration
of of Theory Marks
Sessions Papers
per week
90 Mins In Hours Exami Continuous Total
Each nation Assessment
Core Papers (All
Specialisations)
3.0.1 International Business 2 3 60 UA 40 IA 100

3.0.2 Strategic Management 2 3 60 IA 40 IA 100
3.0.3 Summer Internship Report 100 IA
Core Papers (Marketing

Specialisation)
3.1.1 Marketing Strategy 2 3 60 UA 40 IA 100

3.1.2 Integrated Marketing 2 3 60 IA 40 IA 100
Communications
3.1.3A Consume Buying 2 2 30 IA 20 IA 50
Behaviour
3.1.3B Market Research 2 2 30 IA 20 IA 50
Applications
3.1.4A Sales Management & 2 2 30 IA 20 IA 50
Sales Promotion
3.1.4B Distribution & Supply 2 2 30 IA 20 IA 50
Chain Management
3.1.5A Product & Brand 2 2 30 IA 20 IA 50
Management
3.1.5B Marketing Finance 2 2 30 IA 20 IA 50
Electives (Marketing
Specialisation)
Students need to choose
electives for 300 Marks
3.1.6 International Marketing 2 3 60 IA 40 IA 100

3.1.7 Retail Management 2 3 60 IA 40 IA 100
3.1.8 B2B Marketing & CRM 2 3 60 IA 40 IA 100
3.1.9 Rural Marketing 2 2 30 IA 20 IA 50
3.1.10 Marketing of Non 2 2 30 IA 20 IA 50
Profit Organisations
3.1.11 Quantitative Models in 2 2 30 IA 20 IA 50
Marketing
3.1.12 Marketing Audit 2 2 30 IA 20 IA 50
UA: - University Assessment; IA: - Internal Assessment

of of Theory Marks
Sessions Papers
per week
Core Papers (All
Specialisations)

Core Papers (Finance

Specialisation)
3.2.1 Advanced Financial 2 3 60 UA 40 IA 100

Management (University
Assessment)
3.2.2 Corporate Law 2 3 60 IA 40 IA 100
3.2.3 Financial Markets and 2 3 60 IA 40 IA 100
Institutions
3.2.4 International Finance 2 3 60 IA 40 IA 100
3.2.5 Mergers, Acquisitions & 2 3 60 IA 40 IA 100
Corporate Restructuring
Electives (Finance
Specialisation)
3.2.6 Portfolio Management & 2 3 60 IA 40 IA 100

Security Analysis
3.2.7 Strategic Cost 2 3 60 IA 40 IA 100
Management
3.2.8 Fiscal Policy & Corporate 2 3 60 IA 40 IA 100
Tax Planning
3.2.9 Banking & Insurance 2 3 60 IA 40 IA 100
3.2.10 Derivatives & Risk 2 3 60 IA 40 IA 100
Management
3.2.11 Wealth Management 2 3 60 IA 40 IA 100
3.2.12 Quantitative Models in 2 2 30 IA 20 IA 50
Finance
3.2.13 Corporate Valuation 2 3 60 IA 40 IA 100
3.2.14 Marketing Finance 2 2 30 IA 20 IA 50
3.2.15 Fixed Income 2 3 60 IA 40 IA 100

of of Theory Marks
Sessions Papers
per week
Core Papers (All
Specialisations)

Core Papers (Human

Resources Specialisation)
3.3.1 Organisational Theories 2 3 60 UA 40 IA 100

& Structure Designs
3.3.2 Training & Development 2 3 60 IA 40 IA 100
3.3.3 Introduction to Industrial 2 3 60 IA 40 IA 100
Relation & Labour Welfare
3.3.4 Competency & 2 3 60 IA 40 IA 100
Performance Management
3.3.5 Human Resource Planning 2 3 60 IA 40 IA 100
& Human Resource Audit
Electives (Human Resources

Specialisation)
3.3.6 Labour Legislation 2 3 60 IA 40 IA 100

3.3.7 Compensation & Benefits 2 3 60 IA 40 IA 100
3.3.8 Organisational 2 3 60 IA 40 IA 100
Development
3.3.9 Quantitative Techniques 2 2 30 IA 20 IA 50
in HR
3.3.10 Building a Learning 2 2 30 IA 20 IA 50
Organisation
3.3.11 Stress Management 2 2 30 IA 20 IA 50

of of Theory Marks
Sessions Papers
per week
Core Papers (All
Specialisations)

Core Papers (Operations

Specialisation)
3.4.1 Operations Planning & 2 3 60 UA 40 IA 100

Control (University
Assessment)
3.4.2 Logistics & Supply Chain 2 3 60 IA 40 IA 100
Management
3.4.3 Materials Management 2 3 60 IA 40 IA 100
3.4.4 Technology Management 2 3 60 IA 40 IA 100
& Manufacturing Strategy
3.4.5 Business Process Re 2 3 60 IA 40 IA 100
engineering & Benchmarking
Electives (Operations
Specialisation)
3.4.6 Quantitative Methods in 2 3 60 IA 40 IA 100

Operations
3.4.7 World Class 2 3 60 IA 40 IA 100
Manufacturing Practices
3.4.8 Advanced Supply Chain 2 3 60 IA 40 IA 100
Management
3.4.9 Material Handling 2 2 30 IA 20 IA 50
&Transportation
3.4.10 New Product 2 2 30 IA 20 IA 50
Development & Concurrent
Engineering
3.4.11 Industrial Engineering 2 2 30 IA 20 IA 50
Applications & Management

of of Theory Marks
Sessions Papers
per week
Core Papers (All
Specialisations)

Core Papers (Information

Technology Specialisation)
3.5.1 Software Engineering 2 3 60 UA 40 IA 100

3.5.2 Technology Platforms 2 3 60 IA 40 IA 100
3.5.3 Enterprise Applications 2 3 60 IA 40 IA 100
3.5.4 Networking and 2 3 60 IA 40 IA 100
Communications
3.5.5 Data base Management 2 3 60 IA 40 IA 100
Systems
Electives (Information
Technology Specialisation)
3.5.6 Managing Technology 2 3 60 IA 40 IA 100

Business
3.5.7 IT Governance & 2 3 60 IA 40 IA 100
Compliances
3.5.8 E Commerce 2 3 60 IA 40 IA 100
3.5.9 IT Quality Management 2 2 30 IA 20 IA 50
3.5.10 Information Security & 2 2 30 IA 20 IA 50
Audit
3.5.11 Software Architecture 2 2 30 IA 20 IA 50

CORE SUBJECTS
(ALL SPECIALISATIONS)
MMS Second Year - Third Semester Core Papers (All Specialisations)
3.0.1 International Business - University Assessment 15 Sessions of 3 Hours

100 Marks
SL.No Particulars Sessions
1 Overview of the International Business Process 1 Session

of 3 Hours
2 PEST factors affecting International Business 1 Session
of 3 Hours
3 Government influence on trade 1 Session
of 3 Hours
4 International Trade Theories 1 Session
of 3 Hours
5 FDI 1 Session
of 3 Hours
6 Country Evaluation and Selection 1 Session
of 3 Hours
7 Collaborative Strategies 1 Session
of 3 Hours
8 International Marketing 1 Session
of 3 Hours
9 International Trade Agreements 1 Session
of 3 Hours
10 International Trade Organizations 1 Session
of 3 Hours
11 Forex 1 Session
of 3 Hours
12 International HR Strategies 1 Session
of 3 Hours
13 International Diplomacy 1 Session
of 3 Hours
14 Case Studies and Presentations 2 Sessions
of 3 Hours
Reference Text
1. International Business Daniels and Radebough

2. International Business Sundaram and Black
3. International Business Roebuck and Simon
4. International Business Charles Hill
5. International Business Subba Rao
3.0.2 Strategic management Internal Assessment 15 Sessions of 3 Hours
100 Marks
1 Strategic Management Process: Vision, Mission, Goal, 1 Session

Philosophy, Policies of an Organization. of 3 Hours
2 Strategy, Strategy as planned action, Its importance, Process 2 Sessions
and advantages of planning Strategic v/s Operational Planning. of 3 Hours
3 Decision making and problem solving, Categories of 2 Sessions
problems, Problem solving skill, Group decision making, of 3 Hours
Phases indecision making.
4 Communication, Commitment and performance, Role of the 2 Sessions
leader, Manager v/s Leader, Leadership styles. of 3 Hours
5 Conventional Strategic Management v/s Unconventional 2 Sessions
Strategic Management, The differences, Changed of 3 Hours
Circumstances
6 Growth Accelerators: Business Web, Market Power, Learning 2 Sessions
based. of 3 Hours
7 Management Control, Elements, Components of Management 1 Session
Information Systems of 3 Hours
8 Mckinsays 7 S Model: Strategy, Style, Structure, Systems, 1 Session
Staff, Skills and Shared values. of 3 Hours
of 3 Hours
Reference Text
1. Strategic Management Thompson & Striekland McGraw Hill Irwin

2. Competitive advantage Michael Porter
3. Competitive strategy Michael Porter
MARKETING SPECIALISATION SUBJECTS
MMS Second Year - Third Semester Marketing Specialization
(Core Papers)
3.1.1 Marketing Strategy University Assessment (15 Sessions of 3 Hours

Each) 100 marks
1 Marketing strategy Overview 1 Session of 3

Hours
2 Pillars of Marketing STPD strategies 2 Sessions of
3 Hours Each
3 Market situation strategy - Leaders, challengers, followers, 1 Session of 3
nichers Hours
4 Competition analysis Porter's 5 forces model for 2 Sessions of
competitive environment, 3 Hours Each
Benchmarking exercise, understanding competitive
moves and postures,
Sustainable competitive advantage Porter's generic
strategies
5 Portfolio models BCG and GE McKinsey matrix, 2 Session of 3
New product strategies Innovation, Market entry, Hours Each
Product line extension
6 Communications strategy Managing communications 1 Session of 3
mix for products, brands, Advertising and sales Hours
promotion strategy campaigns
7 Brand building FMCG, Consumer durables & 1 Session of 3
Services cases Hours
8 Distribution strategy Designing of channel systems, 1 Session of 3
Managing multichannel systems, Pricing strategy Hours
Value pricing, Optimization of pricing
9 Marketing Planning- Introduction, growth and mature 2 Session of 3
markets, Pruning of products Hours
10 Presentations and Case Studies 2 Session of 3
Hours
Reference Text
1. Marketing Strategy Boyd, Walker and Larreche McGraw Hill Irwin

2. Marketing strategy Stephen Schnaars Free Press
3. Strategic Market management David Aaker John wiley & sons
4. Strategic marketing text & cases - Craverns
3.1.2 Integrated Market Communications Internal Assessment (15 Sessions
of 3 Hours Each) 100 marks
1 Communication Process Communication models for 1 Session of 3

urban and rural Hours
Communication, Integrated Market Communications
2 Advertising Organizational structure of advertising 1 Session of 3
agency and its function. Hours
Evaluation of agency functioning.
3 Advertising objectives with specific reference to 2 Session of 3
DAGMAR, Brand objectives, Hours
Consumer attitude and market structure
4 Brand position and brand image strategy 1 Sessions of

development. 3 Hours
5 Persuasion and attitudinal change through 1 Session of 3
appropriate copy development Hours
6 Creative decisions, Copy decision Creation and 1 Session of 3
production of the Copy Hours
7 Advertising budget, Media planning and Media 2 Session of 3

research Hours
8 Advertising Research 1 Session of 3
Hours
9 Basics of Project Management Public relations & 1 Session of 3
Publicity campaigns Hours
10 Event management, Role of advertising manager in 2 Session of 3

firms, advertising briefs, Agency coordination Hours
activities, managing advertising campaigns
11 Presentations and Case Studies 2 Session of 3

Hours
Reference Text
1. Advertising and Promotion: An Integrated Marketing Communications Perspective,

George Belch, San Diego University Michael Belch, San Diego University
2. Advertising Management: Rajeev Batra, John G. Myers, David A. Aaker
3. Logo Naomi Klein
4. Brand Reporter fortnightly
5. Other Guy Blinked , The - Jesse Kornbluth
6. Belch: Advertising & Promotions (TMH)
7. J. V. Vilanilam & A. K. Verghese: Advertising Basics (Sage)
3.1.3A Consumer Buying Behaviour Internal Assessment (9 Sessions of 3
Hours Each) 50 Marks
S. No. Particulars Sessions
1. Diversity of consumer behavior; Role of consumer behavior in 1 Session of 3

marketing strategy. Hours
2. Individual aspects of consumer behavior: Perception, Learning 1 Session of 3
& Information Processing, Motivation and Involvement, Hours
Attitudes and Personality
3. External Influences: Group behavior; Social class; Opinion 1 Session of 3
leaders; Reference Groups. Hours
Role of Culture and Subcultures; Family
4. Consumer decision process: Problem recognition; Search and 2
evaluation of alternatives;Purchase process; Post purchase Sessions of 3
behavior and cognitive dissonance. Hours Each
Consumer adoption process and diffusion of innovation;
Situational influences.
5. 1 Session of 3
Organization buying process: Roles of buying centers/ Decision Hours
making units.
6. Application of consumer behavior studies in Consumerism in 1 Session of 3
India and global markets. Hours
7. Case Studies and Presentation. 2 Session of
3 Hours
Reference Text:
1. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India
2. Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill
3. Consumer Behaviour in Indian Context, Suja R Nair, Himalaya Pub. House]\
4. Consumer Behavior building marketing strategy: Hawkins Best & Coney 7THedition
McGraw Hill International edition
5. Satish Batra & S. H. H. Kazmi: Consumer Behavior Text & Cases (Excel)
3.1.3B Market Research Applications Internal Assessment (9 Sessions of 3
Hours Each) 50 marks

1. Role and value of market research in marketing framework 1 Session of 3
Hours
2. Data analysis Tabulation, SPSS applications data base, testing 1 Session of 3
for association Hours
3. Multivariate techniques Interdependence techniques: Factor / 2 Sessions of
cluster analysis; dependence analysis: discriminate analysis; 3 Hours
combination with cluster analysis; conjoint analysis.
4. Perceptual mapping applications in market research 1 Session of 3
Hours
5. Applications of MR in consumer research, advertising, test
marketing, Usage attitude studies, Television viewer ship 1 Session of 3
surveys; Media effectiveness study; Annual readership survey of Hours
print media etc.
6. Report preparation and presentation; interpretation of MR 1 Session of 3
reports; how to read ORG Nielson's store audit report. Hours
Brand tracking study
7. Field project on market research on any functional / industry 2 Sessions of
verticals Case Studies and Presentation. 3 Hours
Reference Text
1. Marketing Research Hair, Bush, Ortinau (2nd edition Tata McGraw Hill)
2. Marketing Research Text & Cases (Wrenn, Stevens, Loudon Jaico publication)
3. Marketing Research Essentials McDaniels & Gates (3rd edition SW College
publications)
4. Marketing Research Aaker, Kumar, Day (7th edition John Wiley & Sons)
5. Marketing Research Burns , Alvin, Bush, Ronald (3rd edition Prentice Hall)
6. Rajendra Nargundkar: Marketing Research (Macmillan)
7. S. L. Gupta: Marketing Research (Excel Books)
3.1.4A Sales Management & Sales Promotion Internal Assessment
(9 Sessions of 3 Hours Each) 50 marks
1 Sales Organization and its evaluation 1 Session

Job and role of Sales Management in Organizations, of 3 Hours
The Selling functions
The importance of systems selling in contemporary
environment
Selling of services as opposed to selling of tangible
products selling process
2 Sales management Planning 1 Session
Sales Management Information Systems of 3 Hours
Sales Forecasting
Sales Budgeting
Planning quotas
3 Manpower Planning for the sales organization for and 1 Session
development of sales organization, of 3 Hours
Recruitment,
selection,
Training, and development of sales Personnel.
4 Time and Territory Management 1 Session
Territory Planning, of 3 Hours
establishing and revising territories, Each
Bases of territory design,
methods of territory design including computer models,
assigning Sales people to territories
route planning
Territory coverage.
5 Sales incentives and sales compensation, 1 Session
Sales Force Performance evaluation and control, of 3 Hours
Identify the roles of consumer and trade promotion
activities in terms of differences,
Characteristics and application
6 Sales promotion strategies to integrate below the line 1 Session
promotion into the communication mix. of 3 Hours
process of researching, Each
planning and setting goals to measure and test the
Effectiveness
7 Planning and designing sales promotion Programme 1 Session
with specific reference to sales contests, of 3 Hours
Trade-in discounts, Each
Coupons etc.
8 Presentations and Case Studies 2 Sessions
of 3 Hours
Each
Reference Text
1. Sales management Still , Cundiff & Govani Prentice Hall India

2. Professional Sales Management Anderson , Hair & Bush Tata McGraw Hill
3. Management of sales force Stanton & Spiro McGraw Hill International
4. Sales Management Futrell 6th edition Thomson South western
3.1.4B Distribution & Supply Chain Management Internal Assessment
(9 Sessions of 3 Hours Each) 50 marks
1 The roles of distribution function in the marketing mix 1 Session

the meaning of distribution Equity, of 3 Hours
Channel design and management for consumer,
industrial products, rural markets and Services
2 Tasks and responsibilities of channel members, 1 Session
Channel selection, of 3 Hours
training, development and motivation Each
performance appraisal of Channel members
3 Financial dimensions of dealer management, 1 Session
Management issues in distribution viz. channel of 3 Hours
conflict, use of power bases, disputes etc Each
4 Supply chain management 1 Session
issues, opportunities and strategies, of 3 Hours
ERP solutions opportunities and challenges Each
5 Distribution Budgeting and control systems: Cost of 3 Sessions
distribution: inventory, warehousing, of 3 Hours
Material handling, order processing, packing and
transportation, Fiscal levies / regulations in
distribution CST, LST, Octroi, Excise duties
6 Presentations and Case Studies (2 Lectures) 2 Sessions
of 3 Hours
Each
Reference Text
1. Logistical Management Donald J Bowersox

2. Logistics Management Bowersox & Closs
3. Physical Distribution Management Logistical Approach Dr.K.Khanna
4. S. L. Gupta: Sales and Distribution Management (Excel)
3.1.5A Product and Brand Management Internal Assessment (9 Sessions of
3 Hours Each) 50 Marks

1. Introduction to product management. 1 Session of
3 Hours
2. Role and operation of Product management in marketing 1 Session of

3 Hours
3. Product analysis: category/competitor/customer/ demand 1 Session of

3 Hours
4. New product development process and role of product 1 Session of

managers 3 Hours
5. Brand vs. product, Brand elements, 2 Sessions of

Brand extension / Brand relationships spectrum, 3 Hours
Brand identity
Brand Equity, 1 Session of
6. Brand building strategies 3 Hours
Case Studies and Presentation. 2 Sessions of

7. 3 Hours
Reference Text:
1) Product Management Lehmann

2) Strategic Brand Management David Aaker
3) Building strong brands Keller
4) Product management in India, Third Edition, Majumdar, PHI Publication.
5) Product Management S.A. Chunawalla, HPH
3.1.5B Marketing Finance Internal Assessment (9 Sessions of 3 Hours
Each) 50 Marks
1. SALES REVENUE as an Integral Elements of Cost - revenue 2 Sessions

of 3 Hours
Investment Framework by ROI -
Management of Sales Revenue Analysis, of Revenue by
Products, Territories,
Channel, Customers Orders etc.
Analysis of Marketing Costs in terms of Engineered Costs,
Capacity
(fixed) Costs and Managed Costs
Classification of Marketing Costs by Function - Marketing
Cost allocations and its limitations for Managerial Decisions.
2. MARKETING INVESTMENT : Management of Accounts 2 Sessions
Receivables and Inventories Credit decisions and Credit of 3 Hours
Policy - Special Promotion and Marketing Research
Expenditure its Marketing Investment and their Evaluation
using the Probability Theory and Decisions Trees -Evaluating
Return on Marketing Investment - Developing and Launching
New Products and the Concept of Investment in Life Cycle of
Product - Application of DCF to Evaluations of Investment in
Product Development Marketing Product Mix and Linear
Programming.
3. Policy Decisions and Marketing Finance - Pricing of Joint 2 Sessions
Product and Application of Linear Programming - Pricing of of 3 Hours
New Products under ROI Concept - Bayesian Decision Theory
and Pricing - Government Price Control - Dual Pricing -
Approaches of Government Bodies to Development "Fair
Price" - Submitting Tenders - Applications of DCF Technique.
Export Marketing and Finance - Financial Incentives, Export
Costs and Export Pricing - Export Credit - Tax Concessions.
Applications and Forecasting Techniques to Developing
Marketing Budgeting - Developing Sub-budgets by Marketing
Segments - Adverting Budget- Budgeting Sales fore Efforts -
Optimum Level and Allocation for Selling Efforts among
Dealers Developing Comparison Plans for Sales Force -
budgeting Samples. Warehousing decisions - Transportation
Decision - Deliver Route Decisions - Cost Analysis for
Distribution alternatives Financial Analysis for switching over
form. Soul selling agency to Direct selling to Trade
Channels - Economics of directs rating by manufacturer.
Impact of marketing strategies on organization structure design
and consequent financial implications. The Concept of
Marketing Cost & Value - Measuring Marketing Value -
"Value Added" by marketing effort Productivity Marketing
and its social justification.
Target Pricing - Pricing of Turn Key Project - Notional
4. Pricing - Brand Valuation Financial Aspects of Brand 1 Session
Management - Impact of Transfer Pricing - Mechanism on of 3 Hours
Marketing Performance - Value Chain Analysis & relevant
decisions about Marketing Costs & Marketing Investments.
2 Sessions
5. Case Studies and Presentation. of 3 Hours
Reference Text: Marketing Management A Finance Emphasis, B.K. Chatterjee, Jaico Book.
MMS Second Year Third Semester Marketing Electives
3.1.6 International Marketing Internal Assessment (15 Sessions of 3 hours
each) 100 Marks

1. Financial transactions between exporter & importer open 3 Sessions
account D/P, D/A, Letters of credit etc. Exchange control of 3 Hours
regulations regarding export and foreign exchange expenditure
on export promotion, pre-shipment and post-shipment finance
from banks - policies of ECGC.
Decision and need to enter into International marketing
2. organization problems 3 Sessions
International marketing environment Institutions in world of 3 Hours
economy, GATT / UNCTAD Trade Groups in different
countries legal environment of international marketing
Political environment cultural environment - economic
environment India's trade relations with other countries
government assistance for export.
International marketing intelligence and task Appraising
3. opportunities and risks product planning and development 3 Sessions
managing channels of distributions, foreign market channels & of 3 Hours
global logistics study of U.S.A. Canada, Latin America,
Middle East, Africa, South East Asia and Europe for export
potential marketing research and export promotion
international marketing operations and communications export
pricing and costing.
Export procedures and documentation registration with various
4. agencies compulsory quality control and pre-shipment with 3 Sessions
inspection processing export orders export production and of 3 Hours
packing procedure for claim of central excise duty on export
goods customs and shipment procedure duty drawback
procedures to claim REP license and cash assistance export
houses etc.
5. Case Studies and Presentation. 3 Sessions

of 3 Hours
Reference Text:
1) International Marketing Bhattacharya

2) International Marketing Catero and Graham, Tata McGraw Hill
3) International Marketing Justin Paul, PHI
4) International Marketing Onkvisit and Shaw, PHI
5) International Marketing Francis Cherunilam, HPH
6) International Marketing Terpstra Scrathy, Thomson South Western.
3.1.7 Retail Management Internal Assessment (15 Sessions of 3 hours each)
100 Marks
1 Place of Retailing in the Marketing Mix, Trends in retailing, 1 Session of 3

Retail Economics Hours
2 Retail Merchandising and Shop Displays, Retail Advertising 1 Session of 3
and Sales Promotions Hours
3 Managing People at Work - Recruitment and Motivation 1 Session of 3
Hours
4 Communication and Customer Relations 1 Session of 3
Hours
5 Inventory control and Financial Management 1 Session of 3
Hours
6 . Retail Strategies, Retail Marketing 1 Sessions of
3 Hours Each
7 Retail Management Information Systems: - Use of New 1 Sessions of
Technology 3 Hours Each
8 Super Market / Departmental Stores /Chain store Management 1 Sessions of
3 Hours Each
9 Comparative retailing across the World 1 Sessions of
3 Hours Each
10 Role of personal selling in retailing, Store layout 1 Sessions of
3 Hours Each
11 Relationship Marketing, Supply Chain Management 1 Sessions of
3 Hours Each
12 Retail Research including Retail Audits and Consumer 1 Sessions of
Research at the point of purchase 3 Hours Each
13 On-line retailing, Trends in retailing should include the Indian 1 Sessions of

as well as the international context. 3 Hours Each
14 Presentations and Case Studies 2 Sessions of

3 Hours Each
Reference Text:
1. Retailing Management Michael Levy

2. Retail Management Barry Berman & Joel Evans
3. Retailing Management Text & Cases Swapna Pradhan
4. Retail Management Lusch, Dunne
5. Retail Management Gibson Vedamani
3.1.8 B2B Marketing & CRM Internal Assessment (15 Sessions of 3 hours
each) 100 marks
1 Introduction to Industrial Marketing, 1 Session of 3 Hours

Differences between Industrial & Consumer
Marketing
2 Industrial Marketing Environment, 1 Session of 3 Hours
Types of Customers,
Types of buying situations,
Segmentation
3 Derived demand concepts, 1 Session of 3 Hours
Industrial Buyer Behavior & Industrial Marketing Each
Research
4 Industrial Advertising & Promotions, 1 Session of 3 Hours

Branding of Industrial, High Technology &
Commodities
5 B2B Product Decisions, 1 Session of 3 Hours
New Product Development,
Industrial Pricing Decisions
6 Role of after sales services in Industrial Marketing 1 Session of 3 Hours

Industrial Distribution
7 B2B selling & Sales management, 3 Session of 3 Hours
key account management concepts,
Negotiated selling,
Bidding for contracts,
selling to Govt. customers
8 Concept & context of CRM: 2 Sessions of 3 Hours
CRM as an integral business strategy, Each
Customer Loyalty Program : A brief discussion
from Technology point of View
9 Customer knowledge: The Individualized customer 2 Sessions of 3 Hours
proposition Each
The relationship policy: Relationship data
management
10 Presentations and Case Studies 2 Sessions of 3 Hours
Each
Reference text:
1. Industrial Marketing Analysis, Planning and Control By Robert Reeder, Edward G.

Briety and Betty Reeder Prentice Hall of India.
2. Industrial Marketing Management By Michael D. Hutt [Arizona State University],
Thomas W. Speh [Miami University] Published by Holt Sarenders
3. Industrial Marketing By Krishna K. Havaldar Tata McGraw Hill
4. Customer Relationship Management, Jagdish Sheth & G shainesh
5. CRM : Emerging Concepts, Tools and Applications : Jagdish Seth & Parvatiyar
6. CRM Essentials, J W Gosney
3.1.9 Rural Marketing (9 Sessions of 3 hours each) 50 Marks

Introduction
1. Definition scope of rural marketing concepts components of 1 Session of 3
rural markets classification of rural markets rural vs. urban Hours
markets
Rural marketing environment
2. Population occupation pattern income generation location of 1 Session of 3
rural population expenditure pattern literacy level land Hours
distribution land use pattern irrigation development
programs infrastructure facilities rural credit institutions
rural retail outlets print media in rural areas rural areas
requirement problems in rural marketing rural demand rural
market index
Marketing of agricultural input
3. -Illustration Consumable inputs durable inputs fertilizers 1 Session of 3
product price distribution promotion SWOT analysis of Hours
fertilizer market agro chemicals product - price distribution
promotion SWOT analysis of agro chemicals market seeds
cattle poultry aqua feeds tractors power tillers
irrigation equipments other farm machinery
Marketing of consumables and durables
4. Product price distribution strategies product redesign 2 Sessions of 3
modification needs Hours
Marketing of agricultural produce and rural and cottage
industry products
Marketing of agricultural produce regulated markets
formation of cooperative organizations contract farming
agricultural exports zone (AEZ) marketing of rural / cottage
industries artisan products
Role of financial institutions in rural marketing
5. Agricultural credit situation types of credit rural credit 1 Session of 3
institutions NABARD commercial banks state cooperative Hours
banks (SCB) state cooperative agricultural and rural
development banks (SCARDB) regional rural banks RRB
local area banks flow of institutional credit to agriculture
kissan credit card scheme impact on rural market
Role of cooperative institutions in rural marketing
6. Cooperatives as organizations structure of cooperative 1 Session of 3
organizations types share of cooperatives in national economy Hours
impact of cooperatives on rural marketing
2 Sessions of 3
7. Case Studies and Presentation. Hours
Reference Text:
1) Rural Marketing R V Badi, N V Badi HPH, 2 /e, 2005

2) Rural Marketing T P Gopalaswamy Vikas Publishing House
3) The Rural Marketing Text Book Pradeep Kashyap, Siddhartha Rant Biztantra,
2005
4) Rural Marketing Habeeb Ur Rahman HPH, 1 /e, 2004
5) Rural Marketing :Text and Cases S.L. Gupta, Wisdom Publication
6) Rural Marketing Text and Cases U.C. Mathur, Excel Books
3.1.10 Marketing in Non- profit Organizations Internal Assessment (9
Sessions of 3 hours each) 50 marks
1 Rational of Social Issues on the Indian Context 1 Session of 3

Hours
2 Attitude Formation and Change 1 Session of 3
Hours
3 Marketing of family Planning 1 Sessions of
3 Hours Each
4 Marketing of literacy, health management, Small savings, 2 Sessions of
afforestation 3 Hours Each
5 Measurement of effectiveness of social marketing Programs. 1 Sessions of

3 Hours Each
6 Marketing of NGO's 1 Sessions of
3 Hours Each
7 Presentations and case studies 2 Sessions of
3 Hours Each
Reference Text
1. Jha, S. M. - Social marketing

2. Quraishi, S. Y. - Social marketing for social change
3. Lazer, William - Social marketing perspectives and viewpoints
4. Weinreich, Nedra Kline - Hands on social marketing: a step by step guide.
5. Kotler, Philip - Social marketing.
3.1.11 Quantitative Models in Marketing Internal Assessment (9 Sessions of
3 Hours Each) 50 Marks

The Place of Models in Marketing, 2 Sessions
1. Decision Making Theories like the Bayesian Decision of 3 Hours
Theory.
2. Consumer Behaviour Models: Attitude, Perception & Brand 1 Session of
Switch. 3 Hours
Organizational Buying Models
New Product Design, Pricing Models : Pricing a New 1 Session of
3. Product, Price-elasticity of Demand, Cross-elasticity 3 Hours
4. Distribution / Location Decision 1 Session of

3 Hours
Communication Models: Objective Setting Promotion - mix, 1 Session of
5. Budget Allocation, 3 Hours
Media Models, Models to Measure the Effects of

Advertising
6. Forecasting, Sales - force Divisions 1 Session of
3 Hours
2 Sessions
7. Case Studies and Presentation. of 3 Hours
Reference Text:
Quantitative models in marketing By William King

3.1.12 Marketing Audit Internal Assessment (9 Sessions of 3 Hours Each)
50 Marks
Marketing Audit Process, 1 Session of
1. Marketing segment cost analysis 3 Hours
2. Marketing cost variance audit,

Environment audit 1 Session of
3 Hours
3. New product launch audit 1 Session of
3 Hours
4. Company internal analysis: 1 Session of

3 Hours
5. Competitive capability analysis 1 Session of
3 Hours
6. Brand audit, 1 Session of
Distribution audit 3 Hours
7. Strategic Audit 1 Session of
3 Hours
8. Case Studies and Presentation. 2 Sessions of
3 Hours
Reference Text:
1. The Marketing Audit Handbook Aubrey Wilson, Kogan Page Pub.

2. HBR and Ivey league cases
3. HBR articles
FINANCE SPECIALISATION SUBJECTS
MMS Second Year - Third Semester Finance Specialization (Core
Papers)
3.2.1 Advanced Financial Management University Assessment 15 Sessions

of 3 Hours 100 Marks
1 1. Corporate Finance - 3 Sessions

Capital Structuring - Theory & Practice of 3 Hours
Investment (Project) Identification & Feasibility Analysis
with sensitivities.
Financing Options - structuring & evaluation Off-shore / On-
Shore Instruments, Multiple Option Bonds - Risk Analysis,
Financial engineering
Financial Benchmarking - concept of shareholder value -
maximization. Interest rate structuring, bond valuations.
Financial Interest Rate Swaps - Treasury Function in
corporate.
2 Investment Banking - 3 Sessions
Valuation of Corporate / Projects / Investment Opportunities of 3 Hours
Due Diligence Procedures
Credit Rating of Countries / State / Investment & Instruments
Joint Venture Formulations - FIPB / RBI
Merchant Banking -- Role & Functions - Loan Syndication -
IPO - Primary Issue Management
3 Infrastructure Financing 3 Sessions
Issues & Considerations (Financial Feasibility, Pricing & of 3 Hours
Earning
Model)
Financing Options
4 Sick companies Act / Provisions of BIFR / Rahabilities of sick 3 Sessions
units / Restructuring of of 3 Hours
sick units.
5 Indian financial systems. 1 Session
of 3 Hours
of 3 Hours
Reference Text:
1. Financial Management Brietly Myres

2. Financial Management Brigham
3. Indian Financial Systems M.Y.Khan
3.2.2 Corporate Law Internal Assessment 15 Sessions of 3 Hours 100
Marks
1 INCORPORATION OF COMPANIES : 3 Sessions

Preparation of Memorandum of Association of 3 Hours
Name of the Company, its registration and procedure for
changing the name
Articles of Association, Alternation of Articles
Membership of Company - Contracts, Deeds, Investments
and service of Documents
Legal provisions relating to holding Companies, Private
Companies, Unlimited
companies
2 ISSUE OF CAPITAL : 3 Sessions
Drafting of prospectus of 3 Hours
Registration of Documents
Commission and Discount on issue of Capital
Issue of Shares at a premium or discount
Provisions of governing issue of redeemable preference of
Share Capital
Transfer of Share and Debentures
Rights of share holders
Provisions relating to payment of dividend, Payment of
interest out of Capital, Fixed
assets
3 RAISING OF LOANS: 2 Sessions
Provisions relating to debentures of 3 Hours
Registration of charges
Inter company borrowings.
4 RECORDS, RETURN ACCOUNT AND MEETING : 3 Sessions
Register of members and debentures holders - Annual returns of 3 Hours
and penalty for failure to submit returns -
Meeting Statutory, Annual general and Extraordinary general
meeting - Quorum, proxies, voting procedure, kinds of
resolutions and recording of minutes - Books of
Accounts to be kept and inspection - Appointment of auditors -
Auditing of Cost Accounts - Investigation powers of the
Government.
MANAGEMENTS: Constitution
of Board of Directors - Appointment of Managing Directors -
Qualification of Directors
- Board Meeting - Powers of the Board Remuneration of
Directors - Reduction
imposed on Directors - relating to mismanagement -
Amalgamations, Reconstruction, Arrangements and
Compromise and the Provisions relating thereto.
5 2 Sessions
RUTP ACT of 3 Hours
RESTRICTIVE AND UNFAIR TRADE PRACTICES ACT:
Investigation by Commission -
Registration of agreements relating to restrictive trade practice
presumption as or public interest -
resale price maintenance O-Offences and penalties under the
Act - Procedures to be compiled with
- Unfair Trade Practices.
FEMA
Provisions relating to FEMA Companies
Regulations Concerning Import and Export
Acquisitions and Sales of Immovable properties
Overview of Exchange Control Regulations
of 3 Hours
Reference:
SEBI, SEBI Act, SEBI Rules, SEBI Regulations, SEBI Guidelines, SEBI Procedures Book
COMPANIES ACT:
1. Lectures on Company Law by S.M.Shah
2. Company Law by Avtar Singh
3. Guide to Companies Act by Ramaiah
RUTP ACT:
MRTP Act by A.M.Chakravorty
LEVEL OF KNOWLEDGE:
1. Expert knowledge of Company law.
2. Basic knowledge of RUTP, FENA and SEBI
Reference Text
1. S.M SHAH Company law

2. Avatar Singh Company Law
3.2.3 Financial Markets and Institutions Internal Assessment 15 Sessions of
3 Hours 100 Marks
1 Introduction to Financial Markets 1 Session

Money Markets of 3 Hours
Capital Markets
Advantages of Financial Markets to investors / corporates
2 Determinants of Interest Rate 1 Session
Real and nominal Interest rates of 3 Hours
Theory of Term structure of Interest Rates
Monetary Policy & Role played by Central Bank
Money supply and Demand
Measures of money Supply (M1 / M3)
Influence of Interest Rates in other economics on domestic
interest rates
3 Money Markets 1 Session
Why money markets are needed of 3 Hours
Various Money Market instrument
Measuring Bond equivalent yield and discount yield on
Money Market Instruments.
How the Monetary Policy stance of central bank gets
percolated in the economy
4 Bonds 1 Session
Bonds mathematics (YTM, Currency yield, duration, of 3 Hours
convexity, zero coupon yield
etc).Application of Duration in Risk Management
Term Structure & Theories Behind term Structure
Determinants of interest rates (Role played by Central Bank
Monetary &
Credit Policy, Effect of Globalisation (Fed watching) etc.
Government bonds & Corporate bonds (Credits Rating,
Default Risk)
Interest Rate Risk Management
Introduction to FRAs / SWAPS
Introduction to Mortgage Mathematics
5 Stock Markets 2 Sessions
o Introduction to Portfolio Management Theory of 3 Hours
Understanding Risk , Diversification
CAPM, Systematic / Unsystematic Risks etc
o Understanding - Market Efficiency
o Historical returns from US Markets
o Historical returns from Indian Markets
o Fundamental drivers of Value of Stocks / Market (Index)
o Relative Valuation Measures Like PE Ratio, P/BV Multiple
and their determinants
6 Mutual Funds 2 Sessions
Structure & Important regulations w.r.t. MFs of 3 Hours
Advantages of Investments through MFs
Types of MFs & Investment options
Accounting (NAV Computation) & Intermediaries associated
with MFs
The present status of MF industry in India and its potential.
Comparison of Indian MF industry with US Mutual fund
industry.
Styles of Investment
Evaluating Fund performance on the basis of
(Sharpe, Treyner, Information ratio)etc
Style (Value / Growth Momentum)
Fund Managers past performance, AMCs Reputation etc
Actual Performance of Indian MF. (Returns delivered by
Indian Mutual Funds)
7 Foreign Exchange Markets 2 Sessions
Purpose served by Markets of 3 Hours
Spot Rates / Forward Rate Foreign Exchange Mathematic
Floating / Fixed rate Advantages / Disadvantages
Determinants of Currency Movements or Exchange rate
Real & Nominal Exchange Rates
Covered Interest Parity
8 Derivatives & Risk Management 1 Session
Understanding Basic Purpose of Derivatives Risk of 3 Hours
Management / Speculation
Basic features of Futures and Options
Difference between Forward and Future markets
Introduction to Arbitrage & Risk Neutral Valuation
9 Commercial Banks 1 Session
Understanding the Balance Sheet, Capital Adequacy ratio of 3 Hours
Understanding various Risks fixed by banks and how banks
manager these risks
Understanding the profitability drivers of the Banks.
10 Investment Banking: 1 Session
Role Of Merchant Bankers of 3 Hours
Capital Structuring
Buy Back and its rationale
IPO/Rights Issue Process
ADR/GDR Issue
Important SEBI Regulations
of 3 Hours
Reference Text:
1. Financial Markets and Institutions by Anthony Saunders- Tata McGraw Hill Publication
2. SEBI Guidelines (available on net) on Mutual funds.
3. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics, Portfolio
Management, Evaluation of Mutual Fund performance etc will be given.
3.2.4 International Finance Internal Assessment 15 Sessions of 3 Hours 100
Marks
1 Fundamental equilibrium relationships covered interest 3 Sessions

parity, purchasing power parity & Fisher open theorem. of 3 Hours
Foreign Exchange exposure; transaction & operating.
Derivatives Pricing & Analysis; foreign exchange

arithmetic, foreign exchange swaps, forward contracts,
financial futures & financial swaps.
Currency options fixed income analytic & interest rate

options.
Capital budgeting for international projects,

international cash management, international asset
pricing theories, Financial Aspects of International
Negotiations.
2 Operations of foreign exchange markets, modes & 3 Sessions

mechanism of spot & forward of 3 Hours
Exchange contracts.
Exchange trading & position.
Syndication, Swaps, Options, Offshore banking,

International Money, Capital & Foreign Exchange
Markets with reference to New York, London, Tokyo,
Hong Kong & Singapore.
3 Theories of exchange rates. 5 Sessions
of 3 Hours
Purchasing power parity theory.
Demand supply & elasticity in foreign exchange rate

determination.
Balance of Payments theory. Historical perceptive on

exchange rate, Gold Standard.
Inter-war instability, Bretton woods, fixed exchange

rates, fluctuating exchange rates Case for fixed or
fluctuating exchange rates. The changing nature of
world money.
The rise of private world money.
Euro-currencies, Euro-dollars, European Currency Unit
C.R.U., their mechanics & impact,

International capital-flows & shocks.
International debt problem - its origin, history & status.
International liquidity & SDRs.
4 Innovative International Financial Products 2 Sessions
of 3 Hours
Socio-Political Issues in Strategic International Financial
Management (with special reference to multi-national
corporations)
of 3 Hours
ReferenceText:
1. International Finance Avadhani

2. Foreign Exchange Management A.V.Rajwade
3.2.5 Mergers, Acquisitions & Corporate Restructuring Internal
Assessment 15 Sessions of 3 Hours 100 Marks
SL no Particulars Sessions
1. Need for restructuring 1 session of
3 hours
2. Various forms of Restructuring, 2 sessions of
viz Mergers, 3 hours
Acquisitions,
Amalgamation, Slump Sales,
Take Overs, Spin-off etc.
and implications thereof vis-a-vis strategic. (2 session of 3 hours ea
3 Valuation of business brands, human resource capital 2 sessions of

intangible assets etc 3 hours
4 Statutory regulations under Companies Act, SEBI 2 sessions of
Regulations Listing agreements allied 3 hours
bodies vis-a-vis compliance therewith.
5 Taxation aspects of restructuring, mergers etc.. 1 session of
3 hours
6 Leveraged buy-outs 1 session of
3 hours
7 Doctrine of due diligence 1 session of
3 hours
8 Other implications of take-overs mergers etc 1 session of
3 hours
9 Cases of specific instances of Mergers, De-mergers etc. 2 sessions of
3 hours
10 Case Studies and Presentations 2 sessions of
3 hours
Reference Text:
1. Valuation Capeland
2. Valuation Damodaran
MMS Second Year Third Semester Finance Electives
3.2.6 Security Analysis And Portfolio Management Internal Assessment 15

Sessions of 3 Hours 100 Marks
1 Risk And Return 3 Sessions

Simple determination of stock market price using time value of 3 Hours
of money - simple one
period and multi period case.
Return on common stock under uncertainty, for a single stock
Expected Return,
Variance of Return, Concept of probability Distribution of
Returns.
Co-movement of two Assets returns, Measuring of
Covariance definition and Simple
Numerical Example, Correlation Coefficient
Two asset portfolio case, expected return and variance of
returns of a Two asset
Portfolio Simple Numerical Example and Graphical
Illustration
Diversification of Risk, Systematic and Unsystematic risk
2 MODERN PORTFOLIO THEORY 3 Sessions
General N-asset Portfolio Problem, Marches Model: of 3 Hours
Objectives Function and Constraints,
Meaning of Efficient Frontier / Set, Concept of CML (Capital
Market Line), Concept of
Market Portfolio, Risk Free rate, Borrowing and Lending rates.
3 SHARP'S SINGLE INDEX OR MARKET MODEL: 2 Sessions
How Asset Returns move with the market. of 3 Hours
Slope of security Market Line (SML)
Properties of any asset on the line.
Assumptions and some empirical evidence of CAPM
Arbitrage pricing theory - Introduction
4 CAPITAL ASSET PRICING MODEL: 2 Sessions
Statement of CAPM. of 3 Hours
Slope of security Market Line (SML)
Properties of any asset on the line.
Assumptions and some empirical evidence of CAPM
Arbitrage pricing theory Introduction
5 EFFICIENT MARKET HYPOTHESIS (EMH) : 2 Sessions
Random walk theory of 3 Hours
Weak, Semi-Strong and Strong form
Empirical Evidence of EMH
Anomalies in the markets: Firm Size Effect, January Effect,
Monday Effect.
6 PORTFOLIO PERFORMANCE MEASURES 1 Session

Sharp Index of 3 Hours
Treynor Index
Jensen's Measure
Empirical Test of Mutual Fund Performance & EMH
of 3 Hours
Reference Text:
1. Security Analysis and Portfolio Management (6th Edn.) By Donald Fischer and Ronald
Jordan, Prentice Hall of India (1995)
2. Securities Analysis and Portfolio Management , Prasanna Chandra, Tata McGraw Hill
(2002 )
3.2.7 Strategic Cost Management Internal Assessment 15 Sessions of 3
Hours 100 Marks
1 Cost Benefit Analysis : with reference to Strategic Business 2 Sessions

Decision Making - Qualitative & Quantitative aspects. of 3 Hours
2 Different aspects of Strategic Cost Management: 3 Sessions
Value Analysis & Value Engineering, of 3 Hours
Wastage Control,
Disposal Management,
Business Process Re-engineering,
Total Quality Management,
Total Productive Maintenance,
Energy Audit,
Control of Total Distribution Cost & Supply Cost
Cost Reduction,
Product Life Cycle Costing etc.
3 Activity Based Costing 1 Session
Target Costing of 3 Hours
4 Value Chain Analysis & Long Term Cost Management 1 Session
of 3 Hours
5 Objective Based Costing 1 Session
of 3 Hours
6 Balance Score Card Concept 1 Session
of 3 Hours
7 Cost Audit & Management Audit under companies Act, with 2 Sessions
reference to strategic assessment of cost & managerial of 3 Hours
performances.
8 Strategic Cost-Benefit Analysis of different business 2 Sessions
restructuring propositions. of 3 Hours
9 Entrepreneurial approach to cost Management, with reference 2 Sessions
to core competencies, strategic advantages & long-term of 3 Hours
perspective of cost Management.
of 3 Hours
Reference Text:
1. Strategic Cost Management Dr. Govindaraja

2. Strategic Financial Management Dr. Girish Jakhotiya
3.2.8 Fiscal Policy and Corporate Tax Planning Internal Assessment 15
3.2.8.1 Fiscal Policy
1 Direct and Indirect Taxes as Major Revenue in Government 1 Session

Budgets of 3 Hours
Fiscal Budget & Tax Policy

2 Taxes as Quantitative Measures to Promote Domestic Industry 1 Session
and Exports of 3 Hours
Central & State Level Taxes

3 State and Monetary Policy for Regulating Inflation for 1 Session
Boosting Economic Growth of 3 Hours
4 Tax Subsidies (Direct, Indirect, Cross, etc.) 1 Session
Pre Budget & Post Budget Taxes of 3 Hours
5 Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus 1 Session
Tax Free Zones and Products of 3 Hours
Government Machinery for Tax Reforms, Regulating &

Recovery
6 Brief Comparative Study of Fiscal Tax Planning in Developed, 1 Session
Developing and Underdeveloped Economics of 3 Hours
3.2.8.2 Corporate Tax Planning
1 Company as Taxable Entity Distinguishing Features, when 1 Session

compared with other Taxable of 3 Hours
Entities.
2 Study of Specific Sections 1 Session
of 3 Hours
3 Illustrative List of Sections 2gB); 2(18); 115JA; 33Ac; 72 A; 1 Session
73 Exp; 115-o; 801 A; 79; 40 A; 47 A (To of 3 Hours
be updated with Annual Finance Act)
4 Tax Planning for Companies Under Capital Gains & Under 1 Session
Business Head of 3 Hours
Taxation of Foreign Company (Brief Overview)

5 Important Case Law on Tax Planning vis Tax Evasion and 1 Session
other relevant Cases related to Companies of 3 Hours
6 Planning of Corporate indirect taxes (including Customs, 1 Session
Excise, Modvat, Octroi, Sales Tax, Stamp Duty, etc.) of 3 Hours
7 Tax Planning through Specific, Strategic Exercises like 1 Session
Amalgamation and merger of 3 Hours
of 3 Hours
Reference Text:
Corporate Tax Planning Dr.Singhania

Indian Economy Prof Agarwal (Chapters pertaining to Fiscal Policy)
3.2.9 Banking and Insurance Internal Assessment 15 Sessions of 3 Hours
100 Marks
1. Introduction to Banking 1 session of 3
Role of banks in an economy hours
2 Structure, growth and development of banking in India 1 session of 3
hours
3 Study of bank balance sheet and profit and loss account 1session of 3
Treasury and funds management in banks hours
4 Risk management in Banks 1 session of 3
Assets liability management in banks hours
5 Regulatory role of RBI and its monitory policy 1 session of 3
hours
6 Cooperative banks, RRBs and rural banking in India 1 session of 3
hours
7 Special issues in Indian banking sector 3 sessions of 3
Narasimham committee report hours
Basel II
Assets Reconstruction Companies
Securitization Act
8 Consolidation In Indian banking sector 1 session of 3
hours
9 Introduction to insurance 1 session of 3
hours
10 Growth and Development of Insurance in India 1 session of 3
Range of products and services of insurance hours
Fund management in insurance sector
11 Opening up of sector in India and challenges 1 session of 3
Regulation and reforms in Indian insurance sector hours
12 Case studies and Presentations 2 sessions of 3
hours
Reference Text:
1. Banking in the new Millennium by ICFAI University banking series edited by N

Rajashekar, Year 2001.
2. Banking Strategy by ICFAI University banking series edited by Katuri Nageshwara Rao,
Year 2002.
3. Central Banking by Charles Goodhart
4. International Corporate and Investment Banking : Practice and Law by Largan Mark,
UK/Institute of Financial Services/2003
5. European Banking and Financial Services Law by Gerster /Schwander,
Netherland/Kluwer Law Int/2004
6. Banking Supervision and Systemic Bank Restructuring : An International and
Comparative Legal Perspective - By Mwenda Kenneeth Kaoma, London/Cavendis Pub/2000.
7. Risk Management in Banking- 2nd ,By Bessis Joel, Chichester/John Wiley/2004.
8. Commercial Banking : The Management of Risk-2nd By Frster Donald R/Gup Benton
E/Kolari James W, Australia/South-Western/2001.
9. Strategic Business Management and Banking, By Sarkar A N, New Delhi
Deep&Deep/2005/.
3.2.10 Derivatives and Risk Management Internal Assessment 15 Sessions
of 3 Hours 100 Marks
1 Introduction to Derivatives 1 Session

Application of Derivatives for Risk Management & of 3 Hours
Speculation (Leveraging)
Basic Terms & properties of Options / Futures / Forwards
2 Futures & Forwards 1 Session
Pricing & Valuation of Futures/Forwards of 3 Hours
Risk Management using Futures
Basis Risk
Introduction to Currencies /Commodity/Interest rate futures
3 Mechanics & Properties of Options 2 Sessions
Boundry Conditions for options of 3 Hours
Put-call parity and its interpretation
Options sensitivity to the
o Underlying
o Volatility
o Strike price
o Interest rate
o Time to expiration
4 Basic Option strategies 1 Session
of 3 Hours
5 Trading 1 Session
1. Directional Strategies (A Call/Put/Bull Call/Spread etc. of 3 Hours
2. Volatility based strategies (Straddle/Strangle /Calendar
Spread)
3. Economic Rationale behind spreading
6 Risk Management 1 Session
Protective Put of 3 Hours
Covered Call
7 1. Introduction to Option Valuation 2 Sessions
Binomial Model for Valuation of 3 Hours
Risk Neutral probabilities and their interpretation
Binomial Models application for American options where the
underlying pays the dividend
Black & Scholes Model
Understanding Weiner& Markov processes
Log Normal distribution
ITO LEMMA & its application in Stochastic processes
Using ITO LEMMA to derive Black & Scholes Model
for stock /currency options
Interpreting the B & S formula
Seeing Options sensitivity to different variable using Excel
8 2. Understanding Options Greeks 2 Sessions
Delta/Theta/Vega & Gamma risks of options of 3 Hours
Understanding option Greeks for various trading strategies
(volatility & Directional Spreads)
Delta /Dynamic Hedging and relating the cost of Delta
hedging with the option price
determined by Black & Scholes Model.
Elasticity (Beta) of an option in the CAPM framework. This
would clarify the risk return
profile (which is often misunderstood for various options
trading strategies)
9 3. Options Volatility 2 Sessions
Historical & Implied Volatility of 3 Hours
Volatility Smile
Term Structure of Volatility
Some advance Models of volatility estimation
Value At Risk
Historical Simulation
Model Building Approach
Stress Testing & Back Testing
of 3 Hours
Reference Text:
1. Options, Future & Other Derivatives by John. C.Hull

2. Applied Derivatives Richard .J. Rendleman, Jr
Special Focus on:
Chap: 2 -- PUT CALL Parity
Chap : 3 & 4 -- Binomial Option Pricing Models
3. Option Volatility & Pricing Sheldon Naten Berg
An excellent book from options trading perspective. A handout on option Greeks will be
given to
students at the appropriate time.
4. The New Options Market Max Ansbacher
Again an excellent book from option trading perspective. A handout on trading strategies will
be given to the students.
5. Derivatives The Wild beast of Finance Alfred Steinherr
This books deals in detail with the following well-known disasters with Derivatives.
Metallgesellschaft (Rollover Risk)
o Barings (LESSONS CASE) Highly speculation & Leverages position in Derivatives

o Hedge Funds & the collapse of LTCM (Long Term Capital Management)
3.2.11 Wealth Management Internal Assessment 15 Sessions of 3 Hours 100
Marks
1. FINANCE 1 session of 3
hours
Risk & Return from various asset classes
2 STOCKS 2 sessions of
3 hours
Introduction to portfolio management theory
Market Efficiency
Historical returns from US Markets
Historical returns from Indian Markets
Fundamental drivers of Value of Stocks / Market (Index)
Understanding the Power of Compounding
3 BONDS 1session of 3
hours
Bonds mathematics (YTM, Currency yield, duration,
convexity, zero coupon yield etc)
Term Structure & Theories Behind term Structure
Determinants of interest rates (Role played by Central
Bank Monetary & Credit Policy, Effect of Globalisation
(Fed watching) etc.
Government bonds & Corporate bonds (Credits Rating,
Default Risk)
4 MUTUAL FUNDS 3 sessions of 3

hours
Structure & Important regulations w.r.t. MFs
Advantages of Investments through MFs
Types of MFs & Investment options
Accounting (NAV Computation) & Intermediaries
associated with MFs
The present status of MF industry in India and its
potential.
Comparison of Indian MF industry with US Mutual fund
industry.
Styles Investment of
Evaluating Fund performance on the basis of

(Sharpe, Treyner, Information ratio)etc
Style (Value / Growth Momemtum)
Fund Manager's past performance, AMC's Reputation etc
Actual Performance of Indian MF. (Returns delivered by Indian

Mutual Funds)
5 FINANCIAL PLANNNING / WEALTH MANAGEMENT 3 sessions of
3 hours
Introduction and advantages of Financial Planning
Life cycle Networth & Strategies
Life Cycle Investment Goals
Asset Allocation & Risk Tolerance (Expected Utility) etc.
Various Asset allocation strategies
CRITERION FOR FUND SELECTION (Equity / Bond )
Preparation of a Financial Plan Which would require
Tax planning
( 5 year cash flows (with)
Existing Asset Allocation
Revised Asset Allocation
Maximum Downside Risk.
6 MARKETING & BEHAVIOURAL 3 sessions of
3 hours
Wealth Creation Cycle, Role of Banks & Private Banking
Environment, Wealth management Future & Vision
Role of marketing in Wealth Management
Technology
Process of Marketing & HNIs
Client Segmentation
Profiling the Prospects & Approach
Expose & Strategise
Execute, Monitor & Review
Dev. Of Interpersonal, Negotiation, Time Mgmt. Skills &
Assertiveness
Qualities of Relationship Manager and CRM
Selling Process & Role plays in prospecting, closing etc.
7 Case Studies and Presentations 2 sessions of
3 hours
Reference Text:
ICICI Notes on Wealth Management

3.2.12 Quantitative Models in Finance Internal Assessment 9 Sessions of 3
Hours 50 Marks
1 1. Cost analysis for profit planning 1 Session

Application of Learning Curve Models to Profit Planning. of 3 Hours
Volume - Cost Analysis - The Multiple Regression Analysis
Approach.
Forecasting and Measuring with Correlation Analysis.
Profit Measurement through Statistical Correlating.
Capacity Utilization and Contribution Margin.
Opportunity cost - An Application of Mathematical
Programming.
2 Profit planning and budgeting : 1 Session
Break- Even Analysis and Linear Programming of 3 Hours
Application of Curvy-Linear Break - Even analysis.
Probabilities Profit Budgets.
Cost Volume - Profit Analysis Under Conditions of
Uncertainty.
Budgeting with Net - Work Analysis.
PERT - Cost.
3 Costing And Pricing 1 Session
Role of Cost in Pricing Joint Product. of 3 Hours
Multiple Product Costing and Multiple Correlating Analysis.
Application of L P to Determine Profitability of Products
Involving Joint Costs.
4 Cost Of Control 1 Session
Evaluation of Training Expenses of 3 Hours
5 Management Accounting for Research and Development 1 Session
Applying Linear Programming to Pay Structure of 3 Hours
Model for Human Resources Utilization.

Controlling Inventory - A Practical Approach.
Application of Probability to Cost Control, Reports.
Linear Programming and Accounting Information Model.

Productivity Costing and Management.
6 Application of Learning Curve Models to Profit Planning. 1 Session
Volume - Cost Analysis - of 3 Hours
The Multiple Regression Analysis Approach.
7 Profit Measurement through Statistical Correlating. 1 Session
Capacity Utilization and Contribution Margin. of 3 Hours
Opportunity cost - An Application of Mathematical

Programming.
of 3 Hours
Reference Text:
Economic Times/ Business Standard (Daily) for news related to managerial accounting
practices and accounting frauds
3.2.13 Corporate valuation Internal Assessment 15 Sessions of 3 Hours 100
Marks
1 Approaches to Valuation 1 Session

of 3 Hours
2 Discounted Cash Flow Valuation 2 Sessions
a. Basics of 3 Hours
b. Estimating Inputs
Discount Rates
Growth flows
Growth
Growth Patterns
c. Choosing the Right Model
d. Loose Ends
Dealing with Cash and Cross Holdings
Dealing with Management Options/ Warrants/ Convertibles
e. Examples of Valuation
3 Relative Valuation 3 Sessions
a. Basics and Tests of 3 Hours
b. Multiples
PE Ratio
PEG Ratios
Relative PE Ratios
EV/EBIT Multiples
Book Value Ratios
Sales Multiples
Choosing the right multiple
4 Brand Name Valuation 1 Session
of 3 Hours
5 Valuing Private Companies 1 Session
of 3 Hours
6 Option Pricing Applications in Valuation 1 Session
of 3 Hours
7 Valuation in Acquisitions 2 Sessions
of 3 Hours
8 Value Enhancement : DCF, EVA, and CFROI 2 Sessions
of 3 Hours
of 3 Hours
Reference Text:
Koeller, Goedhart, and Wessels, Valuation: Measuring and Managing the Value of
Companies, John Wiley & Sons, 4th Edition, 2005.
Palepu, Healy, and Bernard, Business Analysis and Valuation Using Financial
Statements,
Southwestern Publishing, 3rd Edition, 2000.
Pereiro, Valuation of Companies in Emerging Markets: A Practical Approach, John
Wiley & Sons, 1st Edition, 2002.
Ross, Westerfield, Jaffe, Corporate Finance
Brearly Myers , Corporate Finance
Aswath Damodaran, Valuations
3.2.14 Marketing Finance Internal Assessment 9 Sessions of 3 Hours 50
Marks
1 SALES REVENUE as an Integral Elements of Cost 1 Session

Revenue-Investment Framework by ROI Management of of 3 Hours
Sales Revenue Analysis, of
Revenue by Products, Territories, Channel, Customers Orders
etc.
Analysis of Marketing Costs in terms of Engineered Costs,
Capacity (fixed) Costs and
Managed Costs
Classification of Marketing Costs by Function
Marketing Cost allocations and its limitations for Managerial
Decisions.
2 MARKETING INVESTMENT 2 Sessions
Management of Accounts Receivables and Inventories of 3 Hours
Credit decisions and Credit Policy
Special Promotion and Marketing Research Expenditure its
Marketing Investment and their
Evaluation using the probability theory and decisions Trees
Evaluating Return on Marketing Investment - Developing
and Launching New Products and
the Concept of Investment in Life Cycle of Product
Application of DCF to Evaluations of Investment in Product
Development Marketing Product
Mix and Linear Programming.
3 Policy Decisions and Marketing Finance 3 Sessions
Pricing of Joint Product and Application of Linear of 3 Hours
Programming
Pricing of New Products under ROI Concept
Bayesian Decision Theory and Pricing
Government Price Control - Dual Pricing
Approaches of Government Bodies to Development "Fair
Price" -Submitting Tenders
Applications of DCF Technique.
Export Marketing and Finance
Financial Incentives, Export Costs and Export Pricing
Export Credit - Tax Concessions.
Applications and Forecasting Techniques to Developing
Marketing Budgeting
Developing Sub-budgets by Marketing Segments
Advertising Budget - Budgeting Sales force Efforts
Optimum Level and Allocation of Selling Efforts among
Dealers Developing Comparison
Plans for Sales Force
budgeting Samples.
Warehousing decisions
Transportation Decision - Deliver Route Decisions
Cost Analysis for Distribution alternatives Financial Analysis
for switching over form.
Soul selling agency to Direct Selling to Trade Channels
Economics of directs rating by manufacturer.
Impact of marketing strategies on organization structure
design and consequent financial
implications.
The concept of Marketing Cost & Value Measuring
Marketing Value - "Value Added" by
marketing effort Productivity Marketing and its social
justification.
4 Target Pricing 1 Session
Pricing of Turn Key Project of 3 Hours
Notional Pricing
Brand Valuation
Financial Aspects of Brand Management
Impact of Transfer Pricing
Mechanism on Marketing Performance
Value Chain Analysis & relevant decisions about Marketing
Costs & Marketing Investments.
of 3 Hours
Reference Text:
Marketing Management A Finance Emphasis B.K.Chatterjee

Finance Sense Prasanna Chandra
Marketing Models (Chapter on Pricing) Gary L Lilian, P.Kotler, KS Moorthy
Managing Brand Equity D A Aaker
3.2.15 Fixed Income Internal Assessment 15 Sessions of 3 Hours 100 Marks
1 Understanding Basics Of Bonds Mathematics: 2 Sessions

Yield to Maturity/Yield to Call of 3 Hours
Spot Rates/Forward Rates and Par Yield
Bootstrapping Process for Zero Curve
Yield Curve slope and the theory
2 Understanding Duration and Convexity 2 Sessions
Measuring Duration and Convexity of 3 Hours
Duration of Par /Discount /Premium Bonds
Duration as a Risk Measure
M Square & Key Rate Duration
Barbelle, Ladder & Bullet Strategy
3 Bond Management Strategies 2 Sessions
Active and Passive Management Strategies of 3 Hours
Classical and Contingent Immunisation
Duration Based Asset Liability Risk Management
4 Mortgage Backed Securities 2 Sessions
Mortgage Mathematics of 3 Hours
MBS & Asset Securitisation
Securitisation Structures
5 Interest Rate Futures 1 Session
T-bill & T-bond Futures of 3 Hours
Duration Based hedging using Futures
6 Interest Rate Options . 2 Sessions
Forward Rate Agreement of 3 Hours
Caps/Floor/Collar
Blacks model of Interest Option Valuation
Caplet Floorlet-Swaplet Parity
7 Interest Rate Swaps 2 Sessions
Basics Of Swaps of 3 Hours
Valuation of Swaps ( Fixed Side)
Forward/Amortising/Asset Swaps
Valuing a Swap during its Life
of 3 Hours
Reference Text:
1. The Hand Book of Fixed Income Securities- Fabozzi Frank McGraw Hill
International.
2. Fixed Income Markets & Their Derivatives: Suresh Sunderasan Thomson

Learning.
2. Swaps : Richard Flavell John Wiley Publications.

HUMAN RESOURCES SPECIALISATION
SUBJECTS
MMS Second Year Third Semester Human Resources Specialization
(Core Papers)
3.3.1 Organizational Theories & Structure Designs University Assessment

15 Sessions of 3 Hours 100 Marks
SL. No Particulars Sessions

1. Evolution Of Organizational Theories 2 Sessions
of 3 Hours
2. Organizational Design & Effectiveness 2 Sessions
of 3 Hours
3. Determinants of organizational structure 3 Sessions
Strategy of 3 Hours
Technology
Size
life cycle
environment
culture
4. Impact of mergers , acquisitions & globalization on 2 Sessions
organizational structures and effectiveness of 3 Hours
5. Managing dynamic processes 2 Sessions
decision making of 3 Hours
conflict
power & politics
6. learning organizations, 2 Sessions
virtual organizations, of 3 Hours
boundary less organizations,
Network organizations,
organizational design for change and innovation
7. Case Studies and Presentation 2 Sessions
of 3 Hours
Reference Text:
Daft, R. L. Organization Theory and Design, Current Edition. Thomson Southwestern

Robins Khandwalla, P. N. Organizational design for excellence, New Delhi, Tata
McGraw Hill, 1992.
3.3.2 Training & Development Internal Assessment 15 Sessions of 3 Hours
100 Marks

1. Introduction to human resource development 1 Session of
3 Hours
2. Overview of Training in Organizations 1 Session of
Role of training 3 Hours
structure of training
3. Learning organization 1 Session of
3 Hours
4. Principles of Adult Learning 1 Session of
Motivation & Performance 3 Hours
5. Training Administration. 1 Session of
training budget , 3 Hours
budget training programmes,
design training calendar /schedules)
6. Training Need assessment 1 Session of
3 Hours
7. Competency modeling and mapping 1 Session of
3 Hours
8. Designing Training Modules 1 Session of
3 Hours
9. Implementation of Training 1 Session of
3 Hours
10. Traditional training methods 1 Session of
E-learning and use of technology in training 3 Hours
11 Training evaluation, Cost Benefit Analysis and ROI 1 Session of
3 Hours
12 Management Development. 1 Session of
3 Hours
13 Planning & Organizing conferences, seminar etc 1 Session of
Training Audit. 3 Hours
14 Case Studies , Presentations and Training Administration 2 Sessions
of 3 Hours
Reference Text
Effective Training Systems, Strategies and Practices

P. Nick Blanchard, James W Thacker second edition Pearson Education
Employee Training and Development by Raymond A Noe, 3ed. McGraw Hill
Publication (International Edition)
3.3.3 Introduction to Industrial Relation & Labor Welfare Internal

1. Growth & development of IR 1 Session
History & development of IR of 3 Hours
Pre independence
Post independence.
Post Liberalization.
2. IR issues in Organizations 3 Sessions

IR Definitions of 3 Hours
Different approaches to IR
Functional approach
Systems approach & Dunlops Contribution.
Oxford Model.
HR approach.
Comprehensive IR model of internalist &
externalist approach.
3. Management of Conflicts as related to IR and different methods of 2 Sessions

resolving Conflicts. of 3 Hours
Union recognition.
Conditions for effective Collective Bargaining and process
of CB.
Proceedings under ID Act & the role of
Govt.
4. Workers Participation in Management.

Experiences of Germany, France & Britain. 2 Sessions
Indian experience. of 3 Hours
Suggestion schemes.
Kaizen, Quality circles, TQM.
ISO.
5. Trade Union
History & Development of TU. 2 Sessions
TU politics. of 3 Hours
Inter Union Rivalry.
Intra Union Rivalry.
Multiplicity of Trade Unions & implications of
MRTU.
6. Contemporary issues in IR 1 Session of
Rightsizing & VRS. 3 Hours
Business Process Re-engineering
Productivity & union.
7. Social Welfare 2 Sessions
Concepts of economics & social welfare. of 3 Hours
Role of TU.
Role of state.
Role of management and corporate social responsibility.
Labor welfare in organized sector.
Gender Equality.
8. Case Studies and Presentation 2 Sessions

of 3 Hours
Reference Text:
Mamoria, C. B. & Mamoria, S. Dynamics of Industrial Relations in India. Himalaya

Publishing House
Sharma, A. M. Industrial Relations: Conceptual & Legal Framework. Himalaya
Publishing House
Mamoria, C. B., Mamoria, S. & S. V. Gankar. Dynamics of Industrial Relations in
India.
Himalaya Publishing House
Venkata Ratnam, C. S. Industrial Relations. Oxford University Press
3.3.4 Competency and Performance Management Internal Assessment 15
Managerial Competence and Performance Management
S.No Particulars No Of Sessions

1 Competency at work
Concepts of competency, competency at work

Types of competencies behavioural and technical 6 Sessions
Competency description Of 3 hours
Competency levels
Designing competencies dictionary
Measuring of mapping competencies
BEI
Assessment centre
Conducting and operating assessment centre
Role of assessors in an assessment centre
Designing tools in an assessment centre
Feedback mechanism
2 Performance management
Objectives of performance management

Process of performance management
PA objectives, issues and problems 7 Sessions of 3
JD and PA hours
Methods of performance appraisal
Appraisal forms and formats
Measurement in PA
Process and documentation of PA
Appraisal communication
Appraisal interview
Performance feedback and counseling
Career development
Legal and ethical perspectives in PA
3 Case study and presentation 2 Sessions of 3
Hours
Reference Text:
Performance Management by Julie Freeman.

Bringing out the best in people by Daniels.
Effective Performance Appraisal by James Neil.
3.3.5 Human Resource Planning And Human Resource Audit Internal
SL No Particulars Sessions
1 Human resource planning
The pre-requisite for manpower planning
Manpower planning as an integrated part of business planning
Setting manpower standard 3 Sessions
Manpower forecasting for managerial staff of 3 Hours
Technical labor
Integrated budget for manpower management
Controlling manpower costs
2 Quantitative and qualitative approaches to manpower economy

Mathematical models and manpower planning
An econometric model for national manpower planning
Demographic and ecological models for manpower planning 4 Sessions
Mathematical models for staff structure evaluation of 3 Hours
Management Science and manpower analysis
Markov Chain models for manpower system
Network models for training and recruiting decision in
manpower planning
A stochastic programming model for manpower planning
A simulation model for manpower planning
3 Planning careers
Managing career structures and 2 Sessions
Evaluating maintainable career policies. of 3 Hours
Developing manpower strategies.
4. Human Resource Audit
Audits of Business Goals and Plans
Audits of Business Assumptions
Audits of Business Personnel Practices
Audit of Business Human Resource Utilization
Audit of Business Productivity norms 4 Sessions
Audits of Business Personnel Budgeting of 3 Hours
Human Resource Accounting
Audit of executive Turnover
Auditing of Industrial Relation
Auditing of Industrial Committee Management Costs involved
Recruitment, Initiation and Training Job-evaluation
Compensation
Planning
HRD audit methodology and issues - Interviews, observation,
questionnaire;
HRD
Score card and writing the HRD Audit report.
5 Case Study and Presentations 2 Sessions
of 3 Hours
Reference Text
Personnel & Human Resource Management P. Subba Rao.

Human Resource and Audit T.V.Rao
Human Resource System T.V.Rao & Udai Pareek
MMS Second Year Third Semester Human Resources Electives
3.3.6 Labour Legislation Internal Assessment 15 Sessions of 3 Hours

100 Marks

1. Factories Act 1 Session
of 3 Hours
2. Shops & Establishment Act. 1 Session
of 3 Hours
3 Payment of Wages Act 1 Session
of 3 Hours
4 Minimum Wages Act. 1 Session
of 3 Hours
5 ESI Act. 1 Session
of 3 Hours
6 Workmens Compensation Act. 1 Session
of 3 Hours
7 Payment of Bonus Act 1 Session
of 3 Hours
8 Gratuity Act. 1 Session
of 3 Hours
9 Provident Fund Act & Misc Provision Act. 1 Session
of 3 Hours
10 Industrial Dispute Act. 1 Session
of 3 Hours
11 Industrial Employment Standing Orders 1 Session
of 3 Hours
12 Contract Labour (Regulation & Abolishing 1 Session
of 3 Hours
13 MRTU & PULP. 1 Session
Apprenticeship Act. of 3 Hours
of 3 Hours
Reference Text:
Bare Acts.
3.3.7 Compensation and Benefits Internal Assessment 15 Sessions of 3
Hours 100 Marks
SL .No Particulars Sessions

1 Session of
1. Human Resources Philosophy and Approach for an Organization 3 hours
Reward Strategies Articulating and understanding business context 1 Session of
2. for reward strategies 3 hours
3. Elements of Reward Strategy Understanding Reward Management 1 Session of
3 hours
4. Compensation / Remuneration place in Reward Strategy 1 Session of
3 hours
Understanding Elements of Compensation Structure 1 Session of
5. Fixed , 3 hours
Cash Benefits,
Retirals and
Social Security,
Variable Pay / Incentives / Stock Options
6. Costing the CTC of each element of Compensation Structure 1 Session of
( excluding stock options) 3 hours
Understanding Inflation 1 Session of
7. Neutralization of Inflation 3 hours
Dearness Allowance
Consumer Price Indices
Understanding Provident Fund, 1 Session of
8 ESIC, Gratuity, 3 hours
Superannuation,
Bonus under Payment of Bonus Act
9. Types of Variable Pay 1 Session of

3 hours
10. Understanding Income Tax 1 Session of
3 hours
1 Session of
11. Arriving at the CTC of an employee/ candidate 3 hours
costing elements,
designing a salary offer template
Making a salary offer to a candidate understanding salary
ranges
1 Session of
12. Remuneration Survey- 3 hours
choosing a partner,
conducting a survey,
benchmarking,
arriving at a comparator,
target position,
understanding median ,
percentile,
ageing of market data
Converting Remuneration Survey results into a Salary
Proposal
13. Equity Compensation Plans 1 Session of

objective of equity compensation, 3 hours
types of Stock Plans,
Valuing stock grants,
SEBI Guidelines,
taxability of stock options
2 Sessions
14 Case Study & Presentation of 3 hours
Reference Text:
1. Textbook of HRM P. Subha Rao.

2. Managing Human Resources Bohlander, Snell, Sherman
3.3.8 Organizational Development Internal Assessment 15 Sessions of 3
Hours 100 Marks

Definitions, underlying assumptions and values of Organization 2 Sessions
1. Development of 3 hours
2. Approaches to OD - Systems Approach, Action Research 2 Sessions
of 3 hours
3. Process of Change 2 Sessions
of 3 hours
4. Organization Diagnosis & Diagnostic Models 2 Sessions
of 3 hours
5. Data Collection & Analysis including Climate Survey 2 Sessions
of 3 hours
6. Understanding Organizational Roles 3 Sessions
OD Intervention theories and methods of 3 hours
Large Systems,
Group and
Individual Techniques
7. Case Study and Presentation 2 Sessions
of 3 hours
Reference Text:
Cummings, Thomas G, Worley, Christopher G. Essentials of Organizational
Development and Change...
Organizational Development French & Bell
3.3.9 Quantitative Techniques In Human Resources Management Internal
S.No Particular Sessions

1. Principles of individual differences and quantitative approach to its
measurement. 1 Session
Psychological tests : of 3 hours
use, scope and limitations in organizational set-up. Role of test
users.
Fairness and bias in testing.
Essential consideration of selecting a test.
2. Characteristics of scientific measurement techniques: Reliability,
Validity and Standardization.
Reliability : relative reliability and absolute reliability ; types
of reliability
retest reliability using single form, 1 Session
retest reliability using equivalent form, of 3 hours
split-half reliability,
Kuder- Richardson reliability: factors affecting
reliability estimates.
Validity : types
operational and predictive validity,
face validity,
factorial validity,
construct validity,
concurrent validity;
validating criteria;
methods of calculating validity - simple correlation,
biserial correlation, tetra choric correlation, multiple
correlation, expectancy table, cut-off scores,
differential predictors.
3. Test construction procedures and scaling techniques ( A group project 1 Session
is compulsory which must incorporate construction and validation of a of 3 hours
test or revision of an existing test)
Development of items, item difficulty, item analysis, and
norms development.
Objectivity in administration and scoring.
Interpretation of the test scores and
drawing conclusions for prediction and decision making
(For both individual and group testing)
Measurement of intelligence and general abilities

different type of intelligence tests,
creativity and
tests for measurement of creativity,
issues related to intelligence testing in personnel selection.
1 Session
4. Aptitude testing, of 3 hours
difference between intelligence and aptitude tests,
different type of aptitude tests,
importance and usage of aptitude tests in personnel selection.
1 Session
5. Behavioral assessment in personnel selection, of 3 hours
approaches to behavioral assessment,
behavior observation,
personality testing,
different types of personality tests,
usage of personality tests in personnel selection and
critical issues related to personality testing,
tests of vocational interests,
attitudes, values and other behavioral tools and their
importance in personnel assessment,
issues related to systematic observation and judgment in
behavioral assessment.
Factor-analysis, 1 Session
ANOVA, of 3 hours
Regression Analysis in personnel selection and behavioral
6. assessment.
1 Session
7. Role of application blank and interview in personnel selection of 3 hours
and assessment,
Performance appraisal systems,
objective measurement of performance and other job related
behaviors,
Assessment Center approach in personnel selection and
performance measurement.
Ethical and Social considerations in testing in organizations.

8. Case Studies and Presentations 2 Sessions
of 3 hours
Reference Text:
Quantitative Techniques in Management N.D.Vora

Quantitative Techniques in Management J.K.Sharma
3.3.10 Building Learning Organizations Internal Assessment 9 Sessions of 3
Hours 50 Marks
S.No Particulars Sessions

1. Emerging Business Realities 1 Session of
3 hours
2. Why Organizations need to Learn? 1 Session of
Organizational Learning : A Capabilities-Based View 3 hours
Learning Tools and Techniques 1 Session of
4. 3 hours
System Thinking
Benchmarking and Process Mapping
Knowledge-based Competition 1 Session of
5. Knowledge-Creation and Acquisition Processes 3 hours
7. Measuring Learning: The Intellectual Capital 1 Session of
3 hours
8. Architecting a Learning Organization 2 Sessions
of 3 hours
9 Case Study & Presentation 2 Sessions
of 3 hours
Reference Text:
Developing the Learning Organization by Peter M Sange
3.3.11 Stress Management Internal Assessment 9 Sessions of 3 Hours 50
Marks

1 Session of
1. Nature of stress 3 hours
Occupational Stress
Role Stress
1 Session of
2. Source of managerial stress 3 hours
Stress & thought process learning
2 Sessions
3. Stress & personality of 3 hours
Stress & motivation
Verbal & non-verbal indications of stress
1 Session of
4. Assessment of stress 3 hours
1 Session of
5. Stress & management of change 3 hours
Stress & conflict
1 Session of
6. Leadership styles in stressful & non-stressful situations 3 hours
2 Sessions
7. Case Study & Presentation of 3 hours
Reference Text
IM ok-Youre ok Thomas Harris.M.D.
You Can Win Shiv Khera
Notes complied and given by Faculty
OPERATIONS SPECIALISATION SUBJECTS
MMS Second Year - Third Semester Operations Specialization (Core
Papers)
3.4.1 Operations Planning & Control (OPC) 15 Sessions of 3 Hours

University Assessment 100 Marks
1 Production Systems-operations, processes, manufacturing, 1 Session

services- types, models of 3 Hours
2 Product-Process Technologies 1 Session
of 3 Hours
3 Process-Product Matrix , Evolution of Production Systems. 1 Session
of 3 Hours
4 Evaluation-Selection of Equipment Requirements-optimization 1 Session
of 3 Hours
5 Layout-models-optimization 1 Session
of 3 Hours
6 Line Balancing-models-optimization 1 Session
of 3 Hours
7 Production Plans-an overview, types 1 Session
of 3 Hours
8 Demand Management-models 1 Session
Capacity Planning models of 3 Hours
9 Resource Planning-models 1 Session
of 3 Hours
10 Aggregate Planning-models 1 Session
of 3 Hours
11 Batch Sizing-models-optimization 1 Session
Batch Scheduling-models-optimization of 3 Hours
12 ERP/SAP-PPC Module, reports-interpretation-variance 1 Session
analysis-use in decision making of 3 Hours
13 Advanced Concepts like JIT, FMS, GT, MRP-II, CIM, 1 Session
Robotics, KANBAN, Agile Manufacturing of 3 Hours
of 3 Hours
Reference Text
1. Production Planning & Inventory Control - John F Magee

2. Production Planning & Control - L. C. Jhamb
3. Elements of PPC - By Samuel Eilon
4. PP & Inventory Control - By Seetharama L Narasimhan, Dennis W. Mc Leavey, Peter J.
Billington
5. Manufacturing Planning & Control - By Vollman , Bery , Why bark, Jacobs
3.4.2 Logistics & Supply Chain Management Internal Assessment 15
1 Basics of Logistics 1 Session

of 3 Hours
2 Forecasting 1 Session
of 3 Hours
3 Transportation 1 Session
of 3 Hours
4 Warehousing 1 Session
of 3 Hours
5 DRP / MRP 1 Session
of 3 Hours
6 Application of IT in LSCM 1 Session
of 3 Hours
7 Inventory Planning / Inventory Control 1 Session
of 3 Hours
8 Logistics Organisation 1 Session
of 3 Hours
9 Logistics Measurement 1 Session
of 3 Hours
10 Logistic Costing (Activity Based Costing) 1 Session
of 3 Hours
11 Basics of Supply Chain Management 1 Session
of 3 Hours
12 Integrated Supply Chain Management 1 Session
of 3 Hours
13 Barriers to integration 1 Session
Outsourcing of 3 Hours
of 3 Hours
Reference Text
1. SCM by Rahul Altekar

2. Logistics Management by S.C.Ailawadi & Rakesh Singh
3. Logistics Management by K.Sridhara Bhatt
4. Supply Chain Management Sahay
3.4.3 Materials Management Internal Assessment 15 Sessions of 3 Hours
100 Marks
1 Materials Management an overview 1 Session

a) Introduction, of 3 Hours
b) Importance of Materials Management
c) Objectives of Materials Management
d) Costs involved in the Management of Materials
e) Integrated approach to Materials Management
f) Organizing Materials Management.
g) Organization based on Commodities.
h) Organization based on Location.
i) Organization based on function
j) Inter-departmental relationships
k) Centralized versus Decentralized materials management.
2 Materials Planning 1 Session
a) Introduction and factors influencing materials planning of 3 Hours
b) Techniques of materials planning
c) Bill-of-Materials
d) Materials Requirement Planning (MRP).
e) Past Consumption Analysis Technique
f) Moving Average method.
g) Exponential Smoothing
3 Purchasing 1 Session
a) Purchasing principles, policies, procedures and practices of 3 Hours
b) Objectives, scope, responsibility and limitations
c) Sources of supply and Supplier selection.
d) Vendor development-evaluation and rating.
e) Price forecasting
f) Price-cost analysis
g) Negotiations
h) Reciprocity
i) Legal aspects of purchasing
j) Purchase orders/ contracts
k) Method of buying- under certainty, under risk, and under
uncertainty.
4 Purchasing and Procurement Activities under Materials 1 Session
Management. of 3 Hours
a) Supplier Quality Assurance Programme
b) Buyer Supplier Relationship
c) Self certified suppliers.
d) Elements of procurement cycle.
5 Purchasing of Capital Equipment 1 Session
a) Significant differences of 3 Hours
b) Considerations in evaluation of bids
c) Purchase of used equipment
d) Sources of used equipments
e) Purchase versus lease.
f) Role of Purchasing Committees/ Purchase Managers.
6 International procurement-Imports. 1 Session
a) International commercial terms. of 3 Hours
b) Import procedures and documentation.
c) Categories of importers.
d) Identification of foreign sources.
e) Payment terms including Letter of credit.
f) Types of L/Cs.
g) Custom tariff
h) Custom clearance.
i) Bill of Lading and other documents.
7 Classification of Materials 1 Session
a) Introduction and objectives of classification. of 3 Hours
b) Basis of classification.
c) Classification on the basis of stage of conversion process
d) Classification on the basis of nature of materials.
e) Classification on the basis of usability of materials.
f) Types of inventories.
8 Materials receipt and stores 1 Session
a) Introduction and functions of scientific store management. of 3 Hours
b) Types of stores and benefits of scientific storekeeping.
c) Store location and layout.
d) Typical layout plans
e) Storing practices and identification of materials.
f) Centralization and Decentralization of stores.
g) Preservation of stores.
h) Issue control.
9 Codification 1 Session
a) Introduction of 3 Hours
b) Benefits of codification.
c) Stages of scientific codification.
d) Systems of codification.
e) Colour coding.
10 Standardization 1 Session
a) Introduction and different levels of standards of 3 Hours
b) Various Foreign Standards in use in India.
c) How is an Indian standard evolved?
d) Advantages of Standardization.
e) Standardization as a tool for variety reduction
f) The Role of Materials Management (Purchase/Stores) in
Standardization/ Variety
Reduction.
11 Obsolete, Surplus and Scrap Management 1 Session
a) Definition of 3 Hours
b) Need for Scrap yard
c) Identification and control.
d) Categorization of obsolete/ surplus.
e) Control of scrap/ obsolescence.
f) Responsibility for disposal.
g) Procedures and documentation for disposal of scrap/
obsolete/ surplus.
12 Stores Accounting and Stock verification 1 Session
a) Costing of Receipt of Materials. of 3 Hours
b) Costing of Issues to Production.
c) Stock verification
d) Periodic Verification.
e) Perpetual Verification.
f) Process of Verification.
13 Computers in Materials Management 1 Session
a) Steps in computerization. of 3 Hours
b) Database for Materials Management Systems.
c) Activities of Materials Management covered by
Computerization.
d) Management reports on Materials.
e) Benefits of Computerization.
Ethics in Materials Management
a) Importance of Ethics
b) Business Ethics
c) Ethics in buying
d) Code of ethics
e) Problems in Ethics
f) Backdoor selling
of 3 Hours
Reference Text
1. Materials and Logistics Management By Prof. L.C. Jhamb (Everest Publishing House,
Pune).
2. Purchasing and Materials Management By P.Gopalkrishnan (Tata McGraw Hill, New
Delhi).
3. Materials Management An integrated approach By P.Gopalkrishnan and M. Sundaresan
(Prentice-Hall India, New Delhi).
4. Materials Management-Procedures, Text and Cases By A.K. Datta (Prentice-Hall India,
New
Delhi).
5. Introduction to Materials Management By JR Tony Arnold and Stephan Chapman
(Pearson Education, New Delhi) 2004 Fifth Edition.
6. Purchasing and Materials Management By N.K.Nair (Vikas Publishing House, New
Delhi).
3.4.4 Technology Management Including Manufacturing Strategy Internal
1 Corporate Strategy and manufacturing 1 Session

Pitfalls of functional based strategies of 3 Hours
Strategic Integration of Manufacturing and Marketing
Concept of Order Winners and Qualifiers
2 Technology Management and New Product Development 1 Session
(NPD) of 3 Hours
Corporate Strategy and New Product Development
Organization for NPD
3 Technology management and Idea Generation for NPD 1 Session
Discovering customer needs of 3 Hours
Sources for new product ideas
Market assessment and value analysis
Evaluation of new product ideas
4 Technology management and NPD project selection 1 Session
Assessment of product concept of 3 Hours
Assessment of competitors
Concept testing
Financial analysis of projects
5 Technology Management and Product design 1 Session
Integrated product design of 3 Hours
Design for Quality using Quality Function Deployment
Design for Reliability
Design for Manufacturability
6 Order Winners and Qualifiers 1 Session
Dimensions of Order-winners and qualifiers manufacturing- of 3 Hours
specific, not Manufacturing-specific, not manufacturing
related
Determining order winners and qualifiers
Relating Manufacturing and markets price, quality,
reliability, speed
7 Process Choice 1 Session

Business Implication of process choice project, jobbing, line, of 3 Hours
batch, continuous
Hybrid processes batch related, line related
Technology Strategy flexibility, push vs pull, technological
opportunities
8 Product Profiling and Manufacturing 1 Session
Manufacturing and product life cycle stages of 3 Hours
Manufacturing for multiple markets
Manufacturing and incremental marketing changes
9 Focused manufacturing and Group Technology 1 Session
Principles and concepts of 3 Hours
Methodology
Manufacturing Infrastructure
Organizational structure specialists, generalists
Operational control quality, inventory, manufacturing
10 Make or Buy 1 Session
Core elements of the business and strategic considerations of 3 Hours
Span of process and product technology
Product volumes, costs
Investment decisions
11 Basics of World Class Manufacturing 1 Session
General Principles of 3 Hours
Design Principles
Human Resource Principles
Quality and Process Improvement Principles
Capacity Principles
12 Just-in-Time Manufacturing 1 Session
Principles of 3 Hours
Practices
Time-based Competition
Time as a competitive weapon
New Product Development and time to market
13 Mass Customization 1 Session
Market trends of 3 Hours
Pre-requisites for mass customization
Technologies for mass customization
Theory of Constraints (TOC)

Basics of TOC
Drum-Buffer-Rope solutions to manufacturing
TOC in project management and supply chain management
of 3 Hours
Reference Text
Operation management for competitive Advantage by Chase-Jacobs - Acquilano

3.4.5 Business Process Re-engineering & Benchmarking Internal
1 Business Process Fundamentals 1 Session

Definition of Business Processes of 3 Hours
Business processes and functional processes
Importance of focusing on business processes
2 Understanding Business Processes 1 Session
Customer focused analysis of business processes of 3 Hours
Identifying value adding activities
3 Visualizing Business Processes 1 Session
Introduction to flowcharting of 3 Hours
Types of flowcharts block diagrams, functional flowchart
with time-lines
4 Types of re-engineering 1 Session
Process Improvement with cost reductions of 3 Hours
Achieving best-in-class with competitive focus
Radical change by re-writing the rules
5 Organizing for Process Improvements 1 Session
Setting up teams, choosing team leaders of 3 Hours
Training teams for process improvements
6 Benchmarking 1 Session
Origins of benchmarking Xerox approach of 3 Hours
Definition of benchmarking
7 Internal benchmarking 1 Session
Benchmarking against the best in the unit of 3 Hours
Benchmarking against the best in the group
8 External benchmarking 1 Session
Benchmarking the best in the industry of 3 Hours
Benchmarking the best in any industry
9 Re-engineering and Information technology 1 Session
Flowcharting information flows of 3 Hours
Using IT to speed up processes
10 Organizing for re-engineering 1 Session
Obtaining top management commitment of 3 Hours
Creating cross-functional teams
Supporting teams with resources
11 Re-engineering focus phase 1 Session
of 3 Hours
Identification of key processes
Identification of key people and getting their support
Identification of benefits possible and resources required
12 Re-engineering design phase 1 Session
of 3 Hours
Selection of processes to be re-engineered
Setting time frames, targets
13 Re-engineering implementation phase 1 Session
of 3 Hours
Communicating the benefits for the organization
Communicating the benefits for the individuals
Monitoring progress
Consolidating the gains
of 3 Hours
Reference Text
1. Re-engineering the Corporation - Michael Hammer & James Champy

2. Beyond Re-engineering - Michael Hammer
3. Business process Bench marking - By Robert C. Camp
4. Process Re-engineering - By Lon Roberts
5. Business process Orientation - By Kevin Mc Cormack, By William C Johnson
MMS Second Year Third Semester Operations Electives
3.4.6 Quantitative Methods For Operations Internal Assessment 15

1 Linear Programming - Sensitivity Analysis - Parametric 2 Sessions

Programming - Industrial of 3 Hours
Applications Transhipment Model and Generalized
Transportation Model - Capacitated
Transportation Model.
2 Goal Programming Concepts - Formulation of Multiple Goal 2 Sessions
Model - Goals Equality Ranked, of 3 Hours
Priority Ranking of Goals (non - conflicting Goals -
Conflicting Goals) Weighted priority
ranking of Goals - Computational approaches to Goal
Programming, Applications of Goal
Programming
3 Waiting Line Models - Single server queues in series and 2 Sessions
parallel for Erlang Services Time of 3 Hours
Distributions - Multi Server queues in series and parallel for
negative exponential service
time distributions - machine Interference - Case Examples -
Use of Finite queuing tables for
practical problems - Non - Poisson inputs and outputs and time
dependent queues
Caste Studies.
4 Advanced Inventory Models EOQ models with non 1 Session
instantaneous replacement and of 3 Hours
shortages, EOQ for multiple items with space, investment and
quantity constraints
5 Probabilistic inventory models Continuous review model, 1 Session
Single period model, multi period of 3 Hours
Model
6 PERT / CPM - Distribution of job duration - Basics for the 1 Session
formula used in estimation of job of 3 Hours
duration and finding variance of the estimates - Uncertain
duration and PERT Analysis
-Resource allocation and least cost planning Installation of
network system - case Studies.
7 Integer programming - Formulations of I P Models - 1 Session
Geomory's algorithm for the all integer of 3 Hours
problem - Algorithm for mixed inter contiguous variables -
Zero - one problems - Implicit
Enumeration algorithm - Applications.
8 Dynamic Programming Dynamic versus linear 2 Sessions
Programming, Applications Knapsack of 3 Hours
model, Workforce size model, Equipment replacement model,
Investment model, Inventory
models - Working and Cases.
9 Use of Computer in OR Studies - Standard available packages 2 Sessions
- Interpretation of computer of 3 Hours
outputs - Organizing for OR in an establish merit - OR in
corporate planning.
10 Case Studies and Presentations 1 Session
of 3 Hours
Reference Text
1. Operations Research An Introduction by Hamdy Taha, Prentice Hall

2. Quantitative techniques in Management by N. D. Vohra, Tata McGraw Hill
3. Quantitative Methods/Operations Research by Banerjee
4. Quantitative Methods/Operations Research by Hira Gupta
5. Quantitative Methods/Operations Research by V. Kapoor
3.4.7 World Class Manufacturing Practices Internal Assessment 15
1 1. Principles of Japanese manufacturing philosophy 1 Session

of 3 Hours
2 Total productivity through such practices 6 Sessions
a. Kaizen of 3 Hours
b. T.P.M.
c. S.M.E.D.
d. 5-S Principles
e. Housekeeping
3 Getting the employee involved in above 1 Session
of 3 Hours
4 Problem solving tools such as 4 Sessions
a. TQC Tools problem solving of 3 Hours
b. TQC Tools Management
5 Indian examples of successful Japanese Manufacturing 1 Session
Practices & benchmarking. of 3 Hours
of 3 Hours
Reference Text
1. Toyota Production Systems - Taichi Ohno, Kaizen , Masaki Imai

2. Chronicles of a Quality Detective - Dr Shrinivas Gondhalekar, Payal Sheth
3. Beyond T.Q.M - By Robert L. Flood
4. T.Q.M Process - By Gopal Kanji, Mike Asher
5. Publications of JMAM, viz
i( Gemba Kaizen, ii)5-S, iii) Total Production Maintenance
3.4.8 Advanced Supply Chain Management Internal Assessment 15
1 Understanding the supply chain 1 Session

a) What is a supply chain? of 3 Hours
b) Decision phases in a supply chain.
c) Process view of a supply chain.
d) The importance of supply chain flows.
e) Competitive Supply Chain Strategies.
f) Achieving strategic fit.
2 Network design in the Supply Chain. 2 Session
a) The role of network design in the supply chain. of 3 Hours
b) Factors influencing network design decisions.
c) A framework for network design decisions
d) Models for facility location and capacity allocation.
e) Making network design decisions in practice.
Designing distribution network in a supply chain

a) The role of distribution in the supply chain.
b) Factors influencing distribution network design.
c) Design option for a distribution network.
d) Distribution network in practice.
3 Inventory Management and risk pooling 1 Session
b) A single warehouse inventory example
c) The economic lot size model.
d) The effect of demand uncertainty
e) Risk pooling
f) Centralized versus decentralized systems.
g) Managing inventory in the supply chain
4 The value of Information 1 Session
b) Bullwhip effect
c) Effective forecasts
d) Information for the coordination of systems.
e) Locating desired products.
f) Lead time reduction
g) Information and supply chain trade-off.
h) Designing the supply chain for conflicting goals.
5 Supply chain integration 1 Session
b) Push, Pull, and Push-Pull systems
c) Demand driven strategies, Collaborative Planning
Forecasting Replenishment (CPRF)
concept.
d) Impact of Internet on supply chain strategies. (E-business)
e) Distribution strategies- Direct shipment, Cross-docking,
Milk run, transshipment.
6 Strategic Alliances 1 Session
b) A framework for strategic alliances.
c) Third party / fourth party logistics
d) What are 3PL/4PL, Advantages and disadvantages of 3PL,
3PL issues and requirements?
e) Retailer supplier partnership
f) Types of RSP, Requirements of RSP, Inventory ownership
in RSP, Issues and steps in RSP
implementation, Advantages and disadvantages of RSP.
g) Distribution Integration, Types of and issues in Distribution
integration.
7 E-procurement and outsourcing 1 Session
b) Outsourcing benefits and risks.
c) A framework for Buy/Make decisions.
d) E-procurement
e) A framework of E-procurement.
8 International Issues in Supply Chain Management 2 Session
a) Global market / Technological/ Cost/ Political and of 3 Hours
Economic Forces.
b) Risks and advantages of international supply chain.
c) International versus Regional products.
d) Local autonomy versus central control.
e) Regional differences in Logistics- Cultural differences/
infrastructure/ performance
expectation and evaluation, Information systems availability,
human resources.
f) Global business logistics
Lean Manufacturing and SCM

a) Basic elements of lean manufacturing
b) Benefits of lean manufacturing
c) Integration of lean manufacturing and SCM.
d) Mass customization, characteristics of mass customization.
e) Implications and benefits of mass customization.
f) SCM for mass customization.
9 Procurement Management in Supply Chain 1 Session
a) New Paradigms in Inventory and purchase management of 3 Hours
b) Just in time, Elements and benefits of JIT systems.
c) Vendor Managed Inventory (VMI)
d) VMI Business Model.
e) Steps in setting up VMI, Benefits, challenges and
limitations of VMI.
f) Overcoming limitations of VMI.
Customer Value and SCM.

a) Introduction
b) The dimensions of Customer Value.
c) Conformance to requirements, product election, price and
brand, Value-added services,
Relationships and experiences.
d) Strategic pricing
10 Performance Measurement and Controls in Supply Chain 1 Session

Management of 3 Hours
a) Introduction and concept of Benchmarking
b) Gap Analysis
c) Key actions in benchmarking for best practices.
d) Overview of Supply Chain Operations Reference (SCOR)
Modeling
e) Balance scorecard for SCM.
11 Ethical issues in SCM 1 Session

a) Supply chain vulnerability of 3 Hours
b) Conformance to applicable laws such as Contract and
commercial laws, trade regulation,
government procurement regulations, patents, copyrights,
trademark laws, transportation
and logistics laws and regulations, environmental laws.
c) International practices.
d) Confidentiality and proprietary information.
of 3 Hours
Note: All the above topics need to be supplemented by case studies.
Reference Text
1. Supply Chain Management-Strategy, Planning and Operation By Sunil Chopra and Peter
Meindi (Pearson Education, New Delhi)
2. Supply Chain Management- Concepts and Cases By Rahul V. Altekar (Prentice Hall India,
New Delhi)
3.4.9 Material Handling and Transportation Internal Assessment 9
1 20 Principles of Material Handling 1 Session

of 3 Hours
2 Palletisation 1 Session
of 3 Hours
3 Containerization 1 Session
of 3 Hours
4 Transportation Modes / Attributes 2 Sessions
of 3 Hours
5 Transportation mix in Economy 1 Session
of 3 Hours
6 Total cost concept in Material Handling and Transportation. 1 Session
of 3 Hours
of 3 Hours
Reference Text
Integrated Material Management P. Gopalakrishnan

Stores Inventory Control K.S. Menon.
Machinery Handbook.
3.4.10 New product development and concurrent Engineering Internal
1 Defining for business goals 1 Session

of 3 Hours
2 Time bound Research and development and prototype 2 Sessions
manufacturing of 3 Hours
3 Concurrent Engineering concepts and practices for easier and 2 Sessions
quicker delivery of prototypes of 3 Hours
4 Applications of VA/VE at design stage. 1 Sessions
of 3 Hours
5 Successful pilot run and production 1 Session
of 3 Hours
of 3 Hours
Reference Text
1. Operations and Industrial Management Donald Delmar

2. Operations Management Decision Making in the operations function Roger
Schvoeder
3. Operations Management for Competitive Advantage - Chase Jacobs -Acquilanc
3.4.11 Industrial Engineering Applications and Management Internal
1 Industrial Engineering definition & applications 1 Session

of 3 Hours
2 I.L.O. book of Industrial Engineering Standards. 1 Session
of 3 Hours
3 Industrial Engineering and productivity 1 Session
of 3 Hours
4 P,Q,R,S,T concepts in plant / shop layouts and selection of 1 Session
materials handling equipment of 3 Hours
and storage systems
5 Pre determined methods & time systems (PMTS) & 1 Session
application of low cost automation. of 3 Hours
6 Ergonomics Definition and applications 1 Session
of 3 Hours
7 Oraganisation Methods Applications in office and white collar 1 Session
productivity of 3 Hours
of 3 Hours
Reference Text
Industrial Engineering Applications and Management Philip Hicks

Mathematical Techniques in Industrial Engineering Shone K. J.
Handbook of Industrial Engineering & Management Ireson W. G. and Grand E. L.
Quality Detectives Dr. Gondhalekar & Payal Shetty.
INFORMATION TECHNOLOGY
SPECIALISATION SUBJECTS
MMS 2nd Year 3rd Semester (Information Technology) Core Papers
3.5.1 Software Engineering University Assessment 15 Sessions of 3 Hours

100 Marks
1 Exposure to software development process Software 2 Sessions

Lifecycles such as Waterfall, Spiral, of 3 Hours
Prototyping, Rational Unified Process, Agile Methodologies
Various phases in each
lifecycle model, and the pros and cons of these approaches to
software development
2 Analysis and Design of Information systems 4 Sessions
Assessing the Feasibility of a system of 3 Hours
Gathering detailed requirement
Use of Structured methods such as Data flow, Entity
Relationship diagrams etc
Use of Object Analysis and Design
Use Cases and visualization of the IT based solution
Design of Inputs , Outputs and other interfaces
3 Documenting Software requirements - various documents used 2 Sessions
at different stages of software development process User of 3 Hours
Requirement Specifications
4 Software Estimation challenges in Estimation of software 2 Sessions
methods of software estimation such as Line of Code, Function of 3 Hours
Point, COCOMO, Use Case Point Method etc
Estimating a Coding Task versus non-coding activities such as
Documentation etc
5 Software Quality and Testing Need for testing, Quality 2 Sessions
assurance of software at each phase in the lifecycle, Various of 3 Hours
types of tests such as Black box v/s White box, Functional
test, code reviews , Stress tests, load tests etc Use of Use Cases
for functional testing, Preparing Test Data and Test Cases,
overview of Automated methods for testing
6 Review of Student Presentations on exercise which requires 1 Session
them to analyse a business of 3 Hours
process, document the requirements, Analysis and Conceptual
design of the system,
estimation of the software size
of 3 Hours
Reference Text
Systems Analysis and Design by James Senn

Software Engineering by
OOAD Buch and Rambaugh
UML by Wrox Publication
OOAD & UML by Rambaugh
Software Metrics
Nasscom Reports and Nasscom website for Industry Perspective
Structured systems analysis and design: concise study Ed: 1 : Kelkar SA.
3.5.2 Technology Platforms Internal Assessment 15 Sessions of 3 Hours
100 Marks
1 Hardware Technologies Awareness of various platforms in 4 Sessions

the present context and the broad trends in these platforms of 3 Hours
comparisons across platforms etc
End User Hardware - Desktop, Laptops, other mobile devices,

Storage Technologies: Storage technologies such as Direct
Attached storage,
Storage Area Networks (NAS), Storage Area Networks (SAN)

devices for backup etc
Server Technology platforms - popular server technologies

such as the Intel, Sun based etc more specialized platforms
such as for CRAY etc
Networking Platforms : ( this could be dealt with in greater

detail in the subject of networking - however a mention of this
would be necessary for completeness
2 Software Platforms 4 Sessions
of 3 Hours
Operating System Platforms - Windows , Unix, Linux (open
source platforms) overview of OS principles and key
differences between the various platforms impact from
buyers perspective
Database Platforms Commonly used data based technologies

based on the Relational and object relational concept.
Databases for data warehousing and other specialized
applications
3 Software Development Platforms : 4 Sessions
of 3 Hours
Web Platforms Various Protocols used for the internet, the
internet Protocol, HTTP, email Protocols , FTP, etc
Basics of HTML basic tags required to develop a transaction

oriented form concepts related to dynamic HTML
Overview of one or more Scripting Languages such as VB,
VBScript/JavaScript, ASP, PHP etc
Overview Dot Net and Java platforms essential differences

Overview of Platforms required for e-Commerce applications
Overview of platforms and protocols required for mobile

computing environments
4 Future of platforms 1 Session

of 3 Hours
of 3 Hours
Reference Text
1. Godbole A.S. Operating Systems

2. Steven Holzner Visual Basic 6 Programming
3. Doanld Leach, Albert Malvino - Digital Principles and Applications Ed:5
3.5.3 Enterprise Applications Internal Assessment 15 Sessions of 3
Hours 100 Marks
1 Overview of IT applications in a common manufacturing cum 1 Session

marketing organizations. of 3 Hours
2 Overview of Applications in various Industry verticals such as 1 Session
Banking and Finance, Retail, Telecom, Healthcare etc of 3 Hours
3 Enterprise Resource Planning (ERP) - Functional view of 1 Session
business processes and how they are integrated using an ERP. of 3 Hours
Benefits of ERP
4 Supply Chain Management Need for Supply chain integration, 2 Sessions
Application overview of supply chain solution, advanced of 3 Hours
concepts such as Demand planning and Supplier
Relationship management functional and product perspective
5 Customer Relationship management Concept of CRM, 1 Session
modules of a CRM product and what they do such as sales of 3 Hours
force automation, forecasting, contact management etc
6 Business Intelligence and Data Warehousing Purpose of Data 2 Sessions
Warehousing, difference between data warehouse and a of 3 Hours
conventional Database , Data warehousing products, Steps in
building a data warehouse Extraction, Transformation and
Loading (ETL) etc Data marts v/s Data Warehouse
Multidimensional Analysis tools
Data Mining Concept of Data Mining, Various models and
algorithms for mining, technology tools used for data mining
7 Knowledge Management - Need for KM, Types of Knowledge, 1 Session
Capturing , storing, reusing knowledge , Implementing a KM of 3 Hours
initiative application of KM in various industries
8 Enterprise Content Management role of content management 2 Sessions
ERP and other transaction related records, web content, and of 3 Hours
other unstructured content. Integrating Content management in
organizational workflows and ERP systems etc Examples of
content management tools and applications in various
businesses
9 Enterprise Portals Concept of an enterprise portal, benefits to 1 Session
an organization, Technologies available for building such of 3 Hours
portals.
10 Enterprise Application Integration- Challenges in integrating 1 Session
various enterprise applications of 3 Hours
evolution of platform neutral concepts such as XML to
achieve integration. other
modern technologies for application integration
of 3 Hours
Reference Text: -
Demos/Screen Shots of ERP Software such as SAP, CRM and SCM products
3.5.4 Networking and Communications Internal Assessment 15 Sessions of

3 Hours 100 Marks
1 Need for networking, historical perspective 1 Session

of 3 Hours
2 Various Classifications of Networks the basic principle of 2 Session
working and overview of technologies associated with each : of 3 Hours
Geographical spread LAN/MAN/WAN Topology Star, mesh
etc. Medium of communication used air, copper, fibre etc
Switching technologies Circuit and packet Protocols used IP
etc
3 Networking components hub, switch , routers etc 1 Session
of 3 Hours
4 Understanding Protocol Layers ISO OSI Framework 1 Sessions
of 3 Hours
5 Understanding the TCP/IP protocol 1 Session
of 3 Hours
6 Understanding Domain Addresses 1 Session
of 3 Hours
7 Other protocols required for a local area as well as wide area 1 Session
network - SLIP PPP , ICMP etc of 3 Hours
8 Communications technologies such as Mobile technologies 1 Session
(CDMA/ GPRS), other Wireless technologies (802.11a/b/g), WI of 3 Hours
Max etc technologies and protocols used in VSATS such as
DAMA, TDMA etc
9 Comparing the OSI model with the Internet protocol Stack 1 Session
of 3 Hours
10 Telecom Technologies and services offered in the market place 1 Session
of 3 Hours
11 Taking an integrated view of Networking in a large Corporate 2 Sessions
Understanding how multiple technologies and protocols are of 3 Hours
used to create a large scale business Network and telecom
infrastructure the student should be able to work out a broad
LAN /WAN/Telecom solution for a given organizational
context.
Understanding of the related economics is also included
in the recommended solution.
of 3 Hours
Reference Text
1. Data and computer education By William Sterling

2. Principle of Communication By Kennedy
3. Data Communication By Tanunbum
3.5.5 Data base Management Systems Internal Assessment 15 Sessions of 3

Hours 100 Marks
1 What is a Database, Need and Objectives of a database and a 2 Sessions

DBMS of 3 Hours
2 Historical perspective evolution of DBMS flat files, 1 Session
hierarchical , network and relational DBMS of 3 Hours
3 Understanding the Relational DBMS model entities, tuples etc 2 Sessions
of 3 Hours
4 Concept of Normalization 1st , 2nd and 3rd normal forms 2 Sessions
of 3 Hours
5 Use of E-R model or Object Relation model for Conceptual 2 Sessions
database Design of 3 Hours
6 Structured Query Language Writing SQL queries for typical 2 Sessions
business situations developing an understanding of complex of 3 Hours
query situations such as joins , inner and outer joins nested
queries and tree structured queries. Operations such as Union etc
7 Hands on sessions on any DBMS would be required for this 2 Sessions
module so as to develop an understanding of design issues as of 3 Hours
well as SQL
of 3 Hours
Reference Text
1. Database Management Systems by C J Date

2. Database Concepts by Korth and Silberscatzh
3. Database Concepts by David Lockman
4. Database Management System by James Martin
MMS Second Year Third Semester Information Technology
Electives
3.5.6 Managing Technology Businesses Internal Assessment 15 Sessions of

3 Hours 100 marks
1 Overview of the IT/ITES/Telecom and related businesses in 2 Sessions

India and the world segments of these industries , growth, of 3 Hours
forecasts, trends, key players, reasons for their success etc
2 Study of various business models including onsite/off shoring, 4 Sessions
e-commerce, e-business, m commerce and pure play e of 3 Hours
models.
3 Challenges for these businesses in the domestic and 5 Sessions
international markets such as Business Development, Pricing, of 3 Hours
Set up & Infrastructure Costs, Talent management ,
Licensing costs & Intellectual property rights, Mergers and
Acquisitions , Customer Contract Management and SLAs ,
managing Innovation , legal issues, Special Incentives and
schemes such as the Export Processing Zones etc
4 Case Studies of successful and unsuccessful technology 2 Sessions
companies of 3 Hours
of 3 Hours
Reference Text
A Guide to PMBok Project Management Institute

Various Cases on the subject Prof Pradeep Pendse
Managing IT Infrastructure TMI
3.5.7 IT Governance and Compliances Internal Assessment 15 Sessions of 3
Hours 100 Marks
1 9 Sessions
Need for IT Governance (COBIT Framework) of 3 Hours
Overview of various Standards and governance

framework
Introduction to the COBIT Framework as an umbrella
framework.
COBIT Domains, Key Process Areas and Process
Implementing COBIT in an organization
An Audit perspective of COBIT
2 Overview of other compliances : 4 Sessions

of 3 Hours
IT Act
Sarbanes Oxley and the Graham Bleach Act
BS-7799/ISO 27000
ITIL/ITSM
RBI and other Banking Regulations and Bassel II (for
Banks)
Data Protection Act

of 3 Hours
Reference Text
COBIT 3.0/4.0 IT Governance Institute

BS 7799 IT Security Standards
Appropriate Standards like Sarbanes Oxley
IT Act 2000
3.5.8 E- commerce Internal Assessment 15 Sessions of 3 Hours 100 Marks
1 E-Business evolution 1 Session

of 3 Hours
2 E-business infrastructure 2 Sessions
of 3 Hours
3 E-Business traditional business models- B2B, B2C 2 Sessions
of 3 Hours
4 E-business- Brick and click model 2 Sessions
of 3 Hours
5 E-governance 1 Session
of 3 Hours
6 Internet and Marketing 1 Session
of 3 Hours
7 Emerging Trends in Telecom- Wireless Broadband, VoIP, 2 Sessions
Convergence of 3 Hours
8 Emerging Trends in E-Business- Services trading, User 2 Sessions
generated content, Peer to peer, Social Networking of 3 Hours
of 3 Hours
Reference Text
1. Introduction to E-business- Ravi Kalakota

2. The World is Flat- Thomas Freidman
3. The Economist- www.economist.com
4. McKinsey Quarterly- www.mckinseyquarterly.com
5. CIO magazine- www.cio.com
6. Technology Forecast- Price Waterhouse Coopers
3.5.9 IT Quality Management Internal Assessment 9 Sessions of 3 Hours 50
Marks
1 Definition of Quality in general and specifically in the context 1 Session

of Software of 3 Hours
2 Understanding the importance of a formal process for software 1 Session
development of 3 Hours
3 Understanding the nature of defects in a software lifecycle 2 Sessions
of 3 Hours
4 Quality at different phases in the software life cycle 2 Sessions
of 3 Hours
5 Role of Metrics in Software understanding of various metrics 2 Sessions
used at different stages in a software lifecycle of 3 Hours
6 Process approach to quality overview of process standards 3 Sessions
such as the tick IT , CMM, PCMM standards the various of 3 Hours
levels in the certifications, the quality related documents
used the key process areas at each stage of a certification.
7 Role of Validation and Verification 2 Sessions
of 3 Hours
of 3 Hours
Reference Text :
Any basic text related to Quality Management

Standards in the area of ISO 9000
BPB publication Understanding CMM
Manuals /Implementation guidelines for CMM, CMMI, Six Sigma
3.5.10 Information Security and Audit Internal Assessment 9 Sessions of 3
Hours 50 Marks
1 Need for Information Security in an organization 1 Session

of 3 Hours
2 Identifying Information Assets in an organization 1 Session
of 3 Hours
3 Threats and risks to Information 1 Session
of 3 Hours
4 Broad Strategies for managing Information Security risks 1 Session
of 3 Hours
5 Discussion on technical controls in the area of : 4 Sessions
Operating system of 3 Hours
Data base
Software Development process
Network controls
Access control
Physical Controls
Controls for remote access
Internet related controls including spam, phishing,
viruses, malware etc
Controls for Wireless set ups
Controls in the context of Mobile and portable devices
Hardware related controls
6 Considerations for deciding appropriate choice of controls 1 Session
of 3 Hours
7 Basic Principles of Audit in the context of Information Security 2 Sessions
of 3 Hours
8 A process view of Information security overview of the BS- 2 Sessions
7799/ISO27000 standard. of 3 Hours
of 3 Hours
Reference Text
IT Security Governance by IT Governance Institute (ITGI)

BS:7799/ISO/IEC:17799
Business Application (System & Web) Process Flow and Security
Database Security
Network and Communication Security
Business Continuity Management
3.5.11 Software Architecture Internal Assessment 9 Sessions of 3 Hours 50
Marks
1 What is architecture ? 1 Session

of 3 Hours
2 Why Software Architecture ? goals and purpose of 1 Session
architecture of 3 Hours
3 Types of Architectural views of software Project Managers 2 Sessions
view, The Engineering view, the Use case view etc 4+1 view of of 3 Hours
architecture
4 Layers of architecture organizational Architecture, 2 Sessions
Information Architecture, IT Architecture, Application of 3 Hours
Architecture etc
5 What is a Pattern ? Application to software design , benefits of 1 Session
using design patterns of 3 Hours
6 Explanation of key Design patterns GRASP Patterns etc 2 Sessions
of 3 Hours
7 Explanation of key Architectural patterns 2 Sessions
of 3 Hours
8 Overview of Enterprise Architectural Framework The 2 Sessions
Zachmanns Framework of 3 Hours
of 3 Hours
Reference Text
Art of Software Architecture Albin Stepehn.

Scheme of Assessments for Subjects of 50 Marks
The Semester end Examination will be conducted for 30 Marks.

Internal Assessments will be conducted for 20 Marks.
The allocation of 20 marks shall be on the following basis: -
a) Periodical class tests held in the given semester (10 Marks)
b) Presentations throughout the semester (05 Marks)
c) Attendance and Active participation in routine class instructional deliveries (03

Marks)
d) Overall Conduct as a responsible student, mannerism and articulation and exhibition

of leadership qualities in organizing related academic activities. (02 Marks)
Note: A Student has to separately secure minimum 50% marks (i.e 10 out of 20) in the
internal assessments and secure minimum 50% marks (i.e 15 out of 30) in the
Semester End Examination in every subject to be declared as Pass.
Question Paper Pattern for Semester End Examination (30 Marks)
There will be Five Questions in all.
Q1 would be compulsory and would carry 10 Marks
In addition to Q1, there would be four questions. Each question would carry 10 Marks. Each
of these four Questions will have three sub questions and each sub question would carry
05 Marks
Students have to attempt any two out of the remaining four Questions and within each
question; students have to attempt any two out of three sub questions.
Q1 10 Marks (Compulsory)
Attempt Any Two from the Remaining Four Questions
Q2 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Any two from (a) or (b) or (c) ----------- (5x2) = 10 Marks
Q3 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q4 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q5 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)

c) Periodical class tests held in the given semester (20 Marks)
d) Presentations throughout the semester (10 Marks)

Marks)

In addition to Q1, there would be six questions. Each question would carry 10 Marks. Each of
these Six Questions will have three sub questions and each sub question would carry 05
Marks
Students have to attempt any four out of the remaining six Questions and within each
Attempt Any Four out of the Remaining Six Questions
Q2 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q3 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q4 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q5 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q6 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q7 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
MMS Second Year: Semester IV (All Specialisations)

Marks Points of
Sessions
of 90
Minutes
4.1 Management Control Systems (University Assessment) 100 2 30

4.2 Business Ethics and Corporate Governance 100 2 30
4.3 Entrepreneurship Management 100 2 30
4.4 Services Management 100 2 30
4.5 Environment Management 100 2 30
Electives (All Specialisations)

Students need to choose one elective for 100 Marks
4.6 Productivity Techniques 100 2 30

OR
Total Quality Management 100 2 30
OR
Project Management 100 2 30
4.7 Specialisation Project 100 6 ----
of of Theory Marks
Sessions Papers
per week
Core Papers (All
Specialisations)
4.1 Management Control 2 3 60 UA 40 IA 100

Systems (University
Assessment)
4.2 Business Ethics and 2 3 60 IA 40 IA 100
Corporate Governance
4.3 Entrepreneurship 2 3 60 IA 40 IA 100
Management
4.4 Services Management 2 3 60 IA 40 IA 100
4.5 Environment Management 2 3 60 IA 40 IA 100
Electives (All Specialisations)

Students need to choose one
elective for 100 Marks
4.6 Productivity Techniques 2 3 60 IA 40 IA 100

OR
Total Quality Management 2 3 60 IA 40 IA 100
OR
Project Management 2 3 60 IA 40 IA 100
4.7 Specialisation Project ---- ----- ---- ---- 100 IA

MMS Second Year - Fourth Semester Core Papers (All Specialisations)
4.1 Management Control System University Assessment 100 Marks (15

Sessions of 3 Hours Each)
1 Financial goal setting 3 Sessions

- Analysis of Incremental ROI of 3 Hours
- Sensitivity Analysis -
Developing financial goals along organizational hierarchy
- Concept and technique of Responsibility Budgeting
- Analytical framework for Developing Responsibility Budgets
- Integrating Responsibility Budgets Integrating Responsibility
Budgeting with MBO System.
2 Organizational growth : 2 Sessions
-Responsibility centers and profit centers of 3 Hours
-Identification and creation of profit centers, profit centers as a
control system
- Decentralization and profit centers.
3 Mechanics of determining profit objectives of profit centers 3 Sessions
- problems and perspectives of transfer pricing of 3 Hours
- Linear - programming technique for determining divisional
goals in a multidivisional company
- Problems of growth and corporate control.
4 Control in special sectors : 3 Sessions
Scrap Control of 3 Hours
- Control of R & D Project Control
- Administrative Cost Control
- Audit - Efficiency Audit - Internal Audit
-Government Cost Audit
- Management Audit.
Financial Reporting to Management
Under conditions of price level change.
Objective and methodology.
5 Measurement of Assets Employed 2 Sessions
of 3 Hours
- Application of MCS in Public Sector, Service
Organization & Proprietary Organizations.
of 3 Hours
Reference Text
Anthony & Govindrajan - Management Control Systems (TATA McGraw Hill)

Maciarirllo & Kirby Management Control Systems (Prentice Hall India)
Management Control Sysytems N. Ghosh (Prentice Hall India)
4.2 Business Ethics and Corporate Governance Internal Assessment 100
Marks (15 Sessions of 3 Hours Each)
1 Evaluation of through ethics and business 3 Sessions

of 3 Hours
Culture and ethics
Overview of ethics value system, Attitude, Belief, A life
patterns
Social Economics values and responsibility
trusteeship management
Gandhi an Philosophy of wealth management Ethics and
Indian management.
Basic framework of Normative ethics

Ethics and decision
Making, Social responsibility of business
Ethical aspects of corporate policy, morality and rationally in
Organization
Moral Relationship between Individual and Organizations.
2 Relationship between ethics and Corporation Excellence 2 Sessions
Approaches for Developing of 3 Hours
Various Orientation towards Ethical business Behavior
3 Corporate Governance 3 Sessions
Including suggestions of the Adrian Cadbury report of 3 Hours
The Kumarmangalam report and their ethical ramifications.
4 Ethics in International scenario 3 Sessions
of 3 Hours
focusing on the unique nature of ethical dilemmas in a cross
cultural setup
Guidelines for resolving and examples of corporate

transgressions as well as corporate courage and ingenuity.
5 Moral Evolution of the firm dealing with the stages of Ethical 2 Sessions
growth and Organizations of 3 Hours
and categorization of Indian trains national corporate at
various stages of growth.
of 3 Hours
Reference Text
1.Ethics of Management by Hosmer

2. Ethics of Management by Chakraborty
3. Ethics by Chandra Sekhar
4. What is Ethical in Ethics by John Henderson
4.3. Entrepreneurship Management Internal Assessment 100 Marks (15
Sessions of 3 Hours Each)
1 (A) Entrepreneurial Perspective: 4 Sessions

of 3 Hours
Concept of Entrepreneur, Entrepreneurship and Enterprise ;
Advantages of being an Entrepreneur
1) Nature and Development of Entrepreneurship; Gender issues
in Entrepreneurship.
2) The dynamic role of Small Business / Industry in Economic
Development
3) Personality of an Entrepreneur / Entrepreneur
4) Innovation and Entrepreneurship
2 (B) The Entrepreneurial Environment: 5 Sessions

of 3 Hours
1) Policy Perspectives in India to promote Entrepreneurship
2) Analysis of Business Opportunities in different sectors of
economy at National and Global levels.
3) Quick - start Routes to establish an Enterprises (Franchising,

Ancilliarising & Acquisitioning )
4) Support Organizations for an Entrepreneur and their Role

5) Legal framework for starting a Business / Industry in India.
3 (C) The Enterprise Launching : 4 Sessions

of 3 Hours
Product / Project Identification
Developing a Project Report / Business Plan
Business Financing including venture Capital Finance
Managing early growth of a Business, Incubation Program.
New Venture expansion - strategies and issues.
of 3 Hours
Reference Text
1. Beyond Entrepreneurship - By James C. Collins, William C. Lazier

2. Entrepreneurship Management - By P. N. Singh, By J. C. Saboo
3. Dynamics of Entrepreneurial - By Vasant Desai
4. Entrepreneurship Development in India - By Bishwanath Ghosh
5. Literature Published by Support Institutions, viz
i) SIICOM, ii)SIDBI, iii)MSSIDC iv)NSIC
4.4 Services Management Internal Assessment 100 marks (15 Sessions of
3 Hours Each)
1 Introduction Nature of services 1 Session

of 3 Hours
2 Market positioning 1 Session
of 3 Hours
3 Service delivery system 1 Session
of 3 Hours
4 New service development 1 Session
of 3 Hours
5 Services marketing mix decisions 2 Session
of 3 Hours
6 Managing demand, capacity and service assets 1 Session
of 3 Hours
7 Service processes managing service encounter 1 Session
of 3 Hours
8 Customer satisfaction and service quality 1 Session
of 3 Hours
9 Customer complaints and service recovery 1 Session
of 3 Hours
10 Managing service profit chain 1 Session
of 3 Hours
11 Managing customer relationships 1 Session
of 3 Hours
12 Managing people in service organisations 1 Session
of 3 Hours
of 3 Hours
Reference Text
1. Zeithaml, V, M.J. Bitner, and D. Gremler (2006), Services Marketing , 4th Ed.
McGraw Hill
2. Lovelock, C., P. Patterson, and R. Walker (2004), Services Marketing: An Asia-Pacific

and Australian Perspective, 3rd Ed. Pearson Education Australia
4.5 Environment Management Internal Assessment 100 Marks (15 Sessions
of 3 Hours Each)
1 Significance of environment management 2 Sessions

- Broad outline of National Environment of 3 Hours
-Policy Definition of Environment with particular reference to
management.
2 Environmental issues relevant to India. 2 Sessions
of 3 Hours
3 Present status of Environment Management 2 Sessions
of 3 Hours
4 Major Issues Scope of Environment Management 2 Sessions
Role and Functions of the government as a planning, of 3 Hours
organizing, directing, implementing and controlling agency.
Managerial aspects involved in Environment management.
5 Environment Quality Management - Overview of the role and 2 Sessions
responsibility of the industries. of 3 Hours
6 Total Quality Environmental Management, ISO 14000 EMS 1 Session
certification. of 3 Hours
7 Major Legislation like air (P & C.P.) Act, Water ( (P & C.P.) 2 Sessions
Act. Environment Protection. Act 1986. Wild life Protection of 3 Hours
Act etc.
of 3 Hours
Reference Text
Krishnamoorthy: Environmental Management (Prentice-Hall India)

Vijay S Chitris: Changing face of the planet and Environmental Law (Snow White)
Tietenberg: Environmental & Natural Resources Economics (Pearson)
G.N. Pandey: Environment Management (Vikas)
Y.K.Saxena & N.K.Oberoi: Environment Emplaned (Excel)
N.K.Oberoi: Encironmental Management (Excel Books)
MMS Second Year Fourth Semester Electives
(All Specialisations)
4.6 Productivity Techniques Internal Assessment 100 Marks (15 Sessions of

3 Hours Each)
1 Concept of Productivity 1 Session

- Application in manufacturing and service industries of 3 Hours
- Application in different functional areas.
2 -Measurement of Productivity - partial, Multi factor and Total 1 Session
Factor Models of 3 Hours
-Sumath's Total Productivity Model.
3 -Approach to Productivity Improvement - Classic ILO 1 Session
approach, Imai's KAIZEN approach elimination of 3 M's of 3 Hours
(Muda, Mura, Muri).
4 Value Analysis and Value engineering 1 Session
- Functional Analysis - Brain Storming of 3 Hours
-Evaluation and Implementation Phases
-Practical application for product and process development and
cost reduction.
5 Learning Curves - the concept of learning curve, its 1 Session
applicability of 3 Hours
-Barriers to its application, quantitative estimation and
implication of the learning curve, practical applications in
industry.
6 Job Evaluation 1 Session
- Objectives and need for job evaluation, techniques - point of 3 Hours
rating and job classification, Relation between job evaluation,
wage structure and Modern approach through multi skilling.
7 Wage Incentives - Financial Motivation techniques, piece rate 1 Session

and time saved based systems, Profit Sharing Systems, Scanlon of 3 Hours
Plan.
8 Work Measurement - objectives, methods - time study, work 2 Sessions
sampling, Predetermined motion time systems - applicability of 3 Hours
and limitations.
Process observations, determination and improvement of value
adding ratio through reduction of Muda (waste).
9 Diagnostic Techniques - Kepner - Tregre Problem Analysis, 1 Session

Decision Analysis and Potential Analysis, Practical applications of 3 Hours
with case studies.
Shirose's phenomena Mechanism Analysis & Concept of Mura
(inconsistencies and it elimination).
10 Quality Circles - Relationship with total quality Management 1 Session
objectives, seven tools of 3 Hours
-Pareto Analysis, Scatter diagrams
- Use in solving chronic problems.
Organizing for Quality Circles, Structure, and method of
implementation of Quality Circles.
11 Creativity Based Techniques - Brain Storming, Whole Brain 1 Session

Thinking Nominal Group Techniques. of 3 Hours
Use in Creative problem solving with practical applications.
12 Ergonomics - Concepts, design of workplace to suit the human 1 Session
being, use of anthropometric data, principles of motion of 3 Hours
economy, effect of environment of productivity
-Hawthorne experiment, Design of work station, use in
conjunction with process observation, concept of Muri (non
value adding strain) and its elimination.
of 3 Hours
Reference Text
1. Productivity Techniques P.S.Shrike

2. Introduction to work study A Hand book --- ILO
3. Quality Circle in Action Mike Robson
4. Productivity Journals Handouts
4.6 Total Quality Management Internal Assessment 100 Marks (15 Sessions
of 3 Hours Each)
1 Introduction and evolution of quality movement 1 Session

of 3 Hours
2 Contributions of Shewhart, Deming, Juran, Feigenbaum, 1 Session
Crosby of 3 Hours
3 Contributions of Japanese pioneers Ishikawa, Taguchi, Taichi 1 Session
Ohno, Shigeo Shingo of 3 Hours
4 Statistical quality control basics 1 Session
of 3 Hours
5 Basics of sampling & reliability 1 Session
of 3 Hours
6 Quality tools and techniques 1 Session
of 3 Hours
7 Quality Improvement and Total Employee Involvement 1 Session
of 3 Hours
8 JIT manufacturing and Lean manufacturing through waste 1 Session
elimination of 3 Hours
9 Six Sigma tools, quality circles 1 Session
of 3 Hours
10 Statistical Process control, process capability studies 1 Session
of 3 Hours
11 Cost of quality Juran / crossby 1 Session
of 3 Hours
12 CMM / PCMM 1 Session
of 3 Hours
13 Quality Management in services the SERVQUAL Model 1 Session
of 3 Hours
of 3 Hours
Reference Text
1. TQM in this Service By R.P.Murthy, R.R.Lakhe

2. Total Quality By Institute of Directors
3. 100 TQM Tools By Mike Asher, Gopal Kanji
4. Beyond TQM By R.L.Flood
4.6 Project Management Internal Assessment 100 Marks (15 Sessions of 3
Hours Each)
1 Introduction: Concept of Project Management. Scope & 2 Sessions

Coverage. of 3 Hours
Project Function in an Organization Layout of Project
Department. Role of Consultants in Project Management.
2 Project Identification : Selection of product identification of 2 Sessions
market preparation of feasibility of 3 Hours
study/report Project formulation -Evaluation of risks
preparation of Project report.
3 Selection of location & site of the project Factors affecting 2 Sessions
location policies of Central State of 3 Hours
Government towards location Legal aspects of project
management.
4 Financial Analysis : Profitability Analysis Social cost 2 Sessions
Benefit Analysis preparation of Budget of 3 Hours
and Cash Flows.
Materials Management in Project Planning Procurement

storage disposal.
5 Financing of the Project :- Source of Finance 2 Sessions
Cost implications thereof Financial Institutions of 3 Hours
Guidelines for funding projects, Risk Analysis Sensitivity
Analysis.
6 Quantitative Aspects of projects :- PERT/CPM Network 2 Sessions
Analysis for monitoring of the project of 3 Hours
Other quantitative techniques for monitoring and Control of
project
7 Computer Applications: - Selection of software packages for 1 Session
application to Project management. of 3 Hours
of 3 Hours
Reference Text
1. PMP - Project Management Professional - Study Guide - By Kimi Heldman

2. Project Management - By S. Choudhary
3. Text Book of Project Management - By P Gopalakrishnan, V. E. Ramamoorthy
4. Project Management - By Prasanna Chandra
5. Project Appraisal - By P. K. Mattoo
6. Project Management - By Vasant Desai
4.7 Specialisation Project Internal Assessment 100 Marks
(Assessment to be made as given in the NOTES below)
Specialisation project is a year long project spread across IIIrd and IVth Semesters. The
project shall begin in IIIrd semester (August) and conclude in IVth Semester (March).
(a) The Project work in the area of specialization will carry 100 marks, to be allocated as
under:
Situation Analysis & Problem Definition 10 Marks
Literature Review (Secondary Data) 10 Marks
Methodology of Study 20 Marks
Data Analysis 20 Marks
Conclusions & Recommendations 15 Marks
Guides assessment of project progress of student. 10 Marks
Viva 15 Marks
_______
Total 100 Marks
(b) Student must identify the topic for the project work by end of August Semester III
(c) Guides will be assigned by Mid September of Semester III
(d) Guide will have continuous monitoring of the progress made by the student in project.
(e) Last date for the submission of the project reports is 15th March of Semester IV.
(f) The Specialisation project being a year long project has been given more weightage and
therefore has been assigned 6 credit points.

e) Periodical class tests held in the given semester (10 Marks)
f) Presentations throughout the semester (05 Marks)

Marks)

In addition to Q1, there would be four questions. Each question would carry 10 Marks. Each
of these four Questions will have three sub questions and each sub question would carry
05 Marks
Students have to attempt any two out of the remaining four Questions and within each
Attempt Any Two from the Remaining Four Questions
Q2 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q3 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q4 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q5 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)

g) Periodical class tests held in the given semester (20 Marks)
h) Presentations throughout the semester (10 Marks)

Marks)

In addition to Q1, there would be six questions. Each question would carry 10 Marks. Each of
these Six Questions will have three sub questions and each sub question would carry 05
Marks
Students have to attempt any four out of the remaining six Questions and within each
Attempt Any Four out of the Remaining Six Questions
Q2 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q3 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q4 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q5 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q6 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)
Q7 (a) --------------- (5 Marks)

(b) --------------- (5 Marks)
(c) --------------- (5 Marks)

MMS Sem III & IV

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University of Mumbai

Revised Syllabus & Pattern of Question Paper

Semester III and IV

Under Credit based Grading & Semester System

With effect from Academic Year 2013 14

MMS Second Year: Semester III (Marketing)

Subject/Paper Maximu Credit Number of

Core Papers (All Specialisations)

3.0.1 International Business (University Assessment) 100 2 30

Core Papers (Marketing Specialisation)

3.1.1 Marketing Strategy (University Assessment) 100 2 30

Electives (Marketing Specialisation)

3.1.6 International Marketing 100 2 30

Subject/Paper Maximum Credit Number

Core Papers (All Specialisations)

3.0.1 International Business (University Assessment) 100 2 30

Core Papers (Finance Specialisation)

3.2.1 Advanced Financial Management (University 100 2 30

Electives (Finance Specialisation)

3.2.6 Portfolio Management & Security Analysis 100 2 30

Subject/Paper Maximum Credit Number

Core Papers (All Specialisations)

3.0.1 International Business (University Assessment) 100 2 30

Core Papers (Human Resources Specialisation)

3.3.1 Organisational Theories & Structure Designs 100 2 30

Electives (Human Resources Specialisation)

3.3.6 Labour Legislation 100 2 30

Subject/Paper Maximum Credit Number

Core Papers (All Specialisations)

3.0.1 International Business (University Assessment) 100 2 30

Core Papers (Operations Specialisation)

3.4.1 Operations Planning & Control (University 100 2 30

Electives (Operations Specialisation)

3.4.6 Quantitative Methods in Operations 100 2 30

Subject/Paper Maximum Credit Number

Core Papers (All Specialisations)

3.0.1 International Business (University Assessment) 100 2 30

Core Papers (Information Technology Specialisation)

3.5.1 Software Engineering (University Assessment) 100 2 30

Electives (Information Technology Specialisation)

3.5.6 Managing Technology Business 100 2 30

3.0.1 International Business 2 3 60 UA 40 IA 100

Core Papers (Marketing

3.1.1 Marketing Strategy 2 3 60 UA 40 IA 100

3.1.6 International Marketing 2 3 60 IA 40 IA 100

UA: - University Assessment; IA: - Internal Assessment

3.0.1 International Business 2 3 60 UA 40 IA 100

Core Papers (Finance

3.2.1 Advanced Financial 2 3 60 UA 40 IA 100

3.2.6 Portfolio Management & 2 3 60 IA 40 IA 100

UA: - University Assessment; IA: - Internal Assessment

3.0.1 International Business 2 3 60 UA 40 IA 100

Core Papers (Human

3.3.1 Organisational Theories 2 3 60 UA 40 IA 100

Electives (Human Resources

3.3.6 Labour Legislation 2 3 60 IA 40 IA 100

UA: - University Assessment; IA: - Internal Assessment

3.0.1 International Business 2 3 60 UA 40 IA 100

Core Papers (Operations