LOVELY PROFESSIONAL UNIVERSITY

DEPARTMENT OF MANAGEMENT

IN

DISTT. - SRI GANGANAGAR AND HANUMANGARAH

(RAJASTHAN)

SUBMITTED TO LOVELY PROFESSIONAL UNIVERSITY

In partial fulfillment of the

Requirements for the award of Degree of

Master of Business Administration

FACULTY GUIDE
MR. VISHWAS CHAKARNARYAN

SUBMITTED BY:
AMULDEEP SINGH
S1901A08

93
 DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
PHAGWARA

CONTENTS PAGE NO.

Acknowledgement 3.
Certificate 4.
Executive Summary 5.

1) Introduction (6 – 13).

a) Pepsi in India 7.
b) Pepsi in Rajasthan 8.
c) Features of Pepsi Product 9.
d) Hierarchy and Reporting System 11.
e) Human Resource 12.
f) Competitive Brand 12.
g) Achievements and Awards 13.

2) Purpose of the Study (14 – 15).

3) Literature Review (16 – 22).

4) Research Methodology (23 – 44).

a) Objectives of Research 24.

b) Scope of the Study 24.
c) Data Collection 25.

5) Data Analysis and Data Interpretation (45 – 87).

6) Findings and Recommendations (88 – 92).

a) Findings 89.
b) Recommendation 90.
c) Limitations of Study 91.
d) Conclusion 92.

Bibliography (93 – 94).

Annexure 95.

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 ACKNOWLEDGEMENT

For fulfilling M.B.A. summer course training I had to work in an organization for which that opportunity was
given to me by Varun Beverages Ltd.

I express my profound gratitude to the Varun Beverages Ltd. Sri GangaNagar It’ s unit manager Mr.Parkesh
Chopra who has been very kind to allow me to undergo summer training in this esteemed organization

I convey my hearty thanks to Mr. Vipul Varma (TDM) and Mr. Pushpander Choudhary (Area Development
Co-ordinator) for giving me constant guidance, support and cooperation with discussions of various points from
time to time.

This acknowledgement will not be complete without special thanks to Mr. Ranjeet Tiwari (Marketing Executive)
and my university Faculty guide Mr. Vishwas Chakranayan who gave me guidance and courage during my
project.

Lastly I express my thanks to friends and my family members.

SRIGANGANAGAR (RAJASTHAN) AMULDEEP SINGH

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 Executive Summary

I have completed my summer training in VARUN BEVERAGES LTD. SRIGANGANAGAR. My summer training topic
is Market Share Analysis of Pepsi in Sriganganagar(Rajasthan). The objective of the study is to find out market share of
Pepsi and Coke in Sriganganagar and Hanumangarah district and to find out customer perception about Pepsi and Coke.
Primary research is use for this study and a questionnaire also filled from 40 customers by me. The study covers 139
retailers from Sriganganagar City, Karanpur, Sadulshahar, Padampur and Hanumangarah junction in Rajasthan. The
study also explains the different brands of Pepsi and Coke. Mainly primary data is use for this study in the form of
questionnaire. After the completion of the study it is find out that in main market of Sriganagnagar the market share of
Pepsi is 62% and the market share of coke is 38% and in Jawhar Nagar the market share of Pepsi is 72% and the market
share of coke is 28% In Karanpur the market share of Pepsi is 79% and the market share of Coke is 21%. In Sadulshahar
the market share of Pepsi is 78% and the market share of Coke is 22%. In Padampur the market share of Pepsi is 74%
and the market share of Coke is 26%. In Hanumangarah Jn. The market share of Pepsi is 68% and the market share of
Coke is 32%.

It also find out that 73% average premier customers like Pepsi and 27% premier customers like coke and 69% non
premier customers like Pepsi and 31% non premier customers like coke.

The study also helps in to identify the key counters. In the end of the study the recommendations for Pepsi is that they
should reduce their advertisement cost so their products can be cheaper, home delivery of their products and 150 ml pack
should be launch.

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 CHAPTER-1

 INTRODUCTION
Pepsi In India
Pepsi In Rajasthan
Features Of Pepsi Product
Hierarchy And Reporting System
Human Resource
Competitive Brand
Achievements And Awards

PEPSI IN INDIA

Pepsi is us Based MNC entered in Indian market in 1989 as PEPSI Foods India Ltd. After the liberalization policy on
India Govt. it entered in India with the corporate mission.

93
The mission of PEPSI is to Increase the value of the share holders investment is through sales growth cost control &
wise investment of resources. The company thinks that the commercial success depends on quality & customer
orientation that include safe products, economically efficient & environmentally sound.
The started there operations in India by setting up its first bottling plant at Phillaur (Punjab) & first launch was made in
the markets of Ludhiana in the year 1990.

By entry in Indian market PEPSI had faced lot of debate endless questions & even fierce count battles in Bombay &
Calcutta high courts even in the supreme court that debate was on whether to allow Pepsi Co. in to the Indian market as
part of larger fruit & food product venture in partnership with Volta’s & Punjab agro Industries. Several claims were also
made by some of the top officials of Pepsi that it well helps India’s agriculture progress. This also generates employment
& economic opportunity in Punjab to a degree that well even solve the terrorist problem. Export prospects were so large
that helps to solving Indian foreign exchange problem & so on.
Because of this the country would earn nearly 200Cr. Foreign exchange over 10Yr When the new joint venture export
fruit juice & other food product New, today Pepsi foods in a fully company having a name Pepsi Co Indian Holding Ltd.
with its headquarters at Gurgaon. The total No. of bottling plants have increased up to 28 out of which 16 plants are on
franchise basis & the remaining 12 plants are owned by the company.

PEPSI IN RAJASTHAN

Pepsi started its functions & operations in Rajasthan in the Year of 1990 by appointing Jai drink in Jaipur. It’s
franchisee in the year 1992; the franchisee was Rajasthan Beverage Pvt. Ltd. It was a marketing company.
For Rajasthan market Pepsi Co. pays its full attention to cater the need & wants of the customer by starting “VARUN
BEVERAGE LTD.” In June 1995 this is the bottling plants of Pepsi the estimated project cost come out to be Rs. 50Cr.
Out of which, 20Cr. Is the cost of Land, Building & Plant & Rest 30Cr is the cost of marketing equipment’s eases
delivery van. empty bottles & laboratory etc.

PRODUCTION:

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The production capacity of this plant has 320 bottles per minute (300ml.) the average production is about to 10,000
cases per day ass after every 6 hours of continuous operation. Plant has to be shut down for 2 hours for the purpose of
sanitation.

FEATURES OF PEPSI PRODUCTS

Physical features according to their packing taste (flavour) and size which are available to the customers.
PRODUCT SIZE PACAKAGE FLAVOUR
PEPSI 200 ML GLASS BOTTLE COLA
300 ML GLASS BOTTLE
330 ML TIN PACK
500 ML PET BOTTLE
1000 ML PET BOTTLE
1500 ML PET BOTTLE
2000 ML PET BOTTLE
MIRANDA 200 ML GLASS BOTTLE ORANGE
300 ML GLASS BOTTLE
330 ML TIN PACK
500 ML PET BOTTLE
1000 ML PET BOTTLE

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 1500 ML PET BOTTLE
2000 ML PET BOTTLE
MIRANDA 200 ML GLASS BOTTLE LEMON
300 ML GLASS BOTTLE
500 ML PET BOTTLE
1500 ML PET BOTTLE
2000 ML PET BOTTLE
7 UP 300 ML GLASS BOTTLE CLEAR LEMON
330 ML TIN PACK
500 ML PET BOTTLE
1000 ML PET BOTTLE
2000 ML PET BOTTLE
DEW 200 ML GLASS BOTTLE NEON
300 ML GLASS BOTTLE
330 ML TIN PACK
500 ML PET BOTTLE
1000 ML PET BOTTLE
2000 ML PET BOTTLE
SLICE 200 ML GLASS BOTTLE MANGO
250 ML TETRA PACK
600 ML PET BOTTLE
1200 ML PET BOTTLE

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 HIERARCHY AND REPORTING SYSTEM

Before we really go into individual’s role and responsibilities we must be first clear about hierarchy and reporting system
which has been shown under by charts.

PSR PSR PSR PSR

CE CE CE

ADC ADC ADC

TDM TDM TDM

UM

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 HUMAN RESOURCE

As nature of soft drink Industry is a seasonal Industry the No. of employees keeps on changing. The 80 permanent
employ staff in the company. During the peak season when the demand of drinks is high the No. of employees increases
up to a total of 400.
The division are made for Rajasthan market namely:

Total market of Rajasthan is divided in to 8 divisions namely Jaipur, Ajmer, Udaipur, Alwar, Kota, Sikar, Sri
Ganganagar, Jodhpur.
There are 220 distributors all over Rajasthan. Jaipur market is taken over by two C&F Agents and 5 distributors. Jaipur
is enjoying a major market share of 25% of the total Rajasthan Markets followed by Jodhpur division with 15%.

COMPETITIVE BRAND

The Brand which are in direct competition-

Product Co. Brand Competitor Brand Flavour

Brand Company
1.Pepsi Coca- cola Coca- cola Cola
2.Pepsi Aha Thumbs up Coca- cola Cola
3.Miranda Limca Coca-cola Lemon
4.Slice Maaza Coca-cola Mango
5.Miranda Fanta Coca-cola Orange
6.7-up Sprite Coca-cola Clear
7.Lehar Kinley Coca-cola Soda
8.Aquafina Kinley Coca-cola Water

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 ACHIVEMENTS AND AWARDS

Pepsi India Bottle gets International Bottle of the Year Awards

First Indian Entrepreneur to get this Prestigious Awards:-
New Delhi, Feb 19,1998; Pepsi’s franchisee bottle in India , Mr. Ravi Jaipuria who owns M/S. Agra Beverages
Corporation associate companies Deviyani beverages (Noida) and Varun Beverages Ltd.(Alwar) received the
Donald M. Kendall Bottle of the year 1997 . This prestigious trophy was presented to Mr. Ravi jaipuria at a glitterig
award ceremony at PepsiCo’s continental year celebrations at Hawaii, USA recently. The award was presented by Mr.
Donald M.K Kendall, founder of Pepsi Co. Inc. in the presence of Mr. George Bush. {The president of USA}, Mr.
Roger, A. Enrico. Chairman of the Board & chief Executive Officer, President of Pepsi cola Company.

Mr. Ravi Jaipuria, (44) has been a Pepsi franchisee bottler for the seven years, Mr. Jaipuria’s franchisee are recorded
a very high growth in 1997 over the previous year and has also gained market leadership has three territories. The group‘
s 3 Plants at Noida, Agra, and Jaipur has consistently ranked among the top 5 plants in quality scores.
Mr. Jaipuria started the Pepsi bottling operations at Agra in 1991. Since then he has set up two bottling plants, one in
Noida (Devyani Beverages) in 1995.
And the second plant (Varun Beverage ) in 1996, catering to the Requirements of East Delhi , Western Up., State of
Haryana and Rajasthan and this is for the first time that an Indian bottler has won this prestigious trophy, which keenly
contested by all Pepsi bottlers worldwide.

CHAPTETR-2

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  PURPOSE OF THE STUDY

PURPOSE OF THE STUDY

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Soft drink in India is growing very fast it has a very good growth prospects so that the soft drink companies targets the
home segments with attractive scheme and contests and discounts. This kind of service conducted by many of the soft
drinks companies for knowing there position in the market. That’s why the study of retailer survey in Sri
GangaNager and Hanumangarah is done.

CHAPTETR-3

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  LITERATURE REVIEW

Literature Review

Feasibility Study to Identify the Opportunities for Selling Soft Drinks in Educational Institutions
Subhasis Ray, Sanjukta Roy. IUP Journal of Marketing Management. Hyderabad: May 2009. Vol. 8, Iss. 2; pg.
38, 19 pgs

The soft drink industry is yet to find its niche market in India. Despite strong marketing efforts, the penetration level of
soft drinks industry in India is still below par, even when compared to its neighbouring countries, like Pakistan,
Thailand, Sri Lanka, let alone the US or the UK. The factors that are instrumental in making India a lucrative destination

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include an emerging economy with continuously increasing 1. gross domestic product, 2. annual disposable income, 3.
population and 4. literacy rate (ensuring more education, more job opportunity and more purchasing power). All these
factors offer a great prospect for any company to flourish. This paper explores the feasibility of selling soft drinks
through the channel of educational institutions by examining one of Kolkata's most densely populated areas. The paper
concludes that in India, there is a huge potential for this industry to flourish through the channel of educational
institutions.

Pepsi versus Coke: an unhealthy obsession?; They are global, but are they relevant?

Anonymous. Strategic Direction. Bradford: 2008. Vol. 24, Iss. 1; pg. 6

This paper reviews the latest management developments across the globe and pinpoints practical implications from
cutting-edge research and case studies. There was a time when a feature article on Pepsico or Coca-Cola, or preferably
them both, would stir the blood; they represented the cutting edge of business, particularly marketing, and their global
reach was simply breathtaking. Name a country that you could hardly find on a map and, guess what, both cola giants
were already on the ground and fighting hard for market share. Strategic insights and practical thinking that have
influenced some of the world's leading organizations are provided.

PepsiCo keeps the fizz in its brand equity

Anonymous. Strategic Direction. Bradford: Oct 2002. Vol. 18, Iss. 10; pg. 15, 3 pgs

After entering the Indian market in 1989, PepsiCo finally looks set to break even. However, this is something of an
achievement for any US organization considering the numerous brands that fail to penetrate the market of the world's
second most populous country. This success can only have been helped by PepsiCo's innovative brand equity
measurement model that was developed last decade. Brand equity can be used as a platform upon which to build a
competitive advantage, future earning streams and shareholder wealth. Nevertheless, the measurement of brand equity,
including its sources and outcomes, remains a challenge.

India Food & Drink Report - Q3 2010

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India Food & Drink Report. London: Third Quarter 2010. pg. 1

India's economy is booming and looks set to continue its strong growth, with real GDP growth accelerating from 7.0% to
7.8% in the coming fiscal year. This in turn will financially empower more and more citizens thus creating an
ever-growing middle- and upper-class consumer base which will drive up food, drink and mass grocery retail (MGR)
sales in the country. As a result a number of the country's food and drink manufacturers as well as its retailers announced
investments in Q210 as they seek to take advantage of the opportunities presented by India's sustained economic growth;
these are discussed in BMI 's recently published India Food and Drink Report for Q310. US beverage behemoth PepsiCo
is one such company seeking to exploit the favourable demographics and strong economic growth formula that buoys
India's fast-moving consumer goods industry, announcing in April that it is to form a soft drinks joint venture (JV) with
local major Tata Tea . At present both parties have only signed a Memorandum of Understanding and specific details of
the JV are still to be announced. However, if the JV goes ahead it will go some way towards improving PepsiCo's ability
to compete with fierce rival The Coca-Cola Company (TCCC), with Tata Tea being able to provide a strong local brand
name and all-important local market knowledge as well as a vast distribution network. Soft drink sales in India are
forecast to increase an impressive 66.1% to 2014 and PepsiCo will want to ensure it is in a strong position to take
advantage of this, so a JV with Tata Tea should only benefit PepsiCo. Elsewhere, in the country's alcoholic drinks sector
reports started circulating in February 2010 that SABMiller , the country's number two brewer, was reconsidering its
emerging markets priorities and placing investments in Latin America, China and, in particular, Africa, above
investments in India. The brewer is said to have become increasingly frustrated by an ongoing supply dispute with the
authorities in the high-consumption state of Andhra Pradesh, which has seen the firm lose market share to its rival
United Breweries in recent months. However, while India may no longer be one of the brewer's major priorities it will
remain on its long-term radar thanks to low existing consumption levels and rapid economic and population growth.
Meanwhile, India's mass grocery retail sector continues to receive a lot of interest, not surprising given its present state of
immaturity and the growth opportunities this presents, the strongest growth is anticipated in the hypermarket sector, with
sales set to grow by an explosive 342.5% to reach INR314.6bn in 2014. In seeking to take advantage of this sales growth
Spar International and Aditya Birla Retail both announced in Q210 that they planned to increase the number of
hypermarkets in their networks. Quarterly industry activity suggests that India looks set to remain an attractive
investment opportunity.

Coke's Recession Boomlet.

Austin Ramzy. Time. New York: Sep 21, 2009. Vol. 174, Iss. 11; pg. GB.1

Coke has always measured its sales potential using the metric of bottles consumed per capita by country, and by that

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calibration, China and India remain untapped gushers. While the average American drinks 412 bottles of Coke products
a year, it's just 28 in China and seven in India. With their billion-plus populations, "they're the future of the company,"
says Mark Swartzberg, an analyst with Stifel Nicolaus. "There is still a lot of economic development to happen for the
world, and China and India are clearly leading the way."

PEPSI: REPAIRING A POISONED REPUTATION IN INDIA; How the soda giant fought charges of tainted
products in a country fixated on its polluted water

By Diane Brady. Business Week. New York: Jun 11, 2007. , Iss. 4038; pg. 46

Indra K Nooyi says she still feels guilty filling a bathtub with water. It sounds far-fetched coming from the chief
executive of a major multinational corporation, until you consider her early years. Nooyi, the chief executive of PepsiCo
Inc, didn't get much water growing up during the 1960s in the Indian coastal city of Chennai. Nooyi left Chennai,
propelled by a dream to build a career in the US She headed to the prestigious Indian Institute of Management and later
Yale University before moving into the corporate sphere, eventually settling at PepsiCo in 1994. When she was named
CEO in October of last year, India's water again became a focus of her life. This time Nooyi was cast as part of the
problem. Villagers charged that PepsiCo--which has named India as a top strategic priority--consumes excessive
groundwater in their parched communities. Even worse was the repeated claim that the snack and beverage company,
along with rival Coca-Cola Co, were allowing pesticide residue from groundwater to get into locally made soda.

Corporate News: Pepsi Battles Coke in China --- Investment of $2.5 Billion Increases Competition With Main
Rival, Local Firms

Valerie Bauerlein. Wall Street Journal. (Eastern edition). New York, N.Y.: May 22, 2010. pg. B.6

Both beverage giants are expanding aggressively in China, India and Russia, among other emerging markets, where
growth is much faster than in the U.S. Soft-drink sales have declined for five years in the U.S. In an interview, Chief
Financial Officer Hugh Johnston said PepsiCo is building a "seed to shelf" approach in China, from growing its own
potatoes and introducing modern farming technology to coming up with localized teas and snacks and placing coolers in
stores.

How Pepsi is Turning Around The Cola Business Model

Cola companies have never been shy of splurging big money to buy growth or to fix their brand headaches. Even then,
no one was quite prepared for the surprise that PepsiCo’s Chief Executive Officer Indra Nooyi sprung on two of Pepsi’s
largest US bottlers and the world beverage industry. At a time when most companies are trying to conserve cash, she is

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offering a truck load of money—$7.7 billion to be precise—for full ownership of the two bottlers who control about 80%
of its bottling and distribution operations in North America. Put in perspective, Pepsi was willing to pay out almost a
fifth of its $43 billion revenues and 1.5 times its net profit for 2008 for control of the two bottlers. (Shashidhar, Ajit.
Chakraborty, Sharmistha. June 27, 2009

PepsiCo launches Pepsi Max in India

PepsiCo India expanded its product portfolio with the launch of Pepsi Max, a sugar-less cola brand with a stronger taste.
This is the company’s third cola brand after Pepsi Cola and Diet Pepsi. Targeted at the health-conscious consumers in the
25 to 35 years age group, the cola will initially be available in New Delhi and its suburbs before being rolled out in other
urban areas.

The product will be available in cans, bottles and plastic bottles. The branded beverages market in the country is
estimated to be Rs10,000 crore. This is for the generations who are going to grow up and are look for variety of cola taste
and that with healthier options,” said Punita Lal, executive director, marketing, PepsiCo India. “We are creating the cola
of the future. We have seen a transition in consumers and as they grow old they drink less and less of cola. This will
make his stay in the cola net longer.” (Bailay, Rasul. August 2, 2010)

PepsiCo India launches packaged lemon juice Nimbooz

Leading food and beverages company PepsiCo India Thursday announced its packaged lemon juice — Nimbooz.

“We estimate the market share of ‘Nimbooz’, India’s national drink, to be at least twice the total market share of
packaged soft drinks in the country,” PepsiCo executive vice president (Flavours) Alpana Titus said, while unveiling the
product here.

The company has planned an intensive campaign to popularise the product in the country, she said.

“A special ‘Nimbooz Highway Gadi´ will be stationed on the major highways connecting New Delhi to Lucknow,
Jaipur, Dehradun and Agra, for three months as part of our sampling drive to popularise its taste among people,” Titus
said. (www.livemint.com. March 5, 2009)

PepsiCo has a plan to reduce the harmfulness of its junk foods by 2020

PepsiCo has announced a worldwide plan to decrease its contribution to poor health through widespread changes to its
product line, drawing both praise and skepticism.

The company has committed to reduce the sodium content of "key foods" by 25 percent by 2015, the saturated fat

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content of "key foods" by 15 percent by 2020, and the added sugar content in "key drinks" by 25 percent by 2020. It
plans to incorporate more fruits, vegetables, nuts, whole grains and low-fat dairy into its product line and to develop new
artificial salts and low- or no-calorie sweeteners. Pepsi also plans to expand and triple the sales of its healthier product
lines, including Naked juice, Tazo tea, Tropicana and Quaker. (Gutierrez, David. July 22, 2010)

PepsiCo net income slumps 3% despite revenue gain

Foreign currency fluctuations pushed down PepsiCo's (PEP) second-quarter net income 3%, even though revenue soared
because of the purchase of its largest bottlers and improving sales of snacks overseas. (Fredrix, Emily. July 20, 2010)

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 CHAPTER-4

 RESEARCH METHDOLOGY
 Objective Of Research
 Scope Of The Study
 Data Collection

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 OBJECTIVES OF REASEARCH

To knowing the products position in market. it gives an important feedback for any organisation. By this survey (retailer
survey in Sri Ganganagar and Hanumangarah market) that was conducted by Varun Beverages ltd. By this organisation
bonds to know what is the Present position of their market in Sri Ganganagar and Hanumangarah. There objective to
know market share of Pepsi and Coke in Sriganganagar and Hanumangarah Distt and customer perception about Pepsi
and Coke.

SCOPE OF THE STUDY

 This study covers only Retailer of Ganganagar and Hanumangarah Distt.

 This study covers only 139 Retailers.
 To identify key counters.
 This study Provide helps to know the market trend.
 This study tells about the product position of the brand in the market.
It is useful to take feedback from Retailer

The necessary data for the present study has been collected from the primary sources. The primary source mainly
includes the personal talks & the questionnaires. The research methodology has been divided into following section:-

Types of Research- Primary Research

Sample Size:- In total dealer in Sri Ganganagar and Hanumangarh . Out of this I covered 139 dealers from
different locations.

Data Collections:-
The success of the research depends to the great extent, upon the method of data collection. If poor data is collected
naturally poor conclusion will be forth coming. Keeping in view the nature of the present study, I collected data from 139
retailers and with the help of questionnaire.

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In this survey I collected data from 139 retailers from Sriganganagar and Hanumangarah market and questionnaire filled
by 40 customers. I covered following route-

1) MAIN MARKET, SRIGANGANAGAR

2) JAWHAR NAGAR, SRIGANGANAGAR
3) KARANPUR (SRIGANGANAGAR DISTT.)
4) SADULSHAHAR (SRIGANGANAGAR DISTT.)
5) PADAMPUR (SRIGANGANAGAR DISST.)
6) HANUMANGARAH JN.

STUDY OF DIFFERENT ROUTES & OUTLETS OF SRI GANGANAGAR AND HANUMANGARAH

MARKET

I Studied of Sri Ganganagar and Hanumanagarh Market all the data are collected from retailer of Sri Ganganagar and
Hanumangarah Market. The conclusion of survey given bellow in detail these are:

ROUTE NO. OF RETAILERS

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SRIGANGANAGAR(MAIN MARKET) 35

SRIGANGANAGAR(JAWHAR NAGAR) 36

KARANPUR 19

SADULSHAHAR 15

HANUMANGARAH JN. 15

PADAMPUR 19

TOTAL 139

STUDY OF MAIN MARKET SRIGANGANAGAR

S.N SIGN SHOP ADDRESS PH. NO. VISI WARM COLD
O. BOA NAME STOCK STOCK
RD
PC CC PC CC PC CC
I X I X I X
1 N.A ASHOK RAILWAY 09352315 50 NIL 80 NIL 30 NI
BAKERS STATION ROAD 500 L

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 SRIGANGANAG
AR
2 N.A AGARWA RAILWAY 01542440 NI NIL 35 NIL 70 NI
L STATION ROAD 376 L L
RESTORE SRIGANGANAG
NT AR
3 N.A KATARIA RAILWAY 09414537 NI 40 NI 100 NI NI
VARIETY STATION ROAD 096 L L L L
STORE SRIGANGANAG
AR
4 N.A MOHANL RAILWAY 09214711 NI NIL 2 75 NI 50
AL STATION ROAD 081 L L
PROVISI SRIGANGANAG
ON AR
STORE
5 N.A FAUJI RAILWAY 09462400 NI 80 4 118 NI NI
VARIETY STATION ROAD 512 L L L
GENERA SRIGANGANAG
L AR
6 IRON MANCHA RAILWAY N.A 85 NIL 10 NIL NI NI
RAK NDA STATION ROAD 0 L L
VARIETY SRIGANGANAG
STORE AR
7 N.A SHIVSHA RAILWAY 015475685 NI 70 NI 120 NI NI
NKAR STATION ROAD 845 L L L L
PAN SRIGANGANAG
BHANDH AR
AR
8 N.A SHRIBAL RAILWAY N.A NI 60 NI 100 NI NI
AJI STATION ROAD L L L L
SRIGANGANAG
AR

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9 N.A SHIVSHA RAILWAY 01542444 80 NIL 50 NIL NI 30
NKAR STATION ROAD 058 0 L
LASSI SRIGANGANAG
AR
10 IRON MITTAL RAVINDRA 09829254 10 NIL 25 NIL NI NI
RAK SWEETS PATH 936 0 L L
SRIGANGANAG
AR
11 N.A RAVI RAVINDRA N.A NI NIL 20 30 8 40
JUICE PATH L
BAR SRIGANGANAG
AR
12 N.A GULMAR RAVINDRA 09462175 10 NIL 50 10 NI NI
G PATH 718 L L
ICECREA SRIGANGANAG
M AR

13 IRON KASISH RAVINDRA N.A 140 NI 25 NI NI NI

RAK MANGO PATH L 0 L L L
BAR SRIGANGAN
AGAR
14 N.A SHIV RAVINDRA 09352253 NI 110 NI 432 NI NI
DAIRY PATH 527 L L L L
SRIGANGAN
AGAR
15 N.A GULSHAN GOLE BAZAR 09314940 NI NI NI 186 NI 20
MANGO SRIGANGAN 361 L L L L
BAR AGAR
16 N.A POOJA GOLE BAZAR 01542443 NI NI 30 NI 100 NI
PAN SRIGANGAN 943 L L L L

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 BHANDHA AGAR
R
17 N.A KANAHA DAYANAND 09887865 100 NI 19 NI 50 NI
VARIETY MARG 585 L 0 L L
STORE SRIGANGAN
AGAR
18 N.A MODI PAN GOLE BAZAR 01542445 100 NI 30 NI NI NI
BHANDHA SRIGANGAN 624 L L L L
R AGAR
19 N.A MANOJ GOLE BAZAR N.A NI 50 NI 40 NI NI
JUICE BAR SRIGANGAN L L L L
AGAR
20 N.A ROZILLA GOLE BAZAR 01542441 100 NI 21 55 NI 60
HOTEL SRIGANGAN 157 L 4 L
AGAR
21 N.A RAJ MANO GOLE BAZAR 01542440 NI 25 14 150 NI NI
BAR SRIGANGAN 671 L 0 L L
AGAR
22 N.A SARDARJI GOLE BAZAR N.A 110 90 11 90 NI NI
JALEBIWA SRIGANGAN 5 L L
LA AGAR
23 N.A JAIN GOLE BAZAR N.A NI 70 NI 20 NI NI
SWEETS SRIGANGAN L L L L
AGAR
24 N.A NARULA GOLE BAZAR 09649941 120 80 45 300 NI NI
PANEER SRIGANGAN 999 0 L L
AGAR
25 N.A COOL GOLE BAZAR N.A 90 NI 20 NI NI NI
POINT SRIGANGAN L L L L
AGAR
26 N.A YUMMY GOLE BAZAR N.A NI 70 NI 20 NI NI
ROLLS SRIGANGAN L L L L

93
 AGAR

27 N.A JHAMB GOLE BAZAR 01542423 NI 100 NI 80 NI NI

BROTHERS SRIGANGAN 594 L L L L
AGAR
28 N.A SHRI GOLE BAZAR N.A NI NI NI 30 NI 40
GANESH SRIGANGAN L L L L
TEA AGAR
STALL
29 N.A DAMRU SADAR N.A 100 NI 15 NI NI NI
SWEETS BAZAR L 0 L L L
SRIGANGAN
AGAR
30 N.A DURGA BIRBAL N.A 80 20 13 20 NI NI
KIRYANA CHOWK L L
STORE SRIGANGAN
AGAR
31 N.A NARESH BIRBAL N.A NI 90 NI 60 NI NI
PROVISIO CHOWK L L L L
N STORE SRIGANGAN
AGAR
32 N.A BASANT GOLE BAZAR N.A 200 NI 30 NI NI NI
MANGO SRIGANGAN L 0 L L L
BAR AGAR
33 N.A VIJAY GOLE BAZAR N.A 250 NI 36 NI 300 NI
PANEER SRIGANGAN L 5 L L
HOUSE AGAR
34 N.A PAGODA GOLE BAZAR N.A 250 200 10 90 NI NI
HOTEL SRIGANGAN 0 L L
AGAR
35 N.A NAGPAL GOLE BAZAR N.A 300 125 13 100 NI NI
MANGO SRIGANGAN 0 L L
BAR AGAR

93
TOTAL 226 128 331 222 558 24
5 0 3 6 0

NOTE:-
VISI PCI – PEPSI STOCK IN PEPSI’S REFRIGERATOR
VISI CCX – COCA COLA STOCK IN COCA COLA’S RFRIGERATOR
WARM PCI- PEPSI STOCK NOT IN REFREGERATOR
WARM CCX- COCA COLA STOCK NOT IN REFREGERATOR
COOL PCI- PEPSI STOCK IN RETAILER’S OWN REFRIGERATOR
COOL CCX- COCA COLA STOCK IN RETAILER’S OWN REFRIGERATOR

STUDY OF JAWHARNAGAR, SRIGANGANAGAR

93