Analysis & Interpretation: Table - 1 Classification of Respondent On The Basis Gender
Analysis & Interpretation: Table - 1 Classification of Respondent On The Basis Gender
Analysis & Interpretation: Table - 1 Classification of Respondent On The Basis Gender
TABLE - 1
Classification of respondent on the basis Gender.
Male 20 60%
Female 25 40%
Total 50 100%
Male Female
40
60
Above the graph showing out of 100 respondents 60% of the respondents are male and
40% of the respondents are female
100
80 Below 20 years
20 - 30 years
60 50 30 - 40 years
40
40 and above
40
20 10
0
0
On the Basis of age
The above table shows that respondents there are- 40% of respondents are below 20 year,
50% of respondents lies between the age group of 20 – 30 years, another 10% of respondents lies
between 30 – 40 years and 0% of respondents were 40 & above.
TABLE - 3
Classification of respondent on the basis Occupation.
100
90
80
, 60
70
60
50
40 30
30
20 10
10 ,0 ,0
0
Above table showing 60% of respondents are students, 30% of respondents are salaried
and 10% of respondents are self- employed.
TABLE – 4
Classification of respondent on the basis of Annual income.
Above table showing 60% of respondents are below income group of Rs 5000, 30% of
Respondents are in the income group of 5000 to 10,000, 10% of respondents are in the income
group of 10,000 to 20,000 and 0% of respondents are in the income group of 20,000 and above.
TABLE - 5
Classification of respondent on the basis of Qualification
83
17
0 50 100
Qualification of Respondents.
Above table showing 0% of Respondents are below SSLC, 17% of respondents are
from PUC, 83% of respondents are graduates and 0% of respondents are post graduates.
TABLE - 6
Classification of respondents using of Puma Shoes.
30
No
Yes 70
TABLE - 7
Classification of respondents using of brand Shoes
Brand No of Respondents % of Respondents
Puma 35 70%
Nike 5 10%
Reebok 5 10%
5 10%
Total 50 100%
100
90 Puma
80 Nike
70 Reebok
60 Adidas
50
40
30
10 10 10
20
10
0 70
From the above table of preference, we can analyses that “Puma” has its own identity
in the market. Because 70% of Shoes users prefer it as their brand. Next preference has been
given to Nike 10%, Reebok 10% and Adidas10%.
It can be inferred that most of the respondents use Puma. Hence it has a good market
value.
TABLE -8
Classification of respondents on the basis of Awareness through different Medium.
Advertisement,
10
Showroom,10
Friends &
Media, 30 Relatives 50
From the above table and table classification on the basis of Awareness through
different medium we can clearly analyze the maximum number of respondents get the
information from Friends & Relatives and media i.e. 50% respectively, next important media is
i.e. 30%, Showroom has 10% share and advertisement medium are 10%.
TABLE -9
Classification of respondents on the basis of duration of using Puma Shoes.”
40
40
35
30
30
30
25
20
15
10
5
0
TABLE -10
Classification of respondents on the basis of comfort of Puma footwear.
100
80
60
40
58
20
30
12
0 0
Excellent Good average Poor
Above table showing 58% of respondents feels the comfort of Puma is excellent, 30%
says it is good, 12% of respondents says its average .
TABLE - 11
Classification of respondents on the basis of reason for selecting Puma Shoes.
Graph showing the respondents on the basis of reason for selecting Aididas
Price
100 Brand Image
Quality
80
company name
60
40
58
20 20
20
2
0
As earlier table suggested, 20% of total Puma Shoes users buy it for its Price 20% for
Brand Image, 58% for quality and remaining 2 % are remaining company name.
TABLE 12.
Classification of respondents on the basis of Overall rating for Puma Shoess”
Rating No of Respondents % of Respondents
Excellent 30 60%
Good 15 30%
average 5 10%
Poor 0 0%
TOTAL 50 100%
Graph showing the respondents on the basis of Overall rating for Puma.
Poor 0
avrage 10 Poor
avrage
Good
Good 30 Excellent
Excellent 60
From the above table of overall rating, 60% of respondent’s rate Puma Shoess Excellent,
30% of respondents rate it good and remaining 10% rate it average.
So it can be inferred that overall Puma Shoes has got a good overall rating.
TABLE 13.
Classification of respondents on the basis of the cost of the Puma Shoes.
Graph showing the respondents on the basis of the cost of the Puma Shoes
Very Costly, 10
Costly, 30
Reasonable, 60
The above table clearly gives out the structure of price of Puma Shoes 10% of the
respondents are saying that the it is Very costly 30% feels that it is costly 60% of respondents are
saying the price of Puma Shoes is Reasonable.
TABLE -14.
Classification of respondents on the basis of Ads seen on Puma Shoes
Awareness of Ad No of Respondents % of Respondents
Yes 30 60%
No 20 40%
TOTAL 50 100%
Graph showing the respondents on the basis of Ads seen on Puma Shoes.
40
Yes
No
60
It is clear from the above table that the Respondents i.e. 60% have seen the ad of the of
Puma.
TABLE -15
Classifications of respondents on the basis of awareness through different Medias.
Media No of Respondents % of Respondents
Television 45 90%
Hoardings 0 0%
Newspapers 0 0%
Magazines 5 10%
Radio 0 0%
TOTAL 50 100%
Graph showing the respondents on the basis of awareness through different Medias.
80
60
40
10
20
0
0
0
Above table showing 90% of respondents get to know from television, 0% of respondents
get to know from Hoardings, 0% of respondents get to know from paper, 10% of respondents get
to know from magazines, 0% of respondents get to know from other media.
TABLE - 16.
Classification of Respondents on the basis of opinion on advertisement Media.
Opinion No of Respondents % of Respondents
Attractive 35 70%
Create desire 10 20%
Informative 5 10%
No Impact 0 0%
TOTAL 50 100%
Attractive, 70
Create desire,
20 Informative, Attractive
10 Create desire
Informative
No Impact
The above table clearly says that 70% of the respondents feel that ad of Puma is
Attractive, 20% of respondents says it creates desire, 10% of respondents feels informative .
TABLE -17
Classification of respondents on the basis of Brand of Shoes other than Puma Shoes
Graph showing the classification of respondents on the basis Brand of Shoes other than
Puma Shoes.
Puma
reebok
Adidas
Woodland
Woodland
40
30 Adidas
20 reebok
10
Puma
0
From the above table of preference, we can analyses that other than Puma, Nike get
40% &. 20%of respondents have selected Reebok and Puma 27% wood land 8%.