1 May14

*SLRXY3* SLR-XY 3
Seat
No.
M.B.A. (Part I) (Semester I) Examination, 2014

Paper III : MANAGERIAL ECONOMICS
Day and Date : Thursday, 29-5-2014 Total Marks : 70

Time : 3.00 p.m. to 6.00 p.m.
Instructions : 1) Q. No. 1 is compulsory.

2) Attempt any two questions from Q. 2 to Q. 4.
4) Figures to the right indicate full marks.
1. Find the Total Cost, Average Fixed Cost, Average Total Cost and Marginal Cost
from the following table. 14
T o t a l T o t a l A v e r a g e A v e r a g e
T o t a l T o t a l M a r g i n a l
F i x e d V a r i a b l e F i x e d T o t a l
O u t p u t C o s t C o s t
C o s t C o s t C o s t C o s t
"

%
! ' !

"
# "
$ '
2. Attempt any two of the following : 14
1) Perfect competition.
2) Types of inflation.
3) Clearks theory of profit.
P.T.O.
SLR-XY 3 *SLRXY3*

1) Cost plus pricing
2) Price elasticity
3) Phases of business cycle.

1) Demand forecasting.
2) What are applications of managerial economics in business ?
3) State the inverse relationship between price and demand.
5. Critically examine the law of return to scale. 14
6. Trade cycle is purely monetary phenomenon. Discuss. 14
7. What do you mean by Monopolistic Competition ? Explain price-output

determination in monopolistic market. 14
_____________
*SLRXY10* SLR-XY 10
Seat
No.
M.B.A. (Part I) (Semester II) Examination, 2014

MARKETING APPLICATION AND PRACTICES (Paper IX) (Old)
Day and Date : Friday, 9-5-2014 Total Marks : 70

Time : 3.00 p.m. to 6.00 p.m.
Instruction : Q. No. 1 is compulsory.
1. A) Define :
a) Product
b) Services
c) PLC
d) Branding
e) Trademark. 5
B) Business have gone through different phases or stages of marketing over
the years. Identify the correct sequence from the following options.
a) Production era-Product era - Sales era - Marketing era
b) Product era - Production era - Sales era - Marketing era
c) Product era - Production era - Marketing era - Sales era
d) Production era - Product era - Marketing era - Sales era 4
C) Multiple choice.
1) Which of the following is not characteristic of services ?
a) Intangibility b) Inseparability
c) Perishability d) Homogeneity
2) Which of the following is defined as a state of felt deprivation of some

basic satisfaction ?
a) need b) want
c) demand d) utility
P.T.O.
SLR-XY 10 *SLRXY10*
3) Marketers can provide four types of utility to target customers. Which of

the following is not a form of utility offered by marketers ?
a) Form utility b) Time utility
c) Place utility d) Position utility
4) Which concept holds that consumers will favor those products that offer
the most quality performance or innovative features ?
a) Production concepts b) Product concepts
c) Marketing concepts d) Selling concepts
5) Which of the following departments generates actual revenues for an
organization ?
a) Research and development department
b) Marketing department
c) Production department
d) Finance department 5
2. A) Define Marketing Management. State and explain Marketing concept with

illustrations.
B) Explain the importance of consumer behavior for a business firm. 14
3. Short note :
A) Market segmentation.
B) Target positioning strategies. 14
OR
3. Answer the following :

a) Cost plus or mark up pricing.
b) Premium pricing Trend. 14
4. Explain the term Price. Describe the various internal and external forces that
influence the pricing strategy of a firm. 14
OR
4. Explain Buyers decision process. Discuss the role of psychological factors in

taking a purchasing decision by an individual. 14
5. Define Marketing Management. Discuss various approaches to Marketing. What

are the various approaches of studying Marketing ? Elaborate. 14
___________________
*SLRXY12* SLR-XY – 12
Seat
No.
M.B.A. I (Semester – II) (Old) Examination, 2014

HUMAN RESOURCE MANAGEMENT
(Paper – XI)
Day and Date: Monday, 12-5-2014 Total Marks : 70

Time: 3.00 p.m. to 6.00 p.m.
Note : 1) Each question carries equal marks.

2) Q. 1 and Q. 7 are compulsory.
3) Solve any two questions from Q. 2, Q. 3 and Q. 4.
4) Solve any one question from Q. 5 and Q. 6.
1. A) Fill in the blanks : 7

1) _____________ refers to the process of collecting information about a
particular job.
2) _____________ involves choosing the best among the pool of candidates.
3) _____________ is the first operative function of HRM.
4) _____________ refers to making employee know about the organization.
5) _________ refers to understanding the future human resource requirements.
6) ____________ refers to compensating employees for the services rendered.
7) _____________ is a decision that the employee and the organization should
part from each other.
B) State whether True or False : 7

1) Job description is a functional description of the contents what the job
entails.
2) Human resource planning is planning done only for number of human
resource of organization.
3) Fringe benefit is not a component to remuneration.
4) In blue moon employees are able to get second job for additional income.
5) Workforce is termed as an asset in human resources management.
6) VRS is one of the technique of trimming the workforce of organization.
7) Flextime is a programme that allows flexible entering and leaving times for
P.T.O.
SLR-XY – 12 *SLRXY12*
employees.
2. Write short notes (any 2) : 14

1) Job analysis.
2) Moon lighting by employees.
3) Lay-off and retrenchment.

1) Role of HR manager.
2) Difference between P.M. and H.R.M.
3) Modern sources of recruitment.

1) Importance of Human Resource Planning.
2) Voluntary Retirement Scheme.
3) Employees for lease.
5. Define Compensation. State the various components of remuneration along with

its challenges. 14
6. Define Selection. State its significance and explain selection procedure in detail. 14
7. Explain the various functions to H.R.M. 14
————————
Seat
No.
M.B.A. (Part – I) (Semester – II) Examination, 2014

MANUFACTURING AND OPERATIONS MANAGEMENT (Old) Paper – XII
Day and Date : Tuesday, 13-5-2014 Max. Marks : 70

Time : 3.00 p.m. to 6.00 p.m.
N.B. : 1) Q. 1 and Q. 7 are compulsory.

3) Attempt any one question out of Q. 5 and Q. 6.
1. A) Select the correct alternative from the following : 7

1) Decisions on production, process design, facility location and layout are
part of _____________ decision category.
a) Tactical decisions
b) Operational decisions
c) Strategic decisions
2) Operations management deals with ____________ of the following.
a) Design of products b) Design of services
c) Acquisition of resources d) All of the above
3) Proximity to market is must for __________ industry.
a) Telecom industry b) Textile
c) Health care d) Call center
4) ________ is also called as cellular manufacturing layout.
a) Process layout b) Group layout
c) Fixed position layout d) Hybrid layout
5) ___________ is refer to the time lag between the point of order and receiving
the material.
a) Lead time b) Slack time
c) Reorder time d) Order time
P.T.O.
SLR-XY – 13 -2- *SLRXY13*
6) What are the tasks of a purchase department in an organisation ?

a) Processing requisition for materials and supplies
b) Locating suppliers and vendors
c) Negotiating purchasing contracts
d) All of the above
7) Quality control is an important function that helps to increase consumer
satisfaction. At which of the following stages the quality control begins ?
a) Procurement of raw material
b) Start of production
c) Finished goods inventory
d) Dispatch of material to customers
B) Fill in the blanks : 7

1) In ______________ analysis, items are classified on the basis of their
annual consumption value.
2) A large quantity of single item production is called as __________
production.
3) _______________ determines starting time, finishing time and worker’s
assignments for all jobs at each work center.
4) The sum of waiting time and processing time of the job in the system is
known as ____________
5) All the factors that are included in producing a product are termed as
____________
6) Ship building is the good example of ____________ type of layout.
7) In _______ type of maintenance man uses his senses like hearing, touching
etc.
2. Write short notes on (any 3) : 14

a) Make or buy decision
b) Steps in industrial purchasing.
c) Primary and secondary objectives of materials management.
d) Types of manufacturing systems.
*SLRXY13* -3- SLR-XY – 13
3. Define maintenance, state importance of maintenance and give different types of

maintenance. 14
4. What is inventory management ? Explain different types of inventory

management. 14
5. Discuss main factors for designing plant layout and explain different types of
plant layout along with diagrams. 14
6. ‘Production planning and control is the key success of a business organisation’.

Discuss the statement listing various functions carried out under production planning
and control, their purpose in brief. 14
7. What is Production Management ? Explain the roles and responsibilities of

production manager in any manufacturing organisation. 14
_______________
*SLRXY19* SLR-XY 19
Seat
No.
M.B.A. I (Semester II) Examination, 2014

HUMAN RESOURCE MANAGEMENT (Paper XI)
Day and Date : Monday, 12-5-2014 Max. Marks : 70

Time : 3.00 p.m. to 6.00 p.m.
Note : 1) Each question carries equal marks.

2) Question No. 1 is compulsory.
3) Solve any two questions from Q. 2, 3 and 4.
1. Analyse the following case : 14
Rudely shaken, Vijay came home in the evening. He was not in a mood to talk to
his wife. Bolted inside, he sat in his room, lit a cigarette, and brooded over his
experience with a company he loved most.
Vijay, an M.Com and an ICWA, joined the finance department of a Bangalore-

based electric company (Unit 1), which boasts of an annual turnover of Rs. 400
crores. He is smart, intelligent, but conscientious. He introduced several new
systems in record keeping and was responsible for cost reduction in several
areas. Being a loner, Vijay developed few friends in and outside the organisation.
He also missed promotions four times though he richly deserved them.
G.M. Finance saw to it that Vijay was shifted to Unit 2 where he was posted in
purchasing. Though I purchasing was not his cup of tea, Vijay went into it whole
hog, streamlined the purchasing function, and introduced new systems,
particularly in vendor development. Being honest himself, Vijay ensured that
nobody else made money through questionable means. After two years in
purchasing, Vijay was shifted to stores. From finance to purchasing to stores
was too much for Vijay to swallow. He burst out before the unit head, and unable
to control his anger, Vijay put in his papers too. The unit head was aghast at this
development but did nothing to console Vijay. He forwarded the papers to the
V.P. Finance, Unit 1.
P.T.O.
SLR-XY 19 *SLRXY19*
The V.P. Finance called in Vijay, heard him for a couple of hours, advised him
not to lose heart, assured him that his interests would be taken care of and
requested him to resume duties in purchasing in Unit 2. Vijay was also assured
that no action would be taken on the papers he had put in.
Six months passed by. Then came the time to effect promotions. The list of
promotees was announced and to his dismay, Vijay found that his name was
missing. Angered, Vijay met the unit head who cooly told Vijay that he could
collect his dues and pack off to his house for good. It was great betrayal for
Vijay.
2. Write short answers (Attempt any 2) : 14

1) Induction and placement
2) Flex time and flex work
3) Significance of HRM.

1) Job Description and Job specification
2) Components of Remuneration
3) Moon lightning by employees.

1) Differentiate between Personnel Management and HRM
2) Succession planning
3) Advantages of Job evaluation
5. Define HRM. Explain in detail the functions of HRM. 14
6. State the objectives to recruitment. Selection is also called as a scanning process.

Explain this in detail. 14
7. Define Career. Explain Career planning and its stages. 14

_______________
Seat
No.

ECONOMIC ENVIRONMENT FOR BUSINESS (Paper – XIII)
Day and Date: Thursday, 15-5-2014 Total Marks : 70

Time: 3.00 p.m. to 6.00 p.m.
Instructions : 1) Question no. one is compulsory.

2) Attempt any two questions out of question no. two to four.
3) Attempt any two question out of question no. five, six and
seven.
1. Read the following passage carefully and answer the following questions : 14
As a family, the Sassoons are unique in many respects. Other houses amassed
vaster fortunes, but none spanned two worlds oriental and western. The family
has long been a source of speculation and legend. Its ancient origins and secretive
business dealings, followed by trade in opium contributed to the myths surrounding
it. Another factor is the depth of bitterness which separated the various branches
of the family.
David Sassoon liked the free atmosphere of Bombay, with its religious tolerance
and respect for business ability. He decided to stay in Bombay. He established
the firm David Sassoon and Co. Ltd. which spread its activities to Calcutta,
Shanghai, Contour and Hongkong. The growth of the firm was stimulated with the
inclusion of his eight sons, each of whom not only showed business acumen but
also a remarkable ability to know how the family would react to proposals,
whichever part of the world they happened to be working.
P.T.O.
In spite of the ability of knowing each other’s minds, frictions developed among
David’s sons. The original firm after the death of father was headed by the eldest
son Albert. During the 1920’s, the David Sassoon branch of the family began to
decline in importance relatively. Weaknesses in top personnel were beginning to
show. The third generation of Sassoons were far more concerned with the spending
money on politics, flying and racing than with earning money to sustain their
expensive life styles. Management was in the hands of non-Sassoons.
In contrast E.D. Sassoons gained strength. The group reorganized their international
financial holdings in such a way that they were well protected from taxation, inflation
and wars. They strengthened their business interest in Bombay but in a very
shrewd manner.
Both the Sassoons firms were met by the political upheavals in India. Sassoons
admitted their defeat in India by observing. “There will be less scope in India for
a foreigner in the future because of the cutthroat competition with Indian firms,
who have less overhead charges, and because of the anti-foreign prejudice. It
looks that Indian under Swaraj will have a great deal of internal trouble”.
Questions :
1) Show how the Sassoons are unique in many respects from other industrial
house.
2) Comment on the influences that moulded David Sassoon’s enterprise and his
achievements.
3) Explain how the decline of the Sassoons started from the third generation.
4) Account for the impact of the World War II on the Sassoon’s fortunes.
5) How far the common proverb “united we stand” divided we fall” is true in the
Sassoon’s declining industrial empire ?
6) Is Sassoon’s assessment of Indian enterprise oversimplified ? Or Prophetic ?
Give reasons for your answer.
2. Write short answers on any two : 14

1) Foods security
2) Agricultural labour
3) Water management.

1) Liberalisation
2) India’s export trade
3) Convertibility of rupee.
4. Write short notes on any two : 14

1) EEC
2) SAARC
3) SDR.
5. WTO is a threat or an opportunity to Indian Economy. Discuss. 14
6. Explain the role played by RBI in achieving the objectives of Monetary Policy. 14
7. Explain fully achievements and failures of Economic Planning in India. 14
————————
*SLRXY24* SLR-XY 24
Seat
No.
M.B.A. I (Semester II) Examination, 2014

OPERATIONS MANAGEMENT (Paper XVI)
Day and Date : Monday, 19-5-2014 Total Marks : 70
Time : 3.00 p.m. to 6.00 p.m.
Instructions : 1) Question No. 1 is compulsory.

2) Attempt any 2 questions from Q. 2, Q. 3 and Q. 4.
1. An Electric Company produces two products P1 and P2 that are produced and
sold on weekly basis. The weekly production cannot exceed 25 for product
P1 and 35 for product P2 because of limited facilities. The company employs total
of 60 workers. Product P1 requires 2 man weeks of labour, where as product
P2 requires only 1. Profit margin on P1 is Rs. 60 and that on P2 is Rs. 40. Formulate
it as a L.P.P. and solve using graphical method for maximum profit. 14
2. Solve any two of the following : 14

a) Solve using Minimum Regret Criterion :
S t a t e s
S t r a t e g i e s
N N N N
! "
5 ' &
5 " # # %
5 # $
b) A departmental store has a single cashier. During rush hours, customers

arrive at a rate of 20 customers per hour. The cashier takes on an average
2.5 minutes per customer for the processing.
i) What is the probability that the cashier is idle ?
ii) What is the probability that the customer shall have to wait in the queue ?
iii) What is the average number of customers in the queuing system ?
c) Write a note on : phases of OR.
P.T.O.
SLR-XY 24 -2- *SLRXY24*
a) Solve the following game for the optimal strategy :

Player B
*
*

Player A
)

! "

! "

b) A company wants to introduce the product to the market. They have to advertise
this product before introducing it to the market. They have following data with
them :
D e m a n d
D D D
!
A d v e r t i s i n g
P r o b a b i l i t i e s o f D e m a n d
S t r a t e g i e s
P P P
!
( 0 . 3 ) ( 0 . 6 ) ( 0 . 1 )
S 1 4 0 1 6 0 2 0 0
S 1 0 0 1 3 0 1 6 0
S 8 0 1 2 0 1 4 0
Where,
S1 is the strategy to use Newspaper to use as median of Advertising.
S2 is the strategy to use Radio to use as median of Advertising.
S3 is the strategy to use Television to use as median of Advertising.
Suggest the best strategy to the company by using EMV method.
Also calculate expected value with perfect information.
c) Write a short note on : Monte Carlo Simulation Method.

*SLRXY24* -3- SLR-XY 24

a) Solve graphically-
Minimize z = 125x + 100y
Subject to 4x + 3y 25
x + 2y 10
x, y 0.
b) Write a note on :
Scope of operations management.
c) Explain the limitations of operations management.
5. What is operations management ? Explain in detail its applications potential to
diverse problems in business and industry. 14
6. Solve the following transportation problem : 14
Check if the solution is Feasible by using Vogels Approximation Method.
Use MODI method and obtain the optimal transportation cost.
W a r e h o u s e s
P l a n t s
W W W W S u p p l y
! "
2 ' ! # %
2 % ! " $ '
2 " " &
D e m a n d # & % " ! "
7. The Marketing Director of a multi-unit company is facing a problem of assigning

5 senior managers to six zones. From the past experience he knows that efficiency
percentage judged by sales, operating costs etc. the efficiency of different
managers are given here. Find out which zone will be managed by a junior
manager due to non-availability of senior manager. 14
Z o n e s
M a n a g e r s
I I I I I I I V V V I
% ! ' & % & % & &
& & # $ ' % $ % " & #
! % # % & ! & " % & '
" ' ! ' $ & $ ' & ! &
# ' ' % ' & ' $ ' % $
________________
Seat
No.
M.B.A. II (Semester – III) Examination, 2014

Gr. A. : MARKETING MANAGEMENT (Paper – I)
Sales Management and Personal Selling (Paper – XIX) (Old)
Day and Date : Thursday, 29-5-2014 Max. Marks : 70

Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Q. 1 and Q. 7 is compulsory.

2) Attempt any 2 questions from Q. 2, 3, 4.
3) Attempt one question from Q. 5 and Q. 6.
1. A) Define the following :

1) Sales management
2) Sales meeting
3) Product line analysis
4) Market identification
5) Sales resistance
6) Bonus
7) Incremental method. 7
B) Fill in the blanks : 4

1) _____________ is a method adopted in wholesale trade.
2) _____________ is method adopted in industrial marketing.
3) ___________ adopt missionary selling.
4) _______ is adopted when selling a new product or in a new market.
C) Match the following : 3

1) Lectures A) Held to discuss problems and pool different ideas
2) Conference method B) Paper is presented on related topics
3) Seminar C) Delivering lectures by qualified trainers/ instructors
P.T.O.
2. Short note on : 14
1) Sales budget
2) Compensation package.
3. Short notes on : 14
1) Sales Audit
2) Administrative functions of a sales organization.
4. Answer briefly : 14
1) Why is it necessary to identify the customers and understand him ?
2) Personal selling is a two way communication best suited to a company

marketing consumer products with a poor brand loyalty. Discuss.
5. Explain the terms : market potential, sales potential and sales forecast. Briefly
state the subjective and objective methods of sales forecasting. 14
6. Describe the concept of performance appraisal. Why is it important to monitor and

control performance appraisal of sales force ? 14
7. Sales Quota and Sales Territory are the strategies to comb the entire market.
Comment. 14
_______________
*SLRXY33* SLR-XY 33
Seat
No.
M.B.A. II (Semester III) (Old) Examination, 2014

INTEGRATED MARKETING COMMUNICATION AND CONSUMER
BEHAVIOUR (Paper XX)
Gr. A Marketing Management (Paper II)
Day and Date : Tuesday, 3-6-2014 Total Marks : 70

Time : 11.00 a.m. to 2.00 p.m.

2) Solve any four questions from remaining.
3) All questions carry equal marks.
1. a) Say true or false : 7

i) Advertising agency is creative department.
ii) Radio advertising is an print media.
iii) Family bonding is the characteristics of Indian Consumer.
iv) Sky writing is an electronic media of advertising.
v) Attention, interest, desire and action stands for AIDA model.
vi) Public relation can be maintained through publication, events and
sponsorship.
vii) Many companies are intend on developing stronger bonds with this customer
is partner relationship management.
b) Give the examples of following terms : 7
a) Mass communication
b) Print media
c) Electronic media
d) Public relation
e) Direct marketing
f) Publicity
g) Trade fair.
P.T.O.
SLR-XY 33 *SLRXY33*
2. Write short notes (any two) : 14

i) Event management
ii) Crisis management
iii) E-commerce.

a) Effects of consumerism.
b) Howard-Sheth model of consumer decision making.
c) Equity theory.

a) Media management.
b) Client servicing-client agency relationship.
c) Trade fair and exhibitions.
5. In India, we found diversity in consumer behaviour considering this feature write

the characteristics of Indian consumers. 14
6. List out the different factors influencing on the consumer. 14
7. What is IMC ? Explain the process of IMC and list the elements of IMC in short. 14
___________
Seat
No.
M.B.A. – II (Semester – III) Examination, 2014

CORPORATE PLANNING AND STRATEGIC MANAGEMENT (New)
(Paper – XVII)
Day and Date: Tuesday, 27-5-2014 Total Marks : 70

Time: 11.00 a.m. to 2.00 p.m.

2) Attempt any two questions from Q. No. 2, 3 and 4.
1. The banking industry in India is currently under an intense phase of change. The
public sector banks are trying to consolidate on the basis of their large network
and customer base. The private sector banks are adopting mergers and
acquisitions to increase their size. The trend is towards consolidation and well
identified core competencies. Prepare ETOP (Environmental Threat and Opportunity
Profile) for banking industry.
1) Analyse the case. 5
2) Identify the problem. 2
3) Alternative solutions. 5
4) Best solutions. 2

A) Benching marking.
B) Service blue printing.
C) Turnaround strategy.

A) Distinguish between vertical and horizontal structure.
B) Organizational design.
C) Diversification.
P.T.O.

A) Why is personal values and business ethics important to strategist ?
B) State the various symptoms of malfunctioning of strategy.
C) Explain Boston’s Consultancy Model.
5. Define strategy. State the various approaches to strategic decision making. 14
6. How can the strategic leaders match their leadership style to the requirements of
the strategy being implemented ? 14
7. What are the distinctive advantages and disadvantages of (a) divisional structure,
(b) an SBU structure and (c) a matrix structure. 14
————————
*SLRXY6* SLR-XY 6
Seat
No.
M.B.A. (Part 1) (Semester 1) Examination, 2014

MANAGERIAL COMMUNICATION I (Paper VI)

Time : 3.00 p.m. to 6.00 p.m.
Instructions : 1) Question 1 is compulsory.

3) Attempt any two questions from Q. 5 to Q.7.
1. Case study :
Instructions : Study the case carefully and answer all the questions given at the end.
For over 3 months the CEO of Twilight Company a medium sized family
concern had observed a decline in productivity and increase in rejection ratio.
The company has a 10 years record of supplying plastic containers big and
small to FMCCs. The CEO was confident before this decline of doubling sales
within the year.
A month ago, upset by inability to meet requirements on time, he had shot off a
letter to his GM-production, manager-supplies and Senior managers asking them
to work as a team, put in greater efforts and plan their work. The recipients of
these letters sent somewhat similar letters to their supervisory staff. Matters did
set improve and the CEO called in the HR manager and asked him what was
wrong and what to do. The HR managers was of the view based on a survey
calculated only 2 months ago, secondly his personal assessments was that, the
workers and supervisors level of satisfaction and motivation was high.
Questions :
1) Analyze the case. 5
3) Find out the alternative solution. 5
4) Give the (one) best solution. 2
P.T.O.
SLR-XY 6 *SLRXY6*
2. Answer in brief (any two) : 14

a) Explain the 7 Cs of effective communication.
b) Explain the process of listening. Discuss various types of listening.
c) What is presentation ? As a presenter what are the steps to be taken to
prepare for a speech or presentation ?
3. Write short notes on (any two) : 14

a) Types of report
b) Video conferencing
c) E-mail.
4. Attempt any two from the following : 14

a) What is Feedback ? What are the kinds of feedback ? What are the effects of
feedback ?
b) Explain the term Meeting. What are the things required in preparation of a
meeting ?
c) As a speaker what are the things one need to take into consideration in
relation to appearance and personality ? How should one practice delivery of
the speech ?
5. What is non-verbal communication ? Explain the different components of body

language. 14
6. Write a formal report as a marketing manager to your companys Vice President of

Marketing on the reasons you have investigated for the sudden fall in demand of
your product. You can create the details on the company, product and location. 14
7. What is meant by the term Communication ? What are the barriers to

communication and explain how to overcome barriers in communication. 14
_______________
Seat
No.
M.B.A. II (Semester – III) (New) Examination, 2014

Paper – XX : INTERNATIONAL TRADE PROCEDURES AND
DOCUMENTATION Paper – II
Gr. G : International Business
Day and Date : Friday, 6-6-2014 Max. Marks : 70

Time : 11.00 a.m. to 2.00 p.m.

2) Attempt any two Questions from Q. 2, Q. 3 and Q. 4.
3) Attempt any two questions from Q. 5, Q. 6 and Q. 7.
1. Analyse case study, identify the problem, find out various alternatives and choose
the right solution. 14
Treatment :
Indian leather export, an important foreign exchange earner for the country, has
been reportedly hit hard by the decision of some major US retail chains like
Eddie Bauer, LL Bean, Timberland and Casual Corner, and a German company
Bader to boycott leather goods from India in protest against the ill-treatment of
animals here. This move came shortly after a decision by global retail chains
Gap, Marks and L. Spencer, Liz Claiborne and J.Crew not to buy Indian leather
goods. This development has a lot to do with the lobbying by the US-based
animal rights group People for Ethical Treatment of Animals (PETA) for a leather
goods from India by documenting evidence of ‘cruelty to animals’ killed for making
leather. It has been reported that the overseas firms have officially communicated
to the Indian outfit of PETA that they will not be sourcing leather products from
India until there is strict enforcement of animal protection laws. Following this,
the Mumbai-based Teja Industries, the official supplier of leather goods for Marks
and Spencer in India, started outsourcing leather from other countries to
manufacture products for the global chain. In the light of the above, discuss the
implications of social activist groups for business. With reference to this case,
discuss the failure of the governments, Council for Leather Exports and the
leather industry and the lessons of this case. What should the governments Council
for Leather Exports and the leather industry do to overcome the problem ?
P.T.O.
2. Write a short note (any two) : 14
A) DP and DA
B) Current trends in export and import
C) Risk covers under ECGC.
A) Central Excise Clearance
B) FEMA
C) Cargo loss claims.
A) Customs Tariff Act 1975
B) SEZ’s schemes
C) Foreign Trade Act.
5. What is EXIM ? Explain nature and characteristic features of Exim documents. 14
6. What is Trade Contract ? Explain in details the different INCO terms. 14
7. What is role of EPC ? Discuss the provision and restrictions for import and
export in India ? 14
_______________
*SLRXY64* SLR-XY 64
Seat
No.
M.B.A. II (Semester IV) Examination, 2014

BUSINESS ETHICS (Paper No. XXVIII) (Old)

Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Q. 1 and Q. 7 are compulsory.

2) From Q. 2, Q. 3 and Q. 4 attempt any two.
3) From Q. 5 and Q. 6 attempt any one.
1. Fill in the blanks with suitable alternative : 14

1) ___________ is a philosophical enquiry into grounds of morality.
(Economics, Ethics)
2) The concept of trusteeship is advocated by __________
(Henry Fayol, Mahatma Gandhi)
3) Morality is a ___________ phenomenon.
(living, non-living)
4) Cornering the competitor is ______________
(unethical, ethical)
5) ___________ decide rightness of an action by results.
(deontologists, teleologists)
6) _____________ is defined as a standard of evaluation.
(value, right)
7) Insider trading is done by ___________ of the organisation.
(employee, supplier)
8) Experts of business ethics believe that business is __________ activity.
(an economic, an ethical)
P.T.O.
9) Business ethics suggests ___________

(profit first and service last, service first and profit last)
10) ___________ advocates individuals self interest.
(Egoism, Loyalist)
11) ____________ consider maximum good for maximum people.
(Utilitarians, Deontologists)
12) ____________ excludes harmful and socially undesirable products.
(Product selectivity, Market selectivity)
13) Firing an employee without a just cause is _____________
(ethical, unethical)
14) Teleologists emphasize on __________
(goals, moral rules)

1) Unethical business practices.
2) Product selectivity.
3) Deontology.
4) Teleology.
5) Loyalists view.
6) Trusteeship.

1) Ozone depletion.
2) Air pollution.
3) Water pollution.
4) Waste management.
5) WTO environmental provisions.
6) Environmental regulation in India.

1) Concept of an ethical decision.
2) Individual influences on ethical decision-making.
3) Situational influences on decision-making.
4) Ethical audit.
5) Corporate culture.
6) Ethics training.
5. Write short answers (any two) : 14

i) What do you mean by business ethics ?
ii) Why business ethics is important ?
iii) What is responsive management ?
iv) What is management by values ?
6. Write short answers (any two) : 14

i) Discuss ethics in human resources management.
ii) Explain ethics in marketing.
iii) Discuss ethics and information technology.
iv) Explain the concept and effects of insider trading.
7. Describe the meaning and importance of corporate governance. Explain the

condition of corporate governance in India. 14
___________
*SLRXY71* SLR-XY 71
Seat
No.
M.B.A. IV Semester Examination, 2014

Group A : MARKETING MANAGEMENT (Paper XXX)
Paper V : International Marketing (Old)

Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Q. No. 1 and 7 are compulsory.

2) Solve any two questions from Q. No. 2, 3, 4 and one from Q. No. 5, 6.

1) WTO stands for _______________
2) DGFT stands for _______________
3) ICC stands for ________________
4) FEMA stands for ____________
5) ICCA stands for ____________
B) Match the pairs. 5
A B
a) Bill of Exchange a) Excisable goods document
b) G. P. forms b) Payment document
c) GR/PP form c) Inspection document
d) Certificate of inspection d) Principal export document
e) Bill of lading e) Foreign exchange regulation document
C) State the term true/false. 4
1) IEC stands for importer-exporter code.
2) CII stands for confederation of Indian Industry.
3) ITPO stands for International Trade Promotion Organization.
4) Co-operative organisation is the part of direct export.
P.T.O.
SLR-XY 71 *SLRXY71*
2. Define the term advertising. Explain in detail the 5 Ms of advertisement at global
level. 14
3. What is international marketing ? Explain the various ways for entry in international
market. 14
4. What is MIS ? Explain various sources of information and how to control the
global marketing research. 14
5. Write a short note on (any two) : 14

a) Socio-economic environment
b) Channel objectives and constraints
c) Advt. copy and contents.
6. Write a short note on (any two) : 14

a) Global information system
b) Global market segmentation
c) Shipment documents.
7. What is marketing environment ? Explain in details the various environmental

factors which influences on international marketing. 14
_____________
*SLR-XY-1* SLR-XY – 1
Seat
No.
M.B.A. – I (Semester – I) Examination, 2014

PERSPECTIVES OF MANAGEMENT (Paper – I)

Time : 3.00 p.m. to 6.00 p.m.

2) Attempt any two questions from Q. no. 2, 3 and 4.
3) Attempt any two questions from Q. no. 5, 6 and 7.
1. Case : 14
Dairy India Products Limited is engaged in collecting, processing and distribution
of dairy products in large cities in Maharashtra. Most of the products of company
are such that these have to be distributed on daily basis. The company has
number of distributors who approach the fixed customers. Mr. Anand joined as
distributor after completing his B.Com. The manager was very happy but could
not offer better job than distributor and promised him for better opportunity. All
distributors are on monthly salary basis. For ensuring distribution, company
used to pay overtime. Hence distributors used to work slowly to get overtime
pay. The work was becoming hectic during end of the day resulting in overtime to
meet distribution schedule. There was no group leader but old-timers used to
influence new comers regarding work rules. Mr. Anand did not like method of
working. He gathered information that company had paid around sixty percent
overtime unnecessarily.
After a year, manager was impressed by Mr. Anand’s performance and offered
him position of distribution supervisor. The role of supervisor used to look after
distribution system and develop new customers. There were four more
Supervisors. Mr. Anand was sure of making distribution effective as he was
aware of delaying tactics. He was quite sure about cutting the overtime cost and
impressing manager about fixing quota of work per day in two parts – before and
after lunch. The distribution manager was convinced and introduced the system.
However efficiency dropped and no one was reaching target.
1) Analyse the above case.
2) Identify problem in this case.
3) Suggest alternative solutions.
4) Identify best alternative. P.T.O.
SLR-XY – 1 *SLR-XY-1*
2. Write short notes on (Attempt any two) : 14

a) Levels of Management
b) Virtual Organization
c) Managerial Grid.
3. Write short notes on (Attempt any two) : 14

a) Departmentation
b) Mcgregor’s Theory X and Theory Y
c) Essentials of Effective Control System.
4. Write short answers (Attempt any two) : 14

a) Explain process of management.
b) What is and reinventing organizations ?
c) Explain situational leadership model.
5. Explain in detail contribution by Fredrick Taylor through scientific management. 14
6. Explain Maslow’s need theory and critically analyse it. 14
7. Explain controlling function and management by exception. 14
_______________
Seat
No.
M.B.A. (Part – II) (Semester – IV) Examination, 2014

Group D : System Management
Paper – V : PROGRAMMING CONCEPTS AND ADVANCED EXCEL
(New)

Time : 11.00 a.m. to 2.00 p.m.

2) Solve any two questions from Q. No. 2, 3 and 4. Solve
any two questions from Q. No. 5, 6 and 7.
3) Figures to the right indicate marks to a question or
sub question.
1. Write an algorithm for checking the given number is palindrome or not. Also draw
flowchart for the same. 14
2. Solve any two :

a) Explain Object Oriented Programming. 7
b) Explain use of algorithm and flowchart. 7
c) Explain increment and decrement operators. 7
3. Solve note on any two :

a) Local and global variable. 7
b) Variable and constants. 7
c) LOOKUP functions in Excel. 7
4. Solve any two :

a) Explain operator precedence with example. 7
b) Differentiate between for, while and do--while. 7
c) Security in Excel. 7
5. Explain recursion. Write recursive function for finding factorial of number. 14
6. Explain in detail branching purpose and constructs. 14
7. Write a program for transpose of 3 × 3 matrix. 14
_____________________
Seat
No.

FINANCIAL MANAGEMENT (Paper – X) (Old)
Day and Date : Saturday, 10-5-2014 Total Marks : 70

Time : 3.00 p.m. to 6.00 p.m.
Instructions : a) Q. 1 and Q. 7 are compulsory.

b) Attempt any two questions from Q. 2, 3 and 4.
c) Attempt any one question from Q. 5 and 6.
d) All questions carry equal marks.
1. A) State true or false :

1) Decrease in working capital is the source of fund.
2) NPV method of capital budgeting does not consider time value of money.
3) Gross working capital represents total current assets.
4) Dividend should be paid from current profit only.
5) Stock split leads to increase in number of shares.
6) Cash credit is a short term source of funds.
B) Select the correct alternative :
1) Pre-paid expenses are part of _____________
a) Current liabilities
b) Current assets
c) Outstanding
d) None of the above
2) PE ratio is also known as _____________ ratio.
a) Profit earning
b) Profit employed
c) Price earning
d) None of the above P.T.O.
3) The appropriate objective of financial decisions of an enterprise is _______

a) Maximization of sales
b) Maximization of profit
c) Maximization of wealth
d) Maximization of assets
4) The _____________ motive is the need to hold cash to meet contingencies
in future.
a) Speculative b) Precautionary
c) Transaction d) Investment
5) A finance manager attempts to balance cash inflows and out flows is

called _____________ decision.
a) Liquidity b) Investment
c) Dividend d) Saving
C) Give long forms :
1) GDR
2) SEBI
3) DCF.
2. Write short notes (any two) :

a) Buy back of shares
b) Functions of finance manager
c) Source of financing working capital.

a) Net present value and profitability index
b) EOQ
c) Share split.
4. You are given the following information about X Co. Ltd.

Balance sheets :
Liabilities 31-3-10 31-3-11 Assets 31-3-10 31-3-11
Share capital 10,00,000 10,00,000 Building 3,00,000 5,00,000
Reserves 80,000 90,000 Plant 3,80,000 4,20,000
P and L A/c. 65,000 35,000 Furniture 80,000 80,000
Bank overdraft 1,55,000 5,95,000 Motor car 60,000 70,000
Creditors 2,00,000 6,00,000 Debtors 4,60,000 5,30,000
Stock 2,20,000 7,20,000
15,00,000 23,20,000 15,00,000 23,20,000
Other information :
1) Dividend for the year ended 31-3-2011 was paid at 10%.
2) The company sold a motor car during the year for Rs. 8,000. The cost price of
the car was Rs. 10,000 and depreciation Rs. 5,000, depreciation charged on
remaining car is Rs. 10,000.
3) Depreciation of Rs. 20,000 is to be provided on plant and no depreciation is
charged on building.
Prepare :
i) Schedule of changes in working capital
ii) Fund flow statement.
5. Define working capital. What are the determinants of working capital ?
6. A pro forma cost-sheet of RK Ltd. provides following particulars :

Element of cost (as a percentage of sales)
Material 40%
Direct labour 20%
Overheads 20%
Following further information is available :

i) It is proposed to maintain a level of activity of 2,00,000 units
ii) Selling price per unit is Rs. 12
iii) Raw materials are expected to remain in stores for an average period of
one month
iv) Material will be in process on an average half month
v) Finished goods are required to be in stock for an average period of one month
vi) Credit allowed to debtors is two months
vii) Credit allowed by suppliers is one month.
You are required to prepare a statement of working capital requirement.
7. A company is considering to purchase a machine. Two machines each costing

Rs. 40,000 are available. Earnings after taxation, but before depreciation are :
Year Machine ‘A’ Machine ‘B’
1 12,000 18,000
2 18,000 10,000
3 30,000 18,000
4 15,000 18,000
5 10,000 14,000
You are required to assess the profitability of the project on the basis of
a) Payback period
b) Average rate of return
c) Net present value (cost of capital @ 10%).
_____________
*SLRXY14* SLR-XY 14
Seat
No.

ECONOMIC ENVIRONMENT FOR BUSINESS (Paper XIII) (Old)

Time : 3.00 p.m. to 6.00 p.m.
Instructions : 1) Question No. one and seven are compulsory.

2) Attempt any two questions out of Question No. two to four.
3) Attempt any one question out of Question no. five and six.
1. A) State whether the following statements are true or false. 7

1) WTO is another name of G.A.T.T.
2) London money market is the only organized money market in the world.
3) The main object of devaluation is to promote export trade.
4) Natural money is the important objective of fiscal policy.
5) Land reforms were announced in 1948.
6) Sustain rise in the price level is known as inflation.
7) Negotiable instrument Act was passed in 1948.
B) Answer in one sentence : 7

1) Index number
2) Tax
3) P.D.S.
4) Monetary policy
5) Economic development
6) Bank rate
7) S.E.B.I.

1) SDR
2) Industrial sickness
3) Balance of payment problem. P.T.O.
SLR-XY 14 *SLRXY14*
3. Write short answer on any two : 14

1) Economic planning
2) E.E.C.
3) A.D.B.

1) Privatisation
2) Spot rate of exchange
3) Size of farm in India.
5. Explain the reasons for the introduction of the policy of liberalization in Indian
Economy. 14
6. Examine the role played by IMF in promoting international trade. 14
7. What is the role played by Small Scale Industries in the economic development
of India ? 14
____________________
Seat
No.
M.B.A. – I (Semester – II) (Old) Examination, 2014

LEGAL ASPECTS OF BUSINESS (Paper – XIV)
Day and Date : Wednesday, 18-6-2014 Total Marks : 70

Time : 3.00 p.m. to 6.00 p.m.

3) Attempt any one question from Q. 5 and Q. 6.

1) A company may held its first annual general meeting within __________
months from the date of its incorporation.
2) Maximum membership limit in Private company is __________
3) _____________ is the authority of government, who issuing certificate of
incorporation to the company.
4) District forum jurisdiction limit is up to __________ Rs.
5) Cheque should be made present to the bank within _____________ months
of its issue or within the period of its validity whichever is earlier.
B) Define the following terms :

1) Shares
2) Cheque
3) Voidable Contract
4) Consideration
5) Defect.
C) True/False :
1) Consent is an essential element of contract.
2) Negotiable instruments are not transferrable.
3) Statutory meeting must held once in a year.
4) Deficiency is related to goods.
P.T.O.
2. Attempt any two short notes : 14

1) Breach of Contract.
2) Memorandum of Association.
3) Share and Debenture.

1) Defect in Goods.
2) Articles of Association.
3) Minor and Partnership.

1) Winding up
2) Void-ab-initio
3) Restrictive Trade Practices.
5. Define company. Explain the difference between company and partnership. 14
6. Explain various consumer dispute redressal Forum ? 14
7. An Agreement enforceable by law is a contract, discuss the definition and bring

out clearly the essential of valid contracts. 14
_________________
Seat
No.
M.B.A. – I (Semester– II) Examination, 2014

ORGANISATIONAL BEHAVIOUR – II (Old) (Paper – XV)

Time : 3.00 p.m.to 6.00 p.m.
Instructions : 1) Question No. 1 and 7 are compulsory.

2) Solve any two questions from Q. No. 2, 3 and 4.
3) Solve any one question from Q. No. 5 and 6.
1. A) Select the appropriate alternatives : 7

1) A group which is not formed by organisation is called as ______________
group.
a) Informal b) Terminal c) Logical d) Formal
2) ______________stage is marked by team work role clarity and task
accomplishment.
a) Forming b) Storming c) Norming d) Performing
3) Organization can get increase in problem solving skill by ______________
a) Organisation change b) Organisation culture
c) Workforce diversity d) Work division
4) Change implemented by organisation with its own is ______________
a) Revolutionary b) Evolutionary
c) Reactive d) Pro-active
5) __________ conflict supports the goals of the group to improve performance.
a) Task b) Functional
c) Dysfunctional d) Relationship
6) ____________ power comes because of formal position in the organisation.
a) Reference b) Illegitimate
c) Legitimate d) No. of person
P.T.O.
7) ______________ leads to blockage with incompatible goals.

a) Stress b) Burnout
c) Conflict d) Misunderstanding
B) Match the following : 7

A B
1) Teams Structural power
2) Organisational culture Norms
3) Groups Cross functional
4) Change Interpersonal
5) Conflict Johari window
6) Josef Luft- and Harry Ingham Custom
7) Knowledge Refreezing
2. Answer in short (any two) : 14

1) What is organisational culture ?
2) Process of change
3) Bases of power.

1) Difference between group and team
2) Why do people join group ?
3) Intrapersonal conflict.

1) Group development stages
2) Culture creation
3) Factors causing organisational politics.
5. Define group. Explain different types of group. 14
6. Define team. What are different teams in organisation ? Explain. 14
7. What is conflict ? State and explain different levels of conflict in an organisation. 14
––––––––––––––––––––
Seat
No.
M.B.A. – I (Semester – II) Examination, 2014
MARKETING MANAGEMENT (Paper – IX)

Time : 3.00 p.m. to 6.00 p.m.

2) Solve any two questions from Q. No. 2, 3, and 4.
3) Solve any two question from Q. No. 5, 6 and 7.
1. Read the following case :

a) Analyze the case. 5
b) Identify the problem in the case. 2
c) Find out various alternatives. 5
d) Provide the best alternative. 2
Times are changing at Maruti Udyog Ltd. (MUL). From a staid and steady car
manufacturer, it is acquiring the image of a sporty, world beating company, all thanks
to the swift – the existing new product from the Suzuki stable launched recently. The
new model is the kind of sporty hatchback that can help MUL come full circle in India.
When Maruti 800 was launched in the 8o’s citizens heaved a sigh of relief.
Having put up with the Premier Padminis and the Ambassadors for long, the auto
lovers just lapped up this tiny but convenient four-wheeler. Those days people
owning the Maruti 800 here looked up to while the rest aspired to own one.
People recognized the merits of easy parking, high mileage, low maintenance
costs and general ease of driving, with the advent of car.
As years rolled on, people wondered whether they could drive a more powerful
car. In came Maruti 1000. The status conscious lot moved on to this car. And
then arrived Maruti Esteem, which was viewed as luxury car then.
But with multinational car companies like Hyundai, Toyota, GM, Ford and Fiat
entering the market, Maruti’s aura came down awe bit. But Maruti 800 and the
Zen held on to its turf amidst all competition. People continued to buy these cars
as they were assured of an economical performance. MUL then introduced new
products like Baleno and Wagon-R and the company stock went up further.
Wagon-R, especially acquired the image of an outstanding family car though
many did not appreciate its looks, initially.
P.T.O.
The Alto then took over from Maruti 800, as it became the highest selling car in
India. But all along MUL’s image was that of a common Man’s car company. While
that helped the firm to widen its base and become India’s largest four wheeler
company. It never was able to occupy the minds of the people in top echelons.
Now, in one swift stroke, MUL is planning to transform its conservative image.
The 1.3 liter swift priced at around Rs. 4 lakhs could change the face of the
Indian automobiles industry as it is priced right and is awesome-looking.
Suzuki, for the first time, allowed Indian engineers to work on the design and
development of the car so that the eventual product met all expectations of
customers. The Swift was Suzuki’s first world car as it was designed with the
European taste in mind and was launched simultaneously world wide. Considering
that MUL still has the best service network in the country, Swift is expected to do
wonders in the market. MUL is thinking the new product development is a growth
strategy for enhancing the market.
2. Write a short note on following (any two) :

A) Niche and Local marketing
B) Brand equity
C) Marketing ethics and social responsibility.
3. Solve following questions (any two) :

A) Explain the term consumer behavior and important factors influencing of it.
B) Explain the concept market channel and channel management decision.
C) What is pricing ? What are the different methods of pricing ?
4. Write a short note on following (any two) :

A) Promotional mix
B) Marketing research
C) E-Commerce.
5. What is marketing mix ? Explain in detail the product life cycle with the
characteristics of each stage.
6. What is meant by segmentation ? Explain the various bases market

segmentation of consumer market.
7. What is marketing environment ? Explain in details the Macro and Micro

environment.
_____________

Seat
No.
M.B.A. (Semester – II) Examination, 2014

FINANCIAL MANAGEMENT (Paper – X)

Time : 3.00 p.m. to 6.00 p.m.

1. Raj Cements Pvt. Ltd. sells its products on a gross profit of 20% of sales the
following information is extracted from its annual accounts for the year ended
31st March 2012.
Particulars Rs.
Sales at 3 months credit 40,00,000
Raw Materials 12,00,000
Finished Goods 24,00,000
Wages paid : 15 days in arrears 9,60,000
Manufacturing expenses paid : 1 month in arrear 12,00,000
Administrative expenses paid : 1 month in arrear 4,80,000
Sales promotion expenses payable ½ yearly in advance 2,00,000
Income tax payable quarterly 4,00,000
Raw Materials in stock for on an average for 2 months and finished goods are in
stock for 1 month. The company enjoys 1 month credit from suppliers. Cash
balance is maintained at Rs. 50,000. Assuming a 10% margin for contigencies,
find out the working capital requirement for Raj Cements Pvt. Ltd. 14
P.T.O.
a) Objectives of Financial Management
b) Operating Cycle of Working Capital
c) Bonus Share. 14
a) Emerging Role of Finance Manager in India
b) Foreign Exchange Market
c) Stock split. 14
4. Attempt any two from following :
a) Ankur Corporation has prepared the following budget estimates for the year
2013-14.
Sales in units Rs. 15,000 Sales in Rs. 1,50,000
Fixed Cost Rs. 34,000 Variable cost per unit Rs. 6
You are required to calculate

a) PV ratio
b) Break Even Point
c) Margin of Safety.
b) Calculate the revised PV Ratio and Break Even Point in each of the following
cases (Note : All other variables remain as per original data and you have to
make only change in the variable mentioned in the question).
i) Decrease of 10% selling price
ii) Increase of 10% in variable cost
iii) Decrease of Rs. 6,000 in Fixed cost
c) Assumptions and Advantages of CVP Analysis.
d) GDR/ADR. 14
5. The management of a firm is considering an investment project costing
Rs. 2,00,000 and it will have a scrap value of Rs. 25,000 at the end of its 5 year
life. Installation charges are expected to be Rs. 10,000.
Project need additional working capital of Rs. 20,000. Annual revenue from the
project is expected to be Rs. 1,50,000 and annual expenses are estimated to be
Rs. 50,000. The depreciation and taxes for each of the five year will be as under –
Year Depreciation Taxes
1 Rs. 82,000 Rs. 11,200
2 Rs. 53,200 Rs. 22,720
3 Rs. 42,400 Rs. 27,040
4 Rs. 21,500 Rs. 31,600
5 Rs. 10,800 Rs. 36,180
Calculate the cost of the project and CFAT.
Evaluate the project at 12% rate of interest on the basis of NPV and PI.
The discounting factor @ 12% are – 1y-0.9, 2y-0.8, 3y – 0.7, 4y-0.6, 5y-0.5 14
6. The following data is supplied you to calculate the ratios –
Sales-Rs. 25,20,000, Cost of sales Rs. 19,20,000, Net profit Rs. 3,60,000
Capital Rs. 5,00,000 Reserves Rs. 10,00,000 Long term debt Rs. 9,00,000
Creditors Rs. 5,00,000 Bank Overdraft Rs. 1,00,000 Fixed Assets Rs. 18,40,000
Inventory Rs. 5,00,000 Debtors Rs. 6,00,000 Cash Rs. 1,00,000
Purchases Rs. 15,00,000 No. of shares 1,00,000 Market price of Share Rs. 50
Calculate following ratios –
1) Gross Profit Ratio
2) Net Profit Ratio
3) Return on Fixed Assets Ratio
4) Current Ratio
5) Quick Ratio
6) Inventory Turnover Ratio
7) Debtors Turnover Ratio
8) Creditors Turnover Ratio
9) Return on Total Asset Ratio
10) Leverage Ratio
11) EPS
12) PE Ratio
13) Return on Capital Ratio
14) Turnover to asset ratio. 14
7. What are the long term sources of funds for a company in India ? 14
——————

Seat
No.
M.B.A. (Part – I) (Semester – I) Examination, 2014

ACCOUNTING FOR MANAGEMENT (Paper – II)
Day and Date : Wednesday, 28-5-2014 Max. Marks : 70
Time : 3.00 p.m. to 6.00 p.m.
Instructions : 1) Q.No. 1 is compulsory.

2) Attempt any two questions from Q. No. 2 to Q. No. 4.
1. From the following Trial Balance of Premier Traders, prepare Trading and Profit
and Loss Account for the year 31st Mar. 2012 and Balance Sheet as on that
date. 14
Particulars Debit (Rs.) Particulars Credit (Rs.)
Plant and machinery 13,000 Capital 25,000
Buildings 17,000 Loans 5,000
Receivables 9,650 Sales 35,000
Purchases 18,000 Accounts payable 4,000
Discount allowed 1,200 Bills payable 5,000
Wages 7,000 Purchase returns 2,000
Salaries 3,000 Dividends received 3,000
Travelling expenses 750
Freight 200
Insurance 300
Commission paid 100
Cash 100
Bank 1,600
Repairs 500
Interest on loan 600
Stock 6,000
79,000 79,000
P.T.O.
Additional information :
1) Closing inventory Rs. 8,000
2) Depreciation is to be provided on-plant and machinery – 15%, Buildings – 10%.
3) Provision for doubtful receivables Rs. 500.
4) Prepaid insurance Rs. 50.
5) Outstanding rent Rs. 100.
2. A) Determine the various uses of computerized accounting. 7
B) Journalise the following transactions in the book of Mr. Mohan for the month
of April 2012. 7
02 Mohan commenced business with cash Rs. 10,000 and furniture of Rs. 5,000.
04 He took loan from bank Rs. 5,000
07 Purchased goods from Anand Rs. 7,000 and from Vijay Rs. 3,000.
11 Sold goods to Arvind for cash Rs. 2,000 and on credit Rs. 3,000.
15 Paid Vijay on account by cheque Rs. 3,000.
18 Received a cheque from Arvind and deposited the same into bank Rs. 2,000
21 Commission due to Sunil Rs. 100.
25 Drew for office use Rs. 500.
27 Paid salaries Rs. 500, rent Rs. 800 and electricity charges Rs. 200.
30 Arvind declared insolvent and 50 paisa in the rupee is received in the full
settlement.
3. A) On 1st April, 2010, ABC company purchased a machinery for Rs. 2,00,000.
On 1st October, 2010, additional machinery costing Rs. 1,00,000 was
purchased. On 1st October, 2010, the machinery purchased on 1st April, 2010
was sold for Rs. 90,000.
On 1st October, 2012, new machinery was purchased for Rs. 2,50,000, while
the machinery purchased on 1st October, 2010 was sold for Rs. 85,000 on the
same day.
The company provides depreciation on the machinery @10% p.a. on original
cost. It closes its book of accounts on 31st March every year. Show machinery
account for three accounting years ending on 31st March, 2013. 7
B) Prepare a stores ledger account from the following transactions under the
FIFO method :
January 2013
1 Opening stock of 1000 units at Rs. 10 each
3 Purchased 260 units at Rs. 15 each
7 Issued 700 units
11 Issued 1500 units
20 Issued 400 units
27 Issued 200 units
Find out the stock as on 31st January, 2013. 7

1) Subsidiary books
2) Cost center
3) Trial balance.
5. Explain accounting concepts in detail. 14
6. The following particulars have been extracted from books of M. Manufacturing

Co. Ltd. Pune, for the year ended 31st Mar. 2012.
Stock of material (opening) 47,000
Stock of material (closing) 50,000
Material purchased 2,08,000
Carriage inward 8,200
Carriage outward 5,000
Discount allowed 3,500
Repairs to plant and machinery 10,600
Tax and insurance (factory) 3,000
Tax and insurance (office) 1,000
Sales promotion expenses 3,000
Production wages 1,40,000
Work in process 70,000
Finished goods 90,000
Depreciation on tools 7,100
Depreciation on furniture 600
Directors fees 6,000
Electricity charges (office) 1,500
General charges 5,000
Managers salary 12,000
Work in process (closing) 60,000
Finished goods (closing) 80,000
Sales 4,50,000
Prepare a cost sheet for the company. 14
7. Enter the following transactions in a three column cash book. 14

Date Particulars
April, 2013
1 Commenced business with cash of Rs. 10,000
2 Opened a bank account and deposited Rs. 8,000
3 Arun paid us Rs. 490 in full settlement of Rs. 500
5 Bought goods for cash Rs. 1,500
8 Draw a cheque for personal use Rs. 200
10 Draw for office use Rs. 1,000
12 Bought goods for Rs. 1,500 and paid by cheque immediately
15 Received for cash sales Rs. 1,000
16 Received a cheque from Mr. B for Rs. 500
17 Paid Mr. B’s cheque into the bank
20 Paid salaries by cheque Rs. 500
23 Mr. M directly paid into our bank account Rs. 1,000
24 Paid Mr. N Rs. 495 in full settlement of Rs. 500
26 Received commission Rs. 100
27 Cash withdrawn for personal use Rs. 100
29 Cash Rs. 600 deposited into bank
30 Transferred from saving account to current account Rs. 2,000.
————————
Seat
No.
M.B.A. – I (Semester – II) Examination, 2014

PRODUCTION AND MATERIALS MANAGEMENT (Paper – XII)
Day and Date : Tuesday, 13-5-2014 Total Marks :70

Time : 3.00 p.m. to 6.00 p.m.

1. Study the following case carefully and answer the questions given at the end :
Rajan was working in the Quality Inspection Department of a multinational

company. Rajan had given his branded laptop for servicing to an authorized
service centre, to repair a damaged USB port. He was to receive the repaired
laptop the next day, but when he went to take it that day, he was told that it was
not ready and it would take another week for the laptop to be repaired. Rajan
received the laptop the next week but since he was in a hurry, he did not check
the workings of the laptop at that time.
On reaching home and switching on the laptop, he noticed that the onboard
mouse was not working. He again approached the service centre and reported
the problem. Rajan was informed that since he had signed the delivery documents,
the service centre did not owe responsibility to this new problem related to the
onboard mouse. He was asked to fill up a fresh service form to get the problem
rectified and was told that any expenses incurred in rectifying the problem had to
be paid by him.
P.T.O.
Rajan agreed but also insisted on meeting the heads of the customer service and
quality control departments. Rajan discussed the issue and informed them about
the company’s poor service quality which lead to poor customer satisfaction.
The next day the customer service and quality control department heads met
and decided to take corrective steps based on Rajan’s experience.
Questions :
b) Identify the problem. 2
c) Find out alternative solutions. 5
d) Give the best solution. 2
2. Write short notes on any 2 : 14

a) Importance of inspection in quality control.
b) Scheduling.
c) Functions of stores.

a) Functions of Production Planning and Control.
b) Maintenance.
c) Material handling in stores.

a) Flexible manufacturing system.
b) Job shop type production process.
c) Objectives of materials management.
5. What is production management ? Discuss the interfaces of production function

with other functional areas. 14
6. What is inventory management ? Explain the various types of inventory

management systems. 14
7. Discuss the various types of plant layouts. State the advantages and
disadvantages of each layout. 14
––––––––––––––––––––
*SLRXY22* SLR-XY 22
Seat
No.

Paper XIV : MANAGERIAL COMMUNICATION II
Time : 3.00 p.m. to 6.00 p.m.

2) Attempt any two questions from Q. No. 2, 3, 4.
3) Attempt any two questions from Q. No. 5, 6, 7.
1. Case study :
Mr. Verma has an MBA. He is being interviewed for the position of management
trainee at a well known company. The selection committee is chaired by the Vice
President. Mr. Vermas interview was as follows :
Committee : Good afternoon.
Mr. Verma : Good afternoon.
Chairperson : Please take a seat.
Mr. Verma : Thank you (Sits down at the edge of the chair.
Keeps his CV on the table)
Chairperson : So Mr. Verma, I can see that you have finished
your MBA with a distinction.
Mr. Verma : Yes Sir.
Chairperson : Why do you want to work in our organization ?
Mr. Verma : Your company has a very good reputation in the
industry.
Committee member : This job is considered to be quite stressful.
Do you think you can manage the stress involved ?
Mr. Verma : Yes I think there is too much talk about stress
these days. Sir, would you tell me more clearly
what you mean by stress ?
Committee member : What are your strengths ?
Mr. Verma : Sir who am I to boast to tell about my strengths ?
You should tell me my strengths.
P.T.O.
SLR-XY 22 *SLRXY22*
Committee member : What are your weaknesses ?

Mr. Verma : I become angry too quickly.
Mr. Verma : Yes Sir. I was wondering what future opportunities
there are for someone who starts as a
management trainee.
The committee member tells Mr. Verma the typical career path for those starting
as a management trainee. The chairperson then thanks Mr. Verma. Mr. Verma
promptly says in response, You are welcome, and then exits the room.
4) Best solution. 2

a) Draft a quotation for furniture for a newly opened college.
b) Circular.
c) Biodata.

a) Email etiquettes.
b) Video conferencing.
c) Concept of culture.

a) Strategies of group discussion.
b) Application letter.
c) Principles of effective writing.
5. What do you mean by oral presentation ? Explain the process of a business

presentation. 14
6. What is a memo ? What are the differences between memo and letter ? Draft a
memo to your subordinate about his indiscipline (coming late to the office). 14
7. What is the interview process ? What are the characteristics of job interviews ?
Explain pre interview preparation techniques. 14
____________________
Seat
No.
M.B.A. (Semester – II) Examination, 2014

RESEARCH METHODOLOGY (Paper – XV)
Time : 3.00 p.m. to 6.00 p.m.
Note : 1) Question No. 1 is compulsory.

4) All questions carry equal marks. (14 marks)
1. Case study :
Gandhi Garment
Mr. Deepak Gandhi has a chain of restaurants in many cities of western India
and was interested in diversifying his business. His only son, Prakash, never
wanted to be in the hospitality line. To settle Prakash into a line which would
interest him, Mr. Deepak Gandhi decided to venture into garment manufacturing.
He gave this idea to his son, who liked it very much. Gandhi had already done a
course in fashion designing and wanted to do something different for the consumers
of this industry. An idea struck him that he should design garments for people
who are very bulky but want a lean look after wearing readymade garments. The
first thing that came to his mind, was to have an estimate of people who wore
large sized shirts (XL size and above) and large sized trousers (38 size and
above).
A meeting was called of fashion designers from the garment industry to discuss
on how they should proceed. A common concern for many of them was to know
the size of such a market. Another issue that was bothering them was how to
approach the respondents. It was believed that asking people about the size of
their shirt or trouser may put them off and there may not be any worthwhile
response. A suggestion that came up was that they should employ some observers
at entrances of various malls and they would be to look at people who walked
P.T.O.
into the malls and see whether the concerned person, was wearing a big sized
shirt or trouser. This would be a better way of approaching the respondents. This
procedure would help them to estimate in a very simple way the proportion of
people who wore big sized garments.
Questions :
1) Write statement of the problem, objectives of the study.
2) Write the hypotheses.
3) Name the sampling design that will be used in the study.
4) What method of data collection will be employed ?

a) Independent Vs Dependent Variables
b) Experimental research design
c) Characteristics of sound measurement.

a) Primary data V/s Secondary data
b) Hypothesis and qualities of good hypothesis
c) What is research report ? Describe in brief its layout.

a) Paired comparison and forced ranking
b) Email/Internet survey
c) Bivariate Analysis.
5. What do you mean by research ? Explain in detail the various steps in research
process.
6. What is the meaning of measurement in Research ? What difference does it

make whether we measure in terms of a nominal, ordinal, internal or ratio scale ?
Explain giving examples.
7. What is sampling ? What are the characteristics of good sample ? Describe

probability methods of sampling.
_____________________
Seat
No.
M.B.A. (Part – II) (Semester – III) Examination, 2014

Paper – XVII : CORPORATE PLANNING AND STRATEGIC
MANAGEMENT (Old)

Time : 11.00 a.m. to 2.00 p.m.

3) Attempt any one from Q. 5 and Q. 6.
1. A) Match the following : 7

1) Vision a) Inherent capacity or potential
2) Mission b) Whole is greater than the sum of parts
3) Capability c) Description of something in the future
4) Divestment d) Essential purpose of the organization
5) Synergy e) Sale or liquidation of portion of business
6) Benchmarking f) Combining activities related to present activity
7) Integration g) Measurement of best performance
B) Say true or false : 7
1) The process of strategic choice is essentially a decision making process.
2) VRIO framework is used for environmental scanning.
3) Diversification is related to newness of products or markets or both.
4) Objectives of organization should not be easily understandable.
5) Retrenchment is considered as most attractive strategy.
6) Strategic evaluation and control is the process of determining effectiveness
of strategy.
7) Vertical structure leads to many layers of management.
P.T.O.
2. Write short notes on : 14

a) Mckinsey’s 7S framework
b) Mission and objectives.
3. a) Write a note on integration strategy. 14

b) Explain strategic control and its various types.
4. a) What are various strategies for competing in globalised market ? 14

b) Describe new business model and strategies for internet economy.
5. Explain concept of strategy and its level. Describe in detail Corporate Planning
Process. 14
6. Explain strategy implementation and various issues related to it. 14
7. Write a detail note on diversification strategy, its types and diversification in

Indian context. 14
_____________

Seat
No.

MANAGEMENT ACCOUNTING (Paper – XVIII) (Old)
Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Question No. 1 and 7 are compulsory.

3) Attempt any one question from Q. No. 5 to Q. No. 6.
1. A) Fill in the blanks. 5

i) The _______ helps in cost reduction and cost control.
ii) The poor performance can be expressed by ________ standards.
iii) Labour mix variance is known as _________.
iv) Management control involves both _______ and control.
v) Break-Even chart is a __________ representation of cost-volume-profit
relationship.
B) State whether the following statements are true or false. 4

i) The Cost-Volume-Profit (CVP) analysis is the study of the effects of
output volume on sales, costs and profit.
ii) Alternative having greater contribution shows lower profitability.
iii) Peter Drucker has identified thirteen areas of control.
iv) A budget is nothing but an estimate.
C) Choose correct option from the following. 5

i) What costs are treated as product costs under marginal costing ?
a) Direct costs b) Variable production costs
c) All variable d) All variable and fixed costs
ii) Under marginal costing, stocks are valued at
a) Total Cost b) Marginal Cost
c) Direct Cost d) Production Cost
P.T.O.
iii) The break-even analysis may be described as

a) Comparison between production and sales
b) Comparison between budget and actual
c) Comparison between sales and costs
d) Comparison to make out capacity utilization
iv) Standard cost is used
a) As a basis for price fixation and cost control through variance analysis
b) To ascertain the break-even-point
c) To establish cost-volume-profit relationship
d) To ascertain estimated cost
v) Standard price of material per kg. is Rs. 20, standard usage per unit of
production is 5 kg. Actual usage of producing 100 units is 520 kg. of all of
which was purchased at the rate of Rs. 22 per kg. Material usage variance
is
a) Rs. 1,040 (A) b) Rs. 400 (A)
c) Rs. 400 (F) d) Rs. 1,040 (F)

a) Objectives of Management Accounting
b) Types of Audit
c) Objectives of Reporting
3. From the following information, calculate 14

i) Labour Cost Variance
ii) Labour Rate Variance
iii) Labour Efficiency Variance
iv) Labour Mix Variance
v) Labour Sub efficiency Variance.
Standard Production 200 Units Actual Production 250 Units
Workman A-25 Hrs.@ Rs. 3/- per Hr. Workman A-25 Hrs.@ Rs. 4/- per Hr.
Workman B-37.5 Hrs.@ Rs. 7/- per Hr. Workman B-40 Hrs.@ Rs. 8/- per Hr.
Workman C-62.5 Hrs.@ Rs. 5/- per Hr. Workman C-65 Hrs.@ Rs. 6/- per Hr.
125 Hrs. 130 Hrs.
4. ‘Management Accounting aims at providing financial results of business to the

management for taking decision’. Explain. 14
5. a) From the following information relating to Quality Products Ltd., you are required
to find out : 7
i) Contribution
ii) P/V ratio
iii) Break-even point in units
iv) Margin of safety
v) Profit
Total fixed cost Rs. 4,500/-
Total variable costs Rs. 7,500/-
Total sales Rs.15,000/-
Units sold 5,000 units
vi) Also calculate the volume of sales to earn a profit of Rs. 6,000/-.
b) Explain reporting needs at different levels of management. 7
6. Explain management control system. Describe the management control system

in service organisation. 14
7. ABC Ltd., a newly started company wishes to prepare cash budget from January.
Prepare a cash budget for the first six months from the following estimated
revenue and expenses : 14
Month Total Sales Materials Wages Overheads Selling &

Production Distribution
Rs. Rs. Rs. Rs. Rs.
January 20,000 20,000 4,000 3,200 800
February 22,000 14,000 4,400 3,300 900
March 28,000 14,000 4,600 3,400 900
April 36,000 22,000 4,600 3,500 1,000
May 30,000 20,000 4,000 3,200 900
June 40,000 25,000 5,000 3,600 1,200
Cash balance on 1st January was Rs. 10,000. A new machinery is to be installed
at Rs. 20,000 on credit, to be repaid by two equal installments in March and
April.
Sales commission @ 5% on total sales is to be paid within a month following
actual sales.
Rs. 10,000 being the amount of 2nd call may be received in March. Share premium
amounting to Rs. 2,000 is also obtainable with the 2nd call.
Period of credit allowed by suppliers – 2 months
Period of credit allowed to customers – 1 month
Delay in payment of overheads – 1 month
Delay in payment of wages – ½ month
Assume cash sales to be 50% of total sales.
————————
Seat
No.
M.B.A. (Semester – III) (Old) Examination, 2014

FINANCIAL MANAGEMENT (Group – B) (Paper – I)
Paper – XIX : Indian Financial System
Time : 11.00 a.m. to 2.00 p.m.

3) Attempt any one question from Q. 5 and Q. 6.
1. A) Give the long forms for following abbreviations : 6

a) SLR
b) NSCCL
c) IPO
d) NSDL
e) SEBI
f) NSE-WDM.
B) State whether following statements are true or false : 4

a) Listing of securities means registration of security on stock exchange.
b) Securitisation means taking security of assets at the time of lending.
c) Book building is a process to elicit demand for and price of securities.
d) IRDA is regulator for capital market.
C) Explain following terms : 4

a) CRR
b) Clearing House
c) Derivatives
d) Right Issue.
P.T.O.
a) NBFC
b) Private Insurance Companies
c) Derivatives.

a) E-Trading
b) Rolling Settlement
c) Clearing House.

a) Merchant Banking
b) Public Issue
c) BSE.
5. Explain the role of SEBI in development of capital market in India. 14
6. Explain the concept of “core banking”. “NPA” and “Securitisation” are important
concepts in Banking. Explain meaning and importance of these two concepts. 14
7. Take the review of Mutual Fund Industry in India since inception. Explain the
structure of Mutual Fund. Explain any three schemes of MF with its features. 14
_____________________
Seat
No.

FINANCIAL DECISION ANALYSIS (Paper – XX)
Group B : Financial Management (Paper – II) (Old)

Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Q. No. 1 and 7 is compulsory.

2) Attempt any two questions from Q. No. 2 to Q. No. 4
3) Attempt any one questions from Q. No. 5 to Q. No. 6
4) Figures at right indicate marks.

1) _______ is a combination in which a firm established in one industry
combines with a firm from an unrelated industry.
2) In _______ the lessor transfers, substantially all the risks and rewards
incidental to the ownership of the asset to the lessee.
3) _______ is the firm’s ability to use fixed operating cost to magnify the
effects of changes in sales on its earnings before interest and tax.
4) _______ measures the ratio of long term or total debt to the shareholders
equity.
5) _______ stage financing are often comparatively modest amounts of capital
provided to inventors or entrepreneurs to finance the early development of
a new product or service.
B) State whether the following statements true or false: 5

1) Funds flow analysis is one of the techniques of financial analysis.
2) Venture capitalist is an individual/institution that provides equity financing
to small and medium and risky firms.
3) Lease asset is capitalized in the books of lessee.
4) Current ratio is one of the prime ratios for measuring the short term solvency
of the firm.
5) Low degree of operating leverage and high degree of financial leverage is
an ideal situation for the organization.
P.T.O.
C) Define following terms: 4

1) P/E ratio
2) WACC
3) Joint venture
4) Business risk.
2. Write short notes (any two): 14

1) Cash flow statement
2) Significance of Ratio analysis
3) Strategies for revival of sick units.
3. Write short notes (any two): 14
1) Leasing v/s Hire purchase
2) Common size statements
3) Business evaluation models.
4. Following financial information for the year 2012 and 2013 is provided by SSK
Company Ltd. 14
Liabilities 2012 2013 Assets 2012 2013
(Rs.) (Rs.) (Rs.) (Rs.)
Capital 9,00,000 10,00,000 Goodwill 1,20,000 1,00,000
General reserves 1,40,000 1,80,000 Building 4,00,000 3,60,000
P & L a/c 1,95,000 1,20,000 Machinery 3,70,000 3,60,000
Provision for tax 1,60,000 1,70,000 Stock 3,00,000 2,54,000
Creditors 80,000 54,000 Debtors 2,00,000 2,22,000
Bills payable 62,000 13,000 Cash 66,000 1,52,000
Provision for Investments 1,00,000 1,10,000
Doubtful debts 19,000 21,000
15,56,000 15,58,000 15,56,000 15,58,000
Adjustments:
1) Depreciation is to be provided on machinery Rs. 40,000 and on building
Rs. 40,000.
2) Interim dividend of Rs. 75,000 is to be paid.
3) Provision for tax of Rs. 50,000 is to be made during the year.
Prepare funds flow statement for the company.
5. What is venture capital ? Explain the features and stages of venture capital
financing. 14
6. What is the conceptual framework of mergers ? Describe various types of mergers

and explain the procedural aspects of mergers. 14
7. AK Company Ltd. presently having ordinary share capital of Rs. 25,00,000

comprised of 25,000 equity shares of Rs. 100 each. The management is having
plan to raise finance of Rs. 20,00,000 for its major project of expansion through
four alternative plans.
These plans are given below :

A) Entire finance through ordinary shares.
B) Rs.10,00,000 from ordinary shares and Rs. 10,00,000 from long term
borrowings @ 8% rate of interest.
C) Rs.5,00,000 from ordinary shares and Rs. 15,00,000 from long term
borrowings @ 9% rate of interest.
D) Rs.10,00,000 from ordinary shares and Rs. 10,00,000 from preference
shares @ 5% dividend.
As per the present conditions company expects earnings before interest and
tax Rs. 8,00,000. The present rate of tax is 50%.
You are required to determine the earnings per share for the company under
each of the alternative and comment on your answer. 14
_______________
*SLRXY39* SLR-XY 39
Seat
No.
M.B.A. (Semester III) Examination, 2014

Gr-A : Marketing Management (Paper III) (Old)
Paper XXI : DISTRIBUTION AND RETAIL MANAGEMENT

Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Question No. 1 and No. 7 is compulsory.

2) Attempt any 2 questions from Question No. 2, 3, 4.
3) Attempt any 1 question from Question No. 5 and 6.

1) Form utility A) Value of providing products. When customers want them.
2) Place utility B) Dispute between retailer and producer.
3) Time utility C) Value created by shaping raw materials and components
into products.
4) Assorting D) Value of providing products. Where customers want them
5) Arbitration E) Regrouping of goods for a target customers.
B) Complete the following : 2
1) GMROI
2) EPOS
C) Define the following : 7
1) Retailing management
2) Standalone stores
3) Visual merchandising
4) Plano grams
5) Circulation plan
6) Graphics and signage
7) Supply chain integration
P.T.O.
SLR-XY 39 *SLRXY39*
2. A) Explain the concept and importance of store front.

B) Discuss the economic significance of retailing. 14
3. A) Explain the concept store-design as a silent marketing aid.

B) Define the key site selection parameters for a retail store. 14
4. A) What are the advantages of using the OTB plan for buying ?
B) What are the reasons for the emergence of category management ? 14
5. Compare the current status of organized retailing in India with the international
scenario. 14
6. Define category management and explain its business process. 14
7. What is meant by store retailing ? Explain the importance and classification of

store layout. 14
___________
Seat
No.

ORGANISATIONAL BEHAVIOUR (Paper – IV)

Time : 3.00 p.m. to 6.00 .m.

2) Solve any two questions from question numbers 2, 3 and 4.
3) Solve any two questions from question numbers 5, 6 and 7.
4) All questions have equal marks.
1. Solve the following case study : 14
Sandip was appointed as marketing Manager in the Vishwa Agro last month.
Immediately, after reporting to his new job, Sandip recognized that there were
difficulties with the distribution section. This section consisted of Eight Junior
Clerks, two Senior Clerks and a Supervisor who reported to him. All have minimum
10 years experience in the same organisation.
The Managing Director Nikhil assigned a new work to Sandip to increase the
sale upto at least 30% within the next 6 months. This was a challenge before all
marketing team. With the experience of last 5 years he thought about restructuring
the marketing team, wage and salary method and uses some motivational tools.
When he started to assign a new job according to the performance appraisal,
the rumors started. The new manager wants to show his superiority on Managing
Director. The new assignment is the right of Managing Director, then why he is
interfering in others job ? Changing the job means lowering the performance due
to the new things.
Sandip made three separate departments, one is market intelligence having
3 persons, second advertising having 3 persons and last distribution including
5 persons. He declared some intensives for extra achievements in each
department. He arranged yearly increment on the basis of performance.
One day all employees from distribution department came together for reporting
the complaint against Marketing Manager. They said that they are satisfied with
their present job, and work better with the old assignments. Restructuring the job
is wasting the energy. Nikhil found conflict in restructuring the marketing
department. He wants to increase the sale and it is impossible by traditional
work style.
P.T.O.

a) Approaches to OB
b) Cognitive dissonance theory
c) Formal and informal groups.
a) Stress and its sources
b) Functional and dysfunctional conflicts
c) Strategies for sustaining culture.
a) Why do people join groups ?
b) Group decision making.
c) Changing organizational culture.
5. What is individual behaviour ? Explain factors affecting on individual behaviour. 14
6. Define a perception. Explain affecting factors on individual’s perception briefly. 14
7. What is stress management ? Discuss about managing stress. 14
_____________

Seat
No.

FINANCIAL MANAGEMENT (Paper – III) (Group – B) (Old)
Paper – XXI : Project Planning and Working Capital Management

Time : 11.00 a.m. to 12.00 p.m.

3) Attempt any one question from Q. 5 and 6.
1. A) State True or False : 6

1) Risk refers to the variability in the actual return vis-à-vis the estimated
return in terms of cash flows.
2) Higher net working capital leads to higher liquidity and higher profitability.
3) ABC analysis helps to ascertain the minimum level of stock of raw material.
4) Delinquency cost refers to bad debts losses to the firm.
5) Issue of commercial paper is not governed by Reserve Bank of India.
6) Risk is a characteristic inherent in all business.
B) Write the long form of the following abbreviation : 4

1) EOQ 2) IRR 3) IDFC 4) SICOM
C) Match the following correctly : 4

A B
1) Carrying cost a) Cash management
2) Delinquency cost b) Inventory management
3) Stock out stock c) Safety cost
4) Transaction motive d) Receivables management
P.T.O.

1) IDFC
2) SICOM
3) Market and demand analysis.

1) Cash management basic strategies.
2) Various level of inventory control.
3) Aman Ltd. is now extending 1 month’s credit to its selected customers. It
sells its product at Rs. 100 each, and has an annual sales volume of 50,000
units. At current level of production, which matches with sales, the product
has a total cost of Rs. 90 per unit and a variable cost of Rs. 80 per unit. The
company is considering a plan to grant more liberal terms by extending the
duration of credit from 1 month to 2 months and expects the sales to the
customers group to go by 25 per cent. In the background of a normal
expectation of a 20 per cent return on investment, will this relaxation in
credit standard justify itself ?
4. Solve any two from the following : 14

1) A proforma cost sheet of a company provides the following data :
Particulars Rs.
Cost (per unit)
Raw materials 26.0
Direct Labour 09.75
Overheads 19.5
Total cost (per unit) 55.25
Profit 09.75
Selling price 65.00
The following is the additional information available :
Average raw material in stock : one month; average materials in process : half
a month. Credit allowed by suppliers : one month; credit allowed to debtors :
two months. Time lag in payment of Wages : One month. Overheads : one
month. One fourth of sales are on cash basis. Cash balance is expected to be
Rs 60,000/- Finished goods : one month.
You are required to prepare a statement showing the working capital needed to
finance a level of activity of 60,000 units of output. Add 10 per cent to your
computed figure to allow for contingencies. You may assume that production is
carried on evenly throughout the year and wages and overheads accrue similarly.
2) A project will cost Rs. 1,10,000/-. It has one year life. It is expected to
generate cash flows of Rs. 2,40,000, Rs. 1,80,000, Rs. 60,000 and Rs.
40,000 with associated probabilities, respectively of 0.20, 0.30, 0.25 and
0.25. The discount rate is 8 percent. Should the project be accepted ?
3) “A credit policy should neither be too much liberal nor too much stringent ”.
Elucidate.
5. Pavan Kumar Ltd., a newly started company wishes to prepare cash budget
from January. Prepare a cash budget for the first six months from the following
estimated revenue and expenses.
Office Selling and

Month Total Sales Purchases Wages
expense Distribution
January 20,000 20,000 4,000 3,200 800
February 22,000 14,000 4,400 3,300 900

March 28,000 14,000 4,600 3,400 900
April 36,000 22,000 4,600 3,500 1,000

May 30,000 20,000 4,000 3,200 900
June 40,000 25,000 5,000 3,600 1,200
1) Cash balance on 1st January was Rs. 10,000/-.
2) A new machine is to be installed costing Rs. 20,000/- on credit basis. It is to
be repaid in two equal installments in March and April.
3) Sales commission @ 5% on total sales is to be paid within a month following
actual sales.
4) Rs. 10,000/- being the amount of 2nd call may be received in March.
5) Share premium amounting to Rs. 2000/- is also obtainable with the 3rd call in
March.
6) Period of credit allowed by suppliers : 2 months

7) Period of credit allowed to debtors : 1 month
8) Delay in payment of office expense, Selling and Distribution : 1 month
9) Delay in payment of wages : ½ month
Assume cash sale to be 50% of total sales. 14
6. What is capital budgeting ? Describe the process in capital budgeting. Explain

any two discounting cash flow technique for evaluation of capital budgeting
decision. 14
7. Define working capital. What are the determinants of working capital ? Explain
the concept of operating cycle of working capital. 14
_________________

*SLAXY42* SLR-XY – 42
Seat
No.

Paper – XXI – Gr. c : HUMAN RESOURCE MANAGEMENT (Old)
Paper – III : Industrial Relations and Integration of Human Resource

Time : 11.00 a.m. to 2.00 p.m.
Instructions: 1) Q.No. 1 and Q. No. 7 are compulsory.

2) Attempt any 2 from Q.No. 2, 3 and 4.
3) Answer any 1 from Q.No. 5 and 6.
1. A) Match the following :
A B
1) Payment of Gratuity Act Adjudication
2) The Trade Unions Act Wage fixation
3) Industrial Dispute Act 1926
4) Retrenchment Conditions of employment
5) Standing orders Termination by employer
6) Industrial tribunal 1972
7) Wage Board 1947
B) State whether True or False.
1) Quality circle is a group of people coming together to discuss problems

at work place.
2) Collective bargaining is the process of negotiations between employer
and employee.
P.T.O.
SLR-XY – 42 *SLAXY42*
3) Quality of work life refers to the environment provided to the people at

the work place.
4) Mediation refers to settlement of disputes by intervention of court.
5) Industrial relation refers to the relationship between the government and
the trade union.
6) Bonus is paid out of accumulated surplus.
7) Slow down strike refers to partial stoppage of work.
2. Write short notes on (any 2) :

a) Registration of trade unions.
b) Workers Participation in Management.
c) Strikes and Lock-outs.
3. Write short notes on (any 2) : :

a) Role of three actors in industrial relations.
b) Grievance procedure.
c) Concept of empowerment.
4. Write short notes on (any 2) :

a) Administration of Provident Fund Act.
b) Quality of work life.
c) Integration process.
5. Define industrial relations. Explain its importance and causes of poor industrial
relations.
What is the role of the management to improve industrial relations ?
6. What are the problems faced by the trade unions ? Explain the functions of
trade union.
7. Define industrial disputes. State its causes and remedies to overcome industrial
disputes.
__________________
*SLRXY46* SLR-XY 46
Seat
No.
M.B.A. (Part II) (Semester III) Examination, 2014
MANAGEMENT ACCOUNTING (Paper XVIII) (New)

Time : 11.00 a.m. to 2.00 p.m.

2) Attempt any two questions from Q. No. 2, 3, and 4.
1. ABC Ltd., a newly started company wishes to prepare cash budget from January.
Prepare a cash budget for the first six months from the following estimated
revenue and expenses : 14
Month Total Sales Materials Wages Overheads Selling and
Production Distribution
Rs. Rs. Rs. Rs. Rs.
January 20,000 20,000 4,000 3,200 800
February 22,000 14,000 4,400 3,300 900
March 28,000 14,000 4,600 3,400 900
April 36,000 22,000 4,600 3,500 1,000
May 30,000 20,000 4,000 3,200 900
June 40,000 25,000 5,000 3,600 1,200
Cash balance on 1st January was Rs. 10,000. A new machinery is to be installed
at Rs. 20,000 on credit, to be repaid by two equal installments in March and
April.
Sales commission @ 5% on total sales is to be paid within a month following
actual sales.
Rs. 10,000 being the amount of 2nd call may be received in March. Share premium
amounting to Rs. 2,000 is also obtainable with the 2nd call.
Period of credit allowed by suppliers 2 months
Period of credit allowed to customers 1 month
Delay in payment of overheads 1 month
Delay in payment of wages
month
Assume cash sales to be 50% of total sales.
P.T.O.
2. From the following information, calculate 14

i) Labour Cost Variance
ii) Labour Rate Variance
iii) Labour Efficiency Variance
iv) Labour Mix Variance
v) Labour Sub efficiency Variance.
Standard production 200 Units Actual production 250 Units
Workman A - 20 Hrs. @ Rs. 3/- per Hr. Workman A - 25 Hrs.@ Rs. 4/- per Hr.
Workman B - 30 Hrs. @ Rs. 7/- per Hr. Workman B - 40 Hrs. @ Rs. 8/- per Hr.
Workman C - 50 Hrs. @ Rs. 5/- per Hr. Workman C - 65 Hrs. @ Rs. 6/- per Hr.
100 Hrs. 130 Hrs.
a) Objectives of Management Accounting
b) Types of Audit.
c) Objectives of Reporting.
4. Management Accounting aims at providing financial results of business to
the management for taking decision. Explain. 14
5. a) From the following information relating to Quality Products Ltd., you are
required to find out : 7
i) Contribution
ii) P/V ratio
iii) Break-even point in units
iv) Margin of safety
v) Profit
Total fixed cost Rs. 4,500/-
Total variable costs Rs. 7,500/-
Total sales Rs. 15,000/-
Units sold 5,000 units
vi) Also calculate the volume of sales to earn a profit of Rs. 6,000/-.
b) Explain reporting needs at different levels of management. 7
6. PQR Manufacturing Co. has been using a cost system that allocates all factory
overhead costs to products based on 350 per cent of direct labour cost. The
company has just decided to use Activity-Based Cost System (ABC) that traces
indirect costs to products based on consumption of major activities as indicated
below : 14
Activity Annual cost Cost Product cost
driver quantity (Rs.) Driver consumption
Labour Rs. 3,00,000 30,000 Rs. 10,000
Machining 20,000 hours 5,00,000 800 hours
Setup 10,000 hours 1,00,000 100 hours
Production order 2,000 orders 2,00,000 12 orders
Material handling 1,000 requisitions 20,000 5 requisitions
Parts administration 12,000 parts 4,80,000 18 parts
You are required to compare the total annual costs of the product using both the
traditional volume-based and new ABC system.
7. Explain management control system. Describe the management control system in
Service Organisation. 14
_____________________
Seat
No.

BUSINESS ETHICS (Paper – XVIII) (New)

Time : 11.00 a.m. to 2.00 p.m.

2) Attempt any two questions from Q. Nos. 2, 3 and 4.
1. A Steel manufacturing company has introduced new ethical practices and wants
its employees to imbibe in the culture of its organization. It has named these
practices as ‘whistleblower’. This is about asking very employee to be alert in
and around oneself. The practice is if you have noticed unethical behavior among
your group (coming late, wastage of raw material, no proper use of utilities provided,
abusive language, etc.) one has to report it to the head. This practice would have
two benefits
1) Everyone will work as a watch dog,
2) No individual will try to commit the mistake and be caught by others. The
management has put up box in common place so that reporting becomes
easy. To safe guard and bring faithfulness to this practice one will have to
sign the letter. Now the employee are in a dilemma.
1) Analysis of the case 5
2) Identification of the problem 2
3) Suggest alternative solution 5
4) Select best solution 2

a) Ozone Depletion
b) Ethics in Finance and Accounting
c) Ethics and information Technology.
P.T.O.

a) Factors affecting business ethics
b) Individual influences on ethical decision making
c) Corporate culture.

a) Ethics in Multinational Business
b) Morality and Rationality in Organization
c) Corporate Governance in India.
5. Define and explain values. State its characteristics. State its relationship with
norms, belief and standard. 14
6. Explain the concept of Normative Ethics. Justify Moral Relationship between

Individual and organization and also between personal values and organizational
goals. 14
7. Define Business Ethics. State the factors and principles affecting Business Ethics. 14
_______________

Seat
No.

MARKETING MANAGEMENT (Paper – I) (Group A)
Paper – XIX : Product and Brand Management (New)
Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Q.No.1 is compulsory.

2) Solve any two from Q.No. 2 to 4.
3) Solve any two from Q.No. 5 to 7.
1. Mr. Mehta has recently completed his management graduation from states.
He is not interested in joining his family business. He plans to start a new
venture. His friends advised him with various avenues. He was thrilled by the
idea of entering the hospitality sector. After a brief research he has observed
that-
1) There are no five star hotels in tier II and tier III cities.
2) There are lots of infrastructural developments in these cities.
3) There is a change in the habits of people in these places because of raised
income level.
4) Even for rural people these cities are the only destination to spend.
As a management graduate he believes that the success of this business
depends upon branding and franchising. He has come to you for consultation.
a. Analyse the case 5
b. Identify the problem 2
c. Discuss alternatives 5
d. Suggest the best solution 2

a) New product development process
b) Brand visioning
c) Elements of brand personality.
P.T.O.

a) Factors affecting product packaging
b) Co-branding
c) Types of brand extensions.

a) Need for branding
b) Brand ambassadors
c) Brand repositioning.
5. Define product. Explain various product mix decisions with examples. 14
6. Define brand equity. Explain Customer Based Brand Equity (CBBE) model of
building brands. 14
7. Define brand image. What are the sources of brand image ? Explain with examples. 14
—————————
*SLRXY49* SLR-XY 49
Seat
No.
M.B.A. (Part II) (Semester III) Examination, 2014

(New)
FINANCIAL MANAGEMENT (Group B) (Paper I)
Paper XIX : Indian Financial System

Time : 11.00 a.m. to 2.00 p.m.

2) Attempt any two questions from Q.No. 2, 3 and 4.
3) Attempt any two questions from Q.No. 5, 6 and 7.
1. A Case Study on Disputed ATM Withdrawals. 14

Mr. Ajit and Ms Swati disputed a large number of ATM withdrawals, totalling
rupees twelve lakhs made from their line-of-credit account over a three-year
period with their debit cards. They acknowledged receiving monthly statements,
but said they were only concerned with the closing balance. They only made a
detailed check when they noticed that the home loan was not reducing as quickly
as they had expected. They provided a detailed list of disputed transactions to
the bank, but conceded that some of the withdrawals would have been their own.
They claimed that access to their account could have been gained internally by
the bank, or via a hacker on the internet.
The bank declined to make any refund. It said it was not clear why some
transactions were disputed and others were not. It also noted that Mr. Ajit and
Ms Swati had not disputed any transactions on their credit card account, yet on
some days, valid credit card purchases occurred in the same suburb as disputed
debit card withdrawals.
Facts that came up during the investigation included that : both debit cards were
used, but most of the disputed withdrawals were made with Mr. Ajits card; both
cards had bank-generated PINs; on two occasions it seemed that disputed ATM
withdrawals had been used to make payments to the credit card account; on one
occasion a disputed withdrawal was followed by a valid withdrawal only one
minute later; and on at least one occasion there was a disputed cash withdrawal
using a debit card on the same day that one of the disputants used a credit card
to purchase goods in the same shopping centre.
P.T.O.
SLR-XY 49 *SLRXY49*
The case manager found that there was nothing to support the contention that
account access was gained internally by the bank or via a hacker on the internet.
There was also no information to support a possibility that an unauthorized third
party had gained access to the cards and PINs. On the weight of information the
case manager concluded that the most probable explanation for the disputed
transactions was that they had been made by the disputants themselves. The
bank was not asked to compensate the disputants.
1) Analyse the above case
2) Identify problem in this case
3) Suggest alternative solutions
4) Identify best alternative.

a) Public Issue
b) Brokers
c) Rolling settlement

a) Tokyo Stock Exchange
b) General Insurance
c) Core Banking

a) Pension funds
b) SIP
c) Book building
5. Evaluate the financial system since the launching of new economic policy in
1991. 14
6. Explain the role of RBI as a regulator in financial system. 14
7. Explain the concept of NPA in Indian Banking. Explain the importance of

securitization in Banking. 14
___________

*SLAXY5* SLR-XY – 5
Seat
No.

STATISTICAL METHODS (Paper – V)
Day and Date : Saturday, 31-5-2014 Max. Marks : 70

Time : 3.00 p.m. to 6.00 p.m.

2) Attempt any two questions from Q.2, Q.3 and Q.4.
3) Attempt any two questions from Q.5 Q.6 and Q.7.
4) Use graph paper for plotting of graph.
1. The following table shows that monthly expenditure of 80 employees of company

on morning breakfast. 14
Expenditure (Rs.) No. of Employees

78 − 82 2
73 −77 6
68 − 72 7
63 − 67 12
58 − 62 18
33 − 37 2
38 − 42 4
43 − 47 7
48 − 52 9
53 − 57 13
Calculate Arithmetic Mean, Standard Deviation (SD) and Coefficient of Variation

and Coefficient of Range.
P.T.O.
SLR-XY – 5 -2- *SLAXY5*
2. Solve any two. 14
A) Find the mean deviation from
i) mean and
ii) median for the following data.
Wages 20 18 16 14 12 10 8 6
No. of Employees 2 4 9 18 27 25 14 1
B) Calculate Quartile deviation of dispersion from the following data.
Income Less than 35 35 − 37 38 − 40 41 − 43 43 above
No. of person 14 62 99 18 7
C) What do you mean by statistics ? Describe various applications of statistics.
A) Suppose on an average 1 house in 1000 in a certain district has a fire during
a year. If there are 2000 houses in that district what is the probability that
exactly 5 houses will have a fire during the year. Apply the Poisson
distribution.
B) The following data refers to the dividend (%) paid by two company A and B
over the last seven years. Calculate the coefficient of variation and comment.
A 4 8 4 15 10 11 9
B 12 8 3 15 6 4 10
C) Write a note on characteristics of mean, median and mode.

*SLAXY5* -3- SLR-XY – 5
A) Calculate Pearson’s coefficient of correlation between the indices of wages
and cost of living from the following data :
Wages 100 101 102 102 100 99 97 98 96 95
Cost of
98 99 99 97 95 92 95 94 90 91
living
B) What is normal distribution ? Point out its important properties. Fit Binomial
Distribution of the following data :
X 0 1 2 3 4
F 28 62 45 10 4
C) What is correlation ? Explain various types of correlation.
5. An incomplete distribution is given below. 14
Variable Frequency
0 − 10 10
10 − 20 20
20 − 30 35
30 − 40 40
40 − 50 ?
50 − 60 25
60 − 70 15
You are given that median value is 35 and total frequency is 170.
i) Find out missing frequency.
ii) Calculate the arithmetic mean, mode and quartile deviation of the completed
table.
SLR-XY – 5 -4- *SLAXY5*
6. Below is given the frequency distribution of weights of 60 employees of a

company. 14
Weight in Kg No. of Employees

30 − 35 3
35 − 40 5
40 − 45 12
45 − 50 18
50 − 55 14
55 − 60 6
60 − 65 2
a) Draw histogram for this distribution and find the modal value.
b) Prepare less than cumulative frequency find the median.
c) Represent them graphically using ogive curve.
7. From the following table the ages (x) and the blood pressure (y) of patients. 14
X 52 63 45 36 72 65 47 25
Y 62 53 51 25 79 43 60 33
i) Obtain the regression of y on x and x on y.

ii) Find the expected blood pressure of a patient who is 49 years old.
iii) Calculate correlation coefficient.
__________________
Seat
No.
M.B.A. – II (Semester – III) (New) Examination, 2014

Group E : PRODUCTION AND MATERIALS MANAGEMENT (Paper – XIX)
Paper – I : Purchasing and Inventory Management
Time : 11.00 a.m. to 2.00 p.m.
Instructions : Question No. 1 is compulsory.
Attempt any two questions from Q. 2, Q. 3 and Q. 4.
Attempt any two questions from Q. 5, Q. 6 and Q. 7.
1. Study the following case carefully and answer the questions given at the end.
Accurate equipments produces a range of health care appliances for hospitals.
The company has a good market share and its products are regarded highly in
the field of health care. The new production manager took charge of the production
unit and decided to take a review of the inventory ordering procedures as part of
his larger plan to reduce inventory costs.
One of the company’s products is a blood pressure testing kit. The company
manufactures all of the components for the kit in-house except for the digital
display unit. The company followed a 5 year old policy of ordering display units
from its supplier digital tools at six week intervals. This ordering system was
being followed at the insistence of the supplier. However the supplier digital tools
was bought out by precise devices a year ago and the new supplier decided to
discontinue the six week ordering requirement policy. Accurate equipments
nonetheless continued with the six week ordering policy.
On further investigation the production manager found out that a cost of
Rs. 1,500/- towards placing order and receiving shipment of the display units
from the supplier was incurred. The finance department informed him that an
additional weekly carrying cost of Rs. 100/- for each display unit was also incurred.
The production manager further found that till date precise devices was a reliable
supplier with orders being received by accurate equipments within 5 working
days after they were faxed to the supplier. He thought of reducing cost.
P.T.O.
i) Speculative buying
ii) Master production schedule
iii) Purchase cycle.

i) Vendor rating
ii) Classification of inventory
iii) Objectives of purchasing and inventory management.

i) Demand forecasting
ii) Purchasing of capital equipment
iii) Negotiation and price determination.
5. What are the major factors influencing make or buy decisions ? How are
decisions of make or buy analyzed ? 14
6. What are the objectives of value analysis ? Explain the various value analysis
techniques used for cost reduction. 14
7. What is meant by stores layout ? Discuss the factors considered while planning
layout of stores. 14
_____________________
Seat
No.

Paper – XIX (Gr.c.) : HUMAN RESOURCE MANAGEMENT (Paper – I)
Strategic Human Resource Management (New)

Time : 11.00 a.m. to 2.00 p.m.
Note : 1) All questions carry equal marks.

2) Solve any two questions of Q. No. 2 to Q. No. 4.
3) Solve any two questions of Q. No. 5 to Q. No. 7.
1. Analyse the following case. 14

Rudely shaken, Vijay came home in the evening. He was not in a mood to talk to
his wife. Bolted inside, he sat in his room and brooded over his experience with a
company he loved most.
Vijay, an M.Com and an ICWA, joined the finance department of a Bangalore-based
electric company (Unit 1), which boasts of an annual turnover of Rs. 400 crores.
He is smart, intelligent, but conscientious. He introduced several new systems
in record-keeping and was responsible for cost reduction in several areas. Being
a loner, Vijay developed few friends in and outside the organisation. He also
missed promotions four times though he richly deserved them.
G.M. Finance saw to it that Vijay was shifted to Unit 2 where he was posted in
purchasing. Though purchasing was not his cup of tea, Vijay went into it whole
hog, streamlined the purchasing function, and introduced new systems,
particularly in vendor development. Being honest himself, Vijay ensured that
nobody else made money through questionable means.
After two years in purchasing, Vijay was shifted to stores. From finance to
purchasing to stores was too much for Vijay to swallow.
He burst out before the unit head, and unable to control his anger, Vijay put in his
papers too. The unit head was aghast at this development but did nothing to
console Vijay. He forwarded the papers to the V.P. Finance, Unit 1.
P.T.O.
The V.P. Finance called in Vijay, heard him for a couple of hours, advised him
not to lose heart, assured him that his interests would be taken care of and
requested him to resume duties in purchasing in Unit 2. Vijay was also assured
that no action would be taken on the papers he had put in.
Six months passed by. Then came the time to effect promotions. The list of
promotees was announced and to his dismay, Vijay found that his name was
missing. Angered, Vijay met the unit head who cooly told Vijay that he could
collect his dues and pack off to his house for good. It was great betrayal for
Vijay.
2. Write short answers (any 2). 14

1) Traditional HR vs strategic HR
2) Succession planning
3) Balance score card.

1) Competency based pay
2) Cross cultural training
3) Group pay system.

1) Challenges of HRM
2) Multi-skilling
3) Delphi method.
5. Explain in detail the planning process and its techniques to forecasting. 14
6. State the internal and external factors affecting changing HR environment. 14
7. Elaborate to approaches to work system design along with its process and state
factors effecting design process. 14
______________
Seat
No.

(Group – G) International Business (Paper – I)
Paper – XIX : INTERNATIONAL BUSINESS ENVIRONMENT (New)
Time : 11.00 a.m. to 2.00 p.m.

2) Attempt any two from 2, 3, 4.
1. Case Study : 14
CASE – THE INCREDIBLE JOURNEY OF GOOGLE
In its history of 10 years, what the US based technology firm has achieved is
incredible. The company’s search engine has become the prime tool for most
people seeking information on any topic. In July 2006, over 49 per cent of all
Internet searches were conducted on Google, as against less than 25 per cent or
its nearest riveal, Yahoo. From a turnover of $6.1 billion in 2005, the revenues
shot up to $21.7 billion in 2008.
Google Inc. (the name is a play on the mathematical name for 1 followed by 100
zeros) came into in 1998, as the fruit of a project by two computer science Ph.D.
students at Stanford University, Sergei Brin and Lawrence Page. The search
engines in use at that time were not good at understanding user queries and the
answers they delivered typically included many irrelevant links. As Google’s
website proudly claims, ‘Democracy on the web works’ : Google users are typically
able to locate what they want amongst the first few results of a search.
Online advertising, which generates 96 per cent of the firm’s revenue, is kept
separate from the search results. The ‘sponsored search’ allows the customer to
click on sites related to the particular search-advertisers pay for each ‘ click’
that the consumers make on their websites. The price is determined by advertisers
bidding against each other in real-time online auction for the privilege of having
their message displayed when certain key words are entered in the search engine.
P.T.O.
Google has its presence in India but revenue contribution from Indian operations
was a mearly $200 million in 2008. However, Google pins great hopes on India.
With a head count of 1000 people, its second largest employee base globally
after the US, Google is of the view that it is sitting on top of a veritable goldmine
of online advertising.
With only 6.6 million broadband users, this goldmine might seem a long way off.
But Google’s numbers in India are actually not too shabby. Its social network,
Orkut, has an estimated 13 million active monthly users as of May 2009. Along
with the search page, video service You Tube and its free e-mail (Gmail), Google
India claims to have four of the five leading web properties in India (the fifth being
Rediff). With an active Internet base estimated to be around 50-60 million users,
recent price cuts on broadband offerings as well as cheaper mobile data access
plans have given connectivity a big boost. Auctions for next-generations data
rich 3G mobile networks and Broadband Wireless Access expected by the end
of the year will improve things further. Not surprisingly, global research firm
Forester Research estimates that India will be the world’s third largest broadband
Internet base by 2013.
The business of selling and space to companies can only thrive as long as Internet
users keep flocking to Google’s sites. To retain and attract new users, the company
has been integrating services like railway information, bus schedules, local business
listings, movies, reviews, and geographic information into their search.
Google also provides languages support for people who use Gmail and Google’s
blogging service, Blogger. This service allows users to write a passage in the
“Roman script and the software created by Google will convert it into Hindi and
seven other Indian languages.
Google takes great care while hiring people. The company has fancy for puzzles
and the prospective hires are subject to series of puzzle tests. Those who survive
will find entry into the company.
Googlies on the Way
Google may be sitting pretty as of now. But it must bat firmly as Microsoft’s new
search engine Bing has entered the market already and is poised to cut into
Google’s market. Second, the company has launched too many products, not all
profitable. Further, such proliferation has dented the image of Google as a company
known for focus and simplicity. Third, some products are released not totally
ready for markets.
Fourth, Google has not always anticipated how others might view its projects.
A plan announced in 2004, but conceived much earlier to digitise books in the
collection of major libraries encountered serious opposition from publishers and
authors concerned about infringement of copyright.
Fifth, a serious concern is that the growing internationalization of the Internet

makes it more difficult for the one-size-fits-all search engine to satisfy consumers.
Google’s international advertising revenues are a growing proportion of its total
revenues. This reflects the facts that more than half of its user traffic is outside
the US.
All things considered, Google’s strength cannot be underestimated. It has an

excellent team of executives comprising Eric Schmidt, Larry Page, Sergey Brin
and Nikesh Arora, guiding the destiny of Google. The company has a treasure
trove of trial and error lessons learnt from world across overtime. At least in
India, Google has unique strength to rule over the market.
Google’s top brass is proactive. Having remained a private limited company for
seven years, Google went public in 2005. The company has huge financial
resources at its command. In the US market, Google’s share of video sharing
fell behind the leader – You Tube. Google decided to acquire You Tube for $ 1.65
billion.16
Questions :
1) What is Google’s expectation from India ? Why is it pinning so much hope on

India ?
2) What are the weaknesses of Google ? What are its strengths ?
a) IMF
b) Stages in Globalization
c) Tariff and Non-Tariff Barriers.

a) Give an introduction to International trade theories stated by Adam Smith and
David Ricardo.
b) Explain the importance of “PESTAL Analysis” in Global and International
Business Environment.
c) Explain role of trade blocks like EC and NAFTA in Regional Economic
Co-operation.

1) Explain the role of World Bank as an International Economic Institution.
2) Define MNC. Explain the need and problems of MNCs in India.
3) What is counter trade ? Explain advantages and disadvantages of counter
trade.
5. Define International Business Environment. Explain various modes of entry into

International Business. 14
6. Explain the growing concern for Ecology, Business values and Ethics as well as
CSR in International Business. 14
7. Explain scope and indicators of World Competitiveness. Discuss India’s Current

Position in the competitive International Business Environment. 14
_____________________
Seat
No.

Paper – XX : SALES AND STRATEGIC MARKETING (New)
Group – A : Marketing Management (Paper – II)

Time : 11.00 a.m. to 2.00 p.m.

1. Case study : 14
Prakash was a sales supervisor with a stationery company with around a dozen
salesmen reporting to him. He led a Bohemian i.e. carefree life-style and was
fond of good things in life. Prakash had been appointed a supervisor on the
strength of his seniority. He lacked the other qualities of a supervisory position.
When he was a salesman, he was on black slapping terms with some of his
customers while some others felt scared by him. He obtained results by hook or
crook. As a supervisor, he treated his subordinates as his minions. He expected
the subordinates to pander to his ego and keep him in good spirits. He wanted to
be wined and denied at the cost of his subordinates. His selling effort was minimal.
He wanted his subordinates to foot the bill of his journeys. He wanted them to
provide him a pack of cigarettes every now and then. At the end of the day, he
wanted a treat with a sumptuous meal and liquor.
Such behavior on the part of Prakash had its negative effect on his subordinates.
They got demoralized. Some left out of disgust. A few who continued in absence
of an alternative opportunity worked resentfully. All this affected sales adversely.
Prakash was identified as the key to the problem. He was replaced by a new
supervisor. But what went wrong because of Prakash would not be so easy to
mend.
Could the subordinates have corrected the behavior of Prakash ? What steps
can the organisation take to damage caused by the tenure of Prakash ?
1) Analyse the above case.
2) Identify problem in the case.
3) Suggest alternative solutions.
4) Identify best alternative.
P.T.O.

a) Relationship management
b) Types of calls
c) Product based sales organisation.

a) Sales forecasting and its importance
b) Position of sales management in marketing mix
c) Functional sales organisation.

a) Sales contest
b) Sales record and reporting
c) Sales force objectives.
5. What is need for sales organisation and explain its structure ? Give role of sales
manager in the form of functions and responsibilities. 14
6. Write offensive and defensive competitive strategies are important in strategic

marketing. 14
7. Explain recent trends in marketing specifically focus on Ambush Marketing, Green

Marketing and Contextual Marketing. 14
_______________
*SLRXY56* SLR-XY 56
Seat
No.
M.B.A. II (Semester III) Examination, 2014

STRATEGIC FINANCIAL MANAGEMENT
Financial Management (Group B) (Paper II) (Paper XX) (New)
Time : 11.00 a.m. to 2.00 p.m.
Instructions : i) Q. 1 is compulsory.
ii) Attempt any two questions from Q. 2, Q. 3 and Q. 4.
iii) Attempt any two questions from Q. 5, Q. 6 and Q. 7.
iv) Figures at right indicate marks.
1. From the following balance sheets of Sun Co. Ltd., you are required to prepare
cash flow statement. 14
Balance Sheets
Liabilities 2012 2013 Assets 2012 2013
Equity capital 9,00,000 9,00,000 Fixed assets 8,00,000 6,40,000
General reserve 6,00,000 6,20,000 Investments 1,00,000 1,20,000
Mortgage loan 5,40,000 Stock 4,80,000 4,20,000
P and L A/c 1,12,000 1,36,000 Debtors 4,20,000 9,10,000
Creditors 3,36,000 2,68,000 Bank 2,98,000 3,94,000
Provision for tax 1,50,000 20,000
20,98,000 24,84,000 20,98,000 24,84,000
1) Investment costing Rs. 16,000 were sold during the year 2013 for Rs. 17,000.
2) During the year 2013 part of the fixed assets costing Rs. 20,000 was sold for
Rs. 24,000.
3) Dividend paid during the year amounted to Rs. 8,000.
4) Provision for tax paid during the year was Rs. 18,000.
P.T.O.
SLR-XY 56 *SLRXY56*
2. Attempt any two : 14

a) Legal aspects of merger
b) Vendors management
c) Capital structure theories.
3. X Company Ltd., has a capital of Rs. 10,00,000 divided into shares of Rs. 10
each. It has a major expansion program requiring an investment of another
Rs. 5,00,000. The management is considering the following alternatives for raising
this amount : 14
A) Issue of Rs. 5,00,000 equity shares of Rs. 10 each.
B) Issue of Rs. 5,00,000, 12% preference shares of Rs. 10 each.
C) Issue of 10% debentures of Rs. 5,00,000.
The company is present earnings before interest and tax is Rs. 3,00,000 p.a.
You are required to calculate the effect of each of the above modes of financing
on the earnings per share (EPS) considering that.
1) EBIT of the company will increase by Rs. 1,00,000 after this expansion.
2) Tax liability is at 50%.
You are also expected to suggest the better alternative for the company with
appropriate reason.

a) Cost of capital
b) Business evaluation models
c) EBIT-EPS analysis.

a) Hire purchase finance
b) Leverage analysis
c) Distribution management.
6. What is strategic wage management ? Explain the various components of strategic

wage management in detail. 14
7. What is strategic financial management ? Briefly discuss about 9-s model of

strategic financial management. 14
____________________

Seat
No.

Group – E : PRODUCTION AND MATERIALS MANAGEMENT (Paper – II)
Logistics and Supply Chain Management (New) (Paper – XX)

Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Question No. one is compulsory.

2) Attempt any two questions from Question No. two to four.
3) Attempt any two questions from question No. five to seven.
Roger has run XYZ Dairies for 16 years, providing a home delivery service for
milk, dairy products and related goods. His product is a combination of goods
(the items he delivers) and services (the delivery and associated jobs he does
for customers). At the heart of operations is an information system that contains
details of Roger’s 500 customers, including their regular orders, special orders,
where to deliver, how they pay, and so on.
Each day the system calculates the likely sales of all products for the following
days. Roger adds some margin of safety, allows for known events (such as local
fairs or holidays) and passes his order to Ubex Dairy. The Ubex dairy is 150 km
away and acts as a wholesaler for local dairies and milkmen in its state. On the
evening after it receives XYZ’s order, the dairy delivers it to a holding depot in
Kolkata. Later it moves the order a further 10 km to a cold store in Howrah. At
5:30 AM the following morning Roger collects his order from the cold store and
starts delivering to customers. This normally takes until 1:30 PM in the afternoon,
but on Fridays he spends more time collecting money and often finishes after
5:00 PM. There are several specific problems facing XYZ Dairies. For example,
there is some variation in daily demand – particularly during holiday periods – so
Roger has to carry spare stock. He cannot carry too much, as dairy products
have a short life and anything not delivered quickly is thrown away. Roger aims
P.T.O.
at keeping this waste down to 2% of sales. There are also problems maintaining
a service during holidays, when traffic congestion causes delays, and when
Ubex has difficulties with their deliveries. However, Roger’s main concern is
maintaining his sales over the long term.
Demand for doorstep deliveries is steadily declining as people buy more milk at
supermarkets. The number of milkmen in Howrah has declined from ten in 1987
to two in 2008. Most of Roger’s customers have been with him for many years,
but he generates new custom by canvassing, delivering leaflets, special offers,
carrying a range of other products, introducing new services, and so on.

a) 3PL and 4 PL
b) Supply Chain Security
c) Service Driven Logistics Systems

a) Features of Supply chain management
b) Various elements of transportation cost
c) The growing importance of logistics in business
a) Position of transportation in Logistics and SCM
b) Role and importance of IT in supply chain
c) Principles of Supply Chain Management
5. List and discuss the various mode of transport used for companies. 14
6. What are the various types of documentation required to perform a transportation

service ? 14
7. What are the emerging IT technologies that help expedite the flow of goods in
logistics ? 14
——————
Seat
No.

(Gr. C) HUMAN RESOURCE MANAGEMENT (Paper – II)
Paper – XX : Training and Development (New)

Time : 11.00 a.m. to 2.00 p.m.

2) Attempt any two questions from Q. No. 2, Q. No. 3 and
Q. No. 4.
Q. No. 7.
1. Case Study : 14
Laxmi Group, the company engaged in the business of providing accounting,
auditing and tax services. The employees of the company are Chartered
Accountants. In view of the boom in consultancy business company decided to
expand. As per the company’s policy of promoting within, most of its senior level
employees are promoted from entry-level accountants. The company decides to
invest heavily on training of employees in the form of development of the
inhouse educational and training facilities as a part of policy. Most of the employees
receive training at frequent intervals in the company’s training colleges.
The company’s most thirst of training investment is on technical and procedural
training for entry-level accountants in the areas of accounting, finance, tax,
auditing, project reports and report writing. Laxmi Group has problems in attracting
dynamic and energetic young graduates from the colleges and universities. This
situation seems to be adverse for clients to continue with Laxmi group in case of
existing clients and negative perception in case of new clients. This may be due
to the ‘fast-in, fast-out’ style. As their training content lack the interpersonal
skills many of the employees used to interpret the subtleties of clients needs and
let go.
P.T.O.
The contents related to interpersonal skills introduced subsequently. Some of

the manager’s point out that just two years back the company has already
conducted training in clients and customer relations showing is no improvement
in customer relations. They also added that the return on money spent on training
can’t be justified. Some of the senior managers feel that there should not be
much investment on training because some of the employees may join other
organizations. However, most of the managers feel that investment in the training
is essential, but it remained in dilemma which part of the skill should receive
more orientation and investment.
4) Best solution. 2
1) Kirkpatrick’s design
2) Managing promotion and transfer
3) Techniques of Management development.
1) Out Bound training
2) Warr’s framework
3) Principles of training.
1) Phases of Expatriate training
2) Types of evalulation instruments
3) Electronic Performance Support System (EPSS).
5. Define training. Distinguish between training and development. Explain various

methods of training. 14
6. Explain process of organizational development. Enumerate in detail techniques

of Organizational Development. 14
7. Explain in detail factors affecting career choices. Enumerate various career stages
with suitable examples. 14
_____________

Seat
No.

ENTREPRENEURSHIP AND PROJECT MANAGEMENT
(Paper – XXVI) (Old)
Day and Date : Thursday, 12-6-2014

Time : 11.00 a.m. to 2.00 p.m.

1. A) Match the following :

1) Theory of High Achievement a) High Risk
2) X-efficiency Theory b) Everett Hagen
3) Theory of Innovation c) Leibenstein
4) Theory of Profit d) David McClelland
5) Theory of Social Change e) Joseph Schumpeter
6) Venture Capital f) Discriminating Treatment
7) Women Entrepreneurs g) Knight
B) Say True or False :

1) An entrepreneur is one of the important segments of Economic Growth.
2) Individual private investor for entrepreneurial companies means Angel
Investor.
3) Entrepreneur should be always highly qualified.
4) Projects are in progress for long run and are never ending.
5) First generation Entrepreneur in one who starts industrial unit by innovative
skill.
6) Corporate entrepreneurs are called as Intrapreneur.
7) Entrepreneurship does not include risk bearing.
P.T.O.
2. Write short notes :
a) Entrepreneurial Traits
b) X efficiency Theory
3. Write short notes :
a) Industrial Development Bank of India.
b) Entrepreneurship Development Institute of India.
4. a) What is meant by Angel Capitalist ?
b) What are export oriented units ? How these help for promoting entrepreneurship ?
5. Explain Entrepreneurship as a style of management also explain various types

of entrepreneurs.
6. Explain project management in context with entrepreneurship development. What

various aspects of a project report ?
7. Describe in detail women entrepreneurship with examples and various challenges

to women entrepreneurs.
——————
Seat
No.

MANAGERIAL EXCELLENCE (Old) (Paper – XXVII)

Time : 11.00 a.m. to 2.00 p.m.


1) Creative Insight a) Take advantage of future opportunities
2) Sensitivity b) Picture situations and possibilities with vivid imagery
3) Vision c) Full, undivided attention
4) Versatility d) Art of getting inside another person
5) Focus e) Anticipate and adapt to change
6) Patience f) Positive Results
7) Positive Thinking g) Produces staying power
B) State true or false : 7
1) Leadership is the process of influencing others.
2) Seiri primarily concerns about putting things away that are not needed.
3) Kaizen means no improvement is required.
4) ISO is Indian Statistical Organization.
5) Strategy is a unified, comprehensive and integrated plan.
6) Culture is the social process by which members share their values, beliefs,
and norms.
7) Six Sigma is a scientific and practical method to achieve improvements in
a company.
P.T.O.

a) Strategy and Culture
b) Visionary Leadership
c) Kaizen.

a) ISO standards
b) Emotional Intelligence
c) TQM.
4. Solve any two : 14

a) What is meant by Creating Excellence ?
b) How positive Thinking is essential for Excellence ?
c) Write a note on building culture.
5. Explain importance of leadership and various leadership styles necessary to

create excellence. 14
6. Explain importance of strategy and culture in achieving excellence. How to match

strategy and culture ? 14
7. What is excellence ? Briefly discuss concept, foundation and necessary skills to

achieve excellence. 14
_____________________

Seat
No.
M.B.A. (Semester – IV) Examination, 2014

SERVICES MARKETING (Group A (Old) Paper – IV)
(Marketing Management) (Paper – XXIX)

Time : 11.00 a.m. to 2.00 p.m.
N.B. : 1) Q. No. 1 and Q.No. 7 is compulsory.

2) Solve any 2 questions from 2, 3 and 4.
3) Solve any 1 question from 5 and 6.
1. a) State whether true or false : 7

i) Intangibility is the main characteristics of services marketing.
ii) SERVQUAL model is developed by Gronroos.
iii) Asthetics are the part of physical evidence or environment.
iv) GAP model is developed by Philip Kotler.
v) Service-profit-chain includes loyalty of customers.
vi) Highly trained and skilled staff is the requirement of services marketing.
vii) People, people, people and people are the 4 P’s of marketing mix of
services.
b) Give suitable examples of following terms : 7

i) Pure goods
ii) Goods accompanying with services
iii) Hybrid
iv) Services accompanying goods
v) Pure services
vi) Industrial services
vii) Consumer services.
P.T.O.
2. a) What do you understand by industrial and consumer goods ? Give comparison

between two terms. 7
b) Demand variation is the feature of services marketing. Give measures to

respond to changes in demand. 7

i) Service life cycle
ii) Importance of physical evidence
iii) Service-profit-chain.

i) Challenges before services marketing in India.
ii) Service as a process and as a system.
iii) Reshaping demand using effective pricing.
5. Services marketing plays an important role in the development of economy.

Give the characteristics of services marketing and importance of people in
services marketing. 14
6. “Technology is playing an important role in services marketing.” Explain the

statement with supporting examples. 14
7. Tourism industry is the best source to earn foreign exchange to the country like
India.
Give 7 P’s of Tourism industry and suggest strategies to improve tourism
in India. 14
_________________
Seat
No.

INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
(Old) (Paper – XXIX)
Gr-B : Finance Management (Paper – IV)

Time : 11.00 a.m. to 2.00 p.m.
Note : 1) Q. 1 and 7 are compulsory.

2) Solve any two from question No. 2, 3 and 4 and any one
from Question No. 5 and 6.
1. A) State whether true or false : 4

1) Random walk theory suggests that stock market readjusts itself quickly to
new equilibrium levels.
2) Indifference curves measure risk and return.
3) Beta is directly related to optimal portfolio.
4) Correlation and co-variance techniques are not complimentary methods
for calculation of risk.
B) Match the following : 5
a) High income group a) High returns
b) Corporate bonds b) Tax benefits
c) Equity c) Coupon rate
d) High risk d) Fixed income
e) Interest e) Right to vote
C) Give the long forms of following abbreviations : 5
a) TDS
b) CRISIL
c) BOLT
d) YTM
e) PPF.
P.T.O.
2. Write notes on (any two) : 14
a) Fundamental analysis
b) Systematic risk
c) Random Walk Theory.

a) Systematic investment plan
b) Eliot theory
c) Public provident fund scheme.

a) Fixed deposits
b) Sensex
c) Evaluation of portfolio performance.
5. Explain the concept, types and process of credit rating. Explain the criteria
usually considered for rating a debt instrument. 14
6. Explain the concept of technical analysis. With the help of diagram, explain the
most commonly used charts in technical analysis. 14
7. Explain the concept of modern portfolio management. Explain whether this

concept helps in eliminating risk. 14
_____________________
Seat
No.

LEGAL ASPECTS OF BUSINESS (Paper – VII)

Time : 3.00 p.m. to 6.00 p.m.
Instructions : 1) Q. 1 is compulsory.
1. Attempt following problem giving reasons for your answers (any 4) : 14
1) A agrees to sell to B “ a hundred tons of oil” is the agreement between A and

B is valid.
2) B son of A and A sells to B a horse which he knows to be unsound. A says

nothing to B about the horse’s unsoundness. Does A is silence amounts to
fraud.
3) X agrees to pay Y Rs. 1,000 and in consideration Y agrees to write for him
100 pages within five minutes. Is it a valid contract ?
4) A father and son who were the only members of private company died in an
accident. Does company also comes to an end.
5) X agrees with Y to draw two parallel lines in such a way that they will intersect
each other. Is agreement valid ?
6) ‘X’ promised to marry no one except miss Y and in default to pay her
Rs. 10,000/-. Miss Y sued X since he married someone else. Is agreement
valid ?
P.T.O.

1) Capital structure
2) Consequences of breach of contract
3) State Consumer Protection Council.

1) Lay off and retrenchment
2) Importance of IT Act
3) Kinds of companies.

1) Characteristics of negotiable instrument
2) Strikes and lockouts
3) Prospectus.
5. Define company and explain winding up of company. 14
6. Define contract and explain essential elements of valid contract. 14
7. Explain Consumer Dispute Retressal Forum and provisions relating to the same. 14
_____________________

Seat
No.
MBA – II (Semester – IV) Examination, 2014

Group B : Financial Management (Paper – V) (Old)
INTERNATIONAL FINANCE (Paper – XXX)

Time : 11.00 a.m. to 2.00 p.m.
Instructions: 1) Question No. 1 and 7 are compulsory.

3) Attempt any one question from Q. No. 5 and Q. No. 6.
1. A) State whether the following statements are True or False :
1) In future market standardized contracts are available.
2) Holder of a call option acquires a right but not an obligation to sell a certain
quantity of foreign currency at a predetermined strike price.
3) An exporter would cover itself for his receivables, if he fears the appreciation
of the currency in which he will be getting his receivables.
4) Purchasing power parity theory considers the inflation rate as the base for
deciding the exchange rate between two currencies. 4
B) Give full forms :
1) IBRD
2) EMU
3) IMF
4) SDR
5) GDR
6) DTAT 6
P.T.O.
C) Describe in one sentence :
1) Cross Rate
2) Ask Price
3) Put option
4) Currency at Discount. 4
2. Write short note on (any two) :
1) Convertibility
2) IMF
3) Suppliers credit. 14
3. Discuss the India’s financial sector reforms post globalisation. 14
4. Identify the route that can give maximum arbitrage gain from the following data –
Rs. 45.2302 – Rs. 45. 2403 = 1$ in New Delhi
$ 2.0231 – $ 2.0289 = 1 £ in Newyork
£ 1.0100 – £ 1.0180 = Rs. 100 in London. 14
5. An Indian importer has to pay L 3,00,000 after two months. He fears an appreciation
of Pound sterling. The following data is given spot Rate – Rs. 80.00/L
2 months interest Rate –
India – 10% P.a.
UK – 7% P.a.
What the importer should do ? 14
6. Write short note on (any two) :
1) NASDAC
2) SWAP
3) EXIM Bank. 14
7. Alpha Ltd. is planning for importing a new machine.
Cost of New Machine is US $ 20,00,000
Scrap value after 6 years US $ 2,00,000
Life of Machine – 6 years
Terms of Payment – $ 4,00,000 down payment
$ 8,00,000 after 1 year
$ 8,00,000 after 2 years
Exchange Rate – spot – 1$ = Rs. 45
Expected rate after 1 year = 1$ = Rs. 46
Expected rate after 2 years = 1$ = Rs. 47
Expected rate after 6 years 1$ = Rs. 49
Expected CFAT every year is Rs. 180 Lacs.
Assuming 10% discounting factor, you are required to suggest whether to purchase
or not the new machine.
P/V factor Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

at 10% 0.909 0.826 0.751 0.683 0.621 0.564 14
———————
*SLRXY76* SLR-XY 76
S e a t
N o .
M.B.A. (Part II) (Semester IV) Examination, 2014

Gr.D. System Management (Paper XXX)
Paper V: SECURITY AND CONTROL INFORMATION SYSTEM (Old)
Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Question number 1 and 7 are compulsory.

2) Attempt any two questions from question number 2, 3 and 4.
3) Attempt any one question from question number 5 and 6.
1. A) Choose the correct alternatives from the given alternatives : 5

1) To protect a system from viruses one should ________
i) not allow unauthorized use of floppy disks
ii) scan viruses in files received via a network or floppies
iii) isolate a system from networks
iv) install a roll-back recovery program in the system
a) i) and iii) b) i) and ii) c) ii) and iv) d) i), iii), iv)
2) Some security measures commonly used are
i) data encryption
ii) logging of all accesses to an information system and recording changes
made (if any)
iii) data compression
iv) copying of files
a) ii) and iii) b) i) and iii) c) i) and ii) d) ii) and iv)
3) Control in design of an information system is used to
a) inspect the system and check that it is built as per specifications
b) protect data from accidental or international loss
c) ensure that the system processes data as it was designed to and that
the results are reliable
d) ensure privacy of data processed by it
P.T.O.
4) With regard to methods of controlling computer-based information systems,
the use of locks and security doors are examples of
a) physical protection
b) biometric controls
c) telecommunications controls
d) auditing
5) A security measure to stop unauthorized access to documents is
a) business continuity/disaster recovery
b) physical access restrictions
c) backup/restore
d) network access control
B) fine the terms. (Answers must be to the point and in one or two sentences) : 5
1) Computer Crime
2) Password
3) Computer Virus
4) Firewall
5) Internal Control.
C) State true or false : 4
1) Most security incidents stem directly from the activities of people and particularly
from staff.
2) Information is valid, complete and accurate is called integrity.
3) Control is the process through which manager assures that actual activities
are according to standards leading to achievement common goals.
4) Input control is further divided into hardware and software control.

a) Need for security and control.
b) Information Security.
c) Security Audit.
3. Answer in brief (any two) : 14
a) Explain Logical Security in detail.
b) What do you mean by Back-up ? Explain various Back-up and Recovery Strategies.
c) What types of controls are available for information systems ?
4. Write note (any two) : 14

a) Tele Communication Security.
b) Authentication Protocol.
c) Password Control and Management.
5. As a system auditor, what control measures will you check to minimize threats,
risks and exposures in a computerized system ? 14
6. Explain personal security in detail. 14
7 Explain Data Security in detail. 14
_____________________
*SLRXY78* SLR- XY – 78
Seat
No.

ENTREPRENEURSHIP DEVELOPMENT AND PROJECT
MANAGEMENT (New) (Paper – XXVI)

Time : 11.00 a.m. to 2.00 p.m.
1. Case study :
Financial Technologies Group (NSE : FINANTECH, BSE : FINTECH) is a leader
in providing technology and domain IP (intellectual property) to trade on next-
generation financial markets (exchanges) that can transform lives of common
people by propagating key benefits such as price transparency, trade efficiency,
risk hedging and structured public finance, making these available to the masses.
An engineering graduate from the University of Mumbai, who started career with
the Bombay Stock Exchange (BSE), working on implementation of its online
trading system, Mr. Jignesh Shah initially trained and gained experience in
technology and trading operations at the world’s leading exchanges in USA, UK,
Singapore, Hong Kong and Japan. Soon he spotted the opportunity to make
financial markets more affordable and accessible to the common man through
technology – effectively shifting power from, ‘Wall Street to the man on the
street’. He founded Financial Technologies in 1995 with three of his BSE
colleagues, after they gave up their lucrative US job offers and decided to leverage
the technology and domain expertise, obtained in the USA – for India. The
US$ 10,000 company he financed by mortgaging his home has grown to a
US$3-billion globally respected enterprise in less than 12 years.
Mr. Shah is considered an architect of modern financial markets for his role in
creating a successful Public Private Partnership (PPP) model that can help unlock
significant value from the middle and bottom of the socio-economic pyramid by
P.T.O.
SLR- XY – 78 -2- *SLRXY78*
democratizing, benefits of global trade and economy, thereby driving inclusive

and equitable growth. Mr. Shah’s vision is to empower the common man through
what he terms as ‘Mission Transparency – Using technology’ which seeks to
challenge the role of conventional non-value-added middle men, intermediaries
and vested interest groups who have squeezed producers and consumers by
depriving them benefits of modern, open and efficient markets. He seeks to
bridge the rural-urban economic divide by integrating them into global markets
through electronic market infrastructure. Under the leadership of Mr. Shah,
Financial Technologies has been recognized by the World Economic Form (WEF),
Geneva, among the top “Founding Global Growth Company Members”. It has
been rated as the 8th most valued Software Company as per NASSCOM’s list of
top 1000 Indian IT companies. It has been ranked as the 2nd fastest growing
company in India and one of the top 50 fastest growing companies in Asia,
Financial Technologies has also been ranked No. 1 for delivering the highest
shareholder return over the past three years by Business World in their BW 500
annual ranking. In a sense, he has helped redefine ‘ Brand India’ in IT and services
from one that offers a cost arbitrage value proposition to one that is considered a
global centre for mass disruptive innovation in IP based services for financial
and technology markets.
Mr. Jignesh Shah, who considers himself a ‘capitalist with a socialist heart’, also
personally spearheads the FT foundation which aims to set a corporate example
of making a difference to the community and environment in a positive and
meaningful way through Corporate Social Responsibility (CSR). He is involved
in CSR initiatives such as the setting up of ‘Gramin Suvidha Kendra’ (GSK) in
association with the Department of Posts, Government of India, to cater to the
market information, warehousing, advisory, and agricultural input needs of the
Indian farmers. He is also involved with ‘Pragati’, a training programme in
association with Rotary International Club to empower underprivileged
communities with education and job-oriented training in technology and financial
markets. Along with his wife, Ms. Rupal Shah, he also actively promotes and
encourages corporate giving among the growing legions of wealthy company
executives who are fortunate to be in a position to do so due to their stock grants
in Financial Technologies and group companies like MCX. The crucial task is to
*SLRXY78* -3- SLR- XY – 78
leverage technology and financial markets to level the playing field for creating
jobs, not just for the privileged few who have higher education and know English
but also for the vast majority of the semi-educated populations who have the
trading and entrepreneurial skills but do not have the platform to scale and succeed.
1) Read the case and analyse it. 4
2) Why Mr. Shah is considered an architect of modern financial markets ? 5
3) Explain role of Mr. Shah in social and economic development. 5
2. Write short note on (any two) : 14

a) Entrepreneurial culture with special reference to Intrapreneurship.
b) Contemporary issues in Entrepreneurship.
c) Entrepreneurial Traits.
a) Explain Innovation Theory by Schumpeter.
b) Describe X-Efficiency Theory.
c) Write a note on Entrepreneurship Development Institute of India.
a) Explain Venture Capital Funding.
b) Describe in detail Entrepreneurship Development Cycle.
c) Describe role of NEDB in Entrepreneurship Development.
5. Explain concept of entrepreneur with qualities required to be an entrepreneur.
Compare role and responsibility of Entrepreneur, Manager and Intrapreneur. 14
6. Describe in detail women entrepreneurship, various challenges to women

entrepreneurs. Give two examples of successful women entrepreneurs. 14
7. Explain Business Plan as an entrepreneurial tool. What are elements of
Business Plan ? 14
_____________________
Seat
No.
M.B.A. – II (Semester – IV) Examination, 2014

EXCELLENCE IN MANAGEMENT (Paper – XXVII) (New)

Time : 11.00 a.m. to 2.00 p.m.

2) Solve any two from Q. No. 2 to 4.
3) Solve any two from Q. No. 5 to 7.
1. Analyze the case :
Paul Polman has been the CEO of Unilever, the world’s third biggest consumer
goods manufacturer, since January 2009. Polman has embedded sustainability
at the core of Unilever’s business as a result of his belief in sustainable and
equitable capitalism. He believes that business has to learn to be successful
while contributing to society and supporting environmental sustainability. Under
his leadership Unilever has embedded the three pillars of sustainability into its
corporate structure and business strategy. This is being achieved through the
implementation of Unilever’s Sustainable Living Plan. This plan covers Unilever’s
entire supply chain and aims to double Unilever sales while reducing its overall
environmental footprint and increasing its positive social impact.
Polman is aiming to be a leader, not only for his company, but for the industry by
illustrating the business case for sustainability through the Sustainable Living
Plan. “If we hit all our targets on this plan, but no-one else follows suit, we will
have failed miserably,” says Polman. “We are trying to show that you can be
successful as a business and at the same time show the financial community
this should be one of the better drivers for their investments.”
Polman hopes Unilever’s actions will help move companies away from a focus
on short-term profit and reconnecting business to a sense of purpose. To support
P.T.O.
SLR-XY – 79 -2- *SLR-XY-79*
this objective, under Polman’s guidance, Unilever stopped publishing industry

standard quarterly profit (or earning) reports and moved to publishing revenue-
only reports. Polman told stakeholders. “If you buy into this long-term value
model, which is equitable, which is shared, which is sustainable, then come and
invest with us.”
Polman has acknowledged his action originally caused controversy among Unilever
shareholders but stated. “If you believe in something you have to fight for that
and have the courage to take the tougher decisions that come with it.”
Polman vision appears to be working ; the share price of Unilever has doubled
since he has been CEO.
Polman plays an active role with global sustainability organizations : he is the

incoming Chair of the World Business Council for Sustainable Development and
serves on the Board of the UN Global Compact.
Polman have committed values-based executive leader who position the business
for short and long-term success by driving the company to adapt to – and
influence – structural social, economic and environmental trends and who foster
organization capacity for change and innovation to create sustainable business
models and solutions for the future.
Questions :
1) Identify the kind of leadership mentioned in the case. 4
2) Describe the leadership of Mr. Paul Polman. 5
3) What would be the benefits of above identified leadership to an organisation ? 5

1) Executive skills to achieve excellence
2) Talent management
3) Emotional intelligence.
*SLR-XY-79* -3- SLR-XY – 79

1) Emotional literacy
2) Business process reengineering
3) Corporate social responsibility.

1) Team leadership
2) Executive sensitivity
3) Kaizen.
5. “Excellence is not a destination, it is a continuous journey” – Discuss. 14
6. Explain the various types of leadership styles. 14
7. Explain importance of emotions and the role of emotional intelligence in creating

excellence. 14
_______________
Seat
No.
M.B.A. – II (Sem. – IV) Examination, 2014

MARKETING MANAGEMENT
Group – A : (Paper – III)
Integrated Marketing Communication and Consumers Behaviour (New)

Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) Question no. 1 is compulsory.

2) Attempt any two questions from Q. nos. 2, 3 and 4.
3) Attempt any two questions from Q. nos. 5, 6 and 7.
1. Analyse the case :

Sun-Rich oil is one of the established brand in the local market. It has presence
over all the region and was competitively priced. The company focused on
intensive distribution of the product making it available at almost every corner
Kirana shop. The brand was placed as a ‘healthy oil at affordable price’ supported
by an ad campaign running on various media. The advertisement message was
focused on explaining the quality of oil and the benefits which was appealing the
customers to make a rational choice by selecting Sun-Rich oil. The advertisements
featured a father making smart decision of selecting healthy oil for his family.
The company is currently facing strong competition by another brand ‘Mamata’
in similar category which was new and inferior in quality but priced lower than
Sun-Rich. Few customers shifted to ‘Mamata’ brand for lower price but it was not
of much concern to Sun-Rich. Sun-Rich thought that these price conscious
customers are brand switchers but loyal customers will not switch to other brand.
But to their surprise there was a drastic fall in sales of Sun-Rich due to switching
to Mamata. The marketing research team pointed out the difference in the
positioning of Mamata brand which was ‘a brand selected by mother’. The
advertisements focused on brand name (Mamata-mother’s love) more than the
quality or price or other features of the product. Their ads featured mother who is
caring for the family and showering love by making new recipes.
Sun-Rich brand manager was shocked to see how much an advertisement
message can affect sales.
P.T.O.
1) Analysis of the case. 5

2) Identification of the problem. 2
3) Suggest alternative solution. 5
4) Select best solution. 2
2. Short notes on (any 2) : 14

A) Types of ad copy.
B) Trade fairs and exhibitions.
C) Attribution theory.

A) State the various types of advertisements.
B) Describe AIDA model.
C) Effect of motivation on consumer behavior.

A) Describe client servicing-ad agency relationship.
B) Explain buyer’s and seller’s rights.
C) What is diffusion of innovation ?
5. Late Peter F. Drucker had said “Consumerism is the shame of the total market
concept”. Comment giving your views on the rise of consumerism in India. 14
6. Describe about the importance of the adoption process and explain the stages
involved in the adoption of new products. 14
7. Indian consumers behave differently in their buying decisions. Comment. 14
_____________________
Seat
No.
M.B.A. – II (Semester – IV) (New) Examination, 2014

FINANCIAL MANAGEMENT (Paper – III) (Group – B)
Project Planning and Working Capital Management

Time : 11.00 a.m. to 2.00 p.m.
3) Attempt any two questions from Q. 5, 6 and 7.
1. A Steel Ltd. is considering two mutually exclusive projects. Both require an initial
cash outlay of Rs. 10,000/- each and have a life of five years. The companies
required rate of return is 10% and pays tax at 50% rate. The project will be
depreciated on a straight line basis. The profit before depreciation and taxes
expected to be generated by the projects are as follows :
Year 1 2 3 4 5
Project 1 (Rs.) 4,000 4,000 4,000 4,000 4,000
Project 2 (Rs.) 6,000 3,000 2,000 5,000 5,000
You are required to calculate :

i) Payback period of each project;
ii) Accounting rate of return of each project.
iii) Net present value and Profitability index for each project.
iv) Internal rate of return for each project. 14

a) Generating and screening of idea
b) IDFC
c) Various level of inventory control.
P.T.O.

a) Mr. Kamal has recently set up a restaurant in a prominent shopping complex.
His business is good but because of heavy personal withdrawals he is facing
a liquidity problem. To get a better handle over his cash flows, he requests
you to prepare a cash budget for the next quarter, January through March, for
him. He has provided you with the following information :
i) Sales are expected to be : Rs. 50,000 in January, Rs. 55,000 in February,
and Rs. 60,000 in March. All sales will be in cash.
ii) His estimated purchases are : Rs. 20,000 in January, Rs. 22,000 in
February and Rs. 25,000 in March. Payments for purchases will be made
after a lag of one month. Outstanding on account of purchases in December
last are Rs. 22,000.
iii) The rent per month is Rs. 5,000 and his personal withdrawal per month is
Rs. 5,000.
iv) Salaries and other expenses, payable in cash are expected to be
Rs. 15,000 in January, Rs. 18,000 in February and Rs. 20,000 in March.
v) He plans to buy furniture worth Rs. 25,000 on cash payment in February.
vi) The cash balance at present is Rs. 5,000. His target cash balance, however
is Rs. 8,000. What will be surplus/deficit of cash in relation to his target
cash balance.
b) Factors determining the cash need.
c) Receivables management various costs.
4. Solve any two from the following : 14

a) Causes and symptoms of sick unit.
b) A manufacturing company has an expected usage of 100,000 units of certain
product during the next year. The cost of processing an order is Rs. 40 and
the carrying cost per unit is Rs. 0.50 for one year. Lead time on an order is
five days and the company will keep a reserve supply of two days usage. You
are required to calculate :
a) The EOQ and
b) The reorder point (Assume 250 days year).
c) A company sells 40,000 units of its products per year at Rs. 35 per unit. The
average cost per unit is Rs. 31 out of which variable cost per unit is Rs. 28.
The average collection period is 60 days. Bad debts losses are 3% on sales
and the collection charges amount to Rs. 15,000/-
The company is considering the proposal to follow strict collection policy

which would bring down the losses on account of bad debts to 1% of sales
and average collection period to 45 days. It would however, reduce the sales
volume by 2000 units and increase collection expenses to Rs. 25,000/-
The company required a rate of return of 20%. Would you recommend the
adoption to the new credit policy ? (Assume 360 days in a year for purpose of
your calculation).
5. Describe the decision tree approach with the help of an example. How is this
technique useful in capital budgeting ? 14
6. From the following details prepare an estimate of the requirements of working

capital :
Production 60,000 units
Selling price per unit Rs. 5/-
Raw material 60% of selling price
Direct wages 10% of selling price
Overheads 20% of selling price
Material on hand 2 months requirements
Production time 1 month
Finished goods in store 3 months
Credit for material 2 months
Credit allowed to customers 3 months
Average cash balance Rs. 20,000/-
Wages and overhead are paid at the beginning of the month following. In production
all the required materials are charged in the initial stage and wages and overhead
accrue evenly. 14
7. Explain Venture Capital. Explain its features and the early stage of Venture
capital financing. 14
_______________
Seat
No.
M.B.A. (Part – II) (Semester – IV) (New) Examination, 2014

Group E : PRODUCTION AND MATERIALS MANAGEMENT (Paper – III)
Industrial Engineering

Time : 11.00 a.m. to 2.00 p.m.

A group of 12 workers were responsible for assembling water heating geysers. A
number of different models with different capacities were being manufactured.
With appropriate small tools, each worker assembled a part of the geyser. The
partially completed geyser was transferred from one workstation to another.
When the geyser was completed an inspector would check it over to ensure that
it was working properly. The geyser was then placed for proper packaging in
different containers.
The assembly line was properly balanced by industrial engineers who had used
time and motion study to break jobs into subassembly tasks. The time required
for each subassembly had also been balanced so that the task performed by
each worker was supposed to take exactly the same amount of time.The workers
were paid on an hourly basis.
The Inspector observed that morale amongst workers was low and there were a
percentage of badly assembled geysers. Rejects caused by the worker rather
than faulty materials were about 25%.
After discussing the issue with management it was decided to have a meeting
with the workers. The workers were asked whether they would like to build the
geysers individually. The workers agreed with an option of going back to the old
program if the new one did not work well. After several days of training each
worker began to assemble the entire geyser.
The workers were ably supported and motivated by the Inspector. Productivity
increased considerably. Controllable rejects caused by workers had dropped
from 25% to 2% in 6 months. The workers had responded positively and their
morale was high and the workers did all the routine inspection by themselves.
The Inspector was transferred to another job in the organization.
P.T.O.
Questions :
a) Analyze the case 5
b) Identify the problem 2
c) Find out alternative solutions 5

i) Type of allowances
ii) Role of supervisor in method improvement studies
iii) Multiple activity chart.

i) Performance rating
ii) Man-Machine Chart
iii) Productivity and fatigue.

i) Need for method study
ii) Difference between normal time and standard time.
iii) BPR in productivity improvement.
5. Define Work Study and explain its scope in raising the productivity in an enterprise ? 14
6. What is ergonomics ? Explain various factors considered in ergonomics. 14
7. Distinguish between normal and working areas ? Discuss their relation to workplace
arrangement. 14
_____________________
*SLRXY83* SLR-XY 83
S e a t
N o .

HUMAN RESOURCE MANAGEMENT
Industrial Relations and Labour Regulation
(Group C) (Paper III) (New Course)

Time : 11.00 a.m. to 2.00 p.m.

1. Case Study : 14
Human Rights Protection
Reebok. The well known athletic shoe multinational gets its product contract
manufactured by independent firms in the developing countries. The MNC which
gives importance to low cost and high quality is also concerned with human
rights protection and requires its suppliers to follow the following human rights
standards.
Nondiscrimination : Reebok will seek business partners that do not discriminate
in hiring and employment practices on grounds of race, color, national origin,
gender, religion or political or other opinion.
Working hours/overtime : Reebok will seek business partners who do not require
more than 60-hour work weeks on a regularly scheduled basis, except for
appropriately compensated overtime in compliance with local laws, and we will
favour business partners who use 48-hour work weeks as their maximum normal
requirement.
Forced or compulsory labour : Reebok will not work with business partners that
use forced or other compulsory labour, including labour that is required as a means
for political coercion or as punishment for holding or for peacefully expressing
political views, in the manufacture of its products. Reebok will not purchase
materials that were produced by forced prison or other compulsory labour and
will terminate business relationships with any sources found to utilize such labour.
P.T.O.
Fair wages : Reebok will seek business partners who share our commitment to
the betterment of wage and benefit levels that address the basic needs of workers
and their families so far as possible and appropriate in light of national practices
and conditions. Reebok will not select business partners that pay less than the
minimum wage required by local law or that pay less than prevailing local industry
practices (whichever is higher).
Child labour : Reebok will not work with business partners that use child labour.
The term child generally refers to a person who is less than 14 years of age, or
younger than the age for completing compulsory education if that age is higher
than 14. In countries where the law defines child to include individuals who are
older than 14, Reebok will apply that definition.
Freedom of association : Reebok will seek business partners that share its
commitment to the right of employees to establish and join organizations of their
own choosing. Reebok will seek to assure that no employee is penalized because
of his or her non-violent exercise of this right. Reebok recognizes and respects
the right of all employees to organize and bargain collectively.
Safe and healthy work environment : Reebok will seek business partners that
strive to assure employees a safe and healthy workplace and that do not expose
workers to hazardous conditions.
1) Which of the above mentioned Human rights are not sincerely followed in
India ? Explain with examples.
2) Why is Reebok interested to have partners who give more importance to
Human Rights Protection ?

a) Collective bargaining
b) Maternity Benefit Act, 1961
c) Workers participation in industrial management.

a) Role of labor and welfare officer
b) Objectives of Minimum Wages of Act, 1948
c) Significance of peace and harmony in industrial relations.
1) What do you mean by social security ? Explain the meaning and importance
of social security.
2) Explain the constitution, working and objectives of ILO in India.
3) Explain the provisions of Industrial Employment Standing Order Act, 1946

and its applicability.
5. Define Industrial Relation. Explain scope and importance of industrial relation

and highlight various approaches to industrial relation. 14
6. What is industrial dispute ? What are the causes of industrial dispute ? What
are the preventive remedial measures to avoid industrial dispute by the dispute
settlement machinery ? 14
7. Explain the role of trade union in industrial relation. Explain the objective provisions,
duties, liabilities of registered trade union as per Trade Union Act, 1926. 14
_______________
Seat
No.

Group F : AGRICULTURE BUSINESS MANAGEMENT (Paper – III)
Agricultural Production Management (New)

Time : 11.00 a.m. to 2.00 p.m.

3) Attempt any two from question No. two to four.
4) Attempt any two from question No. five to seven.
1. Analyze the case : 14

Consider the market for grains
1) Is the demand for grains relatively elastic or relatively inelastic with respect
to the price ? Explain why.
2) Is the demand for grains relatively elastic or relatively inelastic with respect
to income ? Explain why.
3) Is the supply of grains relatively elastic or relatively inelastic with respect to
the price ? Explain why.
4) On the graph, draw the demand and supply curves as you have described
them. Show the equilibrium price and quantity.
5) Over time, the demand for wheat has shifted to the right. Why has this occurred ?
6) Over time the supply of wheat has shifted to the right. Why has this
happened ?
7) Which do you believe has shift more over the past century : the demand
curve or the supply curve. Explain why.
P.T.O.
2. Write short note (any two) : 14

a) Proprietorship
b) Capital farming
c) Demand for agricultural products.

1) Production function and its type
2) Irrigation management
3) Production and supply of farm products.

a) Production planning
b) Effects of new technology in agri farming with management
c) Agricultural production and productivity trends in India.
5. Explain in detail the causes for low productivity. Enumerate irrigation management.
Explain production and supply of farm products and production function and its
type. 14
6. Demand for agricultural products. Explain agricultural production and productivity

trends in India. 14
7. Describe in detail occupational structure. Explain in detail co-operative farming

and corporate farming with its advantages and disadvantages. 14
––––––––––––––––––––
Seat
No.

Group G – INTERNATIONAL BUSINESS
International Marketing (Paper – III) (New)

Time : 11.00 a.m. to 2.00 p.m.

1. Analyse the following case : 14

Under fast developing/changing marketing conditions, Kodak evolved its new
product and business strategy. The company generally used product
standardization with required regional modifications and took account of
international product life cycle in deciding its strategy.
Kodak has been successful in thriving for many years on its tested business
model of selling plenty of cameras at low prices and generating big profits on
inks, chemicals and papers used for making prints. But that strategy almost
collapsed because of digital revolution and foreign competitors invading Kodak’s
long-standing control of the photography business. Kodak shares, which moved
around $60 in the beginning of the decade, have fluctuated up and down-but
mostly down, since then. According to Thomson Financial, only two out of eleven
analysts who track Kodak rate it a ‘buy’, six rate it a ‘sale’ and Credit Suisse
First Boston just terminated coverage.
To respond to changed customer expectations and demand pattern, Kodak went
for product innovation and introduced in the market easy to use digital cameras.
This has been a success and with this, Kodak is showing signs of a turnaround.
Kodak cameras and softwares are selling well and this has prompted / urged
consumers to take another took at the brand. The company’s EasyShare digital
cameras are neck-to-neck competitors with Sony’s models with each commanding
about 20 percent market share.
P.T.O.
SLR-XY – 85 -2- *SLR-XY-85*
Many analysts are, however, sceptical about Kodak’s financial and profit
restoration in the new environment. They argue that thermal printer ribbons,
coated papers and inks do not offer 60 percent margin which film commanded.
However, Kodak’s supporters maintain that the critics are missing an important
element of the turnaround : profit margin on sales to consumers and in the industrial
(B-to-B) market can reach or even exceed, a steady 30 percent.
Kodak has gradually unfolded its product and business strategy. Responding to
customer requirements, the company has opened 55,000 self-service kiosks
doing brisk business in retail stores far more than rivals like Fuji and Sony.
Kodak’s printing docks and other devices for simplifying making of prints at
home are also bestsellers. Kodak commands almost 57 percent of the market
for snapshot printers which make 4'' by 6'' prints. This guarantees the company
a good share of the market for the coated papers and thermal ribbons which the
printers use. Although, Kodak does not make consumer inkjet printer, it is only
second to Hewlett-Packard in sales of Inkjet papers.
As part of its product and extension strategy, Kodak has moved forward from
digital innovations in cameras. To strengthen and achieve synergy in print
solutions, Kodak has gone for related diversification through acquisition.
Kodak bought Sun Chemical’s 50 percent of Kodak polychrome graphics which
sells film based and digital products. The company has also taken over
Heidelberger’s share of NexPress solutions which makes large digital printers.
These two operations, combined with other acquisitions, give Kodak a full line of
commercial printing products and complete the new product strategy.
1) Analyze the case study
2) Identify the problem
3) Generate possible alternatives
4) Choose the best alternative.

1) Role of internet in international marketing
2) Importance of ecological concerns in international marketing
3) Advantages of personal selling in international marketing.
*SLR-XY-85* -3- SLR-XY – 85

1) Stages in new product development
2) Problems of promotion in international marketing
3) Types of international intermediaries.

1) Product mix decisions
2) Requirement of export packing
3) Components of international logistic management.
5. Explain in detail steps involved international marketing research process. 14
6. What is transfer price ? What are the three basic factors affecting price in any
market ? What considerations enter into the pricing decision ? 14
7. Describe various combinations of product and promotion strategies available to

international marketer. When is it appropriate to use each ? 14
_______________
Seat
No.

Group – D : SYSTEM MANAGEMENT (New)
Paper – III : Relational Database Management System

Time : 11.00 a.m. to 2.00 p.m.
2) Solve any two from Q. 2, 3 and 4 and any two from 5, 6 and 7.
1. Case Study. 14
Normalize the following up to 3NF
Application Serial No., First Name, Surname, Middle Name,
Address, City, Pin Code, Phone No., E-mail, Course Name,
Application date, Academic year, Form Fee Receipt No,
form fee receipt date, Form fee amount, Payment mode,
DD/Cheque number.
2. Write short notes on (Solve any two) : 14

i) Primary Key and Foreign Key
ii) Data functions
iii) Users of RDBMS.

i) Advantages and disadvantages of Normalization
ii) abs and ceil
iii) to_char and to_date.

i) Drop and Truncate
ii) Hierarchical Data model
iii) Joins.
P.T.O.
5. Explain Report Writing in details. 14
6. Write a queries for following : 14

i) Create a unique listing of all jobs that are in department 80. Include the
location of the department in the output.
ii) Write a query that displays the employee’s last names with the first letter
capitalized and all other letters lowercase and the length of the name for all
employees.
iii) Write a query to display the current date. Label the column Date.
iv) Display the last name of all employees who have an a and an e in their last
name.
v) Display the last name and hire date of every employee who was hired in
1994.
vi) Display the last name and salary for all employees whose salary is not in the
range of $ 5,000 and $ 12,000
vii) Create a query to display unique job codes from the EMPLOYEES table.
7. Explain Entity Relationship Diagrams with example in details. 14
_______________
Seat
No.

RETAIL AND RURAL MARKETING (New)
Paper – IV : Group – A : Marketing Management

Time : 11.00 a.m. to 2.00 p.m.

Q. No. 4.
Q. No. 7.
4) Figures at right indicate marks.
1. Case Study :
The case is about Indian Retail Opportunities in future. The shop is the most
substantive unraveling of intellectual and information exchange of the retail
business in the Indian subcontinent. It presents the business of retail in the region
to a global audience with the express aim of facilitating, understanding about
encouraging investment in this massive marketplace.
At India Retail Forum, It is a congregation of some of the best retail brands
companies and minds from across the globe, from diverse retail-related segments,
from retail estate and design and architecture, to visual merchandising, retail
support and technology based Indian retail has to play a part larger than its
definition implies. The industry is in a catalyst’s role to fulfill in the country’s
economic destiny, a destiny that is finally finding it. Economic prosperity also
means higher standards of living and high consumption levels and only an efficient
and organized retail sector can ensure and sustain this growing demand of the
evolved consumer. The challenges of the newly found growth are tremendous
and as they say can make or undo the story. The Shop is a market date for all the
industry’s head honchos, brands, retailing mall and shopping center developers,
real estate firms, architects and designer logistics and technology support vendors.
In essence, the shop takes to the world and gets the world to understand and
appreciate the fastest growing consumerist region of modern times. This case
conveys the message about opportunities and growth for retail in India. Organized
retail ensures customers about future scope and advantages.
P.T.O.
1) Read and analyse the case. 4

2) Discuss challenges faced by Indian Retail Sector. 5
3) Comment on opportunities for retail in India. 5
2. Write a short note on following (any two) : 14

a) 4 A’s of rural marketing mix.
b) Site selection.
c) Buying for single and chain store.

a) Location planning.
b) Marketing for agricultural inputs.
c) Role and responsibilities of merchandiser.

a) Rural VS Urban market.
b) Product Life Cycle in rural market.
c) Rural market in India.
5. What is rural marketing mix ? Discuss in brief marketing strategies for rural
market. 14
6. What is retail merchandising ? Explain the nature and process of merchandising. 14
7. Explain the term retial marketing. Different types of retial formats are influencing
on consumer perception towards retail business in India. 14
_____________________
Seat
No.

INVESTMENT MANAGEMENT (New)
Group B : Financial Management (Paper – IV)

Time : 11.00 a.m. to 2.00 p.m.
Instructions : Q. No. 1 is compulsory.

Attempt any two questions from Q. No. 2 to Q. No. 4.
Figures to right indicate marks.
1. Mr. Shivraj aged about 40 years is a sales manager with an engineering company.
His take home pay is around Rs. 30,000 per month. His family consists of his
wife and two children aged 13 years and 8 years. He believes in the philosophy
of “living for today and that tomorrow will take care of itself”.
Therefore, he does not have any investment plan and not much savings either.
His astrologer has told him that he will live long and therefore he has still not
taken LIFE or MEDICLAIM insurance policy.
His wife manages the house and takes tuitions for school children and earns
about Rs. 5,000 a month. However, she managed to purchase about 25 grams of
gold so far out her savings.
You are his investment advisor. You are required to give reasons and explain to
Mr. and Mrs. Shivraj that buying an insurance policy should be their first priority.
Also recommend the suitable type and term (years) of policy for them. In addition
also suggest other investment avenues to them. 14

a) Systematic risk
b) Active and passive strategy
c) Down theory.
P.T.O.

a) CRISIL
b) Characteristics of investment
c) Markowitz model.

a) CARE
b) Random walk theory
c) Post office schemes.
5. There are two alternatives available for investment. Mr. Jay is planning for
investing in one of these securities. With the help of given information select
the best alternative on the basis of expected rate of return and standard deviation. 14
Outcome Company A Company B
Expected return Probability Expected return Probability
1 6 0.3 8 0.2
2 10 0.5 14 0.5
3 12 0.2 18 0.3
6. What is portfolio management ? Comment on the formulation of portfolio strategy,

selection of asset mix and performance evaluation. 14
7. Explain the concept of fundamental and technical analysis. Briefly discuss about
commonly used charts in technical analysis. 14
________________
Seat
No.

Group E : PRODUCTION AND MATERIALS MANAGEMENT
Paper – IV : Quality Management

Time : 11.00 a.m to 2.00 p.m.

Wind Energy Limited (WEL) was the manufacture and seller of wind turbine
generators. In a short span of a decade and a half since its inception in 1990 the
company became the third largest global player in the global wind energy market
by following a strategy of cost effective solutions to bridge the demand and
supply gap in the wind energy equipment market. The company offered a wide
range of products and developed a vertically integrated supply chain for
components. With a Mission of becoming a global leader and a provider of state
of the art wind turbine generators at the most competitive price, Wind Energy Ltd.
followed an aggressive acquisition plan to expand its technology base and product
range. To attune with its mission the strength of its staff increased from 36 in
1990 to over 10,000 in 2005.
The same year the company started receiving complaints about defects in the
wind turbine blades supplied to its customers in the USA. WEL was able to
address the issue promptly and offered solutions which were appreciated by it
customers. However the incident had an adverse effect on its reputation which
affected the inflow of orders adversely. The industry considered this issue
negatively and many were apprehensive about WEL’s capability to provide reliable
wind turbine blades.
Just as the issue seemed to be under control a year later reports of cracks in
blades supplied by WEL appeared in Industry Journals. It was reported that the
cracking was because of extreme gusts in the region. There were reports about
lower availability of turbines, its incompatibility with the electricity grid and regular
breakdowns due to cold weather in projects managed by Natural Energy Ltd.
P.T.O.
one of the largest customers of WEL. Natural Energy Ltd. had purchased 350
turbines from WEL and had called for an emergency meeting with WEL officials.
WEL accepted the defects and vowed to analyse the problem and give a solution
within 3 months. Market buzz was that Mission of WEL was a reason for some
crucial tests like life cycle and destructive tests on blades being bypassed.
2 months later the VP-Quality Management of WEL announced that the company
had come up with a plan to overcome the issue occurring at Natural Energy Ltd.
He declared that WEL would undertake up a retrofit program to solve the blade
cracking problem in the turbines. The company announced that the retrofit required
structural strengthening of all the blades and would complete the task within 6 months
and for this purpose the company had provisioned an amount of $100 million. A
couple of days after the announcement WEL’s stock crashed by 30%.
Questions :
a) Analyze the case 5
b) Identify the problem 2
c) Find out alternative solutions 5
i) Quality and competitive advantage
ii) Juran Quality Trilogy
iii) Quality Audit.

i) Cost of Quality
ii) Benefits of ISO 9000 certification
iii) Importance of quality policy.
i) Benefits of quality Circles.
ii) Importance of, Reliability’ in Total Quality Management.
iii) Applications of Control Charts.
5. Comment on ‘Quality is meeting or exceeding customer’s expectations’. Describe
the various aspects of customer driven quality. 14
6. Explain the 14 steps involved in Crosby’s Quality Management. 14
7. Explain the importance of managing human resources in a Total Quality
Environment. 14
_____________________
Seat
No.

Gr-C : Human Resource Management (New)
PERFORMANCE MANAGEMENT AND COMPENSATION (Paper – IV)

Time : 11.00 a.m. to 2.00 p.m.

2) Answer any 2 from Q. No. 2, 3 and 4.
3) Answer any 2 from Q. No. 5, 6 and 7.
1. Analyze the following case : 14

Kalyani Electronics Corporation Ltd. recently diversified its activities and started
producing computers. It employed personnel at the lower level and middle level.
It has received several applications for the post of Commercial manager Computer
Division. It could not decide upon the suitability of the candidate to the position,
but did find that Mr. Prakash is more qualified for the position than other
candidates. The Corporation has created a new post below the cadre of General
Manager i.e.; Joint General Manager and asked Mr. Prakash to join the
Corporation as Joint General Manager. Mr. Prakash agreed to it viewing that he
will be considered for General Manager’s position based on his performance. Mr.
Anand, the Deputy General Manager of the Corporation and one of the candidates
for General Manager’s position was annoyed with the management’s practice.
But, he wanted to show his performance record to the management at the next
appraisal meeting. The management of the Corporation asked Mr. Shastri, General
Manager of Televisions Division to be the General Manager incharge of Computer
Division for some time, until a new General Manager is appointed. Mr. Shastri
wanted to switch over to Computer Division in view of the prospects, prestige
and recognition of the position among the top management of the Corporation.
He viewed this assignment as a chance to prove his performance.
P.T.O.
The Corporation has the system of appraisal of the superior’s performance by

the subordinates. The performance of the deputy General Manager, Joint General
Manager and General Manager has to be appraised by the same group of the
subordinates. Mr. Prakash is a stranger to the system as well as its Modus
Operandi. Mr. Shastri and Mr. Anand were competing with each other in convincing
their subordinates about their performance and used all sorts of techniques for
pleasing them like promising them a wage hike, transfers to the job of their
interest, promotion, etc. However, these two officers functioned in collaboration
with a view to pull down Mr. Prakash. They openly told their subordinates that a
stranger should not occupy the ‘chair’. They created several groups among
employees like pro-Anand’s group, pro-Shastri’s group, Anti Prakash and Shastri
Group, anti-Anand and Prakash group.
Mr. Prakash has been watching the proceedings calmly and keeping the
management in touch with all these developments. However, Mr. Prakash has
been quite work-conscious and top management found his performance under
such a political atmosphere to be satisfactory. Prakash’s pleasing manners and
way of maintaining human relations with different levels of employees did, however,
prevent anti-Prakash wave in the company. But in view of the polticalisation,
there is no strong pro-Prakash’s group either.
Management administered the performance appraisal techniques and the

subordinates appraised the performance of all these three managers. In the end,
surprisingly, to the workers assigned the following overall scores. Prakash : 560
points, Shastri : 420 points and Anand : 260 points.

1) Objectives and benefits of human resource accounting
2) Challenges of appraisal
3) Features of assessment centre.
1) Challenges to remuneration
2) Development centre
3) Welfare recreational facilities.
1) Principles of wage and salary administration.
2) Significance of performance management.
3) Problems of job evaluation.
5. Define fringe benefits. Explain in detail the various types of fringe benefits. 14
6. State job evaluation. Elaborate the methods to job evaluation. 14
7. Explain the nature of incentives. State the detail the incentives for sales people
and professional employees. 14
––––––––––––––––––––
*SLRXY91* SLR- XY – 91
Seat
No.
M.B.A. – II (Semester – IV) (New) Examination, 2014

Group – F : AGRICULTURE BUSINESS
MANAGEMENT
Paper – IV : Agro-Processing Industries and Rural Industrialization

Time : 11.00 a.m. to 2.00 p.m.

2) Attempt any two from Question No. 2 to 4.
1. Mr. Rakesh Desai, the Chairman of Annpurna Food Products Ltd. [AFPL], calls a
special meeting of the Board of Directors of his company. He reels out a lot of
data and estimates for building a case for his company entering into a new
venture, viz., the production of soft drink of fruit pulp variety – a product closely
related to the company’s present business of food. Moreover, given the growth
figures of soft figures of soft drink business in the past 20 years, the prospects
of its growth in future seem to be quite strong. Mr. Desai strikes upon the members
the urgency of taking the decision because it will help maintain the profitability
level that the company has achieved now. Any delay, he believes, will mean the
loss of a very fruitful opportunity which may not be available again for a long time.
To convince the members he stresses the following aspects :
1) There is likely to be stiff competition from the two existing dominant
companies-the highlands and the lowlands – their main product being cola
drinks.
2) There is still room for entry, as has been revealed by the successful entry of
new players in the field in the past few years.
3) AFPL has experience in the manufacturing of food products [which are allied
items] and in the bottling activity. No new bottling plant would be needed. The
company has a well-developed transportation and distribution network existing
at present. However, no cost details have been worked out regarding these
factors.
P.T.O.
SLR- XY – 91 *SLRXY91*
4) AFPL, being late entrant, can introduce the latest technology and would,
therefore have cost advantage.
5) The soft drink market has reasonably good returns but it is a highly risky
market.
6) Developing brand loyalty is likely to be costly and extremely difficult, though
the promotional efforts should be greatly aided by the fact that the company
has a high degree of consumer recognition.
Mr. Desai feels that the above information is good enough for the members
to give a ‘go-ahead’ signal for the new project. He wants the board to take
decision immediately as this opportunity should not be missed. 14
1) Analyze the case
2) Identify the major issues
3) Recommend alternative solution
4) Suggest the best solution.
1) Agro based industries
2) Flowery culture
3) Problems of cottage and small scale industries.
1) Causes of rural unemployment
2) Marketing of yarn
3) Agreement on agriculture.
1) Excess stock with sugar factories
2) Global challenges before co-operative spinning mills
3) Structure of Co-operative banks in India.
5. Describe in detail Dairy Co-operative in Maharashtra. 14
6. Describe in detail Co-operative Sugar Industry in Maharashtra. 14
7. Describe in detail Promotional measures of KVIC like subsidies, incentives
and financial inputs. 14
_____________________
Seat
No.

INTERNATIONAL FINANCIAL SYSTEMS AND MARKETS (New)
Paper – IV : Group G-International Business

Time : 11.00 a.m. to 2.00 p.m.
Instructions : Q. No. 1 is compulsory.

Figures at right indicate marks.
1. Case Study : 12
Bretton Woods, Reversed
A number of IT countries are currently in an apparently durable monetary regime;
this is the most striking contrast with previous international monetary systems
such as the Bretton Woods system. But there are many others. In fact, there are
so many points of comparisons between the features of the Bretton Woods system
and the behaviour of the inflation targeters. Most of the differences are
straightforward between the systems are straightforward. Mundell’s celebrated
“Incompatible Trinity” states that fixed exchange rates, free capital flows and a
domestic focus for monetary policy are desirable goals that are mutually exclusive.
Most IT countries have liberalized capital markets and relinquished control over
their exchange rates, the exact opposite of the Bretton Woods system. 26 Since
the IT countries float, there is typically no important role for public capital flows
anymore; speculative activity on the foreign exchange markets revolves around
floaters, not speculators trying to attack a country’s fixed rate. And the ten
increased volume of private capital flows has allowed the system to handle large
sustained current account imbalances, which are proportionately larger now than
during the Bretton Woods regime. The current system seems to be delivering
P.T.O.
different (often better) economic outcomes than the Bretton Woods regime. But
it is also interesting to trace the history of the system. The Bretton Woods
system was deliberately planned, the outcome of a long series of negotiations
between eminent economists representing the interests of critical countries.
“Bretton Woods” itself is the name of the resort town in New Hampshire where
the conference delegates signed the agreements for the International Monetary
Fund, the World Bank and the ITO/GATT in July 1944. The deliberate design and
construction of the Bretton Woods system can be contrasted with the evolution
of the current system. Countries that adopt IT do not agree to join an internationally
recognized monetary system and do not accept commonly accepted “rules of
the game” either implicitly or explicitly. Rather, the system has grown in a more
Darwinian style, simply because of its manifest success. International cooperation
is simply not a key part of the current international monetary system. This is
another difference with the Bretton Woods system which required massive
international cooperation to function. 27 accordingly; many of the key institutions
of the Bretton Woods system are now essentially irrelevant. The International
Monetary Fund has evolved into a crisis-manager for developing countries (often
those suffering speculative attacks on their fixed exchange rate regimes), and
plays no real role in the new system. There is no special role for a center or
anchor country like the United States that is, no “N/N-1 problem”. Gold is irrelevant
(as is the SDR). Developing countries are participating more quickly and fully in
the system than they did under Bretton Woods. They key 11 players are central
banks; these are now more independent, accountable and transparent than under
Bretton Woods. One final point is of interest. Serious objections had been made
to the Bretton Woods system by well-known economists long before its demise.
Robert Triffin observed as early as 1947 that the system had a tendency to meet
the demand for reserves through the growth of foreign dollar balances, making it
dynamically unstable. Milton Friedman famously made the case for floating
exchange rates in 1950, a case emphatically echoed by Harry Johnson in 1969.
By way of contrast, there is a much greater alignment of IT with academic thought.
Indeed, much of the case for inflation targeting was made by distinguished
academics including Ben Bernanke, Rick Mishkin, and Lars Svensson.

a) Foreign Exchange Market Activities
b) Interest Rate Parity
c) Role of financial intermediaries.

a) International Bond Market
b) FDI
c) Indian Forex Scenario.

a) International Development Banking
b) Problem of Debt Servicing
c) Balance of Payment Theory.
5. What is international securities market ? Discuss various instruments of

international market. 14
6. Discuss about complexities and issues in financial decisions of a multinational

firm. Briefly explain various aspects of commercial borrowings. 14
7. What is international financial management ? Briefly explain various phases of

international monetary system. 14
_____________________
Seat
No.

Group – D : SYSTEM MANAGEMENT (New)
Paper – IV : Security and Control Information System

Time : 11.00 a.m. to 2.00 p.m.
1. Analyse the following case, identify the problem, suggest alternative solutions
and suggest the best solution : 14
XYZ Ltd. is public electronic funds transfer network company that operates
switches in the capital cities of all states in India. Because much of the data
transmitted throughout the network is sensitive, the data must be encrypted to
preserve its privacy and to prevent and detect any unauthorized alterations to
the data.
To implement encryption facilities throughout the network, XYX uses secure
encryption devices. These devices are placed at each end of a communication
line. They store the encryption key and they perform encryption and decryption
functions. Before a new customer can use the network XYZ must install a black
box at the customer’s site. Thus when the customer transmits data to a Centnet
switch, it is encrypted by the black box before transmission. Similarly when the
customer receives data from a Centnet switch, it is encrypted before it is
processed on the customer’s computer.
Each customer in the network chooses his or own encryption key. During the
initial installation of a customer on the network, the customer is asked to generate
randomly a 16-bit key. The customer is advised strongly to generate the key as
two separate 8-digit parts. Each part should be known only by one customer
employee, that is, no customer employee should be privy to the fully key. When
the key has been generated, each part should be securely stored at different
locations by the customer.
P.T.O.
To install the key in the black boxes, the two customer employees who know the
separate keys must attend a Centnet office. The key is installed using a secure
terminal to which a black box is first attached. Behind closed doors, one customer
employee enters the first part of the key into the secure terminal. After the entry
is completed, the second customer employee enters the second part of the key
in the same manner. Thus Centnet employees do not know the keys entered by
the customers, nor does the customer employee know the full key.
After key entry has been completed, the contents of the black box are copied
securely into two other black boxed. Thus, black boxes ultimately hold the
encryption key. One is then installed at the Centnet switch, the second is installed
at the customer site, and the third is for backup purposes.
2. Write short notes on (any two) : (2×7=14)

1) Security and need for security
2) Three Security Goals
3) DES and AES.

1) Traditional cipher techniques
2) Digital signature and its process
3) Kerberos.

1) MD5
2) Intrusion Detection Systems
3) Role based Access Control.
5. Discuss the various types of security in details. 14
6. What are the various types of security attacks that threaten security of IT/IS ? 14
7. Briefly define what is meant by a security program. What are the eight major
steps that must be undertaken during the conduct of a security program ? 14
_________________
*SLRXY* SLR-XY 94
S e a t
N o .

INTERNATIONAL MARKETING (NEW)
Group A : Marketing Management (Paper V)
Time : 11.00 a.m. to 2.00 p.m.
Instructions : Q. 1 is compulsory.
Attempt any two questions from Q. No. 2, to Q. No. 4.
Figures at right indicate marks.
1. Case Study : 14
Cultural barrier or Catalyst.
Cultural barriers is one of the most talked about in international business problems.
It is, however, very interesting to note that cross-border transmission of culture
is very rampant. Many politicians, sociologists and others are highly critical of
the invasion of the Western culture in the developing countries. The export of
American culture is interpreted as mean to spread American imperialism. The
Coca Cola culture or the corn flakes culture or the pop culture, the term which
has come to be very broadly used to include, besides the pop music and associated
thing, the Western products and styles such as foreign jeans, cola drinks, fast
foods, Hollywood movies and like the youth, particularly, are crazy about, has
fast spread to the developed and developing countries. The emergence of culture
as economic goods that can be traded-crafts, music, films, TV programmes,
software, books, tourism etc.-has contributed very substantially to the
globalization of culture.
A UNESCO study shows that world trade in goods with cultural content-printed
matter, literature, music, visual arts, cinema and photographic, radio and television
equipment-has grown tremendously. For the United States the largest single
export industry is pilot aircraft, computers or automobiles-it is entertainment, in
films and television programmes. Hollywood films grossed more than $30 billion
worldwide in 1997 and in 1998 a single movie, Titanic, grossed more than $1.8
billion. As the Human development Report 1999 points out, the vehicles for this
trade in cultural goods are the new technologies. Satellite communications
technology from the mid-1980s gave rise to a powerful new medium with a global
reach and to such global media networks as CNN. The development of the Internet
is also spreading culture around the world, over an expanded telecommunications
infrastructure of fiber optics and parabolic antennas.
P.T.O.
SLR-XY 94 *SLRXY*
The Report referred to above points out that the global market for cultural products
is becoming concentrated, driving out small and local industries. At the core of
the entertainment industry-film, music and television-there is a growing dominance
of US product, and many countries are seeing their local industries wither. Although
India makes the most films each year, Hollywood reaches every market, getting
more than 50 percent of its revenues from overseas, up from just 30 percent in
1980. It claimed 70 percent of the film market in Europe in 1996, up from 56
percent in 1987 and 83 percent in Latin America and 50 percent in Japan. By
contrast, foreign films rarely make it big in the United States, taking less than
three percent of the market there. In the light of the above account, evaluate the
view that culture is a highly difficult barrier to international business. Lot of
implications of the spread of pop culture for business. State the reasons for the
adoption, particularly by the youth, of the pop culture. Can pop culture encourage
achievement motivation. Discuss the social implications of the pop culture.

a) WTO
b) Pre-shipment documents
c) Marketing programme in global marketing.

a) Indo-Sri Lanka Free Trade Agreement
b) Global Marketing Segmentation
c) Global Media Decisions.

a) Challenges and opportunities in global marketing
b) Trade strategy in India
c) Global product positioning.
5. What is International Marketing ? Explain the various market entry strategies in

global market. 14
6. What is Product ? Briefly discuss the product decisions and product life cycle in
global market. 14
7. Explain the term Global Marketing Environment and its various components. 14
_____________
Seat
No.

Group B : FINANCE MANAGEMENT (Paper – V)
International Finance (New)

Time : 11.00 a.m. to 2.00 p.m.

1. A US based plastic manufacturer is considering a proposal to produce high
quality plastic glasses in India. The necessary equipment to manufacture the
glasses would cost Rs. 1 lakh in India and it would last 5 years. The tax relevant
rate of depreciation is 25 per cent on written down value. The expected salvage
value is Rs. 10,000. The glasses will be sold at Rs. 4 each. Fixed cost will be Rs.
25,000 each year and variable cost Rs. 2 per glass. The manufacturer estimates
it will sell 75,000 glasses per year; tax rate in India is 35 per cent. The US
manufacturer assumes 20 per cent cost of capital for such a project. Additional
working capital requirement will be Rs. 50,000.
The US manufacturer will be allowed 100 per cent repatriation each year with a
with holding tax rate of per cent.
Should the proposal of setting up a manufacturing unit in India be accepted by
the US manufacturer ?
Spot and expected exchange rates are as follows :
Spot Rs. 50/$
Year-end 1 50
2 50
3 52
4 52
5 52
P.V. Factor at 20 per cent :
Year : 1 2 3 4 5
PV Factor : 0.833 0.694 0.579 0.482 0.402 14
P.T.O.

1) International Equity Market
2) NASDAQ
3) Are there any arbitrage gains possible from the data given below ?
Assume there are no transaction costs :
Rs. 55,500 = £ 1 in London
Rs. 35,625 = $ 1 in Delhi

$ 1,5820 = £ 1 in New York.

1) Forward Market and Future Market
2) FEDAI
3) Convert the following rates into outright rates and indicate their spreads :
Currency Spot 1 Month 3 Months 6 Months

Rs./$ 35.6300/25 20/25 25/35 30/40
Rs./£ 55.2200/35 40/30 50/35 55/42

1) FDI
2) Supplier’s Credit
3) IMF
5. Discuss various techniques of covering risks in international business. 14
6. The US price index moves from 110 to 125 and the Japanese price index
moves from 105 to 110 over a period of two years. The spot exchange rate
is $ 1 = Yen 112. What would be the spot exchange rate in 2 years ? 14
7. Define globalization. Explain India’s financial sector reforms in detail. 14
_____________
Seat
No.

PRODUCTION AND MATERIALS MANAGEMENT (Paper – V) (New)
Group – E : World Class Manufacturing

Time : 11.00 a.m. to 2.00 p.m.

1. Study the following case carefully and answer the questions given at the end :
In 2005, ABC Inc., USA was faced with a financial crisis with many of its leading
drugs nearing patent expiry. The company announced cost-cutting initiatives
including a reduction of its annual budget by US$A billion. However, the company
realized that cost-cutting measures alone wouldn’t suffice.
To ensure that ABC once again moved to a strong position, it had to adopt a
strategy to leverage its human capital in an efficient manner. On analyzing the
activities of the employees, Tim Knight the head of ABC works program, found
that instead of focusing on high-value work for which they were recruited,
employees spent a disproportionate amount of their time on mundane tasks such
as data entry, researching, creating documents, working with PowerPoint, etc.
He researched and found out that outsourcing of tasks was a possible solution
to the problem at ABC and he profiled several of India’s virtual-assistant companies
which would device a program to meet Knight’s objective. Knight decided to
outsource the time wasting tasks to two Indian based Business Process
Outsourcing (BPO) firms, which was well appreciated by the employees. According
to Knight, the ABC works program had helped increase productivity of its
employees and these highly-paid employees of ABC were now able to better
focus their time and attention on more strategic aspects of their work rather than
waste precious time and effort on less important and routine tasks. Thus
executives now had more time to focus on higher level tasks which also resulted
in reduction in project related costs.
P.T.O.
However some industry observers were not happy about the initiative as they
felt that instead of outsourcing these tasks to other countries, these should have
been outsourced to companies or people in the USA itself. Over time this line of
thinking got support even from executives of ABC. Tim Knight was to make a
presentation on whether to continue with the existing Indian BPO firms or to
outsource the work to USA firms.
Questions :
i) Analyze the case. 5
ii) Identify the problem. 2
iii) Find out alternative solutions. 5
iv) Give the best solution. 2

i) Benefit of JIT in manufacturing.
ii) Quality as a competitive tool in the global market.
iii) Automation in material handling system.

i) Effect of industrial pollution on human health.
ii) Group technology
iii) Human resource as a factor of value addition to an organization.

i) Reliability
ii) Technology as a strategic tool for world class excellence
iii) Cellular manufacturing system.
5. What is meant by benchmarking ? Discuss the reasons for benchmarking stating
their advantages and disadvantages. 14
6. What are the challenges faced by managers around the world ? How does top
management’s vision towards excellence define a company’s strategy towards
manufacturing ? 14
7. Explain the importance of being a world class manufacture to an Indian company.
How are Indian manufacturers competing with their counterparts in Asia ? 14
––––––––––––––––––––
Seat
No.
M.B.A. – II (Sem. – IV) Examination, 2014

GLOBAL HUMAN RESOURCE MANAGEMENT
Gr. C : Human Resource Management (Paper – V) (New)

Time : 11.00 a.m. to 2.00 p.m.
Instructions : i) All questions have equal marks.

ii) Question number 1 is compulsory.
iii) Solve any two from question numbers 2, 3, 4 and any two
from question numbers 5, 6, 7.
1. Solve the following case study. 14

Horicon Fabrics was started in 2000 in Japan with the mission to be a global
market leader by providing quality fabric and fabric products. The managing
director San Chuie started his business by using Chicago market for understanding
the needs of customers. He had conducted market survey by dividing Chicago
market in to three parts according to the income level of customers. He was
found that there were different preferences according to the buying capacity of
customer. According to the demand from customers Horicon Fabrics was made
different strategies to push their products in the market. Within one year San
became successful to spread organization’s wings in the country and capture
more and more market in Japan. He appointed 20 managerial positions,
40 administrative staff and 600 operative workforce by using local staffing policy.
In 2005 Horicon Fabrics was started 5 branches for providing more market
demands. The total number of working human resource was 5500. All positions
were filled by using HCN’s. The main advantage of local people was to recognize
customer need and a fulfill needs within expected time. There was an availability
of low cost workers. There was no need to give special training for maintaining
healthy relations.
Now Horicon Fabrics is making a plan to start subsidiaries in India and Afghanistan
having the same strategy which is to provide product in time according to needs
of customers. Mr. San is thinking to send PCN’s on managerial positions but
other directors are opposing for expatriates.
Why other directors are opposing ? Give proper reason with analysis of the case
and as a subsidiary HR manager make a staffing policy by supporting appropriate
benefits.
P.T.O.

a) Kidnapping and Ransom Insurance.
b) HRM and corporate social responsibility.
c) International Labor Relations.

a) Knowledge management and knowledge transfer.
b) Terrorism – safety and global HR.
c) Headhunting.

a) Off-shoring.
b) Best practice in international reward.
c) Selecting expatriate managers.
5. What are the challenges for HRM in global business ? Explain the impact of inter
country differences on HRM. 14
6. What is international staffing ? Explain different approaches of international

staffing. 14
7. State the meaning of recruitment and selection. Explain new trends in recruitment
and selection in IHRM. 14
_____________________
Seat
No.

Group – F : AGRICULTURE BUSINESS MANAGEMENT
Paper – V : International Trade and Agriculture (New)

Time : 11.00 a.m. to 2.00 p.m.

1. Lettuce Farmer : The farmer is Mr. Mao Sorn from, Kro Heng Commune, Kampong
Speu Province. He is 37 years old and attended primary school up to Grade 3.
His family has 8 members ; his wife who finished Grade 7, two sons, three
daughters, and his mother. Three family members help in farm operations, particularly
vegetable and rice growing. Aside from lettuce, he also grows other vegetables,
such as tomato, cucumber, pea, okra, zucchini squash (green and yellow varieties),
pakchoi and egg plant.
Mr. Mao Sorn contacted Lucky Supermarket in Phnom Penh through the
intervention of the Peri-urban Agricultural Center (PUAC). Lucky Supermarket is
a chain of supermarkets in Cambodia.
Mr. Mao Sorn has been a vegetable grower since 1991 but started supplying the
supermarket in 2006 when he joined the Khmer Farmer Garden, a project of PUAC.
PUAC is the only intermediary and driver of the supply chain from the farmer to
supermarkets. PUAC’s main requirement is that farmers should employ organic
lettuce culture without chemical fertilizer (only liquid compost is used) and no
pesticide spray. The other requirement is that lettuce should be free of defects
due to leaf spotting, wilting, rotting or physical damage. Lettuce varieties grown
in his 30 m × 50 m vegetable farm include Romaine, Frisee, green Batavia, red
Batavia, Red Sun, BHR, BHG, Oak leaf green, Lolo Rossa, and Lolo Bianda.
These varieties are all-season crops and can be harvested 45 days after planting.
P.T.O.
The planting plan arranged by PUAC is followed to ensure year-round availability.

Staggered planting is practised and, for each cropping, 2-3 furrows are used. In
one year, 24 croppings can be done. Harvested lettuce is collected by PUAC,
cleaned, sorted and packed in the PUAC packing house, and transported to
Phnom Penh, about 60 km away, for distribution to supermarkets. Mr. Mao Sorn
wants to take benefit and supply lettuce to PUAC.
1) Analyze the case
2) Identify the major issues
3) Recommend alternative solution
4) Suggest the best solution. 14

1) Bilateral Trade
2) Factor Mobility
3) GAT T.

1) International capital flows
2) AGMARK
3) IBRD.
4. Write short noes (any two) : 14

1) IMF
2) W TO
3) Tariffs and Quota.
5. Discuss in detail Strength, Weakness, Opportunity and Threats of Cereals from

the point of the view of exports. 14
6. Explain in detail SDR Mechanism and its working. 14
7. What do you mean by international trade ? Explain in detail theory of comparative

advantages. 14
_______________
*SLRXY99* SLR-XY 99
S e a t
N o .

INTERNATIONAL BUSINESS (New)
International Logistics
(Group G) (Paper V)

Time : 11.00 a.m. to 2.00 p.m.

1. Case Study. 14
E-Channels
The breakthrough in information technology has revolutionized the international
marketing channels. It has facilitated in overcoming logistics barriers such as
distance, speed and cost of transport to international markets, especially in
sectors related services.
P.T.O.
Amazon.com grew its sales at a very fast rate than other retailers, with its 93%
annual growth rate. Its virtual marketing channel (Figure) made it the earths
biggest book store in July 1995; since then it has expanded into a wide range of
product lines. Dell computer sells personal computers directly through the Internet
to its global customers on build to order basis rather than build to forecast
basis. However, the firm has a very efficient supply chain management system
so as to ship PCs on a local or regional basis.
While globalization in the 1980s initially sent FDI2 and low-value added
manufacturing jobs to low-cost countries, the next stage of globalization, however,
witnessed the shift of white-collar jobs to these developing countries, ranging
from basic research and chip design to engineering and financial analysis. In
India, IT service designs, call centres and back-office work of large global
corporate houses generate about $ 10 billion in exports. Indian providers such as
Infosys, Tata and Wipro are recognized global leaders in their fields and many IT
firms from the US are hiring their services. The Peoples Republic of China has
become a key product developer for General Electric, Intel Microsoft, Philips
and other electronics multinationals. Many global companies approach Chinese
firms for hardware design and embedded software. In the Philippines, more than
8,000 foreign companies source their work to nine different Information Technology
(IT) parks equipped with fiber-optic links in the country. The country is known for
its English-speaking workforce, college-educated accountants, software writers,
architects, telemarketers and graphic artists.
With digitization, the Internet and high-speed data networks as the driving force,
all kinds of knowledge-related work can now be done almost anywhere in the
world. Corporate down sizing in the US and Europe is also helping in creating
more high skilled jobs in developing countries. It is estimated that nearly 600,000
jobs will have moved from the US to low-wage countries by 2005, including
295,000 in office support and 109,000 in computer-related activities. This figure
is estimated to rise to more than 3 million by 2015, including 1.7 million in office
support and almost 500,000 in computer-related occupations. This covers a wide
range of professions, such as life sciences, legal services, art and design,
management, business operations, computing, architecture, sales and office
support.
The recipient countries, in turn, are helped by a large supply of educated and
highly skilled workforce and the high rate at which these countries produce
university graduates. The PRC, for instance, produces twice as many graduates
in mechanical engineering as the US does. In the Philippines, which produces
about 380,000 college graduates a year, there now exists an oversupply of
accountants trained in US accounting standards, while India has more than
500,000 IT engineers.
Questions :
1) What is the importance of E-channels in todays international business ?
2) Discuss the growth of retail and service sector industries in recent years.

a) Logistical objectives of transportation
b) Key task of logistic and supply change manager
c) Forecasting models of supply chain.

a) Service driven logistic system
b) Intermediaries in global logistics
c) Bullwhip effect due to lack of coordination.

1) What is the importance of having a global supply chain strategy ? Explain
with example any two bench marking supply chain organization.
2) Explain the meaning of 3PL and 4PL service provider in global logistics.
3) Explain various approaches to inventory management in global supply
chain management.
5. Explain the meaning and importance of logistic and supply chain management in
international business. What is the role of government in controlling international
trade and its impact on logistics and supply chain ? 14
6. Explain the strategic importance of transportation in global logistics ? Also explain

role of international ocean transportation, international air transportation and
international land transportation. And their types in global logistics. 14
7. Explain the role and importance of IT in supply chain management. What is the
role of MR, DRP, ERP, PDM, EIP etc in providing IT solutions for supply chain
management ? 14
_______________

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*SLRXY3* SLR-XY  3

M.B.A. (Part  I) (Semester  I) Examination, 2014

Day and Date : Thursday, 29-5-2014 Total Marks : 70

Instructions : 1) Q. No. 1 is compulsory.

2. Attempt any two of the following : 14

3) Clearks theory of profit.

3. Attempt any two of the following : 14

4. Attempt any two of the following : 14

5. Critically examine the law of return to scale. 14

6. Trade cycle is purely monetary phenomenon. Discuss. 14

7. What do you mean by Monopolistic Competition ? Explain price-output

M.B.A. (Part  I) (Semester  II) Examination, 2014

Day and Date : Friday, 9-5-2014 Total Marks : 70

2) Which of the following is defined as a state of felt deprivation of some

3) Marketers can provide four types of utility to target customers. Which of

2. A) Define Marketing Management. State and explain Marketing concept with

3. Answer the following :

4. Explain Buyers decision process. Discuss the role of psychological factors in

5. Define Marketing Management. Discuss various approaches to Marketing. What

M.B.A. I (Semester – II) (Old) Examination, 2014

Day and Date: Monday, 12-5-2014 Total Marks : 70

Note : 1) Each question carries equal marks.

1. A) Fill in the blanks : 7

B) State whether True or False : 7

2. Write short notes (any 2) : 14

3. Write short notes (any 2) : 14

4. Write short notes (any 2) : 14

5. Define Compensation. State the various components of remuneration along with

7. Explain the various functions to H.R.M. 14

M.B.A. (Part – I) (Semester – II) Examination, 2014

Day and Date : Tuesday, 13-5-2014 Max. Marks : 70

N.B. : 1) Q. 1 and Q. 7 are compulsory.

1. A) Select the correct alternative from the following : 7

6) What are the tasks of a purchase department in an organisation ?

B) Fill in the blanks : 7

2. Write short notes on (any 3) : 14

3. Define maintenance, state importance of maintenance and give different types of

4. What is inventory management ? Explain different types of inventory

6. ‘Production planning and control is the key success of a business organisation’.

7. What is Production Management ? Explain the roles and responsibilities of

M.B.A.  I (Semester  II) Examination, 2014

Day and Date : Monday, 12-5-2014 Max. Marks : 70

Note : 1) Each question carries equal marks.

1. Analyse the following case : 14

Vijay, an M.Com and an ICWA, joined the finance department of a Bangalore-

2. Write short answers (Attempt any 2) : 14

3. Write short answers (Attempt any 2) : 14

4. Write short answers (Attempt any 2) : 14

5. Define HRM. Explain in detail the functions of HRM. 14

6. State the objectives to recruitment. Selection is also called as a scanning process.

7. Define Career. Explain Career planning and its stages. 14

M.B.A. (Part – I) (Semester – II) Examination, 2014

Day and Date: Thursday, 15-5-2014 Total Marks : 70

Instructions : 1) Question no. one is compulsory.

2. Write short answers on any two : 14

3. Write short answers on any two : 14

4. Write short notes on any two : 14

5. WTO is a threat or an opportunity to Indian Economy. Discuss. 14

7. Explain fully achievements and failures of Economic Planning in India. 14

SLRXY3 SLR-XY 3

M.B.A. (Part I) (Semester I) Examination, 2014

3) Clearks theory of profit.

6. Trade cycle is purely monetary phenomenon. Discuss. 14

M.B.A. (Part I) (Semester II) Examination, 2014

M.B.A. I (Semester II) Examination, 2014

M.B.A. I (Semester II) Examination, 2014

2 " " &

D e m a n d # & % " ! "

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M.B.A. II (Semester III) (Old) Examination, 2014

M.B.A. (Part 1) (Semester 1) Examination, 2014

6. Write a formal report as a marketing manager to your companys Vice President of

7. What is meant by the term Communication ? What are the barriers to