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SIMPLE PERCENTAGE ANALYSIS

TABLE NO-3.1
TABLE SHOWING THAT GENDER OF THE RESPONDENTS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
MALE 160 80
FEMALE 40 20
TOTAL 200 100

INTERPRETATION
From the above table is clear that 80% of respondents are in between male,20% respondents are
female.

CHART SHOWING GENDER RESPONDENTS


CHART 3.1
TABLE NO-3.2
TABLE SHOWING THAT AGE OF THE RESPONDENTS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
Below 30 15%
20-30 40 20%
30-40 100 50%
40ABOVE 30 15%
TOTAL 200 100

INTERPRETATION

From the above table it is clear that 15% of respondents are below 20,20% of respondents are 20-
30,50% of respondents are 30-40,15% of respondents are 40 above.

CHART SHOWING AGE RESPONDENTS.

CHART 3.2
TABLE NO-3.3
TABLE SHOWING THAT OCCUPATION OF THE RESPONDENTS
PARTICULARS NO.OF PERCENTAGE (%)
RESPONDENTS
STUDENT 100 50
HOUSEWIFE 20 10
COMPANY WORKER 30 15
DAILY WAGES 50 25
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 50 % of respondents are students, 10%of
respondents are house wife, 15% of respondents are company worker, 25% of
respondents are daily wages

CHART SHOWING OF THE OCCUPATION RESPONDENTS

CHART 3.3
TABLE NO.3-4
TABLE SHOWING THAT MONTHLY SALARY OF THE RESPONDENTS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
10000-15000 110 55
15500-30000 30 15
30500-50000 50 25
50500-100000 10 5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 55 % of respondents are 10000-15000 , of respondents
are ,15% 15500-30000of respondents are ,25% 30500-50000 of respondents are,5% 50500-
100000

CHART SHOWING THE MONTHLY SALARY OF THE RESPONDENTS


CHART 3.4
TABLE NO.3-5
TABLE SHOWING THAT ONLINE PLATFORMS OF RESPONDENTS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE
FACEBOOK 20 10
INSTAGRAM 100 50
TWITTER 50 25
OTHERS 30 15
TOTAL 200 100

INTERPRETATION
From the above table it is clear that ,10% of respondents are Facebook,50% of respondents are
Instagram,25% of respondents are Twitter ,15% of respondents are others.

CHART SHOWING THE ONLINE PLATFORMS OF THE RESPONDENTS

CHART 3.5
TABLE NO. 3-6
TABLE SHOWING THAT PROMOTION ON SOCIAL MEDIA.
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)

DAILY 25 12.5
WEEKLY 95 47.5
MONTHLY 50 25
RARELY 30 15
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 12.5 % of respondents are daily , of respondents are ,47.5%
of respondents are Weekly , 25% of respondents are Monthly, 15% of respondents are Rarely.

CHART SHOWING THE PROMOTION ON SOCIAL MEDIA


CHART 3.6
TABLE NO. 3-7
TABLE SHOWING THAT TYPE OF MOST PROMOTIONAL CONTENT
PARTICULARS NO.OF RESPONDENTS PERCENTAGE(%)

VIDEOS 40 20
INFOGRAPHICS 20 10
BLOG POSTS 30 15
DISCOUNT&PROMOTION 110 55
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 20% of respondents are videos of respondents are 10% of
respondents are infographics.15% of respondents are Blog posts .55% of respondents are
discount & promotion.

CHART SHOWING THE TYPE OF MOST PROMOTIONAL


CONTENT OF THE RESPONDENTS
CHART 3.7
TABLE NO. 3-8
TABLE SHOWING THAT FACTOTS OF BRANDS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
QUALITY OF CONTENT 25 12.5
TRUSTWORTHINESS 30 15
TRANSPARENCY 45 22.5
PREVIOUS EXPERIENCE 100 50
WITH THE BRAND
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 12.5 % of respondents are Quality of content,15% of
respondents are Trustworthiness,22.5% of respondents are Transparency,50% of respondents are
Previous experience with the brand.

CHART SHOWING THE FACTORS OF BRAND OF THE RESPONDENTS

CHART 3.8
TABLE NO.3-9
TABLE SHOWING THAT PARTICIPATE IN A BUSINESS PROMOTION
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
DISCOUNTS 70 35
FREEBIES 20 10
CONTENT &GIVEAWAYS 60 30
LOYALTY PROGRAM 50 25
TOTAL 200 100

INTERPRETATION

From the above table it is clear that 35% of respondents are discounts, 10% of respondents are
freebies, 30% of respondents are Content & giveaways, 25 % of respondents are Loyalty
programs

CHART SHOWING PARTICIPATE IN A BUSINESS PROMOTION OF


THE RESPONDENTS

CHART 3.9
TABLE NO.3-10
TABLE SHOWING THAT RECEIVE INFORMATION ABOUT BUSINESS
PARTICULARS NO OF RESPONDENTS PERCENTAGE (%)
Email 45 22.5
SMS 25 12.5
SOCIAL MEDIA 100 50
PUSH NOTIFICATIONS 30 15
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 22.5 % of respondents are Email,12.5% of respondents are
Sms, 50% of respondents are social media, 15% of respondents are Push notifications.

CHART SHOWING RECEIVE INFORMATION ABOUT BUSINESS OF THE


RESPONDENTS

CHART 3.10
TABLE NO.3-11
TABLE SHOWING THAT INFORMATION REQUIRED FOR DECISION
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
STRONGLY AGREE 65 32.5
AGREE 45 22.5
DISAGREE 35 17.5
STRONGLY DISAGREE 55 27.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 32.5% of respondents are Strongly agree ,22.5% of
respondents are Agree ,17.5% of respondents are Disagree, 27.5% of respondents are Strongly
disagree.

CHART SHOWING INFORMATION REQUIRED FOR DECISION OF


THE RESPONDENTS
CHART 3.11
TABLE NO.3-12
TABLE SHOWING THAT MARKETING INFORMATION
PARTICULARS NO.OF RESPONDENTS PERCENTAGE %
ADVERTISEMENTS 50 25
INTERNET 60 30
POSTERS 55 27.5
NOTICES 35 17.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 25% of respondents are Advertisements,30% of respondents
are Internet,27.5% of respondents are Posters, 17.5% of respondents are Notices

CHART SHOWING MARKETING INFORMATION OF THE


RESPONDENTS
CHART 3.12
TABLE NO.3-13
TABLE SHOWING THAT WATCH ONLINE ADS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
FREQUENTLY 40 20
OCCASIONALLY 55 27.5
RARELY 45 22.5
NEVER BRAND TRUST 60 30
TOTAL 200 100

INTERPRETATION

From the above table it is clear that 20% of respondents are Frequently, 27.5% of respondents are
Occasionally, 22.5% of respondents are Rarely,30% of respondents are Never brand trust.

CHART SHOWING WATCH ONLINE ADS OF THE RESPONDENTS

CHART 3.13
TABLE NO.3-14
TABLE SHOWING THAT TRUST IN BRAND
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
VERY IMPORTANT 60 30
IMPORTANT 40 20
NEUTRAL 35 17.5
NOT IMPORTANT 65 32.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 30 % of respondents are very important, 20% of respondents
are important ,17.5% of respondents are Neutral, 32.5 % of respondents are Not important

CHART SHOWING TRUST IN BRAND OF THE RESPONDENT


CHART 3-14
TABLE NO.3-15
TABLE SHOWING THAT PERSONALISED BEHAVIOUR
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
POSITIVE 130 65
NEUTRAL 70 35
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 65% of respondents are positive, 35% of respondents are
Neutral.

CHART SHOWING PERSONALIZED BEHAVIOUR

CHART 3.15
TABLE NO.3-16
TABLE SHOWING THAT OCCASIONAL PROMOTIONS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
FREQUENTLY 120 60
OCCASIONALLY 80 40
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 60 % of respondents are Frequently, 40% of respondents are
Occasionally.

CHART SHOWING OCCASIONAL PROMOTIONS OF THE


RESPONDENTS

CHART 3.16
TABLE NO.3-17
TABLE SHOWING THAT PURCHASING DECISIONS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE
ALWAYS 40 20
OFTEN 25 12.5
OCCASIONALLY 85 42.5
RARELY 50 25
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 20% of respondents are Always,12.5% of respondents are
Often ,42.5% of respondents are Occasionally ,25% of respondents are Rarely.

CHART SHOWING PURCHASE DECISION OF THE RESPONDENTS

CHART 3.17
TABLE NO.3-18
TABLE SHOWING THAT ENGAGE BRAND PURCHASE
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
VERY LIKELY 40 20
LIKELY 60 30
NEUTRAL 45 22.5
UNLIKELY 55 27.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 20 % of respondents are Very Likely,30% of respondents are
likely ,22.5% of respondents are Neutral ,27.5% of respondents are Unlikely

CHART SHOWING ENGAGE BRAND PURCHASE OF THE


RESPONDENTS

CHART 3.18
TABLE NO.3-19
TABLE SHOWING THAT USER EXPERIENCE
PARICULARS NO.OF RESPONDENTS PERCENTAGE (%)
VERY IMPORTANT 75 37.5
IMPORTANT 65 32.5
NEUTRAL 40 20
NOT IMPORTANT 20 10
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 37.5 % of respondents are Very important, 32.5% of
respondents are Important, 20% of respondents are Neutral ,10n% of respondents are Not
important

CHART SHOWING USER EXPERIENCE OF THE RESPONDENTS

CHART 3.19
TABLE NO. 3-20
TABLE SHOWING THAT PROMOTIONS &DISCOUNTS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE(%)
VERY INTERESTED 55 27.5
INTERESTED 75 37.5
NEUTRAL 45 22.5
NOT INTERESTED 30 15
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 27.5 % of respondents are Very interested, 37.5% of
respondents are Interested ,22.5% of respondents are Neutral, 15% of respondents are Not
interested.

CHART SHOWING PROMOTIONS & DISCOUNTS OF THE


RESPONDENTS

CHART 3.20
TABLE NO.3-21
TABLE SHOWING THAT COMPETITION BRANDS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
ALWAYS 50 25
OFTEN 25 12.5
OCCASIONALLY 80 40
RARELY 45 22.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 25% of respondents are Always ,12.5% of respondents are
Often ,40% of respondents are Occasionally ,22.5% of respondents are Rarely.

CHART SHOWING COMPETITION BRANDS OF THE RESPONDENTS

CHART 3.21
TABLE NO.3-22
TABLE SHOWING THAT FOLLOW BRAND IN SOCIAL MEDIA

PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)


VERY LIKELY 60 30
LIKELY 55 27.5
NEUTRAL 45 22.5
UNLIKELY 40 20
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 30 % of respondents are Very likely, 27.5% of respondents
are Likely ,22.5% of respondents are Neutral ,20% of respondents are Unlikely.

CHART SHOWING FOLLOW BRAND IN SOCIAL MEDIA OF THE


RESPONDENTS

CHART 3.22
TABLE NO.3-23
TABLE SHOWING THAT REVIEW OF BRAND
PARTICULARS NO.OF RESPONDENTS PERCENTAGE
A LOT 75 37.5
SOMEWHAT 35 17.5
NEUTRAL 40 20
NOT MUCH 50 25
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 37.5% of respondents are A lot ,17.5% of respondents are
Somewhat , 20% of respondents are Neutral , 25% of respondents are Not much.

CHART SHOWING REVIEW OF BRAND OF THE RESPONDENTS


CHART 3.23
TABLE NO.3-24
TABLE SHOWING THAT FEEDBACK OF BRANDS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
VERY IMPORTANT 60 30
COMFORTABLE 80 40
NEUTRAL 20 10
UNCOMFORTABLE 40 20
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 30% of respondents are Very important ,40% of respondents
are Comfortable, 10% of respondents are Neutral , 20% of respondents are Uncomfortable.

CHART SHOWING FEEDBACK OF BRANDS OF THE RESPONDENTS

CHART 3.24
TABLE NO.3-25
TABLE SHOWING THAT HOLIDAY SALES
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
SIGNIFICANTLY 35 17.5
MODERATELY 45 22.5
SLIGHTLY 50 25
NOT AT ALL EMAIL 70 35
MARKETING
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 17.5 % of respondents are Significantly , 22.5% of
respondents are Moderately, 25% of respondents are Slightly, 35% of respondents are Not at all
email marketing.

CHART SHOWING HOLIDAY SALES OF THE RESPONDENTS

CHART 3.25
TABLE NO.3-26
TABLE SHOWING THAT ENGAGE PROMOTIONAL EMAILS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
ALWAYS 45 22.5
OFTEN 35 17.5
OCCASIONALLY 65 32.5
RARELY 55 27.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 22.5 % of respondents are Always , 17.5% of respondents are
Often, 32.5% of respondents are Occasionally, 27.5 % of respondents are Rarely.

CHART SHOWING ENGAGE PROMOTIONAL EMAILS OF THE


RESPONDENTS

CHART 3-26
TABLE NO. 3-27
TABLE SHOWING THAT MULTIPLE CHANNEL PROMOTIONS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE ()
VERY EFFECTIVE 55 27.5
EFFECTIVE 60 30
NEUTRAL 40 20
INEFFECTIVE 45 22.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 27.5% of respondents are very effective, 30% of respondents
are Effective, 20% of respondents are Neutral , 22.5% of respondents are Ineffective.

CHART SHOWING MULTIPLE CHANNEL PROMOTIONS OF THE


RESPONDENTS

CHART 3.27
TABLE NO.3-28
TABLE SHOWING THAT RESEARCH PRODUCTS ONLINE
PARTICULARS NO.OF RESPONDENTS PERCENTAGE(%)
ALWAYS OFTEN 65 32.5
OCCASIONALLY 45 22.5
RARELY 50 25
NEVER POST 40 20
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 32.5% of respondents are Always often, 22.5% of
respondents are Occasionally, 25% of respondents are Rarely, 20% of respondents are Never
post.

CHART SHOWING RESEARCH PRODUCTS ONLINE OF THE


RESPONDENTS

CHART 3.28
TABLE NO.3-29
TABLE SHOWING THAT CHOOSE A BRAND
PARTICULARS NO.OF PERCENTAGE(%)
RESPONDENTS
VERY LIKELY 50 25
LIKELY 70 35
NEUTRAL 45 22.5
UNLIKELY 35 17.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 25% of respondents are Very likely, 35% of respondents are
Likely ,22.5% of respondents are Neutral, 17.5% of respondents are Unlikely.

CHART SHOWING CHOOSE A BRAND OF THE RESPONDENTS

CHART 3.29
TABLE NO.3-30
TABLE SHOWING THAT MOBILE PAYMENTS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
VERY COMFORTABLE 70 35
COMFORTABLE 60 30
NEITRAL 40 20
UNCOMFORTABLE 30 15
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 35% of respondents are Very comfortable, 30% of
respondents are Comfortable , 20% of respondents are Neutral , 15% of respondents are
Uncomfortable

CHART SHOWING MOBILE PAYMENTS OF THE RESPONDENTS

CHART 3.30
TABLE NO.3-31
TABLE SHOWING THAT SHARE PERSONAL INFORMATION
PARTICULARS NO.OF RESPONDENTS PERECENTAGE(%)
VERY WILLING 45 22.5
WILLING 65 32.5
NEUTRAL 50 25
UNWILLING 40 20
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 22.5 % of respondents are Very willing, 32.5% of
respondents are Willing , 25% of respondents are Neutral ,15% of respondents are Unwilling

CHART SHOWING SHARE PERSONAL INFORMATION OF THE


RESPONDENTS

CHART 3.31
TABLE NO.3-32
TABLE SHOWING THAT PREFER BRANDS WITH PROMOTIONAL
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
FREQUENT 65 32.5
OCCASIONAL 75 37.5
NO PREFERENCE 60 30
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 32.5% of respondents are Frequent, 37.5% of respondents
are Occasional , 30% of respondents are No preference.

CHART SHOWING PREFER BRAND WITH PROMOTIONAL OF THE


RESPONDENTS

CHART 3.32
TABLE NO.3-33
TABLE SHOWING THAT PREFER PROMOTIONAL CAMPAIGNS
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
SHORT FORM 80 40
LONG FORM 120 60
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 40 % of respondents are Short form , 60% of respondents
are Long form.

CHART SHOWING PREFER PROMOTIONAL CAMPAIGNS OF THE


RESPONDENTS

CHART 3.33
TABLE NO.3-34
TABLE SHOWING THAT TRUST IN BRAND
PARTICULARS NO.OF RESPONDENTS PERCENTAGE(%)
VERY IMPORTANT 45 22.5
IMPORTANT NEUTRAL 60 30
NOT IMPORTANT 55 27.5
VERY NOT IMPORTANT 40 20
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 22.5% of respondents are Very important, 30% of
respondents are, Important Neutral, 27.5% of respondents are Not important, 20% of
respondents are Very not important.

CHART SHOWING TRUST IN BRAND OF THE RESPONDENTS

CHART 3.34
TABLE NO.3-35
TABLE SHOWING THAT PRIMARY GOAL OF BUSINESS
PARTICULARS NO OF RESPONDENTS PERCENTAGE (%)
INCREASE SALES 70 35
BUILD BRAND 50 25
AWARENESS
EXPAND CISTOMER 65 32.5
BASED
OTHERS 15 7.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 35% of respondents are Increase sales, 25% of respondents
are Build brand awareness, 32.5% of respondents are Expand customer based, 7.5% of
respondents are Others.

CHART SHOWING PRIMARY GOAL OF BUSINESS OF THE


RESPONDENTS

CHART 3.35
TABLE NO.3-36
TABLE SHOWING THAT SUCCESS OF MARKETING
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
SALES INCREASE 90 45
WEBSITE TRAFFIC 40 20
SOCIAL MEDIA 60 30
ENGAGEMENT
OTHERS 10 5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 45% of respondents are Sales increase , 20% of respondents are Website traffic,
30% of respondents are Social media engagement, 5% of respondents are Others.

CHART SHOWING SUCCESS OF MARKETING OF THE RESPONDENTS

CHART 3.36
TABLE NO.3-37
TABLE SHOWING THAT MARKETING STRATEGY
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
CENTRAL 65 32.5
SOMEWHAT IMPORTANT 50 25
NOT IMPORTANT 40 20
NOT SURE 45 22.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 32.5% of respondents are Central, 25% of respondents are
Somewhat important , 20% of respondents are Not important, 22.5% of respondents are Not
sure.

CHART SHOWING MARKETING STRATEGY OF THE RESPONDENTS

CHART 3.37
TABLE NO.3- 38
TABLE SHOWING THAT NEGATIVE FEEDBACK ON ONLINE
PARTICULARS NO OF RESPONDENTS PERCENTAGE (%)
RESPOND &RESOLVE 60 30
POLICY
ADDRESS PRIVATELY 55 27.5
IGNORE 50 25
OTHERS 35 17.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 30% of respondents are Respond &resolve publicly , 27.5%
of respondents are Address privately, 25% of respondents are Ignore , 17.5% of respondents are
Others.

CHART SHOWING NEGATIVE FEEDBACK ON ONLINE OF THE


RESPONDENTS

CHART 3.38
TABLE NO.3-39
TABLE SHOWING THAT BUDGET ALLOCATION
PARTICULARS NO.OF RESPONDENTS PERCENTAGE (%)
SMALL BUDGET 45 22.5
MODERATE BUDGET 50 25
LARGE BUDGET 70 35
NOT SURE 35 17.5
TOTAL 200 100

INTERPRETATION
From the above table it is clear that 22.5% of respondents are Small budget , 25% of
respondents are Moderate budget , 35% of respondents are Large budget, 17.5% of respondents
are Not sure.

CHART SHOWING BUDGET ALLOCATION OF THE RESPONDENTS

CHART 3.39

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