Bba /mba

BACHELOR OF BUSINESS ADMINISTRATION (Hons.
)
Duration: 36 Months (3 Years) Eligibility: 12th Pass
COURSE STRUCTURE OF BBA (Hons.) SEMESTER I
External Credit Allotted
Course Details Internal Assessment
Assessment Distribution Credits
Major Minor Sessional
Total Subject wise
Course Code Course Type Course Title Max Min Max Min Max Min L T P
Marks Distribution
Marks Marks Marks Marks Marks Marks
Theory Group
Entrepreneurship
3MBBAH101 Core Course Development 100 50 17 20 7 30 12 4 - - 4
Business
3MBBAH102 Core Course Communication 100 50 17 20 7 30 12 4 - - 4
Principles
3MBBAH103 Core Course 100 50 17 20 7 30 12 4 - - 4
of Management
3MBBAH104 Core Course Micro Economics 7

100 50 17 20 30 12 4 - - 4
3MBBAH105 Core Course Business Environment

100 50 17 20 7 30 12 4 - - 4
3MBBAH106 Core Course Business Maths 7

100 50 17 20 30 12 4 - - 4
Term End
Practical Group Sessional
Practical Exam
Grand Total 600 24
Minimum Passing Marks are equivalent

to Grade D L- Lectures T- Tutorials P- Practical
Major- Term End Theory / Practical Exam
Minor- Pre University Test
Sessional weightage – Attendance 50%, Three Class Tests/Assignments 50%
BACHELOR OF BUSINESS ADMINISTRATION (Hons.)
COURSE STRUCTURE OF BBA (Hons.) SEMESTER II
Total Subject wise
Marks Distribution
Theory Group
Ability Communicative English 2
3MBBAH201 50 25 08 10 04 15 06 1 - 1
Enhancement
3MBBAH202 Core Course Macro Economics 100 50 17 20 30 12 4 - - 4

7
3MBBAH203 Core Course Business Law 100 50 17 20 30 12 4 - - 4

7
Management
3MBBAH204 Core Course 100 50 17 20 30 12 4 - - 4
Accounting 7
Organisation
3MBBAH205 Core Course Behaviour 100 50 17 20 30 12 4 - - 4
7
Introduction to
3MBBAH206 Core Course 7
Accountancy 100 50 17 20 30 12 4 - - 4
Term End
Practical Exam
Skill Course Sessional

Skill Skill Enhancement
* 50 20
Enhancement Elective Course-I 50 - - - - 1 - 1 2
Grand Total 600 24
Minimum Passing Marks are equivalent to Grade D L- Lectures T- Tutorials P- Practical

Skill Elective I – Any other course being offered in this semester as per the list given at the end of course structure.
COURSE STRUCTURE OF BBA (Hons.) SEMESTER III
Total Subject wise
Marks Distribution
Theory Group
Ability Introduction to soft
3MBBAH301 50 25 8 10 4 15 6 2 - - 2
Enhancement skill & Team Building
4
3MBBAH302 Core Course Research Methodology 100 50 17 20 7 30 12 4 - -
4
3MBBAH303 Core Course Strategic Management 100 50 17 20 7 30 12 4 - -
3MBBAH304 Core Course Business Statistics

100 50 17 20 7 30 12 4 - - 4
4
3MBBAH305 Core Course International Business 100 50 17 20 7 30 12 4 - -
Cost and
3MBBAH306 Core Course Management 100 50 17 20 30 12 4 - - 4
7
Accounting
Term End
Practical Exam

* 50 20
Enhancement Elective Course-II 50 - - - - 1 - 1 2
Grand Total 600 24

Skill Elective II – Any other course being offered in this semester as per the list given at the end of course structure.
COURSE STRUCTURE OF BBA (Hons.) SEMESTER IV
Total Subject wise
Marks Distribution
Theory Group
Public Relation &
3MBBAH401 Core Course Corporate Image 100 50 17 20 7 30 12 4 - - 4
3MBBAH402 Core Course Case Study Analysis 100 50 17 20 7 30 12 4 - - 4

4
3MBBAH403 Core Course Financial Management 100 50 17 20 7 30 12 4 - -
3MBBAH404 Human Resource
Core Course Management 100 50 17 20 30 12 4 - - 4
7
3MBBAH405
Core Course Marketing Management 100 50 17 20 30 12 4 - - 4
7
3MBBAH406 Production and
Core Course 100 50 17 20 30 12 4 - - 4
Operations Management 7
Term End
Practical Exam
Grand Total 600 24


COURSE STRUCTURE OF BBA (Hons.) SEMESTER V
Total Subject wise
Marks Distribution
Theory Group
Ability Human Values &
3MBBAH501 50 25 8 10 4 15 6 2 - - 2
Enhancement Ethics
4
* Core Course Discipline Specific 100 50 17 20 7 30 12 4 - -
Group
* 4
Core Course Discipline Specific 100 50 17 20 7 30 12 4 - -
Group
*
Core Course Discipline Specific
100 50 17 20 7 30 12 4 - - 4
Group
* 4
Group
Term End
Practical Exam

* 50 20
Enhancement Elective Course-II 50 - - - - 1 - 1 2
Grand Total 500 20

Skill Elective II – Any other course being offered in this semester as per the list given at the end of course structure.

COURSE STRUCTURE OF BBA (Hons.) SEMESTER VI

Total Subject wise
Marks Distribution
Theory Group
4
* Core Course Discipline Specific 100 50 17 20 6 30 12 4 - -
Group
* 4
Group
* 4
Group
* 4
Group
Term End
Practical Exam
Project/
3MBBAH621 Dissertation/ Entrepreneurial Project 100 50 17 - - 50 20 - - 4 4
Internship Work & Viva Voce
Grand Total 500 20

Major- Term End Theory Exam/ Practical Exam
Compulsory Project/Dissertation with choice in any Disciplinary specific elective. Compulsory one paper presentation certificate in related discipline
V Semester
3MBBAH502 Consumer Behavior
3MBBAH503 Advertising and Sales Promotion

Marketing
3MBBAH504 Retail & Rural Marketing
Group
3MBBAH505 Product and Brand Management
3MBBAH506 Human Resource Planning and Development
3MBBAH507 Legal Framework governing Human Relation

HR Group 3MBBAH508 Performance Management
3MBBAH509 Organizational Change And Intervention Strategies
3MBBAH510 Working Capital Management

Finance
Group 3MBBAH511 Security Analysis and Portfolio Management
3MBBAH512 Behavioural Finance
3MBBAH513 Banking & Finance
3MBBAH514 Fundamentals of Agronomy
Agri 3MBBAH515 Agriculture and Rural Marketing

Business Seed Production Technology
Group 3MBBAH516
3MBBAH517 Problematic soils and Their Management
3MBBAH518 Enterprise Resource Planning

Information
Technology 3MBBAH519 System Analysis and Design
Group 3MBBAH520 Technology Assessment & Forecasting
3MBBAH521 Research & Development Management
VI Semester
3MBBAH601 Digital Marketing
3MBBAH602 Sales Management
Marketing 3MBBAH603 Service Marketing

Group
3MBBAH604 International Marketing
3MBBAH605 Management Training and Development
3MBBAH606 Management of Industrial Relations

HR Group 3MBBAH60 Compensation Management
7
3MBBAH60 International Human Resource Management
8
3MBBAH609 Auditing
3MBBAH610 Financial Markets and Financial Statement Analysis

Finance
Group 3MBBAH611 Tax Management & Planning
3MBBAH612 Risk Management
3MBBAH613 Rural Livelihood

Agri 3MBBAH614 Technology & Management of Livestock Products
Business
3MBBAH615 Fundamentals of Soil Science
Group
3MBBAH616 Farming System and Sustainable Agriculture
3MBBAH617 Software Project & Quality Management

Information Data Mining & Business Intelligence
3MBBAH618
Technology
Group 3MBBAH619 E-Business Management
3MBBAH620 Managing Technological Innovation
OBJECTIVES OF BBA (Hons.) PROGRAMME

 The course structure basically focuses on detailed study of business administration. It involves detailed study of
different aspects of the business and managing its operations. It equips the students with the latest business
knowledge to meet the requirements of the changing corporate firms.
 It helps students to develop decision making ability in real time business situations. It also focuses on developing
operational and analytical skills in students to tackle business problems in different sectors. The students are
required to choose a specialization of their interest in the last year of the program, which facilitates them to
develop their management skills in a particulars sector.
 The successful completion of the course leads the management graduates to get basic knowledge of various fields
such as general managerial principles, processes and concepts.
PROGRAMME OUTCOME
The students who earn the BBA (Hons.) degree will be able to:
 Work well in teams, including virtual settings.

 Inculcate a global mindset,
 Develop functional and general management skills,
 Understand the area of Finance, HR, Marketing and Production.
 Analyse socio-political-economic environment of business organizations,
 Develop ethical thinking.
 Recognize and solve business problems in an ethical manner.
 Evaluate different business problems using analytical and creative, and integrative abilities,
 Communicate effectively in different contexts,
 Communicate business information professionally
 Build and Demonstrate leadership, teamwork, and social skills,
BBA (Hons.) graduates should become HR Officer, Accounts Officer, Sales Executive and Shift In charge
depending upon the specialization they have chosen. They can work in Malls, corporate, industries and
investment banking areas.
SPECIFIC PROGRAMME OUTCOME OF BBA (Hons.)
After completing BBA (Hons.) students should be able to demonstrate functional knowledge and skills in accounting,
ethics, finance, strategy, leadership, economics, global business, information management systems, legal environment,
management, marketing, and quantitative research/statistics.
Graduates having specialization in Human Resource Management can handle administrative work in corporate, industries,
offices and educational institutions.
Graduates having specialization in Financial Management can handle work in financial Institution, banks, stock
exchanges, finance department of corporate, industries and educational institutions.
Graduates having specialization in Marketing Management can handle work in Insurance, FMCG, Dealers and Banks.
Graduates having specialization in production can handle work at industrial sector, AKVN, Nav- ratan industries and
production units
COURSE CODE: 3MBBAH101
ENTREPRENEURSHIP DEVELOPMENT

COURSE OBJECTIVE:
The purpose of the course is that the students acquire necessary knowledge and skills required for
organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and
understanding business situations in which entrepreneurs act and to master the knowledge necessary
to plan entrepreneurial activities. The objective of the course is, further on, that the students develop
the ability of analyzing various aspects of entrepreneurship – especially of taking over the risk, and
the specificities as well as the pattern of entrepreneurship development and, finally, to contribute to
their entrepreneurial and managerial potentials.
Syllabus :
UNIT- I Introduction, concepts of entrepreneur, entrepreneurship and entrepreneur, characteristics and

competencies of a successful entrepreneur, general functions of an entrepreneur, types of entrepreneurs,
role of entrepreneur in economic development, distinction between an entrepreneur and manager,
entrepreneur and intrepreneur.
UNIT- II Entrepreneurship development, emergence of entrepreneurship, economic and non-economic factors for
stimulating entrepreneurship development, obstacles to entrepreneurship development in India, growth of
entrepreneurship in India. Selecting the form of Organization: Meaning and characteristics of sole
Proprietorship, Partnership and cooperative committees, elements affecting selection of a form of an
organization.
UNIT- III Venture promotion and project formulation: concept of project, classification of projects and project
report; project identification and selection, constraints in project identification, techniques of project
identification, formulation of project report, its need and elements. Project appraisal- concept,
significance and method
UNIT- IV Women and entrepreneurship: concept of women entrepreneurship; reasons for growth of women
entrepreneurship; problems faced by them and remedial measures.
UNIT- V Financing of enterprise: sources of short term and long term finance to entrepreneurs, role of commercial
banks and financial institutions like IDBI, IFCI, ICICI, SIDBI, SIDCO and SFCs
Role of regulatory institutions - district industry centre, pollution control board, food and drug
administration, special study of electricity development and Municipal Corporation. Role of development
organizations, khadi & village Commission/ Board, State Finance Corporation, scheduled banks, MP
Women's Economics Development Corporation. Self-employment-oriented schemes, Prime Minister's
Employment schemes, Golden Jubilee Urban environment scheme, Rani Durgavati Self-Employment
scheme, Pt. Deendayal Self- employment scheme. Various grant schemes - Cost-of-Capital grant, interest
grant, exemption from entry tax, project report, reimbursement grant, etc. Special incentives for women
entrepreneurs, prospects 8s possibilities. Schemes of Tribal Finance Development Corporation, schemes
of Antyavasai Corporation, schemes of Backward Class and Minorities Finance Development
Corporation.
COURSE OUTCOME:
The students develop and can systematically apply an entrepreneurial way of thinking that will allow
them to identify and create business opportunities that may be commercialized successfully.
Text Book:
 Entrepreneurial Development by S.S. Khanka
 Essentials of Entrepreneurship and Small Business management (5/ed.): Thomas W. Zimmerer, and Norman M.
Scarborough. PHI
REFERENCE BOOKS:
 Entrepreneurship: Strategies and Resources, 3/E -: Marc Dollinger; Prentice Hall
 Bringing New Technology to Market- Kathleen R. Allen, Prentice Hall
 Entrepreneurship in Action, 2/E - Mary Coulter; Prentice Hall
Chairperson Dean Registrar

(Board of Studies) (Academic Council) (Seal)

BUSINESS COMMUNICATION
COURSE OBJECTIVE:
The objective of the subject is to provide the knowledge of Business Communication to the students so as
to enhance their overall communication skill for effective business communications
Syllabus:
UNIT- I Business communication: Importance and Nature, Models of Communication, effective communication;
importance of feedback in communication; barriers to effective communication; methods of overcoming
barriers; formal and informal networks of communication- importance of grapevine
UNIT- II The non-verbal mode of communication- verbal vs. non-verbal communication, importance of non-verbal
communication, elements of non-verbal communication, positive gestures, symbols and signs, physical
appearance & the art of self-presentation & conduct, Business letters
UNIT- III Essentials of good business letter, Layout of letters, types of letters.
UNIT- IV Speaking skills, interviews, GD, extempore
UNIT- V Presentation skills: preparing an outline, , using visual aids, sizing up the audience, delivery, body
language, handling the audience, Presenting seminars, mock presentation followed by discussion, Team
presentations: basics, coordination, strategies,
COURSE OUTCOME:
After learning this subject student will come to know about the insights of communication and acquired with right
communication skills for effective business communication
Text Books:
 Dr. Neha Mathur and V. K. Mathur : A Simple Approach to Communication Skills Including Personality
 Development & English
 Business Communication, Universal Pub. Agra – Dr. Ramesh Mangal
 Madhukar, R. K. (2010), Business Communication. Vikas Publishing House Pvt. Ltd, 2nd Edition, 2010
Reference Books:
 Sinha . K.K, Business communication, Taxmann’s , fourth Revised Edition 2018.
 Gupta N. Mahajan. P , Business Communication, Sahitya Bhavan Publication, Revised Edition ,2017


PRINCIPLES OF MANAGEMENT
COURSE OBJECTIVE:
A principle of management is an introductory course on management process from managers' perspective.

The course seeks to help students acquire the requisite knowledge, skills and abilities needed to
successfully manage the organization.
Syllabus:
UNIT- I CONCEPT AND NATURE OF MANAGEMENT

Meaning; Characteristics – management as a science or an art, management as a profession, universality
of management, management as a process; Management and Administration; Levels of Management,
Skills of a manager; Roles of a manager; Significance of management; Limitations of management,
Business environment and its interaction with management.
UNIT- II MANAGEMENT THEORY

Approaches to management – Classical, Neo-classical and modern; Contributors to management
thought – Taylor and Scientific theory, Fayol and Administrative theory, Mayo and Haw throne
Experiments.
UNIT- III PLANNING AND DECISION MAKING

Planning : Meaning; Process; Types; Principles; Significance; Limitations; Strategic Planning – meaning
and process; MBO – meaning, process and requirements for implementation; Planning premises –
meaning and types; Forecasting – meaning and techniques. (b) Decision Making – Meaning; Types of
decisions; Process; Significance; Limitations; Models – Rational economic model and Administrative
model;
UNIT- IV ORGANISATION DESIGN AND STRUCTURE

Organization – Meaning; Process; Principles; Organization structure – Determinants and forms: line,
functional, line and staff, project, matrix and committees; Formal and Informal Organization;
Departmentation – Meaning and Bases; Span of Control – Meaning and Factors influencing; Authority,
Responsibility and Accountability; Delegation – Meaning, Process; Principles; Centralization and
Decentralization – Meaning; Degree of decentralization; Difference between delegation and
decentralization.
UNIT- V CONTROLLING
Control – Meaning; Steps; Types; Techniques; Significance; Limitations.
.
COURSE OUTCOME:-
Students will be able to explain how organizations adapt to an uncertain environment and identify
techniques managers use to influence and control the internal environment. They will also be able to
identify and properly use vocabularies within the field of management to articulate one's own position on
a specific management issue and communicate effectively with varied audiences.
Text Books:
 Principle Of Management : R.N Gupta (S.Chand)

 Principle Of Management : T. Ramaswamy
Reference Books:
 1. Koontz, H, & Weihrich, H (2016). Essentials of Management: An International Perspective (8th ed.), Tata
McGraw Hills, New Delhi.
 2. Ghuman, K & Aswathapa, K, (2017). Management concepts and cases (10th ed.), Tata McGraw Hills, New
Delhi.


MICRO ECONOMICS
COURSE OBJECTIVE:
The objective of the course is to equip the students with the ability to analyze, interpret and apply the
basic concepts and theories of economics in managerial decision making. It will provide concepts and
tools of Micro Economics as applicable to decisions making in contemporary business environment
UNIT- I Introduction : Business Firm and its activities – Scarcity and choice – Choice and Opportunity Cost –
Cost-benefit approach to managerial decision – Price system as an economic mechanism – The Firm and
its goals.
UNIT- II Basics of Demand and Supply : Individual Demand and Market Demand – Determinants of Demand –
Supply and supply curve – Determinants of supply – Elasticity of Demand – Market Equilibrium –
changes in market equilibrium – Consumer’s surplus – Producer’s surplus – Efficiency of market
equilibrium – Price control – Price Support – Product tax and its incidence.
UNIT- III The Consumption Decision : The Budget constraint - Consumer Preferences and Indifference curves ––
Income change and consumption choice – Price change and consumption choice – Derivation of demand
curves – The consumer as a buyer and seller – Inter-temporal consumption choice.
UNIT- IV Price-output and Market Structure - Theory of Pricing, Various Forms of Market Structures,
Equilibrium of a Firm, Price Determination, Equilibrium between Demand and Supply, Pricing and
Output Decisions under Perfect Competition and Monopoly . Pricing Strategies - Multi Product Pricing,
Price Discrimination.
UNIT- V Production and Costs : Production as value added activity – Production Function – Production with one
variable input – Economic zone of production – Impact of capital accumulation and technological change
on productivity curves – Production with two variable factors – Production optimization – Returns to
scale – Relationship between production and costs in the short run – Short run cost curves – The Long run
costs – Scale economies and diseconomies – The learning curve – Economies of scope – Cost reduction
strategies.
COURSE OUTCOME:
Students will be able to apply the basic micro economics theories and concepts into practices such as
demand & supply, consumer preferences and indifference curves, market structure and pricing strategies,
Cost reduction strategies etc.
Text Books:
 Pradeep Kumar Mehta, Meena Singh: Introductory Micro Economics (2nd Edition), Taxmann’s
 Maddala and Miller: Microeconomics, TMH Publishing
Reference Books :
 Sloman, J and Sutcliffe : Economics for Business, Pearson Education
 2. Thomas and Maurice : Managerial Economics, TMH
 3. Damodaran : Managerial Economics, Oxford University Press

(Board of studies) (Academic Council) (Seal)
COURSE CODE : 3MBBAH105

BUSINESS ENVIRONMENT
COURSE OBJECTIVE:
The course aims at acquainting the students with emerging issues is business at the national and
international level in the light of the policies of liberalization and globalization
Syllabus:
UNIT- I Indian business Environment: Nature and importance, Micro and macro environment, Impact of business
environment on business decision, Environmental analysis- objective, process, benefits, limitations,
Environmental Scanning, Social Responsibility of Business.
UNIT- II Economic environment of Business: Significance and elements of economic environment; Economic
reforms initiated in India- Liberalization, privatization, and disinvestment- concepts and trends,
Government policies- Industrial Policy, Fiscal Policy, monetary policy, EXIM Policy, Recent economic
initiatives Niti Ayog
UNIT- III Socio Cultural environment and Financial System- Critical elements of socio cultural environment;
problems of uneven income distribution; Emerging rural sector in India, Foreign Trade and Balance of
Payment, Poverty in India, Unemployment in India, Inflation, Human Development, Rural Development,
Problems of Growth.
UNIT- IV Political and legal Environment in Business- Critical elements of Political environment ; Government and
business; Changing dimensions of legal environment in India; MRTP Act; FEMA and licensing Policy;
Consumer Protection Act, Patents Act 1970, Competition Act.
UNIT- V International and Technological Environment: Multinational Corporations; Transnational Corporations,

SEZ(Special Economic Zones) and their impact in international Business; International Economic
Institutions- GATT,WTO,UNCTAD, MOUs. World Bank, IMF and their Importance to India.
COURSE OUTCOME:
After learning this subject student will get the knowledge about all the environmental factors effecting
business process and develop so that they could able to take business decisions accordingly.
Text Books:
 1. K.Chidambram : Vikas Publication
 2. K. Ashwathappa : Himalaya Publication House
 3. V. Neelumegran : S.Chand
 4. Mittal, V. (2011), Business Environment. Excel Books, 2nd Edition.
 5. Cherumilam, F. (2010), Business Environment Text & Cases, Himalaya Publishing House.
Reference Books:
 Sundaram & Black : The International Business Environment Prentice Hall, New Delhi.
 Agrawal A. N. Indial Economy : Vikas Publishing House, Delhi
 Dutt R. and Sundaram K. P. M. Indian Economy, Himalaya Publishing House, New Delhi.

COURSE CODE : 3MBBAH106

BUSINESS MATHS
COURSE OBJECTIVE:
The purpose of business maths course is to increase the students’ math knowledge and skill as it applies
to many aspects of business and to help make them a more valuable player in the business arena.
Syllabus:
UNIT- I Ratio – Gaining, Sacrificing Ratio, Proportion, Percentage, Commission. Simple and Compound Interest,
Profit and Loss
UNIT- II Linear Programming- Introduction; Simultaneous Equations - Meaning, Characteristic Types and
calculations.
UNIT- III Elementary Matrices - meaning and Calculations, Types of Matrices.
UNIT- IV Logarithms and anti Logarithms - Principles and calculations, Introduction of Calculus, Methods of
Differentiation, Partial Derivative.
UNIT- V Permutation- Definition, General Principle, Permutation of things when they are (i) all different (ii) not all
different (iii) repeated (iv) in a ring; restricted permutation; Combination- definition, combination of
things all different; restricted combination; grouping; statement of binomial theorem.
COURSE OUTCOME:
On completion of this course, the students will be able to explain the concepts and use equations,
formulae, and mathematical expressions and relationships in a variety of contexts and apply the
knowledge in mathematics in solving business problems.
Text Books:
 Business Mathematics 1st Edition by Kashyap Trivedi , Pearson
 Business Mathematics by Rangaraj G, CENGAGE LEARNING
Reference Books:
 Business Mathematics by S.R Arora, Kavita Gupta.


COMMUNICATIVE ENGLISH
COURSE OBJECTIVE:
To enable the students to communicate effectively and appropriately in real life situation
Syllabus:
UNIT – I Parts of Speech
UNIT – II Resume Writing- Resume, Curriculum Vitae, Biodata, Job applications
UNIT – III Letter Writing : Formal Letters, Applications.
UNIT – IV Report Writing. Writing of business reports- nature, importance, types
UNIT – V Use of Synonyms, Antonyms, one word substitutions and Homonyms
COURSE OUTCOME:
At the completion of the course the students will be able to develop vocabulary and improve the accuracy
in grammar and writing skills.
Text Books:
 Dr. Neha Mathur and V. K. Mathur : A Simple Approach to Communication Skills Including
Personality Development & English
 English Grammar & Composition by Wren & Martin: S. Chand.
Reference Book:
 S.C. Sharma, Shiv N. Bhardwaj, ‘A Textbook of Grammar and Composition’, Jawahar Book Centre


MACRO ECONOMICS
COURSE OBJECTIVE:
This course deals with the principles of Macroeconomics. The coverage includes determination of and
linkages between major economic variables; level of output and prices, inflation, interest rates and
exchange rates.
Syllabus:
UNIT- I Introduction to macroeconomics, Measurement of macroeconomic variables: National Income Accounts,

Gross Domestic Product, National Income, Personal and Personal disposable income; Classical theory of
income and employment: Quantity Theory of Money – Cambridge version, Classical aggregate demand
curve, Classical theory of interest rate, effect of fiscal and monetary policy.
UNIT- II Keynesian theory of Income and employment : simple Keynesian model, components of aggregate
demand, equilibrium income, changes in equilibrium, multiplier ( investment, Government expenditure,
lump sum tax, foreign trade), effect of fiscal and monetary policy, crowding out, composition of output
and policy mix, policy mix in action; ISLM model : properties of ISLM curves, factors affecting the
position and slope of ISLM curves, determination of equilibrium income and interest rates, effect of
monetary and fiscal policy, relative effectiveness of monetary and fiscal policy.
UNIT- III Money: functions of money, quantity theory of money, determination of money supply and demand, H
theory of money multiplier, indicators and instruments of monetary control; Inflation: meaning, demand
and supply side factors, consequences of inflation, an inflationary policies, natural rate theory, monetary
policy-output and inflation, Phillips curve (short run and long run)
UNIT- IV Government Budget, Economic Growth
UNIT- V Open Economy: brief introduction to BoP account, market for foreign exchange and exchange rate,
monetary and fiscal policy in open economy, Mundell Fleming model (perfect capital mobility and
imperfect capital mobility under fixed and flexible exchange rate)
COURSE OUTCOME:
The course is designed to study the impact of monetary and fiscal policy on the aggregate behavior of
individuals.
Text Books:
 Froyen, R.P. (2011): Macroeconomics-theories and policies (8th ed.) . Pearson:
 Dornbusch and Fischer (2010). Macro economics (9thed.). Tata McGraw Hill
Reference Books:
 N Gregory Mankiw (2010). Macroeconomics (7thed.). Worth Publishers
 Olivier Blanchard, Macroeconomics (2009). (5thed.) Pearson


BUSINESS LAW
COURSE OBJECTIVE:
The objective of this subject is to develop an understanding about the various laws and legal framework
in the business world.
Syllabus:
UNIT- I Indian Contract Act - essential elements of contract, offer and acceptance, consideration,
capacities of parties, free consent legality of objects, contingent contract, discharge of contract.
Special Contract Act - Quasi - Contracts, indemnity and guarantee, beilwat and pledge, contract
of agency.
UNIT- II Sales of Goods Act - introduction, conditions and warranties, transfer ownership of property in goods,
performance of the conduct of sale, remedial measures.
UNIT- III Indian partnership Act - nature of partnership, formation of partnership, relation of partners to one
another, relation of partners to third parties, reconstitution of a firm, dissolution of a firm.
UNIT- IV Negotiable Instruments Act - negotiable instruments - parties, negotiation presentation, dishonor,
crossing and borrowing of cherubs, GATT, FERA, Export Import exam policy.
UNIT – V Information Technology Act, Cyber Laws in India, Digital Signature, Computer Crimes, Regulation of
certifying Authorities, Intellectual property right Act.
COURSE OUTCOME:
After studying this subject student will able to understand the various laws and entire legal framework in
which binds today’s business world so as to take decision legally .
Text Books:
 M.C Kuchhal ( Vikas Publication)

 S.N Maheswari ( Himalya Publication)
 Gulshan, S.S. & Kapoor, G.K. (2014), Business Law Including Company Law, New Age International Publishers,
16th Edition, 2014
 Tulsian P.C, Business Law,McGraw Hill, 3rd edtion
Reference Books:
 Mercantile Law - N.D. Kapur, Sultan Chand.
 Business Law - Tulsian TMH.
 Business Law - P.R. Chandha, Golgotia.

MANAGEMENT ACCOUNTING
COURSE OBJECTIVE:
Through the application of management accounting techniques; demonstrate mastery of costing systems,
cost management systems, budgeting systems and performance measurement systems demonstrate the
need for a balance between financial and non-financial information in decision making, control and
performance evaluation applications of management accounting
Syllabus:
UNIT- I Management Accounting – Meaning, need and characteristics of Management accounting. Functions of
Management accounting, Scope and Relation of Management Accounting with Financial Accounting,
Tools and Techniques of Management Accounting, Organization of Management Accounting.
UNIT- II Marginal Costing – Concept of Marginal Costing, Scope and Characteristic of Marginal Costing,
Assumptions and Limitations of Marginal Costing, Marginal Costing Vs Absorption costing,
Contribution, Marginal Cost equations, Profit Volume ratio Introduction of cost Volume Profit analysis,
methods of determination of Breakeven point, Margin of safety, Angle of Incidence, Assumptions &
Limitations of Breakeven point.
UNIT- III Standard Costing – Meaning and need of Standard Costing, Steps involved in Standard Costing, Standard
Cost Vs Estimated cost, Establishing a system of Standard Costing, Variance Analysis, Classification of
Variances, Introduction of direct material Variances and direct labor Variances. Meaning of Budget,
Characteristics of Budgeting, Objectives of budgetary control, Budgeting Vs Forecasting, Limitation of
Budgetary control.
UNIT- IV Ratio Analysis, Definition, Classification, Purposes & Utility of the Ratio Analysis, Limitations of the
Ratio Analysis, Short-term Solvency Ratios, Capital Structure Ratios, Profitability Ratios, Return on
Assets Ratio, Return on Capital Employed, Turnover Ratios.
UNIT- IV Fund Flow Statement, Meaning & Objectives of Fund Flow Statement, Analysis, Steps, Methods of Fund
Flow Statement, Methods of Preparing Fund from Operations, Advantages & Limitations of Fund Flow
Statement, Cash Flow Statement, Meaning & Utility of Cash Flow Statement, Steps in the Preparation of
Cash Flow Statement,
COURSE OUTCOME:
Upon successful completion of this course students will be able to
critically analyze and provide recommendations to improve the operations of organizations through the
application of management accounting techniques; demonstrate mastery of costing systems, cost
management systems, budgeting systems and performance measurement systems demonstrate the need
for a balance between financial and non-financial information in decision making, control and
performance evaluation applications of management accounting; evaluate the costs and benefits of
different conventional and contemporary costing systems; learn independently and to demonstrate high
level personal autonomy and accountability; learn within teams - to co-operate with team members, to
assume leadership and to manage differences and conflicts; and evaluate complex ideas and tolerate
ambiguity in managerial and organizational problem-solving
Text Books:
 Management Accounting: Text, Problems and Cases, M.Y. Khan P.K. Jain, McGraw Hill Education; Seventh
edition
 Management Accounting, R.S.N. Pillai, V. Bagavathi, S Chand
Reference Books:
 Shashi Gupta: Management Accounting

 S.P.Gupta: Management Accounting
Chairperson (Registrar) Dean

(Board of Studies) (Academic Council) Seal
ORGANISATIONAL BEHAVIOUR
COURSE OBJECTIVE:
At the completion of this paper students should be able to analyze the behavior of individuals and
groups in organizations In terms of the key factors that influence organizational behavior. Assess the
potential effects of organizational level Factors (such as structure, culture and change) on
organizational behavior. Critically evaluate the potential Effects of important developments in the
external environment (such as globalization and advances in technology) on organizational behavior, to
analyze organizational behavioral Issues in the context of organizational behavior theories, models and
concepts.
Syllabus:
UNIT- I Foundation for Organizational Behavior- Field of OB, Contributing Disciplines, Conceptual frame-work
in understanding OB, Individual and the organization, the individual as psychological entity and the
organization as a social system, Models of organizational behavior
UNIT- II Motivation – Concept, Theories of Motivation and applications
UNIT- III Leadership – Concept, Theories – Trait, Behavioral, Situational, Contingency, Styles, Managerial Grid,
Traits of an effective leader
UNIT- IV Group – Concepts, Types, Features, Norms &Behavior, Stages, Group Cohesiveness, Group dynamics,
structure, effectiveness, power, exercise and sources of power, power relations.
UNIT- V Organizational change and development approaches and methods, stress, nature, source, effects, Concept
– Individual and group stress – coping strategies, Organizational Change Need, change Process,
Resistance to Change, Change Agents, conflicts, approaches, extra mural, penitential learning
programmers, case study.s
COURSE OUTCOME:
After Completion Of The Course, The Students Will Be Able To Analyze Individual And
Group Behavior, And Understand The Implications Of Organizational Behavior On The Process Of
Management.
Text Books :
 Stephen P. Robbins “Organizational Behavior”Prentice Hall of India Private Ltd.
 Mirza S. Saiyadain “Organizational Behaviour” Tata Mc. Graw Hill.
 Margie Parikh and Rajen Gupta “Organizational Behaviour ”Tata Mc. Graw Hill Education Private
Limited , New Delhi.
 SujaNair “Organizational Behaviour” Himalaya Publishing House , Mumbai.
 Gupta, Sashi K (2015) Organizational Behaviour, kalyani publishers
Reference Books:
 Agrawal Gaurav (2013), Text Book of Management Process and Organisational Behaviour, Anmol Publications
Pvt. Ltd.
 Luthans, Fred,(2010), Organizational Behaviour,12th edition, MGH publisher.
 S.P. Robbinsons, T.A. Judge, Sanghai S.(2016), Organizational Behaviour, Pearson Education.

INTRODUCTION TO ACCOUNTANCY
COURSE OBJECTIVE:
A general overview of accounting principles relating to the preparation of financial and managerial
reports will be presented; the primary focus is to illuminate how accounting information is utilized by
a variety of stakeholders in planning, controlling and investing decisions. Topics included: accounting
information in its decision making context; record of accounting transactions; external financial
reports; financial statement analysis; cost behavior, determination of product costs, cost-volume-profit
analysis; performance management; and budgeting.
Syllabus:
UNIT- I Meaning of Accounting, accounting equation, generally accepted, accounting concepts, principles and
conventions, double entry system. Recording of transactions, preparation of trial balance. Bank,
reconciliation statement. Rectification of errors.
UNIT- II Preparation of final accounts (non-corporate entities). Capital and revenue items, manufacturing, trading
and profit and loss account,, balance sheet, adjustment entries, closing entries.
UNIT- III Accounting for depreciation. Inventory valuation. Inflation, accounting. Human resource accounting.
Problem. Cases.
UNIT- IV Accounting for non trading organizations, accounts of professionals. Single entry system, preparation of
accounts from incomplete, records.
UNIT- V Partnership Accounting: Features of Accounting of partnership firms; maintenance of capital accounts-
Fixed and fluctuating; Profit and loss appropriation Account (Basic Problems); Admission of a Partner
(excluding goodwill)
COURSE OUTCOME:
To provide an introductory knowledge of accounting to first-year students from a wide range of
disciplines. While a general overview of accounting principles relating to the preparation of
financial and managerial reports will be presented, how accounting information is utilized by a
variety of stakeholders in planning, controlling and investing decisions.
Text Books:
 Fundamental of Accounting by S.M. Shukla
 Fundamental of Accounting Sharma & Jain
 M.Y.Khan & P.K.Jain, Management Accounting, Tata McGraw Hill, 5th edition, 2009.
 R. Narayanaswamy, Financial Accounting – A managerial perspective, PHI Learning, NewDelhi, 4 thedition,
2011.
Reference Books:
 Jan Williams, Financial and Managerial Accounting – The basis for business Decisions, ,Tata McGraw Hill Publishers,
15th edition, 2011.
 Horngren, Surdem, Stratton, Burgstahler, Schatzberg, Introduction to Management Accounting, PHI Learning, 16th
edition, 2013.

COURSE CODE: 3SMGT 201
BRIEFING AND PRESENTATION SKILLS

COURSE OBJECTIVE:
To make the students understand the basics of Briefing, along with the Presentation skills.
Syllabus:
UNIT- I Introduction to Briefings and Presentations

 Expectations of Effective Briefings and Presentations
 Evaluating Briefings and Presentations
UNIT- II Preparing for Briefings and Presentations

 Planning for Presentations
 Preparing for Different Presentation Types
UNIT- III Delivery Skills and Challenges

 Addressing Fears and Managing Expectations
 Establishing a Speaking Presence
UNIT- IV Making Presentations Memorable

 Incorporating Visual Aids
 Involving the Audience
 Presenting Memorable Stories
UNIT- V Capstone: Delivering Effective Presentations

 Presenting to Your Peers
COURSE OUTCOME:
After the completion of this course the learner will be able to Groom up the negotiations skills.
Text Books:
 Emma Ledden, 2013, The Presentation Book, First edition, Pearson Business
Reference Books:
 Mike Acker, 2019, Speak With No Fear, Advance, Coaching & Consulting
Chairperson Dean (Registrar)

(Board of studies) (Academic Council) Seal
INTRODUCTION TO SOFT SKILL & TEAM BUILDING

COURSE OBJECTIVES:
By the end of the soft skills training program, the students should be able to:
 Develop effective communication skills (spoken and written).
 Develop effective presentation skills.
 Conduct effective business correspondence and prepare business reports which produce results.
 Become self-confident individuals by mastering inter-personal skills, team management skills, and
leadership skills.
 Develop all-round personalities with a mature outlook to function effectively in different
circumstances.
 Develop broad career plans, evaluate the employment market, identify the organizations to get
good placement, match the job requirements and skill sets.
 Take part effectively in various selection procedures adopted by the recruiters.
Syllabus:
UNIT- I General Introduction of self by students, Importance of the Training sessions, Importance of Presentation
Skills, Public Speaking Basic English Grammar Vocabulary, Kinds of Sentences, Verb, Adverb, Tenses,
Preposition, Conjunction, Formation of Sentences, Sentence Making, Translation Communication Skills
Communication meaning, Function, Process, Types of communication, Barriers of communication,
Guidelines for effective communication, Purpose of Good communication, Importance of right
Pronunciation
UNIT- II Listening and Writing Skills Importance of effective listening, Importance of effective writing skills,
Conversation Practice, Guidelines for Effective writing Body Language Gestures, Voice Modulation, Eye
Contact, Facial Expression, Posture, Dressing Sense, Attire, Hand, movements, General Etiquette,
Mannerism, Smiling Gestures, Confidence building, Exit walk Behavioral skills Team Management, Time
Management, Stress Management, Decision Making, Positive Thinking Attitude, self actualization,
Working style
UNIT- III Email Skills Email Etiquette, Email Drafting Creating a Resume/ Resume writing tips Format and
Content Resume, Fresher's Resume, Helpful Tips For Resume Writing, Things to avoid in Resume
Group Discussion Introduction “what is GD”, Ability to Influence, Importance of Active Listening, Key
Steps to succeed in GD Do’s and Don’ts of GD.
UNIT- IV Interview Skills/ Tips Groundwork before the Interview, Greeting Etiquettes, Self Introduction, Tips to
answer “questions” Do’s and Don’ts of Interview, Preparing a day before the interview, Things to
remember during the Interview. Telephonic Interview and Video Conferencing Interview Tips Treat the
Interview like a face to face Interview, Telephone Etiquette, Flow of Conversation
UNIT- V Corporate Etiquette Professional Attitude at work, Punctuality, Meeting etiquettes, Professional Dressing
sense, Cordial Relation with Fellow workers
COURSE OUTCOME:
The teaching methods in the soft skills training include lectures, projects, role plays, quizzes, and various
other participatory sessions. The emphasis will be on learning by doing.
Since the method of training is experiential and highly interactive, the students imbibe the skills and
attributes in a gradual and subtle way over the duration of the program. The students will not only learn
the skills and attributes but also internalize them over a period of time.
Internalization ensures that the skills and attributes become part of the students’ nature. Subtle changes
are bound to occur in their behavior and outlook, and these will make them more self-assured and
confident. Moreover, the behavior changes will be gradual and natural and will not appear artificial or put
on. Thus, the changes in them will be genuine and positive.
The Soft Skills training program is a credit course and the evaluation of the students takes place on a
continuous basis. Active participation in activities, interest displayed by the students in acquiring the
necessary attributes and skills and the commitment shown by them to improve in terms of attitudes are the
main criteria for evaluation.
Text Books:
 Dr. Neha Mathur and V. K. Mathur: A Simple Approach to Communication Skills Including Personality Development &
English
 Business Communication, Universal Pub. Agra – Dr. Ramesh Mangal
Reference Books:
 English Grammar- Wren & Martin
 Putting your best foot forward- Lt. Co. (Dr.) Pramod Deogirikar

RESEARCH METHODOLOGY
COURSE OBJECTIVE:
This subject gives a brief understanding about the research concepts and process. This subject aims to
developing research skills in the field of management as well as their application in the business
decision making.
Syllabus:
UNIT- I Introduction: meaning, importance, objectives, types of research, steps in research, Formulation of
Problem: defining research problem, literature review, sources of problem for
research, developing the research proposal into a research design, use of Statistics. Research
application in accounting, finance and marketing areas.
UNIT- II Data Collection: primary data collection methods (questionnaire method, online surveys, observation
method), sources of secondary data, survey, questionnaire preparation (characteristics a good
questionnaire, layout, pre-test, revision, final), organization of fieldwork,
training interviewers, respondents’ attitude, evaluation of field work
UNIT- III Scaling Techniques: introduction to scales of measurements (nominal, ordinal, interval, likert)
UNIT- IV Sample Survey: population, sample, sampling techniques (probability sampling, non probability
sampling, simple random sampling, stratified random sampling, cluster sampling, systematic sampling),
random number table, sample size determination.
UNIT- V Summarization and Analysis of Data: tabulation, validation, errors in data, use of computer,
univariate and bivariate data analysis, measures of association for categorical data, correlation,
regression, hypothesis testing (parametric), biometric tables
COURSE OUTCOME:
After learning this subject students will be able to understand the concepts and process of research
carried out for effective decision making in all the functional areas of the business.
Text Books:
 Research Methodology : A Step -By-Step Guide for Beginners by Ranjit Kumar
 Research Methodology : Methods and Techniqeus by C R Kothari & Gaurav Garg New Delhi New Age
International
 Research Methodology Methods and Techniques by Anil Kumar Gupta
 Chawla, Deepak and Sondhi, Neena (2015), Research Methodology – Concepts & Cases. Vikas Publishing
House.
 Research Methods in Management by Jyotsna Diwan Meht. Jaipur :
Professional Publication ,
Reference Books:
 Pannerselvam, R. (2014), Research Methodology. PHI Learning
 Research Methods In Behavioural Science by R.S. Dwivedi Delhi Macmillan Publishers India
STRATEGIC MANAGEMENT
COURSE OBJECTIVE:
The knowledge of this subject will provide the students understanding about the external and internal
analysis using appropriate tools, for the purpose of identifying an organization's strategic capability.
Syllabus:
UNIT- I Strategy and Strategic Management: Conceptual Issues; Strategic Management; Environmental analysis
and Diagnosis: Concept and Issues – Environmental factors – Synthesis of External Factors – Porter’s
Five – Forces Model.
UNIT- II Internal Analysis and Diagnosis: analysis of Internal Resources and Capabilities – Core Competence –
Value –Chain Analysis – SWOT analysis.
UNIT- III Strategic Options: Alternative Grand Strategies; Stability, Growth Retrenchment and Combinations –
Mergers, Acquisitions and Joint Ventures- Porter’s Concept of Generic Strategies and Completive
advantage.
UNIT- IV Choice of Strategy: process of Strategic choice – Portfolio Analysis: Conceptual Issues and BCG Matrix
– Role of Board of Directors from a Strategic Management Perspective.
UNIT-V Strategy Implementation–Important Issues: Interrelationship between Formulation and Implementation –

Important Issues in Strategy Implementation; Resource Allocation; Leadership Implementation –
Structural considerations.
COURSE OUTCOME:
On successful completion of this course students should be able to: Conduct an external and internal
analysis using appropriate tools, for the purpose of identifying an organization's strategic capability in
view of changing conditions. Case studies are used to assess this ability.
Text Book:
 Strategic Management by Griesh Panalal : Vikas Publication
Reference Books:
 Strategic Management by John A Pearce II, Richard A Robinson, Amita Mital


BUSINESS STATISTICS
COURSE OBJECTIVE:
The course provides opportunities to develop and demonstrate knowledge and understanding, skills,
qualities and other attributes in the areas of Intellectual skills & Practical skills based upon statistical
tools & techniques required in business practices.
Syllabus:
UNIT- I Business Statistics: Introduction, definitions, meaning and scope,, statistics in govt, statistics in business
and commerce, sample survey,, census and sample methods, law of statistical regularity and law of,
inertia of large numbers. Methods of sampling, collection of data,, classification, tabulation, presentation
of data. Measures of Central Tendency: Mean, median, mode, arithmetic mean,, different positional
numbers, geometric mean, harmonic mean, dispersion measures, skewness moments, Kurtosis, need in
business.
UNIT- II Linear Correlation and Regression - Types of correlation, Scatter diagram, Two-way table, Marginal
and Conditional distributions; Pearson’s coefficient of correlation, Spearman’s rank correlation
coefficient, Properties of correlation coefficient, Meaning and types of regression equations, Curve fitting
by the method of least squares, Derivation of regression equations, Properties of regression equations.
UNIT- III Time Series: Components of time series, measures of trend, method of, free hand curve, method of semi
average, method of moving average,, method of least squares, scope in business. Index Numbers:
Construction, Price and Quantity index numbers, Laspeyres’, Paasche’s, Edgeworth-Marshall’s,
Fisher’s method, Relative methods, Tests of index number formulae: Time and Factor reversal tests,
General index number, Chain base index number, Cost of living index number (CLI), Uses of CLI and its
applications, Uses and limitations of index numbers. Interpolation and Extrapolation: Introduction,
definition, meaning,, different methods, graphic method, binomial expansion method, Newton,,
advancing difference method, Lagrange's method.
UNIT- IV Probability: Meaning, scope in business, basic concepts, frequency, approach to probability, classical
definition of probability, axiomatic, probability, addition and multiplication theorem, permutation and,
combinations, meaning of nPr and nCr with simple illustrations, problems, based on permutation and
combinations.,
UNIT-V Matrices and Determinants: Matrices, definition, scope, order of a, matrix, different types of matrices,
square matrix, row matrix, column, matrix, Unit matrix, null matrix, transpose of a matrix. Matrix
operations;, addition, subtraction, scalar multiplication and multiplication of matrices., Determinants of
order 2 and 3, singular matrix, minor and co-factor,, adjoint of matrix, inverse of a matrix, solution of a
linear simultaneous, equation, by (1) using the inverse of a matrix (2) Crammers rule., 5. Linear
Programming: Definition, scope, problems, formulation and, graphic solution.
COURSE OUTCOME:
The programme provides opportunities to develop and demonstrate knowledge and understanding,
skills, qualities and other attributes in the areas of Intellectual skills & Practical skills based upon
statistical tools & techniques required in business practices .
Text Books:
 S.C. Gupta – Fundamentals of Statistics - Sultan Chand & Sons, Delhi.
 .D.N. Elhance – Fundamentals of Statistics – Kitab Mahal, Allahabad.
 M. Satayanarayana, Lalitha Raman- Management Operations Research.
 V.K. Kapoor – Operations Research Techniques for Management - Sultan chand & Sons, Delhi.
Reference Books:
 Business Statistics – S. P. Gupta & M. P. Gupta Statistical Methods – S. P. Gupta & M. P.
 Gupta Statistic for Management – Jit, Chandan Das

INTERNATIONAL BUSINESS
COURSE OBJECTIVE:
This course exposes the student to the environmental dynamics of international business and its impact
on international business operations of a firm
Syllabus :
UNIT- I Meaning, nature and significance of international Business, International Trade concepts and theory,
dimensions and modes of IB; structure of IB environment; risk in IB; motives for internalization of firms;
organizational structure for IB, MNC‐benefits and problems to host country and home country, strategies
in globalization, challenges of international business.
UNIT- II Principles of international trade, benefits of foreign trade, foreign trade policies, Balance of payment,
WTO functions and working, Agreements TRIPS, TRIMS, GATT, MFA, WTO and Anti dumping
measures, Implications of WTO for India and Trade liberalization.
UNIT- III Foreign market entry strategies; country evaluation and selection; factors affecting foreign investment
decisions; impact of FDI on home and host countries; types and motives for foreign collaboration; control
mechanisms in IB.
UNIT- IV Decisions concerning global manufacturing and material management; outsourcing factors; managing
global supply chain; product and branding decisions; managing distribution channels; international
promotion.
UNIT- V Cross cultural challenges in IB; international staffing decisions; compensation and performance appraisal
of expatriate staff; ethical dilemmas and social responsibility issues.
COURSE OUTCOME:
After learning this subject student will get familiarize the dynamic environment in international business
scenario and its impact on business operations so as to take effective decisions for the firm with respect
to global challenges and business dealings in the foreign markets.
Text Books:
 International Business : Subha P. Rao (Himalya Publication House)
 International Business : N.V Badi (Vrinda Publication)
 Aswathappa, K. (2012), International Business, Tata McGraw Hill Education, 2012.
 International Business by P.C. Jain New Delhi: R.B.D. Publication ,
 International Business by Bimal Jaiswal Mumbai Himalaya Publishing House
 International Business Strategy by A. Nag Noida : Vikas ,
 International Business Management by F.L. Baseunan New Delhi: Global Vision Publishing ,
Reference Books:
 Wild L. Kenneth (2011), International Business, Pearson Education,
 Wild, John J. and Wild, Kenneth L. (2017), International Business – The Challenges of Globalization.
Pearson Education. 8th Edition
 Cavusgil, S. Tamer, Knight, Gary and Riesenberger, John (2017), International Business – The New Realities.
Pearson Education, 4th Edition
 International Business Environmental & Operations by J.D. Daniels Delhi: Pearson ,
 International Business Environment and Management by V.K. BhallaNew Delhi: Anmol Publication ,
 International Business Environment by Francis Cherunilam Mumbai Himalaya Publishing House


COST AND MANAGEMENT ACCOUNTING
COURSE OBJECTIVE:
To make students understand the concepts and methods used for cost and management in an organizational setting.
Syllabus:
UNIT- I Basic Cost concepts – Different classification of cost, Cost Center, Cost unit, Cost object, Introduction to
Materials – levels of Stock & EOQ, Methods of pricing issues (concept ),Material Control( Just-in time
purchasing, ABC analysis, Perpetual Inventory)(Ind AS 2 – Inventories)
UNIT- II Employee Cost (i) Attendance and payroll procedures, overview of statutory requirements (ii)
Determination of employee cost, overtime, idle-time, incentives (iii) Labour turnover.
UNIT- III Overheads – Concept, Classification. a) Production Overheads – Collection, apportionment,

absorption and its treatment in cost a/c, absorption rates, under and over absorption. b) Adm. &
Selling & Overhead –Features, treatment in cost a/c, absorption & control. c) Activity based costing.
UNIT- IV Preparation of Cost Sheet.
UNIT- V Methods of Costing – (i) Job Batch & Contract Costing (ii) Process Costing –Double entry book keeping,
process loss, abnormal gains and losses, joint products and by products. (iii) Service or operating
costing.
COURSE OUTCOME:
Upon completion of the course the students will be able to understand the importance and application of
cost and management accounting.
Text Books:
 Hanif – Modern Cost and Management Accounting, TATA McGraw-Hill Education Pvt.
Ltd, 2013
 Drury – Management & Cost Accounting
 Dr. B Banerjee – Cost Accounting
Reference Books :
 Horngren, Foster & Datar – Cost Accounting : A managerial emphasis

 Saxena & Vashist – Cost and Management Accounting, Sultan Chand and Sons
 Basu and Das-Cost and Management Accounting, Rabindra Library, Kolkata


RESOLVING CONFLICTS AND NEGOTIATION SKILLS
COURSE OBJECTIVE:
To make the students understand the basics of conflicts, along with the negotiation process.
Syllabus:
UNIT- I Introduction: Understanding conflict, components, perspectives of conflict, types of conflict, models of
conflict – Process and Structural Models, functional & dysfunctional conflict, relationship between
conflict and performance in team, levels of conflict – intrapersonal, interpersonal, group & organizational
conflicts, sources of conflict - intrapersonal, interpersonal, group & organizational sources.
UNIT- II Conflict Management Design: Nature of conflict Management, contingency approach, conflict
management process, the conflict domain, conflict trends, conflict distribution, conflict mapping and
tracking. Managing Conflict: Managing interpersonal conflict. collaboration & conflict resolution,
dealing with difficult subordinates, boss & colleagues, 1 to 1dispute resolution. Managing team &
organization conflict: techniques to resolve team conflict, strategies to resolve organizational conflict,
effective listening and dialogue skills, humor and conflict resolution, negotiation as a tool for conflict
resolution.
UNIT- III Negotiations-Types of Negotiations, negotiation process, factors for successful negotiations, essential
skills for negotiation, tricks used in negotiation process, psychological advantage of negotiations,
Techniques of negotiation, issues in negotiations.
UNIT- IV Negotiation strategies: Strategy and tactics for distributive bargaining, strategy and tactics for integrative
negotiation, negotiation strategy and planning. Finding and using negotiation power, sources of power,
Ethics in negotiation.
UNIT- V Managing difficult negotiations: Third party approaches: Third party interventions, methods, best
practices in negotiation.
COURSE OUTCOME:
After the completion of this course the learner will be able to Groom up the Negotiations skills.
Text Books:
 ( Hal Movius ), Resolve: Negotiating Life's Conflicts with Greater Confidence, S. Chand Publication.
 Dr. Neha Mathur & Vishal Verma, 2021, First Edition, AISECT Publication, Bhopal
Reference Book:
 (Roy J. Lewicki, Alexander Hiam ), Mastering Business Negotiation: : A Working Guide to Making Deals
and Resolving Conflict.

PUBLIC RELATION & CORPORATE IMAGE
COURSE OBJECTIVE:
This subject aims at preparing students for various aspects of Public Relation & Corporate Image
Syllabus:
UNIT- I Public Relations: Meaning – Importance – Objectives – Scope and Functions – Organization of Public
Relations of Corporate Bodies – Internal Organization – Seeking Consultancy Service -Role of Public
Relations for Corporate Internal Security in managing Delegates and Visitors – Qualities of Good Public
Relations Personnel – Selection, Training and Development of Public Relations Staff – Importance of
Mannerisms and Body Language in Public Relations
UNIT- II Public Relations Strategy – Meaning – Importance – Strategy for Marketing – Tangible &
Service Products, Marketing Strategy for Creating Corporate Image – Strategy for Promoting Social
Awareness & Public Education for National Integrity, Social Reforms, Health & Education – Strategy for
Damage Control – Meaning and Importance – Case Study of Corporate in India – Public Relation
Activities Before, During & After General Meetings of Corporate Bodies – Public Meetings – Event
Management
UNIT- III Public Relations Management – Ethics – Do’s & Don’ts in Public Relations Management – Customers
& Investors Education – Selection & Importance of Brand Ambassadors – Public Relations Functions in
the light of: Right to Information – Consumerism – NGO Activism – Code of Conduct in Advertisement
– Outsourcing of Public Relations – Importance, Selection, Control
UNIT- IV
 Corporate Image in Contemporary Management Studies
 Components of an Individual Image
 Advertising and Corporate Image
 Public Relations of an Institution
UNIT- V
 The Grapevine and Rumors
 Stereotype
 Propaganda
 Case Histories of Corporate Images in Private and Public Sectors
COURSE OUTCOME:
After completion of this course, students would be able to understand basics of Public
Relation & Corporate Image
Text Books:
 Public relations for your business, Frank Jefkins, Jaico Publishing House
 Hand Book of Public Relations and Communications, Philip Lesly, Jaico Publishing House
Reference Books:
 Public Relation: the Profession and the Practice, Baskin Oits, Aronoff Craig, Lattimore Dan, McGraw Hill
 This is PR- The Realities of Public Relations, Newson, Turk, Kruckeberg, Wadsworth – Thomson Learning

CASE STUDY ANALYSIS
COURSE OBJECTIVES:-
In this course you will learn how to develop a case study from inception of the idea to the writing
and completion of the final study. You will also learn about using the case study in the workplace
and classroom, as well as other fields that successfully use case studies and enhance personality
development of students and improve their creative and analytical skills.
Syllabus:
UNIT- I Introduction to Case Study, Different Types of Case Studies, methods of cases.
UNIT- II Planning: A Case Study, Researching: A Case Study, Strengths and Weaknesses of Case Studies
UNIT- III Case Writing; A Case Study, using Case Studies in Business (Marketing, Finance, Human Recourse,
production and other fields), Case Studies in the Workplace, Summarizing Case Studies
UNIT- IV Goal Setting in case study- Blue print for success, Short term, Long term, Life time goals, Value of time,
Diagnosing time management in solving the case, setting of Prioritizing work
UNIT- V Public speaking/ Presentation of case- Activities for evaluation (Surveying and reporting, Debate,
Group discussion and presentation).Creativity in case study method: Out of box thinking, lateral
thinking
COURSE OUTCOME:
After Completing this, student acquire inter personal skills and be an effective goal oriented team player,
develop professionalism with idealistic, practical exposure, acquire communication and problem solving
skills and re-engineering their attitude and understand its influence on behavior.
Text Books:
 Bhattacharya Principles of Management Text & Cases. Pearson.
Reference Book:
 Shrivastav & jhajharia Cases 7 Management (PHI).

FINANCIAL MANAGEMENT
COURSE OBJECTIVE:
Students should able to make optimum decisions pertaining to raising funds, making investments &
managing the assets of a corporation, big or small, with an ultimate goal of creating value.
Syllabus :
UNIT- I Meaning, Aims and objectives of financial Management, financial analysis and control.
UNIT- II Cost- volume- profit analysis, operating and financial leverage, time, value of money.
UNIT- III An overview of risk adjusted methods. Business Risk and financial risk- concept, leverage- concept,
significance, types
UNIT- IV Investment and capital structure decisions, instruments of long-term, finance, and different sources of
raising funds.
UNIT- V Management of working capital, estimation of working capital, methods of capital budgeting, short term,
financing investment.
COURSE OUTCOME:
After completing this course the students should be able to make optimum decisions pertaining to raising
funds, making investments & managing the assets of a corporation, big or small, with an ultimate goal of
creating value.
Text Books:
 Gupta, S.P. (2015). Financial Management, Sahitya Bhawan Publication, 2015
 Shrivastava, R.M. (2013), Financial Decision Making, Himaylaya Publishing House, Mumbai
Reference Books:
 Khan M.Y. & Jain P.K. - Financial Management, Tata McGraw Hill, New Delhi
 Pandey I.M. -Financial Management, Vikas Publishing House, New
1. Delhi

HUMAN RESOURCE MANAGEMENT
COURSE OBJECTIVE:
After completion of this course, the student shall be able to understand basics of human resource
management.
Syllabus :
UNIT- I Human Resource Management- Meaning, Nature, functions , Scope, Objectives, Importance of HRM,
functions and qualities of HR manager, Organizing the HRM department in the organization, difference
between HRM and Personnel Management
UNIT- II Human Resource Planning: Definition, objectives, process and importance, Recruitment- Objective and
sources of recruitment, meaning and purpose of selection, selection process, selection techniques,
induction.
UNIT- III Training and Development; Meaning; Importance and objective of Training; Steps in Training;
Organizing Training Programmer; Training Vs Development; Training needs Assessment; Training
Methods; Evaluation of Training Programmers; Meaning and Objectives of Management Development ;
Career Planning and Development (concept)
UNIT- IV Performance Appraisal and Potential Evaluation: Process and Methods of Performance Appraisal,
Problems with Performance Appraisal, Potential Appraisal, Performance Appraisal Practices in India; Job
Compensation: Wage & salary administration, incentive plans & fringe Benefits, Promotions, transfers,
absenteeism & turnover, Quality of work life (QWL)
UNIT V Industrial Relations and Trade Unions: Industrial Relations, Objectives of Industrial Relations,
Approaches to Industrial Relations, Essential Conditions for Sound Industrial Relations, Significance of
Industrial Relations, Industrial Conflict
COURSE OUTCOME:
This subject aims at preparing students for various aspects of HRM including HRD, HRP, and
Performance Appraisal etc
Text Books:
 Text Book - Human Resource Management, Agrawal & Foujdar, ( Sahitya Bhawan Publication)
 C.B Manorial ( Himalaya Publication House)
 R. C Agarwal (Sahitya Bhawan Publication)
 A.A Ansari ( Quality Publication)
 Rao, V.S.P. (2012), Human Resource Management, Exel Books, 2012
 Human Resource Management by G.S. Sudha New Delhi : R.B.D. Publications ,
 Human Resource Management by R.C. Agarwal Agra SBPB
 Human Resource Management: P. Subba Rao, Himalaya Publication
 Human Resource Management by Iain Henderson Hyderabad University Press
 Human Resource Management by R.V. Badi New Delhi : Vrinda ,
 Human Resource Management by S.S. Khanka New Delhi S. Chand Group
 Human Resource Management by Vikas Arora
 Human Resource Management Pri. & Practice by P. G. Aquians Noida : Vikas ,
 Human Resource Management by Seema Sanghi Noida Vikas Publication House
 Human Resource Management by P. Jyothi& D.N. Venkatesh New Delhi Oxford University
 Human Resource Management by K.K. Choudhuri Mumbai Himalaya Publishing House
 Mehta, Jogendra (2010), Human Resource management. Aadi Publications
Reference Books:
 Aswathappa, K. (2015), Human Resource Management, Tata McGraw Hill Publication, 2015
 Decenzo, David A., and Robbins, Stephen P. (2011), Human Resource Management. Wiley India Pvt. Ltd,
10th Edition
 Human Resource Management byBiswajeetPattanay New Delhi : Phi Learning ,
 Human Resource Management by Gary Dessler& Biju VarkkeyNew Delhi Pearson Education

MARKETING MANAGEMENT
COURSE OBJECTIVE:
Syllabus :
To facilitate understanding of the conceptual framework of marketing and its applications in decision
making under various environmental constraints
UNIT- I Introduction to Marketing, Introduction, Defining Marketing, Needs, Wants and Demand, Concept of
Exchange, Customer Value and Satisfaction, Evolution of Marketing Concept, Marketing environment,
External forces, Market segmentation, targeting and positioning, Marketing Information System (MKIS),
Marketing research
UNIT- II Buyer behavior: Determinants, Consumer buying process & models, Factors affecting buying behavior,
stages of buying process, Organizational buyer behavior.
UNIT- III Product Decisions: Concept of a product; Classification of products; Major product decisions; Product
line and product mix; Branding; Packaging and labeling; Product life cycle – strategic implications; New
product development and consumer adoption process. Pricing Decisions: Factors affecting price
determination; Pricing policies and strategies
UNIT- IV Promotions: Promotion decisions, Promotion mix, Advertising, Sales Promotion, Personal selling, Public
Relations, Managing the Sales force, Distribution (Place): Meaning and Objective, Flows, Patterns and
Partners, Physical distribution, Key issues
UNIT- V The communication process, developing effective communication, deciding on the marketing
communication mix, managing advertising, sales promotion and public relations (PR). Managing the sales
force; New trends in marketing (i) Global marketing, (ii) Direct marketing, (iii) Tele marketing, (iv)
Marketing on the web, Guerilla Marketing, Green Marketing and other developments of marketing
COURSE OUTCOME:
After completion of this subject students will able to understand the conceptual framework of marketing
and able to manage their job task by understanding their consumer and analytical decision making
according to various environmental constraints.
Text Books:
 Marketing Management : Concepts and Cases by S. Sherlekar & R. Krishnamoorthy Mumbai
Himalaya Publishing House
 Marketing Management in The Indian Background by C.N. Sontakki New Delhi: Kalyani Publisher ,
 Marketing Management (H) by R.C. Agarwal Agra : SBPD,
 Marketing Management by R.S.N. Pillai & Bagavathi& S. Kala New Delhi S. Chand Group
 Marketing Management by Pankaj Madan New Delhi : Global Vision Publishing House ,
 Marketing Management by Debraj Datta & Mahua Datta New Delhi Vrinda Publication
 Marketing Management by Biplab S. Bose Mumbai Himalaya Publishing House
 Marketing Management by Arun Kumar & N Meenakshi Noida Vikas Publication House
 Marketing in India Case and Readings by S. Neelamegham Noida : Vikas ,
Reference Books:
 Marketing Management : Indian Contex, Global Perspective by V S Ramaswamy & S Namakumari New
york. MC Graw Hill Co.
 Marketing Management by Philip Kotler & Kevin Lane Keller & Abraham Koshy & Mithileshwar Jha New
Delhi Pearson Education
 Verma, Harsh V. and Duggal, Ekta (2015), Marketing. Oxford Press
 Lal, Rajiv, Quelch, John A. and Rangan, V. Kasturi (2016), Marketing Management – Text & Cases,
McGraw Hill Publications
 Marketing by Michael J. Etzel & Bruce J. Walker & William J. Stanton & Ajay Pandit New Delhi
Tata Mc Graw Hill Publishing
 Marketing (w/cd) by Michael , J. Etzel New Delhi Tata Mc Graw Hill Education

PRODUCTION AND OPERATIONS MANAGEMENT
COURSE OBJECTIVE:
To facilitate understanding of the various aspects and process of production and operations within a
manufacturing unit and its applications in effective decision making for the production unit.
Syllabus:
UNIT- I Production & Operation Management: Introduction, Production Management Function, Objectives of
Production Management, Scope of Production Management, Decision-making in Production
Management, Historical Evolution of Production/Operations Management,
UNIT- II Design and Control of Production Systems, Introduction, Technology Life Cycle (TLC) and Product
Design, Categories of Process Technologies, Impact of Design on Technology, Impact of Computers on
Process Innovation, Production Life Cycle and Design, Introduction, Product Design, Product
Specification, Modular Design and Standardization, Definitions, Product Life Cycle.
UNIT- III Plant Location, Introduction, Facilities Location Defined, Significance of Plant Location, Objective of
Location Strategy, Types of Facilities, Site Selection – Site Evaluation Processes, Critical Factors in
Location Analysis, Location Analysis Techniques, Plant Layout- Objective, principles, types of layout- its
advantages and limitations
UNIT- IV Materials Handling, Introduction, Definition, Functions of Materials Handling, Importance/Significance

of Materials Handling, Types of Materials Handling Equipment, Relation between Plant Layout and
Materials Handling, Materials Management, Introduction, Management of Material Resources,
Functions of Materials Management, “Planning and Control” Function, Inventory Control, Introduction,
Inventory Defined, Perpetual Inventory System, Economic Order Quantity,
UNIT- V Demand Forecasting, Introduction, Need for Forecasting, Forecasts and Predictions, Selecting the
Appropriate Method of Forecasting, Production Planning, Introduction, Characteristics of Production
Planning, Objectives of Production Planning, Planning and Manufacturing Systems, Factors Determining
an Efficient Production Planning System, Production Control and Scheduling, Introduction, Production
Control, Objectives of Production Control, Advantages of Production Control.
COURSE OUTCOME:-
After completion of this subject students will able to understand various processes and aspects
associated with production and operations in a production unit and will able to take effective decisions
for smoothening the entire process.
Text Books:
 Production & Operation Management : P. Narain & Jayalakshmi Subramanian (Vikas Publication)
 Production & Operation Management : N.G Nair (Tata Mc. Graw Hills
 Chary, S.N. (2015), Production and Operations Management, Tata McGraw Hill Education, 5 th Edition, 2015.
 Aswathappa K and ShridharaBhat K, Production and Operations Management, Himalaya Publishing House, 6th Edition,
2010.
 Pannerselvam R, Production and Operations Management, Prentice Hall India, 3rd Edition,2013.
Reference Books:
 Production and Operation Management : Everette E. Adam, Jr Ronald J. Ebert (Prentice Hall Of India
 Operation Management : Strategy and Analysis by Karajewski Lee J and Ritman (Pearson )
 Service Operation Management : Metters Richard D (South West)

HUMAN VALUES & ETHICS
COURSE OBJECTIVES:
 To help students understand the basic guidelines, content and process of Human value and
value crisis in contemporary Indian Society
 To help students understand the meaning of happiness and prosperity for a human being.
 To help students reflect critically on gender violence .
 To facilitate the students to understand harmony at all the levels of human living, and live
accordingly.
Syllabus:
UNIT – I Concept of value and value crisis in contemporary Indian Society.
1. Concept of value
2. Value crisis at- individual level
3. Value crisis at- Cultural level
4. Value crisis at- Societal level
5. The Indian concept of value.
6. Modern Approach to the study of Values.
UNIT – II Moral and Ethical Human values.
1. Bases for Moral Judgment
2. Some Canons of Ethics
3. Ethics of Duty
4. Ethics of Responsibility
5. Factors to be considered in making Ethical Judgments.
6. Continuous Happiness and Prosperity- A look at basic Human Aspirations.
UNIT – III Moral Values in Profession.
1. What is Profession?
2. Professional Ethos
3. Code of Professional Ethics
4. Corporate social Responsibility
UNIT – IV Gender sensitization.
1. Socialization of Women
2. Demographic consequences
3. Domestic Violence
4. Women’s work, its politics and economics , fact and fiction ,Unrecognized and unaccounted work
UNIT – V Co- Curricular Activities and value Education.
1. Games and sports

2. Literary and cultural Activities
3. NSS, NCC activates
4. A New Approach to Human Value Freedom, Creativity Love & Wisdom
COURSE OUTCOMES:
On completion of this course, the students will be able to:
 Understand the significance of value inputs in a classroom and start applying them in their
life and profession
 Understand the value of harmonious relationship based on trust and respect in their life and
profession.
 Students will develop a sense of appreciation of women in all walks of life.
 Understand the role of a human being in ensuring harmony in society and nature.
Text Books:
 The text book R.R Gaur, R Sangal, G P Bagaria, A foundation course in Human Values and professional Ethics,
Excel books, New Delhi, 2010, ISBN 978-8-174-46781-2
 The teacher’s manual R.R Gaur, R Sangal, G P Bagaria, A foundation course in Human Values and professional
Ethics – Teachers Manual, Excel books, New Delhi, 2010
 B L Bajpai, 2004, Indian Ethos and Modern Management, New Royal Book Co., Lucknow. Reprinted 2008.
 PL Dhar, RR Gaur, 1990, Science and Humanism, Commonwealth Purblishers.
 Subhas Palekar, 2000, How to practce Natural Farming, Pracheen(Vaidik) Krishi Tantra Shodh, Amravati.
 A Nagraj, 1998, Jeevan Vidya ek Parichay, Divya Path Sansthan, Amarkantak.
 A.N. Tripathy, 2003, Human Values, New Age International Publishers.
Reference Books:
 Sussan George, 1976, How the Other Half Dies, Penguin Press. Reprinted 1986, 1991
 Ivan Illich, 1974, Energy & Equity, The Trinity Press, Worcester, and HarperCollins, USA
 Donella H. Meadows, Dennis L. Meadows, Jorgen Randers, William W. Behrens III, 1972, limits to Growth,
Club of Rome’s Report, Universe
 Books.
 E.F. Schumacher, 1973, Small is Beautiful: a study of economics as if people mattered, Blond & Briggs, Britain.

CONSUMER BEHAVIOUR
COURSE OBJECTIVE:
The basic objective of this course is to develop an understanding about the consumer decision
making process and its applications in marketing function of firms .
UNIT – I Introduction to Consumer Behaviour:- Concept, Definition, Applying Consumer behavior knowledge;
internal & external determinants of consumer behaviour or factors affecting consumer behavior (buyer’s
black box & EKB Model); Application of Marketing Segmentation in Consumer Behaviour; VLS Model
UNIT – II Determinants of Consumer Behaviour:- (a) Consumer as an individual – Needs – wants, Maslow’s
Hierarchy of Needs; Motivation – Definition and Process; Motivation and Consumer Behaviour;
Perception – Marketers concern; perceptual risks; Learning – definition tri-component model; changing
attitudes; how marketers influence attitudes. (b) Consumers in their social & cultural settings – Reference
Groups & Opinion Leader; Family (importance of family influences in consumer behavior); meaning of
family & its importance in marketing decision; family life-cycle; role social class concept; characteristics
and influence; concept, importance of cultures, sub-cultures, marketer’s concern. Cross-cultural
consumers behavior. © Buyer behavior: Determinants, Consumer buying process & models, Factors
affecting buying behavior, stages of buying process, Organisational buyer behavior.
UNIT – III Consumer’s Decision Making Process: - Steps in decision making process – five steps; EKB model;
Types of decisions – RPS, LPS, EPS. The effect of personal influence and opinion leadership (elements
and importance of opinion leadership, causes of such influence & reasons for accepting them); Process of
opinion leadership. Diffusion of innovations – concept; process of diffusion, relation between diffusion
and adoption, stages in a process of product adoption; factors influencing the rate of diffusion, Adoption
Process, Adopter Profile
UNIT – IV Product Decisions: Concept of a product; Classification of products; Major product decisions; Product
line and product mix; Branding; Packaging and labeling; Product life cycle – strategic implications; New
product development and consumer adoption process. Pricing Decisions: Factors affecting price
determination; Pricing policies and strategies
UNIT – V Issues and Developments: Social, ethical and legal aspects of marketing, Marketing of services and
International marketing, Guerilla Marketing, Green Marketing, Digital marketing and other developments
of marketing.
COURSE OUTCOME:
After studying this subjects students would able to understand the behavior of consumers which helps
them to craft effective marketing strategies
Text Books:
 Nair, Suja R. (2013). Consumer Behaviour in Indian Perspective. Himalaya Publishing House
Reference Books:
 Schiffman, Leon G., Wisenblit, Joseph and Kumar, S. Ramesh (2015), Consumer Behaviour. Pearson
Education, 11th Edition.
 Mukherjee, Srabanti (2013), Consumer Behaviour, Cenage Publications,

ADVERTISING AND SALES PROMOTION
COURSE OBJECTIVE:
To understand the concept of various promotional tools used in the communication mix, such as
advertising, sales promotion, and publicity, to sell products and services.
Syllabus :
UNIT – I Introduction to Advertising –meaning, objectives its role and functions, economic, social and ethical
issues, DAGMAR approach , Integrated Marketing Communication – strategic integration of marketing
functions and promotional functions, relationship between product mix and promotion mix.
UNIT – II Brand and Brand Equity –definition of branding, characteristics of a good brand name, image, brand
positioning, personality, attributes and consequences.
UNIT – III Advertising Creativity- meaning of creativity, Creative strategy, Creative tactics, Advertising Appeals,
USP theory of creativity, Copywriting, Illustration, Response Process in Advertising – Consumer and
mental process in buying, AIDA model, Hierarchy of effects model, Information processing model.
Evaluation of advertising effectiveness – Need and purpose of evaluation, pre-testing and post testing
techniques.
UNIT – IV Media planning and scheduling strategy – Types of media, media planning parameters, media mix, media
characteristics, selection of media, evaluation of media, media scheduling strategy.
UNIT – V Sales Promotion – Definition of sales promotion, Objectives reason for its rapid growth,
promotional strategy, types and techniques of sales promotion, Case Study
COURSE OUTCOME:
The students will be able to analyze the expanding environment of media and communication techniques,
Assess the strengths, weaknesses, opportunities and threats (SWOT) of different kinds of promotional
campaigns and will be able to examine the importance of market segmentation, position and action
objectives to the development of an advertising and promotion program.
Text Books :
 Advertising & Sales Promotion by Belch & Belch, TMH
 Advertising Management by M.V. Kulkarni, EPH
Reference Books:
 Advertising & Sales Promotion by Kazmi & Batra, Excel Books
 Advertising Management – Concept & Cases by Manendra Mohan, TMH

RETAIL & RURAL MARKETING
COURSE OBJECTIVE:-
The course enables students to appreciate the importance of retailing and to explore
rural marketing environment for contributing to the emerging challenges in the
upcoming global economic scenario.
Syllabus:
UNIT- I Retail Marketing Environment- Introduction, Understanding the Environment, Elements in a Retail
Marketing Environment, Environmental Issues
UNIT- II Retail Marketing Segmentation: Segmentation in Retail, Targeted Marketing Efforts, Positioning
Decisions , Store Location and Layout: Types of Retail Stores Location, Factors Affecting Retail
Location Decisions, Country/Region Analysis, Trade Area Analysis, Site Evaluation, Site Selection,
Location Based Retail Strategies
UNIT- III Retail Marketing Strategies: Introduction, Target Market and Retail Format, Strategy at different levels of
Business, Building a Sustainable Competitive Advantage, the Strategic Retail Planning Process, Retail
Models, Retail “EST” model
UNIT- IV Rural Marketing: nature, definition, scope & importance in India, Size & Structure of rural markets.
Factors influencing rural marketing, communication media, credit availability, local requirements, Market
strategies & tactics with reference to rural markets, Product marketing & service marketing in rural India:
product planning, communication media & message, distribution Channels,
UNIT- V Agricultural Marketing: Marketing of agricultural produce and inputs, cooperative marketing &
processing societies, Marketing of rural industry, Problems in Rural marketing, Role of government &
NGOs in Rural marketing, Case Study
COURSE OUTCOME:-
After studying these subject students gets the knowledge about retailing and rural
marketing environment which helps them to contribute to the emerging challenges in
the upcoming global economic scenario.
Text Books:
 Chaudhary Prashant (2016), Retail Marketing in modern age, Sage Publication
 Krishnamacharyulu&Ramakrishnan “Rural Marketing – Text & Cases” Pearson Education
Reference Books:
 A.K. Singh, S. Pandey, Rural Marketing, New Age International Publishers.
 Suja Nair, “Retail Management”, Himalaya Publishing House

PRODUCT & BRAND MANAGEMENT

COURSE OBJECTIVE:-
To understand the methods and strategy development for effective product and brand
management.
Syllabus:
UNIT- I Introduction to Product & Brand Management, Emergence as a separate area of study, Product, Product
Levels, Product Hierarchy, Classification of Product.
UNIT- II Product Mix - A strategic choice. Product Mix decisions, Product Line decision - strategic decision
involving adding or pruning product lines.
UNIT- II Concept of STP & strategies, Product Positioning, Developing Positioning Strategy, Elements of
Positioning, Positioning Methods, Communicating the Positioning Strategy.
UNIT- IV Product Research - Importance, tools and analysis, Product Development & Testing, Product Launch
Decisions.
UNIT- V Branding, Need for Branding, Brand & related concepts: Brand Equity, Brand Life Cycle, Brand
Positioning & Repositioning, Branding decisions, Family vs. individual Branding, Multiple branding,
brand extension, Branding in specific sectors like Industrial, retail, service, e-branding.
COURSE OUTCOME:-
After completion, students will able to understand the challenges in product and brand
management so as to successfully establish and sustain brands and lead to extensions .
Text Books:
 Kevin Lane Keller (2012), Strategic Brand Management: Building, Measuring and Managing, Prentice Hall, 4rd Edition
 Anadan, C. (2009), Product management. McGraw Hill Publications.
 Kumar, Ramesh (2002), Managing Indian brands. Vikas publicat
 Product and Brand Management by P.K. Sharma & Renu Pareek New Delhi: R.B.D. Publications ,
Reference Books:
 Cook, Harry E. (2016), Product management. Springer International Edition.
 Majumdar, Ramanuj (2015), Product Management in India. PHI Learning.
 Tmepoal, Paul (2000), Branding in Asia. John Willy Publications

HUMAN RESOURCE PLANNING AND DEVELOPMENT
COURSE OBJECTIVE:
This subject focuses on human resource planning & development, various job related aspects like
analysis, description, welfare & safety issues etc.
Syllabus :
UNIT – I Human Resource Development (HRD), Objectives of HRD, Role and Significance of HRD , Role of
HRD Manager, HRD Culture, Human Resource Planning (HRP), Concepts and Definition, Definition,
Activities Required for HRP/Manpower Planning, Responsibilities of the HR Department, Steps for
HRP/Manpower Planning, Objectives of HRP.
UNIT – II Human Resource Planning Process, HRP Process Outline, Analysis of Manpower Supply, Different
methods of Wastage Analysis, Manpower Planning Models, Human Resource Planning Model, Manpower
Planning Model, Forecasting the Internal Supply of Personnel, Manpower Demographics and Trends,
Employee Retention, Redeployment and management of exit strategies for better human resource planning
UNIT – III Career Planning, Career Development and Succession Planning, Meaning and Definition of Career,
Important Elements of Career, Meaning and Overview of Career Development, Need of Career
Development, Types of Career Development Programmes, Inter-relation with other HRD Functions,
Different Stages or Cycles of Career Development Process, Issues in Career Development Process, Career
Development and Employee Empowerment, Issues Involved, Indian Scenario, Developing Career Paths,
Review & Counsel, Succession Planning.
UNIT – IV Performance Appraisal, Performance Management Systems, Different Dimensions of Performance, Role
of Appraisals in Performance Management, Modern Methods of Performance Appraisal, -degree Feedback
Examples, Potential Appraisal, Performance Counseling Process, Counseling Interview .
UNIT – V Human Resource Valuation, Accounting and Audit, Various Methods of Valuating Human Resources,
HR Audit, Human Resource Records, List of Personnel Records, Scope of HR Audit, Purposes of HR
Audit, Process of Conducting HR Audits, Benefits of HR Audit . Emerging Trends and Issues in HRP,
Participative Management, Leader/Deputy Leader, Members, Total Quality Management, Empowerment,
Quality of Work Life (QWL), Quality Control.
COURSE OUTCOME:
After completion of this course, Students will understand the need of manpower planning, various
factors, policies, methods of HRD and will able to develop action planning and commercial awareness
and skills inventory
Text Books:
 Gerard V Mc Mohan,(2008) “Recruitment and Selection”, Prentice Hall of India
 C.R. Greer,(2002) ”Strategic Human Resource Management”, Pearson Education
Reference Books:
 Sen K. Aloke (2008)”Human Resource: Development Planning & Deployment”, Asian Books Private
Limited.

LEGAL FRAMEWORK GOVERNING HUMAN RELATION

COURSE OBJECTIVE:
This course deals with various acts governing the rights establishment of factories, rights of employees,
welfare, trade union etc
Syllabus :
UNIT – I Industrial Relations, Introduction, Concepts and Systems, IR at National and International Levels,
Infrastructure that Guide and Direct Industrial Relations, Trends in India
UNIT – II Trade Unionism, Introduction, Influence on HRM, Objectives and Functions, Structure, Types, Indian
Trade Union Movement, Strength of Trade Unions, Weakness of Trade Unions
UNIT – III Labour Relations, Introduction, Industrial Relations and Industrial Disputes, Causes of Disputes, Handling
and Settling Disputes, Employee Grievances, Grievance Handling, Causes for Poor Industrial Relations,
Remedies.
UNIT- IV Collective Bargaining, Introduction, Concept, Function and Importance, Principles of Collective
Bargaining, Forms of Collective Bargaining, Workers’ participation in Management, Role and Methods of
Workers’ Participation
UNIT –V Working Conditions, Introduction, Factories Act, 1948, Workman’s Compensation Act, 1923, The
Payment of Wages Act, 1936, Minimum Wages Act, 1948, Industrial Disputes Act, 1947, Industrial
Employment (Standing Orders) Act, 1946, Trade Union Act, 1926, Case Studies.
COURSE OUTCOME:
After completion of this course, Students will understand the need of manpower planning, various
factors, policies, methods of HRD and will able to develop action planning and commercial awareness
and skills inventory.
Text Books:
 Gerard V Mc Mohan,(2008) “Recruitment and Selection”, Prentice Hall of India
 C.R. Greer,(2002) ”Strategic Human Resource Management”, Pearson Education
Reference Book:
 Sen K. Aloke (2008)”Human Resource: Development Planning & Deployment”, Asian Books Private Limited.

PERFORMANCE MANAGEMENT

COURSE OBJECTIVE:-
Performance management is the most critical function and strong determinant of
organizational excellence. This course is designed to develop appreciation and skills
essential for designing and instituting effective performance management systems.
Syllabus:
UNIT- I Concept, characteristic, role and significance of performance; performance appraisal vis- à-vis performance
management, process of performance management; performance management and strategic planning
linkages .
UNIT- II Performance Planning and goal setting, performance and training, performance feedback coaching and
counseling
UNIT- III Establishing and operationalising performance management system; measuring performance-results and
behaviour; conducting performance review discussions; harnessing performance management system for
performance improvement.
UNIT- IV Performance management strategic and interventions- reward based performance management; career
based performance management, term based performance management.
UNIT- V Culture based performance management; measurement based performance management; competency
based performance management; leadership based performance management
COURSE OUTCOME:-
Students will be able to understand the different skills as how to appraise performance
of employee, so that strategies and polices regarding it can be formulated.
Text Books:
 Cardy, Robert L., Performance Management: Concepts, Skills and Exercise, PHI, New Delhi.
 Aguinis, Herman, Performance Management, Pearson Education, Inc. Kandula,
 Srinivas R., Performance Management, PHI, New Delhi.
Reference Books:
 Sahu, R.K., Performance Management System, Excel Books, New Delhi.
 Kohli, Performance Management, ISBN: 9780195693379, Oxford University Press

ORGANIZATIONAL CHANGE & INTERVENTION STRATEGIES

COURSE OBJECTIVE:-
. The main focus of this course is teaching various situations like organizational
development, culture & climate etc. happening across hierarchy & organizational
structure
Syllabus:
UNIT- I The organization and its environment, Concept of Organizational structure, factors influence in designing
organizational structure. Organizational Effectiveness- Approaches, need and significance, Case Study,
Organizational development- Definition, Assumptions, nature, goals, process, objectives, Strategies,
intervention mechanisms; Case Study
UNIT- II Organizational change: - Concept, Definition. Nature, need of Organizational Change, factors Forces for
change, components of a change, Process of change -Model, change agent: roles and responsibilities,
Resistance and Overcoming of resistance: Strategies & Techniques, Planned Change
UNIT- III Organizational conflicts - causes, nature measures to resolve organizational conflicts, Laboratory learning
techniques, Managerial Grid, Sensitivity training, Transactional analysis, Inter-group and team building
interventions, Management by objectives. Case Study
UNIT- IV Organizational culture and climate, organizational learning, power and politics in the organization, Case
Study
UNIT- V The process of Empowerment, Management of gender Issues, Understanding and Managing Diversity,
OD in Indian Organizations. Case Study
COURSE OUTCOME:-
After completion of this course, students will understand various conditions like
organizational conflicts, organizational culture etc and its effect on employees.
Text Books:
 French and Bell, Organisational Development, Pearson Education

 F.Luthans , OrganisationalBehaviour TMH, New Delhi
Reference Books:
 D.R. Brown, An Experimental Approach to Organization Behavior, Pearson Education
 Carol P Harvey and M.June Allard, Understanding and managing diversity, PHI India

WORKING CAPITAL MANAGEMENT
COURSE OBJECTIVE:
This course emphasize the management of current assets and current liabilities, it covers planning a
firm's overall level of liquidity, stressing cash management and credit policies. And also discuss how
to reduce the adverse funding effects caused by working capital.
Syllabus :
UNIT- I Working Capital- Concept, meaning, Nature, Components, Types, Function, Determinants and
Significance, Including Product Life Cycle and Operating Cycle Method.
UNIT- II Management of Cash, Motives for Holding Cash, Cash Planning and Budgeting, Management of Cash
Collection, Disbursement of Cash, Cash Management Models
UNIT- III Management of Marketable Securities, Purpose of Holding Securities, Determinants, Receivable
Management- Nature, Significance, Credit Standards, Evaluating the Credit Worthiness of a Customer
updation of NAAC Documents
UNIT- IV Management of Inventory- Purpose for Holding Inventory, Components, Cost-Benefits Analysis,
Inventory Management Techniques Management of Inventory- Purpose for Holding Inventory, Inventory
Management Techniques
UNIT- V Management of Current Liabilities- Sundry Creditors, Bills Payable, Contingencies, Financing of
Working Capital- Short- Term Sources, Long-Term Sources, Mechanics Of Working Capital Financing in
India.
COURSE OUTCOME:
Evaluate comparative working capital management policies and their impact on the firm's
profitability, liquidity, risk and operating flexibility
Text Books:
 Management of Working Capital by Amit K. Arora :Sahitya Bhavan Pub.
 Working Capital Management by Sharma D : Himalaya Publication
 Working Capital Management by Sawalia Bihari Ver, New Delhi:Vayu Education of India
 Periyasamy, P. (2014), Working capital management, Himalaya Publishing House, 2014
 Gupta, S.P. (2016), Financial Management, Sahiyta Bhawan Publication, 2016.
 Management of Working Capital, Amit K. Arora, New Delhi, Global Publication
Reference Books:
 Kochhar Sudhir, Working Capital Management, Gullybaba Publishing House
 Bhattacharya Hrishikes, Working Capital Management, PHI Publication
 Working Capital Management, Manika Garg, Educreation Publishing

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
COURSE OBJECTIVE:
This subject aims in understanding the changing domestic and global investment scenario in general
and Indian capital market in particular with reference to availability of various financial products and
operations of stock exchanges.
Syllabus :
UNIT- I INVESTMENT: - Meaning of Investment, Characteristics of Investment, Objectives of Investment,
Investment vs. Speculation, Investment vs. Gambling, Types of Investors, Investment Avenues, Meaning
of Risk, elements of Risk,
UNIT- II Meaning of Fundamental Analysis, Economy – Industry- Company Analysis Framework, Economic
Forecasting, Techniques, Industry Analysis, Industry Life cycles, Industry Characteristics, company
Analysis, Default Risk, Interest Rate Risk
UNIT- III SECURITIES MARKET:- Financial Market, Segments of Financial Market, Types of Financial Market
, Primary Market/New Issues Market, Methods of Floating New Issues, Regulation of primary Market,
What is a stock Exchange , Functions of Stock Exchanges stock Market in India.
UNIT – IV Derivatives – Concept of forwards, futures, valuation of futures, Options – Types of options, Problems
on call and put options with different strategies, Black Scholes Option pricing model
UNIT- V PORTFOLIO ANALYSIS: - Expected Return of a portfolio, Risk of a Portfolio, Reduction of Portfolio
Risk through Diversification, Feasible set of Portfolios, Efficient set of Portfolios.
COURSE OUTCOME:
On the successful completion of this subject the student will be able to understand the various
alternatives available for investment. Learn to measure risk and return, value of the equities and bonds.
Text Books:
 Kevin S. (2013), Security Analysis and Portfolio Management, Prentice Hall of India.
 Security Analysis & Portfolio Management by Punithavathy Pandi, Noida :Vikas Publication.
 Security Analysis & Portfolio Management by Pasha M. Airif, New Delhi :Vrinda Publication
 Security Analysis and Portfolio Management by Mohammed Arif Pashi, New Delhi Pearson Publication
 Security Analysis and Portfolio Management by Donald E. Fischer, New Delhi Pearson Education
 Seventh Edition, Security Analysis & Portfolio Management, Ronald J. Jordan, AK Pradhan.
 Investment analysis and portfolio management, fifth edition, Prasanna Chandra.
Reference Books:
 Ranganatham, M. &Madhumati, R. (2012), Security Analysis and Portfolio Management, Pearson Education,
 Peter S. Rose and Sylvia C. and Hudgins, “Bank Management and Financial Services”, Tata
McGraw Hill, New Delhi, 2012.
 Padmalatha Suresh and Justin Paul, “Management of Banking and Financial Services, Pearson,
Delhi, 2012.

BEHAVIOURAL FINANCE

COURSE OBJECTIVE:-
To help students identify persistent or systematic behavioral factors that influence
investment behavior.
Syllabus:
UNIT- I Introduction of behavior, behavior models, cause of behavior difference, behavior decision making.
Evolution of behavior finance.
UNIT- II Theories of Behavioral finance: heuristics, biases, prospect theory, use of behavioral finance. Forecasting
Biases Emotion and Neuron-finance
UNIT- III Behavioral corporate finance, Approaches to behavioral and corporate finance, Market bubbles: stock
market bubbles in the recent years, classification of bubbles
UNIT- IV Forensic Accounting: Behavioral aspect of fraud, forensic auditing, tools of forensic accounting in India.
UNIT- V Group Behavior: Conformism, herding, fatal attractions Investing Styles and
Behavioral Finance
COURSE OUTCOME:-
This course is intended to develop team work skills and will able to apply behavioral
finance in corporate financial decisions.
Text Books:
 Sulphey M.M, Behavioraiouril finance, PHI learning Private Ltd, 2014 edition
Reference Books:
 Chandra Prasanna , behavioral finance, Mc Graw hill publishing, edition2016
 Forbes William, Behavioral finance, John Wiley and sons LTD,

BANKING & FINANCE

COURSE OBJECTIVE:-
It provides students with a basic knowledge of how international financial markets,
understanding of exchange rates, currency values fluctuate. It provide an in-depth
understanding of the process and techniques used to make international investment
decisions
Syllabus:
UNIT- I Evolution of Banking Institution, Introduction, Evolution of Modern Banking, Functions of banks,
Banking Structure in India, Latest Advancements in Banking Sector, Challenges to Banking Industry.
UNIT- II Commercial Banking, Introduction, Activities of Commercial banks, Retail Banking, Retail banking –
Liability Focused Segment (Deposit Accounts), Commercial Banks: Loans and Advances
UNIT- III Credit policy: Credit Management, Operational Risk Management in Commercial Banks.
UNIT- IV Commercial Banks and Priority Sector Advances, Introduction, The priority Sector, Small Scale
Industries–RBI Guidelines, Self Help Groups, Micro Credit.
UNIT- V Banking Legislations and Reforms, Introduction, Banking Laws, Other Important Laws as Applied to
Banking, Banking Sector Reforms.
COURSE OUTCOME:-
On successful completion of the course students will be able to: Describe the basic
concepts and theories that explain the function and evolution of banking and finance,
analyze the role of the Bank of International Settlements and the functioning of
international banking and financial markets.
Text Books:
 Banking In India (H), V.C. Sinha
 Principle and practice of Banking, DBA- Deewan Banking Academy Experts
 Banking and Financial System V. Nityananda Sarma
 Dr.Mithani D.M, Money, Banking, International Trade and public finance, Himalaya PublishingHouse17 th edition.
 International Banking, Indian Institute of Banking Finance, Schand, 2nd edition 2018.
 Indian Financial System & Management of Banking and Financial services, V. Pathak Bharati, Suresh Padmalatha, Paul
Justin
 Banking: Theory and PRactice by K.C. Shekhar Noida : Vikas,
 Banking Thoery & Practice by P.K. Srivastava Mumbai Himalaya Publishing House
 Banking Theory . Law & Practice by E. Gordon Mumbai Himalaya Publishing House
 Banking Services Operations by Sonal Jain & Manish Rathi & Geeti Sharma New Delhi: R.B.D. Publication ,
 Banking In India (H) by V.C. Sinha Agra SBPB
Reference Books:
 Indian Institution of banking & Finance (2013), Principles & Practices of Banking, Macmillan Publishing, 3 rd Edition,
2013
 Financial Institutions and Markets, Bhole, McGraw Hill
FUNDAMENTALS OF AGRONOMY
COURSE OBJECTIVE:
 To study about crop water requirement and water use efficiency.

 To study about application methods of manures and fertilizers.
 To study about herbicide application methods and their management.
Syllabus:
UNIT- I Agronomy and its scope, seeds and sowing, Crop nutrition, manures and fertilizers, soil plant water
relationship.
UNIT- II Water use efficiency, irrigation- scheduling criteria and methods, quality of irrigation water, water
logging.
UNIT- III Weeds- importance, crop weed competition, concepts of weed management-principles and methods
UNIT- IV Growth and development of crops, factors affecting growth and development
UNIT- V Crop rotation and its principles, adaptation and distribution of crops, harvesting and threshing of crops.
COURSE OUTCOME:
 To knowledge about methods of herbicide and fertilizer application.
 To knowledge about application methods of fertilizer.
 To knowledge about herbicide application methods and their management.
 To identified of weeds in crops.
Text Books:
 Principles of Agronomy - S.R. Reddy (1999), Kalyani Publication, New Delhi
 Hand Book of Agriculture (2006) - ICAR Publication
Reference Books:
 Introduction to Agronomy and soil and water Management - V.G. Vaidya and K.K. Sahatrabudhe

AGRICULTURAL & RURAL MARKETING
COURSE OBJECTIVE:
The objective of this course is to explore the students to the Agriculture and Rural Marketing
environment so that they can understand consumers and marketing characteristics of the same for
understanding and contributing to the emerging challenges in the upcoming global economic
scenario.
Syllabus:
UNIT- I Concept & scope of rural market, Rural development as a core area, Rural markets’ Characteristics, Rural
markets.
UNIT- II Rural Consumer Vs Urban Consumers – a comparison, Relevance of Marketing mix for Rural
market/Consumers. Problems in rural market
UNIT- III Segmentation, Targeting & Positioning for rural market, Promotional Strategies & Distribution Strategies
for Rural consumers.
UNIT- IV Understanding Agricultural Markets, Objectives of Agriculture Marketing, Challenges in Agriculture

Marketing, Agriculture Marketing & its Economic importance.
UNIT- V Export potential for agri-products, Marketing Strategies for Seed; Fertilizers; Pesticides; Farm equipment.
COURSE OUTCOME:-
After studying the subject students understands the insights of Agricultural and Rural
marketing environment and different issues pertaining in it so as to draw suitable
measures for tapping the wide available opportunity.
Text Books:
 Kashyap, Pradeep (2016), Rural Marketing. Pearson Education, 3rd Edition
Reference Books:
 Kuamr, Dinesh and Gupta, Punam (2015), Rural Marketing – Challenges and Opportunities, Sage Publications.
 Shinde, Rajesh H. (2016), Rural Marketing in India. ABD Publishers.
 Austin, Charles Burgess and Wehrwein, George Simon (2015), Co-operation in Agriculture, Marketing and Rural
credit. Nabu Press.

SEED PRODUCTION TECHNOLOGY

COURSE OBJECTIVE:-
This subject is a aim to provide the students with the knowledge of agro-chemical
industry, its regulatory authorities & agro-chemical.
Syllabus:
UNIT- I Importance of quality seeds in agriculture; principles and methods of seed production of cereals, pulses,
oilseeds and miscellaneous field crops; principles of seed certification and certification agency, seed laws
and seed law enforcement.
UNIT- II Seed processing drying, cleaning, grading, treatment, weighing, bagging and handling of seeds;
installation and management of seed processing plants- Seed storage; loss of seed viability during storage;
seed packaging storing breeder, foundation and certified seeds.
UNIT- III Germplasm conservation; construction and seed stores: seed development and germination; principles and
methods moisture, viability, seed vigour, genetic purity and seed health- Seed industry in India-present
status and future prospects.
UNIT- IV Role of public, private and cooperative sectors; national policy and programmes seed demand and supply;
forecasting seed demands; seed trade and export potential.
UNIT- V Organization of seed industry in India; Human resource development in seed industry, managing seed
industry efficiently.
COURSE OUTCOME:-
The result will be students get basic knowledge of seed development and structures and
apprise students with its relevance to production of quality seed.
Text Books:
 Seed Production Technology of Vegetables ‐ B.S. Asati and Prabhakar
Reference Books:
 Seed Production of Field Crops - S.S. Mondal

PROBLEMATIC SOILS & THEIR MANAGEMENT

COURSE OBJECTIVE:-
 To study about sampling techniques and provide an understanding of soil and plant
analysis along with a review of nutrient management.
 To knowledge of soil science and help the student understand the principles behind
the soil science.
 To study about the nutrients sources and fertilizers application in soil.
Syllabus:
UNIT- I Soil quality and health. Distribution of Waste land and problem soils in India, Their categorization based
on properties.
UNIT- II Reclamation and management of Saline and sodic soils, Acid soils, Acid Sulphate soils, Eroded and
Compacted soils, Flooded soils, Polluted soils.
UNIT- III Irrigation water quality and standards, utilization of saline water in agriculture.
UNIT- IV Remote sensing and GIS in diagnosis and management of problem soils.
UNIT- V Multipurpose tree species, bio remediation through MPTs of soils, land capability and classification, land
suitability classification: Problematic soils under different Agro-ecosystems
COURSE OUTCOME:-
 To knowledge about nutrient management programme.
 To knowledge of soil and to help understand the save of soil.
 To study about the nutrients use efficiency and their application in soil.
Text Books:
 The Nature and Properties of Soils. 10th Edn. Printice Hall India pvt. Ltd. New Delhi
 Raymond W Miller and Roy L. Donahue. 1992. Soils and Introduction to Soils and Plant Growth. 6th edn. Printice Hall
India pvt. Ltd. New Delhi
Reference Books:
 Robert .M. Devlin and Francis H. Witham 1986. Plant Physiology. 4th Edn. CBS Publishers and Distributors New Delhi.

ENTERPRISE RESOURCE PLANNING
COURSE OBJECTIVE:
To understand about ERP systems, ERP software and modules, Implementation of ERP, and Emerging
trends on ERP.
Syllabus:
UNIT- I INTRODUCTION - Overview of enterprise systems – Evolution - Risks and benefits -Fundamental
technology - Issues to be consider in planning design and implementation of cross functional integrated
ERP systems
UNIT- II Overview of ERP software solutions- Small medium and large enterprise vendor solutions, BPR,
Business Engineering and best Business practices - Business process Management.
UNIT- III Planning Evaluation and selection of ERP systems-Implementation life cycle - ERP implementation,
Methodology and Frame work- Training – Data Migration. People Organization in implementation-
Consultants, Vendors and Employees
UNIT- IV POST IMPLEMENTATION Maintenance of ERP- Organizational and Industrial impact; Success and
Failure factors of ERP and ERP Implementation.
UNIT- V EMERGING TRENDS ON ERP - Extended ERP systems and ERP add–ons -CRM, SCM, Business
analytics etc- Future trends in ERP systems-web enabled, Wireless technologies.
COURSE OUTCOME:
Enhanced Evaluation of ERP systems, Business Analytics, Future trends in ERP systems.
Text Books:
 Alexis Leon (2007), ERP demystified, second Edition Tata McGraw-Hill
Reference Books:
 Mahadeo Jaiswal and Ganesh Vanapalli (2009), ERP Macmillan India,.

 Vinod Kumar Grag and N.K. Venkitakrishnan, (2006), ERP- Concepts and Practice, Prentice Hall of India,2nd
edition.

SYSTEM ANALYSIS & DESIGN
COURSE OBJECTIVE:
This subject introduces established and evolving methodologies for the analysis, design, and
development of an information system
Syllabus:
UNIT- I Systems Concepts and the Information Systems Environment:

Introduction, the Systems Concept: Definition. Characteristics of a System: Organization. Interaction,
interdependence, Integration, elements of a system, Control, Feedback, Environment, Types of Systems,
Manmade Information Systems, The System Development Life Cycle- Introduction, System
Development life cycle, Feasibility Study, Analysis. Design, Implementation
UNIT- II Systems planning and initial Investigation:

Introduction, Bases for Planning in Systems Analysis, Dimensions of Planning, Determining the User’s
Information Requirement, Background Analysis, Fact- Finding Analysis
UNIT- III Feasibility Study:

Introduction, Statement of Constraints, Identification of Specific System Objectives, Feasibility
Considerations, Steps in Feasibility Analysis, Feasibility Report, The Process and Stages of Systems
Design: Introduction, The Process of Design: Logical and Physical Design, Design Methodologies.
UNIT- IV System Testing and Quality Assurance:

Introduction, Nature of Test Data, Test Plan, Activity Network for System Testing system, Quality
Assurance: Goals in the Testing, Role of the Data Processing Auditor, Implementation and Software
Maintenance: Introduction, Software Maintenance: Primary Activities of a Maintenance Procedure.
UNIT- V Hardware/Software Selection and the Computer Contract:

Introduction, Hardware & Software Suppliers, Types of Software, Procedure for Hardware / Software
Selection, Major Phases in selection, Financial Consideration in Selection: Rental Option, Lease Option,
Purchase Option, Computer Contract: The Art of Negotiation, Contract Checklist, Project Scheduling
and Software Introduction, Why do systems fail?
COURSE OUTCOME:-
After reading this subject, students should be able to define and describe the five phases of the system
development life cycle, Describe how systems analysts interact with users, management, and other
information systems professionals. Develop data flow diagrams and decision tables. Perform a
feasibility study. Evaluate systems development alternatives. All this skills helps them to find various
job and entrepreneurship opportunities in the field of IT sectors.
Text Books:
 System Analysis and Design by E. M. Award.
 Analysis and Design of Information System by J Senu.
 The Analysis Design and Implementation of Information by Lucas.
 Fundaments of System Analysis by J.F. Garald and A.F. Garald.
 J. Whitten, L. Bentley and K. Dittman, "Systems Analysis and Design Methods", Fifth Edition, Tata McGraw
Hill.
 System Analysis & Design (H) by Ashish Tiwari Indore
Kamal Prakashan
Reference Books:
 System Analysis and Design Paperback – 2014 by Ik vinderpal Singh
 Systems Analysis and Design, 6ed Paperback – 2016 by Dennis , Wixom , Roth
 Singh Brijendra, (2016)”System Analysis and Design”, New Age International Pvt. Ltd.
 Awad Elias M. (2014)”system Analysis and Design”, Galgotia Publications Pvt. Ltd”.

TECHNOLOGY ASSESSMENT & FORECASTING
COURSE OBJECTIVE:-
To understand the technology growth, changes, forecasting techniques, Assessment
and competitiveness
Syllabus:
UNIT- I Technology origin and evolution – Tailoring technology to fit specific industry requirements –
Organization redesign – Organizational re-engineering – Financial considerations for technology
Planning
UNIT- II Technology cycle and understanding technologies change - Responding to technological changes -
Adoption of technology - Overcoming resistance - different approaches.
UNIT- III Technology Forecasting – Need –Methodologies: - Trend Analysis, Analogy, Delphi, Soft System
Methodology, Mathematical Models, Simulation, System dynamic, S-curve, Role of Technology
Information Forecasting and Assessment Council (TIFAC).
UNIT- IV Dissemination of technology information and strategic planning - Technology choice and evaluation
methods – Analysis of alternative technologies - Implementing technology programmes.
UNIT- V Factory and office automation - Business Process Reengineering - Quality Management –Use of
Transferred Technology - Collaborative innovation environment – Collaborative knowledge-intensive
industry environment – Business and government relations – Technological competitiveness in some of
the developing and developed countries.
COURSE OUTCOME:-
To adopt recent technological changes, Assess alternatives and Compete in Industry
Text Books:
 Tarek M. Khalil, (2003), Management of Technology, McGraw Hill,.
 Vijay Kumar Khurana, (2007)Management of Technology and Innovation, Ane books India, Chennai,
Reference Books:
 Robert Szakonyl,( 2008)Handbook of Technology Management, Viva Books Private Limited,.
 Gerard H. Gaynor, (1996)Handbook of Technology Management, McGraw Hill

RESEARCH & DEVELOPMENT MANAGEMENT

COURSE OBJECTIVE:-
To understand how to design and lead R& D processes and manage R & D
Organization.
Syllabus:
UNIT- I Introduction – historical perspective – validation and evaluation – basic research – applied research –
technology in R&D – successful R&D management – basic condition – Elements – vision, mission,
strategy – Deming cycle (PDCA), hypothetico deductive approach, competency matrices, thematic
clustering
UNIT- II Structural Components – Organizational Environment, , Global R & D, Outsourcing R & D, Virtual R &
D. Creativity – Tools –Climate - MBTI Creativity Index. Innovation – Pathways, sources, business
analysis techniques
UNIT- III Quality management system, Good laboratory practices, Good management practice, Quality
environmental management system- Data recording. TQM in R & D – Quality procedures, Continuous
improvement, measurement techniques, Benchmarking.
UNIT- IV Building scientific skills base - Skill audit process, skill requirements, skills gap assessment, selection &
induction, Developing people –Performance management , reviewing and monitoring, appraisal schemes,
T & D, Career Management & Development - Succession planning. R & D team Manager – Leadership,
Creative groups.
UNIT- V Support Services – Analytical, Manufacturing, Library service, IT & Telecommunication, legal.
Laboratory Automation – Synthesis Lab – Microscale experimentation. Intellectual property – patents –
types, procedure. Publications – categories – Science Citation Index – impact factor – citation metrics.
Financial Control – Budgets, Plans, Costs, research grants & funding, project proposal writing. Risk
Assessment – Performance standards and indicators – Audit & review
COURSE OUTCOME:-
After learning this course, students will able to ensure an effective, efficient and
sustainable Research & Development.
Text Books:
 R.K.Jain, Harry C Triandis,( 1997) Management of Research and Development Organization: Managing the
Unmanageable, John Wiley & Sons.
 George F Thompson,( 1970) The Management of Research and Development, Batsford.
Reference Books:
 Harold Arthur Collison,( 1964) Management of Research and Development, Pitman
 Andreas Holzinger, (2011)Successful Management of Research & Development, Books on Demand,
________________________________________________________________________________________

DIGITAL MARKETING
COURSE OBJECTIVE:
The basic purpose of this paper is to familiarize the students with the preliminary aspects of Digital
marketing so that they may have overviews while applying the concept of this subject
Syllabus:
UNIT- I E-marketing- Introduction, concept - Situation – B2C, B2B, C2B and C2C, sloppy e-marketing, Internet
as a sales tool, customer-service tool, communications tool, cost reduction, brand-building tool, Tactics,
action and control, Remix – Introduction, marketing mix, Beyond the mix, Product, Price, Place,
Promotion, People, Physical evidence, Process, An extra ‘P’– partnerships
UNIT- II Managing digital marketing - Transformation to e-business, Reviewing digital marketing capabilities,
Budgeting, Selecting supplier, Change management for digital transformation, Measuring and optimizing,
Automation, E-business security, E-planning - Situation analysis, Objectives, Strategy, Tactics, Actions,
Control, The 3Ms resources: ‘men’, money and minutes
UNIT III E-models - Online revenue models, Intermediary models, Attribution models, Communications models,
Customer information processing models, Customer buying models, Loyalty models, Social media
models, Social business models and the Ladder of Engagement, E-customers – Motivations, Expectations,
Fears and phobias, Online information processing, online buying process, Online relationships and
loyalty, Communities and social networks,
UNIT- IV Social media marketing - Benchmarking and setting goals, Create strategy and plan, Social listening and
online reputation management, Develop the content marketing, Social media communications strategy,
Social media optimization (SMO), Site design - Integrated design, Online value proposition, Customer
orientation, Aesthetics, Page design, Content strategy and copywriting, Navigation and structure, Mobile
site design
UNIT- V Traffic building - Search engine marketing, Online PR & partnerships, Interactive advertising, Opt-in
email, Viral marketing, Offline traffic building, e-CRM - Relationship marketing, Database marketing,
Profiling, Personalization, Email marketing, Control issues
COURSE OUTCOME:-
After learning this subject student will get familiarize with all aspects of digital
marketing as this is the new development in the field and today all firms were
slightly shifted their traditional promotions to digital promotions
Text Books:
 Chaffey, Dave and Smith, P.R. (2018), E-Marketing Excellence – Planning & Optimizing Your Digital Marketing.
4th Edition. Routledge Publications.
Reference Books:
 Rob Strokes (2013), E-marketing – The essential guide to marketing in Digital World, Quirk e
Marketing (Pty) Ltd., 5th Edition, 2013
 Bhatia, Puneet Singh (2017), Fundamentals of Digital Marketing. Pearson Education, 1 st Edition.

SALES MANAGEMENT
COURSE OBJECTIVE:
The course helps the students to develop the understanding of concepts, approaches and the practical
aspects of the key decision making variables in sales management .
Syllabus :
UNIT- I Evolution of Sales Management – nature and role – Sales Management functions – selling
process ; Sales Organisation structure – product specialisation structure, customer-based structure, new or
existing account structure, mixed organisation.
UNIT- II Sales channels – selection of channel, types of channel, market condition, channel structure,
profit potential; Theories of Selling: Buyer- Seller Dyads AIDAS Model
UNIT- III Sales Force Management – Determination of Sales Force Size, Recruitment and selection,
motivation of sales force, compensation, training of sales personnel, monitoring and
performance evaluation, Sales Control
UNIT – IV Sales forecasting – forecasting and market planning system, qualitative forecasting techniques,
quantitative forecasting techniques; Sales budget – purpose 1of sales budget, budget allocation, budgeting
process; Sales Techniques – personal selling process.
UNIT –V Retail sales – trends in retailing, retail strategies, store planning, design and layout, supply chain
management in retailing, Case Study Course Outcome: Students will be able to understand concept,
importance how sales management is done in organizational setting.
Text Books :
o Sales Management – Decisions, strategies and cases by
Cundiff, Still & Govani, PHI
o Sales and distribution management by Sahadev, OUP
Reference Books:
1. 1.Sales and distribution Management by S.L.Gupta, Excel

2. 2.Selling& Sales Management, Jabber & Lancaster, Pearson Edu.

SERVICE MARKETING

COURSE OBJECTIVE:-
The objective of the course is to develop an understanding of services and service
marketing with emphasis on various aspects of service marketing which make it
different from goods marketing.
Syllabus:
UNIT- I Introduction – Concept of services, Importance of Service Sector in Economy, Characteristics and
Classifications of services, Service marketing mix, Environment of Service Marketing (Micro as well as
Macro).
UNIT- II The Purchase Process for Services – Segmentation, Targeting and Positioning, Consumption values,
Purchase models for Services, Service Encounters, Post-Purchase phase, Service Quality – Meaning,
Service Quality Gaps & Models (SERVQUAL & SERVPERF)
UNIT- III Product - Product differentiation, Product levels, Supplementary Services, Pricing of services- Pricing
concepts, Strategies, Use of differential pricing, Place-Service distribution, components of service
delivery system, problems associated with services delivery.
UNIT- IV Promotion- Advertising, Sales Promotion & Personal Selling in service industry, People- Peoples
involvement in services, managing people for service advantage, Recruitment & training of peoples for
service delivery, Physical Evidence-Concept of Physical Evidence, Importance, types of Physical
Evidence in various services, Process-Concept, Types of process, Role of process in various services
UNIT- V Managing Supply, Demand and Productivity – Introduction, Managing Supply and Demand, Tools,
Coping with fluctuating demand, Enhancing Productivity, Capacity Management, Challenges in
Marketing of services Application of Service Marketing to Hospitals, Educational Institutions, Tourism
Industry and Hotel Industry.
COURSE OUTCOME:-
After studying this subject student get an insight about aspects of services and service
marketing which helps them to take effective decisions related to services offered by
the organization.
Text Books:
1. Service Marketing by Mehta & Mehta : Ramesh book depo
2. Service Marketing by C.A.C Ramgopala : Age International Pub.
3. Christopher Lovelock (2004), Service Marketing, Pearson Education, 4th Edition,
Reference Books:
 Kenneth E Clow, et al, Services Marketing Operation Management and Strategy, Biztantra, 2 nd Edition, New Delhi,
2004.
 Halen Woodroffe, Services Marketing, McMillan, 2008.
 Valarie Zeithaml et al, Services Marketing, 5th International Edition, 2012

INTERNATIONAL MARKETING

COURSE OBJECTIVE:-
The major objective of this course is to provide an exposure to the area of Marketing
in the International perspective due to ever increasing business dealings in the foreign
markets.
Syllabus:
UNIT- I Introduction to International Marketing, Meaning of International marketing, Nature of international

marketing, Differences between Domestic and International Marketing, Importance of International
Marketing, International Marketing environment, Economic, Political, Legal, Socio-cultural &
Technological Environment, International Marketing Segmentation and Positioning, Bases of Market
segmentation, Positioning, International Market entry strategies, Country Identification, Screening,
Selection, Mode Of Entry, Trade-Off Between Different Modes Of Entry.
UNIT- II International Product designing, International Products and International Brands, Product adaptation vs
Product Standardisation, Product Line Decisions, International Product Life Cycle, New Product
Development, Pricing for International Products, Factors Affecting International Price Determination,
Methods of Pricing, International Price Quotations, Dumping, Price Distortion, Counter-trade,
International distribution channel and logistic management, International Distribution Channels,
International Distribution Logistics, Modes of Transportation, Packaging, Containerisation, International
Promotion mix, Media Selection, Personal Selling, Public Relations and Publicity, Sales Promotion,
Advertising, Role, Advertising Media, Unified vs Diversified Advertising Strategy.
UNIT- III India’s foreign trade, Trends in Foreign trade, India’s Merchandise Export & Imports, Foreign Trade
Policy, Exim Policy of India, Objectives of the Exim Policy, Governing Body of Exim Policy, Export
Procedure and Documentation, Export and Import Procedure, Naming the Business, Selecting the
Company, Making Effective Business Correspondence, Processing an Export Order, Entering into Export
Contract, Documents for Declaration of Goods under Foreign Exchange Management, The Statutory
Control, Declaration Forms, Documents for Transportation of Goods, Documents for Customs Clearance
of Goods, Other Documents, Export Assistance Documents.
UNIT- IV Regionalism vs multilaterism, Dynamism In The Interface Of Multilateral Trading System And
Regional Trade Agreements, Evolving Multilateral Trading System, Recent Rise of Regionalism, Inter-
relationship between Multilateralism and Regionalism, Deepening "Tripolarization" of the World
Economy, Basic Principles of the Multilateral Trading System, Trade Blocs, Important Grouping In The
World, SAARC, North American Free Trade Agreement (NAFTA), Asia-Pacific Economic Cooperation,
Organisation for Economic Co-operation and Development, European Union, Association of Southeast
Asian Nations, Legal Dimensions In International Marketing Role of WTO, Agreement on Rules of
Origin, Understanding on Rules and Procedures Governing the Settlement of Disputes, The WTO
Provisions Related to RTAs.
UNIT- V International Marketing Research, Need for Overseas Market Research, Sources of Market Research,
Screen Potential Markets, Assess Targeted Markets, Draw Conclusions, Market Research Process, The
Scope of International Marketing Research, The International Marketing Research Process, Defining the
Research Problem and Research Objectives, Developing the Research Plan, Deciding on Information
Sources, Secondary Data, Primary Data, Role of International Trade Agencies, Planning and Conduct of
Market Survey, Setting Objectives, Adopting Methodology, Survey Conducting, Survey Techniques,
Survey Reporting, Marketing Information System, Internal Records System, Marketing Intelligence
System,
COURSE OUTCOME:-
After getting the knowledge of this subject students will able to understand the
different aspects of international marketing so as to take decision for expansion of the
organization and increasing business dealings in the foreign markets.
Text Books:
 International Marketing by International Marketing : Kothari & Jain
 Saha, Satish Kumar and Agarwal, Anju (2016), International Marketing. SBPD Publications. 1st Edition.
 International Marketing by S. Yuvraj
 International Marketing ( Text & Cases ) by F. Cherunilam , Mumbai:
Himalaya Publishing House,
 International Marketing : Global Enviorment Corporate Strategy Case Studies by Rajagopal Noida :
Vikas ,
Reference Books:
 Francis Cherunilam (2013), International Marketing – Text & Cases, Himalaya Publishing House, 13 th Revised Edition, 2013
 Cateora, Philip R., Gilly, Mary C. and Graham, John L. (2017), International Marketing. McGraw Hill Publication, 16 th
Edition.
 Srinivasan, R. (2015), International Marketing. PHI Learning,

MANAGEMENT TRAINING AND DEVELOPMENT
COURSE OBJECTIVE:
The subject is aims to give conceptual understanding & importance of training & development into
management practices.
Syllabus :
UNIT- I Training, Meaning and Definition of Training, Approaches to Training, Objectives of Training, Benefits
of Training, Problems in Training Programme, methods of training.
UNIT- II Challenges and Opportunities for Training the top, Middle and junior level executives, Framework for
Conducting a Training Need Analysis (TNA), Induction and Orientation, Training for Top and Middle
Management, Training for Junior Levels, Supervisory Training Programme.
UNIT- III Identifying Training Needs, Training Needs Concept, How to manage training & Development needs
Assessment, Individual Learning Needs Analysis Information. Issues in Training, Location of Training,
Duration of Training. Training Process, Training Plan, Designing, Elements of Training, Stages, Role of
Training in Business, Limitation of Training. Implementation of Training, Training Policy, Factors
Influencing the Training Policy, Contents of Training Policy, Advantages of Training Policy .
UNIT- IV Training for Creativity & Leadership skills, Creative Talent, Benefit from training, How to train for
creativity, Teaching creativity: Leadership Training, How to train for leadership, Situational Leadership,
Mentoring Model. Designing a Training Programme, Training Program Design Basics, Considerations,
Twelve Steps for Designing Effective Training Programs.
UNIT- V Learning, Nature of Learning, Principles of Learning, Components/Elements of Learning, Electronic

Learning (e-Learning), The organizational learning, Impact of Different Learning Styles on Training.
Management Development, Concepts, Significance Of Management Development, Nature Of
Management Development, Training vs. development. Issues in Development, Location and Duration,
Technique/Method of Management Development
COURSE OUTCOME:
This course will help to develop critical and reflective thinking abilities and Demonstrate a commitment
to social justice Develop a range of leadership skills and abilities such as effectively leading change,
resolving conflict, and motivating others.
Text Books:
 Management Theory & development Practice by P. Subha Rao : Himalaya Publications

 Management training & development by Upadhyay & Gupta : Ramesh book depo
Reference Books:
 HR Planning & development by Upadhyay : Ramesh Book Depo

MANAGEMENT OF INDUSTRIAL RELATIONS
COURSE OBJECTIVE:
The subject aims the concepts of the industrial relations and dynamics of employee management relations
on the different job situations.
Syllabus:
UNIT- I Introduction to Industrial Relations, Introduction, Definition, Concept, Basic Postulates of IR. Trade
Unions, Introduction, Forms of Trade Unions, Functions of Trade Unions, Objectives of Trade Unions,
Role of Trade Unions, Classification of Trade Unions, All India Trade Union Congress, Structure of
Trade Unions, Management of Trade Unions, Problems of Trade Unionism in India
UNIT- II Worker's Participation in Management, Introduction, Elements of Participation, Forms of Participation,

Prerequisites for Effective Participation, Effects of Participative Decision-making (PDM), Effective
Workers' Participation in Management, Practice of Worker’s Participation.
UNIT- III Collective Bargaining, Introduction, Nature of Collective Bargaining, Elements of Collective Bargaining,
Collective Bargaining Process, Conditions for Success of Collective Bargaining, Features of Collective
Bargaining, Types of Collective Bargaining, Importance of Collective Bargaining, Collective Bargaining
and Adjudication.
UNIT- IV Industrial Disputes, Introduction, Process of Conflict, Nature of Conflicts, Industrial Conflict – Statistical
Dimensions, Types of Disputes, Legal Provisions relating to Discharge or Dismissal (Under Industrial
Disputes Act, 1947), Settlement of Industrial Disputes, Conciliation, Conciliation Officer, Adjustment,
Lok Adalats and the Industrial Disputes Act, 1947.
UNIT- V Grievances, Introduction, Individual or Collective Grievances, Dissatisfaction, Complaint and Grievance,
Why Grievances?, Features, Causes of Grievance, Forms of Grievance, Effect of Grievance, Key Features
of a Good Grievance-handling Procedure, NTPC-Grievance Procedure (for Executives), NTPC-Grievance
Procedure (for Non-executive), Grievance Management in Indian Industry, Guidelines for Handling
Grievances, Reducing Grievances and Improving the Process, Quality of Work Life (Q.W.L) and Work
Behavior, Case Studies.
COURSE OUTCOME:
The students will be able to sensitize and get exposure to critical tasks, functions and issues of industrial
relations and to gain insight into the dynamics of employee management relations on the different job
situations after completing this course.
TEXT BOOKS:
 Management of Industrial Relation by Navalakha Ramesh Book Depo

 Industrial relation of developing Economy by Ghosh Visunath Himalaya Publication
Reference Book:
 Industrial Relation of Developing Economy by P. Subharao Himalaya Publication

COMPENSATION MANAGEMENT

COURSE OBJECTIVE:-
This course is designed to promote understanding of issues related to the compensation
or rewarding human resources in the corporate sector, public services and other forms
or organizations and to impart skills in designing, analyzing and restructuring reward
management systems, policies and strategies
Syllabus:
UNIT- I Overview of compensation: Meaning, Importance of compensation, Elements of compensation, Factors
influencing Effective compensation, Compensation process, Designing Compensation System, Strategic
Compensation System. Wage concepts: Minimum, Fair and Living wage; Compensation Philosophies,
Conceptual and theoretical understanding of economic theory.
UNIT- II Employee satisfaction and motivational issues in Compensation; Executive Compensation; Differentials;
Internal and External Equity in Compensation system.
UNIT- III Performance management framework: Definition and coverage, reason for undertaking PM, PM Process,
Diagnosis and Bench marking, Setting Performance standards, Performance measurement, Review of
performance, Rewarding Performance through Financial and Non-Financial aspects. Understanding
different components of compensation packages like fringe benefits, perks, incentives and retirement plans.
UNIT- IV Laws relating to Workmen Compensation: Workmen’s compensation Act, Minimum Wages act, Payment
of Wages act, Payment of bonus act, Provident fund act, Equal Remuneration Act.
UNIT- V Institution/machineries related to Reward system: Wage boards, pay commission. Government, public and
private sector compensation, Wage and productivity: Concepts and regulations.
COURSE OUTCOME:-
Students will be able to understand the different compensation and benefits which can
be given to employees and also maintain a healthy environment in the organization
whether public or private
Text Books:
 Bhattacharya, Compensation Management, ISBN: 9780195698374, Oxford University Press
 P.R.N.Sinha,“Industrial Relations, Trade Unions & labor Legislations”, Pearson Education.
 P.S. Rao, “Personnel & Human Resource Management”, Himalaya Publishing house.
Reference Books:
 Joe Martocchio ,Strategic Compensation: A Human Resource Management Approach, 6/e, , Pearson Education
 Sharma Dr. A M, Compensation Management and Labour Legislation, , Himalaya Publishing House

INTERNATIONAL HUMAN RESOURCE MANAGEMENT

COURSE OBJECTIVE:-
This subject focuses on human resource planning & development, various job related
aspects like analysis, description, welfare & safety issues etc.
Syllabus:
UNIT- I Global Business: Globalization, the internationalization of the firm, Global firm, International strategy
and structure in international firms-key influences, HRM concept, issues, barriers.
UNIT- II HR practices in international scenario: Recruitment and selection of international managers. Training and
development: Expatiate training, Types of cross cultural training
UNIT- III International Pay and Reward: Compensation, benefits, components of compensation programme
UNIT- IV Industrial Relations: Key issues in International Industrial Relations, Trade union and International
Industrial Relations
UNIT- V Other Issues: Expatriation and Repatriation, Cultural dimensions of HRM – Cross cultural theories, future
challenges in IHRM
COURSE OUTCOME:-
After completion of this course, students will be able to understand international
aspects of human resource management.
Text Books:
 P. SubbaRao, International Human Resource Management, Himalaya Publishing House.
 K. Aswathapa ,International Human Resource Management, Tata McGraw Hill Publishing Co.
Reference Books:
 Peter J. Dowling Denice E Wetch, Randall S. Schuler, International Human Resource Management,Thomson South-
Western Publishers.
 P.L. Rao , International Human Resource Management ,Excel Books,

AUDITING

COURSE OBJECTIVE:
To understand the concept and application of auditing in organizational setting
Syllabus:
UNIT- I Introduction to auditing: Nature, scope and objectives of auditing; financial statement assertions; Basic
principles governing an audit; Relationship of auditing with other subjects; Auditing and Investigation;
professional and business ethics governing the work of the auditor
UNIT- II Types of audit (classification on different bases), The audit process – with reference to relevant AASs: a.
Accepting audit engagement : Audit planning, audit programme, control of quality of audit work –
delegation and supervision of audit work b. Documentation : Audit working papers, Audit files –
permanent and current audit files; ownership and custody of working papers c. Audit evidence: Audit
procedures for obtaining evidence; Sources of evidence; Reliability of audit evidence; Methods of
obtaining audit evidence. Internal control, internal check and internal auditing; application of concept of
materiality and audit risk
UNIT- III Vouching: Meaning, objectives, importance and general principles of vouching; Vouching and routine
checking; Concept of vouchers, different types of evidence for vouching; Teeming and lading: a
challenge of vouchers; Vouching of different types of transactions
UNIT- IV Verification: Meaning, importance and general principles of verification; Vouching and verification;
Audit of suppliers’ ledger and the debtors’ ledger, Audit of impersonal ledger, Audit of assets and
liabilities.
UNIT- V Audit of limited companies (in light of new companies Act 2013): Appointment of auditors; Removal and
resignation of auditors; Eligibility and disqualification of auditor and punishment for contravention;
Remuneration of auditors; The rights and duties of the auditor covered by the statute, the responsibilities
and legal liability of the auditor; Auditor not to render certain services; Auditor to sign audit report and to
attend general meeting; specified items of cost for audit by central government for certain companies;
Audit report: Qualifications, disclaimers, adverse opinion, Disclosures; Reports and certificates
(Excluding CARO)
COURSE OUTCOME:
The students will be able to understand the importance and application of auditing .
Text Book
 Fundamentals Auditing – S K Basu, Pearson India
 Practical Auditing by Spicer & Pegler (Ghatalia) – Allied Publishers
Reference :
 Fundamentals of Auditing by Gupta & Arora – TMG
 The Audit Process by Gray & Mason – Business Press (Thomson Learning)

FINANCIAL MARKETS AND FINANCIAL STATEMENT ANALYSIS
COURSE OBJECTIVE:
To understand the concept, importance and application of financial market and financial statement
analysis
Syllabus:
UNIT- I Financial Markets – Concept, Structure and Regulatory Bodies; Money Market – Concept, Functions,
Intermediaries and Instruments; Capital Market- (i) Primary Market – Functions, Methods of Capital
Issues, Role of Intermediaries, Regulation, (ii) Secondary Market –a) Listing of Securities, b) Securities
Trading Mechanism, c) Depositories and Depositing Participants, d) Stock Exchanges - Leading Stock
Exchanges in India, Functions, Role of Intermediaries, Stock Indices -Computation Methodology, Major
Indices, e) SEBI: Role, Functions( Relevant regulations); Debt Market- (i)Corporate debt market, (ii)
Public Sector Undertakings debt market, (iii) Government Securities Market; Derivative Market: Traders,
Types-Forward, Future, Option and Swap; Financial Services- a) Credit Rating, b) Banking Services, c)
Merchant Banking, d) Mutual Funds: Concept, Types, NAV, Loads, e) Financial intermediation.
UNIT- II FINANCIAL STATEMENT ANALYSIS- Introduction (a) Understanding the Contents of

Corporate Annual Reports- i. Balance Sheet, ii. Income Statement, iii. Cash Flow Statement iv.
Significant Accounting Policies v. Auditors Report vi. Directors Report vii. Management Discussion and
Analysis viii. Notes to Accounts (b) Corporate Financial Reporting – Meaning, Objectives of corporate
financial reporting, Qualitative characteristics of financial reporting information. Window dressing in
corporate financial reporting, Creative accounting/ Creative Financial Practices adopted in window
dressing. (c) Specific Issues in Corporate Financial Reporting i. Segment reporting - Meaning and
need (Ind AS 108) ii. Interim reporting – Meaning and need(Ind AS 34)
UNIT- III Techniques of Financial Statement Analysis i. Comparative statements ii. Common Size statements –
Meaning and Preparation of Common size Profit and Loss Account and Balance Sheet iii. Trend Analysis
iv. Inter-firm and intra-firm comparisons, benchmark for comparison
UNIT- IV Ratio Analysis Overview of various accounting ratios - Profitability, Liquidity, Activity/ Turnover,
Leverage/Solvency, Du Pont analysis, Market Strength Analysis - Computation, analysis and
interpretation - Preparation of financial statements using ratios
UNIT- V Developments in Financial Reporting (a) Value Added Statement (b) Economic Value Added, Market
Value Added, Shareholders’ Value Distress Analysis- Causes, Factors & Indicators of corporate
sickness. Models of distress prediction.
COURSE OUTCOME:
Students will be able to understand the concept and application of financial markets and financial
statement analysis
Text Books:-
 Bhattacharya Ashis K – Financial Statement Analysis-Ewieser (India)
 George Foster – Financial Statement Analysis-Pearson (India)
 Wild, Subramanium & Halsey-Financial Statement Analysis-McGraw Hill, India
 Mukherjee, Ghosh & Roy – Indian Financial System & Financial Market Operations –
 Dey Book Concern
Reference Books:
 Saha – Indian Financial Statement & Markets – McGraw Hill

 Pathak – Indian Financial System – Pearson, India
 Bhole – Indian Financial System – McGraw Hill, India
 Khan & Jain – Management Accounting & Financial Analysis – McGraw Hill
 Machiraju – Indian Financial System – Vikash Publication
 Damodaran – Damodaran on Valuation – Wiley India

TAX MANAGEMENT & PLANNING
COURSE OBJECTIVE:-
This subject provides an introduction to, and overview of, fundamental concepts of
income Topics include Introduction to Taxation, including income tax, capital gains
tax, fringe benefits tax, and goods and services tax.
Syllabus:
UNIT- I Income Tax: Basic Framework, Introduction, Concept of Income, Historical Background of Income Tax,
Overview of Income Tax Law in India, Basic Concepts of Income Tax, Agricultural Income, Income Tax
Systems in India, Residential Status and Taxation, Introduction, Residential Status (Section 6),
Residential Status of a Company, Incidence of Tax, Scope of Income, Deemed Receipt and Accrual of
Income in India, Categories of Income which are Deemed to Accrue or Arise in India,
UNIT- II Corporate Tax Planning, Introduction, Concept of Tax Planning, Overview of Corporate Tax Planning,
Tax Evasion, Tax Avoidance, Tax Management,
UNIT- III Set-off and Carry Forward of Losses, Introduction, Set-off and Carry Forward of Losses: Meaning and
Scope, Section 71 B, Sections 72 & 80, Section 72A, Section 72AA, Section 72AB, Section 73 and
Section 73A, Section 74, Section 74 A (3), Section 78 and Section 79, Order of Set-off of Losses,
UNIT- IV Computation of Taxable Income of Companies, Introduction, Computation of Taxable Income of

Companies, Minimum Alternative Tax (MAT), Tax on Distributed Profits of Domestic Company, Tax on
Dividend and Income Received from Venture Capital Companies,
UNIT- V Tax Planning for Different Organizations, Introduction, Decision Regarding Forms of Organizations, Tax
Planning for Sole Proprietorship, Tax Planning for Partnership, Tax Planning for Company, Tax
Consideration in Specific Managerial Decisions, Introduction, Managerial Decision, Tax Planning
Regarding Employees Remuneration, Tax Planning Regarding Fringe Benefit Planning, Tax Planning
Regarding Remuneration Planning, Case Studies.
COURSE OUTCOME:-
On successful completion of this subject, students will be able to: Employ a broad
understanding of tax law, Conduct tax law research by using research skills to
interrogate primary and secondary legal materials, and analyze and synthesize
complex legal information
Text Books:
 Mehrotra, H.C., Income Tax Law & Practices, Sahitya Bhawan Publication, 2016.
 Goods and Services Tax (G.S.T.) Dr. H.C.Mehrotra and Prof. V. P. Agrawal. Sahitya Bhawan publication, Agra
 Corporate Tax Planning and Management, Dr. H. C. Mahrotra, Sathiya Bhavan Publication
 Tax Planning/ Issues/ Ideas/ Innovation, S. Rajaratnam (Author), B.V. Venkataramaiah (Author)
 Indian Tax Structure: Indian Tax A.Y. 2019-20, Meena Goyal (Author), Fourth Edition.
 Goods and Services Tax (G.S.T.) Dr. H.C.Mehrotra and Prof. V. P. Agrawal. SahityaBhawan publication, Agra
Reference Books:
 Goel Sandeep, Financial Markets, Institution and Services, PHI publication
 Gomez Clifford, Financial markets, Institution and Financial services, PHI publication.
 Income Tax Planning & Management, Dr. R.K Jain, Latest Edition
 Direct Tax Planning, Kashul Kumar Agrawal, New Delhi, Fifth Edition
 Income Tax Planning & Management, Dr. R.K Jain, Latest Edition
 Direct Tax Planning, Kashul Kumar Agrawal, New Delhi, Fifth Edition

RISK MANAGEMENT
COURSE OBJECTIVE:-
The objective of this course is to impart knowledge to students regarding the
techniques of measurement and control of risk.
Syllabus:
UNIT- I Introduction to risk management: The Concept of Risk, Risk v/s Uncertainty, Different types of risk; Risk
management v/s Risk avoidance; Risk Management Process; Risk Management Policies; Risk
Immunization Strategies
UNIT- II Measurement and Control of Risk: Identifying Measures and Controlling Risk – Statistical Method,
Fixation and Delegation of Limits,
UNIT- III Asset Position Limits/ Deal Size/Individual Dealers/Stop Loss Limits. Margins: Value at Risk Margin,
Extreme Loss Margin, Mark to market Margin
UNIT- IV Management of Risk: Credit risk, Asset-liability gap risk, Interest rate risk, market risk, currency risk,
due-diligence risk, systematic and unsystematic risk.
UNIT- V Tools of risk management: insurable and non-insurable. Financial Derivatives:

meaning, types and uses. Participants in derivatives market. Contract details of
financial derivatives in Indian market: an overview
COURSE OUTCOME:-
The course aims to provide the students with a broad understanding of risk and as a
means to manage it. This forms the foundation to facilitate the students in their further
studies on risk management.
Text Books:
 Harrington and Niehaus, ‘Risk management and Insurance, Tata Mcgraw Hill Publishing, New Delhi, 3rd Edition, 2010.
 Trieschman, Hoyt, Sommer, ‘Risk management and Insurance, Cengage Learning, 3rd Edition, 2011
Reference Books:
 Mark S. Dorfman, ‘Introduction to Risk management and Insurance, 10th Edition, Prentice Hall of India, 2012.
 Stulz, Risk Management and Derivaties, Cengage Learning, 2nd Edition, 2011

RURAL LIVELIHOOD
COURSE OBJECTIVE:
The students will be able to review critically the importance of rural livelihoods in national and
international development processes, outline the characteristics which define peasant livelihoods and
discuss their relevance to rural livelihood analysis for the effects of interactions of change among
peasant livelihoods within the rural economy and Markets.
Syllabus:
UNIT-I Basics of Livelihood: Meaning, Definition, Features & concepts of livelihood.
UNIT-II Strategies of livelihood: Livelihood portfolio of rural poor, Agriculture, Migration & Diversification
UNIT- III Sustainable Rural Livelihood: livelihood in reference to Indian framework & analysis.
UNIT-IV Promotion of livelihood: livelihood promotional agencies, livelihood programmes in India, Problems in
livelihood promotions.
UNIT-V Mapping of Livelihood, Cooperative Movement: its impact on improving socio-economic conditions of
rural poor.
COURSE OUTCOME:
By the end of this unit students should be able to review critically the importance of rural
livelihoods in national and international development processes, outline the
characteristics which define peasant livelihoods and discuss their Relevance to rural
livelihood analysis, explain the livelihoods concept and critically appraise the use of
sustainable livelihoods frame works for rural livelihood analysis, consider, with
examples, the effects of interactions of change among peasant livelihoods within the rural
economy and Markets.
Text Books:
 Rural Livelihood: Lambert Academic Publishing
Reference Books:
 Rural Livelihood: Barney Dicksen, Willey Publication

TECHNOLOGY & MANAGEMENT OF LIVESTOCK PRODUCTS
COURSE OBJECTIVE:
The subject deals with the livestock product management such as poultry, dairy etc, along with the
extension activities & quality control in the particular field.
Syllabus:
UNIT- I Present status of livestock products industry in India-dairy, meat, poultry, skin, hides,- wool etc.,
processing industry in India.
UNIT- II demand scenario for livestock products in the domestic and global markets; improvement in products
through disease control Veterinary services,.
UNIT- III quality control system; packaging, preservation and storage systems for livestock products
UNIT- IV Quality control during storage & transit; extent of losses during storage and transport and ways to
minimize the same.
UNIT- V Animal Slaughtering and processing with reference to Indian and Global Market; treatment of by-
products; quality standards for various products, and environmental and legal issues.
COURSE OUTCOME:-
At the end of the study students will Identify achievable LDOs and design an LDS to
achieve the LDOs for all important production systems within the country (region),
placing particular emphasis on assessing.
Text Books:
 Livestock Production Management - C.K. Thomas N.S.R. Sastry
Reference Books:
 Livestock Management (Reference Book) – Govt. of Kerala &Dept of Education

FUNDAMENTALS OF SOIL SCIENCE

COURSE OBJECTIVE:-
 To study about Soil physical properties: soil-texture, structure, density and
porosity, soil color, consistence and plasticity.
 To study about soil organic matter: composition, properties and its influence on
soil properties
 To study about Soil pollution - behavior of pesticides and inorganic contaminants,
prevention and mitigation of soil pollution.
Syllabus:
UNIT- I Soil as a natural body, Pedological and edaphological concepts of soil; Soil genesis: soil forming rocks
and minerals; weathering, processes and factors of soil formation.
UNIT- II Soil Profile, components of soil; Soil physical properties: soil-texture, structure, density and porosity, soil
colour, consistence and plasticity; Elementary knowledge of soil taxonomy classification and soils of
India.
UNIT- III Soil water retention, movement and availability; soil air, composition, gaseous exchange, problem and
plant growth; source, amount and flow of heat in soil; soil temperature and plant growth.
UNIT- IV Soil reaction-pH, soil acidity and alkalinity, buffering, effect of pH on nutrient availability; soil colloids -
inorganic and organic; silicate clays: constitution and properties; sources of charge ion exchange, cation
exchange capacity, base saturation.
UNIT- V Soil organic matter: composition, properties and its influence on soil properties; humic substances -
nature and properties; soil organisms: macro and micro organisms, their beneficial and harmful effects;
Soil pollution - behavior of pesticides and inorganic contaminants , prevention and mitigation of soil
pollution.
COURSE OUTCOME:-
 To knowledge about Soil soil sampling tools, collection of representative soil
sample, its processing and storage.
 To knowledge about soil acidity and alkalinity, buffering, effect of pH on nutrient
availability
 To knowledge about soil organisms: macro and micro organisms, their beneficial
and harmful effects.
Text Books:
 Text Book of Soil Physics – A.K. Saha, Kalyani Publication, New Delhi
 Text Book of Soil Science- Biswas, T.D. and Mukherji, S. K. 1987-TMH
Reference Books:
Fundamentals of Soil Science – ICAR Publication, New Delhi
Soil, Plant, Water and Fertilizer Analysis – Gupta, P.K. 2007 –Agribios
__________________________________________________________________________________________
FARMING SYSTEM AND SUSTAINABLE AGRICULTURE
COURSE OBJECTIVE:-
 To study about efficient cropping system and their evaluation, Allied enterprises
and their importance.
 To study sustainable agriculture problems and its impact on agriculture, indicators
of sustainability, adaptation and mitigation.
 To study about Integrated farming system.
Syllabus:
UNIT- I Farming System-scope, importance, and concept, Types and systems of farming system and factors
affecting types of farming, Farming system components and their maintenance,.
UNIT- II Cropping system and pattern, multiple cropping system, efficient cropping system and their evaluation,
Allied enterprises and their importance, Tools for determining production and efficiencies in cropping
and farming system.
UNIT- III Sustainable agriculture-problems and its impact on agriculture, indicators of sustainability, adaptation and
mitigation, conservation agriculture strategies in agriculture, HEIA, LEIA and LEISA and its techniques
for sustainability.
UNIT- IV Integrated farming system-historical background, objectives and characteristics, components of IFS and
its advantages, Site specific development of IFS model for different agro-climatic zones.
UNIT- V Resource use efficiency and optimization techniques, Resource cycling and flow of energy in different
farming system, farming system and environment, Visit of IFS model in different agro-climatic zones of
nearby states University/ institutes and farmers field.
COURSE OUTCOME:-
 Basis knowledge of farming system components and their maintenance.
 Knowledge about HEIA, LEIA and LEISA and its techniques for sustainability.
Text Books:
 Agarwal, P.C. 1990. Oilseeds in India. Oxford and IBH, New Delhi
 Balasuramaniyan, P. and Palaniappan, SP. 2003. Principles and Practices of Agronomy. Agrobios(India)
 Barnes, A.C. 1964. The Sugarcane. Interscience Publishers, New Delhi
 Chidda Singh, Prem Singh and Rajbir Singh.2003. Modern Techniques of
 Raising Field Crops (2nd ed.). Oxford & IBH , New Delhi.
 Das, P.C. 1997. Oilseed Crops of India, Kalyani Publishers., New Delhi.
 ICAR [Indian Council of Agricultural Research].2006. Hand Book of Agriculture. ICAR, New Delhi
Reference Books:
 Lekshmikantan, M. 1983. Technology in Sugarcane Growing. Oxford & IBH Publishing Co., Pvt. Ltd., New Delhi
 Prasad, R. (ed.). 2001. Field Crop Production. ICAR, New Delhi
 Purseglove, J.W. 1974. Tropical Crops: Dicotyledons. The English Language BookSociety and Longman, London.

SOFTWARE PROJECT & QUALITY MANAGEMENT
COURSE OBJECTIVE:
To understand project management cycle in software development and also to study various project
estimation and quality models in software development.
Syllabus:
UNIT- I INTRODUCTION - Software Projects, Projects Planning, Process models, Waterfall, RAD, V, Spiral,
Incremental, Prototyping, Agile, and Project Tracking.
UNIT- II SOFTWARE METRICS - Goal, Question, Metric (GQM) model, Product Quality metrics, In process
Quality metrics, Metrics for software maintenance and testing, Complexity Metrics
UNIT- III SOFTWARE PROJECT ESTIMATION - Effort and Cost Estimation – Expert Judgment, LOC, Function
Points, Extended Function Points, Feature Points, Object Points, COCOMO-81, COCOMO-II; Risk
Management
UNIT- IV SOFTWARE QUALITY - Quality Management Systems, Software Quality Models- FURPS, McCalls
Models, Applying seven basic quality tools in software development, Measuring Quality, Lean software
development.
UNIT- V SOFTWARE QUALITY ASSURANCE - Software Reliability models- Rayleigh model, Weibull model;
Defect Removal Effectiveness; Quality standards- ISO 9000 models and standards for process
improvement.
COURSE OUTCOME:
After learning this course, students gains the Knowledge of software development process and
quality models. They will also accumulate the Knowledge of software project estimation and
quality assurance.
Text Books:
 Quality Software Project Management by Robert T. Futrell, Donald F Shafer by Pearson
 Software Project Management by Bob Hughes ,Mike Cotterell, Rajib Mall Special Indian Edition
 Roger S. Pressman,( 2010),Software Engineering A Practioners Approach, McGraw Hill International Edition,
New Delhi, 7th Edition.
 Stephen Kan, (2009), Metrics and Models in Software Quality Engineering, Pearson Education Asia, 8 th
Impression.
Reference Books:
 Software Project Management by Joel Henry Pearson, Pearson Publication

 Software Project Management In Practice by Pankaj Jalote Pearson
 Walker Royce (2000), Software Project Management – A unified framework, Pearson Education Asia, New
Delhi.
 Alan Gillies, ( 2011), Software Quality – Theory and Management, Thomson Learning,.
 Bob Hughes and Mike Cotterell,(2010),Software Project Management, Tata McGraw Hill, 5th Edition,

DATA MINING & BUSINESS INTELLIGENCE
COURSE OBJECTIVE:
To know how to derive meaning form huge volume of data and information and also to understand how
knowledge discovering process is used in business decision making.
Syllabus:
UNIT- I INTRODUCTION - Data mining, Text mining, Web mining, Spatial mining, Process mining, BI
process- Private and Public intelligence, Strategic assessment of implementing BI.
UNIT- II DATA WAREHOUSING - Data warehouse – characteristics and view - OLTP and OLAP - Design
and development of data warehouse, Meta data models, Extract/Transform / Load (ETL) design
UNIT- III DATA MINING TOOLS, METHODS AND TECHNIQUES - Regression and correlation;
Classification- Decision trees; clustering –Neural networks; Market basket analysis- Association rules-
Genetic algorithms and link analysis, Support Vector Machine, Ant Colony Optimization
UNIT- IV MODERN INFORMATION TECHNOLOGY AND ITS BUSINESS

modern techniques of crypto analysis, managing and organizing for an effective BI Team
UNIT- V BI AND DATA MINING APPLICATIONS - Applications in various sectors – Retailing, CRM,
Banking, Stock Pricing, Production, Crime.
COURSE OUTCOME:
After learning this course, students will able to understand the concepts of Big Data Management
and appreciate the techniques of knowledge discovery for business applications.
Text Books:
 Business Intelligence and Data Mining – Anil K. Maheshwari, Business Expert Press Publication
 Data Mining for Business Intelligence ,concepts, Techniques and Application in Microsoft Office Excel , Galit
Shmueli, Nitin R. Patel, Peter C. Bruce ,Wiley Publication
 Jaiwei Ham and Micheline Kamber,(2011) Data Mining concepts and techniques, Kauffmann Publishers, 3rd
edition.
 Efraim Turban, Ramesh Sharda, Jay E. Aronson and David King, (2010)Business Intelligence, Prentice Hall,2nd
edition.
Reference Books:
 Data Mining and Business Intelligence –SK Shinde, Uddagiri Chandrshe khar by Dreamtech
 Data Mining and Business Intelligence –Vivek Bhombri, Babita Chopra, Balram Krishan
 W. H. Inmon,( 2005), Building the Data Warehouse, Fourth Edition Wiley India Pvt. Ltd.
 Ralph Kimball and Richard Merz, ( 2013),The Data Warehouse Toolkit, John Wiley, 3rd edition.
 Michel Berry and Gordon Linoff, ( 2011),Mastering Data Mining, John Wiley and Sons Inc, 2nd Edition.

E – BUSINESS MANAGEMENT
COURSE OBJECTIVE:-
To understand the practices and technology to start an online business
Syllabus:
UNIT- I E-BUSINESS, E-BUSINESS VS E-COMMERCE,ECONOMIC FORCES – advantages – myths – e-
business models, design, develop and manage e-business, Web 2.0 and Social Networking, Mobile
Commerce
UNIT- II TECHNOLOGY INFRASTRUCTURE - Internet and World Wide Web, internet protocols - FTP,
intranet and extranet, information publishing technology- basics of web server hardware and software
UNIT- III CONSUMER ORIENTED E-BUSINESS – e-tailing and models -Marketing on web – advertising, e-
mail marketing, affiliated programs - e-CRM; online services, Business oriented e-business, e-
governance, EDI on the internet, Delivery management system, Web Auctions, Virtual communities and
Web portals
UNIT- IV e-BUSINESS PAYMENTS AND SECURITY - E-payments - Characteristics of payment of systems,

protocols, e-cash, e-cheque and Micro payment systems- internet security – cryptography – security
protocols – network security.
UNIT- V LEGAL AND PRIVACY ISSUES - Legal, Ethics and privacy issues – Protection needs and
methodology – consumer protection, cyber laws, contracts and warranties, Taxation
and encryption policies
COURSE OUTCOME:-
After learning this course, students will able to understand Creativity Techniques,
Entrepreneurs opportunities, and formulating innovation strategy for starting and
managing online business.
Text Books:
 Harvey M.Deitel, Paul J.Deitel, Kate Steinbuhler, e-Business and e-Commerce for Managers, Pearson, 2011.
 Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborrah Turban, Electronic Commerce –A Managerial
Perspective, Pearson Education Asia, 2010.
Reference Books:
 Parag Kulkarni, Sunita Jahirabadkao, Pradeep Chande,( 2012), e-Business, Oxford University Press,
 Hentry Chan& El, (2007), E-Commerce – Fundamentals and Applications, Wiley India Pvt. Ltd.
 Gary P. Schneider, (2012), Electronic Commerce, Thomson Course Technology, Fourth Annual Edition.

MANAGING TECHNOLOGICAL INNOVATION
COURSE OBJECTIVE:-
To understand Innovation types, Technology Change, Innovation Strategy,
Management and Entrepreneurship
Syllabus:
UNIT- I Innovation types, Process - Economic scale of innovation – Innovation system – Innovation research &
development - Creativity techniques.
UNIT- II Technology change – Organizational issues – Entrepreneurs opportunities and Technology changes –
Technology change and productivity
UNIT- III INNOVATION STRATEGY - Importance - innovation strategy in practice –types – formulating
strategy - building innovative capabilities - returns from innovation strategy- innovation strategy in
SMEs.
UNIT- IV INNOVATION MANAGEMENT - Product and services – benefits, failure, role of design. Operations
and Process – importance, techniques, lean production, integration - internal, external.
UNIT- V INNOVATION ORGANISATION - Entrepreneurship - Technology based, knowledge spillover in

large and small firms – financing - contribution of public entities.
COURSE OUTCOME:-
After learning this course, students will able to understand Creativity Techniques,
Entrepreneurs opportunities, and formulating innovation strategy.
Text Books:
 Mark Dodgson, David Gann, and Ammon Salter, (2008)”The Management of Technological Innovation”, Oxford
University Press,
 Scott Shane, (2009)”Handbook of Technology and Innovation Management”, John Wiley & Sons,
Reference Books:
 Frederick Betz,( 2011)”Managing Technological Innovation”, John Wiley & Sons, Third Edition
 Twiss B & GoodridgeM. Pitman,( 1989), Managing Technology for Competitive Advantage: Integrating Technological
and Organizational Development from Strategy to Action.

ENTREPRENEURIAL PROJECT WORK & VIVA VOCE
COURSE OBJECTIVE:-
After completing fifth semester, the Faculty members will be assigned as guides to
the students to work on the topic selected from their area of specialization for
conducting a field research or research work with reference to their selected
organization / firm / company etc. where they learn the actual research process to
come up with a solution to the problems identified. After the final semester exams,
reports of the research will be submitted in the department which is evaluated by
the external examiner followed by viva voce/presentation. The research report
should show how students has conducted the research and what solutions will they
able to provide based on their analytical capabilities and experience.
COURSE OUTCOME:-
After successful completion of research project, students will able to know the
actual research process and its usefulness in the organization as a problem solving
technique. They will also able to know the potential opportunities persist in the
market for extending the business operations and come up with the ways to tap the
opportunities.
DISSERTATION/ PROJECT FORMAT (SUMMER TRAINING/PROJECT WORK)
Title of the study (Cover Page)

Declaration
Company Certificate (In case of Summer Training)
Guide Certificate (In case of Final Project)
Acknowledgement
Table of Contents
Table of Graphs & Pictures Used
1. Introduction
1.1. Introduction
1.2. Purpose For Undertaking The Research
1.2. Significance of the study
1.3. Scope of the study
1.4. Research Problem
1.5. Objective of the study
1.7. Hypothesis
1.8. Limitations of the study
2. Literature Review (Theory related To Company, Product or Topic)
3. Research Methodology
3.1. Introduction
3.2. Population of the study
3.3. Sampling Design
3.3.1. Sampling Technique
3.3.2. Sampling Method
3.3.3. Sample Size
3.4. Research Instrument
3.5. Sources of data
3.5.1. Primary Data
3.5.2. Secondary Data
4. Data analysis & Interpretation

5. Findings & Recommendations & Conclusion
Bibliography


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BACHELOR OF BUSINESS ADMINISTRATION (Hons.

3MBBAH104 Core Course Micro Economics 7

3MBBAH105 Core Course Business Environment

3MBBAH106 Core Course Business Maths 7

Grand Total 600 24

Minimum Passing Marks are equivalent

3MBBAH202 Core Course Macro Economics 100 50 17 20 30 12 4 - - 4

3MBBAH203 Core Course Business Law 100 50 17 20 30 12 4 - - 4

Skill Course Sessional

Grand Total 600 24

Duration: 36 Months (3 Years) Eligibility: 12th Pass

Minimum Passing Marks are equivalent to Grade D L- Lectures T- Tutorials P- Practical

3MBBAH304 Core Course Business Statistics

Skill Course Sessional

Grand Total 600 24

Minimum Passing Marks are equivalent to Grade D L- Lectures T- Tutorials P- Practical

3MBBAH402 Core Course Case Study Analysis 100 50 17 20 7 30 12 4 - - 4

Grand Total 600 24

Minimum Passing Marks are equivalent to Grade D L- Lectures T- Tutorials P- Practical

BACHELOR OF BUSINESS ADMINISTRATION (Hons.)

Skill Course Sessional

Grand Total 500 20

Minimum Passing Marks are equivalent to Grade D L- Lectures T- Tutorials P- Practical

BACHELOR OF BUSINESS ADMINISTRATION (Hons.)

COURSE STRUCTURE OF BBA (Hons.) SEMESTER VI

Grand Total 500 20

3MBBAH503 Advertising and Sales Promotion

3MBBAH506 Human Resource Planning and Development

3MBBAH507 Legal Framework governing Human Relation

3MBBAH509 Organizational Change And Intervention Strategies

3MBBAH510 Working Capital Management

3MBBAH513 Banking & Finance

3MBBAH514 Fundamentals of Agronomy

Agri 3MBBAH515 Agriculture and Rural Marketing

3MBBAH518 Enterprise Resource Planning

3MBBAH521 Research & Development Management

3MBBAH602 Sales Management

Marketing 3MBBAH603 Service Marketing

3MBBAH605 Management Training and Development

3MBBAH606 Management of Industrial Relations

3MBBAH610 Financial Markets and Financial Statement Analysis

3MBBAH612 Risk Management

3MBBAH613 Rural Livelihood

3MBBAH617 Software Project & Quality Management

OBJECTIVES OF BBA (Hons.) PROGRAMME

 Work well in teams, including virtual settings.

SPECIFIC PROGRAMME OUTCOME OF BBA (Hons.)

COURSE CODE: 3MBBAH101

UNIT- I Introduction, concepts of entrepreneur, entrepreneurship and entrepreneur, characteristics and

Chairperson Dean Registrar

COURSE CODE: 3MBBAH102

COURSE CODE: 3MBBAH102

UNIT- IV Speaking skills, interviews, GD, extempore

Chairperson Dean Registrar

COURSE CODE: 3MBBAH103

COURSE CODE: 3MBBAH103

A principle of management is an introductory course on management process from managers' perspective.

UNIT- I CONCEPT AND NATURE OF MANAGEMENT

UNIT- II MANAGEMENT THEORY