CHAPTER IV

DATA ANALYSIS AND INTERPERTATION:

TABLE 4.1
CLASSIFICATION OF RESPONDENTS OF THE BASIS OF THEIR AGE GROUP

SL. NO. AGE GROUP NO OF RESPONDENTS PERCENTAGE

1 20 – 30 50 50 %
2 30 – 40 25 25 %
3 40 – 50 20 20 %
4 50 & Above 05 5%

Total 100 100 %

INTERPRETATION
The above table interprets that 50% of the respondents belong to the age group of 20 -
30 years. 25% of the respondents belong to the age group of 30 – 40 years. 20 % of the
respondents belong to the age group of 40 – 50 years and the remaining 5 % belong to the age
group 50 and above.
Majority of respondents are between the age group of 20-40 yrs

CHART 4.1
CLASSIFICATION OF RESPONDENTS OF THE BASIS OF THEIR AGE GROUP
60%

50%
50%
40%

30%

20% 25%
20%
10%

0% 5%
20 – 30 30 – 40 40 – 50 50 & Above
TABLE 4.2
CLASSIFICATION OF RESPONDENTS ON THE BASIS OF THEIR SEX

SL. NO. SEX NO OF RESPONDENTS PERCENTAGE

1 Male 67 67 %
2 Female 33 33 %

Total 100 100 %

INTERPRETATION
The above table interprets that the male respondents form 67 % and the female
respondents are form 33 %.
Male respondents form the opinion group being comparatively more than the female
respondents.

CHART 4.2
CLASSIFICATION OF RESPONDENTS ON THE BASIS OF THEIR SEX
CHART 4.2
CLASSIFICATION OF RESPONDENTS ON THE BASIS OF THEIR SEX

80%

70%

60%

50%

40%
67%
30%

20%
33%
10%

0%
Male Female
TABLE 4.3
CLASSIFICATION OF THE RESPONDENTS ON THE BASIS OF THEIR
OCCUPATION

SL. NO. OCCUPATION NO OF RESPONDENTS PERCENTAGE

1 Working 70 70 %

2 Non Working 30 30 %

Total 100 100 %

INTERPRETATION
The above table interprets that the working class constitutes 70 % and the non working
class 30 % of the respondents. Majority of the respondents are form working class who use
OPPO, apart this interesting to note that even non working class also use OPPO
significantly.
80%

70%

60%

50%

40%
70%
30%

20%
30%
10%

0%
Working Non Working
TABLE 4. 4
CLASSIFICATION OF RESPONDENTS ON THE BASIS OF THEIR MONTHLY
INCOME

Sl. No. Income No of Respondents Percentage

1 <5000 10 10 %
2 5001 – 10000 40 40 %
3 10001 - 15000 23 23 %
4 15001 and above 27 27 %
Total 100 100 %

INTERPRETATION
The above table interprets that 10 % of respondents belong to the income group of less than
5000, 40 % of respondents belong to the income group of 5001 – 10000, 23 % of respondents
belong to the income group of 10001 – 15000 and the remaining 27 % of respondents belong
to the income group of 15001 and above.
The above data indicates that most of the respondents belong to the middle and upper income
group which play an important role in purchase of OPPO.
 45%

40%
40%
35%

30%

25% 27%
20% 23%

15%

10%
10%
5%

0%
<5000 5001 – 10000 10001 - 15000 15001 and above

TABLE -4.5
CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OWNING A OPPO
MOBILE

Sl. No. Own a Mobile No of Respondents Percentage

 1 Yes 93 93 %
2 No 07 07 %
Total 100 100 %

Interpretation

The above table interprets that 93 % of respondents own a OPPO Mobile and 7 % of the
respondents do not own a OPPO mobile.

At present majority of the respondents own OPPO Mobile.

Graph - 5

Classification of respondents on the basis of owning a mobile

100%
90%
93%
80%
70%
60%
50%
40%
30%
20%
10%
0% 7%
Yes No
Table -4. 6
Classification of respondents on the basis of their image towards different Mobile Handsets

Total respondents 100:

Sl. No. Mobile Handsets No of Respondents Percentage

1 OPPO 34 34 %
2 Micromax 18 18 %
3 Nokia 23 23 %
4 Sony 22 22 %
5 Motorola 03 03 %
Total 100 100

INTERPRETATION
The above table interprets that 34 % of the respondents are aware of the brand OPPO, 18 %
of the respondents are aware of the brand Micromax, 23 % of the respondents are aware of
the brand Nokia, 22 % of the respondents are aware of the brand Sony and 3 % of the
respondents are aware of the brand Motorola.

Majority of the respondents are aware of OPPO.

Graph - 6
Classification of respondents on the basis of their image towards different mobile connection

40%

35%

30%

25%

20%

15%

10%

5%

0%
Samsung Micromax Nokia Sony Motorola
TABLE 4.7
CLASSIFICATION OF RESPONDENTS ON THE BASIS OF THEIR USAGE OF
OTHER MOBILES OTHER THAN OPPO.

Sl. No. Other Mobile Brands No of Respondents Percentage

1 OPPO 51 51 %
2 Nokia 15 15 %
3 Sony 20 20 %
4 Micromax 12 12 %
5 Motorola 02 02 %
Total 100 100

Interpretation
The above table interprets that 51 % of the respondents are using OPPO, 15 % of
therespondents are using Nokia, 20 % of the respondents are using Sony, 12 % of the
respondents are using Micromax and 2 % of the respondents are using Motorola.

Majority of the respondents are using OPPO Mobiles only.

Graph - 7
Classification of respondents on the basis of their usage of other network other than OPPO

60%

50%
51%

40%

30%

20%
20%
10% 15%
12%

0%
2%
Samsung Nokia Sony Micromax Motorola
Table 4.8
Classification of respondents on the basis of their influence to purchase through different
media

Total respondents 100:

Sl. No. Media No of Respondents Percentage

1 T V Ads 25 25 %
2 Print Media 27 27 %
3 Radio (FM) 08 08 %
4 Hoardings 12 12 %
5 Word of mouth 28 28 %
Total 100 100

Interpretation

The above table interprets that 25 % of the respondents are influenced to purchase by TV
Ads, 27 % of the respondents are influenced to purchase by Print Media, 08 % of the
respondents are influenced to purchase by Radio (FM), 12 % of the respondents are
influenced to purchase by Hoardings, 28 % of the respondents are influenced to purchase by
Word of mouth.

Majority of the respondents are influenced to purchase by TV Ads, Print Media and Word of
mouth.
Graph - 8

Classification of respondents on the basis of their influence to purchase through different

media

30%

28%
25% 27%
25%
20%

15%

10% 12%

8%
5%

0%
T V Ads Print Media Radio (FM) Hoardings Word of mouth
Table -4. 9
Classification of respondents on the basis of their reference to purchase

Sl. No. Reference No of Respondents Percentage

1 Family 15 15 %
2 Dealers 21 21 %
3 Friends 33 33 %
4 Self 29 29 %
5 Others 02 02 %
Total 100 100

Interpretation:

The above table interprets that 15 % of the respondents are influenced by Family to purchase,
21 % of the respondents are influenced by Dealers to purchase, 33 % of the respondents are
influenced by Friends to purchase, 29 % of the respondents are influenced by Self and
remaining, 02 % of the respondents are influenced by Others reference.

Majority of the respondents are influenced by the Friends to purchase Mobile.

Graph - 9
Classification of respondents on the basis of their reference to purchase

35%

30% 33%

29%
25%

20%
21%
15%
15%
10%

5%

0% 2%
Family Dealers Friends Self Others
Table -4.10
Classification of respondents on the basis of their opinion towards promoting a brand through
different Medias.

Sl. No. Media No of Respondents Percentage

1 T V Ads 47 47 %
2 Radio 21 21 %
3 Print 18 18 %
4 Hoardings 14 14 %
Total 100 100

Interpretation:

The above table interprets that 47 % of the respondents are given opinion to promote Brand
by TV, 21 % of the respondents are given opinion to promote Brand by Radio, 18 % of the
respondents are given opinion to promote Brand by Print remaining 14 % of the respondents
are given opinion to promote Brand by Hoardings.

Majority of respondents are given their opinion towards promoting a brand by TV Media
Graph - 10

Classification of respondents on the basis of their opinion towards Promoting a Brand

through different media.

50%
45% 47%
40%
35%
30%
25%
20%
21%
15% 18%
10% 14%

5%
0%
T V Ads Radio Print Hoardings
Table 4.11

Classification of respondents on the basis of their opinion towards Brand is important to

make a purchase.

Total respondents 100:

Sl. No. Opinion No of Respondents Percentage

1 Yes 53 53 %
2 No 47 47 %
Total 100 100

Interpretation:

The above table interprets that 53 % of respondents are given opinion towards Brand is
important to make purchase.
47 % of respondents are given opinion towards Brand is not important to make purchase.

Majority of respondents are given importance to brand.

Graph - 11

Classification of respondents on the basis of their opinion towards Brand is important to

make a purchase.

54%
53%
53%
52%
51%
50%
49%
48%
47%
47%
46%
45%
44%
Yes No
Table – 4.12

Classification of respondents on the basis of their opinion towards Brand OPPO is influenced
their purchase.

Total respondents 100:

Sl. No. Opinion No of Respondents Percentage

1 Yes 53 53 %
2 No 47 47 %
Total 100 100

Interpretation:

The above table interprets that the 53 % of respondents are given their opinion that Brand
OPPO influence their purchase.
Remaining 47 % of the respondents are not influenced by the Brand OPPO.

Majority of the respondents are influenced by the “Brand OPPO”.

Graph - 12

Classification of respondents on the basis of their opinion towards Brand OPPO is influenced
their purchase.

54%
53%
53%
52%
51%
50%
49%
48%
47%
47%
46%
45%
44%
Yes No
Table -4.13

Classification of respondents on the basis of their opinion as they hear the Brand name
‘OPPO’
Total respondents 100:

Sl. No. Reasons No of Respondents Percentage

1 Music 25 25 %
2 Punch line 27 27 %
3 Brand Ambassador 13 13 %
4 Theme of Advertising 35 35 %
Total 100 100 %

Interpretation:

The above table interprets that the 25 % of respondents are given their opinion that as they
hear Brand OPPO they like Music, 27 % of respondents are given their opinion that as they
hear Brand OPPO they like Punch line, 13 % of respondents are given their opinion that as
they hear Brand OPPO they like Brand Ambassador and 35 % of respondents are given their
opinion that as they hear Brand OPPO they like Theme of Advertising.

Majority of the respondents are given their opinion that they like theme of advertising as they
hear brand name “OPPO”.
Graph - 13

Classification of respondents on the basis of their opinion as they hear the Brand name
‘OPPO’

40%

35%
35%
30%

25% 27%
25%
20%

15%

10% 13%

5%

0%
Music Punchline Brand Ambassador Theme of
Advertising
Table 4. 14

Classification of respondents on the basis of their preference towards OPPO

Sl. No. Reasons No of Respondents Percentage

1 OPPO as a Popular Brand 25 25 %
2 Service 32 32 %
3 Price 13 13 %
4 Offers and schemes 13 13 %
5 Easy to purchase 12 12 %
6 Others 05 05 %
Total 100 100 %

Interpretation:
The above table interprets that the when respondents were asked their usage preference
towards OPPO. 25 % of the respondents said, they like the OPPO as a popular Brand. 32 %
of the respondent said they like the service provided by the OPPO. 13 % of the respondents
said they were motivated by price, 13 % of respondents said they like the offers and schemes
and 12 % of the respondents said that is easy to purchase and 5 % of the respondents said
they used OPPO due to other reasons.

Majority of the respondent usage preference towards OPPO, because of Service and Brand.
Graph - 14

Classification of respondents on the basis of their preference towards OPPO

35%

30% 32%

25%
25%
20%

15%

10% 13% 13% 12%

5%
5%
0%
Samsung as Service Price Offers and Easy to Others
a Popular schemes purchase
Brand
Table -4.15

Classification of respondents on the basis of their opinion towards the Brand Ambassador to
promote a product

Total respondents 100:

Sl. No. Opinion No of Respondents Percentage

1 Yes 45 45 %
2 No 55 55 %
Total 100 100 %

Interpretation:

The above table interprets that 45 % of the respondent said that Brand Ambassador is
necessary to promote a product. 55 % of the respondent said that Brand Ambassador is not
necessary to promote a product.

Majority of the respondents are given their opinion that brand ambassador is not necessary to
promote a product.
Graph - 15

Classification of respondents on the basis of their opinion towards the Brand Ambassador to
promote a product.

60%

50% 55%

40% 45%

30%

20%

10%

0%
Yes No
Table - 16

Classification of respondents on the basis of their opinion towards the Brand “OPPO”

Total respondents 100:

Sl. No. Brand OPPO No of Respondents Percentage

1 Suggestive 35 35 %
2 Appropriate 29 29 %
3 Easy to remember 36 36 %
Total 100 100 %

Interpretation:

The above table interprets that 35 % of the respondents given importance that OPPO brand is
suggestive. 29 % of the respondents given importance that OPPO brand is Appropriate and
36 % of the respondents given importance that OPPO brand is Easy to remember

Majority of the respondent’s given their opinion that OPPO brand is Suggestive & Easy to
remember.
Graph - 16

Classification of respondents on the basis of their opinion towards the Brand “OPPO”

40%

35%
35% 36%
30%
29%
25%

20%

15%

10%

5%

0%
Suggestive Appropriate Easy to remember
Table 4.17

Classification of respondents on the basis of their opinion towards the Brand “OPPO” is not
the name of the product but image created for the service.

Total respondents 100:

Sl. No. Opinion No of Respondents Percentage

1 Agree 63 63 %
2 Disagree 37 37 %
Total 100 100 %

Interpretation:

The above table interprets that 63 % of the respondents agreed that OPPO brand is not the
name of the product but image created for the service. And 37 % of the respondents are
disagreeing that OPPO brand is not the name of the product but image created for the service.

Majority of the respondents are agreed that “OPPO brand” is not the name of the product but
image created for the service.
Graph - 17

Classification of respondents on the basis of their opinion towards the Brand “OPPO” is not
the name of the product but image created for the service.

70%

60% 63%

50%

40%
37%
30%

20%

10%

0%
Agree Disagree
Table 4.18

Classification of respondents on the basis of their identification of the Brand OPPO through
Punchline “Everyone’s invited or its hard to imagine”.

Total respondents 100:

Sl. No. Opinion No of Respondents Percentage

1 Yes 49 49 %
2 No 51 51 %
Total 100 100 %

Interpretation:

The above table interprets that 49 % of the respondent identify the brand OPPO through
Punchline ‘Express Yourself” and 51 % of the respondents are not able to identify the brand
OPPO through Punchline ‘Everyone’s invited or its hard to imagine”.

Majority of the respondents are not identifying the brand OPPO through Punchline
“Everyone’s invited or its hard to imagine”.
Graph - 18

Classification of respondents on the basis of their identification of the Brand OPPO through
Punchline “Everyone’s invited or its hard to imagine”.

52%

51%
51%
51%

50%

50%

49%
49%
49%

48%
Yes No
Table - 19

Classification of respondents on the basis of their opinion towards the OPPO retail outlet in
creating the brand image.

Total respondents 100:

Sl. No. Opinion No of Respondents Percentage

1 Yes 58 58 %
2 No 42 42 %
Total 100 100 %

Interpretation:

The above table interprets that 58 % of the respondent agreed that OPPO retail outlet creates
the brand Image and 42% of the respondent agreed that OPPO retail outlet not creates the
brand Image.

Majority of the respondents are agreed that OPPO retail outlet creates the brand Image.
Graph - 19

Classification of respondents on the basis of their opinion towards the OPPO retail outlet in
creating the brand image.

70%

60%
58%
50%

40%
42%
30%

20%

10%

0%
Yes No
‘
Table -4.20

Classification of respondents on the basis of their opinion towards Brand OPPO establish a
relationship based on love to collect loyal consumers.

Total respondents 100:

Sl. No. Opinion No of Respondents Percentage

1 Yes 73 73 %
2 No 27 27 %
Total 100 100 %

Interpretation:

The above table interprets that 73 % of the respondents are given positive opinion towards
Brand OPPO about relationship to collect loyal consumers, and remaining 27 % respondents
are given Negative opinion towards brand OPPO about relationship to collect loyal
consumers.

Majority of the respondents are given the importance towards relationship to collect loyal
consumers by brand OPPO.
Graph - 20

Classification of respondents on the basis of their opinion towards the Brand OPPO establish
a relationship based on love to collect loyal consumers.

80%

70% 73%
60%

50%

40%

30%

20% 27%

10%

0%
Yes No
Table - 21

Classification of respondents on the basis of their opinion towards advertisement plays a vital
role in developing the brand.

Total respondents 100:

Sl. No. Opinion No of Respondents Percentage

1 Yes 80 80 %
2 No 20 20 %
Total 100 100 %

Interpretation:

The above table interprets that 80 % of the respondents are given positive opinion towards
advertisement plays a vital role in developing the brand, and 20 % of the respondents are
given negative opinion towards advertisement plays a vital role in developing the brand.

Majority of the respondents are given the importance advertisement plays a vital role in
developing the brand.
 a. If Yes, Which Media.

Sl. No. Media No of Respondents Percentage

1 TV 42 42 %
2 Hoarding 12 12 %
3 Print 29 29 %
4 Radio 17 17 %
Total 100 100 %

Majority of the respondents are given the importance television advertisement plays a vital
role in developing the brand
Graph - 21

Classification of respondents on the basis of their opinion towards advertisement plays a vital
role in developing the brand.

90%

80%
80%
70%

60%

50%

40%

30%

20%
20%
10%

0%
Yes No

a. If Yes, Which Media

45%

40% 42%
35%

30%

25% 29%

20%

15% 17%
10% 12%
5%

0%
TV Hoarding Print Radio

Table - 22

Classification of respondents on the basis of their opinion about Brand with service provided
by OPPO
Total respondents 100:

Sl. No. Opinion No of Respondents Percentage

1 Very good 29 29 %
2 Good 43 43 %
3 Satisfactory 18 18 %
4 Poor 10 10 %
Total 100 100 %

Interpretation:

When the respondents asked about their opinion towards brand with service provided by
OPPO, 29 % of the respondents said that it was very good, 43 % of the respondents said that
it was good, 18% of the respondents said that it was satisfied and 10% of the respondents said
that it was poor.

Majority of the respondents said that the brand with service provided by OPPO is good.

Graph - 22

Classification of respondents on the basis of their opinion about Brand with service provided
by OPPO.
50%
45%
40% 43%
35%
30%
25% 29%

20%
15% 18%
10%
10%
5%
0%
Very good Good Satisfactory Poor