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    The document outlines the course structure for the M.A. Program in the Graduate Institute of Management at National Taiwan Normal University. It specifies that students must complete a minimum of 45 total credits, including 9 required credits and 36 elective credits. The required courses are Financial Management, Marketing Management, and Econometric Analysis. Fifteen elective course options are also listed, covering topics such as brand management, integrated marketing communications, and international marketing management.

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    The document outlines the course structure for the M.A. Program in the Graduate Institute of Management at National Taiwan Normal University. It specifies that students must complete a minimum of 45 total credits, including 9 required credits and 36 elective credits. The required courses are Financial Management, Marketing Management, and Econometric Analysis. Fifteen elective course options are also listed, covering topics such as brand management, integrated marketing communications, and international marketing management.

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    The document outlines the course structure for the M.A. Program in the Graduate Institute of Management at National Taiwan Normal University. It specifies that students must complete a minimum of 45 total credits, including 9 required credits and 36 elective credits. The required courses are Financial Management, Marketing Management, and Econometric Analysis. Fifteen elective course options are also listed, covering topics such as brand management, integrated marketing communications, and international marketing management.

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    Download as PDF, TXT or read online from Scribd
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    14 views1 page

    Courses Truc T Report CTRL

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    miulon.143kt
    The document outlines the course structure for the M.A. Program in the Graduate Institute of Management at National Taiwan Normal University. It specifies that students must complete a minimum of 45 total credits, including 9 required credits and 36 elective credits. The required courses are Financial Management, Marketing Management, and Econometric Analysis. Fifteen elective course options are also listed, covering topics such as brand management, integrated marketing communications, and international marketing management.

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    110學年度第1次課程委員會第1次臨時會課程委員會通過發佈

    Course Structure for M.A. Program


    GPE, Graduate Institute of Management
    National Taiwan Normal University
    Minimum Total Credits for
    Adaptive to Class of Required Credit(s) Elective Credit(s) Free Elective Credit(s) Graduation
    110 9.0 36.0 0.0 45.0
    Note: The first alphabet ”E” on the course name refers to the course in English as a medium of instruction

    I. Required Courses: 0.0 credit is required


    II. Elective Courses: 0.0 credit is required
    III. Courses Offered to Students in Different Divisions
    Required Course, 9.0 credits are required
    Credit Unit
    Course Code Course Name Credit(s) Lab/Practice Note
    Lecture Hour Hour

    MBM0001 1 E Financial Management 3.0 3.0 0.0


    MBM0002 2 E Marketing Management 3.0 3.0 0.0
    MBM0061 3 E Econometric Analysis 3.0 3.0 0.0

    Elective Course: 36.0 credits are required


    Credit Unit
    Course Code Course Name Credit(s) Lab/Practice Note
    Lecture Hour Hour

    MBM0038 1 E Brand Management 3.0 3.0 0.0


    MBM0040 2 E Integrated Marketing Communications 3.0 3.0 0.0
    MBM0017 3 E Service Marketing 3.0 3.0 0.0
    MBM0036 4 E Special Topics on Service Marketing 3.0 3.0 0.0
    MBM0085 5 E Special Topics on Consumer Behavior 3.0 3.0 0.0
    MBM0090 6 E Product Innovation and Marketing Management 3.0 3.0 0.0
    MBM0079 7 E The Applications of Econometrics 3.0 3.0 0.0
    MBM0080 8 E Information Management 3.0 3.0 0.0
    IAM0094 9 E Data Mining 3.0 3.0 0.0
    IAM0068 10 E Service Strategy and Management 3.0 3.0 0.0
    IAM0082 11 E International Marketing Management 3.0 3.0 0.0
    IAM0100 12 E Business English Writing & Communication 3.0 3.0 0.0
    13 E The Art of Marketing: Sun Tzu's Modern Managerial
    O5M0003 3.0 3.0 0.0
    Implication
    O5M0006 14 E Practice Topic of Asia Management 3.0 3.0 0.0
    15 E Negotiating World Class Mergers and Acquisitions
    O5M0008 3.0 3.0 0.0
    Deals

    IV. Free Elective Credits: 0.0 credit is required

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