Subway Script
Subway Script
We will also be touching on topics such as: the inputs and outputs of the restaurants, its locations, layout
types, performance objectives and supply and demand management.
Location decision
Subway is a downstream vertically integrated business, so their location decision is all about following
the customers, wherever they may be, as opposed to suppliers, which are often located tens or hundreds of
km away.With this drive in mind, and their flexibility in regards to locations ( their stores are cheap to
build and small in size, as opposed to a McDonalds, for example, that accommodates tables for customers
and a drive throughs), they have had some pretty interesting location choices, from universities and
hospitals, to laundry mats, boats, and even suspended in the air on the World Trade Centre construction
site.
However, this strategy is not without its drawbacks, as with their recent decrease in sales (due to
competitors implementing healthier products, subways numerous stores might just end up
cannibalizin each other.
Input- Output
Subways main product is the sub, which comes in two different sizes and multiple variations.
There are two types of resources which constitute the inputs for a sub, which can be categorized
as:
Transforming resources
Transformed resources
Transformed
In the case of Subway, input resources include; the bread, ththe %se toppings, the dressings etc.
(elaborate on this) these are transformed resources because they are transformed in some way by
the operation to create outputs.
Transforming
The sandwich artist is the main transforming resource: following the customers instructions (or
a recipe for the standard subs), they effectively build the finished product and create value for the
customer, with the aid of other transforming resources, such as the kitchen appliances:
(elaborate) the oven, knives etc.
Variety
Subway allows customers to design their own sandwiches, using more than 50 ingredients,
which leads to 37 million possible sandwich variations at the chains more than 44 ,00 locations.
This leads to an incredibly high variety that subway provides with their products.
Variation in demand
Subways demand is fairly constant throughout the year, although this can vary between stores(
The one in Canon Park reported decreasing demand during term breaks).
The subways demand does varies throughout the day (Feyi and Soluchi,you guys talked about
demand so please research this a bit) (lunchtime, people getting out of work, students out of
school, etc). To deal with this, subway implements a chase-demand strategy, on which we will
elaborate on shortly.
This allows them to adjust their working capacity throughout the day (workers), which leads to
high utilisation.
Visibility
Subways processes are highly visible. (how about visibility in the back? To be expanded on)The
sandwiches are made in front of the customers, with all the ingredients being on display. The
process is governed by customer perception: they are confident that they get what they paid for: a
sub made from the freshest possible ingredients.
This means that the employees need to have high customer contact skills, a great attitude and a
professional appearance.
The fact that the process is highly visible also means that the customers have a shorter waiting
tolerance, which fits subways profile as a fast food restaurant.
Performance objectives
(we need the comparison between subway and a different restaurant to do this)
Lean
While Subway does not traditionally brand itself as a lean operation, it does follow the main
three principle of the lea philosophy:
Involving everyone & Continuous improvement
Subway involves its customers in the sandwich making process, so as to ensure an experience
tailored to their needs. Furthermore, workers are encouraged to give suggestions and notice
faults in the processes they implement, which leads to continuous improvement.
Waste elimination
Subways processes are pull driven, processing 1 customer at a time(1 piece flow) : they make the exact
sandwich the customer wants at the time the customer orders it. By structuring their processes to do just
that, they effectively eliminate all seven types of waste commonly identified in processes:
Process
Subways prepares all of its ingredient before-hand: the bread is baked, the cheese and meats are sliced
and vegetables are cut all prior to store opening.
The customer therefore gets exactly what he wants, as he can handpick the ingredients, with the removal
of non-value adding activities, such as waiting for the artist to slice the tomatoes or bake the bread.
Inventory
Our local subway manager (Canon Park), reports that there is effectively no inventory waste in the
process. Using the recorded demand of the previous years, they are able to accurately predict daily
demand and adjust their inventory. Their meat and vegetables shipments are delivered twice a week and
three times a week respectively, so they are fairly flexible in adjusting their inventory to both low and
high demands.
Demand forecasting is crucial in this type of business, as the inventory can quickly become unusable.
Waste conclusion
Subway matches production and sales pace, mastering the concept of Takt time.
5s
Seri(sort)
Subway employs a cell layout along its assembly line, with items being organised by function ( vegetables, breads,
meats, dressings etc.). All items displayed can and do go into the production of the sandwich, meaning that there
are no unnecessary items in sight.
Seiton(Straighten)
All necessary equipmentthe toaster oven, for exampleis placed at the point of use. Likewise tools such as the
sandwich cutting knife are returned to the same location every time, so theres never any time wasted in finding
them when they are needed next.
At the store level, first time customers are guided through the sandwich making process. The pay here location is
clearly marked. We can see where the process (and the queue) begins. Each station is clearly marked with the
choices at each step. There is a decal on the glass with photos of the product range. Firstly choose the type of
bread youd like; here are the choices white, wholemeal, flat bread and so on. Here are the choices of meats;
ham, tuna, chicken and so on. And these offerings are clearly defines at each station, with lables and pictures, a
sign of visual management.
Subway also implements Kanban, (Arya, you said you had something on this)
Sieso(Shine)
Work areas are kept clean. An errant piece of spinach or an olive in the banana pepper bin is removed and either
disposed of immediately or returned to its proper location.
All subway practices are carefully documented and shared in their guidebooks. Any potential employees must
complete 25 online courses, pass multiple tests and go through 20 hours of on-site training to ensure they are
confident in the use of Subways practices.
Furthermore, in the case of their standard subs, employees must use strict recipes and measurements,