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    Business Plan

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    Wijayanti Laju
    The document outlines a business plan to sell Dorayaki Bread, a traditional Japanese cake adapted to Indonesian tastes. The seller plans to offer Dorayaki with various jam fillings at a price of Rp 5,000 per piece to students at Universitas Negeri Malang. Marketing will utilize social media and target break times on campus and in student dorms. Strengths include being the first seller of Dorayaki Bread in Malang, while weaknesses include lack of capital. The plan is to operate the business for one year.

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    Business Plan

    Uploaded by

    Wijayanti Laju
    391 views2 pages
    The document outlines a business plan to sell Dorayaki Bread, a traditional Japanese cake adapted to Indonesian tastes. The seller plans to offer Dorayaki with various jam fillings at a price of Rp 5,000 per piece to students at Universitas Negeri Malang. Marketing will utilize social media and target break times on campus and in student dorms. Strengths include being the first seller of Dorayaki Bread in Malang, while weaknesses include lack of capital. The plan is to operate the business for one year.

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    Business plan

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    The document outlines a business plan to sell Dorayaki Bread, a traditional Japanese cake adapted to Indonesian tastes. The seller plans to offer Dorayaki with various jam fillings at a price of Rp 5,000 per piece to students at Universitas Negeri Malang. Marketing will utilize social media and target break times on campus and in student dorms. Strengths include being the first seller of Dorayaki Bread in Malang, while weaknesses include lack of capital. The plan is to operate the business for one year.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    391 views2 pages

    Business Plan

    Uploaded by

    Wijayanti Laju
    The document outlines a business plan to sell Dorayaki Bread, a traditional Japanese cake adapted to Indonesian tastes. The seller plans to offer Dorayaki with various jam fillings at a price of Rp 5,000 per piece to students at Universitas Negeri Malang. Marketing will utilize social media and target break times on campus and in student dorms. Strengths include being the first seller of Dorayaki Bread in Malang, while weaknesses include lack of capital. The plan is to operate the business for one year.

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    JATMIATI LAJU WIJAYANTI

    150412608132

    Business Plan

     The product is a Dorayaki


    Bread.
     Seller of Dorayaki Bread still
    rarely and even no one seller in
    Malang town.
     I like Anime Doraemon and
    Dorayaki is a food that liked
    Doraemon. That’s what makes
    me Dorayaki Bread business.
     Dorayaki ia a tradisional cake in Jepang. This cake made with two bends
    sticked with red peanut jam. Dorayaki in Indonesia be adapted to local teste
    of Indonesian society, that is Dorayaki which contains chocolate and cheese
    jam. In this business, i made Dorayaki dough with a mixture of orange
    sunkist water and for adhesive using chocolate, strawberry, cheese, pineapple,
    srikaya, and other jam according to consumer tastes.
     This Dorayaki Bread a price of Rp 5.000/piece. The price could changes
    every time if the material of Dorayaki Bread making increases.
     Marketing Strategy
    What : The products I sell are Dorayaki Bread.
    Who : Students at a Universitas Negeri Malang.
    Why : Because the price is cheap according to the pockets of students.
    Where : On campus, in kost and on the street.
    When : At break time.
    How : Media marketing that is used by utilizing social media
     SWOT Analysis
    Strenght : This Dorayaki Bread is the first innovation in Malang with
    various flavor variants tailored to the wishes of consumers.
    Weakness : There is no capital to develop Dorayaki Bread
    Oportunity : Because Dorayaki Bread is the first innovation, this product will
    master the market in Malang
    Treath : There will be a tendency for other sellers to imitate Dorayaki
    Bread in next few years
     Competitor’s Power
    Do not know the power of the competitors because there is no competitors
    who sell similar products.
     Time Line
    For the start of my experiment i will do this Dorayaki Bread business in one
    year.

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