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    Lasswell's Communication Model: Components Meaning Analysis

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    Katthi Logu
    Lasswell's communication model analyzes communication through five components: the sender, the message, the channel, the receiver, and the effect. It examines who sends what message through which medium to whom and with what impact. The model was originally developed to study media propaganda but can also be applied to interpersonal or group communication. It aims to understand how senders control information, target audiences, and predict the effects of their messages.

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    Lasswell's Communication Model: Components Meaning Analysis

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    Katthi Logu
    210 views2 pages
    Lasswell's communication model analyzes communication through five components: the sender, the message, the channel, the receiver, and the effect. It examines who sends what message through which medium to whom and with what impact. The model was originally developed to study media propaganda but can also be applied to interpersonal or group communication. It aims to understand how senders control information, target audiences, and predict the effects of their messages.

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    Lasswell MOC

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    Lasswell's communication model analyzes communication through five components: the sender, the message, the channel, the receiver, and the effect. It examines who sends what message through which medium to whom and with what impact. The model was originally developed to study media propaganda but can also be applied to interpersonal or group communication. It aims to understand how senders control information, target audiences, and predict the effects of their messages.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    210 views2 pages

    Lasswell's Communication Model: Components Meaning Analysis

    Uploaded by

    Katthi Logu
    Lasswell's communication model analyzes communication through five components: the sender, the message, the channel, the receiver, and the effect. It examines who sends what message through which medium to whom and with what impact. The model was originally developed to study media propaganda but can also be applied to interpersonal or group communication. It aims to understand how senders control information, target audiences, and predict the effects of their messages.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Lasswell’s Communication Model

    Lasswell’s communication model has 5 components which is used as an analysis


    tool for evaluating the communication process and components. The components
    are the questions to be asked to get the answers and keep communication going.

    COMPONENTS MEANING ANALYSIS

    Who the communicator or sender or source of message Control Analysis

    Says What the content of the message Content Analysis

    In Which Channel the medium or media Media Analysis

    To Whom the receiver of the message or an audience Audience Analysis

    With What Effect the feedback of the receiver to the sender Effect Analysis

    Explanation of different Components of Lasswell’s Model

     Control analysis helps the sender to have all the power.


     Content analysis is associated to stereotyping and representation of different
    groups politically. It is also related to the purpose or the ulterior motives of the
    message.
     Media analysis represents which medium should be used to exercise
    maximum power against the receivers.
     Audience analysis shows who are the target population to be manipulated or
    brain-washed.
     Effect analysis is done before the process starts. It is used to predict the
    effect of message over the target population to be exploited.

    Explanation of Lasswell’s Communication Model

    Though Lasswell’s model was developed to analyze mass communication, this


    model is used for interpersonal communication or group communication to be
    disseminated message to various groups in various situations.

    Lasswell’s model was developed to study the media propaganda of countries and
    businesses at that time. Only rich people used to have communication mediums
    such as televisions and radios back them. It was made to show the mass media
    culture.

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