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    A Study On Consumer Preference About Icici Life Insurance Questionaries

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    eswari
    This document appears to be a questionnaire for a study on consumer preferences regarding life insurance policies offered by ICICI Life Insurance. It contains 18 multiple choice and open-ended questions regarding respondents' demographics, current investments and preferences, awareness and perceptions of ICICI Prudential Life Insurance, and likelihood of investing in policies from this provider. The questions aim to understand customers' investment priorities and decision-making factors for purchasing life insurance.

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    A Study On Consumer Preference About Icici Life Insurance Questionaries

    Uploaded by

    eswari
    121 views5 pages
    This document appears to be a questionnaire for a study on consumer preferences regarding life insurance policies offered by ICICI Life Insurance. It contains 18 multiple choice and open-ended questions regarding respondents' demographics, current investments and preferences, awareness and perceptions of ICICI Prudential Life Insurance, and likelihood of investing in policies from this provider. The questions aim to understand customers' investment priorities and decision-making factors for purchasing life insurance.

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    Question Aries

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    This document appears to be a questionnaire for a study on consumer preferences regarding life insurance policies offered by ICICI Life Insurance. It contains 18 multiple choice and open-ended questions regarding respondents' demographics, current investments and preferences, awareness and perceptions of ICICI Prudential Life Insurance, and likelihood of investing in policies from this provider. The questions aim to understand customers' investment priorities and decision-making factors for purchasing life insurance.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    121 views5 pages

    A Study On Consumer Preference About Icici Life Insurance Questionaries

    Uploaded by

    eswari
    This document appears to be a questionnaire for a study on consumer preferences regarding life insurance policies offered by ICICI Life Insurance. It contains 18 multiple choice and open-ended questions regarding respondents' demographics, current investments and preferences, awareness and perceptions of ICICI Prudential Life Insurance, and likelihood of investing in policies from this provider. The questions aim to understand customers' investment priorities and decision-making factors for purchasing life insurance.

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    © All Rights Reserved
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    A STUDY ON CONSUMER PREFERENCE ABOUT ICICI LIFE INSURANCE

    QUESTIONARIES

    1. Name:
    2. Gender: Male Female

    3. Age Group:
    Below 30 31-40 41-50 51-60
    Above 60

    4. Educational Qualification:
    Under Graduate Post Graduate Diploma
    Others (Specify)………….

    5. Occupation:
    Student Employed Self-Employed
    Others (Specify)………….

    6. Annual Income Level:

    Below 1 Lakh 1.01-3 Lakh 3.01-5 Lakh


    Above 5 Lakh

    7. What percentage of your Salary do you usually save?


    Less Than 15% 15-20% 20-25%
    Greater Than 25%

    8. What kind of investment do you prefer?


    Short Term Long Term Both

    9. Rank these various investment alternatives according to your

    SNO Investment Alternatives Rank

    1. Bonds & Debentures

    2. Equity/Shares

    3. Mutual Fund
    preferences.
    4. Public Provident Fund(PPF)

    5. Post Office

    6. Insurance

    7. Bank Deposits

    8. Real Estate

    9. Gold & Silver

    10. Other (specify)…………………….

    10. State your expectation on investment alternatives by ticking according to its


    importance.

    Expectations on Highly Least Not


    investment important Important Neutral important important

    Safety

    Capital Growth

    Liquidity

    Return

    Tax Benefit
    Company Profile &
    Brand Name
    11. Do you have life Insurance Policy? ( If ‘NO’ then please go to question no. 14)
    Yes No

    12. If ‘Yes’ Which Insurance Company Policy do you have?

    LIC Bajaj Allianz Reliance life


    ICICI Prudential HDFC Standard Others (Specify)……..

    13. What scheme of Insurance Policy have you taken?


    Life protection plan Education plan Retirement plan
    Health plan Money growth Others (Specify)……….
    plan
    14. What parameters do you look into before you take up a life insurance Policy? And
    tick the following parameter according to your importance.

    Parameters
    considered before
    insurance policy Highly Neutral Least Not
    Important Important Important Important

    Premium

    Charges

    Policy Term

    Rider Benefits

    Bonus & Interest

    Services (Pre &


    Post Sales)

    Accessibility

    Company Image

    15. Are you aware about the joint venture between ICICI bank with Prudential Plc of
    UK to form a first private sector insurance company called ICICI Prudential Life
    Insurance in December 2000?
    Yes No

    15. Would you like to invest in ICICI Prudential Life Insurance?


    Yes No

    16. If, ‘YES’ what will make you to invest in ICICI Prudential Life
    insurance?
    Brand image Diversity Growth Potential
    Transparency Utmost Good Faith Others (Specify)…………….

    17. Among the following Life Insurance Companies in which company


    you will be Willing to take a life insurance?

    Bajaj Allianz Birla Sunlife


    HDFC Standard Life
    SBI Life ICICI Prudential TATA- AIG
    Max New York
    Reliance Met Life Max New York
    Sahara ING
    INGVysya
    Vysya Aviva Dabur

    OM- Kotak LIC AXA-Bharti


    Mahindra

    18. Suggestions _______________________________________


    ________________________________________________
    ________________________________________________

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