Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 36 views

    Marketing Club Activity: Objective

    Uploaded by

    shashank vyas
    The marketing club activity involves students re-launching dead products by creating 5-minute presentations to pitch the products to potential investors. Students must discuss marketing concepts, market dynamics, future plans, and promotional campaigns. They will then negotiate with investors by discussing company valuation, returns, breakeven analysis, and percentage of equity shares for sale. Example products to re-launch include Bajaj Chetak scooter, Kingfisher Airlines, and Campa Cola.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Club Activity: Objective

    Uploaded by

    shashank vyas
    36 views2 pages
    The marketing club activity involves students re-launching dead products by creating 5-minute presentations to pitch the products to potential investors. Students must discuss marketing concepts, market dynamics, future plans, and promotional campaigns. They will then negotiate with investors by discussing company valuation, returns, breakeven analysis, and percentage of equity shares for sale. Example products to re-launch include Bajaj Chetak scooter, Kingfisher Airlines, and Campa Cola.

    Original Description:

    Activities of Club

    Original Title

    Club Activity

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The marketing club activity involves students re-launching dead products by creating 5-minute presentations to pitch the products to potential investors. Students must discuss marketing concepts, market dynamics, future plans, and promotional campaigns. They will then negotiate with investors by discussing company valuation, returns, breakeven analysis, and percentage of equity shares for sale. Example products to re-launch include Bajaj Chetak scooter, Kingfisher Airlines, and Campa Cola.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views2 pages

    Marketing Club Activity: Objective

    Uploaded by

    shashank vyas
    The marketing club activity involves students re-launching dead products by creating 5-minute presentations to pitch the products to potential investors. Students must discuss marketing concepts, market dynamics, future plans, and promotional campaigns. They will then negotiate with investors by discussing company valuation, returns, breakeven analysis, and percentage of equity shares for sale. Example products to re-launch include Bajaj Chetak scooter, Kingfisher Airlines, and Campa Cola.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    MARKETING CLUB ACTIVITY

    OBJECTIVE:
    The activity is about re-launching a dead product/service into the current market by negotiating
    with potential investors.

    The activity will comprise of the following elements:


    1. Presentation (Max. 5mins.)
     Creative presentation about your product/service.
     Can include role play/ video advertisement.
     The Basic marketing concepts (STP, 4/7P).
     Market Dynamics of the product/service.
     Future Plans.
     Promotional campaigns.

    2. Sales Pitch and Negotiation (Max. 10mins.)


     Company Valuation.
     Why should they invest in your brand?
     What would be their returns?
     Breakeven Analysis.
     What is the percentage of equity shares you are willing to sell and for how much
    will you sell?

    INVESTORS PROFILE:
    Investor 1:
    Investor 2:

    LIST OF PRODUCTS/SERVICES TO BE RE-LAUNCHED


     BAJAJ CHETAK.
     YAMAHA RX 100.
     KINGFISHER AIRLINES.
     CAMPA COLA.
     AMBASSADOR.
     HMT WATCHES.
     AFGHAN SNOW SKIN CREAM.
     CAPTAIN COOK SALT.
     KONICA CAMERA.
     TAXI FOR SURE.
     BIG BABOL CHEWING GUM.

    You might also like