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Supply Chain Management

 CONTENT

Chapter I : Introduction to Supply Chain Management

Chapter II : Historical Development of Supply Chain Management

Chapter III : Supply Chain Business Process Integration

Chapter IV: Resource-Based View Theory

Chapter V: Theories of Supply Chain Management

Chapter VI : Channel Coordination in Supply Chain Management

Chapter VII : Materials Logistics Management

Chapter VIII : Theory of Constraints

Chapter IX : Total Quality Management

Chapter X : Quick Response Manufacturing-I

Chapter XI : Quick Response Manufacturing-II

Chapter XII : Global supply-chain finance

 CHAPTER I

Introduction to Supply Chain Management

Supply chain management (SCM) is the management of the flow of goods. It includes the
movement and storage of raw materials, work-in-process inventory, and finished goods from
point of origin to point of consumption. Here the term raw material or feedstock is the basic
material from which goods, finished products or intermediate materials that are also feedstocks
are manufactured or made. The term raw material is frequently used with an extended meaning.
As feedstock, the term connotes it is a bottleneck asset critical to the production of other
products. For example, crude oil is a feedstock raw material providing finished products in the
fuels, plastics and industrial chemicals and pharmaceuticals industries.Interconnected or
interlinked networks, channels and node businesses are involved in the provision of products and
services required by end customers in a supply chain. Supply chain management has been
defined as the "design, planning, execution, control, and monitoring of supply chain activities
with the objective of creating net value, building a competitive infrastructure, leveraging
worldwide logistics, synchronizing supply with demand and measuring performance globally." A
supply chain is a system of organizations, people, activities, information, and resources involved
in moving a product or service from supplier to customer. Supply chain activities transform
natural resources, raw materials, and components into a finished product that is delivered to the
end customer. In sophisticated supply chain systems, used products may re-enter the supply
chain at any point where residual value is recyclable. Supply chains link value chains.SCM
draws heavily from the areas of operations management, logistics, procurement, and information
technology, and strives for an integrated approach,where the terms are explained as

Operations management is an area of management concerned with overseeing, designing,

and controlling the process of production and redesigning business operations in the
production of goods or services. It involves the responsibility of ensuring that business
operations are efficient in terms of using as few resources as needed, and effective in
terms of meeting customer requirements. It is concerned with managing the process that
converts inputs (in the forms of materials, labor, and energy) into outputs (in the form of
goods and/or services).
 Logistics is the management of the flow of resources between the point of origin and the
point of consumption in order to meet some requirements, for example, of customers or
corporations. The resources managed in logistics can include physical items, such as
food, materials, equipment, liquids, and staff, as well as abstract items, such as time,
information, particles, and energy. The logistics of physical items usually involves the
integration of information flow, material handling, production, packaging, inventory,
transportation, warehousing, and often security. The complexity of logistics can be
modeled, analyzed, visualized, and optimized by dedicated simulation software. The
minimization of the use of resources is a common motivation in logistics for import and
export.
Procurement is the acquisition of goods, services or works from an outside external
source. It is favourable that the goods, services or works are appropriate and that they are
procured at the best possible cost to meet the needs of the purchaser in terms of quality
and quantity, time, and location. Corporations and public bodies often define processes
intended to promote fair and open competition for their business while minimizing
exposure to fraud and collusion.
Information technology (IT) is the application of computers and telecommunications
equipment to store, retrieve, transmit and manipulate data, often in the context of a
business or other enterprise. The term is commonly used as a synonym for computers and
computer networks, but it also encompasses other information distribution technologies
such as television and telephones. Several industries are associated with information
technology, such as computer hardware, software, electronics, semiconductors, internet,
telecom equipment, e-commerce and computer services.

Origin of the term and definitions:

The term "supply chain management" entered the public domain when Keith Oliver, a consultant
at Booz Allen Hamilton (now Booz & Company), used it in an interview for the Financial Times
in 1982. The term was slow to take hold. It gained currency in the mid-1990s, when a flurry of
articles and books came out on the subject. In the late 1990s it rose to prominence as a
management buzzword, and operations managers began to use it in their titles with increasing
regularity.
Commonly accepted definitions of supply chain management include:
The management of upstream and downstream value-added flows of materials, final
goods, and related information among suppliers, company, resellers, and final consumers.
The systematic, strategic coordination of traditional business functions and tactics across
all business functions within a particular company and across businesses within the
supply chain, for the purposes of improving the long-term performance of the individual
companies and the supply chain as a whole.
A customer-focused definition is given by Hines Supply chain strategies require a total
systems view of the links in the chain that work together efficiently to create customer
satisfaction at the end point of delivery to the consumer. As a consequence, costs must be
lowered throughout the chain by driving out unnecessary expenses, movements, and
handling. The main focus is turned to efficiency and added value, or the end-user's
perception of value. Efficiency must be increased, and bottlenecks removed. The
measurement of performance focuses on total system efficiency and the equitable
monetary reward distribution to those within the supply chain. The supply chain system
must be responsive to customer requirements."
The integration of key business processes across the supply chain for the purpose of
creating value for customers and stakeholders.
According to the Council of Supply Chain Management Professionals (CSCMP), supply
chain management encompasses the planning and management of all activities involved
in sourcing, procurement, conversion, and logistics management. It also includes
coordination and collaboration with channel partners, which may be suppliers,
intermediaries, third-party service providers, or customers. Supply chain management
integrates supply and demand management within and across companies. More recently,
the loosely coupled, self-organizing network of businesses that cooperate to provide
product and service offerings has been called the Extended Enterprise.
A supply chain, as opposed to supply chain management, is a set of organizations directly linked
by one or more upstream and downstream flows of products, services, finances, or information
from a source to a customer. Supply chain management is the management of such a chain.
Supply chain management software includes tools or modules used to execute supply chain
transactions, manage supplier relationships, and control associated business processes. Supply
chain management software (SCMS) is a business term which refers to a whole range of
software tools or modules used in executing supply chain transactions, managing supplier
relationships and controlling associated business processes.While functionality in such systems
can often be broad it commonly includes:
Customer requirement processing
Purchase order processing
Inventory management
Goods receipt and Warehouse management
Supplier Management/Sourcing

A requirement of many SCMS often includes forecasting. Such tools often attempt to balance the
disparity between supply and demand by improving business processes and using algorithms and
consumption analysis to better plan future needs.SCMS also often includes integration
technology that allows organizations to trade electronically with supply chain partners. In 2012,
the global supply chain management software market is estimated at $8.3 billion. The shift to
global supply chain networks shifted supply chain systems to cloud-based technology. This
encouraged technology that have all partners on the same software version, a single source of
truth for all software, and the implementation of software technology with pay for what you use
software.upply chain event management (SCEM) considers all possible events and factors that
can disrupt a supply chain. With SCEM, possible scenarios can be created and solutions
devised.In many cases the supply chain includes the collection of goods after consumer use for
recycling. Including third-party logistics or other gathering agencies as part of the RM re-
patriation process is a way of illustrating the new endgame strategy.

Problems addressed
Supply chain management addresses the following problems:

Distribution network configuration: the number, location, and network missions of

suppliers, production facilities, distribution centers, warehouses, cross-docks, and
customers.
Distribution strategy: questions of operating control (e.g., centralized, decentralized, or
shared); delivery scheme (e.g., direct shipment, pool point shipping, cross docking, direct
store delivery, or closed loop shipping); mode of transportation (e.g., motor carrier,
including truckload, less than truckload (LTL), parcel, railroad, intermodal transport,
including trailer on flatcar (TOFC) and container on flatcar (COFC), ocean freight,
airfreight); replenishment strategy (e.g., pull, push, or hybrid); and transportation control
(e.g., owner operated, private carrier, common carrier, contract carrier, or third-party
logistics (3PL)). A third-party logistics provider (abbreviated 3PL, or sometimes TPL) is
a firm that provides service to its customers of outsourced (or "third party") logistics
services for part, or all of their supply chain management functions. Third party logistics
providers typically specialize in integrated operation, warehousing and transportation
services that can be scaled and customized to customers' needs based on market
conditions and the demands and delivery service requirements for their products and
materials. Often, these services go beyond logistics and included value-added services
related to the production or procurement of goods, i.e., services that integrate parts of the
supply chain. Then the provider is called third-party supply chain management provider
(3PSCM) or supply chain management service provider (SCMSP). Third Party Logistics
System is a process which targets a particular Function in the management. It may be like
warehousing, transportation, raw material provider, etc. According to the Council of
Supply Chain Management Professionals, 3PL is defined as "a firm that provides
multiple logistics services for use by customers. Preferably, these services are integrated,
or bundled together, by the provider. Among the services 3PLs provide are
transportation, warehousing, cross-docking, inventory management, packaging, and
freight forwarding. hird-party logistics providers include freight forwarders, courier
companies, as well as other companies integrating & offering subcontracted logistics and
transportation services. ertz and Alfredsson (2003) describe four categories of 3PL
providers: (a)Standard 3PL Provider: this is the most basic form of a 3PL provider. They
would perform activities such as, pick and pack, warehousing, and distribution (business)
the most basic functions of logistics. For a majority of these firms, the 3PL function is
not their main activity.(b) Service Developer: this type of 3PL provider will offer their
customers advanced value-added services such as: tracking and tracing, cross-docking,
specific packaging, or providing a unique security system. A solid IT foundation and a
focus on economies of scale and scope will enable this type of 3PL provider to perform
 these types of tasks.(c) The Customer Adapter: this type of 3PL provider comes in at the
request of the customer and essentially takes over complete control of the company's
logistics activities. The 3PL provider improves the logistics dramatically, but do not
develop a new service. The customer base for this type of 3PL provider is typically quite
small.(d) The Customer Developer: this is the highest level that a 3PL provider can attain
with respect to its processes and activities. This occurs when the 3PL provider integrates
itself with the customer and takes over their entire logistics function. These providers will
have few customers, but will perform extensive and detailed tasks for them.
Trade-offs in logistical activities: The above activities must be coordinated in order to
achieve the lowest total logistics cost. Trade-offs may increase the total cost if only one
of the activities is optimized. For example, full truckload (FTL) rates are more
economical on a cost-per-pallet basis than are LTL shipments. If, however, a full
truckload of a product is ordered to reduce transportation costs, there will be an increase
in inventory holding costs, which may increase total logistics costs. The planning of
logistical activities therefore takes a systems approach. These trade-offs are key to
developing the most efficient and effective logistics and SCM strategy.
Information: The integration of processes through the supply chain in order to share
valuable information, including demand signals, forecasts, inventory, transportation, and
potential collaboration.
Inventory management: Management of the quantity and location of inventory,
including raw materials, work in process (WIP), and finished goods.
Cash flow: Arranging the payment terms and methodologies for exchanging funds across
entities within the supply chain.

Supply chain execution means managing and coordinating the movement of materials,
information and funds across the supply chain. The flow is bi-directional. SCM applications
provide real-time analytical systems that manage the flow of products and information
throughout the supply chain network.

Functions of Supply Chain Management:

Supply chain management is a cross-functional approach that includes managing the movement
of raw materials into an organization, certain aspects of the internal processing of materials into
finished goods, and the movement of finished goods out of the organization and toward the end
consumer. As organizations strive to focus on core competencies and becoming more flexible,
they reduce their ownership of raw materials sources and distribution channels. These functions
are increasingly being outsourced to other firms that can perform the activities better or more
cost effectively. The effect is to increase the number of organizations involved in satisfying
customer demand, while reducing managerial control of daily logistics operations. Less control
and more supply chain partners led to the creation of the concept of supply chain management.
The purpose of supply chain management is to improve trust and collaboration among supply
chain partners, thus improving inventory visibility and the velocity of inventory movement.

Importance of Supply Chain Management:

Organizations increasingly find that they must rely on effective supply chains, or networks, to
compete in the global market and networked economy. In Peter Drucker's (1998) new
management paradigms, this concept of business relationships extends beyond traditional
enterprise boundaries and seeks to organize entire business processes throughout a value chain of
multiple companies.In recent decades, globalization, outsourcing, and information technology
have enabled many organizations, such as Dell and Hewlett Packard, to successfully operate
collaborative supply networks in which each specialized business partner focuses on only a few
key strategic activities (Scott, 1993). This inter-organisational supply network can be
acknowledged as a new form of organisation. However, with the complicated interactions among
the players, the network structure fits neither "market" nor "hierarchy" categories (Powell, 1990).
It is not clear what kind of performance impacts different supply network structures could have
on firms, and little is known about the coordination conditions and trade-offs that may exist
among the players. From a systems perspective, a complex network structure can be decomposed
into individual component firms (Zhang and Dilts, 2004). Traditionally, companies in a supply
network concentrate on the inputs and outputs of the processes, with little concern for the
internal management working of other individual players. Therefore, the choice of an internal
management control structure is known to impact local firm performance (Mintzberg, 1979).In
the 21st century, changes in the business environment have contributed to the development of
supply chain networks. First, as an outcome of globalization and the proliferation of
multinational companies, joint ventures, strategic alliances, and business partnerships, significant
success factors were identified, complementing the earlier "just-in-time", lean manufacturing,
and agile manufacturing practices.Second, technological changes, particularly the dramatic fall
in communication costs (a significant component of transaction costs), have led to changes in
coordination among the members of the supply chain network (Coase, 1998).Many researchers
have recognized supply network structures as a new organisational form, using terms such as
"Keiretsu", "Extended Enterprise", "Virtual Corporation", "Global Production Network", and
"Next Generation Manufacturing System". A keiretsu (system, series, grouping of enterprises,
order of succession) is a set of companies with interlocking business relationships and
shareholdings. It is a type of informal business group. The keiretsu maintained dominance over
the Japanese economy for the last half of the 20th century.The member companies own small
portions of the shares in each other's companies, centered on a core bank; this system helps
insulate each company from stock market fluctuations and takeover attempts, thus enabling long-
term planning in innovative projects. It is a key element of the automotive industry in Japan.In
general, such a structure can be defined as "a group of semi-independent organisations, each with
their capabilities, which collaborate in ever-changing constellations to serve one or more markets
in order to achieve some business goal specific to that collaboration.

The security management system for supply chains is described in ISO/IEC 28000 and ISO/IEC
28001 and related standards published jointly by the ISO and the IEC.Supply Chain Management
draws heavily from the areas of operations management, logistics, procurement, and information
technology, and strives for an integrated approach.
 CHAPTER II

Historical Development of Supply Chain Management

Six major movements can be observed in the evolution of supply chain management studies are

1. Creation,
2. Integration
3. Globalization
4. Specialization phases one
5. Specialization phases two
6. SCM 2.0.

Creation era
The term "supply chain management" was first coined by Keith Oliver in 1982. Oliver defined in
1982 the Supply Chain concept as follows: Supply chain management (SCM) is the process of
planning, implementing, and controlling the operations of the supply chain with the purpose to
satisfy customer requirements as efficiently as possible. Supply chain management spans all
movement and storage of raw materials, work-in-process inventory, and finished goods from
point-of-origin to point-of-consumption. Since then, almost all Supply Chain Book authors have
developed their own definitions. Some of them are subtle variations and others add more detail,
but most of them remain close to Oliver's original definition. A 2003 article in a
Strategy+Business Issue named When Will Supply Chain Management Grow Up? by Tim
Laseter and Keith Oliver himself describes anecdotically the moment in which the term Supply
Chain Management was coined prior to the Financial Times interview: Oliver began to develop a
vision to tear down the functional silos inside an organization (manufacturing, marketing,
distribution, sales and finance). He and his team called it Integrated Inventory Management,
abbreviated I2M in the late 70's. They believed that the term was catchy and the I2M acronym
would be well received, but it all changed during a key steering committee meeting with Dutch
electronics giant Philips. At the meeting, he and his team found out that their catchy phrase was
not that catchy, and Oliver was challenged by one of the customer's managers: Mr. Van t'Hoff.
Oliver explained Mr. Van t'Hoff what he meant by I2M: Were talking about the management
of a chain of supply as though it were a single entity, Mr. Oliver replied, not a group of
disparate functions. Then why dont you call it that? Mr. Van tHoff said. Call it what? Mr.
Oliver asked. Total supply chain management.Scott Stephens, Former Chair of the Supply-
Chain Council (SCC) (19831997) and Former Chief Technology Officer of the SCC (1997
2005) states in his blog that after knowing the story, he was not really sure if it was Keith Oliver
or Mr. Van t'Hoff who coined the term. But as Oliver developed the concept prior to the meeting
and used it first in public during the Financial Times interview, gives credit to Oliver's story to
be the Ring of Truth.However, the concept of a supply chain in management was of great
importance long before, in the early 20th century, especially with the creation of the assembly
line. The characteristics of this era of supply chain management include the need for large-scale
changes, re-engineering, downsizing driven by cost reduction programs, and widespread
attention to Japanese management practices.

Integration era
This era of supply chain management studies was highlighted with the development of electronic
data interchange (EDI) systems in the 1960s, and developed through the 1990s by the
introduction of enterprise resource planning (ERP) systems. This era has continued to develop
into the 21st century with the expansion of Internet-based collaborative systems. This era of
supply chain evolution is characterized by both increasing value added and cost reductions
through integration.A supply chain can be classified as a stage 1, 2 or 3 network. In a stage 1
type supply chain, systems such as production, storage, distribution, and material control are not
linked and are independent of each other. In a stage 2 supply chain, these are integrated under
one plan and is ERP enabled. Enterprise resource planning (ERP) is business management
softwareusually a suite of integrated applicationsthat a company can use to store and
manage data from every stage of business, including:
Product planning, cost and development
Manufacturing
Marketing and sales
Inventory management
Shipping and payment
ERP provides an integrated real-time view of core business processes, using common databases
maintained by a database management system. ERP systems track business resourcescash, raw
materials, production capacityand the status of business commitments: orders, purchase
orders, and payroll. The applications that make up the system share data across the various
departments (manufacturing, purchasing, sales, accounting, etc.) that entered the data. ERP
facilitates information flow between all business functions, and manages connections to outside
stakeholders.Enterprise system software is a multi-billion dollar industry that produces
components that support a variety of business functions. IT investments have become the largest
category of capital expenditure in United States-based businesses over the past decade. Though
early ERP systems focused on large enterprises, smaller enterprises increasingly use ERP
systems.Organizations consider the ERP system a vital organizational tool because it integrates
varied organizational systems and facilitates error-free transactions and production. However,
ERP system development is different from traditional systems development. ERP systems run on
a variety of computer hardware and network configurations, typically using a database as an
information repository.
A stage 3 supply chain is one that achieves vertical integration with upstream suppliers and
downstream customers. Vertically integrated companies in a supply chain are united through a
common owner. Usually each member of the supply chain produces a different product or
(market-specific) service, and the products combine to satisfy a common need. It is contrasted
with horizontal integration. Vertical integration has also described management styles that bring
large portions of the supply chain not only under a common ownership, but also into one
corporation (as in the 1920s when the Ford River Rouge Complex began making much of its
own steel rather than buying it from suppliers).An example of this kind of supply chain is Tesco.

Globalization era
The third movement of supply chain management development, the globalization era, can be
characterized by the attention given to global systems of supplier relationships and the expansion
of supply chains over national boundaries and into other continents. Although the use of global
sources in organizations' supply chains can be traced back several decades (e.g., in the oil
industry), it was not until the late 1980s that a considerable number of organizations started to
integrate global sources into their core business. This era is characterized by the globalization of
supply chain management in organizations with the goal of increasing their competitive
advantage, adding value, and reducing costs through global sourcing.

Specialization era (phase I): outsourced manufacturing and distribution

In the 1990s, companies began to focus on "core competencies" and specialization. They
abandoned vertical integration, sold off non-core operations, and outsourced those functions to
other companies. This changed management requirements, by extending the supply chain beyond
the company walls and distributing management across specialized supply chain partnerships.
This transition also refocused the fundamental perspectives of each organization. Original
equipment manufacturers (OEMs) became brand owners that required visibility deep into their
supply base. They had to control the entire supply chain from above, instead of from within.
Contract manufacturers had to manage bills of material with different part-numbering schemes
from multiple OEMs and support customer requests for work-in-process visibility and vendor-
managed inventory (VMI).
The specialization model creates manufacturing and distribution networks composed of several
individual supply chains specific to producers, suppliers, and customers that work together to
design, manufacture, distribute, market, sell, and service a product. This set of partners may
change according to a given market, region, or channel, resulting in a proliferation of trading
partner environments, each with its own unique characteristics and demands.

Specialization era (phase II): supply chain management as a service

Specialization within the supply chain began in the 1980s with the inception of transportation
brokerages, warehouse management, and non-asset-based carriers, and has matured beyond
transportation and logistics into aspects of supply planning, collaboration, execution, and
performance management.

Market forces sometimes demand rapid changes from suppliers, logistics providers, locations, or
customers in their role as components of supply chain networks. This variability has significant
effects on supply chain infrastructure, from the foundation layers of establishing and managing
electronic communication between trading partners, to more complex requirements such as the
configuration of processes and work flows that are essential to the management of the network
itself.

Supply chain specialization enables companies to improve their overall competencies in the same
way that outsourced manufacturing and distribution has done; it allows them to focus on their
core competencies and assemble networks of specific, best-in-class partners to contribute to the
overall value chain itself, thereby increasing overall performance and efficiency. The ability to
quickly obtain and deploy this domain-specific supply chain expertise without developing and
maintaining an entirely unique and complex competency in house is a leading reason why supply
chain specialization is gaining popularity.

Outsourced technology hosting for supply chain solutions debuted in the late 1990s and
has taken root primarily in transportation and collaboration categories. This has
progressed from the application service provider (ASP) model from roughly 1998
through 2003, to the on-demand model from approximately 2003 through 2006, to the
software as a service (SaaS) model currently in focus today.The internet hosting provides
computer-based services to customers over a network. Software offered using an ASP
model is also sometimes called on-demand software or software as a service (SaaS). The
most limited sense of this business is that of providing access to a particular application
program (such as customer relationship management) using a standard protocol such as
HTTP.The need for ASPs has evolved from the increasing costs of specialized software
that have far exceeded the price range of small to medium sized businesses. As well, the
growing complexities of software have led to huge costs in distributing the software to
end-users. Through ASPs, the complexities and costs of such software can be cut down.
In addition, the issues of upgrading have been eliminated from the end-firm by placing
the onus on the ASP to maintain up-to-date services, 24 x 7 technical support, physical
and electronic security and in-built support for business continuity and flexible
working.The importance of this marketplace is reflected by its size. As of early 2003,
estimates of the United States market range from 1.5 to 4 billion dollars. Clients for ASP
services include businesses, government organizations, non-profits, and membership
organizations. There are several forms of ASP business. These are:
 A specialist or functional ASP delivers a single application, such as credit card payment
processing or timesheet services;
A vertical market ASP delivers a solution package for a specific customer type, such as a
dental practice;
An enterprise ASP delivers broad spectrum solutions;
A local ASP delivers small business services within a limited area.
Some analysts identify a volume ASP as a fifth type. This is basically a specialist ASP
that offers a low cost packaged solution via their own website. PayPal was an instance of
this type, and their volume was one way to lower the unit cost of each transaction.
In addition to these types, some large multi-line companies (such as HP and IBM), use
ASP concepts as a particular business model that supports some specific customers.

Supply chain management 2.0 (SCM 2.0)

Building on globalization and specialization, the term "SCM 2.0" has been coined to describe
both changes within supply chains themselves as well as the evolution of processes, methods,
and tools to manage them in this new "era". The growing popularity of collaborative platforms is
highlighted by the rise of TradeCards supply chain collaboration platform, which connects
multiple buyers and suppliers with financial institutions, enabling them to conduct automated
supply-chain finance transactions. TradeCard, Inc. was an American software company. Its main
product, also called TradeCard, was a SaaS collaboration product that was designed to allow
companies to manage their extended supply chains including tracking movement of goods and
payments.TradeCard has improved visibility, cash flow and margins for over 10,000 retailers and
brands, factories and suppliers, and service providers (financial institutions, logistics service
providers, customs brokers and agents) operating in 78 countries. Clients include retailers and
brands such as Coach, Inc. Levi Strauss & Co., Columbia Sportswear, Guess (clothing), Rite
Aid, and Perry Ellis International.Deloitte cited TradeCard for its entrepreneurial and disruptive
cloud technology enterprise resource planning solution that provides new IT architectures
designed to address unmet needs of enterprises. TradeCard is headquartered in New York City,
with offices in San Francisco, Amsterdam, Hong Kong, Shenzhen, Shanghai, Taipei, Seoul,
Colombo and Ho Chi Minh City.On January 7, 2013, TradeCard and GT Nexus announced plans
to merge creating a global supply-chain management company that would employ about 1,000
people and serve about 20,000 businesses in industries including manufacturing, retail and
pharmaceuticals

Web 2.0 is a trend in the use of the World Wide Web that is meant to increase creativity,
information sharing, and collaboration among users. At its core, the common attribute of Web
2.0 is to help navigate the vast information available on the Web in order to find what is being
bought. It is the notion of a usable pathway. SCM 2.0 replicates this notion in supply chain
operations. It is the pathway to SCM results, a combination of processes, methodologies, tools,
and delivery options to guide companies to their results quickly as the complexity and speed of
the supply chain increase due to global competition; rapid price fluctuations; surging oil prices;
short product life cycles; expanded specialization; near-, far-, and off-shoring; and talent
scarcity.

SCM 2.0 leverages solutions designed to rapidly deliver results with the agility to quickly
manage future change for continuous flexibility, value, and success. This is delivered through
competency networks composed of best-of-breed supply chain expertise to understand which
elements, both operationally and organizationally, deliver results, as well as through intimate
understanding of how to manage these elements to achieve the desired results. The solutions are
delivered in a variety of options, such as no-touch via business process outsourcing, mid-touch
via managed services and software as a service (SaaS), or high-touch in the traditional software
deployment model.
 CHAPTER III

Supply Chain Business Process Integration

Successful SCM requires a change from managing individual functions to integrating activities
into key supply chain processes. In an example scenario, a purchasing department places orders
as its requirements become known. The marketing department, responding to customer demand,
communicates with several distributors and retailers as it attempts to determine ways to satisfy
this demand. Information shared between supply chain partners can only be fully leveraged
through process integration.

Supply chain business process integration involves collaborative work between buyers and
suppliers, joint product development, common systems, and shared information. According to
Lambert and Cooper (2000), operating an integrated supply chain requires a continuous
information flow. However, in many companies, management has concluded that optimizing
product flows cannot be accomplished without implementing a process approach. The key
supply chain processes stated by Lambert (2004) are:

Customer relationship management: Customer relationship management (CRM) is a

model for managing a companys interactions with current and future customers. It
involves using technology to organize, automate, and synchronize sales, marketing,
customer service, and technical support.
Customer service management
Demand management style: Demand management is a planning methodology used to
manage and forecast the demand of products and services.
Order fulfillment: Order fulfillment (in British English order fulfilment) is in the most
general sense the complete process from point of sales inquiry to delivery of a product to
the customer. Sometimes Order fulfillment is used to describe the more narrow act of
distribution or the logistics function, however, in the broader sense it refers to the way
firms respond to customer orders
Manufacturing flow management
 Supplier relationship management: Supplier relationship management (SRM) is the
discipline of strategically planning for, and managing, all interactions with third party
organizations that supply goods and/or services to an organization in order to maximize
the value of those interactions. In practice, SRM entails creating closer, more
collaborative relationships with key suppliers in order to uncover and realize new value
and reduce risk.
Product development and commercialization: Commercialization is the process or cycle
of introducing a new product or production method into the market. The actual launch of
a new product is the final stage of new product development and the one where the most
money will have to be spent for advertising, sales promotion, and other marketing efforts.
Returns management

Much has been written about demand management. Best-in-class companies have similar
characteristics, which include the following:

Internal and external collaboration

Initiatives to reduce lead time
Tighter feedback from customer and market demand
Customer-level forecasting

One could suggest other critical supply business processes that combine these processes stated
by Lambert, such as:

a. Customer service management

b. Procurement
c. Product development and commercialization
d. Manufacturing flow management/support
e. Physical distribution
f. Outsourcing/partnerships
g. Performance measurement
h. Warehousing management

a) Customer service management process

Customer relationship management concerns the relationship between an organization and its
customers. Customer service is the source of customer information. It also provides the customer
with real-time information on scheduling and product availability through interfaces with the
company's production and distribution operations. Successful organizations use the following
steps to build customer relationships:

determine mutually satisfying goals for organization and customers

establish and maintain customer rapport
induce positive feelings in the organization and the customers

b) Procurement process

Strategic plans are drawn up with suppliers to support the manufacturing flow management
process and the development of new products. In firms whose operations extend globally,
sourcing may be managed on a global basis. The desired outcome is a relationship where both
parties benefit and a reduction in the time required for the product's design and development.
The purchasing function may also develop rapid communication systems, such as electronic data
interchange (EDI) and Internet linkage, to convey possible requirements more rapidly. Electronic
data interchange (EDI) is a document standard which when implemented acts as a common
interface between two or more computer applications in terms of understanding the document
transmitted. It is commonly used by big companies for e-commerce purposes, such as sending
orders to warehouses or tracking their order. It is more than mere e-mail; for instance,
organizations might replace bills of lading and even cheques with appropriate EDI messages. It
also refers specifically to a family of standards.

Activities related to obtaining products and materials from outside suppliers involve resource
planning, supply sourcing, negotiation, order placement, inbound transportation, storage,
handling, and quality assurance many of which include the responsibility to coordinate with
suppliers on matters of scheduling, supply continuity, hedging, and research into new sources or
programs.Here Quality assurance (QA) is a way of preventing mistakes or defects in
manufactured products and avoiding problems when delivering services to customers.
QA refers to administrative and procedural activities implemented in a quality system so that
requirements and goals for a product, service or activity will be fulfilled. It is the systematic
measurement, comparison with a standard, monitoring of processes and an associated feedback
loop that confers error prevention. This can be contrasted with quality control, which is focused
on process outputs.

Two principles included in QA are: "Fit for purpose", the product should be suitable for the
intended purpose; and "Right first time", mistakes should be eliminated. QA includes
management of the quality of raw materials, assemblies, products and components, services
related to production, and management, production and inspection processes.

Suitable quality is determined by product users, clients or customers, not by society in general. It
is not related to cost, and adjectives or descriptors such as "high" and "poor" are not applicable.
For example, a low priced product may be viewed as having high quality because it is
disposable, where another may be viewed as having poor quality because it is not disposable

c) Product development and commercialization

Here, customers and suppliers must be integrated into the product development process in order
to reduce the time to market. As product life cycles shorten, the appropriate products must be
developed and successfully launched with ever-shorter time schedules in order for firms to
remain competitive. According to Lambert and Cooper (2000), managers of the product
development and commercialization process must:

1. coordinate with customer relationship management to identify customer-articulated

needs;
2. select materials and suppliers in conjunction with procurement; and
3. develop production technology in manufacturing flow to manufacture and integrate into
the best supply chain flow for the given combination of product and markets.

d) Manufacturing flow management process

The manufacturing process produces and supplies products to the distribution channels based on
past forecasts. Manufacturing processes must be flexible in order to respond to market changes
and must accommodate mass customization. Orders are processes operating on a just-in-time
(JIT) basis in minimum lot sizes. Changes in the manufacturing flow process lead to shorter
cycle times, meaning improved responsiveness and efficiency in meeting customer demand. This
process manages activities related to planning, scheduling, and supporting manufacturing
operations, such as work-in-process storage, handling, transportation, and time phasing of
components, inventory at manufacturing sites, and maximum flexibility in the coordination of
geographical and final assemblies postponement of physical distribution operations.

e) Physical distribution

This concerns the movement of a finished product or service to customers. In physical

distribution, the customer is the final destination of a marketing channel, and the availability of
the product or service is a vital part of each channel participant's marketing effort. It is also
through the physical distribution process that the time and space of customer service become an
integral part of marketing. Thus it links a marketing channel with its customers (i.e., it links
manufacturers, wholesalers, and retailers).

f) Outsourcing/partnerships

This includes not just the outsourcing of the procurement of materials and components, but also
the outsourcing of services that traditionally have been provided in house. The logic of this trend
is that the company will increasingly focus on those activities in the value chain in which it has a
distinctive advantage and outsource everything else.This movement has been particularly evident
in logistics, where the provision of transport, warehousing, and inventory control is increasingly
subcontracted to specialists or logistics partners. Also, managing and controlling this network of
partners and suppliers requires a blend of central and local involvement: strategic decisions are
taken centrally, while the monitoring and control of supplier performance and day-to-day liaison
with logistics partners are best managed locally.
g) Performance measurement

Experts found a strong relationship from the largest arcs of supplier and customer integration to
market share and profitability. Taking advantage of supplier capabilities and emphasizing a long-
term supply chain perspective in customer relationships can both be correlated with a firm's
performance. As logistics competency becomes a critical factor in creating and maintaining
competitive advantage, measuring logistics performance becomes increasingly important,
because the difference between profitable and unprofitable operations becomes narrower. A.T.
Kearney Consultants (1985) noted that firms engaging in comprehensive performance
measurement realized improvements in overall productivity. According to experts, internal
measures are generally collected and analyzed by the firm, including cost, customer service,
productivity, asset measurement, and quality. External performance is measured through
customer perception measures and "best practice" benchmarking. A best practice is a method or
technique that has consistently shown results superior to those achieved with other means, and
that is used as a benchmark. In addition, a "best" practice can evolve to become better as
improvements are discovered. Best practice is considered by some as a business buzzword, used
to describe the process of developing and following a standard way of doing things that multiple
organizations can use.Best practices are used to maintain quality as an alternative to mandatory
legislated standards and can be based on self-assessment or benchmarking. Best practice is a
feature of accredited management standards such as ISO 9000 and ISO 14001.Some consulting
firms specialize in the area of Best Practice and offer pre-made 'templates' to standardize
business process documentation. Sometimes a "best practice" is not applicable or is inappropriate
for a particular organization's needs. A key strategic talent required when applying best practice
to organizations is the ability to balance the unique qualities of an organization with the practices
that it has in common with others.Good operating practice is a strategic management term. More
specific uses of the term include good agricultural practices, good manufacturing practice, good
laboratory practice, good clinical practice and good distribution practice.

h) Warehousing management

A warehouse management system (WMS) is a key part of the supply chain and primarily aims to
control the movement and storage of materials within a warehouse and process the associated
transactions, including shipping, receiving, putaway and picking. The systems also direct and
optimize stock putaway based on real-time information about the status of bin utilization. A
WMS monitors the progress of products through the warehouse. It involves the physical
warehouse infrastructure, tracking systems, and communication between product stations.More
precisely, warehouse management involves the receipt, storage and movement of goods,
(normally finished goods), to intermediate storage locations or to a final customer. In the multi-
echelon model for distribution, there may be multiple levels of warehouses. This includes a
central warehouse, a regional warehouses (serviced by the central warehouse) and potentially
retail warehouses (serviced by the regional warehouses).Warehouse management systems often
utilize automatic identification and data capture technology, such as barcode scanners, mobile
computers, wireless LANs and potentially radio-frequency identification (RFID) to efficiently
monitor the flow of products. Once data has been collected, there is either a batch
synchronization with, or a real-time wireless transmission to a central database. The database can
then provide useful reports about the status of goods in the warehouse.Warehouse design and
process design within the warehouse (e.g. wave picking) is also part of warehouse management.
Warehouse management is an aspect of logistics and supply chain management. The objective of
a warehouse management system is to provide a set of computerized procedures for management
of warehouse inventory with the goal of minimizing cost and fulfillment times.This includes:

A standard receiving process to properly handle a shipment when it arrives. This process
can be individualized to each warehouse or product type
The receipt of stock and returns into a warehouse facility. An efficient warehouse
management system helps companies cut expenses by minimizing the amount of
unnecessary parts and products in storage. It also helps companies keep lost sales to a
minimum by having enough stock on hand to meet demand.
Modeling and managing the logical representation of the physical storage facilities (e.g.
racking, etc.). For example, if certain products are often sold together or are more popular
than others, those products can be grouped together or placed near the delivery area to
speed up the process of picking, packing and shipping to customers.
Enabling a seamless link to order processing and logistics management in order to pick,
pack, and ship product out of the facility.
 Tracking where products are stocked, which suppliers they come from, and the length of
time they are stored. By analysing such data, companies can control inventory levels and
maximize the use of warehouse space. Furthermore, firms are more prepared for the
demands and supplies of the market, especially during special circumstances such as a
peak season on a particular month. Through the reports generated by the inventory
management software, firms are also able to gather important data that may be put in a
model for it to be analyzed.

Alone warehouse management cannot automate the process. It also involves the combination of
business process to be followed along with system to achieve 100% productivity and accuracy .
 CHAPTER IV

Resource-Based View Theory

Currently there's a gap in the literature on supply chain management studies present: there is no
theoretical support for explaining the existence or the boundaries of supply chain management. A
few authors, such as Halldorsson et al. (2003), Ketchen and Hult (2006), and Lavassani et al.
(2009), have tried to provide theoretical foundations for different areas related to supply chain by
employing organizational theories. These theories include:

Resource-based view (RBV): The resource-based view (RBV) as a basis for the
competitive advantage of a firm lies primarily in the application of a bundle of valuable
tangible or intangible resources at the firm's disposal (Mwailu & Mercer, 1983 p142,
Wernerfelt, 1984, p172; Rumelt, 1984, p557-558; Penrose, 1959). To transform a short-
run competitive advantage into a sustained competitive advantage requires that these
resources are heterogeneous in nature and not perfectly mobile (: p105-106; Peteraf,
1993, p180). Effectively, this translates into valuable resources that are neither perfectly
imitable nor substitutable without great effort (Barney, 1991;: p117). If these conditions
hold, the bundle of resources can sustain the firm's above average returns. The VRIO and
VRIN (see below) model also constitutes a part of RBV. There is strong evidence that
supports the RBV (Crook et al., 2008).

The key points of the theory are:

1. Identify the firms potential key resources.

2. Evaluate whether these resources fulfill the following criteria (referred to as
VRIN):

Valuable A resource must enable a firm to employ a value-creating

strategy, by either outperforming its competitors or reduce its own
weaknesses (: p99;: p36). Relevant in this perspective is that the transaction
costs associated with the investment in the resource cannot be higher than the
 discounted future rents that flow out of the value-creating strategy (Mahoney
and Pandian, 1992, p370; Conner, 1992, p131).
Rare To be of value, a resource must be rare by definition. In a perfectly
competitive strategic factor market for a resource, the price of the resource
will be a reflection of the expected discounted future above-average returns .
In-imitable If a valuable resource is controlled by only one firm it could be
a source of a competitive advantage (: p107). This advantage could be
sustainable if competitors are not able to duplicate this strategic asset
perfectly (Peteraf, 1993, p183; Barney, 1986b, p658). The term isolating
mechanism was introduced by Rumelt (1984, p567) to explain why firms
might not be able to imitate a resource to the degree that they are able to
compete with the firm having the valuable resource (Peteraf, 1993, p182-183;
Mahoney and Pandian, 1992, p371). An important underlying factor of
inimitability is causal ambiguity, which occurs if the source from which a
firms competitive advantage stems is unknown (Peteraf, 1993, p182;
Lippman and Rumelt, 1982, p420). If the resource in question is knowledge-
based or socially complex, causal ambiguity is more likely to occur as these
types of resources are more likely to be idiosyncratic to the firm in which it
resides (Peteraf, 1993, p183; Mahoney and Pandian, 1992, p365;: p110).
Conner and Prahalad go so far as to say knowledge-based resources are
the essence of the resource-based perspective
Non-substitutable Even if a resource is rare, potentially value-creating and
imperfectly imitable, an equally important aspect is lack of substitutability
(Dierickx and Cool, 1989, p1509;: p111). If competitors are able to counter the
firms value-creating strategy with a substitute, prices are driven down to the
point that the price equals the discounted future rents (Barney, 1986a, p1233;
Sheikh, 1991, p137), resulting in zero economic profits.

3. Care for and protect resources that possess these evaluations, because doing so
can improve organizational performance (Crook, Ketchen, Combs, and Todd,
2008).
 The VRIN characteristics mentioned are individually necessary, but not sufficient
conditions for a sustained competitive advantage. Within the framework of the resource-
based view, the chain is as strong as its weakest link and therefore requires the resource
to display each of the four characteristics to be a possible source of a sustainable
competitive advantage

History of the resource-based view

Some aspects of theories are thought of long before they are formally adopted and brought
together into the strict framework of an academic theory. The same could be said with regard to
the resource-based view.While this influential body of research within the field of Strategic
Management was named by Birger Wernerfelt in his article A Resource-Based View of the Firm
(1984), the origins of the resource-based view can be traced back to earlier research.
Retrospectively, elements can be found in works by Coase (1937), Selznick (1957), Penrose
(1959), Stigler (1961), Chandler (1962, 1977), and Williamson (1975), where emphasis is put on
the importance of resources and its implications for firm performance (Conner, 1991, p122;
Rumelt, 1984, p557; Mahoney and Pandian, 1992, p263; Rugman and Verbeke, 2002). This
paradigm shift from the narrow neoclassical focus to a broader rationale, and the coming closer
of different academic fields (industrial organization economics and organizational economics
being most prominent) was a particular important contribution (Conner, 1991, p133; Mahoney
and Pandian, 1992).
Two publications closely following Wernerfelts initial article came from Barney (1986a,
1986b). Even though Wernerfelt was not referenced directly, the statements made by Barney
about strategic factor markets and the role of expectations can clearly be seen within the
resource-based framework as later developed by Barney (1991). Other concepts that were later
integrated into the resource-based framework have been articulated by Lippman and Rumelt
(uncertain imitability, 1982), Rumelt (isolating mechanisms, 1984) and Dierickx and Cool
(inimitability and its causes, 1989). Barneys framework proved a solid foundation upon which
others might build, and its theoretical underpinnings were strengthened by Conner (1991),
Mahoney and Pandian (1992), Conner and Prahalad (1996) and Makadok (2001), who positioned
the resource-based view with regard to various other research fields. More practical approaches
were provided for by Amit and Shoemaker (1993), while later criticism came from among others
from Priem and Butler (2001a, 2001b) and Hoopes, Madsen and Walker (2003).
The resource based view has been a common interest for management researchers and
numerous writings could be found for same. A resource-based view of a firm explains its ability
to deliver sustainable competitive advantage when resources are managed such that their
outcomes cannot be imitated by competitors, which ultimately creates a competitive barrier
(Mahoney and Pandian 1992 cited by Hooley and Greenley 2005, p. 96, Smith and Rupp 2002,
p. 48). RBV explains that a firms sustainable competitive advantage is reached by virtue of
unique resources being rare, valuable, inimitable, non-tradable, and non-substitutable, as well as
firm-specific (Barney 1999 cited by Finney et al. 2004, p. 1722, Makadok 2001, p. 94). These
authors write about the fact that a firm may reach a sustainable competitive advantage through
unique resources which it holds, and these resources cannot be easily bought, transferred, or
copied, and simultaneously, they add value to a firm while being rare. It also highlights the fact
that not all resources of a firm may contribute to a firms sustainable competitive advantage.
Varying performance between firms is a result of heterogeneity of assets (Lopez 2005, p. 662,
Helfat and Peteraf 2003, p. 1004) and RBV is focused on the factors that cause these differences
to prevail (Grant 1991, Mahoney and Pandian 1992, cited by Lopez 2005, p. 662).
Fundamental similarity in these writings is that unique value-creating resources will
generate a sustainable competitive advantage to the extent that no competitor has the ability to
use the same type of resources, either through acquisition or imitation. Major concern in RBV is
focused on the ability of the firm to maintain a combination of resources that cannot be
possessed or built up in a similar manner by competitors. Further such writings provide us with
the base to understand that the sustainability strength of competitive advantage depends on the
ability of competitors to use identical or similar resources that make the same implications on a
firms performance. This ability of a firm to avoid imitation of their resources should be
analyzed in depth to understand the sustainability strength of a competitive advantage.

Barriers to imitation of resources: Resources are the inputs or the factors available to a
company which helps to perform its operations or carry out its activities (, Black and Boal 1994,
Grant 1995 cited by Ordaz et al.2003, p. 96). Also, these authors state that resources, if
considered as isolated factors, do not result in productivity; hence, coordination of resources is
important. The ways a firm can create a barrier to imitation are known as isolating
mechanisms, and are reflected in the aspects of corporate culture, managerial capabilities,
information asymmetries and property rights (Hooley and Greenlay 2005, p. 96, Winter 2003,p.
992). Further, they mention that except for legislative restrictions created through property
rights, the other three aspects are direct or indirect results of managerial practices.
King (2007, p. 156) mentions inter-firm causal ambiguity may results in sustainable
competitive advantage for some firms. Causal ambiguity is the continuum that describes the
degree to which decision makers understand the relationship between organizational inputs and
outputs (Ghinggold and Johnson 1998, p. 134, Lippman and Rumelt 1982 cited by King 2007, p.
156, Matthyssens and Vandenbempt 1998, p. 46). Their argument is that inability of competitors
to understand what causes the superior performance of another (inter-firm causal ambiguity),
helps to reach a sustainable competitive advantage for the one who is presently performing at a
superior level. Holley and Greenley (2005, p. 96) state that social context of certain resource
conditions act as an element to create isolating mechanisms and quote Wernerfelt (1986) that
tacitness (accumulated skill-based resources acquired through learning by doing) complexity
(large number of inter-related resources being used) and specificity (dedication of certain
resources to specific activities) and ultimately, these three characteristics will result in a
competitive barrier.
Referring back to the definitions stated previously regarding the competitive advantage
that mentions superior performance is correlated to resources of the firm (Christensen and Fahey
1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45) and consolidating
writings of King (2007, p. 156) stated above, we may derive the fact that inter-firm causal
ambiguity regarding resources will generate a competitive advantage at a sustainable level.
Further, it explains that the depth of understanding of competitorsregarding which resources
underlie the superior performancewill determine the sustainability strength of a competitive
advantage. Should a firm be unable to overcome the inter-firm causal ambiguity, this does not
necessarily result in imitating resources. As to Johnson (2006, p. 02) and Mahoney (2001, p.
658), even after recognizing competitors' valuable resources, a firm may not imitate due to the
social context of these resources or availability of more pursuing alternatives. Certain resources,
like company reputation, are path-dependent and are accumulated over time, and a competitor
may not be able to perfectly imitate such resources (Zander and Zander 2005, p. 1521, Santala
and Parvinen 2007, p. 172).
They argue on the basis that certain resources, even if imitated, may not bring the same
impact, since the maximum impact of the same is achieved over longer periods of time. Hence,
such imitation will not be successful. In consideration of the reputation of fact as a resource and
whether a late entrant may exploit any opportunity for a competitive advantage, Kim and Park
(2006, p. 45) mention three reasons why new entrants may be outperformed by earlier entrants.
First, early entrants have a technological know-how which helps them to perform at a superior
level. Secondly, early entrants have developed capabilities with time that enhance their strength
to out-perform late entrants. Thirdly, switching costs incurred to customers, if they decide to
migrate, will help early entrants to dominate the market, evading the late entrants' opportunity to
capture market share. Customer awareness and loyalty is another rational benefit early entrants
enjoy (Lieberman and Montgomery 1988, Porter 1985, Hill 1997, Yoffie 1990 cited by Ma 2004,
p. 914, Agarwal et al. 2003, p. 117).
However, first mover advantage is active in evolutionary technological transitions, which
are technological innovations based on previous developments (Kim and Park 2006, p, 45,
Cottam et al. 2001, p. 142). The same authors further argue that revolutionary technological
changes (changes that significantly disturb the existing technology) will eliminate the advantage
of early entrants. Such writings elaborate that though early entrants enjoy certain resources by
virtue of the forgone time periods in the markets, rapidly changing technological environments
may make those resources obsolete and curtail the firms dominance. Late entrants may comply
with the technological innovativeness and increased pressure of competition, seeking a
competitive advantage by making the existing competencies and resources of early entrants
invalid or outdated. In other words, innovative technological implications will significantly
change the landscape of the industry and the market, making early movers' advantage minimal.
However, in a market where technology does not play a dynamic role, early mover advantage
may prevail.
The above-developed framework for the RBV reflects a unique feature, namely, that
sustainable competitive advantage is achieved in an environment where competition does not
exist. According to the characteristics of the RBV, rival firms may not perform at a level that
could be identified as considerable competition for the incumbents of the market, since they do
not possess the required resources to perform at a level that creates a threat and competition.
Through barriers to imitation, incumbents ensure that rival firms do not reach a level at which
they may perform in a similar manner to the former. In other words, the sustainability of the
winning edge is determined by the strength of not letting other firms compete at the same level.
The moment competition becomes active, competitive advantage becomes ineffective, since two
or more firms begin to perform at a superior level, evading the possibility of single-firm
dominance; hence, no firm will enjoy a competitive advantage. Ma (2003, p. 76) agrees stating
that, by definition, the sustainable competitive advantage discussed in the RBV is anti-
competitive. Further such sustainable competitive advantage could exist in the world of no
competitive imitation (, Peteraf 1993 cited by Ma 2003, p. 77, Ethiraj et al., 2005, p. 27).
Based on the empirical writings stated above, RBV provides the understanding that
certain unique existing resources will result in superior performance and ultimately build a
competitive advantage. Sustainability of such an advantage will be determined by the ability of
competitors to imitate such resources. However, the existing resources of a firm may not be
adequate to facilitate the future market requirement, due to volatility of the contemporary
markets. There is a vital need to modify and develop resources in order to encounter the future
market competition. An organization should exploit existing business opportunities using the
present resources while generating and developing a new set of resources to sustain its
competitiveness in the future market environments; hence, an organization should be engaged in
resource management and resource development (Chaharbaghi and Lynch 1999, p. 45, Song et
al., 2002, p. 86). Their writings explain that in order to sustain the competitive advantage, it is
crucial to develop resources that will strengthen the firm's ability to continue the superior
performance. Any industry or market reflects high uncertainty and, in order to survive and stay
ahead of competition, new resources become highly necessary. Morgan (2000 cited by Finney et
al. 2005, p. 1722) agrees, stating that the need to update resources is a major management task
since all business environments reflect highly unpredictable market and environmental
conditions. The existing winning edge needed to be developed since various market dynamics
may make existing value-creating resources obsolete.
Criticism/Limitations
In 2001, one of the most interesting academic debates in strategic management was
published in Vol.26 (1) of the Academy of Management Review. Priem and Butler (2001a)
started off by their critique of Barney's (1991) original article. Barney (2001) then responded and
defended his research, followed by another critical comment by Priem and Butler (2001b).
Priem and Butler (2001) raised many key points of criticism: The RBV may be
tautological, or self-verifying. Barney has defined a competitive advantage as a value-creating
strategy that is based on resources that are, among other characteristics, valuable (1991, p106).
This reasoning is circular and therefore operationally invalid (Priem and Butler, 2001a, p31). For
more info on the tautology, see also Collis, 1994. According to Priem and Butler (2001a),
Barney's perspective does not constitute a theory of the firm. The conditions of lawlike
generalizations (Rudner, 1966) of empirical content, nomic necessity and generalized
conditionals are not met.Different resource configurations can generate the same value for firms
and thus would not be competitive advantage
The role of product markets is underdeveloped in the argument
Limited focus on capabilities
Retrospective causality issues: any current success could be attributed to a
number of reasons (e.g. unique resources), but the causality is not always clear.
The theory has limited prescriptive implications
However, Barney (2001) provided counter-arguments to these points of criticism. For
example, he said that any theory could be rephrased to appear tautological. He also stated that his
theory applies to static (equilibrium) environments, but not to dynamic environments. As today's
business realities are clearly not static but dynamic and characterized by high velocity and rapid
change, Barney (2001) thus admitted that his 1991 VRIN theory has little potential for
applicability to the real world. It does, however, provide a good way for senior managers to
better understand their resource base. Barney (2001) also suggested re-defining the criterion of
"value" and pointed to different ways of describing "competitive advantage" as strategic
advantage, above-average industry profits and economic rents. The tone of his paper appears
defensive at times, showing that Priem and Butler (2001a) have actually raised some important
issues.
 Priem and Butler (2001a;2001b), however could be criticized for slightly missing the point.
This is because they focus on the status of the RBV as a theory, the tautology allegation and
sustainable competitive advantage. In business reality, senior managers are often not interested
whether or not the RBV constitutes a real theory or not. Instead, they require guidance for
achieving competitite survival. As Ludwig and Pemberton (2011) have shown, any firm
operating in today's dynamic external business environments needs to focus on competitive
survival and their capabilities.
Furthermore, it is not difficult to retrospectively criticise a theory. Priem and Butler
(2001a) were arguably ten years too late in their critique of Barney's (1991) framework. In the
process, they engaged in and instigated a rather superfluous debate instead of focussing on really
important issues facing senior managers.
Further criticisms of the RBV are:
There is insufficient focus on depreciating resource value, i.e. the negative effect of
external change on the resource/asset base of the SBU. As described earlier, perhaps the entire
focus of the RBV on achievement of sustainable competitive advantage should be re-considered.
Competitive survival is more important.It is perhaps difficult (if not impossible) to find a
resource which satisfies all of the Barney's VRIN criteria.There is the assumption that a firm can
be profitable in a highly competitive market as long as it can exploit advantageous resources, but
this may not necessarily be the case. It ignores external factors concerning the industry as a
whole; a firm should also consider Porters Industry Structure Analysis (Porter's Five
Forces).Long-term implications that flow from its premises: A prominent source of sustainable
competitive advantages is causal ambiguity (Lippman & Rumelt, 1982, p420). While this is
undeniably true, this leaves an awkward possibility: the firm is not able to manage a resource it
does not know exists, even if a changing environment requires this (Lippman & Rumelt, 1982,
p420). Through such an external change, the initial sustainable competitive advantage could be
nullified or even transformed into a weakness (Priem and Butler, 2001a, p33; Peteraf, 1993,
p187; Rumelt, 1984, p566).
Premise of efficient markets: Much research hinges on the premise that markets in
general or factor markets are efficient, and that firms are capable of precisely pricing in the exact
future value of any value-creating strategy that could flow from the resource (Barney, 1986a,
p1232). Dierickx and Cool argue that purchasable assets cannot be sources of sustained
competitive advantage, just because they can be purchased. Either the price of the resource will
increase to the point that it equals the future above-average return, or other competitors will
purchase the resource as well and use it in a value-increasing strategy that diminishes rents to
zero (Peteraf, 1993, p185; Conner, 1991, p137).
The concept of rarity is obsolete: Although prominently present in Wernerfelts original
articulation of the resource-based view (1984) and Barneys subsequent framework (1991), the
concept that resources need to be rare to be able to function as a possible source of a sustained
competitive advantage is unnecessary (Hoopes, Madsen and Walker, 2003, p890). Because of the
implications of the other concepts (e.g. valuable, inimitable and nonsubstitutability) any resource
that follows from the previous characteristics is inherently rare.
Sustainable: The lack of an exact definition of sustainability makes its premise difficult to
test empirically. Barneys statement (: p102-103) that the competitive advantage is sustained if
current and future rivals have ceased their imitative efforts is versatile from the point of view of
developing a theoretical framework, but is a disadvantage from a more practical point of view, as
there is no explicit end-goal.
The relational view is an extension of the resource-based view for considering networks and
dyads of firms as the unit of analysis to explain relational rents, i.e., superior individual firm
performance generated within that network/dyad.
 CHAPTER V

Theories of Supply Chain Management

Knowledge-based view (KBV): The knowledge-based theory of the firm considers

knowledge as the most strategically significant resource of a firm. Its proponents argue
that because knowledge-based resources are usually difficult to imitate and socially
complex, heterogeneous knowledge bases and capabilities among firms are the major
determinants of sustained competitive advantage and superior corporate performance.This
knowledge is embedded and carried through multiple entities including organizational
culture and identity, policies, routines, documents, systems, and employees. Originating
from the strategic management literature, this perspective builds upon and extends the
resource-based view of the firm (RBV) initially promoted by Penrose (1959) and later
expanded by others (Wernerfelt 1984, Barney 1991, Conner 1991).Although the resource-
based view of the firm recognizes the important role of knowledge in firms that achieve a
competitive advantage, proponents of the knowledge-based view argue that the resource-
based perspective does not go far enough. Specifically, the RBV treats knowledge as a
generic resource, rather than having special characteristics. It therefore does not
distinguish between different types of knowledge-based capabilities. Information
technologies can play an important role in the knowledge-based view of the firm in that
information systems can be used to synthesize, enhance, and expedite large-scale intra-
and inter-firm knowledge management (Alavi and Leidner 2001).Whether or not the
Knowledge-based theory of the firm actually constitutes a theory has been the subject of
considerable debate. See for example, Foss (1996) and Phelan & Lewin (2000). According
to one notable proponent of the Knowledge-Based View of the firm (KBV), The
emerging knowledge-based view of the firm is not a theory of the firm in any formal
sense.

Strategic choice theory (SCT): In organizational theory, a topic in sociology,

Strategic Choice Theory describes the role that leaders or leading groups play in
influencing an organization through making choices in a dynamic political process.
Previous to this theory, a common view was that organizations were thought to be
designed along operational requirements based on the external environment. Strategic
choice theory provided an alternative that emphasized the agency of individuals and
groups within organizations to make choices, sometimes serving their own ends, that
dynamically influenced the development of those organizations. These strategic choices
formed part of an organizational learning process that adapted to the external
environment as well as the internal political situation.
Agency theory (AT): A supposition that explains the relationship between principals
and agents in business. Agency theory is concerned with resolving problems that can
exist in agency relationships; that is, between principals (such as shareholders) and agents
of the principals (for example, company executives). The two problems that agency
theory addresses are: 1.) the problems that arise when the desires or goals of the principal
and agent are in conflict, and the principal is unable to verify (because it difficult and/or
expensive to do so) what the agent is actually doing; and 2.) the problems that arise when
the principal and agent have different attitudes towards risk. Because of different risk
tolerances, the principal and agent may each be inclined to take different actions.

An agency, in general terms, is the relationship between two parties, where one is a
principal and the other is an agent who represents the principal in transactions with a
third party. Agency relationships occur when the principals hire the agent to perform a
service on the principals' behalf. Principals commonly delegate decision-making
authority to the agents. Agency problems can arise because of inefficiencies and
incomplete information. In finance, two important agency relationships are those between
stockholders and managers, and stockholders and creditors.

Just-in-time (JIT): Just in time (JIT) is a production strategy that strives to improve a
business' return on investment by reducing in-process inventory and associated carrying
costs. To meet JIT objectives, the process relies on signals or Kanban between different
points, which are involved in the process, which tell production when to make the next
part. Kanban are usually 'tickets' but can be simple visual signals, such as the presence or
absence of a part on a shelf. Implemented correctly, JIT focuses on continuous
improvement and can improve a manufacturing organization's return on investment,
quality, and efficiency. To achieve continuous improvement key areas of focus could be
flow, employee involvement and quality.

JIT relies on other elements in the inventory chain as well. For instance, its effective
application cannot be independent of other key components of a lean manufacturing
system or it can "end up with the opposite of the desired result." In recent years
manufacturers have continued to try to hone forecasting methods such as applying a
trailing 13-week average as a better predictor for JIT planning; however, some research
demonstrates that basing JIT on the presumption of stability is inherently flawed. The
philosophy of JIT is simple: the storage of unused inventory is a waste of resources. JIT
inventory systems expose hidden cost of keeping inventory, and are therefore not a
simple solution for a company to adopt it. The company must follow an array of new
methods to manage the consequences of the change. The ideas in this way of working
come from many different disciplines including statistics, industrial engineering,
production management, and behavioral science. The JIT inventory philosophy defines
how inventory is viewed and how it relates to management.Inventory is seen as incurring
costs, or waste, instead of adding and storing value, contrary to traditional accounting.
This does not mean to say JIT is implemented without an awareness that removing
inventory exposes pre-existing manufacturing issues. This way of working encourages
businesses to eliminate inventory that does not compensate for manufacturing process
issues, and to constantly improve those processes to require less inventory. Secondly,
allowing any stock habituates management to stock keeping. Management may be
tempted to keep stock to hide production problems. These problems include backups at
work centers, machine reliability, process variability, lack of flexibility of employees and
equipment, and inadequate capacity.In short, the Just-in-Time inventory system focus is
having the right material, at the right time, at the right place, and in the exact amount,
without the safety net of inventory. The JIT system has broad implications for
implementers.

Systems theory (ST): Systems theory is the interdisciplinary study of systems in

general, with the goal of elucidating principles that can be applied to all types of systems
at all nesting levels in all fields of research. The term does not yet have a well-
established, precise meaning, but systems theory can reasonably be considered a
specialization of systems thinking, a generalization of systems science, a systems
approach. The term originates from Bertalanffy's general system theory (GST) and is
used in later efforts in other fields, such as the action theory of Talcott Parsons and the
social systems theory of Niklas Luhmann.In this context the word systems is used to refer
specifically to self-regulating systems, i.e. that are self-correcting through feedback. Self-
regulating systems are found in nature, including the physiological systems of our body,
in local and global ecosystems, and in climateand in human learning processes.

Customer relationship management (CRM): Customer relationship

management (CRM) is a model for managing a companys interactions with current and
future customers. It involves using technology to organize, automate, and synchronize
sales, marketing, customer service, and technical support.
Characteristics of CRM:The modern environment requires one business to interact with
another via the web. According to a Sweeney Group definition, CRM is all the tools,
technologies and procedures to manage, improve, or facilitate sales, support and related
interactions with customers, prospects, and business partners throughout the enterprise.
It assumes that CRM is involved in every B2B transaction.Despite the general notion that
CRM systems were created for the customer-centric businesses, they can also be applied
to B2B environments to streamline and improve customer management conditions. B2C
and B2B CRM systems are not created equally and different CRM software applies to
B2B and B2C conditions. B2B relationships usually have longer maturity times than B2C
relationships. For the best level of CRM operation in a B2B environment, the software
must be personalized and delivered at individual levels.
Well-designed CRM includes the following characteristics:
1. Relationship management is a customer-oriented feature with service response
based on customer input, one-to-one solutions to customers requirements, direct
online communications with customer and customer service centers that help
customers solve their questions.
 2. Salesforce automation. This function can implement sales promotion analysis,
automate tracking of a clients account history for repeated sales or future sales,
and also oordinate sales, marketing, call centers, and retail outlets in order to
realize the salesforce automation.
3. Use of technology. This feature is about following the technology trend and skills
of value delovering using technology to make up-to-the-second customer data
available. It applies data warehouse technology in order to aggregate transaction
information, to merge the information with CRM solutions, and to provide KPI
(key performance indicators).
4. Opportunity management. This feature helps the company to manage
unpredictable growth and demand and implement a good forecasting model to
integrate sales history with sales projections.

Available-to-promise (ATP): Available-to-promise (ATP) is a business function

that provides a response to customer order enquiries, based on resource availability. It
generates available quantities of the requested product, and delivery due dates. Therefore,
ATP supports order promising and fulfillment, aiming to manage demand and match it to
production plans.Available-to-promise functions are IT-enabled and usually integrated in
enterprise management software packages. However, ATP execution may need to be
adjusted for the way a certain company operates. A fundamental distinction between ATP
functions is based on the push-pull strategy. Push-based ATP is based on forecasts
regarding future demand - based on anticipation of demand, ATP quantities and
availability dates are computed. A prominent example is the traditional determination of
ATP based on the Master Production Schedule. The push-based approach is
fundamentally limited by dependence on forecasts, which may prove inaccurate. Gross
ATP represents the total available supply, Net ATP represents the supply remaining to
support new demands, after existing demands have been accounted for.Pull-based
models, on the other hand, dynamically allocate resources in response to actual customer
orders. This means that pull-based ATP is able to balance forecast-driven resource
replenishment with order-triggered resource utilization,but because resources are
allocated with each coming order, the process will yield myopic results. ATP functions
can be executed in real time, driven by each individual order, or in batch mode meaning
that at a certain time interval, the system checks availability for orders piled up in that
period of time. The process is triggered by the need to check resource availability before
making a commitment to deliver an order. For example, ATP calculation using SAP
software depends on the level of "stock, planned receipts (production orders, purchase
orders, planned orders and so on), and planned requirements (sales orders, deliveries,
reservations, etc.)"

Types of CRM: Marketing: CRM systems for marketing track and measure
campaigns over multiple communication channels, such as email, search, social media,
telephone and direct mail. These systems track clicks, responses, leads and deals.
Customer service and support: CRM systems can be used to create, assign and manage
requests made by customers, such as call center software which helps direct customers to
agents. CRM software can also be used to identify and reward loyal customers over a
period of time.
Appointments:CRM systems can automatically suggest suitable appointment times to
customers via e-mail or the web. These can then be synchronized with the representative
or agent's calendar

Implementing CRM to the company:There are numerous steps company should follow
while implementing CRM system. The project manager is responsible for the success of
this process. Some conditions need to be checked by the company before the starting
implementation directly:

1. Make a strategic decision concerning CRM desired goal: to improve or to change the
business processes of the organization?
2. Choose an appropriate project manager: usually it is IT-department that is responsible
for CRM system implementation. However, it is reasonable to hire the manager with a
Customer Service/Sales and Marketing business focus as there are a bunch of
decisions that are related rather to the business processes rather than to the hardware,
software or network
3. Executive sponsorship: provide the top management support and systematic
introduction to the project manager
4. Project team commitment and training: make sure team members have enough time
and authority to complete project tasks and are committed to its success
5. Define KPI metrics
6. Use phased approach: work towards long-term enterprise with a series of smaller,
phased implementations

CRM software:Selecting a CRM program means finding the software that fits the
companys needs. All the CRM software comes many features and tools, and despite the
fact that many of CRM product offer similar feature sets, there are some unique tools in
each one. Programs can be divided into categories by the following criteria: Features
mean how well it integrates with other applications (ex. Outlook, Gmail, iCall etc.) and
how accessible information is. It covers everything from calendar alerts and to-do lists to
mobile access and synchronization capabilities. Contact information ranking outlines the
programs ability to store specific information for each contact. Business world is a fast-
paced so managers are need to be able to access customers information quickly. Sales
and marketing tools designed to help and maintain current clients and gain new ones.
Important that this tools help find campaigns with positive ROI and those that are not
performed. Ease of use is about apps design.Programs are checked on clean, quick
navigation and easy-to-locate of the most important items. Help and support is about
what support CRM software manufacturer provides for their product.
 CHAPTER VI

Channel Coordination in Supply Chain Management

Channel coordination (or supply chain coordination) aims at improving supply chain
performance by aligning the plans and the objectives of individual enterprises. It usually focuses
on inventory management and ordering decisions in distributed inter-company settings. Channel
coordination models may involve multi-echelon inventory theory, multiple decision makers,
asymmetric information, as well as recent paradigms of manufacturing, such as mass
customization, short product life-cycles, outsourcing and delayed differentiation. The theoretical
foundations of the coordination are based chiefly on the contract theory. The problem of channel
coordination was first modeled and analyzed by Anantasubramania Kumar in 1992.
The decentralized decision making in supply chains leads to a dilemma situation which
results in a suboptimal overall performance called double marginalization. Recently, partners in
permanent supply chains tend to extend the coordination of their decisions in order to improve
the performance for all of the participants. Some practical realizations of this approach are
Collaborative Planning, Forecasting, and Replenishment (CPFR), Vendor Managed Inventory
(VMI) and Quick Response (QR).The theory of channel coordination aims at supporting the
performance optimization by developing arrangements for aligning the different objectives of the
partners. These are called coordination mechanisms or schemes, which control the flows of
information, materials (or service) and financial assets along the chains. In general, a contracting
scheme should consist of the following components:
local planning methods which consider the constraints and objectives of the individual
partners,
an infrastructure and protocol for information sharing, and
an incentive scheme for aligning the individual interests of the partners.
The appropriate planning methods are necessary for optimizing the behavior of the
production. The second component should support the information visibility and transparency
both within and among the partners and facilitates the realization of real-time enterprises.
Finally, the third component should guarantee that the partners act upon to the common goals of
the supply chain.The general method for studying coordination consists of two steps. At first,
one assumes a central decision maker with complete information who solves the problem. The
result is a first-best solution which provides bound on the obtainable system-wide performance
objective. In the second step one regards the decentralized problem and designs such a contract
protocol that approaches or even achieves the performance of the first-best.A contract is said to
coordinate the channel, if thereby the partners' optimal local decisions lead to optimal system-
wide performance. Channel coordination is achievable in several simple models, but it is more
difficult (or even impossible) in more realistic cases and in the practice. Therefore the aim is
often only the achievement of mutual benefit compared to the uncoordinated situation.Another
widely studied alternative direction for channel coordination is the application of some
negotiation protocols. Such approaches apply iterative solution methods, where the partners
exchange proposals and counter-proposals until an agreement is reached. For this reason, this
approach is commonly referred to as collaborative planning. The negotiation protocols can be
characterized according to the following criteria:
The initial proposal is most frequently generated by the buyer company which is called
upstream planning. By contrast, when the initiator is the supplier, it is referred to as downstream
planning. In several cases there already exists an initial plan (e.g., using rolling schedules or
frame plans). There are also some protocols where the initial plan is generated randomly.In order
to guarantee finite runtime, the maximal number of rounds should be determined. In addition, the
protocol should also specify the number of plans offered in each round. When the number of
rounds or plans is high, the practical application necessitates fast local planner systems in order
to quickly evaluate the proposals and generate counter-proposals. Generally, the negotiation
protocols cannot provide optimality, and they require some special conditions to assure
convergence.The counter-proposals usually define side-payments (compensations) between the
companies in order to inspire the partner deviating from its previously proposed plan.An also
commonly used instrument for aligning plans of different decision makers is the application of
some auction mechanisms. However, auctions are most applicable in pure market interactions at
the boundaries of a supply chain but not within a supply chain, therefore they are usually not
considered as channel coordination approaches.
Characteristics of coordination schemes:
There are several classifications of channel coordination contracts, but they are not complete,
and the considered classes are not disjoint. Instead of a complete classification, a set of aspects
are enumerated below which generalizes the existing taxonomies by allowing classification
along multiple viewpoints.

Problem characteristics
Horizon:Most of the related models consider either one-period horizon or two-period
horizon with forecast update. In the latter, the production can be based on the preliminary
forecast with normal production mode or on the updated forecast with emergency production,
which means shorter lead-time, but higher cost. Besides, the horizon can consist of multiple
periods and it can be even infinite. The practically most widespread approach is the rolling
horizon planning, i.e., updating and extending an existing plan in each period.
Number of products:Almost all contract-based models regard only one product. Some
models study the special cases of substitute or complementary products. However, considering
more products in the general case is necessary if technological or financial constraintslike
capacity or budget limitsexist.
Demand characteristic:On one hand, the demand can be stochastic (uncertain) or
deterministic. On the other hand, it can be considered static (constant over time) or dynamic
(e.g., having seasonality).
Risk treatment:In most of the models the players are regarded to be risk neutral. This
means that they intend to maximize their expected profit (or minimize their expected costs).
However, some studies regard risk averse players who want to find an acceptable trade-off
considering both the expected value and the variance of the profit.
Shortage treatment:The models differ in their attitude towards stockouts. Most authors
consider either backlogs, when the demand must be fulfilled later at the expense of providing
lower price or lost sales which also includes some theoretical costs (e.g., loss of goodwill, loss
of profit, etc.). Some models include a service level constraint, which limits the occurrence or
quantity of expected stockouts. Even the 100% service level can be achieved with additional or
emergency production (e.g., overtime, outsourcing) for higher costs.
 Parameters and variables:This viewpoint shows the largest variations in the different
models. The main decision variables are quantity-related (production quantity, order quantity,
number of options, etc.), but sometimes prices are also decision variables. The parameters can
be either constant or stochastic. The most common parameters are related to costs: fixed
(ordering or setup) cost, production cost and inventory holding cost. These are optional; many
models disregard fixed or inventory holding costs. There exist numerous other parameters:
prices for the different contracts, salvage value, shortage penalty, lead-time, etc.
Basic model and solution technique:Most of the one-period models apply the newsvendor
model. On two-period horizon, this is extended with the possibility of two production modes.
On a multiple period horizon the base-stock, or in case of deterministic demand the EOQ
models are the most widespread. In such cases the optimal solution can be determined with
simple algebraic operations. These simple models usually completely disregard technological
constraints; however, in real industrial cases resource capacity, inventory or budget constraints
may be relevant. This necessitates more complex models, such as LP, MIP, stochastic program,
and thus more powerful mathematical programming techniques may be required.As for the
optimization criteria, the most usual objectives are the profit maximization or cost
minimization, but other alternatives are also conceivable, e.g., throughput time minimization.
Considering multiple criteria is not yet prevalent in the coordination literature.

Decentralization Characteristics:
Number and role of the players:The most often studied dilemmas involve the two players
and call them customer and supplier (or buyer-seller). There are also extensions of this
simple model: the multiple customers with correlated demand and the multiple suppliers
with different production parameters. Multi-echelon extensions are also conceivable,
however, sparse in the literature. When the coordination is within a supply chain (typically a
customer-supplier relation), it is called vertical, otherwise horizontal. An example for the
latter is when different suppliers of the same customer coordinate their
transportation.Sometimes the roles of the participants are also important. The most
frequently considered companies are manufacturers, retailers, distributors or logistic
companies.
Relation of the players:One of the most important characteristics of the coordination is the
power relations of the players. The power is influenced by several factors, such as possessed
process know-how, number of competitors, ratio in the value creation, access to the market
and financial resources.The players can behave in a cooperative or opportunistic way. In the
former case, they share a common goal and act like a team, while in the latter situation each
player is interested only in its own goals. These two behaviors are usually present in a
mixed form, since the opportunistic claims for profitability and growth are sustainable
usually only with a certain cooperative attitude.The relation can be temporary or permanent.
In the temporary case usually one- or two-period models are applied, or even an auction
mechanism. However, the coordination is even more important in permanent relations,
where the planning is usually done in a rolling horizon manner. When coordinating a
permanent supply relation, one has to consider the learning effect, i.e., players intend to
learn each other's private information and behavior.
Goal of the coordination:The simplest possible coordination is aimed only at aligning the
(material) flows within the supply chain in order to gain executable plans and avoid
shortages. In a more advanced form of coordination, the partners intend to improve supply
chain performance by approaching or even achieving the optimal plan according to some
criteria. Generally, a coordinated plan may incur losses for some of the players compared to
the uncoordinated situation, which necessitates some kind of side-payment in order to
provide a win-win situation. In addition, even some sort of fairness may be required, but it is
not only hard to guarantee, but even to define.Most of the coordination approaches requires
that the goal should be achieved in an equilibrium in order to exclude the possibility that an
opportunistic player deviates from the coordinated plan.
Information structure:Some papers study the symmetric information case, when all of the
players know exactly the same parameters. This approach is very convenient for cost and
profit sharing, since all players know the incurring system cost. The asymmetric case, when
there is an information gap between the players is more realistic, but poses new challenges.
The asymmetry typically concerns either the cost parameters, the capacities or the quantities
like the demand forecast. The demand and the forecast are often considered to be
qualitative, limited to only two possible values: high and low. In case of stochastic demand,
the uncertainty of the forecasts can also be private information.
 Decision structure:The decision making roles of the players depend on the specified
decision variables. However, there is a more-or-less general classification in this aspect:
forced and voluntary compliance. Under forced compliance the supplier is responsible for
satisfying all orders of the customer, therefore it does not have the opportunity to decide
about the production quantity. Under voluntary compliance, the supplier decides about the
production quantity and it cannot be forced to fill an order. This latter is more complex
analytically, but more realistic as well. Even so, several papers assume that the supplier
decides about the price and then the customer decides the order quantity.
Game theoretic model:From the viewpoint of game theory the models can take cooperative
or non-cooperative approaches. The cooperative approach studies, how the players form
coalitions therefore these models are usually applied on the strategic level of network
design. Other typical form of cooperative games involves some bargaining framework
e.g., the Nash bargaining modelfor agreeing upon the parameters of the applied
contracts.On the other hand, on the operational level, the non-cooperative approach is used.
Usually the sequential Stackelberg game model is considered, where one of the players, the
leader moves first and then the follower reacts. Both casesthe supplier or the customer as
the Stackelberg leaderare widely studied in the literature. In case of information
asymmetry, a similar sequential model is used and it is called principalagent setting. The
study of the long-term supply relationship can also be modeled as a repeated game.To sum
up, a collaboration generally consists of a cooperative, followed by a non-cooperative game.
However, most researches concentrate only on one of the phases.
Contract types
There are many variants of the contracts, some widespread forms are briefly described below.
Besides, there exist several combinations and customized approaches, too.

Two-part tariff:In this case the customer pays not only for the purchased goods, but in
addition a fixed amount called franchise fee per order. This is intended to compensate the
supplier for his fixed setup cost.
Sales rebate:This contract specifies two prices and a quantity threshold. If the order size is
below the threshold, the customer pays the higher price, and if it is above, she pays a lower
price for the units above the threshold.
Quantity discount:Under quantity discount contract, the customer pays a wholesale price
depending on the order quantity. This resembles to the sales rebate contract, but there is no
threshold defined. The mechanism for specifying the contract can be complex. The contract
has been applied in many situations, for example, in an international supply chain with
fluctuating exchange rates.
Capacity options:While advance capacity purchase is popular in the supply chain practice,
there are situations where a manufacturer prefers to delay its capacity purchase to have better
information about the uncertain demand.
Buyback/return:With these types of contracts the supplier offers that it will buy back the
remaining obsolete inventory at a discounted price. This supports the sharing of inventory risk
between the partners. A variation of this contract is the backup agreement, where the customer
gives a preliminary forecast and then makes an order less or equal to the forecasted quantity.
If the order is less, it must also pay a proportional penalty for the remaining obsolete
inventory. Buyback agreements are widespread in the newspaper, book, CD and fashion
industries.
Quantity flexibility:In this case the customer gives a preliminary forecast and then it can give
fixed order in an interval around the forecast. Such contracts are widespread in several
markets, e.g., among the suppliers of the European automotive industry.
Revenue sharing:With revenue sharing the customer pays not only for the purchased goods,
but also shares a given percentage of her revenue with the supplier. This contract is
successfully used in video cassette rental and movie exhibition fields. It can be proved, that
the optimal revenue sharing and buyback contracts are equivalent, i.e., they generate the same
profits for the partners.
Options:The option contracts are originated from the product and stock exchange. With an
option contract, the customer can give fixed orders in advance, as well as buy rights to
purchase more (call option) or return (put option) products later. The options can be bought at
a predefined option price and executed at the execution price. This approach is a
generalization of some previous contract types.
VMI contract:This contract can be used when the buyer does not order, only communicates
the forecasts and consumes from the inventory filled by the supplier. The VMI contract
specifies that not only the consumed goods should be paid, but also the forecast imprecision,
i.e., the difference between the estimated and realized demand. In this way, the buyer is
inspired to increase the forecast quality, and the risk of market uncertainty is shared between
the partners.
 CHAPTER VII

Materials Logistics Management

Materials management can deal with campus planning and building design for the movement
of materials, or with logistics that deal with the tangible components of a supply chain.
Specifically, this covers the acquisition of spare parts and replacements, quality control of
purchasing and ordering such parts, and the standards involved in ordering, shipping, and
warehousing the said parts. he goal of materials management is to provide an unbroken chain
of components for production to manufacture goods on time for the customer base. The
materials department is charged with releasing materials to a supply base, ensuring that the
materials are delivered on time to the company using the correct carrier. Materials is
generally measured by accomplishing on time delivery to the customer, on time delivery
from the supply base, attaining a freight budget, inventory shrink management, and inventory
accuracy. The materials department is also charged with the responsibility of managing new
launches.

In some companies materials management is also charged with the procurement of

materials by establishing and managing a supply base. In other companies the
procurement and management of the supply base is the responsibility of a separate
purchasing department. The purchasing department is then responsible for the purchased
price variances from the supply base.
In large companies with multitudes of customer changes to the final product over the
course of a year, there may be a separate logistics department that is responsible for all
new acquisition launches and customer changes. This logistics department ensures that
the launch materials are procured for production and then transfers the responsibility to
the plant. There are no standards for materials management that are practiced from
company to company. Most companies use ERP systems such as SAP, Oracle, BPCS,
MAPICS, and other systems to manage materials control. Small concerns that do not
have or cannot afford ERP systems use a form of spreadsheet application to manage
materials. Some other construction projects use barcode and GPS materials management
systems like Track'em.Materials management is not a science and depending upon the
relevance and importance that company officials place upon controlling material flow,
the level of expertise changes. Some companies place materials management on a level
whereby there is a logistics director, other companies see the importance level as
managing at the plant level by hiring an inventory manager or materials manager, and
still other companies employ the concept that the supervisors in the plant are responsible
accompanied by a planners.Because there are no standards there is only best practices for
any particular business sector that are widely used. For example, the generation of
releases to the supply base come in many forms from the lowest level that requires
sending facsimilies and PDF files, the EDI information exchange, to the ultimate practice
of a supplier web base site. The major challenge that materials managers face is
maintaining a consistent flow of materials for production. There are many factors that
inhibit the accuracy of inventory which results in production shortages, premium freight,
and often inventory adjustments. The major issues that all materials managers face are
incorrect bills of materials, inaccurate cycle counts, un-reported scrap, shipping errors,
receiving errors, and production reporting errors. Materials managers have striven to
determine how to manage these issues in the business sectors of manufacturing since the
beginning of the industrial revolution. Although there are no known methods that
eliminate the afore mentioned inventory accuracy inhibitors, there are best methods
available to eliminate the impact upon maintaining an interrupted flow of materials for
production.One challenge for materials managers is to provide timely releases to the
supply base. On the scale of worst to best practices, sending releases via facsimile or PDF
file is the worst practice and transmitting releases to the supplier based web site is the
best practice. Why? The flaw in transmitting releases via facsimile or email is that they
can get lost or even interpreted incorrectly into the suppliers system resulting in a stock
out. The problem with transmitting EDI releases is that not all suppliers have EDI
systems capable of receiving the release information. The best practice is to transmit the
releases to a common supplier web base site where the suppliers can view (for free) the
releases. The other advantage is that the supplier is required to use the carrier listed in the
web site, must transmit an ASN (advanced shipping notification), and review the
accumulative balances of the order. Redundancy can be reduced and effectiveness is
increased when service points are clustered to reduce the amount of redundancy. An
effective materials management program can also resolve island approaches to
shipping, receiving, and vehicle movement. Solutions can include creating a new central
loading location, as well consolidating service areas and docks from separate buildings
into one. Developing better campus circulation infrastructure also means re-evaluating
truck delivery and service vehicle routes. Vehicle type, size, and schedules are studied to
make these more monument for other uses. Each year, an entire week is dedicated to
celebrating resource and materials management professionals for their outstanding
contributions to healthcare and the overall success of the supply chain. Sponsored by the
Association for Healthcare Resource & Materials Management (AHRMM), National
Healthcare Resource & Materials Management Week (MM Week) provides an
opportunity to recognize the integral role materials management professionals play in
delivering high-quality patient care throughout the health care industry. Materials
management plans and designs for the delivery, distribution, storage, collection, and
removal of occupant-generated streams of materials and services. It is usually an
additional service that is offered as part of a campus planning process or a building
design project. It is most beneficial for university, health care, and corporate
environments. Materials management looks at the planning and design considerations
needed to support the efficient delivery and removal of goods and services that support
occupant activity. The streams of occupant-generated materials and activity include mail,
office supplies, lab supplies, food, special deliveries, custodial services, building
supplies, waste and recycling, and service calls.

A materials management plan may include planning guidelines or full design for the
following:

Truck delivery and service vehicle routes, to reduce vehicle / pedestrian conflict.
Loading docks and delivery points, to increase accommodation and reduce
queuing and vehicle idling.
Recycling, trash, and hazardous waste collection and removal, to increase waste
diversion and reduce costs
Service equipment and utility infrastructure relocation or concealment, to improve
aesthetics and realize landscaping goals
 Regulatory and operation planning

Benefits: The effective materials management plan builds from and enhances an institutional
master plan by filling in the gaps and producing an environmentally responsible and efficient
outcome. An institutional campus, office, or housing complex can expect a myriad of benefits
from an effective materials management plan. For starters,there are long-term cost savings, as
consolidating, reconfiguring, and better managing a campus core infrastructure reduces annual
operating costs. An institutional campus, office, or housing complex will also get the highest and
best use out of campus real estate.An effective materials management plan also means a more
holistic approach to managing vehicle use and emissions, solid waste, hazardous waste,
recycling, and utility services. As a result, this means a greener, more sustainable environment
and a manifestation of the many demands today for institutions to become more environmentally
friendly. In fact, thanks to such environmental advantages, creative materials management plans
may qualify for LEAD Innovation in Design credits.And finally, an effective materials
management plan can improve aesthetics. Removing unsafe and unsightly conditions, placing
core services out of sight, and creating a more pedestrian-friendly environment will improve the
visual and physical sense of place for those who live and work there.

Material requirements planning (MRP): Material requirements planning (MRP) is a

production planning and inventory control system used to manage manufacturing processes.
Most MRP systems are software-based, while it is possible to conduct MRP by hand as well.
An MRP system is intended to simultaneously meet three objectives:
Ensure materials are available for production and products are available for
delivery to customers.
Maintain the lowest possible material and product levels in store
Plan manufacturing activities, delivery schedules and purchasing activities.
Prior to MRP, and before computers dominated industry, reorder-point/reorder-quantity
(ROP/ROQ) type methods like EOQ (Economic Order Quantity) had been used in
manufacturing and inventory management. In 1964, as a response to the TOYOTA
Manufacturing Program, Joseph Orlicky developed Material Requirements Planning (MRP).
The first company to use MRP was Black & Decker in 1964, with Dick Alban as project
leader. In 1983 Oliver Wight developed MRP into manufacturing resource planning (MRP II).
Orlicky's book is entitled The New Way of Life in Production and Inventory Management
(1975). By 1975, MRP was implemented in 150 companies. This number had grown to about
8,000 by 1981. In the 1980s, Joe Orlicky's MRP evolved into Oliver Wight's manufacturing
resource planning (MRP II) which brings master scheduling, rough-cut capacity planning,
capacity requirements planning, S&OP in 1983 and other concepts to classical MRP. By
1989, about one third of the software industry was MRP II software sold to American industry
($1.2 billion worth of software).

The scope of MRP in manufacturing:

The basic functions of an MRP system include: inventory control, bill of material processing,
and elementary scheduling. MRP helps organizations to maintain low inventory levels. It is
used to plan manufacturing, purchasing and delivering activities."Manufacturing
organizations, whatever their products, face the same daily practical problem - that customers
want products to be available in a shorter time than it takes to make them. This means that
some level of planning is required."Companies need to control the types and quantities of
materials they purchase, plan which products are to be produced and in what quantities and
ensure that they are able to meet current and future customer demand, all at the lowest
possible cost. Making a bad decision in any of these areas will make the company lose money.
A few examples are given below:
If a company purchases insufficient quantity of an item used in manufacturing (or the
wrong item) it may be unable to meet contract obligations to supply products on time.
If a company purchases excessive quantities of an item, money is wasted - the excess
quantity ties up cash while it remains as stock and may never even be used at all.
Beginning production of an order at the wrong time can cause customer deadlines to be
missed.
MRP is a tool to deal with these problems. It provides answers for several questions:
What items are required?
How many are required?
When are they required?
MRP can be applied both to items that are purchased from outside suppliers and to sub-
assemblies, produced internally, that are components of more complex items.The data that
must be considered include:
The end item (or items) being created. This is sometimes called Independent Demand, or
Level "0" on BOM (Bill of materials).
How much is required at a time.
When the quantities are required to meet demand.
Shelf life of stored materials.
Inventory status records. Records of net materials available for use already in stock (on
hand) and materials on order from suppliers.
Bills of materials. Details of the materials, components and sub-assemblies required to
make each product.
Planning Data. This includes all the restraints and directions to produce the end items.
This includes such items as: Routing, Labor and Machine Standards, Quality and Testing
Standards, Pull/Work Cell and Push commands, Lot sizing techniques (i.e. Fixed Lot
Size, Lot-For-Lot, Economic Order Quantity), Scrap Percentages, and other inputs.
Outputs: There are two outputs and a variety of messages/reports:
Output 1 is the "Recommended Production Schedule" which lays out a detailed schedule
of the required minimum start and completion dates, with quantities, for each step of the
Routing and Bill Of Material required to satisfy the demand from the Master Production
Schedule (MPS).
Output 2 is the "Recommended Purchasing Schedule". This lays out both the dates that
the purchased items should be received into the facility AND the dates that the Purchase
orders, or Blanket Order Release should occur to match the production schedules.
Messages and Reports Purchase orders. An order to a supplier to provide materials.
Reschedule notices. These recommend cancelling, increasing, delaying or speeding up
existing orders Problems with MRP systems:
First problem with MRP systems - the integrity of the data. If there are any errors in the
inventory data, the bill of materials (commonly referred to as 'BOM') data, or the master
production schedule, then the output data will also be incorrect ("GIGO": Garbage In,
Garbage Out). Data integrity is also affected by inaccurate cycle count adjustments,
mistakes in receiving input and shipping output, scrap not reported, waste, damage, box
count errors, supplier container count errors, production reporting errors, and system
issues. Many of these type of errors can be minimized by implementing pull systems and
using bar code scanning. Most vendors in this type of system recommend at least 99%
data integrity for the system to give useful results.Second problem - systems is the
requirement that the user specify how long it will take for a factory to make a product
from its component parts (assuming they are all available). Additionally, the system
design also assumes that this "lead time" in manufacturing will be the same each time the
item is made, without regard to quantity being made, or other items being made
simultaneously in the factory.A manufacturer may have factories in different cities or
even countries. It is not good for an MRP system to say that we do not need to order
some material, because we have plenty thousands of miles away. The overall ERP system
needs to be able to organize inventory and needs by individual factory, and inter-
communicate the needs in order to enable each factory to redistribute components, so as
to serve the overall enterprise.This means that other systems in the enterprise need to
work properly, both before implementing an MRP system and in the future. For example,
systems like variety reduction and engineering, which makes sure that product comes out
right first time (without defects), must be in place.
Production may be in progress for some part, whose design gets changed, with customer
orders in the system for both the old design, and the new one, concurrently. The overall
ERP system needs to have a system of coding parts such that the MRP will correctly
calculate needs and tracking for both versions. Parts must be booked into and out of
stores more regularly than the MRP calculations take place. Note, these other systems can
well be manual systems, but must interface to the MRP. For example, a 'walk around'
stock intake done just prior to the MRP calculations can be a practical solution for a small
inventory (especially if it is an "open store").The other major drawback of MRP is that
takes no account of capacity in its calculations. This means it will give results that are
impossible to implement due to manpower or machine or supplier capacity constraints.
However this is largely dealt with by MRP II.Generally, MRP II refers to a system with
integrated financials. An MRP II system can include finite / infinite capacity planning.
But, to be considered a true MRP II system must also include financials.In the MRP II (or
MRP2) concept, fluctuations in forecast data are taken into account by including
simulation of the master production schedule, thus creating a long-term control. A more
general feature of MRP2 is its extension to purchasing, to marketing and to finance
(integration of all the functions of the company), ERP has been the next step.
 CHAPTER VIII

Theory of Constraints

The theory of constraints (TOC) is a management paradigm that views any manageable
system as being limited in achieving more of its goals by a very small number of constraints.
There is always at least one constraint, and TOC uses a focusing process to identify the
constraint and restructure the rest of the organization around it.TOC adopts the common
idiom "a chain is no stronger than its weakest link." This means that processes, organizations,
etc., are vulnerable because the weakest person or part can always damage or break them or
at least adversely affect the outcome.

History: The theory of constraints (TOC) is an overall management philosophy

introduced by Eliyahu M. Goldratt in his 1984 book titled The Goal, that is geared to help
organizations continually achieve their goals. Goldratt adopted the concept with his book
Critical Chain, published 1997. The concept was extended to TOC with respectively
titled publication in 1999.An earlier propagator of the concept was Wolfgang Mewes in
Germany with publications on power-oriented management theory (Machtorientierte
Fhrungstheorie, 1963) and following with his Energo-Kybernetic System (EKS, 1971),
later renamed Engpasskonzentrierte Strategie as a more advanced theory of bottlenecks.
The publications of Wolfgang Mewes are marketed through the FAZ Verlag, publishing
house of the German newspaper Frankfurter Allgemeine Zeitung. However, the paradigm
Theory of constraints was first used by Goldratt.

Key assumption:The underlying premise of theory of constraints is that organizations

can be measured and controlled by variations on three measures: throughput, operational
expense, and inventory. Throughput is the rate at which the system generates money
through sales. Inventory is all the money that the system has invested in purchasing
things which it intends to sell. Operational expense is all the money the system spends in
order to turn inventory into throughput.
Before the goal itself can be reached, necessary conditions must first be met. These
typically include safety, quality, legal obligations, etc. For most businesses, the goal itself
is to make money. However, for many organizations and non-profit businesses, making
money is a necessary condition for pursuing the goal. Whether it is the goal or a
necessary condition, understanding how to make sound financial decisions based on
throughput, inventory, and operating expense is a critical requirement.

The five focusing steps

Theory of constraints is based on the premise that the rate of goal achievement by a goal-
oriented system (i.e., the system's throughput) is limited by at least one constraint.The
argument by reductio ad absurdum is as follows: If there was nothing preventing a system
from achieving higher throughput (i.e., more goal units in a unit of time), its throughput
would be infinite which is impossible in a real-life system.Only by increasing flow
through the constraint can overall throughput be increased.Assuming the goal of a system
has been articulated and its measurements defined, the steps are:

Identify the system's constraint(s) (that which prevents the organization from
obtaining more of the goal in a unit of time)
Decide how to exploit the system's constraint(s) (how to get the most out of the
constraint)
Subordinate everything else to the above decision (align the whole system or
organization to support the decision made above)
Elevate the system's constraint(s) (make other major changes needed to increase
the constraint's capacity)
Warning! If in the previous steps a constraint has been broken, go back to step 1,
but do not allow inertia to cause a system's constraint.

The goal of a commercial organization is: "Make more money now and in the future",
and its measurements are given by throughput accounting as: throughput, inventory, and
operating expenses.The five focusing steps aim to ensure ongoing improvement efforts
are centered on the organization's constraint(s). In the TOC literature, this is referred to as
the process of ongoing improvement (POOGI).

These focusing steps are the key steps to developing the specific applications mentioned
below.

Constraints: A constraint is anything that prevents the system from achieving its goal.
There are many ways that constraints can show up, but a core principle within TOC is
that there are not tens or hundreds of constraints. There is at least one but at most only a
few in any given system. Constraints can be internal or external to the system. An
internal constraint is in evidence when the market demands more from the system than it
can deliver. If this is the case, then the focus of the organization should be on discovering
that constraint and following the five focusing steps to open it up (and potentially remove
it). An external constraint exists when the system can produce more than the market will
bear. If this is the case, then the organization should focus on mechanisms to create more
demand for its products or services.

Types of (internal) constraints:

Equipment: The way equipment is currently used limits the ability of the system
to produce more salable goods/services.
People: Lack of skilled people limits the system. Mental models held by people
can cause behaviour that becomes a constraint.
Policy: A written or unwritten policy prevents the system from making more.

The concept of the constraint in Theory of Constraints is analogous to but differs from
the constraint that shows up in mathematical optimization. In TOC, the constraint is used
as a focusing mechanism for management of the system. In optimization, the constraint is
written into the mathematical expressions to limit the scope of the solution
Breaking a constraint: If a constraint's throughput capacity is elevated to the point
where it is no longer the system's limiting factor, this is said to "break" the constraint.
The limiting factor is now some other part of the system, or may be external to the system
(an external constraint). This is not to be confused with a breakdown.

Buffers: Buffers are used throughout the theory of constraints. They often result as part
of the exploit and subordinate steps of the five focusing steps. Buffers are placed before
the governing constraint, thus ensuring that the constraint is never starved. Buffers are
also placed behind the constraint to prevent downstream failure from blocking the
constraint's output. Buffers used in this way protect the constraint from variations in the
rest of the system and should allow for normal variation of processing time and the
occasional upset (Murphy) before and behind the constraint.

Buffers can be a bank of physical objects before a work center, waiting to be processed
by that work center. Buffers ultimately buy you time, as in the time before work reaches
the constraint and are often verbalized as time buffers. There should always be enough
(but not excessive) work in the time queue before the constraint and adequate offloading
space behind the constraint.Buffers are not the small queue of work that sits before every
work center in a Kanban system although it is similar if you regard the assembly line as
the governing constraint. A prerequisite in the theory is that with one constraint in the
system, all other parts of the system must have sufficient capacity to keep up with the
work at the constraint and to catch up if time was lost. In a balanced line, as espoused by
Kanban, when one work center goes down for a period longer than the buffer allows, then
the entire system must wait until that work center is restored. In a TOC system, the only
situation where work is in danger is if the constraint is unable to process (either due to
malfunction, sickness or a "hole" in the buffer if something goes wrong that the time
buffer can not protect).Buffer management, therefore, represents a crucial attribute of the
theory of constraints. There are many ways to apply buffers, but the most often used is a
visual system of designating the buffer in three colours: green (okay), yellow (caution)
and red (action required). Creating this kind of visibility enables the system as a whole to
align and thus subordinate to the need of the constraint in a holistic manner. This can also
be done daily in a central operations room that is accessible to everybody.

Plant types: There are four primary types of plants in the TOC lexicon. Draw the flow
of material from the bottom of a page to the top, and you get the four types. They specify
the general flow of materials through a system, and they provide some hints about where
to look for typical problems. The four types can be combined in many ways in larger
facilities.

I-plant: Material flows in a sequence, such as in an assembly line. The primary work is
done in a straight sequence of events (one-to-one). The constraint is the slowest
operation.

A-plant: The general flow of material is many-to-one, such as in a plant where many
sub-assemblies converge for a final assembly. The primary problem in A-plants is in
synchronizing the converging lines so that each supplies the final assembly point at the
right time.

V-plant: The general flow of material is one-to-many, such as a plant that takes one raw
material and can make many final products. Classic examples are meat rendering plants
or a steel manufacturer. The primary problem in V-plants is "robbing" where one
operation (A) immediately after a diverging point "steals" materials meant for the other
operation (B). Once the material has been processed by A, it cannot come back and be
run through B without significant rework.

T-plant: The general flow is that of an I-plant (or has multiple lines), which then splits
into many assemblies (many-to-many). Most manufactured parts are used in multiple
assemblies and nearly all assemblies use multiple parts. Customized devices, such as
computers, are good examples. T-plants suffer from both synchronization problems of A-
plants (parts aren't all available for an assembly) and the robbing problems of V-plants
(one assembly steals parts that could have been used in another).
For non-material systems, one can draw the flow of work or the flow of processes and
arrive at similar basic structures. A project, for example is an A-shaped sequence of
work, culminating in a deli Supply chain / logistics

Application in Supply Chain Management: In general, the solution for supply

chains is to create flow of inventory so as to ensure greater availability and to eliminate
surpluses.

The TOC distribution solution is effective when used to address a single link in the
supply chain and more so across the entire system, even if that system comprises many
different companies. The purpose of the TOC distribution solution is to establish a
decisive competitive edge based on extraordinary availability by dramatically reducing
the damages caused when the flow of goods is interrupted by shortages and
surpluses.This approach uses several new rules to protect availability with less inventory
than is conventionally required. Before explaining these new rules, the term
Replenishment Time must be defined. Replenishment Time (RT) is the sum of the delay,
after the first consumption following a delivery, before an order is placed plus the delay
after the order is placed until the ordered goods arrive at the ordering location.

1. Inventory is held at an aggregation point(s) as close as possible to the source.

This approach ensures smoothed demand at the aggregation point, requiring
proportionally less inventory. The distribution centers holding the aggregated
stock are able to ship goods downstream to the next link in the supply chain
much more quickly than a make-to-order manufacturer can. Following this rule
may result in a make-to-order manufacturer converting to make-to-stock. The
inventory added at the aggregation point is significantly less than the inventory
reduction downstream.
2. In all stocking locations, initial inventory buffers are set which effectively
create an upper limit of the inventory at that location. The buffer size is equal to
the maximum expected consumption within the average RT, plus additional
stock to protect in case a delivery is late. In other words, there is no advantage
in holding more inventory in a location than the amount that might be
 consumed before more could be ordered and received. Typically, the sum of the
on hand value of such buffers is 2575% less than currently observed average
inventory levels.
3. Once buffers have been established, no replenishment orders are placed as long
as the quantity inbound (already ordered but not yet received) plus the quantity
on hand are equal to or greater than the buffer size. Following this rule causes
surplus inventory to be bled off as it is consumed.
4. For any reason, when on hand plus inbound inventory is less than the buffer,
orders are placed as soon as practical to increase the inbound inventory so that
the relationship On Hand + Inbound = Buffer is maintained.
5. To ensure buffers remain correctly sized even with changes in the rates of
demand and replenishment, a simple recursive algorithm called Buffer
Management is used. When the on hand inventory level is in the upper third of
the buffer for a full RT, the buffer is reduced by one third (and dont forget rule
3). Alternatively, when the on hand inventory is in the bottom one third of the
buffer for too long, the buffer is increased by one third (and dont forget rule 4).
The definition of too long may be changed depending on required service
levels, however, a general rule of thumb is 20% of the RT. Moving buffers up
more readily than down is supported by the usually greater damage caused by
shortages as compared to the damage caused by surpluses.

Once inventory is managed as described above, continuous efforts should be undertaken

to reduce RT, late deliveries, supplier minimum order quantities (both per SKU and per
order) and customer order batching. Any improvements in these areas will automatically
improve both availability and inventory turns, thanks to the adaptive nature of Buffer
Management.A stocking location that manages inventory according to the TOC should
help a non-TOC customer (downstream link in a supply chain, whether internal or
external) manage their inventory according to the TOC process. This type of help can
take the form of a vendor managed inventory (VMI). The TOC distribution link simply
extends its buffer sizing and management techniques to its customers inventories. Doing
so has the effect of smoothing the demand from the customer and reducing order sizes
per SKU. VMI results in better availability and inventory turns for both supplier and
customer. More than that, the benefits to the non-TOC customers are sufficient to meet
the purpose of capitalizing on the decisive competitive edge by giving the customer a
powerful reason to be more loyal and give more business to the upstream link. When the
end consumers buy more the whole supply chain sells more.One caveat should be
considered. Initially and only temporarily, the supply chain or a specific link may sell less
as the surplus inventory in the system is sold. However, the immediate sales lift due to
improved availability is a countervailing factor. The current levels of surpluses and
shortages make each case different.
 CHAPTER IX

Total Quality Management

Total quality management (TQM) consists of organization-wide efforts to install and make
permanent a climate in which an organization continuously improves its ability to deliver high-
quality products and services to customers. While there is no widely agreed-upon approach,
TQM efforts typically draw heavily on the previously-developed tools and techniques of
quality control. TQM enjoyed widespread attention during the late 1980s and early 1990s
before being overshadowed by ISO 9000, Lean manufacturing, and Six Sigma.

History: In the late 1970s and early 1980s, the developed countries of North America and
Western Europe suffered economically in the face of stiff competition from Japan's ability to
produce high-quality goods at competitive cost. For the first time since the start of the
Industrial Revolution, the United Kingdom became a net importer of finished goods. The
United States undertook its own soul-searching, expressed most pointedly in the television
broadcast of If Japan Can... Why Can't We? Firms began reexamining the techniques of
quality control invented over the past 50 years and how those techniques had been so
successfully employed by the Japanese. It was in the midst of this economic turmoil that TQM
took root.The exact origin of the term "total quality management" is uncertain. It is almost
certainly inspired by Armand V. Feigenbaum's multi-edition book Total Quality Control
(OCLC 299383303) and Kaoru Ishikawa's What Is Total Quality Control? The Japanese Way
(OCLC 11467749). It may have been first coined in the United Kingdom by the Department
of Trade and Industry during its 1983 "National Quality Campaign". Or it may have been first
coined in the United States by the Naval Air Systems Command to describe its quality-
improvement efforts in 1985.

Development in the United States: In the spring of 1984, an arm of the United States
Navy asked some of its civilian researchers to assess statistical process control and the work
of several prominent quality consultants and to make recommendations as to how to apply
their approaches to improve the Navy's operational effectiveness. The recommendation was to
adopt the teachings of W. Edwards Deming. The Navy branded the effort "Total Quality
Management" in 1985.]
From the Navy, TQM spread throughout the US Federal Government, resulting in the
following:
The creation of the Malcolm Baldrige National Quality Award in August 1987
The creation of the Federal Quality Institute in June 1988
The adoption of TQM by many elements of government and the armed forces, including the
United States Department of Defense, United States Army, and United States Coast Guard.
The private sector followed suit, flocking to TQM not only as a means to recapture market
share from the Japanese, but also to remain competitive when bidding for contracts from the
Federal Government since "total quality" requires involving suppliers, not just employees, in
process improvement efforts.

Features: There is no widespread agreement as to what TQM is and what actions it requires
of organizations, however a review of the original United States Navy effort gives a rough
understanding of what is involved in TQM.The key concepts in the TQM effort undertaken by
the Navy in the 1980s include:

"Quality is defined by customers' requirements."

"Top management has direct responsibility for quality improvement."
"Increased quality comes from systematic analysis and improvement of work
processes."
"Quality improvement is a continuous effort and conducted throughout the
organization."
The Navy used the following tools and techniques:
The PDCA cycle to drive issues to resolution
Ad hoc cross-functional teams (similar to quality circles) responsible for
addressing immediate process issues
Standing cross-functional teams responsible for the improvement of processes
over the long term
Active management participation through steering committees
 Use of the Seven Basic Tools of Quality to analyze quality-related issues.

Notable definitions: While there is no generally-accepted definition of TQM, several notable

organizations have attempted to define it. These include:
United States Department of Defense (1988): "Total Quality Management (TQM) in the
Department of Defense is a strategy for continuously improving performance at every level, and
in all areas of responsibility. It combines fundamental management techniques, existing
improvement efforts, and specialized technical tools under a disciplined structure focused on
continuously improving all processes. Improved performance is directed at satisfying such broad
goals as cost, quality, schedule, and mission need and suitability. Increasing user satisfaction is
the overriding objective. The TQM effort builds on the pioneering work of Dr. W. E. Deming,
Dr. J. H. Juran, and others, and benefits from both private and public sector experience with
continuous process improvement."

British Standards Institution standard BS 7850-1:1992:"A management philosophy and company

practices that aim to harness the human and material resources of an organization in the most
effective way to achieve the objectives of the organization."
International Organization for Standardization standard ISO 8402:1994: "A management
approach of an organisation centred on quality, based on the participation of all its members and
aiming at long term success through customer satisfaction and benefits to all members of the
organisation and society."
The American Society for Quality:"A term first used to describe a management approach to
quality improvement. Since then, TQM has taken on many meanings. Simply put, it is a
management approach to long-term success through customer satisfaction. TQM is based on all
members of an organization participating in improving processes, products, services and the
culture in which they work. The methods for implementing this approach are found in the
teachings of such quality leaders as Philip B. Crosby, W. Edwards Deming, Armand V.
Feigenbaum, Kaoru Ishikawa and Joseph M. Juran."
The Chartered Quality Institute:"TQM is a philosophy for managing an organisation in a way
which enables it to meet stakeholder needs and expectations efficiently and effectively, without
compromising ethical values."
Malcolm Baldrige National Quality Award criteria:In the United States, the Baldridge Award,
created by Public Law 100-107, annually recognizes American businesses, educational
institutions, and healthcare organizations that run high-quality operations. Organizations are
judged on criteria from seven categories
Leadership
Strategic planning
Customer focus
Measurement, analysis, and knowledge management
Workforce focus
Operations focus
Results
Example criteria are:
How do you obtain information on your customers satisfaction relative to their
satisfaction with your competitors?
How do you select, collect, align, and integrate data and information for tracking
daily operations?
How do you manage your workforce, its needs, and your needs to ensure
continuity, prevent workforce reductions, and minimize the impact of workforce
reductions, if they do become necessary?

Standards: During the 1990s, standards bodies in Belgium, France, Germany, Turkey, and the
United Kingdom attempted to standardize TQM. While many of these standards have since been
explicitly withdrawn, they all are effectively superseded by ISO 9000:
Total Quality Management: Guide to Management Principles, London, England:
British Standards Institution, 1992, ISBN 9780580211560, OCLC 655881602, BS
7850
Electronic Components Committee (1994), Guide to Total Quality Management
(TQM) for CECC-Approved Organizations, Brussels, Belgium: European
Committee for Electrotechnical Standardization, CECC 00 806 Issue 1
 System zur Zukunftssicherung: Total Quality Management (TQM), Dsseldorf,
Germany: Verein Deutscher Ingenieure, 1996, OCLC 632959402, VDI 5500
Total Quality and Marketing/Management Tools, Paris, France: AFNOR, 1998,
FD X50-680
Total Quality Management: Guide to Management Principles, Turkish Standards
Institution (TSE), 2006, TS 13133

Legacy: Interest in TQM as an academic subject peaked around 1993.The Federal Quality
Institute was shuttered in September 1995 as part of the Clinton administration's efforts to
streamline government.The European Centre for Total Quality Management closed in August
2009, a casualty of the Great Recession.TQM as a vaguely-defined quality management
approach was largely supplanted by the ISO 9000 collection of standards and their formal
certification processes in the 1990s. Business interest in quality improvement under the TQM
name also faded as Jack Welch's success attracted attention to Six Sigma and Toyota's success
attracted attention to Lean manufacturing, though the three share many of the same tools,
techniques, and significant portions of the same philosophy.

Supply chain centroids:

In the study of supply chain management, the concept of centroids has become an important
economic consideration. A centroid is a location that has a high proportion of a country's
population and a high proportion of its manufacturing, generally within 500 mi (805 km). In the
US, two major supply chain centroids have been defined, one near Dayton, Ohio, and a second
near Riverside, California.

The centroid near Dayton is particularly important because it is closest to the population center
of the US and Canada. Dayton is within 500 miles of 60% of the US population and
manufacturing capacity, as well as 60% of Canada's population. The region includes the
interchange between I-70 and I-75, one of the busiest in the nation, with 154,000 vehicles
passing through per day, 3035% of which are trucks hauling goods. In addition, the I-75
corridor is home to the busiest north-south rail route east of the Mississippi River.
Tax efficient supply chain management

Tax efficient supply chain management is a business model that considers the effect of tax in the
design and implementation of supply chain management. As the consequence of globalization,
cross-national businesses pay different tax rates in different countries. Due to these differences,
they may legally optimize their supply chain and increase profits based on tax efficiency.

Sustainability and social responsibility in supply chains

Supply chain sustainability is a business issue affecting an organization's supply chain or

logistics network, and is frequently quantified by comparison with SECH ratings, which uses a
triple bottom line incorporating economic, social, and environmental aspects. SECH ratings are
defined as social, ethical, cultural, and health' footprints. Consumers have become more aware of
the environmental impact of their purchases and companies' SECH ratings and, along with non-
governmental organizations (NGOs), are setting the agenda for transitions to organically grown
foods, anti-sweatshop labor codes, and locally produced goods that support independent and
small businesses. Because supply chains may account for over 75% of a company's carbon
footprint, many organizations are exploring ways to reduce this and thus improve their SECH
rating.

For example, in July 2009, Wal-Mart announced its intentions to create a global sustainability
index that would rate products according to the environmental and social impacts of their
manufacturing and distribution. The index is intended to create environmental accountability in
Wal-Mart's supply chain and to provide motivation and infrastructure for other retail companies
to do the same.

More recently, the US DoddFrank Wall Street Reform and Consumer Protection Act, signed
into law by President Obama in July 2010, contained a supply chain sustainability provision in
the form of the Conflict Minerals law. This law requires SEC-regulated companies to conduct
third party audits of their supply chains in order to determine whether any tin, tantalum, tungsten,
or gold (together referred to as conflict minerals) is mined or sourced from the Democratic
Republic of the Congo, and create a report (available to the general public and SEC) detailing the
due diligence efforts taken and the results of the audit. The chain of suppliers and vendors to
these reporting companies will be expected to provide appropriate supporting information.

Incidents like the 2013 Savar building collapse with more than 1,100 victims have led to
widespread discussions about corporate social responsibility across global supply chains.
Wieland and Handfield (2013) suggest that companies need to audit products and suppliers and
that supplier auditing needs to go beyond direct relationships with first-tier suppliers. They also
demonstrate that visibility needs to be improved if supply cannot be directly controlled and that
smart and electronic technologies play a key role to improve visibility. Finally, they highlight
that collaboration with local partners, across the industry and with universities is crucial to
successfully managing social responsibility in supply chains.
 CHAPTER X

Quick Response Manufacturing - I

QRM emphasizes the beneficial effect of reducing internal and external lead times. Shorter
lead times improve quality, reduce cost and eliminate non-value-added waste within the
organization while simultaneously increasing the organizations competitiveness and market
share by serving customers better and faster. The time-based framework of QRM
accommodates strategic variability such as offering custom-engineered products while
eliminating dysfunctional variability such as rework and changing due dates. For this reason,
companies making products in low or varying volumes have used QRM as an alternative or to
complement other strategies such as Lean Manufacturing, Total quality management, Six
Sigma or Kaizen.

History: QRM is rooted in the concept of Time-based competition (TBC) pioneered by

Japanese enterprises in the 1980s and first formulated by George Stalk Jr. in his 1988 article
entitled Time The Next Source of Competitive Advantage. Time-based competition is a
broad-based competitive strategy emphasizing time as the major factor for achieving and
maintaining a sustainable competitive advantage. It seeks to compress the time required to
propose, develop, manufacture, market and deliver products . QRM advocates a companywide
focus on short lead times that include quick response to demand for existing products as well
as new product and design changes. This combination has led to the implementation of QRM
in many high-mix, low-volume companies.Some argue that Quick Response Manufacturing
differs from Quick Response (QR) methods used in the apparel industry and the fast fashion
market. Fast fashion is a contemporary term used by fashion retailers to express that designs
move from catwalk quickly in order to capture current fashion trends. QRM is a companywide
management strategy applicable to a wide variety of businesses, whereas QR primarily stands
for a specific business model in a particular industry. However, the important difference to
note is that QR was a competitive industry initiative introduced in the US Textile Industry in
1984 as a means of improving efficiencies in manufacturing and supply chain processes and as
such was one of the earliest pioneers of putting into practice time-based competition prior to
Stalk's seminal article. Thus QR crossed the traditional boundaries of organization and was not
limited to a single organizational efficiency improvement such as that advocated by proponents
of QRM. In this respect the Textile Industry initiative was innovative and visionary in its
application of QR techniques across the supply chain.

Development of Quick Response Manufacturing:

The concept of Quick Response Manufacturing (QRM) was first developed in the late 1980s
by Rajan Suri, at the time professor of Industrial and Systems Engineering at the University of
Wisconsin-Madison. Combining growing academic research in Time-based Competition
(TBC) with his own observations from various lead time reduction projects, Suri conceived
QRM as a concept espousing a relentless emphasis on lead time reduction that has a long-term
impact on every aspect of the company.In 1993, Suri, along with a few Midwest companies
and academic colleagues at the University of Wisconsin-Madison, launched the Center for
Quick Response Manufacturing , a consortium dedicated to the development and
implementation of QRM principles in an industry setting. Proposed by Suri, the newly coined
term "Quick Response Manufacturing (QRM)" signifies the new strategy.

QRM extends basic principles of time-based competition while including these new aspects:

Singular focus on lead time reduction

Focus on manufacturing enterprises
Clarification of the misunderstanding and misconceptions managers have about how to
apply time-based strategies
Companywide approach reaching beyond shop floor to other areas such as office
operations and the supply chain
Use of cellular organization structure throughout the business with more holistic and
flexible cells
Inclusion of basic principles of systems dynamics to provide insight on how to best
reorganize an enterprise to achieve quick response
 New material planning and control approach (POLCA)
Specific QRM principles on how to rethink manufacturing process and equipment
decisions
Novel performance measure
Focus on implementation and sustainability
Manufacturing Critical-path Time (MCT) metric to measure lead times

Suris continued research into QRM through industry projects along with enthusiastic
responses to various articles on lead time reduction issues led him to develop a comprehensive
theory on implementing speed in a manufacturing company, covering all areas in the
enterprise. He formulated his theory in the book Quick Response Manufacturing: A
Companywide Approach to Reducing Lead Times (1998) providing a framework for the
implementation of QRM in manufacturing companies.

QRM Strategies and Tools:

Lead time as a management strategy: Traditionally, U.S. manufacturing firms have focused on
scale and cost management strategies based on the division of labor practices formalized by
Frederick Winslow Taylor and pioneered by Henry Ford.From the time-based perspective of
QRM, the high degree of labor specialization and hierarchical department structures at purely
cost-based organizations have these negative effects on lead times.

Products and product orders require long routes through numerous departments
Hierarchical communication structures involving various management levels require a
significant amount of time to resolve even routine issues
Focus on efficiency and resource utilization encourages workers and managers to build
backlogs, slowing the response to customer requests
Trying to minimize costly machine setups, managers and workers resort to running large
batch sizes. Large batch sizes result in long run times, leaving other jobs waiting and
increasing lead times
 Making large product quantities to stock leads to high inventory, often prone to inventory
obsolescence when stored products have to be discarded because of market or
engineering changes
Low skill levels lead to low quality and high levels of rework

All these factors contribute to long lead times, ultimately resulting in waste throughout the
enterprise such as excessive forecasting, planning, scheduling, expediting, work in progress
(WIP), finished goods costs and obsolescence. These increase the overall costs and lower the
organizations competitiveness. Work in process,work in progress,(WIP) goods in process, or
in-process inventory are a company's partially finished goods waiting for completion and
eventual sale or the value of these items.These items are either just being fabricated or waiting
for further processing in a queue or a buffer storage. The term is used in production and supply
chain management.Optimal production management aims to minimize work in process. Work
in process requires storage space, represents bound capital not available for investment and
carries an inherent risk of earlier expiration of shelf life of the products. A queue leading to a
production step shows that the step is well buffered for shortage in supplies from preceding
steps, but may also indicate insufficient capacity to process the output from these preceding
steps.Just-in-time (acronym: JIT) production is a concept to reduce work in process with
respect to a continuous configuration of product. Just in sequence (JIS) is a similar concept
with respect to a scheduled variety in sequence of configurations for products.Barcode and
RFID identification can be used to identify work items in process flow. For locating the
products additional requirements must be considered to ensure not only presence of work
items, but also knowledge of the whereabouts of these items. This is a mandatory condition in
flexible production lines with paralleled work positions for single steps of
production.Sometimes, outside of a production and construction context "Work in process" is
used erroneously where the status "Work in Progress" would be correctly used to describe
more broadly work that is not yet a final product.

QRM suggests that an enterprisewide focus on reducing lead times will result in improvements
in both quality and cost. Eliminating the time-consuming and often self-reinforcing
practices described above can lead to large cost savings while improving product quality and
customer responsiveness. Hence, on a management level, QRM advocates a mindset change
from cost-based to time-based thinking, making short lead times the yardstick for
organizational success.

Manufacturing Critical-path Time (MCT)

QRMs strong focus on lead time reduction requires a comprehensive definition of lead time.
To accomplish this, QRM introduces Manufacturing Critical-path Time (MCT). It is based on
the standard critical path method (The critical path method (CPM) is an algorithm for
scheduling a set of project activities) defined as the typical amount of calendar time from when
a customer creates an order, until the first piece of that order is delivered to the customer.

A metric designed to calculate waste and highlight opportunities for improvement, MCT gives
an estimate of the time it takes to fulfill an order, quantifying the longest critical-path duration
of order-fulfillment activities.

Organizational structure

QRM requires four fundamental structural changes to transform a company organized around
cost-based management strategies to a time-based focus:

Functional to Cellular: Functional departments must be dissolved. In their place, QRM

cells become the main organizational unit. QRM cells are more flexible and holistic in
their implementation compared to other cell concepts, and can be applied outside the
shop floor
Top-down Control to Team Ownership: Top-down control of processes by managers and
supervisors in departments needs to be transformed to a decision-making structure in
which QRM cells manage themselves and have ownership of the entire process within the
cell
Specialized Workers to a Cross-trained Workforce: Workers need to be trained to
perform multiple tasks
Efficiency/Utilization Goals to Lead Time Reduction: To support this new structure,
companies must replace cost-based goals of efficiency and utilization with the
overarching goal of lead time reduction
QRM Cell

The main building block of the QRM organization is the QRM cell. Extending the concept of
cellular manufacturing, QRM cells are designed around a Focused Target Market Segment
(FTMS) a segment of the market in which shorter product lead times provide the company
with maximum benefits. Resources in a cell are dedicated (only to be used for jobs in the cell),
collocated (located in close proximity to each other) and multifunctional (cover different
functions). QRM cells complete a sequence of operations ensuring that jobs leave the cell
completed and do not need to return.The work organization in QRM cells is based on team
ownership. Provided with a job and a completion deadline, teams can decide independently on
how to complete the job. To ensure quick response to high-variety demand, workers in QRM
cells need to go through cross training.The main performance measure for a QRM cell is lead
time as defined by MCT. To measure MCT reduction, managers can use the QRM number, a
metric designed to show management lead time trends for cells.

System Dynamics: In QRM, the product-focused cell structure has to be complemented by

a thorough understanding of system dynamics in order to make better decisions to reduce lead
times. Based on principles of system dynamics, QRM identifies high utilization of machines
and labor as well as running large batch sizes as major obstacles to lead time reduction.

Create spare capacity: Many cost-based organizations aim for machines and labor to be
utilized at close to 100% of capacity. QRM criticizes this approach as counterproductive to
lead time reduction based on queuing theory, which shows that high utilization increases
waiting times for products. In order to be able to handle high variability in demand and
products, QRM advises companies to operate at 80 percent capacity on critical resources.
Queueing theory is the mathematical study of waiting lines, or queues. In queueing theory a
model is constructed so that queue lengths and waiting times can be predicted. Queueing
theory is generally considered a branch of operations research because the results are often
used when making business decisions about the resources needed to provide a service.

Optimize batch sizes: Common efficiency measures encourage production of parts in

large batch sizes. From the QRM perspective, large batch sizes lead to long waiting times, high
WIP and inventory, and ultimately long lead times. Long lead times in turn result in multiple
forms of waste and increased cost as described above. Thus, QRM encourages enterprise to
strive towards batch sizes that minimize lead times.
 CHAPTER XI

Quick Response Manufacturing-II

Enterprisewide Application: QRM emphasizes time-based thinking throughout the

organization, creating a unified management strategy for the entire enterprise. Extending
beyond traditional efforts to optimize shop floor operations, QRM applies time-based
management principles to all other parts of the organization.

Office Operations

QRM identifies office operations such as quoting, engineering, scheduling and order
processing as major contributors to lead times. To achieve short lead times in the office
environment, QRM suggests implementing several changes according to the time-based
approach described above.

The main requirement for reorganizing office operations in QRM is the formation of a Quick
Response Office Cell (Q-ROC) around a Focus Target Market Segment (FTMS). In their focus
on closed-loop, collocated, multifunctional, cross-trained teams, Q-ROCs are similar to QRM
Cells. Q-ROCs, like QRM cells on the shop floor, break down functional departments and can
complete jobs through multiple functional steps.

Material Planning

QRM criticizes commonly used material planning and scheduling systems such as Material
Requirements Planning (MRP), Manufacturing resource planning (MRP II), and Enterprise
resource planning (ERP) for not incorporating system dynamics in their analysis and not
accounting for the cost of long lead times.

Material requirements planning (MRP) is a production planning and inventory control system
used to manage manufacturing processes. Most MRP systems are software-based, while it is
possible to conduct MRP by hand as well.An MRP system is intended to simultaneously meet
three objectives:
 Ensure materials are available for production and products are available for delivery to
customers.
Maintain the lowest possible material and product levels in store
Plan manufacturing activities, delivery schedules and purchasing activities.

Manufacturing resource planning (MRP II) is defined as a method for the effective planning of
all resources of a manufacturing company. Ideally, it addresses operational planning in units,
financial planning, and has a simulation capability to answer "what-if" questions and extension
of closed-loop MRP.This is not exclusively a software function, but the management of people
skills, requiring a dedication to database accuracy, and sufficient computer resources. It is a
total company management concept for using human and company resources more
productively.

Enterprise resource planning (ERP) is business management softwareusually a suite of

integrated applicationsthat a company can use to store and manage data from every stage of
business, including:

Product planning, cost and development

Manufacturing
Marketing and sales
Inventory management
Shipping and payment

QRM recommends simplifying existing MRP systems to a Higher Level MRP (HL/MRP)
concerned with high-level planning and coordination of material and not with detailed
scheduling of operations.

Production Control

To coordinate and control flow within the QRM structure of cells and HL/MRP, QRM utilizes
POLCA (Paired-cell Overlapping Loops of Cards with Authorization). POLCA is a card-based
shop floor control system, designed as the QRM alternative to Kanban.
POLCA differs from commonly used Kanban systems in the type of signal it sends to move
jobs/material through the shop floor. POLCA constitutes a capacity signal, showing that a cell
is ready to work on a new job, whereas Kanban systems rely on inventory signals designed to
replenish a certain quantity of parts. For this reason, POLCA works well for low-volume
and/or custom products.

Supply Chain

QRM encourages companies to work with suppliers to reduce their MCT. Long supplier lead
times can incur "hidden" costs such as high inventory, freight cost for rush shipments,
unplanned engineering changes creating obsolete inventory, and reduced flexibility to respond
to demand changes. QRM recommends that MCT be included as a significant factor in
sourcing decisions.

New Product Introduction

QRM highlights strategic advantages of rapid New Product Introduction (NPI). Applying the
MCT metric to the NPI process provides valuable information on the current NPI performance.
Based on these findings, QRM encourages managers to rethink cost-based decisions in terms
of their impact on the NPI MCT. For example, cost-based purchasing policies can result in
long purchasing times for prototype materials, in turn delaying the NP

Implementation: QRM theory recommends following four common steps when

implementing QRM:

Creating a QRM mindset

QRM implementation requires company personnel to embrace the strategys time-based

principles. In a first step, a team of management and employees trained in QRM principles
should compile a list of wastes due to long MCT, creating awareness for the negative impact of
long lead times on operations.If the company decides to take action, QRM theory recommends
the creation of an organizational framework for the implementation effort. In this framework, a
high-level QRM Steering Committee oversees all QRM efforts, while a QRM Champion an
experienced employee with sound QRM training is charged with driving and overseeing
projects on a day-to-day basis.
With this structure in place, the Steering Committee can pick a set of products as the target for
the first QRM project.

Changing of organizational structure: Following the general direction of the Steering

Committee, a cross-functional planning team starts studying the project, including a detailed
analysis of the MCT, product volumes, strategic needs and other factors. This analysis leads to
the definition of the FTMS for the QRM project. Using QRM principles, the planning team
designs a QRM cell for the FTMS.With approval from management, an implementation team
consisting of the people in the new cell and members of the planning team can start training
activities, cross-training of operators and if needed relocation of equipment to launch the
cell. After cell launching, the implementation team continues support for the new cell and
measures MCT to monitor lead time changes.

Inclusion of system dynamics: During both design of the cell and its operation, the
implementation team should reexamine policies on utilization to properly plan the loading of
the cells and to maintain spare capacity.Furthermore, cells teams should be encouraged to
engage in a program of batch size reduction.

Enterprisewide expansion of QRM: After completing the initial project, the company
needs to evaluate the results of these QRM efforts and publicize successes throughout the
organization. Following the same pattern as described above, the company should identify
additional FTMSs for other QRM projects and start the implementation process. As more cells
are formed, restructuring of the MRP system and implementation of POLCA may become
necessary.To maximize benefits of a time-based management strategy, QRM projects should
span across office operations, the shop floor and supply chain.

Practice: Quick Response Manufacturing is used by a variety of companies from different

sectors worldwide. As an enterprisewide strategy, QRM has found applications in all areas of
the company from shop floor to office operations to supply chain and beyond. In the apparel
industry, QRM has also become closely intertwined with the concepts of Fast Fashion and Fast
Fit, both of which are intended to reduce the timeframes typically associated with bringing
catwalk style to the high street.Many companies use QRM to address lead time issues in some
parts of their organization or as an addition to existing continuous improvement efforts such as
Lean, Six Sigma or others.Another group of companies including Alexandria Extrusion,
Omnipress, RenewAire and Phoenix Products have transformed their entire operation
according to QRM principles making full use of QRMs enterprisewide reach.In a 2008 article
in Barrons magazine profiling the five companies most successful at boosting their sales and
cash flow from among the 500 largest (by sales) publicly traded companies in the U.S. and
Canada, Merrill Miller, chairman and CEO of National Oilwell Varco (NOV) mentions
improved manufacturing efficiencies based on QRM as a large part of NOVs growth.In recent
years, QRM principles have also found applications in the healthcare and pharmaceutical
sector.

Center for Quick Response Manufacturing: Founded in 1993 by Rajan Suri, along
with a few Midwest companies and academic colleagues at the University of Wisconsin-
Madison, the Center for Quick Response Manufacturing has been a driving force in the
development and implementation of QRM.Organized as a public-private consortium including
faculty, students and company members, the Center has assisted more than 220 companies in
applying QRM principles over the past 20 years.The Center provides general information on
QRM and hosts a variety of training events each year. Companies interested in implementing
QRM can become members of the Center and take part in improvement projects conducted in
cooperation with engineering students and university faculty.Following the public-private
partnership model, a new QRM Center at HAN University in Arnhem, Netherlands (founded
2010) is helping European companies implement QRM strategies.

Lean manufacturing: Lean manufacturing, lean enterprise, or lean production, often

simply, "lean", is a production practice that considers the expenditure of resources for any goal
other than the creation of value for the end customer to be wasteful, and thus a target for
elimination. Working from the perspective of the customer who consumes a product or service,
"value" is defined as any action or process that a customer would be willing to pay for.
Essentially, lean is centered on preserving value with less work. Lean manufacturing is a
management philosophy derived mostly from the Toyota Production System (TPS) (hence the
term Toyotism is also prevalent) and identified as "lean" only in the 1990s. TPS is renowned
for its focus on reduction of the original Toyota seven wastes to improve overall customer
value, but there are varying perspectives on how this is best achieved. The steady growth of
Toyota, from a small company to the world's largest automaker, has focused attention on how
it has achieved this success.

Lean goals and strategy:

The espoused goals of lean manufacturing systems differ between various authors. While some
maintain an internal focus, e.g. to increase profit for the organization, others claim that
improvements should be done for the sake of the customer.

Some commonly mentioned goals are:

Improve quality: To stay competitive in today's marketplace, a company must understand

its customers' wants and needs and design processes to meet their expectations and
requirements.
Eliminate waste: Waste is any activity that consumes time, resources, or space but does
not add any value to the product or service. See Types of waste, above.

Taking the first letter of each waste, the acronym "TIM WOOD" is formed. This is a
common way to remember the wastes.

Reduce time: Reducing the time it takes to finish an activity from start to finish is one of
the most effective ways to eliminate waste and lower costs.
Reduce total costs: To minimize cost, a company must produce only to customer demand.
Overproduction increases a companys inventory costs because of storage needs.

The strategic elements of lean can be quite complex, and comprise multiple elements. Four
different notions of lean have been identified
 1. Lean as a fixed state or goal (being lean)
2. Lean as a continuous change process (becoming lean)
3. Lean as a set of tools or methods (doing lean/toolbox lean)
4. Lean as a philosophy (lean thinking)

Steps to achieve lean systems: The following steps should be implemented to create the
ideal lean manufacturing system:

Design a simple manufacturing system

Recognize that there is always room for improvement
Continuously improve the lean manufacturing system design

Design a simple manufacturing system

A fundamental principle of lean manufacturing is demand-based flow manufacturing. In this

type of production setting, inventory is only pulled through each production center when it is
needed to meet a customer's order. The benefits of this goal include

decreased cycle time

less inventory
increased productivity
increased capital equipment utilization

There is always room for improvement: The core of lean is founded on the concept of
continuous product and process improvement and the elimination of non-value added
activities. "The Value adding activities are simply only those things the customer is willing to
pay for, everything else is waste, and should be eliminated, simplified, reduced, or integrated"
(Rizzardo, 2003). Improving the flow of material through new ideal system layouts at the
customer's required rate would reduce waste in material movement and inventory.

Continuously improve:A continuous improvement mindset is essential to reach the company's

goals. The term "continuous improvement" means incremental improvement of products,
processes, or services over time, with the goal of reducing waste to improve workplace
functionality, customer service, or product performance (Suzaki, 1987).Stephen Shortell
(Professor of Health Services Management and Organisational Behaviour Berkeley
University, California) states:-

"For improvement to flourish it must be carefully cultivated in a rich soil bed (a receptive
organisation), given constant attention (sustained leadership), assured the right amounts of light
(training and support) and water (measurement and data) and protected from damaging."

Measure:Overall equipment effectiveness (OEE) is a set of performance metrics that fit well in
a lean environment.
 CHAPTER XII
Global Supply-Chain Finance

Global supply-chain finance refers to the set of solutions available for financing specific goods
and/or products as they move from origin to destination along the supply chain. It is related to a
quickly growing use of a battery of technologies and financial business practices that allow for
dynamic payables discounting.A global supply chain refers to the network created among
different worldwide companies producing, handling, and distributing specific goods and/or
products
With the supply chain lengthening as a result of globalization and offshore production, many US
companies have experienced a reduction of capital availability. In addition, the pressure faced by
U.S. companies to improve cash flow has resulted in increased pressure on their overseas
suppliers. Specifically, non-US suppliers receive pressure in the form of extended payment terms
or increased working capital imposed on them by large US buyers. The general trend toward
open account from letters of credit has further contributed to the problem.As a result, there is a
need for global supply chain finance (GSCF) solutions. The market opportunity for a GSCF
solution is significant. The total worldwide market for receivables management is US$1.3
trillion. Payables discounting and asset-based lending add an additional US$100 billion and $340
billion, respectively. Only a small percentage of companies are currently using supply chain
finance techniques, but more than half have plans or are investigating options to improve supply
chain finance techniques.While buyers are extending payment terms to their suppliers, the
suppliers often have limited access to short-term financing and, therefore, a higher cost of
money. This cost-shifting to suppliers results in a financially unstable and higher-risk supply
base. Overall, the benchmark report showed that companies should be pursuing three key areas
of improvement: GSCF financing; GSCF technology; and GSCF visibility.

Benefits of GSCF
The role of GSCF is to optimize both the availability and cost of capital within a given buyer-
supplier supply chain. It does this by aggregating, packaging, and utilizing information generated
during supply chain activities and matching this information with the physical control of goods.
The coupling of information and physical control enables lenders to mitigate financial risk within
the supply chain. The mitigation of risk allows more capital to be raised, capital to be accessed
sooner or capital to be raised at lower rates.
The need to increase capital or inject capital into the supply chain more quickly is being caused
by several factors:
1.) Market trends with respect to the global supply chain have caused companies to demand an
integrated approach/solution to physical and financial supply chain challenges: a.) Buyers are
looking to optimize their balance sheet by delaying inventory ownership. b.) Suppliers are
looking to obtain funds earlier in the supply chain at favorable rates, given buyers desire to
delay inventory ownership. c.) middle-market companies are looking to monetize non-US
domiciled inventory to increase liquidity. d.) There is wide interest in integrated supply chain
finance solutions.
2.) Globalization of the United States and Western Europes manufacturing bases has resulted in
fewer domestic assets that can be leveraged to generate working capital.
3.) Most small and medium suppliers to US and European businesses are located in countries that
lack well-developed capital markets. Without access to efficient and cost-effective capital,
production costs increase significantly or the suppliers go out of business.
4.) Letters of credit, a long-standing method of obtaining capital for suppliers in less developed
countries, are on the decline as large buyers are forcing suppliers to move to open account.
5.) There is a desire to ensure stability of capital as supply chains elongate. Another Asian
financial crisis (such as the one in 1997) would severely disrupt US buyers supply chains by
making capital unavailable to their suppliers.

Market size:
Given the competitive nature of the GSCF market (approved payable finance) and due to the fact
that business undertaken is covered by customer and bank confidentiality, sources of information
regarding market size and players are constrained and not widely available in the public domain.
As a result, indications on the market size are based mainly on estimates.The current, global
market size for Supply Chain Finance is estimated at USD 275 billion of annual traded volume,
which translates in approximately USD 46 billion in outstandings with an average of 60 days
payment terms. It is still relatively small compared to the market size of other invoice finance
solutions such as factoring, which remains the largest trade finance segment and is primarily
domestic in focus. The potential market for Supply Chain Finance for the OECD (Organization
for Economic Co-operation and Development) countries is significant and is estimated at USD
1.3 trillion in annual traded volume. The market serving European supply chains is
approximately USD 600 billion. Based on these figures, the potential Supply Chain Finance
market size for the US is estimated to be approximately USD 600 billion in traded volume per
annum. A recent comprehensive research paper estimated that currently there are 200 GSCF
programs of scale in place. These programs are run both domestically and cross-border and in
multiple currencies. Still, the market potential is far from its capacity. If examining spending of
large organizations, such as Lowes USD 33 billion in spend, it becomes apparent that Supply
Chain Finance programs usually require a multi-bank platform due to the credit and capital
issues associated with banks.

Components of SCM:
Management components:SCM components are the third element of the four-square circulation
framework. The level of integration and management of a business process link is a function of
the number and level of components added to the link (Ellram and Cooper, 1990; Houlihan,
1985). Consequently, adding more management components or increasing the level of each
component can increase the level of integration of the business process link.

Literature on business process re-engineering buyer-supplier relationships, and SCM suggests

various possible components that should receive managerial attention when managing supply
relationships. Lambert and Cooper (2000) identified the following components:

Planning and control

Work structure
Organization structure
Product flow facility structure
Information flow facility structure
Management methods
Power and leadership structure
Risk and reward structure
Culture and attitude
However, a more careful examination of the existing literature leads to a more comprehensive
understanding of what should be the key critical supply chain components, or "branches" of the
previously identified supply chain business processesthat is, what kind of relationship the
components may have that are related to suppliers and customers. Bowersox and Closs (1996)
state that the emphasis on cooperation represents the synergism leading to the highest level of
joint achievement. A primary-level channel participant is a business that is willing to participate
in responsibility for inventory ownership or assume other financial risks, thus including primary
level components (Bowersox and Closs, 1996). A secondary-level participant (specialized) is a
business that participates in channel relationships by performing essential services for primary
participants, including secondary level components, which support primary participants. Third-
level channel participants and components that support primary-level channel participants and
are the fundamental branches of secondary-level components may also be included.

Consequently, Lambert and Cooper's framework of supply chain components does not lead to
any conclusion about what are the primary- or secondary-level (specialized) supply chain
components (see Bowersox and Closs, 1996, p. 93) that is, which supply chain components
should be viewed as primary or secondary, how these components should be structured in order
to achieve a more comprehensive supply chain structure, and how to examine the supply chain as
an integrative one .

Reverse supply chain

Reverse logistics is the process of managing the return of goods. It is also referred to as
"aftermarket customer services". Any time money is taken from a company's warranty reserve or
service logistics budget, one can speak of a reverse logistics operation. Reverse logistics stands
for all operations related to the reuse of products and materials. It is "the process of planning,
implementing, and controlling the efficient, cost effective flow of raw materials, in-process
inventory, finished goods and related information from the point of consumption to the point of
origin for the purpose of recapturing value or proper disposal. More precisely, reverse logistics is
the process of moving goods from their typical final destination for the purpose of capturing
value, or proper disposal. Remanufacturing and refurbishing activities also may be included in
the definition of reverse logistics." The reverse logistics process includes the management and
the sale of surplus as well as returned equipment and machines from the hardware leasing
business. Normally, logistics deal with events that bring the product towards the customer. In the
case of reverse logistics, the resource goes at least one step back in the supply chain. For
instance, goods move from the customer to the distributor or to the manufacturer.

When a manufacturer's product normally moves through the supply chain network, it is to reach
the distributor or customer. Any process or management after the sale of the product involves
reverse logistics. If the product is defective, the customer would return the product. The
manufacturing firm would then have to organise shipping of the defective product, testing the
product, dismantling, repairing, recycling or disposing the product. The product would travel in
reverse through the supply chain network in order to retain any use from the defective product.
The logistics for such matters is reverse logistics.

Business implications: In today's marketplace, many retailers treat merchandise returns as

individual, disjointed transactions. "The challenge for retailers and vendors is to process returns
at a proficiency level that allows quick, efficient and cost-effective collection and return of
merchandise. Customer requirements facilitate demand for a high standard of service that
includes accuracy and timeliness. Its the logistic company's responsibility to shorten the link
from return origination to the time of resell." By following returns management best practices,
retailers can achieve a returns process that addresses both the operational and customer retention
issues associated with merchandise returns. Further, because of the connection between reverse
logistics and customer retention, it has become a key component within Service Lifecycle
Management (SLM), a business strategy aimed at retaining customers by bundling even more
coordination of a company's services data together to achieve greater efficiency in its
operations.Reverse logistics is more than just returns management, it is "activities related to
returns avoidance, gatekeeping, disposal and all other after-market supply chain issues". Returns
management increasingly being recognized as affecting competitive positioning provides
an important link between marketing and logistics. The broad nature of its cross-functional
impact suggests that firms would benefit by improving internal integration efforts. In particular,
a firm's ability to react to and plan for the influence of external factors on the returns
management process is improved by such internal integration. In a firm's planning for returns, a
primary factor is the remaining value of the material returning and where it may re-enter the
supply chain. "Returned goods, or elements of the product, could even be returned to suppliers
and supply chain partners for them to re-manufacture". Third-party logistics providers see that up
to 7% of an enterprise's gross sales are captured by return costs. Almost all reverse logistics
contracts are customized to fit the size and type of company contracting. The 3PL's themselves
realize 12% to 15% profits on this business."Studies have shown that an average of 4% to 6% of
all retail purchases are returned, costing the industry about $40 billion per year."

Refusal of the products in the cash on delivery process (COD): In case of e-commerce business,
many websites offer the flexibility of Cash on Delivery (COD) to the customer. Sometimes
customers refuse the product at the time of delivery, as there is no commitment to take the
product. Then the logistics service providers follow the process of reverse logistics on the
refused cargo. It is also known as Return to Origin (RTO). In this process, the e-commerce
company adds the refused cargo to its inventory stock again, after proper quality checks as per
the company's rules. Major companies in the reverse logistics sector are

Global applications

Global supply chains pose challenges regarding both quantity and value. Supply and value chain
trends include:

Globalization
Increased cross-border sourcing
Collaboration for parts of value chain with low-cost providers
Shared service centers for logistical and administrative functions
Increasingly global operations, which require increasingly global coordination and
planning to achieve global optimums
Complex problems involve also midsized companies to an increasing degree

These trends have many benefits for manufacturers because they make possible larger lot sizes,
lower taxes, and better environments (e.g., culture, infrastructure, special tax zones, or
sophisticated OEM) for their products. There are many additional challenges when the scope of
supply chains is global. This is because with a supply chain of a larger scope, the lead time is
much longer, and because there are more issues involved, such as multiple currencies, policies,
and laws. The consequent problems include different currencies and valuations in different
countries, different tax laws, different trading protocols, and lack of transparency of cost and
profit.

SUPPLY CHAIN RISK MANAGEMENT:

Supply chain risk management (SCRM) is "the implementation of strategies to manage both
everyday and exceptional risks along the supply chain based on continuous risk assessment with
the objective of reducing vulnerability and ensuring continuity"

Supply chain exposures: SCRM attempts to reduce supply chain vulnerability via a coordinated
holistic approach, involving all supply chain stakeholders, which identifies and analyses the risk
of failure points within the supply chain. Mitigation plans to manage these risks can involve
logistics, finance and risk management disciplines; the ultimate goal being to ensure supply
chain continuity in the event of a scenario which otherwise have interrupted normal business and
thereby profitability.

Sometimes, it's possible for supply chain logistics techniques such as supply chain optimization
to prejudice contingency planning which would otherwise reduce the overall risk level for that
particular supply chain.

Contingency options:

Some options to engineer an acceptable risk level include:

Managing stock
Considering alternative sourcing arrangements
Business interruption / contingency insurance
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