Colour Connection Brand Guidelines
Colour Connection Brand Guidelines
Colour Connection Brand Guidelines
Brand Guidelines
Colour Connection Brand Guidelines
The Logo
designed and
printed by
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Colour Palette
Brand Guidelines
Colour Connection Brand Guidelines
Colour Palette
Brand Guidelines
Typography
Brand Guidelines
Colour Connection Brand Guidelines
Typography
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Icons
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Colour Connection Brand Guidelines
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Brand Guidelines
Branding
Resources
Brand Guidelines
Branding Colour Connection Brand Guidelines
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Straplines
Brand Guidelines
Colour Connection Brand Guidelines
Straplines
Each strapline is to be
used as appropriate, as
stated.
Professional Attention Seekers
FOR USE ON MARKETING MATERIAL PROMOTING LARGE FORMAT
Brand Guidelines
Stationery
Brand Guidelines
Colour Connection Brand Guidelines
Stationery
Unit 5A, Block B, Tuffley Park, Lower Tuffley Lane Gloucester GL2 5DE
01452 522411 connect@colourconnection.co.uk
Only the fonts in the
Guidelines are to be used.
DESIGN PRINT WEB DESIGN VIDEO SOCIAL MEDIA FULFILMENT
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This Business is owned by On Demand Print & Design Ltd trading as Colour Connection. 2008/495
Registered In England No. 07419970. Registered Office as above. VAT Registration No. 762 6216 31
Brand Guidelines
Email
Brand Guidelines
Colour Connection Brand Guidelines
Email
Regards,
In order to give a
consistent face to our Craig
customers, the Colour
Connection signature style Craig Wilson MCMI | Production Manager
should always be used. Hours of work:
Mon to Thurs: 8.15am to 5.00pm;
Fri: 8.30am to 4.00pm
system.
Brand Guidelines
Connect
Gloucester
Brand Guidelines
Connect Colour Connection Brand Guidelines
Gloucester
connect
Colour Connection publish Gloucester
connection
a regular Newsletter, which Issue 3 Spring 2018
014 52 52241 1 connect@colourconnection.co.uk
is digitally distributed to
www.colourconnection.co.uk
connect
Gloucester
Colour Connection Get
our customers. The aim is
Dates
the D for
Creative to Give the iary
17
We are proud of the team here, all working businesses together is no accident. All you need
Zero to Landfill
Absolutely Fabulous, Friday 13th April 2018
together to achieve our goals and that’s how to do is see our new reception area! Come and join Patsy, Saffy Any one for Champagne?
F1 in Schools Ltd is a social enterprise working with committed industry
partners to provide an exciting yet challenging educational experience
connection
Mercure Gloucester, Bowden Hall Hotel, Bondend Lane, venture. Part of the project is to run the team asMaternity
a businessUnit. – managing
Upton St Leonards, Gloucester GL4 8ED Gloucester Hospitals Charity are running
PRINT DESIGN PRINTWEB DESIGN WEB
DESIGN UPLOAD
PRINT DESIGN
FILES
DESIGN UPLOAD FILES
WEB DESIGN UPLOADColour
www.mercuregloucester.co.uk FILES Connection are proud to announce that we have now officially a budget and sourcing sponsors. They needed to exhibit the team on the and how you can get involved to support!
day in the Pit area. So we helped them design, brand Ward and 9B indisplay
Gloucester
‘Team is an elderly
achieved Zero to landfill status. Having recently changed over to local firm “We are very grateful for the role
Churchdown Racing’ on their stand. The aim wasward to make thatthehelps
teampatients
stand suffering with http://www.gloshospitals.nhs.uk/en/About-Us/
you played by making the event
Printwaste for our recycling needs, this has resulted in us establishing zero dementia and
out, reflect their ethos as a team but also respect the traditions of F1. other mental and physical Cheltenham-Gloucester-Hospitals-Charity
possible with this in-kind sponsorship
to landfill status. In today’s environmentally aware climate, this philosophy is illnesses. There is a constant need for of our print for the event, and also
www.colourconnection.co.uk | 01452 As we have strong connections with schools in Gloucestershire, we were
Unit 5A, Block B, Tuffley522411 | connect@colourconnection.co.uk
Park, Lower Tuffley Lane, Gloucester GL2 5DE craft supplies, for example pens, paper by helping us to steward on the day
becoming paramount in day to day business requirements. delighted to be a part of this project. Working with schools is an opportunity and walking as a team yourselves to
and adult colouring books, as this is a
for us to look to the talent of the future, so anywhere we can help, we do. raise funds for Ward 9B.
ds
ar
great way for patients to stay active
w r
fo
lk
wa
So, what is zero to landfill? The banners and back drop to ‘Team Churchdown Racing’ were provided
k/
s.u
Thank you for the ongoing support
nh
ls.
and exercise their brains. Patients are
ita
sp
ho
free of charge. you give to the charity, which is
los
w.g
ww
not always able to go out, that’s why Tony Foster
greatly appreciated, and I look
The philosophy is simple. We help to prevent any waste material produced We’re very pleased to say that the team achievedproviding
the Team themIdentitywith
Awardthese resources is forward to seeing you again in
(Chair) NHS
at Colour Connection being disposed to landfill, this in turn offers a far and 3rd place Professional Class. We are now working important with them
as ittoallows
refinethem to freely future events”
and improve their exhibitions ready for the national embrace finals their
at Silverstone
creativity and improve
more sustainable route to resourcing for our future generations. How do we Circuit on Tuesday 20th March 2018! We’d like to wishtheirthem good luck and
health.
do this? We ensure that our waste goes to the correct recycling facilities. Here at Colour Connection we are in the business of getting through a fingers crossed they see the chequered flag first!
Cardboard and paper goes to paper mills, glass is re-melted, plastic is lot of paper and card through our printing and design services, so we For more information on the F1 For Schools project please visit
recycled into new packaging and food waste is composted just to give their website: www.f1inschools.co.uk
are hugely mindful that we recycle everything possible. Paper is perhaps
3 £440
you an example. Achieving this status of zero waste to landfill makes us the most obvious and emotive area for environmental awareness in the
compliant with ISO 14001 which demonstrates that at Colour Connection, in media. It is often assumed that making paper destroys our rainforests the
YEARS
addition to offering a professional and quality service to our clients, we are a opposite is now becoming true. Between 2005 and 2015 European forests
caring bunch that are always looking for ways to help our planet! grew by 44,000 square kilometres, that is an area bigger than the whole of
Switzerland! SUPPORTING
IN TOTAL FOR
Brilliant for business FOOD & GIFTS
6 42
connection Brightening customers’ lives HOURS
We listen. We create. You flourish
SPENT
VOLUNTEERS
HELPING
Supporting the CCP
Hamper Scamper
Project
3 9
HAMPERS
PRINT
HOURS PRINT PRINT
THROUGH OUR
30 MINUTES CONNECTIONS
Hamper Scamper
WEB DESIGN JOURNEY
WEB DESIGNWEB DESIGN
provides food and gifts
£120 3
for some of the most
DESIGN DESIGN DESIGN
disadvantaged children,
DELIVERIES
young people, families and
vulnerable adults across
OF FOOD
Gloucestershire RAISED AT
and Worcestershire. connect
Gloucester
connection PRINT DESIGN PRINTWEB DESIGN WEB
DESIGN UPLOAD
PRINT DESIGNWEB DESIGN
FILES
DESIGN UPLOAD FILES
UPLOAD FILES
www.colourconnection.co.uk | 01452
Unit 5A, Block B, Tuffley522411 | connect@colourconnection.co.uk
Park, Lower Tuffley Lane, Gloucester GL2 5DE
Brand Guidelines
Large Format
Brand Guidelines
Colour Connection Brand Guidelines
Large Format
Vinyl Banner
19
Link 2 Banners
Brand Guidelines
Brochure
Brand Guidelines
Colour Connection Brand Guidelines
Brochure
21
eate. You flourish
We listen. We cr
FULFILMENT
VIDEO SOCIAL MEDIA
WEB DESIGN
PRINT
DESIGN
conn
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creat
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fl ouris
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DESIG
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PRINT
WEB
DESIG
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VIDEO
SOCIAL
MEDIA
FULFILM
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Brand Guidelines
Flyers
Brand Guidelines
Colour Connection Brand Guidelines
Flyers
Be responsive with
Print
Checklist
23
Ac
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em ent igh
tra obile eng ion of er
age u
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Dur re
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we & ha
me aring rd curve ink for ve enou
gh From all of us at
cha d ed you ha t over the Colour Connection
nism ges las
stock to as period!
Scan here to find out how we can Christm
easy build your mobile friendly website Our opening hours over the Christmas holidays will be as follows:
and ble
Quick eplacea on all responsive platforms. FRIDAY 22 DEC 8.30AM TO 12.30PM THURSDAY 28 DEC LIMITED SERVICE
-r
self raphics MONDAY 25 DEC CLOSED FRIDAY 29 DEC LIMITED SERVICE
g
Call us today 01452 522411 TUESDAY 26 DEC CLOSED MONDAY 1 JAN CLOSED
WEDNESDAY 27 DEC LIMITED SERVICE TUESDAY 2 JAN 8.30AM TO 5.00PM
THE WORLD’S FIRST SEAMLESS We hope you enjoy the Festive Season and
LINKING ROLLER BANNER we look forward to working with you in 2018!
Brand Guidelines
Marketing
Brand Guidelines
Colour Connection Brand Guidelines
Marketing
Photography style for product shots
for Case Studies etc.
Beatrix Potter
Challenge:
Mercure Bowden Hall Hotel is a holiday destination, wedding venue and bar restaurant based
in Gloucester. Our contact with the hotel came about through networking and developing ideas
with them directly. Since their complete refurbishment, Bowden Hall have been working with us
to update their printed collateral in the hotel from menus to promotional items.
BOWDEN HALL HOTEL This challenge was to help their wedding team. As a desirable wedding venue, the hotel attends
Happy ever after starts wedding shows throughout the county and beyond. In addition, they host wedding fayres of their
at Bowden Hall own to promote the packages they offer to couples who are planning a wedding. They required
Solution:
In 2017, we became the first company in Gloucestershire to sell the Link2 banner. This was the
OUR TEAM ARE HAPPY TO CREATE A BESPOKE
PACKAGE TO SUIT YOUR NEEDS ideal solution for Bowden Hall! This project was two-fold; bringing an affordable and portable
media.
exhibition backdrop which seamlessly align across 3 standard size banners. They are quick and
easy to set up and dismantle too!
Mercure Gloucester, Bowden Hall Hotel
Bondend Lane, Upton St Leonards, Gloucester GL4 8ED
The design team worked with Bowden Hall to ensure the banner design is in keeping with the
01452 255012
weddings@mercuregloucester.co.uk
www.mercuregloucester.co.uk tradition of the hotel. We were able to digitally print to a photo quality finish. Once the designs
Case Study
were exactly how they wanted them, the finish product was to the highest quality standard.
Outcome:
BOWDEN With wedding season spanning the full 12 months in the UK, with trendy winter and summer
HALL HOTE
L weddings both in vogue, Bowden Hall now have a banner fit for purpose. They can confidently NHS
EL
HALL HOT attend wedding fayres knowing they have a full-size exhibition stand without having to arrive
BOWDEN
ents hours early to assemble.
Local Ev
General Manager, Gavin Jones said: ‘’The Link2 banner has been fantastic for us. We go to
COLOUR CONNECTION, GLOUCESTER, HAVE EXTENSIVE EXPERIENCE OVER
Night, Outskirts
Station of Gloucester
KEY FACTS
lots of wedding shows and have lots here at the hotel. The team know exactly how to put our
Kay Tribute2018
THE PAST 12 YEARS OF PROVIDING THE NHS COUNTYWIDE WITH A HIGH
• 50 miles LOCATION:
City Centre
Peter
27th July dinner followed
by from Bristol •5
Airport miles from M5
exhibition stand together and it involves no fuss at all! Colour Connection have been great,
comedy
, Friday three-course
most
popular Kay. Event room • 63 miles and Gloucester
the Pater from Birmingham
ly Fabulous
a divine
Enjoy hilarity from – Lee Lard’s
tea and
it maximum CAPACITY: Train
2018 as they
enthusiastic about what we do. They help massively on the design side and always produce
Friday join Patsy, Saffy only problem
lane, the has a plan!
“You I swear per person.
FACILITIES:
ry onsite bedrooms
and memoryBut, Patsy for breaks?
Come down Any one that.” only £37.50 Bed & car parking
Bar & Brasserie
take you not invited?!go wrong. night
from book
of it and £69.00 per
couple
for
is, they’re possibly A fabulous at Bowden120 • 12 acres
PER DAY.
or Twin 3
*Double Mothers 11th March with a specialalong
Day
Sundaymum this Mothers at Bowden
& Brasserie for Mum!
your Bar gift
We continue to work with Bowden Hall Hotel across their sales and marketing teams.
Treat lunch in our special
and a
course & Coffee
free)
with Tea 5’s eat
per adult 12 (under Mercure
The process is streamlined through a bespoke Management Information System (MIS) which allows the client to not only
£28.00 under Gloucester,
per child Bowden
£14.00 T. 0844 Hall Hotel,
essential 815 9077
Bookings info@mercureglBondend
255012 Lane,
oucester.co.uk Upton St Leonards,
01452
AND
CALL
US ON
TO BOOK, ucester.c
o.uk
www.mercuregl Gloucester
GL4
oucester.co.uk 8ED place orders but track the progress of existing orders. In addition to the above, Colour Connection are also a member of
ercureglo
FOR MORE
INFORMA
OR EMAIL:
events@m
Lane,
Upton
Bondend
St Leonards,
the documentation group, which communicates all changes to the clinical forms used within the NHS Foundation Trust.
Hall Hotel, 8ED
.uk
A dedicated team of 10 staff provide the over-arching service from order processing to design to production and
r GL4
r, BowdenGlouceste ster.co
Mercure
Glouceste
glouce
ercure
really connect with your business distribution. We receive over 50 orders per day through the MIS, which are processed and delivered within 48hrs. A
www.m
dedicated Colour Connection Account Manager for the NHS makes regular face-to-face visits to all departments,
checking and ensuring high levels of satisfaction with regards to the quality and service we are providing through valuable
feedback.
Our role is to challenge changes which will lead to an increase in production cost and offer a more cost effective
SUPPORTIVE - £285.
inc.
hole sponsor used on a day-to-day basis within hospital wards. Once the customer has accessed the site they follow a clear and easy
Halfway
house
hospitali to use ordering procedure by selecting and confirming the product and quantity required. From here, the order has been
Team of ty
EFFECTIVE Bacon
- £220
4
placed which is received at the Gloucester office, where it is checked and accepted. Once approved, the information
Rolls
feeds directly back into the MIS and an acknowledgement email receipt is sent immediately to the customer for their
Gin Bar
and Coffee on the
on 1st
Cocktail
arrival
Rolling
2
bar on
9th
the
records, detailing delivery and cost. For peace of mind, all item prices have been pre-agreed contractually.
Course
Buffet
The bespoke design offering is handled directly by the Account Manager as a personal service, who deliberates a detailed
brief with the client and coordinates with the in-house design team. Visual proofs are provided, allowing for amendments
Cotswold and fine tuning. The NHS maintains the ownership rights to the designs for future use. Once the design is agreed, the
A NEW Friday Hills Golf production process begins and the client receives an immediate order confirmation email, again outlining the details of
WAY OF 17th Augu Club
during the production process. This provides the client with vital clarity for up to date progress and tracking of desired
charity
(Charity Trust Charitable
No. 1051606) Fund
GCSIT
Design
and print
donated
by
products.
At the end of each month a consolidated invoice is created for each of the Trust’s finance departments, accompanied
with a customer history report detailing all orders placed. This is also supplied as an excel report for internal distribution to
IT
right corner.
all wards and departments via email. Products are delivered twice a day to agreed locations throughout the county using
Care at
SUPPORT Supportin
Glouceste
g Neonatal Hospital
rshire Royal
raising
Colour Connection employees and branded vans. Ordering history built up over several years enables us to plan efficiently
to ensure we have correct stock levels and ability to react swiftly to urgent orders.
Contact us:
charity,
is a registered equipment
SCOO-B-DOO provide life-saving
funds to
help
for the Neonatal
Unit at Gloucestershire
you can
Colour Connection actively promotes feedback from clients, which can take place by follow up calls from the Account
0300 421 8122
Royal Hospital. or a donation,
Manager, via email and an annual Customer Satisfaction Surveys. This is taken seriously and is important to improve or
to
your time, continue
By giving our babies
ensure that care possible.
help us best possible
receive the
maintain high quality future outcomes.
by a
in 1982
gcsit@glos-care.nhs.uk SCOO-B-DOO
group of
was established
grateful
parents.
It is a Registered
for the Neonatal
Unit of the
Charity
(286167)
Gloucestershire
Trust.
Hospitals
NHS Foundation
is used,
We are very proud of our MIS built for the use within the NHS. This can also be provided and adapted to other clients who
to the charity
as there
are
donated to meet.
Every pennyno overheads
Giving
have high levels of documentation that requires very clear tracking which is user friendly and can be closely managed.
via our Just
to donate
If you wantfollow the link-
just oo Road,
page, g.com/scoobd Great Western
www.justgivin Royal Hospital,
0300 422
5529
Gloucestershire .info T:
Centre,
Unit, Women’s E: info@scoo-b-doo
GL1 3NN
help visit:
you can
and ways
For more
information
o.info
oo.b.do
www.sc
Brand Guidelines
Giveaways
Brand Guidelines
Colour Connection Brand Guidelines
Giveaways
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www.colourconnection.co.uk
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2018 DESIGN PRINT WEB DESIGN VIDEO SOCIAL MEDIA FULFILMENT
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Unit 5A, Block B, Tuffley Park, Lower Tuffley Lane Gloucester GL2 5DE
01452 522411 connect@colourconnection.co.uk
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Brand Guidelines
Connect Gloucester
Business Network
Brand Guidelines
Colour Connection Brand Guidelines
Connect Gloucester
Business Network
Connect Gloucester is a
Business Network founded
by Colour Connection. connect
It has its own logo and
branding, as shown.
Gloucester
Colour Connection would like to formally invite you to our
Connect Gloucester networking event.
We believe by working in partnership with our clients and suppliers we can help one another
achieve our business goals and from previous conversations it appears you do too. Therefore we
would like to introduce you to like-minded people so you can connect and grow your business.
Food
Croissants with butter and preserves Please RSVP: Friday 10th March -
Sausage bap nicola@colourconnection.co.uk
Bacon bap
Egg & mushroom bap
Egg & bacon muffin
Sausage & bacon muffin
Egg & mushroom muffin
Please feel free to bring a business contact that
Drinks you think may benefit from this event.
Tea We would like to know the menu choices of
Coffee everyone who attends.
Hot chocolate
Brand Guidelines
Brand Guidelines