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    Survey of McDonald's

    Uploaded by

    Saeen Shah
    This survey aims to understand consumer opinions about the fast food industry, specifically McDonald's. It asks respondents for their thoughts on when they last visited McDonald's, what they like about its menu options and branding, and how it could be improved. The anonymous survey collects demographic information and uses multiple choice and open-ended questions to gauge perceptions of McDonald's strengths and weaknesses.

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    Download as DOCX, PDF, TXT or read online from Scribd

    Survey of McDonald's

    Uploaded by

    Saeen Shah
    56 views2 pages
    This survey aims to understand consumer opinions about the fast food industry, specifically McDonald's. It asks respondents for their thoughts on when they last visited McDonald's, what they like about its menu options and branding, and how it could be improved. The anonymous survey collects demographic information and uses multiple choice and open-ended questions to gauge perceptions of McDonald's strengths and weaknesses.

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    Original Title

    Survey of McDonald's

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    This survey aims to understand consumer opinions about the fast food industry, specifically McDonald's. It asks respondents for their thoughts on when they last visited McDonald's, what they like about its menu options and branding, and how it could be improved. The anonymous survey collects demographic information and uses multiple choice and open-ended questions to gauge perceptions of McDonald's strengths and weaknesses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    56 views2 pages

    Survey of McDonald's

    Uploaded by

    Saeen Shah
    This survey aims to understand consumer opinions about the fast food industry, specifically McDonald's. It asks respondents for their thoughts on when they last visited McDonald's, what they like about its menu options and branding, and how it could be improved. The anonymous survey collects demographic information and uses multiple choice and open-ended questions to gauge perceptions of McDonald's strengths and weaknesses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    SURVEY QUESTIONNAIRE

    This is a survey about fast food industry (MACDONALDS). Through this survey we are trying to
    understand what consumer like and dislike about the fast food industry and what can be improved.
    Please as honestly as possible. Your participation is appreciated. Thank you.
    Name _____________________________________________________________________
    Age

    ___________

    Gender ___________
    Status ___________

    Q1. Please name three fast food restaurants you can think of:
    (

    Q2. Have you ever eaten at MACDONALDS?


    Yes

    No

    (If no Thank you)

    Q3. If yes when was the last time you ate at MACDONALDS?
    Last Week

    Last Month

    Last Six Months

    Last Year

    Q4. What would be the main reason you choose MACDONALDS?


    _________________________________________________________________________

    Q5. What do you think is MACDONALDS strongest menu attributes?


    Family Value menu

    Value menu

    Choice of original and extra crispy

    Q6. Do you view MACDONALDS as a family restaurant?

    Healthy menu

    Strongly Disagree

    Strongly Agree

    Q7. What you think of MACDONALDS what comes to mind?


    _________________________________________________________________________

    Q8. On what area do you believe MACDONALDS should focus its image?
    Convenience

    Family

    Health

    Other _____________

    Q9. What do you view as MACDONALDSs biggest competitor?


    LFC

    KFC

    Subway

    Other _____________

    Q10. To the best of your knowledge, please write positive aspects about MACDONALDS:
    _________________________________________________________________________
    _________________________________________________________________________

    Q11. To the best of your knowledge, please write Negative aspects about MACDONALDS:
    ________________________________________________________________________
    ________________________________________________________________________

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