Global QSR Market

Q S R Market Factbook

Factbook
(2022 Edition)
H T T P : // W W W . A Z O T H A N A L Y T I C S
.CO M
 Global QSR Market Factbook: Market Segmentation

Global Quick Service Restaurant (QSR) Market Factbook (2022 Edition) has analysed and
segmented the QSR Market by Value (USD Billion) and by Number of Stores (In Units).

By Service Type By Business

M odel
• Eat-In • Independent
• Take Away • Chain &
• Home Franchise
Delivery 01 02

03 04
By Cuisine By Region
Q S R Market Factbook

Type
• North America
• Italian
• Europe
• Chinese
• APAC
• Japanese
• LAMEA
• Others

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 Global QSR Market Factbook: Competitive Landscape

Global Quick Service Restaurant (QSR) Market Factbook (2022 Edition) provides an assessment
of the positioning of leading brands (McDonald’s, Starbucks, KFC, Subway, Taco Bell, Pizza
Hut, Tim Hortons, Burger King, Wendy’s, Domino’s) in terms of the number of outlets.

By Ownership By Delivery
M odel
• Company • Dine in
owned
• Drive
• Franchised Thru
01 02

03 04
By Outlet Type By Region
Q S R Market Factbook

• Standalone • North America (US,

• Chained Canada)
• UK
• Japan
• India

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S.No Particulars Page No.

1. Report scope & Methodology 1

1. Scope of the Report 2

2. Research Methodology 25

3.Executive Summary 29

2. Strategic Recommendations 32

2.1 Potential Markets to Invest 33

2.2 Adopt holistic approach to accelerate market growth 34

2.3 Accelerate international development with strategic partners and joint 35

ventures
3. 36
Global QSR Market: Product Overview
4. Global QSR Market: An Analysis 43

1. Market Size, By Value, 2016-2021 44

2. Market Size, By Value, 2022-2026 45

3. Impact of COVID-19 on Global QSR Market 46

4.Global Macroeconomic Factors Analysis 49

5. Global QSR Market: Segmental Analysis 51

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5.1 Global QSR Market by Service Type 52

5.2 Competitive Scenario of Global QSR Market– By Service Type 53

5.3 By Eat-in, By Value (USD Billion), 2016-2026 55

5.4 By Take Away, By Value (USD Billion), 2016-2026 56

5.5 By Home Delivery, By Value (USD Billion), 2016-2026 57

6. Global QSR Market By Business Model 58

1. Global QSR Market: Segment Analysis 58

2. Competitive Scenario of Global QSR Market– By Business Model 59

3. By Independent, By value (USD Billion), 2016-2026 61

4.By Chain & Franchise, By Value (USD Billion), 2016-2026 62

7. Global QSR Market By Cuisine Type 63

5. Global QSR Market: By Cuisine Type 63

6. Competitive Scenario of Global QSR Market– By Cuisine 64

Type
65
7. By Italian, By value (USD Billion) 2016-2026
66
8. By Chinese, By value (USD Billion) 2016-2026

5
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7.5 By Japanese, By value (USD Billion) 2016-2026 67

7.6 By Other, By value (USD Billion) 2016-2026 68

8. North America QSR Market: An Analysis 72

1. North America Macroeconomic Factors Analysis 73

2. North America QSR Market- By Value 74

3. North America QSR Market- By Number Of Stores 76

4. North America QSR Market- By Type (Chained and Standalone – by Value and Number of stores) 77

North America QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and
8.5 79
Company Owned)

8.6 North America QSR Market: Prominent Companies 80

North America QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC,
8.7 81
Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*

8.8 North America QSR Market by Service Type, By Value 93

8.9 North America QSR Market by Business Model, By Value 94

8.10 North America QSR Market by Cuisine Type, By Value 95

8.11 North America QSR Market: Country Analysis 96

8.12 Market Opportunity Chart of North America QSR Market– By Country, By Value 98

* All the brands mentioned are analyzed w.r.t. delivery mode and ownership

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8.13 United States QSR Market: Country Analysis 99

8.14 United States Macroeconomic Factors Analysis 101

8.15 United States QSR Market: Size and Forecast (2016-2026) 103

8.16 United States QSR Market- By Number Of Stores 105

8.17 United States QSR Market- By Type (Chained and Standalone – by Value and Number of stores) 106

United States QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and
8.18 107
Company Owned)

8.19 United States QSR Market – By States 108

United States QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC,
8.20 109
Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
8.21 United States QSR Market by Service Type, by Business Model, by Cuisine Type 120

8.22 Canada Macroeconomic Factors Analysis 124

8.23 Canada QSR Market: Size and Forecast (2016-2026) 126

8.24 Canada QSR Market- By Number Of Stores 128

8.25 Canada QSR Market- By Type (Chained and Standalone – by Value and Number of stores) 129

Canada QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company
8.26 130
Owned)
Canada QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco
8.27 131
Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*

* All the brands mentioned are analyzed w.r.t. delivery mode and ownership

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8.28 Canada QSR Market by Service Type, by Business Model, by Cuisine Type 142

9. Europe QSR Market 145

1. Europe Macroeconomic Factors Analysis 146

2. Europe QSR Market by value: Size and Forecast (2016-2026) 147

3. Europe QSR Market: Prominent Companies 149

4. Market Segmentation By Service Type (Eat-in, Take Away, Home delivery) 151

5. Market Segmentation By Business Model (Independent, Chain & Franchise) 152

6. Market Segmentation by Cuisine Type (Italian, Chinese, Japanese and Others) 153

7. Europe QSR Market: Country Analysis 154

8. Market Opportunity Chart of Europe QSR Market - By Country, By Value (Year-2026) 156

9. Competitive Scenario of Europe QSR Market– By Country (2021 & 2026) 157

10. United Kingdom Macroeconomic Factors Analysis 159

11. United Kingdom QSR Market: Size and Forecast (2016-2026) 161

12. United Kingdom QSR Market- By Number Of Stores 163

13. United Kingdom QSR Market- By Type (Chained and Standalone – by Value and Number of stores) 164

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United Kingdom QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and
9.14 166
Company Owned)
United Kingdom QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC,
9.15 167
Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
United Kingdom QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type(2016-
9.16 178
2026)

9.17 Germany Macroeconomic Factors Analysis 182

9.18 Germany QSR Market: Size and Forecast (2016-2026) 184

9.19 Germany QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026) 186

9.20 Italy Macroeconomic Factors Analysis 190

9.21 Italy QSR Market: Size and Forecast (2016-2026) 192

9.22 Italy QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026) 194

9.23 France Macroeconomic Factors Analysis 198

9.24 France QSR Market: Size and Forecast (2016-2026) 200

9.25 France QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type 202
(2016-2026)
205
10. Asia Pacific QSR Market
206
1. Asia Pacific Macroeconomic Factors Analysis
208
2. Asia Pacific QSR Market by value: Size and Forecast (2016-2026)

* All the brands mentioned are analyzed w.r.t. delivery mode and ownership

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S.No Particulars Page No.

10.3 Asia Pacific QSR Market: Prominent Companies 210

10.4 Market Segmentation By Service Type (Eat-in, Take away, Home delivery) 212

10.5 Market Segmentation By Business Model (Independent, Chain & Franchise) 213

10.6 Market Segmentation by Cuisine Type (Italian, Chinese, Japanese and Others) 214

10.7 Asia Pacific QSR Market: Country Analysis 215

10.8 Market Opportunity Chart of Asia Pacific QSR Market - By Country, By Value (Year-2026) 217

10.9 Competitive Scenario of Asia Pacific QSR Market– By Country (2021 & 2026) 218

10.10 China Macroeconomic Factors Analysis 220

10.11 China QSR Market: Size and Forecast (2016-2026) 222

10.12 China QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026) 224

10.13 Japan Macroeconomic Factors Analysis 228

10.14 Japan QSR Market: Size and Forecast (2016-2026) 230

10.15 Japan QSR Market- By Number Of Stores 232

10.16 Japan QSR Market- By Type (Chained and Standalone – by Value and Number of stores) 233

Japan QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company
10.17 235
Owned)

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Japan QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco
10.18 236
Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*

10.19 Japan QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026) 246

10.20 India Macroeconomic Factors Analysis 250

10.21 India QSR Market: Size and Forecast (2016-2026) 251

10.22 India QSR Market- By Number Of Stores 253

10.23 India QSR Market- By Type (Chained and Standalone – by Value and Number of stores) 254

India QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company
10.24 256
Owned)
India QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco
10.25 257
Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*

10.26 India QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026) 267

11. LAMEA QSR Market 270

1. LAMEA Macroeconomic Factors Analysis 271

2. LAMEA QSR Market by value: Size and Forecast (2016-2026) 272

3. LAMEA QSR Market: Prominent Companies 274

4. Market Segmentation By Service Type (Eat-in, Take Away, Home delivery)) 276

5. Market Segmentation By Business Model (Independent, Chain & Franchise) 277

* All the brands mentioned are analyzed w.r.t. delivery mode and ownership

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S.No Particulars Page No.

11.6 Market Segmentation by Cuisine Type ( Italian, Japanese, Chinese, Other), By Value 278

11.7 LAMEA QSR Market: Country Analysis 279

11.8 Market Opportunity Chart of LAMEA QSR Market - By Country, By Value (Year-2026) 280

11.9 Competitive Scenario of LAMEA QSR Market– By Country (2021 & 2026) 281

11.10 Mexico Macroeconomic Factors Analysis 283

11.11 Mexico QSR Market: Size and Forecast (2016-2026) 285

11.12 Mexico QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type 287
(2016-2026)
290
12. Global QSR Market Dynamics
291
1. Global QSR Market Drivers
293
2. Global QSR Market Restraints
295
3. Global QSR Market Trends
297
13. Market Attractiveness and Strategic Analysis
299
1. Market Attractiveness Chart of Global QSR Market - By Service Type (Year 2026)
300
2. Market Attractiveness Chart of Global QSR Market – By Business Model (Year 2026)
301
3. Market Attractiveness Chart of Global QSR Market - By Cuisine Type (Year 2026)

12
S.No Particulars Page No.

13.4 Market Attractiveness Chart of Global QSR Market - By Region (Year 2026) 302

14. Competitive Landscape 303

1. Market Share of global leading companies 304

2. SWOT Analysis– Global QSR Market 306

3. Porter Five Forces Analysis-Global QSR Market 308

15. Company Profiles (Business Description, Financial Analysis, Business Strategy) 310

1. McDonald’s 311

2. The Wendy’s Company 314

3. Restaurants Brand International 317

4. Bloomin Brands 320

5. Starbucks Corporation 323

6. Yum Brands Inc. 326

7. Carrols Restaurant Group 329

8. Ark Restaurant Corporation 332

9. Chipotle Mexican Grill 335

10. Subway 338

16. About Us 339

13
 Research
Methodolog
y
 Global QSR Market Factbook: Research Methodology

Objective Global QSR Market Factbook - 2022 Edition

• Evaluate the overall landscape of Quick Service Restaurant (QSR) Market in terms of Value (USD Billion) and Units (No. of Outlets)
• Identify and analyze the top QSR players in the market to understand their market position, number of outlets and competition
• Understand the dynamics of QSR market by service type, business model and cuisine type for the historical period of 2016-2021 and the
forecast period of 2022-2026
• Recommend strategies to dominate the market

Methodology Sequential Approach for Accurate and Actionable Data and Insights

01 02 03 04
Planning, Primary Research- Analysis of Data to Reporting in
Initiation, and based Data develop Insights & Structured
Source Aggregation Templates
Identification Recommendations
01 Planning, Initiation 02 Data Aggregation 03 Data Analysis 04 Reporting Development
and Resource and Presentation
• In-depth primary interviews • Thorough validation and
• Project Kick-Off with market experts and cleaning of data • Presentation of findings in
• Schedule finalization business executives • Use of various analysis the report.
• Scope confirmation • Primary research supported techniques (e.g. top-
• Source selection by relevant content from down/bottom-up market
diverse secondary sources analysis, market segmentation
analysis)

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Global Quick Service Restaurant (QSR) Market: An Analysis

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 Global QSR Market: By Value
Increased internet penetration and quick access to smartphones have resulted in more purchases through online channels.
As a result, several food chains are shifting toward online portals to enhance online food ordering.

Figure 1: Global QSR Market Size, By Value, 2016-2021 (USD Billion)

CAGR 2016-2021
X%

PLE
SAM
2016 2017 2018 2019 2020 2021

Source: Azoth Analytics Estimates

The global QSR Market grew at a CAGR of -X% during 2016-2021 and attained a market size of around USD 713.3 Billion in the

year 2021.

Factors such as ..

XX

XX

17
Impact of COVID-19 on the Global QSR
Market

PLE
SA M

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 Competitive Scenario of Global QSR Market– By Cuisine Type

Figure 14: Global QSR Market- By Cuisine Type Market Chinese Cuisine segment holds the prominent share of x%
in 2021 by Cuisine Type. It has continuously adapted to the
Share, 2021 & 2026
tastes of the west which has led to a ..
Inner Pie: Segmental Analysis By Cuisine Type, 2021 The next largest cuisine segment is Italian with x% share in
2021. The main factors that make Italian food so popular
Outer Pie: Segmental Analysis By Cuisine Type, 2026
around the world are its .

Additionally, Japanese food is well-known ..

Xx
Xx

Xx

PLE
SAM
Xx

Xx

Xx

Xx

Xx

Italian Chines Japanese Others

e Xx

Xx 19
 North America QSR Market- By Number Of Stores
Faster speed of service, greater convenience, low cost and increased demand of fast food from young population is
resulting in the growing number of quick service restaurants in the region.

Figure 25: North America QSR Market Size, By Number of Stores, 2016-2026 (In Units)

2016 2017 2018 2019 2020

LE
2021

P
2022 2023 2024 2025 2026

2016 2017 2018 2019 2020

SAM 2021 2022 2023 2024 2025 2026

Source: Azoth Analytics Estimates

The number of quick service restaurants in North America …

Xx

Xx

Xx

xx

20
 North America QSR Market- By Delivery Mode & Ownership

Figure 28: North America QSR Market Size, By Delivery Mode (Number of Stores), 2016-2026 (In Units)

Number of Stores, 2016-2020 (Units) Number of Stores, 2021-2026 (Units)

2020 2026
2019 2025
2024
2018
2023
2017
2022
2016 2021

DINE-IN DRIVE-THROUGH

PLE DINE-IN DRIVE-

SAM
THROUGH

Number of Stores
Figure 29: 2016-2020
North America QSR(Units) Number
Market Size, By Ownership (Number of Stores
of Stores), 2021-2026
2016-2026 (In(Units)
Units)

2020 2026
2025
2019
2024
2018
2023
2017
2022
2016 2021

FRANCHISED COMPANY OWNED FRANCHISED COMPANY OWNED

* Number of stores includes only Chained QSRs

Source: Primary Research and Azoth Analytics Estimates 21

 Taco Bell

Number of Taco Bell Stores in North America, 2021

96% 7%

Drive Company
Through Owned

PLE
SAM
Taco Bell Number of Stores, By Delivery Mode, Taco Bell Number of Stores, By Ownership,
2016-2022¹ (Units) 2016-2022¹ (Units)

2022¹ 2022¹
2021 2021
2020 2020
2019 2019
2018 2018
2017 2017
2016 2016

DINE-IN DRIVE- FRANCHISED COMPANY OWNED

THROUGH * 2022¹ data as of March/April
Source: Primary Research and
Azoth Analytics Estimates 22
United States Quick Service Restaurant (QSR) Market: Country Analysis

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 United States QSR Market- By Number Of Stores
Growing drive thru facilities at QSR outlets coupled with rising spending on fast food by millennials in the U.S. are
anticipated to drive the store count in the forecast period.

Figure 41: United States QSR Market Size, By Number of Stores, 2016-2026 (In Units)

LE
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

P
SAM
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Source: Azoth Analytics Estimates

In terms of the number of stores, the United States captures the largest chunk of the North American QSR market. In 2021,
there were more than X thousand QSR outlets in the country, which is the highest in the world.
The prime factors contributing ..
XX

XX

XX

24
United States QSR Market- By Type

Figure 42: United States QSR Market Size, By Type (Value), 2016-2026 (USD Billion)

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

E
CHAINED STANDALONE

PL
SAM
Figure 43: United States QSR Market Size, By Type (Number of Stores), 2016-2026 (In Units)

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

CHAINED STANDALONE

Source: Primary Research and Azoth Analytics Estimates

25
 United States QSR Market- By Delivery Mode & Ownership

Figure 44: United States QSR Market Size, By Delivery Mode (Number of Stores), 2016-2026 (In Units)

Number of Stores, 2016-2020 (Units) Number of Stores, 2021-2026 (Units)

2020 2026

2019 2025
2024
2018
2023
2017 2022
2016 2021
DINE-IN DRIVE-

E
DINE-IN DRIVE-
THROUGH
PL THROUGH

SAM
Figure 45: United States QSR Market Size, By Ownership (Number of Stores), 2016-2026 (In Units)

Number of Stores 2016-2020 (Units) Number of Stores 2021-2026 (Units)

2020 2026
2025
2019
2024
2018
2023
2017
2022
2016 2021

FRANCHISED COMPANY OWNED FRANCHISED COMPANY OWNED

* Number of stores includes only Chained QSRs Source: Primary Research and
Azoth Analytics Estimates 26
 United States QSR Market – By States

Figure 46: United States QSR Market Size, By States (Number of Stores*), 2016-2022¹ (In Units)

U.S. States 2016 2017 2018 2019 2020 2021 2022¹

CALIFORNIA

TEXAS

NEW YORK

FLORIDA

OHIO

PENNSYLVANIA

PLE
ILLINOIS

NEW JERSEY
SAM
GEORGIA

MICHIGAN

TENNESSEE

MASSACHUSSETS

MARYLAND

* Number of Stores of top 50 QSR brands

* 2022¹ stores data as of March/April
Source: Primary Research 27
and Azoth Analytics
 McDonald’s

Number of McDonald’s Stores in United States, 2021 (%)

X% X%

Drive Company
Through Owned

PL
McDonald’s Number of Stores, By Delivery Mode,
E McDonald’s Number of Stores, By Ownership,

SAM
2016-2022¹ (Units) 2016-2022¹ (Units)

2022¹ 2022¹
2021 2021
2020 2020
2019 2019
2018 2018
2017 2017
2016 2016

DINE-IN DRIVE-THROUGH FRANCHISED COMPANY OWNED

* 2022¹ data as of March/April

Source: Primary Research and Azoth Analytics Estimates 28

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