TABLE No-1.

Table showing Gender Classification

Gender No Of Percentage
Respondent
Male 58% 58%

Female 42% 42%

Total
100 100%

Analysis and Interpretation

As observed from the given table and Graph the sample constitutes of 58% male respondents and 42%

female respondents. There is a quite a lot of difference between the number of males and females in the

sample.

Number of Respondent

Female
42%
Men
58%

TABLE No-1.2
 Table showing Age Classification

AGE No. Of Percentage

Group Respondent
Below 20 20 10%

21-25 35 35%

26-30 35 35%

Above 30 10 20%

TOTAL 100 100%

Analysis and interpretation

As it can be observed from the given table, the major portion of sample (35 %) is constituted of people in

the age group between 21-25 years, and also a portion of sample i.e. (35 %) of respondent are in the age

group between 26-30 years, (10%) of the respondent are in the age group below 20 years, and the rest

(20%) of the respondent are in the age group of above 30 years. This states that the advertisement should

target more of the Young citizens to increase the awareness of their products or services which in turn

increases their sales revenue.

Age Group Of Respondent

Below 20 21-25 26-30 Above 30

10%

20%

35%
35%
 TABLE 1.3

Table showing the Occupation of Respondent

No. Of
OCCUPATION Respondent Percentage
Student 40 40%

Self Employed 25 25%

Employed 25 25%

Others 10 10%

Total 100 100%

Analysis and interpretation

As seen from the above table and chart, majority of the respondent (40 percent) are college students, (25

percent) are engaged in business. (25 percent) are employees of various sectors like IT Professionals

Charted Accountants, Lawyers, College Professor. (10 percent) are others constituting housewives &

children. This shows that mainly college students are interested in browsing. So it is preferable for the

Advertiser to concentrate mainly on the College Students to promote their Ads and influence them in

increasing their sales Activities.

Occupation of the Respondent

Student Employee Self Employed Others

10%

40%
25%

25%
 TABLE No-1.4

Table showing the Frequency and Duration spent in

Surfing

No of Less than 1 hr 1hr - 2 hr 2 hr 3 hr more than 3 hr

Respondents
Weakly Twice 47 42% 29% 18% 11%

Weekly once 30 27% 40% 23% 10%

Fortnightly 18 18% 39% 27% 16%

Monthly 5 20% 40% 20% 20%

Analysis and interpretation

From the above table and graph it is clear that 47 respondents browse weekly twice, 42 percent spent less

than one hour. 29 percent of the respondent spend one hour to two hour. 18 percent of the respondent

spent two hour to three hour and 11 percent of the respondent spent more than three hours in browsing.

30 respondents who browse weekly once 27 percent spent less than one hour 40 percent of the

respondents spend one hour to two hour, 23 percent of the respondents spent Two hour to three hour and

10 percent. The respondent spent more than three hour in Browsing.

18 respondents who browse fortnightly, 80 percent has spent less than one hour 39 percent of the

respondent spend one hour to two hour, 27 percent of the respondent spent two hour to three hour, and 16

percent of the respondent spent more than three hour.

5 percent respondents who browse monthly 20 percent spent less than one hour 40 percent of the

respondent spend one hour to two hour 20 percent. the respondent spent two hour to three hour, and feed

the present of the respondent spent more than three hour.

 TABLE No-1.5

Percentage of Respondents checking Online Advertisement

Particulars Checking
Online Ads
Yes 55%

No 45%

Total 100%

Analysis and Interpretation

From the Data collected, all the Respondents are aware of online Advertisement while only 55% of the

respondent check the Advertisement displayed on the Web and the rest of 45% do not check many of the

Advertisement displayed on the Net. So if the Ads are such that with creativity and informative even those

45% can also be converted and included in the 55% list.

 TABLE No-1.6

Various Aspects for Surfing

Reasons for Percentage

Checking
Advertisement
Purchasing 22%
35%
Entertainment
Financial 14%

loans

Academic 9%

Jobs 20%

Total 100%

Analysis and Interpretation

As observed from the Above table and Graph it clearly indicates that main aspects of surfing the web is

for Entertainment purpose which comes to 35%, followed by Purchasing i.e. about 22%, jobs related sites

which is nearly 20%, Only then comes of the respondent. Finally Academic and jobs with 9%and

financial loans 14% respectively. This clearly indicates that even if the Respondents are aware of online

Advertisements they view mainly for entertainment than for Purchasing of the Products or Services.
 Ads related to various products

Purchasing Entertainment Financial loans Academic Jobs

20% 22%

9%

35%
14%

TABLE 1.7

Respondents Ranking their preferred Site

SITES
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5

Google 72% 6% 3% 0% 0%
youtube 12% 36% 26% 9% 5%

Amazon 10% 27% 30% 16% 12%

Flipkart f
6% 18% 22% 27% 29%
snapdeal 0% 13% 19% 48% 54%

Total 100% 100% 100% 100% 100%

Analysis and Interpretation

From this statement and Graph it is clear that most of the Respondent i.e. (72%) of them has stated

that yahoo is the best in providing all sorts of information and in providing Advertisements together

with services on Net, followed by Youtube with (12%) and Amazon with (10%) Then comes Flipkart

with (6%) and Finally most of the Respondent has rated Snapdeal in last category. This analysis

provides the information that most of the viewers prefer google so it is preferable for the advertiser to

place his ads in this site, If not the advertiser could go for Youtube which is Ranked 2nd, and other

sites are less preferred compared to these top two sites.

 Respondents Rank of their preferred sites
80%

70%

60%
Google
50%
youtube
40%
Amazon
30% Flipkart
20% snapdeal
10%

0%
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5

TABLE No-1.8

No of Respondents purchased Online

Particular No Of Percentage
Respondent
YES 62 62%
NO 38 38%

Analysis and Interpretation

The given table shows that only 62% of the Respondents have purchased online and the rest of the 38%

have not purchased from the Net.

It clearly states that the percentage of respondents who are aware of Net advertisement are almost near to

that of the persons or respondents who have purchased online and within few more years it definitely

would increase.
 Number of Respondents who Purchased Online

62

38

62% 38%

YES NO

TABLE 1.9

Various products and services purchased online

Particulars Percentage
CD's & Cassettes 28%
Travel Booking 21%

Book's & Magazine 18%

Mobile Phones 14%

Software 12%
Computer
peripherals 7%

Analysis and Interpretation:

The table shows that 28% of the respondents purchased CDs and cassettes online followed by travel

booking with 21% and books and magazines which comes to 18% and then followed by mobile phones

which is around 14 % followed by software and computer peripherals with 12% and 7% respectively.

From the Above table it clearly shows that product and services purchased online are not costly.

CD's & Cassettes Travel Booking Book's & Magazine

Mobile Phones Software Computer peripherals

7%
12% 28%

14%

21%
18%

TABLE No-2.0

No. Of Preference and non Preference to purchase

Online

Gender Male Female

No of Respondent
Not purchased online 23 34
Prefer to Purchase
Online 18 26
Do not Prefer to
Purchase
Online 5 8

Analysis and Interpretation:

The above table indicates that the number of respondent who has not

purchased through Internet are 57 out of which 23 are male. 78% of male prefer to purchase on line and

22 % of them do not prefer to purchase online. Continued by 34 female who has not purchased through

the Internet. 76 % of the female preferred to purchase online and 24 % of the female do not prefer to

purchase from Internet.

The above analysis clearly shows that even though the number of respondents who has not purchased

through the Internet are more, but would prefer to do so in the future, there are very few percentage of

people who do not prefer to purchase online. so there seems to be an opportunity that has to be tapped.

40
34
35
30 26
25 23

20 18
Male
15
Female
10 8
5
5
0
No of Respondent Prefer to Purchase Do not Prefer to
Not purchased Online Purchase online
online

TABLE No-2.1

Reasons for non- preference to purchase Online

Reasons No of respondent Percentage

Safety 4 31%
Privacy 3 23%
High Risk 2 15%
Registration Process 4 31%
Total 13 100%

Analysis and Interpretation:

The above table states the reason why numbers of people do not prefer to purchase through Internet.

Which clearly shows that Safety is the main reason with 31%, followed by privacy with 23%, high risk

and registration process with 15% and 31% respectively.

From this it is clear that for online advertisement to become effective the advertiser has to reduce the

registration process and increase the safety of the site there by build the confidence of their loyal

customer, which increases the confidence level of the customer and make them purchase on internet.

TABLE No-2.2

Respondents Responding to online Advertisement

Particulars Percentage

Yes 36%
No 48%
Sometimes 16%

Analysis and Interpretation:

From the above table it shows that only 36% of the respondents respond to online advertisement while

48% of them do not do so, only 16% respond sometimes.

From this analysis the advertiser even though has less of response or feedback, he can take heart

from the fact that 36% of them respond mostly while 16% respond sometimes this gives a target

customer of 52% who show some positive signs

Respondence who Respond to the

Online Ads question

Yes No Sometimes

16%
36%

48%

TABLE 2.3
Types of Ads respondents like to see

Flash ads Pop ups Questionnaires Ads that run

through
30% 26% 10% 34%

Analysis and Interpretation:

From the above table we understand that most of the people do not like the questionnaire form of ads
(10%), while most of them preferred ads that run through on the top or bottom of the site while they are
browsing, flash ads (30%) were the next preferred followed by pop-ups (26%).
 35%

30%

25%

20%

15%

10%

5%

0%
Flash ads Pop ups Questionnaires Ads that run
through

KEY FINDINGS

This study was conducted with a view to know that whether Online Advertising is effective. It has been

observed that there are many factors, which effect this statement of Problem like Occupation, Age, life

style social factor, For this purpose a structured questionnaire had been designed and analysed. After

analyzing the data the following factors have been found out as major causes for the Online Ads

Effectiveness
The percentage of Male browsing the net are more than that of Female

Most of the internet users are in the age group of 20-30years with 35% which indicates that youngsters are

using more net than that of the other community.

Most of the student community use internet more than that of the other occupation as it is a means of

entertainment so the advertiser should target the student community to influence their effectiveness

Compared to that of the students self-employed business people browse more for purchasing products and

students browse more for information and entertainment.

Almost 60% of the people who browse the Net check to online Ads while browsing only if they are

interesting and informative

CONCLUSION

Is Advertising on the Internet a viable option? I have looked at this question in terms of effectiveness,

profitability, and marketing methods.

Internet advertising offers increased awareness of companies, an easy method to distribute information,

advanced methods of targeting consumers, an immediate and direct line to the customers, and reduced

costs in performing these tasks. The only negative aspect is that consumers have to conquer their fears of

the Internet - the fear that ordering through an on-line advertisement will get lost in the void of
cyberspace. Fears always come with new technology, but it does not take long for people to adjust. As

people get more accustomed to finding their product information on the Web, more and more readers will

actively seek out Internet advertising sites.

Final why Dont try to do "anything and everything" to get the buyer's attention. Everyone who comes to

site isn't going to buy. The harder you try to get their attention and force them to read your ads, the harder

they wil try to escape.