BBA (H) Course Curriculum 1 PDF
BBA (H) Course Curriculum 1 PDF
Course Curriculum
Bachelor of Business Administration (Honours) [BBA – {H}]
COURSE STRUCTURE
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
First Semester
S. REVISED
SUBJECT L T P C
No. CODE
1 BBH1001 Essentials of Management 4 0 0 4
2 BBH1002 Economic Concepts & Practices 4 0 0 4
3 AHE1002 Remedial English 4 0 0 4
4 BFB1002 Quantitative Aspects of Business 3 2 0 4
5 AHS1001 Environmental Studies 4 0 0 4
6 BBA1103 Fundamentals of Accounting 3 2 0 4
7 BBH1080 Developing Competitive Edge - I 0 0 3 2
8 BBH1081 Managerial Aptitude - I 0 0 3 2
9 BBH1099 General Proficiency - - - 1
Total 29
Second Semester
S. REVISED
SUBJECT L T P C
No. CODE
1 BBH2001 Organisation and Administration for Business 4 0 0 4
2 BBH2002 Human Values and Professional Ethics 4 0 0 4
3 BBH2003 Managing Equality & Diversity 4 0 0 4
4 BBH2004 Communication Techniques & Presentation Skills 4 0 0 4
5 BFB2001 Analysis & Design of Business System 4 0 0 4
6 BFB2002 Accounting for Managers 4 0 0 4
7 BBH2080 Developing Competitive Edge - II 0 0 3 2
8 BBH2081 Managerial Aptitude - II 0 0 3 2
9 BBH2099 General Proficiency - - - 1
Total 29
Third Semester
S. REVISED
SUBJECT L T P C
No. CODE
1 BBH3001 Event Management 4 0 0 4
2 BBA3001 Marketing Management 4 0 0 4
3 BBA3102 Human Resource Management 4 0 0 4
4 BFB3001 Financial Management of Business 4 0 0 4
Entrepreneurship Development & Management of
5 BFB3002 4 0 0 4
Family Business
6 BFB3003 Laws for Business Management 4 0 0 4
7 BBH3080 Developing Competitive Edge - III 0 0 3 2
8 BBH3081 Managerial Aptitude - III 0 0 3 2
9 BBH3099 General Proficiency - - - 1
Total 29
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Fourth Semester
S. REVISED
SUBJECT L T P C
No. CODE
1 BBH4001 Hospitality Management 4 0 0 4
2 BBH4002 Rural Management 4 0 0 4
3 BBH4003 International Business 4 0 0 4
4 BBA4005 Company Laws 4 0 0 4
5 BFB4003 Banking & Insurance for Business 4 0 0 4
6 BBH4004 Mass Communication 4 0 0 4
7 BBH4080 Developing Competitive Edge - IV 0 0 3 2
8 BBH4081 Managerial Aptitude - IV 0 0 3 2
9 BBH4099 General Proficiency - - - 1
Total 29
Fifth Semester
S. REVISED
SUBJECT L T P C
No. CODE
1 BBH5001 Business Analytics & Research 4 0 0 4
2 Specialization Elective 1 (Group A) 4 0 0 4
3 Specialization Elective 2 (Group A) 4 0 0 4
4 Specialization Elective 1 (Group B) 4 0 0 4
5 Specialization Elective 2 (Group B) 4 0 0 4
6 BBH5080 Developing Competitive Edge - V 0 0 3 2
7 BBH5081 Managerial Aptitude - V 0 0 3 2
8 BBH5082 Summer Training Project Report & Presentation 0 0 8 4
9 BBH5099 General Proficiency - - - 1
Total 29
Sixth Semester
S. REVISED
SUBJECT L T P C
No. CODE
1 BBH6001 Business Policy and Strategic Management 4 0 0 4
2 Specialization Elective 3 (Group A) 4 0 0 4
3 Specialization Elective 4 (Group A) 4 0 0 4
4 Specialization Elective 3 (Group B) 4 0 0 4
5 Specialization Elective 4 (Group B) 4 0 0 4
6 BBH6080 Developing Competitive Edge - VI 0 0 3 2
7 BBH6081 Managerial Aptitude - VI 0 0 3 2
8 BBH6082 Research Project Report & Presentation - - 8 4
9 BBH6099 General Proficiency - - - 1
Total 29
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
DETAILED SYLLABUS
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objective: Make the students aware of the essentials of management thereby enabling them to
understand the basic theories and concepts of management.
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic concepts of management.
Get idea about new developments in management.
Understand fundamentals of components of POSDCORB
Get idea about leadership, communication
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To make students understand concepts related to economy and make them aware of
how decisions are taken for the betterment of the same.
Objective: To enable the students in terms of attaining a basic proficiency in four language skills-
listening, speaking, reading and writing and overall English.
Credits: 04 -
Semester: I L–T–P: 4–0–0
Module Teaching
Content
No. Hours
STRUCTURE
A.1. Parts of Speech
(a) Noun
(b)Pronoun
(c) Verb (a list of regular & irregular forms of verb to
be supplied)
(d) Adjective
(e) Adverb
(f) Preposition
* Classroom activities: The students are expected
to supply the list of all the possible common
nouns, verbs, adjectives & adverbs
to identify the parts of speech in sentences
A.2. Sequence of words in a sentence (Word Order)
Illustration with examples
A.3. Word Formation Processes
Affixation
I 20
Inflectional
Derivational
* Classroom activities: The students are expected
to convert word from one grammatical category
to another
to be aware of all the affixes used as part of
grammatical processes
A.4 Putting Words Together
A.4.1. Phrase
Prepositional phrase
Use of noun phrases to give extra information, e.g The
man in the blue uniform stopped Jenny.
A.4.2. Sentence
Declarative sentence
Interrogatory sentence
Imperative sentence
Concord of nouns, pronouns and possessive
adjectives
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Difficulties encounter with comparative and
superlatives (With special reference to common
errors)
Use of Articles
A.4.3. Run-on sentence
(A sentence that is too long should be broken into two
or more sentences. One sentence should present one
basic concept; if it presents more than that, it may be a
run-on)
A.4.4 Sentence fragment
A.4.5 Usage of Conjunctions (Detailed Illustration)
* Classroom activities: The students are expected
to Listen audio clippings of basic conversation
and take a note of the same
References:
Hornby, A.S., Advanced Learners’ Dictionary of Current English, OUP
Greenberg, Rondinone & Wiener. The Advancing Writer Book I, Harper Collins, College
Publishers.
Liz and Soars. Headway Pre-Intermediate. OUP
Sharma, SD. A textbook of professional Communication Skills & ESP for Engineers and
Professionals, Sarup & Sons, Delhi 2003
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic issues associated with English language
Get idea about writing correct sentences, guided writing
Understand long sentences and main idea
Get idea about the gist and details of reading a text
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objective: Studying this subject would improve the mathematical abilities and statistical skills of
the students and help them in understanding related concepts.
Sharma, J. K. (2010). Business Mathematics. New Delhi: Ane Books (P) Ltd.
Bajpai, N. (2001). Business Statistics. New Delhi: Pearson Education (P) Ltd.
Levin, R. I. (1997). Statistics for Management. New Delhi: Pearson Education (P) Ltd.
Beri, G. C. (2010). Business Statistics. New Delhi: Tata McGraw Hill Publishing Company Ltd.
Gupta, S.C. (2006). Fundamentals of Statistics. New Delhi: Himalaya Publishing House
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic concepts of business statistics.
Interpret and solve real-life business problem using the concepts of statistics.
Understand the business & industry problems along with working out their solutions.
Understand various mathematical concepts useful in day-to-day scenario.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objective: To enable students gain meaningful insights about the various aspects of the
environment and how they are of significance.
Objective: To enable the students gain insights into the fundamental principles of accounting and
use them in day-to-day business scenarios
Objective: To enable students in terms of appearing successfully for management and other
entrance exams by focusing upon quantitative and reasoning aspects.
How to prepare for Quantitative aptitude test for CAT , by Arun Sharma, Fifth edition, T.M.H
publication
How to Crack Test of Reasoning: In All Competitive Exam , by jaikishan and premkishan,
Arihant publication
Analytical Reasoning Revised Edition by, M.K pandey, BSC publication
Quantitative aptitude by R.S aggarwal for Bank P.O/I.B.P.S P.O/A.A.O / Railways , S. chand
publication
Patodi, B, Choudhary, A, Verbal Ability & Comprehension for CAT/ XAT/ IIFT/ CMAT/ MAT/
Bank PO/ SSC New Delhi, Disha Publication
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Saxena, V, Bhatia, V, Crack WAT/GD/PI for MBA Admissions (Must for CAT/ XAT/ IIFT/
FMS/ SNAP/ NMAT/ CMAT Aspirants), New Delhi, Disha Publication
Intended Outcomes: After completion of the course, student will be able to:
Solve problems related to quantitative aptitude.
Solve problems in the area of logical reasoning
Perform certain tasks like using percentages in their work and daily life.
Make their reasoning aptitude knowledge strong.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objective: To enable the students in terms of appearing for competitive exams whereby they
understand how to have better vocabulary and general awareness.
Patodi, B, Choudhary, A, Verbal Ability & Comprehension for CAT/ XAT/ IIFT/ CMAT/ MAT/
Bank PO/ SSC New Delhi, Disha Publication
Saxena, V, Bhatia, V, Crack WAT/GD/PI for MBA Admissions (Must for CAT/ XAT/ IIFT/
FMS/ SNAP/ NMAT/ CMAT Aspirants), New Delhi, Disha Publication
Garner, E., The A To Z of Presentations, bookboon.com (online)
Presentation Skills for Managers, www.exploreHR.org
Effective Presentation Skills for Managers and Executives, www.welearnindia.wordpress.com
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Improve their communication skills.
Face public speaking scenarios with ease
Handle day-to-day words in a better way.
Present on topics confidently
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objective: To enable the students in terms of understanding the various concepts related to
business organizations and administrative aspects.
Text Books:
Gogate, S. B., Human Values and Professional Ethics, New Delhi: Vikas Publishing
House Govindarajan M., Professional Ethics & Human Values, New Delhi: Publisher: Phi
Learning
Ghosh, B. Ethics in Management and Indian Ethos, Noida: Vikas Publishing House Pvt. Ltd.
Intended Outcomes: After completion of the course, student will be able to:
Understand the significance of value inputs in a classroom
Applying values in their lives.
Distinguish between the Self and the Body, Intention and Competence of an individual, etc
Distinguish between values and skills, happiness and accumulation of physical facilities
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objective: To enable students in terms of understanding the underlying principles of equality and
how to manage diversity in an effective manner.
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic concepts in human processes, organizational culture and diversity
Understand about managing individual and teams in diverse contexts
Understand how to manage various issues related to cultural diversity
Get an insight into organizational culture
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objective: To familiarize the students with the fundamentals of communication techniques and
effective presentations for professional purposes with the aid of modern technology.
Chhabra, T. N. Effective business communication. New Delhi: Sultan Chand & Sons.
Lesikar, R. V. Business communication. New Delhi: Tata McGraw Hill.
Pal, R., & Korlahalli, J. S. Essentials of business communication. New Delhi: Sultan Chand & Sons.
Sharma, R. C. & Mohan, K. Business correspondence & report writing. New Delhi: Tata McGraw
Hill
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Garner, E., The A To Z of Presentations, bookboon.com (online)
Presentation Skills for Managers, www.exploreHR.org
Essential Presentation Skills for Executives, Managers, and Team Leaders,
www.nationalseminarstreaming.com
Strategies for Developing Effective Presentation Skills, www.amanet.org
Effective Presentation Skills for Managers and Executives, www.welearnindia.wordpress.com
Intended Outcomes: After completion of the course, student will be able to:
Understand the various concepts, processes and importance of communication Understand the
communication techniques and their usage in professional set-ups.
Develop the skills related to effective presentations and interviews
Write professional written documents effectively
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objective: To develop knowledge, legal and managerial, about the regulatory environment in
India that governs the administration and operation of business.
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic concepts and functions of business environment.
Know the various Acts and their applications on business environment.
Understand the international aspects of business environment
Know the various economic systems and how they function
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objective: To enable students in terms of preparing management reports thus facilitating better
decision making on their part for the organization.
Intended Outcomes: After completion of the course, student will be able to:
Use costing data for planning, control and decision making.
Understand the various tools of management accounting.
Make decisions with regard to costing
Analyze various ratios and working capital
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objective: To enable students in terms of appearing successfully for management and other
entrance exams by focusing upon quantitative aptitude and reasoning aspects.
How to prepare for Quantitative aptitude test for CAT , by Arun Sharma, Fifth edition, T.M.H
publication
How to Crack Test of Reasoning: In All Competitive Exam , by jaikishan and premkishan,
Arihant publication
Analytical Reasoning Revised Edition by, M.K pandey, BSC publication
Quantitative aptitude by R.S Aggarwal for Bank P.O/I.B.P.S P.O/A.A.O / Railways , S. chand
publication
Patodi, B, Choudhary, A, Verbal Ability & Comprehension for CAT/ XAT/ IIFT/ CMAT/ MAT/
Bank PO/ SSC New Delhi, Disha Publication
Saxena, V, Bhatia, V, Crack WAT/GD/PI for MBA Admissions (Must for CAT/ XAT/ IIFT/
FMS/ SNAP/ NMAT/ CMAT Aspirants), New Delhi, Disha Publication
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Solve problems related to average, mixture, alligation, numbers, data interpretation,
numbers, etc.
Solve reasoning like coding-decoding, series, analogy, clocks and analytical reasoning
To do sums related to logical interpretation
Make their reasoning aptitude knowledge strong.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Patodi, B, Choudhary, A, Verbal Ability & Comprehension for CAT/ XAT/ IIFT/ CMAT/ MAT/
Bank PO/ SSC New Delhi, Disha Publication
Saxena, V, Bhatia, V, Crack WAT/GD/PI for MBA Admissions (Must for CAT/ XAT/ IIFT/
FMS/ SNAP/ NMAT/ CMAT Aspirants), New Delhi, Disha Publication
Strategies for Developing Effective Presentation Skills, www.amanet.org
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Use terminologies as found in day-to-day conversation
Face group discussion and interviews in a better way
Develop a better understanding on the current affairs
Make group presentations and speak in extempore-like situations
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Introduction: This course on Event Management would help the students in getting an outlook of
how to manage events efficiently and effectively. The purpose of this course is to impart to the
students an understanding about organizing and managing events at individual as well as
corporate levels and in a professional business set-up.
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic concepts of event management.
Get idea about new developments in event planning & team management.
Understand fundamentals related to designing an event
Get idea about event marketing and advertising
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Introduction: This course of marketing management has been designed to give insights to the
students into the said subject so as to prepare them about the various concepts related to it and
how to understand them better.
Objectives: To enable the students to get insights into the fundamentals of marketing
To give understanding about the significance of 4 Ps in the success of any organization
Credits: 04 Semester III L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Basics of Marketing: Marketing and its core concepts,
marketing management definition, functions of marketing,
I 15
marketing environment- micro and macro, Market Segmentation,
Targeting and Positioning, 4 Ps-Marketing Mix
Managing the 4 Ps: Product: Basic Concepts, Differentiation,
Mix, Product Life Cycle, Packaging, Labeling & Branding. Pricing:
II Objectives, Factors, Methods, Strategies. Distribution: Defining 15
Channels, Levels, Functions, Physical Distribution. Promotion:
Elements of Promotion Mix, 5 Ms of Advertising
The Evolving Concepts in Marketing: Introduction to Services
Marketing, Basics of International Marketing, Marketing
III 15
Information and Research, Introduction to Strategic Marketing,
Rural Marketing, e-Marketing, Retail Marketing
Reference Books/ Text Books / Cases:
Etzel, M. J., Walker, B. J. & Stanton, W. J. Fundamentals of Marketing. New Delhi: Tata McGraw
Hill.
Gopal, V. Marketing Management. New Delhi; Sage Publication.
Kotler, P. Marketing Management. New Delhi: Prentice Hall Of India.
Ramaswamy, V.S., Namakumari, S. Marketing Management: Global Perspective Indian
Context, Macmillan Publishers India.
Saxena, R. Marketing Management. New Delhi: Tata McGraw Hill.
Intended Outcomes: After completion of the course, student will be able to:
Understand the nuances of marketing as a subject and its various elements
Know the marketing mix elements and how they influence an organization
Understand why the customers behave in a certain way
Understand the evolving concepts in marketing
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Introduction: This subject of human resource management will give insights to the students so as
to make them understand the concept underlying this subject.
Objective: To enable the students to bring insights into the basics of human resource
management and its implications in today’s world
Credits: 04 Semester III L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Human Resource Management: Meaning, Nature & Scope of
Human Resource Management, HR Functions, External & Internal
Forces of HR Environment,
I Human Resource Planning: Concept, Importance, Factors, Job 15
Analysis & Job Design.
Human Resource Development: Concept and Difference
between HRM, Personal Management & HRD.
Acquiring & Training Human Resource:
Recruitment: Meaning, Process & Sources of Recruitment.
Selection: Meaning, Process of Selection, Barriers to Effective
Selection.
Induction: Purpose & Requisites of an effective orientation
II programme. 15
Placement: Meaning & Assessment & Classification Model &
Employee Placement.
Training & Development: Meaning, Importance, Types of
Training, Methods & Techniques of Training, Principles of
Effective Training, Difference Between Training & Development.
Managing & Retaining Human Resource:
Performance Appraisal: Meaning, Objectives, Methods, Barriers
to Performance Appraisal, Concept of Potential Appraisal.
Compensation Management: Concept, Objectives, Job
III Evaluation- Process & Methods, Components of Remuneration. 15
Grievance Management: Causes, Identification & Grievance
Procedure.
Career Planning: Meaning, Career Stages, Benefits towards
Employees & Organization
Reference Books/ Text Books / Cases:
Aswathappa, K. Human Resource & Personnel Management - Text & Cases. New Delhi: Tata
McGraw-Hill.
DeCenzo, D. A., & Robbins, S. P. Personnel / Human Resource Management. New Delhi:
Prentic-Hall of India .
Dessler, G. Human Resource Management. New Delhi: Person Education.
Pareek, U., & Rao, T. V. Designing & Managing Human Resource Systems. New Delhi: Oxford
& IBH Publishing Co. Pvt. Ltd.
Pattanayak, B. Human Resource Management. New Delhi: Prentic-Hall of India
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic concepts which characterize the field of human resource management.
Understand how human resource is acquired and trained
Understand how a company arrives at the best possible fit for its employees vis-à-vis the tasks
given to them.
Comprehend the role human resource management plays in an organization
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: Students would be able to develop a basic understanding about financial management
The students will be able to understand the role it plays in the overall performance of a business.
Intended Outcomes: After completion of the course, student will be able to:
Understand the principles and practices of financial management
Understand financial decision making
Understand the composition of different securities in the total capital structure.
Understand cost of capital and investment decisions and dividend decisions.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students to take key decisions required of the entrepreneur/manager.
To make the students aware of the driving forces of the small/family business
Objectives: To enable the students to grasp the details as to how things function at the business
level front for any laws
To make the students aware about how decisions are taken for the betterment of the same.
Bulchandani, K.R., Business Law for Management. Mumbai: Himalaya Publishing House.
Gulshan, S. S., & Kapoor, G. K. Business Law. New Delhi: New Age International Pvt. Ltd.
Kuchhal, M. C. Business Law. Noida: Vikas Publishing House Pvt. Ltd.
Tulsian, P. C. Business Law. New Delhi: Tata McGraw Hill Pvt. Ltd
Gogna, P. P. A Textbook of Company Law. New Delhi: S. Chand Publisher.
Intended Outcomes: After completion of the course, student will be able to:
Understand the concepts and significance of business laws.
Hone the skills for proper self-expression,
Understand the role played by laws acts which have evolved over a period of time.
Get an idea about how such acts as Indian Contact Act works.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Introduction: This subject of Developing Competitive Edge-III has been designed keeping in mind
the requirements of those students who intend to pursue higher education in management and to
prepare them to successfully achieve this target
Objectives: To enhance a student’s ability to develop skill which determine a person's ability in a
particular field.
To make them agile in solving these problems on basis of sound logics and to develop a habit of
doing this so they can achieve their target.
How to prepare for Quantitative aptitude test for CAT , by Arun Sharma, Fifth edition, T.M.H
publication
How to Crack Test of Reasoning: In All Competitive Exam , by jaikishan and premkishan,
Arihant publication
Analytical Reasoning Revised Edition by, M.K pandey, BSC publication
Quantitative Aptitude by R.S Aggarwal for Bank P.O/I.B.P.S P.O/A.A.O / Railways , S. chand
publication
Intended Outcomes: After completion of the course, student will be able to:
Improve ability to understand related problems competently.
Increase in endeavour for finding solution to tricky problems.
Enhance quantitative ability.
Increase in the ability to visualize the problem
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To make the students aware of the current affairs, as well as competitive environment
thus helping them in more ways than one.
To facilitate computer and internet literacy as well as to improve their grammatical ability and
understanding on career-related aspects.
Intended Outcomes: After completion of the course, student will be able to:
Improve their communication skills to the next level.
Face public speaking scenarios with confidence and ease
Handle day-to-day words in a better and familiar way.
Present on topics confidently and clearly
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: Students will receive an overview of the careers that encompass the management of
foodservices, transportation, lodging, attractions, recreation events
Develop an understanding about travel related services in hospitality and tourism.
Introduction: This course has been designed to make students able to learn different nuances of
rural management which are required for understanding the market and economic functionality
and characteristics of rural India
Objectives: To facilitate student’s learning of rural economy, rural development and agriculture.
To make the students realize the significance of agriculture as a means of income and the role it
plays in our economy
Credits: 04 Semester IV L–T–P: 4–0–0
Module Content Teaching Hours
No. (Approx.)
Rural; Meaning Definition and Characteristics, Problems of Rural
India, Models of Rural development; Nehruvian model, gandhian
model , PURA model, Institutes working for rural development ;
NABARD, KVIC, Panchayati Raj institutions etc., Rural
I 15
development Indicators, Role of government in rural
development, schemes and Initiatives taken by government for
rural Development; Mgnrega, Skill development programme,
NRHM
Rural economy in India; Trends and characteristics, Economic
activities in rural areas; Farm and Nonfarm, Financial Inclusion
for rural areas; objectives and problems, Institutes working for
II 15
financial inclusion ; Banks, NGOs, MFIs. RRBs,. Bottom of the
pyramid; concept and characteristics, Organizations catering to
the need of BOP
Contribution of Agriculture in Rural and Indian economy,
Problems of Agricultural sector, Measures taken by government
to improve Agriculture in India; Loan waivers, Farm subsidy,
III 15
Direct Benefit transfer, Kisan credit card., Institutes working for
agricultural development in India, Green revolution and white
revolution; Importance, limitations and relevance in present era
Intended Outcomes: After completion of the course, student will be able to:
Understand the overview of the rural economy
Know the developmental needs and indicators of rural India
Understand the agro-economy and its relevance for rural economy
Grasp the role played by agriculture in our country
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Introduction: This course has been designed help the students learn about the emerging global
trends of business environment and the framework of international business, introducing them to
the cultural and government influence and business structure in global economy.
Objectives: To develop understanding among the students about the legal and regulatory
framework and their implications concerning global business operations.
Further to build understanding of the functioning and objectives of various world organizations.
Intended Outcomes: After completion of the course, student will be able to:
Develop an understanding of global business perspective.
Understand the dimensions of international marketers’ strategies.
Understand the ethical implication of business decision making and recognize ethical
dilemmas.
Be aware about international trade promotion bodies.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Introduction: This course in company law has been prepared to make the students aware of the
role which it plays in the day-to-day functioning of an organization
Objectives: To enable the students with regard to gaining insights into conduct of any business
organization and how its sound knowledge helps a firm to perform in a smooth way.
Credits: 04 Semester IV L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Fundamental Issues: Meaning , Nature and Characteristics of
Company, Classification of Companies, Promotion, Incorporation
and Registration of a Company, Memorandum of Association,
I 15
Articles of Association, Prospectus, Consequences of
Misstatement in Prospectus.
Intended Outcomes: After completion of the course, student will be able to:
Acquaint themselves with the fundamentals about the formation and types of companies.
Learn about such concepts as shares and their types
Understand the role which company law plays in the affairs of a business firm.
Understand how various laws prevent any sort of mismanagement in a company
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: The students would be able to grasp the fundamentals as applicable on the various
concepts related to this field.
They will be able to understand the significant role they have come to play in an economy.
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic ideas underlying the sectors of banking and insurance as prevalent
Understand the numerous aspects of e-banking
Understand the various types of customer accounts and how they function
Understand the insurance sector and the various issues related to it
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Introduction: The course in mass communication intends to acquaint the students with the
basics of mass communication and various concepts associated with media management.
Objectives: To enhance the knowledge of students about the fundamentals of mass
communication and its different forms along with a deep understanding of media.
To acquaint the students with the contemporary and emerging trends in media.
Intended Outcomes: After completion of the course, student will be able to:
Understand the nuances related to mass communication
Grasp how mass communication is used for the betterment of a society
Understand the role played by social media and public relations
Acquaint themselves with media management, organizations and related concepts
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Introduction: This course has been designed to acquaint students with how quantitative and
reasoning ability helps in every aspect of decision making and by focusing on use of information
technology to get required information to achieve this said task
Objectives: To help the students in developing the capacity for consciously making sense of
things, applying logic, establishing and verifying facts and beliefs.
To help students develop a habit of data crunching and to arrive at a conclusion in an organized
manner which suits the problem best.
How to prepare for Quantitative aptitude test for CAT , by Arun Sharma, Fifth edition, T.M.H
publication
How to Crack Test of Reasoning: In All Competitive Exam , by jaikishan and premkishan,
Arihant publication
Analytical Reasoning Revised Edition by, M.K pandey, BSC publication
Quantitative aptitude by R.S aggarwal for Bank P.O/I.B.P.S P.O/A.A.O / Railways , S. chand
publication
Patodi, B, Choudhary, A, Verbal Ability & Comprehension for CAT/ XAT/ IIFT/ CMAT/ MAT/
Bank PO/ SSC 2nd Edition, New Delhi, Disha Publication
Saxena, V, Bhatia, V, Crack WAT/GD/PI for MBA Admissions (Must for CAT/ XAT/ IIFT/
FMS/ SNAP/ NMAT/ CMAT Aspirants), New Delhi, Disha Publication
Intended Outcomes: After completion of the course, student will be able to:
Enhance ability to deduce inferences from problems.
Become agile in solving problems with ease.
Increase logical and visualizing ability.
Improve in perseverance to solve problems.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Introduction: This course has been designed keeping in mind the need of the students to gain
insights into their psychological well-being, competitiveness, ability to write and speak well as well
as to prepare them better for various competitive exams.
Objectives: To enable the students towards better reading, writing and speaking skill so as to
make sure that they learn to grow in the right manner
To make possible the various instances by which the students could realize their true potential and
gain insights as to how well they can do on the professional front.
Intended Outcomes: After completion of the course, student will be able to:
Use terminologies as found in day-to-day conversation
Face group discussion and interviews in a better way
Develop a better understanding on the current affairs
Make group presentations and speak in extempore-like situations
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Introduction: This course provides an introduction to business analytics and research so that the
students inculcate research skills among themselves along with special emphasis on statistical
analysis.
Objective: To enable students towards being self-sufficient and independently carry on their
research projects
To enable students to pursue their career in the field of research and business analytics.
Cases:
Business-driven research at IBM research India: Case Reference No. 9-612-076: Authors
– Willy Shih; Margaret Pierson; Pankaj Agarwal; Diego Medicina; Juan Prajogo (Harvard
Business School)
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Who’s # 1 - INSEAD, Harvard, Wharton, LBS? Designing Research to Measure the
Strength of Business School Brands: Case Reference No. IN1415: Authors – Joerg
Niessing; Pierre Chandon (INSEAD)
Pillsbury Cookie Challenge: Case Reference No. W11020: Authors – Natalie Mauro; Allison
Johnson (Richard IVEY Business School)
Intended Outcomes: On successful completion of this course, student will be able to:
Think like a researcher, have developed ability to fairly observe and interpret various events.
Apply an advanced understanding of business research (both qualitative and quantitative)
Refine an identified business problem into a succinct research problem/s and articulate this
into a comprehensive research.
Learn to work on SPSS and MS Excel, and have clear understanding of various multivariate
techniques
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students with regard to conducting a training & development session
CASE:
VSP Rao page no. 215 “ Poor Sanjay” Excel Books
Intended Outcomes: After completion of the course, student will be able to:
Understand the nature of training & development as found in an organization
Evaluate its importance in employee well-being and organization.
Develop greater sensitivity and confidence in their capacity to effectively implement T & D
Tackle the major issues and challenges of T & D
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students with regard to various models of dispute resolution, labour-
management cooperation
To help students understand dispute settlement machineries and other Industrial relation issues.
Credits: 04 Semester V L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Introduction to Industrial Relations: Meaning, objectives,
scope, determinants of Industrial relations, Factors affecting
Industrial relation
Approaches to Industrial relation: Psychological, Sociological,
I 15
Human Relation, Socio-ethical, Gandhian, system Approach
Trade Unionism- Concept, objectives of Trade Unions and
Methods of achieving the objectives; Features and functions of
trade unions
Industrial Disputes: Concept, Features, causes, classification of
industrial disputes.
Methods of prevention of Industrial Disputes: Tripartite and
Bipartite bodies, Standing orders and grievance procedure,
II Ethical codes, collective bargaining 15
Industrial Dispute Settlement Machinery: (conciliation,
arbitration and adjudication) - Work Committees, Conciliation,
Board of Conciliation, Court of enquiry, Labour Court, Industrial
Tribunal, National Tribunal, Grievance handling
Workers' Participation in Management: Concept, purpose and
significance of participation; Forms of participation: information
sharing, consultation, association of workers, joint decision-
making and Board of Directors.
III 15
International Labor Organization: An Introduction to ILO:
origin, objectives and structure of ILO
Impact of Globalization &Information Technology on IR, Role of
Human Resource Development in Developing Industrial Relation
Intended Outcomes: After completion of the course, student will be able to:
Understand the terminology, history, and models of the industrial relations system
Learn about the genesis of industrial conflicts and disputes
Understand the functioning of various Industrial conflict settlement machineries
Understand Women Management & ILO principles
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students to develop an understanding about group and team building
To help them utilize the said understanding in their day-to-day workings.
Intended Outcomes: After completion of the course, student will be able to:
Improve managerial capability through team building and group dynamics
Understand the pre-requisites of having an effective group and team
Inculcate an elementary level of understanding of group/team functions
Develop team-spirit and know the importance of working in teams
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Case:
New Delhi Shopping Point, Bhattacharya, D.K., Compensation Management, Oxford
University Press.
Objectives: To enable the students to gain insight about the various related concerns
To make students understand nuances of sales and distribution management as found in today’s
organizations.
Objectives: To enable the students develop an insight about the successful marketing strategies
for rural market
To make them aware how to monitor and use the same in an organizational context
Gupta, K.B., Siddiqui, F. & Alam, I. Rural Management. New Delhi: World Press
Kashyap, P. & Raut, S. Rural Marketing. New Delhi: Dreamtech Press
Krishnamacharyulu, C. G. & Ramakrishnan, L. Rural Marketing. New Delhi: Pearson
Education
Objectives: To assist the students in grasping the fundamentals of doing business in today’s global
scenario
To make them aware of the marketing aspect of it as used by various organizations.
Objectives: To enable the students gain insight about the various issues related to advertising
To make them aware how it is effectively used in the overall scheme of things by an organization.
Batra, R., Myers, J. G., & Aakev, D. A. Advertising Management. New Delhi: PHI
Choonawala, S. A. Advertising Theories and Practices. Mumbai: Himalaya Publication.
Mohan, M. Advertising Management - Concept and Cases. New Delhi: Tata McGrawHill
Case Study:
Archies: Advertising Management by Jaishri Jethwaney and Shruti Jain, Chapter no. 6
(Consumer Behaviour and Advertising Research), page no. 232-233, Oxford University
Press, New Delhi
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic concepts and functions of advertising
Develop awareness about the various methods and applications of advertising
Enhance their creativity and understanding of the practical concepts of advertising
Understand such concepts as advertising media design and decision
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students to gain insights into the role of the various global institutions,
their structures
To make them aware of international trade in India and the various related practices.
Credits: 04 Semester V L–T–P : 3–2–0
Module Content Teaching Hours
No. (Approx.)
Introduction: International Financial Management and
Domestic Financial Management, Nature and Scope of
International Financial Management
I International Monetary System and its evolution – Gold 15
Standard, Bretton Woods System, Exchange Rate Regime.
International Financial Flows, Balance of Payment – Structure,
Disequilibrium and Adjustment.
Foreign Exchange Market: Introduction, Features, Participants,
Exchange Rate Quotation, Segments of Foreign Exchange Market
– Spot Market, Forward Market, Futures & Options, Concept of
Speculation, Arbitrage and Hedging in Foreign Exchange Market
II 15
Exchange Rate Determination: Mechanism, Factors, Theories –
PPP & IRP
Exchange Rate Risk: Concept, Types and Risk Management
Techniques – Internal & External.
International Working Capital Management: Overview,
International Cash Management, International Receivables
Management, International Inventory Management.
International Financial Market: Overview, International Equity
III Market – ADR and GDR, International Bond Market – Foreign 15
Bond & Euro Bond
Financing of Foreign Trade: Modes of Payments in
International Trade – D/A, D/P, Letter of Credit etc. Methods of
Trade Financing – Pre-shipment and Post-shipment etc.
Reference Books/ Text Books / Cases:
Apte, P. G. International Financial Management. New Delhi: Tata McGrawHill.
Jain, P. K., Peyrard, J., & Yadav, S. S. International Financial Management. New Delhi:
Macmillan Publishers India Ltd.
Srivatava, R. M. Multinational Financial Management. New Delhi: Excel Books.
Varshney, R. L., & Bhashyam, S. International Financial Management. New Delhi: Sultan
Chand & Sons.
Vyuptakesh, S. International Financial Management. New Delhi: Prentice-Hall of India
Intended Outcomes: After completion of the course, student will be able to:
Understand the various aspects of international financial management
Learn about the various international economic groups
Learn about the numerous international institutions
Understand the changing scenario of the international economic environment
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Bhole, L.M. & Mahakud, J. Financial Institutions and Markets. New Delhi: Tata McGraw Hill
Kohn, M. Financial Institutions and Market. New Delhi: Oxford University Press.
Srivastava R.M. & Nigam, D. Management of Indian Financial Institutions. New Delhi: Himalya
Publishing House.
Case Study:
Intended Outcomes: After completion of the course, student will be able to:
Understand various financial institutions and their functions
Understand the types of NBFCs and how they impact the financial scene
Learn about such regulatory and promotional institutions like RBI & SEBI
Understand the basis upon which they can develop into a financial practitioner
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students to gain insights into the various concepts related to cost
accounting
To make the students familiar with the terms which characterize the phenomenon of costing
Jain, S. P.& Narang, K. L. Cost Accounting. New Delhi: Kalyani Publishing House
Khan, M. Y. & Jain, P. K. Management Accounting. New Delhi: Tata McGraw Hill
Kishore, R. M. Cost accounting. New Delhi: Taxmann Publishing
Maheshwari, S. N. & Maheshwari S. K. Cost and Management Accounting. New Delhi: Vikas
Publishing House.
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic cost concepts, element of cost and preparation of cost sheet.
Understand the principles and techniques used in recording, analyzing and reporting costs
Understand the principles and techniques used in revenues for internal management purposes.
Develop applicable cost concepts in making short term decisions and the application of
spreadsheets in management accounting.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students to develop understanding about working capital management
To make the students familiar with its functioning in businesses
Case Study: Case Study – Case on M/S HI-TECH ELECTRONICS related to Management of Cash
(Source – Financial Management – M Y Khan & P K Jain; Page no. 14.43-14.46)
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic concepts related to working capital management
Understand the management of receivables and inventory
Understand the management of cash by an organization
Determine and financing working capital requirements
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students to take key decisions required of the entrepreneur/manager
To make the students aware of the driving forces of the small/family business
Case Study:
Surendra Kumar Agarwal: Long Way from Brass Utensils to Construction Industry,
Entrepreneurial Development by S.S.Khanka, S.Chand & Co. Ltd., New Delhi, Reprint Edition-
2010. (Part-VI/Case Studies) Case No.5, Page No.375
Intended Outcomes: After completion of the course, student will be able to:
Develop a business strategy that leverages the unique aspects of the business,
Understand the opportunity it is pursuing and the businesses position in the market.
Develop a business plan and model that supports the strategy as envisaged by the
entrepreneur
Identify the issues associated with succession planning, and develop plans to address them.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students gain insights into the various aspects of project related
concepts
To help students understand how to go about its planning and management
Cases:
Suitable case from Nagarajan K., Project Management, New Age International Publications
Intended Outcomes: After completion of the course, student will be able to:
Familiarize themselves with the various aspects of Projects
Learn the process and issues relating to preparing, appraisal, and monitoring projects
Develop the skills using simple project management tools
Learn immediate application to the background and needs of a project
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
BBA5042: e-BUSINESS
Introduction: This subject focuses on key issues related to e-business such as the online aspect of
it, CRM, SCM and data warehousing as well as security part of it as used by various businesses
Objectives: To enable students gain insights into current and emerging technologies
To make students understand concepts related to e-business which are redefining the businesses.
Case Study:
Case Study on Walmart.com—eCommerce-Guide.com at http://www.ecommerce
guide.com/news/trends/article.php/1501651
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic concepts and functions of e-business
Become aware about the security feature of online business
Understand how online business is reshaping the business scenario.
Learn about CRM, SCM and data warehousing
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students develop a broad view on various concepts related to modern
office management
Case Study:
“Left or right”, Rao.V.S.P., Management Text and Cases, Excel Books
Intended Outcomes: After completion of the course, student will be able to:
Understand the nature and role of modern office management in an organization
Get acquainted with functioning of modern office
Gain knowledge on the management of Modern Offices
Evaluate the modern office systems and procedures
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Mishra, M. N. Insurance: Principles and Practice. New Delhi: S. Chand & Company.
Panda, G. Principles and Practice of Insurance. New Dellhi: Kalyani Publishers.
Periasamy, P. Principles and Practices of Insurance. Mumbai: Himalaya Publishing House.
Sreenivasan, N. M. Principles of Insurance Law. Lucknow: Eastern Book Company.
Intended Outcomes: After completion of the course, student will be able to:
Understand about the concept of insurance and its importance.
Understand the risks covered under the ambit of insurance
Build a theoretical basis thereby developing knowledge in other areas of insurance
Understand the various types of insurance policies
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students with regard to gaining insights into banks
To make students aware of the routine and specific functions related to the banking scenario
Credits: 04 Semester V L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Banker & Customer: Banking in India, Definition & Roles of
Banks, Banking Services & Products. Organisation of Banking
I Business – Types of Banks, Relationship of Banker & Customer as 15
Debtor–Creditors, Pledgee–Pledgor, Agent-Principles & Lessor-
Lessee
Customers Accounts: Opening & Operations of Different Kinds
of Bank Accounts & their Special Features - Saving Account,
Current Account, Fixed Deposit Account, Recurring Deposit
II 15
Account and other Accounts Closing of Bank Account.
Day-to-day- Cash & Non-cash Operations in Banking: Cash
Deposits, Cheque Withdrawals and Fund Transfers.
Loans & Advances: Various Forms of Landings – Loans, Cash
Credit, Overdraft, Meaning & Characteristics of Secured
Advantages, Types of Collateral Securities, General Principles of
III 15
Sound Lending.
Payment and Collection of Cheque: Cheque / DD & MC and its
features. Role and Duties of Paying and Collecting Banks.
Gopinath, M. N. Banking Principles & Operations. Mumbai: Snow White Publications Pvt. Ltd.
Guruswamy, S. Banking Theory Law & Practice, New Delhi, Tata McGrawHill
Shekhar, K. C. & Shekhar, L. Banking Theory and Practice. Noida: Vikas Publishing House Pvt.
Ltd.
Varshney, P. N. Banking Law and Practice. New Delhi: Sultan Chand and Sons
Intended Outcomes: After completion of the course, student will be able to:
Have fundamentals knowledge of the prevailing banking system in India.
Understand about various functional aspects of banking.
Develop a detailed understanding of operating system of banks for accounts & loans.
Understand the mechanism behind payment and collection of cheques
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students gain insights into the insurance sector in the country
To make the students aware of the various laws associated with it along with it
Intended Outcomes: After completion of the course, student will be able to:
Become aware about the conduct of insurance business in India
Have knowledge of various types of environment on the growth of insurance.
Have knowledge of the growth of insurance sector in India.
Have knowledge of the global insurance environment
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
BBA5053: e-BANKING
Introduction: This course in e-banking focuses on introducing the students to the key issues
related to the said area such as electronic payment system and cyber security and related terms
Objectives: To enable students gain insights into current and emerging technologies
To make the students understand issues (legal and otherwise) related to e-business.
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic concepts and functions of e-banking
Understand the role of information, security and technology in e-banking.
Learn about the various skills needed to implement in banking industry
Learn about the online payment system and its features
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Understand the theoretical foundation of international trade
Understand the instruments related to commercial policy
Understand the importance of regional economic integration
Understand various factor movements in international service
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To acquaint the students with the theoretical foundations of international treaties
and conventions
To enable them to learn the pattern, structure and policy framework at trade blocks.
Intended Outcomes: After completion of the course, student will be able to:
Understand the theoretical foundation of international treaties
Understand the role played by international conventions
Understand the laws of treaties and conventions
Understand the importance of the grievance handling mechanism
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To acquaint the students with the general and clear idea of international logistics
system
To make the students aware of the various aspects related to its management.
Intended Outcomes: After completion of the course, student will be able to:
Understand the importance of inventory management for its efficient utilization.
Understand the various logistic mechanism for prompt supplies
Understand the concept of material planning
Understand the methods of cost reduction
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To equip the students with necessary insight in to designing for an organization
To assist the students understand the organizational strategy with the changing environment.
Intended Outcomes: After completion of the course, student will be able to:
Understand strategies adopted by the tourism industry in response to environmental changes.
Understand the manner in which strategic and competitive advantage is developed.
Understand what comprises a vibrant and entrepreneurial business culture;
Deliver solutions to the industry that are sustainable, responsible and pragmatic.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students know the regulations of government related to hospitality
To make students aware about service industry related laws
Credits: 04 Semester V L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Indian Contract Act : Definition of Contract , Proposal,
Agreement, Consideration, etc- Essentials of Valid contract-
Competent Parties- Types of Contracts – valid, void and voidable-
Performance of Contract- Discharge of Contract- Remedies for
Breach of Contract- Indemnity and Guarantee.
Consumers Protection Act: Definitions – Consumer, Complaint,
I 15
Defect in goods, Deficiency in service, Unfair trade practice,
Restricted trade practice- Procedure for redressal of grievances
before District -Forum, State Commission, and National-
Commission.
Sale of Goods Act: Essentials of valid Sale- Conditions and
Warranties- Rights and duties of Seller and buyer.
Food Adulteration Act: Principles of food laws regarding
prevention of food adulteration, definition, Authorities under the
act.
Shops and Establishments Act: Procedure relating to registration
of hotel, Lodges, Eating Houses, Restaurants, and other related
provisions.
II 15
Licenses and permits for hotels and catering establishments
– Procedure for procurement. Tourism related laws – VISA,
Passport.
Environmental Protection Act – The Water (Prevention and
Control of Pollution) Act- The Air (Prevention and Control of
Pollution) Act.
Factory Act - Definition of Factory, Worker, Health Safety and
Welfare provisions.
Industrial Disputes Act – Definition of Industry, Industrial
Dispute, provisions relating to strike, lock-out, retrenchment, lay-
off and Authorities for settlement of Industrial Disputes.
III 15
Payment of Wages Act - Definition of Wages , Authorized
deductions from the wages Workmen’s Compensation Act –
Definition of Dependent, Disablement, Occupational disease,
liability of the employer to pay compensation and amount of
compensation
Reference Books/ Text Books / Cases:
Bulchandani, K.R., Business Law for Management. Mumbai: Himalaya Publishing House.
Gulshan, S. S., & Kapoor, G. K. Business Law. New Delhi: New Age International Pvt. Ltd.
Kuchhal, M. C. Business Law. Noida: Vikas Publishing House Pvt. Ltd.
Mathur, Satish, Business Law.
Tulsian, P. C. Business Law. New Delhi: Tata McGraw Hill Pvt. Ltd
Goswami, V. G. Labour and Industrial Law. Allahabad: Central Law Agency.
Kapoor, N.D. Elements of Merchantile Law. New Delhi: Sultan Chand & Sons.
Devendra, Amitabh, Hotel Law, Oxford University Press
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Understand legal measures adopted by the tourism industry.
Understand the social practices for the benefit of the stakeholders in tourism and hospitality.
Develop personally as well as professionally in the said area;
Understand practical legal and management skills alongside theoretical business knowledge
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Cases:
Oberoi Hotels: Train Whistle in the Tiger Reserve, Reference No: 9-615-043, Authors – Ryan
W Buell; Ananth Raman; Vidhya Muthuram (Harvard Business School-HBS)
Taj Hotels, Resorts and Palaces, Reference No: 9-511-039, Authors – Rohit Deshpande,
Mona Sinha (Harvard Business School-HBS)
Uniqueness of the Hospitality Product, Reference no. BEP2986, Authors- Betsy Bender
Stringham; Charles Partlow (European Case Clearing House-ECCH)
Intended Outcomes: After completion of the course, student will be able to:
Understand the meaning, concept, origin and development of hospitality industry.
Understand application of Marketing and sales concepts in Hospitality Industry.
Understand customer orientation and its importance in hospitality industry
Identify and understand Famous hotel chains, Airlines and Tourism Services in India and
world-wide
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable students understand the concept and process of strategic management
To make students aware how the same could be adopted in the hospitality and tourism industries.
Intended Outcomes: After completion of the course, student will be able to:
Understand the manner in which strategic and competitive advantage are developed.
Understand the tools and technique for strategic analysis
Develop practical management skills alongside theoretical business knowledge;
Generate research, both theoretical and actionable;
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Understand the event planning in the organizations.
Understand the techniques and strategies to successfully handle the sponsors in an event.
Gain knowledge and competencies required for team management while planning an event.
Understand competencies required to organize the events and related knowledge
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To explain the students about the nuances of producing a successful event
To explain the students the process and bottlenecks of producing an event.
Intended Outcomes: After completion of the course, student will be able to:
Understand production process of an event.
Understand the bottlenecks of producing a successful event
Understand ways of eliminating those hindrances.
Understand how to produce a successful event.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To acquaint the students with Generally Accepted Cost Accounting Concepts and
Techniques
To facilitate students towards managerial decision making related to financial management
Credits: 04 Semester V L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Introduction: Event Cost Accounting: Objectives and scope of
Event Cost Accounting, Event Cost centres and Cost units, Event
Cost classification, Profit measurement, Decision making and
control, Elements of Costing system, Cost Ascertainment,
I 15
Material Cost, Employee Cost, Direct Expenses, Overheads,
Making of a Cost Statement and Profit Calculations.
Event Costing: Fixed Cost & Variable Cost, Volume Profit
Analysis, Break Even Point, B.E.P. Analysis for Events.
Budget and Events: Introduction, Making the Budget, do’s,
don’ts, Contingency, Monitoring the budget, Budget Review,
II 15
Budget Control & Variance.
Intended Outcomes: After completion of the course, student will be able to:
Understand the conceptual framework of Cost & Management Accounting
Understand application of Cost & Management Accounting in terms of Event Management.
Understand the basic concepts and processes in determination of products and services cost.
Identify and apply the concepts of Financial Management.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Develop and present an effective event marketing plan.
Identify key elements of effective marketing strategies for different types of events.
Describe the process of development and management of event sponsor relations.
Create a compelling and attractive sponsorship proposal
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To help students develop the skill of analyzing different types of functions
To help students develop an idea of managing things on the basis of specified conditions
Credits: 02 Semester V L–T–P : 0–0–3
Module Content Teaching Hours
No. (Approx.)
Quantitative Aptitude:
Real Function-I:
Definition of Functions, Domain,Range,Codomain, Problems on
finding Domain and Range of functions, Classification of
functions on the basis of Domain and Codomain, Defining
I inverse of function ,Problem on finding Inverse of function, 15
Graphing of algebraic function, Shifting of Curves.
Reasoning Ability:
Selections:
Problems related to selection of people and group of people
from large groups on predefined set of conditions.
Quantitative Aptitude:
Real Function-II:
Study of different types of functions- 1) Logarithmic, 2)
Modulus,3) Exponential,4) Greatest integer Function,5)
Trigonometric function.
Problem related to Composite functions and Iterative functions.
II 15
Reasoning Ability:
Games and tournament;
1. Questions based on Seed or Rank (Knockout tournament)
2. Questions based on scheduling of tournament or who won/lost
against whom
3. Questions based on goals for /goals against etc.
Quantitative Aptitude:
Geometry& Mensuration:
Geometry: Different types of triangles and their properties,
Square, rectangle, parallelogram, trapezium, Rhombus, Circle and
Cyclic Quadrilateral.
Mensuration: Area of plane figures, Problem related to finding
III 15
areas and Packaging of circle inside squares, triangles and
polygons.
Reasoning Ability:
Routes/Network:
Designing of Routes and Network, finding out the Shortest Route,
Routes covering maximum places.
Reference Books/ Text Books / Cases:
How to prepare for Quantitative aptitude test for CAT, by Arun Sharma, Fifth edition, T.M.H
publication
How to prepare for Logical Reasoning test for CAT, by Arun Sharma, Fourth/Fifth edition,
T.M.H publication
How to Crack Test of Reasoning: In All Competitive Exam, by Jaikishan and Premkishan,
Arihant publication
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
How to prepare for Verbal & Non-Verbal Reasoning by Disha Publication
Quantitative Aptitude by R.S Aggarwal for Bank P.O/I.B.P.S P.O/A.A.O / Railways , S. Chand
publication
Quantitative Aptitude for Competitive Examination by Abhijit Guha
Intended Outcomes: After completion of the course, student will be able to:
Increase ability to analyze graphs
Become agile in solving problems.
Increase logical and visualizing ability
Increase perseverance to solve problems
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To make the students gain insights about the contemporary events.
To improve the students’ competence towards verbal ability and personality exercises
Objectives: To equip the students with necessary insight in to designing for an organization
To assist students link the organizational strategy with the changing environment.
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Business Policy: Business Policy-Meaning, Nature, Importance.
Strategy- Meaning, Definition. Strategic Management-Meaning,
Definition, Importance, Strategic management; Process & Levels
I of Strategy and Concept and importance of Strategic Business 15
Units(SBU’s); Strategic Intent – Mission, Vision, Goals, Objective,
Plans. Environment Analysis and Scanning (IFAS, EFAS, SWOT,
ETOP)
Strategy Formulation: Corporate Level Strategy, Business Level
Strategy, Functional Level Strategy. Strategic Implementation:
Models of Strategy making, Strategic Analysis & Choices: BCG
II 15
Matrix, GE 9 Cell, DPM, PIMS, SPACE matrix, Hofer’s Product
market evolution Matrix, Porter 5 Forces, 7S Frame Work.
Implementation at Structural, Behavioral, Functional level.
Strategic Evaluation & Control: Meaning, Steps of Evaluation &
Techniques of Control. Synergy: Concept, Types, evaluation of
III Synergy. Synergy as a Component of Strategy & its Relevance. 15
Change Management – Elementary Concept
Reference Books/ Text Books / Cases:
Kazmi Azhar, Business Policy & Strategic Management, Tata McGraw Hill.
P.K. Ghosh: Business Policy, Strategy, Planning and Management
Christensen, Andrews Dower: Business Policy- Text and Cases
William F. Glueck: Business Policy – Strategy Formation and Management Action
Bongee and Colonan: Concept of Corporate Strategy
Intended Outcomes: After completion of the course, student will be able to:
Understand strategies adopted by the companies in response to environmental changes.
Understand the manner in which strategic and competitive advantage is developed.
Understand the various methods and techniques for internal analysis.
Understand the tools and technique for strategic analysis o understand different business
strategies
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students with an insight on understanding the principles of negotiation
To assist the students learn the key aspects of successful mediation
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Negotiation: Meaning, Nature, Process and types of Negotiation,
Strategy and planning for negotiation, Agenda setting, 15
I
Bargaining, ZOPA, Expectations & Concessions, Compromise,
Collaboration & Multi-tasking, Seven pillars of negotiation.
Communication and Negotiation: Economical and Socio-
Psychological dimensions of negotiation, Contextual nature of 15
II
negotiation, Role of communication in negotiation, Qualities &
Skills of effective negotiation, Interpersonal negotiation.
Counseling: Meaning, Nature, Goals and Process of Counseling,
Approaches to counseling, Importance of counseling, Variables 15
III
affecting the counseling process, Evaluation of counseling,
Modern trends in Counseling process.
Cohen, S. Negotiation Skills for Managers. New Delhi: Tata Mc Graw Hill.
Rao, S. L. Negotiation Made Simple. New Delhi: Excel Books.
Rao, S. N. Counseling and Guidance. New Delhi: Tata Mc Graw Hill.
Singh, K. Counselling Skills for Managers. New Delhi: PHI
Case Study:
Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour. By Udai
Pareek, Oxford, Second Edition Page 410-415)
Intended Outcomes: After completion of the course, student will be able to:
Understand various negotiations approaches and styles
Understand the stages of negotiation and develop effective strategies for each stage.
Illuminate on the psychological forces that affect decision-making
Understand ethical responsibilities and requirements.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Case Study:
conflicting expectations: where pay and performance collide Page no. 299, IHRM: managing
people in a multinational context- Peter J. Dowling, Denice E Welch
Intended Outcomes: After completion of the course, student will be able to:
Understand the nature of IHRM and appreciate how and why it has become so critical
Learn how significant IHRM has become with regard to competitiveness
Develop greater sensitivity and confidence to effectively impact the HRM process
Foment a global mindset
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students gain insights into the various skills
To enable students with regard to the phenomena of leadership and change management.
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Introduction to Leadership: Definition, Importance of
Leadership, Role of Leader, How is leadership differentiated from
15
I Management?
Theories of Leadership: Contingency & Situational theories of
leadership, Leadership Model, Leadership Competencies
Managing Change: The nature of organizational change, How
change emerges in organizations, Strategies of change and its
15
II communication, Enablers and obstacles to change, Successful
processes of organizational change, Change implementation and
its performance
Leading people to Change: Social identity of organizational
system: how to investigate it, Individual dimensions of the
change process Individual reaction to the change process, Groups 15
III
dynamics in changing, Learning process, change , monitoring, A
changing future – preparing for progressive and continual
change, Innovation and trends for the future.
Case Study:
Experience at GlaxoSmithKline (GSK) – McCalman James, Paton A. Robert, Change
Management – A guide to effective implementation, New Delhi: Sage Publications
Intended Outcomes: After completion of the course, student will be able to:
Understand the concepts of leadership as found in an organizational context
Understand the methods and processes of managing change
Learn about applying concepts in the field of change management
Understand various theories related to leadership
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Understand the legal framework within which Indian labour law operates
Understand such concepts as industrial relations, employment practice, Labour conditions
Realise the importance of ensuring the health, safety and welfare of the workmen
Understand the Industrial and Labour system of the country.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable students gain insights into the field of marketing of services
To make students realize its significance for the growth of a business organization
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Introduction to Services Marketing: concept & characteristics
of services, classification of services. Difference between product
& service marketing. Importance of services marketing.
I Challenges & issues in services marketing. Understanding 15
customer expectation & zone of tolerance. Role of IT in service
marketing. Service Market segmentation- positioning &
differentiation.
Extended Service Marketing Mix: Service Products, Pricing
decisions of services, Service Promotion & its challenges,
II 15
Place(distribution) in services, People & Internal communication
in services, Processes, Managing Physical Evidences in services.
Delivering Quality Service: Challenges of measuring service
quality, the customer expectation Vs perceived service gap,
Measures of service quality, SERVQUAL & GAP model. Role of
III employees & customer in service delivery. 15
Application of elements of service marketing mix in financial
services (Banking), Education, Telecom, Hospitality (Travel,
Tourism & hotels), Health (Hospitals).
Case Study:
Bharat Sanchar Nigam Limited, Christopher Lovelock, Pearson
Intended Outcomes: After completion of the course, student will be able to:
Understand the concepts & practical applications of service marketing
Familiarize with the role of people, physical evidences & processes in service marketing.
Develop the skills of service communication that differs from those of goods marketing.
Understand how they should go about delivering quality services
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Bajaj, C., Tow, R. & Srivatsava, N. V. Retail Management. New Delhi: Oxford University Press.
Berman, B. and Evans, J. R. Retail Management. New Delhi: Pearson Education.
Nair, S. Retail Management. New Delhi: Himalaya Publishing House Pvt. Ltd.
Newman, A. J. and Cullen, P. Retailing: Environment and Operations
Case Study:
Mall Retailers: The search for growth, Berman B & Evans JR, Pearson Education
Intended Outcomes: After completion of the course, student will be able to:
Understand the basic concepts of retail management
Learn about the latest developments in retailing in the Indian context.
Understand the strategic perspective of the retailing industry
Lean the framework of Retail mix and each of its elements.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Appreciate the relationship between corporate strategy, product and brand management.
Learn about the various dimensions of product management
Understand the various aspects related to the evolution of a brand
Develop a framework to understand the new product development process.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students gain insights into maintaining long term relationships
To enable the students understand valuation of customers based on CRM
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Introduction and Significance of CRM: CRM Concepts; benefits
of CRM; challenges for CRM; CRM Model; CRM: success factors,
the three levels of Service / Sales; The Myth of Customer
Satisfaction; Understanding Principles of Customer Relationship;
I Relationship Building Strategies; Building Customer 15
Relationship; Management by Customer Retention; Stages of
Retention; Understanding Strategies to Prevent Defection and
Recover Customers; CRM as a strategic marketing tool; CRM
significance to the stakeholders.
CRM Process and CRM In Marketing: Introduction and
Objectives of a CRM Process; an Insight into CRM; The CRM cycle
i.e. Assessment Phase; Planning Phase; The Executive Phase;
Modules in CRM(sales force automation and call center), 4C’s
II (Elements) of CRM Process; CRM Process for Marketing 15
Organization; CRM Affiliation in Retailing Sector.
CRM in Marketing: One-to-one Relationship Marketing, Cross
Selling & up Selling, Behavior Prediction, Customer Profitability
& Value Modeling, Channel Optimization, Event-based marketing.
Implementation and Trends in CRM: Choosing the right CRM
Solution; Framework for Implementing CRM: a Step-by-Step
Process: Five Phases of CRM Projects; Development of
Customizations; power user Beta Test and Data Import; Train
III 15
and Retain; Roll out and System Hand-off;
CRM Current Trends: e-CRM/online CRM, Key e-CRM features,
Data Warehousing – Data mining for CRM,an introduction to CRM
software packages.
Reference Books/ Text Books / Cases:
Kumar, V. & Werner, J. Customer Relationship Management - A Database Approach. New
Delhi: Wiley India.
Mohammed, H. P. & Sagadevan, A. Customer Relationship Management. Noida: Vikas
Publishing House.
Paul, G. CRM-Essential Customer Strategies for the 21st Century. New Delhi: Tata McGraw
Hill.
Rai, A. K. Customer Relationship Management – Concept and Cases. New Delhi: PHI Learning
Case:
CRM case study: AMAZON.COM; John W. Gosney and Thomas P. Boehm 2001, customer
relationship essentials, Prentice Hall of India
Intended Outcomes: After completion of the course, student will be able to:
Learn about the tools and techniques for implementing CRM
Develop the skills of how to retain customers
Understand how some companies fail due to poor strategy
Learn how effective CRM leads to better business prospects
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students to gain insights into how to become professional investors
To assist students in becoming researchers in the field of finance and investment
Credits: 04 Semester VI L–T–P : 3–2–0
Module Content Teaching Hours
No. (Approx.)
Introduction: Investment – Nature, Objectives and Process,
Investment, Speculation & Gambling, Factors influencing 15
selection of investment, Alternatives for Investment, Capital
Market and its classification
I
New Issue Market: Concept, Function, Role, Concept of
Underwriting, Methods of Floating New Issue, Pricing of New
Issue.
Singhania, V. K. & Singhania, M. Students’ Guide to Income Tax with Service Tax and Value
Added Tax. New Delhi: Taxmann Publications Pvt. Ltd.
Ahuja, G. & Gupta, R. Systematic approach to Income Tax. New Delhi: Bharat Law house.
Intended Outcomes: After completion of the course, student will be able to:
Have basic knowledge about taxation laws
Understand principles and provisions in Income–tax Act, 1961.
Understand the classification of income under various headings
Understand the main concepts and principles of Income Tax.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students gain insights into personal financial planning;
To make students realize investing at low risk versus aggressive investing and other aspects
Credits: 04 Semester VI L–T–P: 3–2–0
Module Content Teaching Hours
No. (Approx.)
Personal Financial Planning: Meaning, need, process;
developing personal financial goals, opportunity cost, time value
of money, financial advising, system for personal financial 15
I
records, personal financial statements, money management and
achieving financial goals.
Saving plans and their evaluation, consumer credits and their
types, choosing a source of credit
Housing decisions factors and financing, health insurance and
15
II financial planning
Life insurance and its types, determining life insurance needs,
buying life insurance
Preparing for an investment program, factors affecting choice of
investment, alternatives for investment – stocks, bonds, mutual 15
III
funds, real estate, metals & gems, others; retirement planning
Reference Books/ Text Books / Cases:
Kapoor, J., Dalbay, L. & Robert, J. H. Personal Finance. New Delhi: Tata McGraw Hill.
Victor, H. G. & Rosenbloom, J. S., Personal Financial Planning. New Delhi: Tata McGraw Hill
Rejda, G. E. Social Insurance And Economic Security. New Delhi: Prentice Hall
Case:
Suitable case lead from Victor Hallman G. & Rosenbloom Jerry S., Personal Financial
Planning, Tata McGraw Hill
Intended Outcomes: After completion of the course, student will be able to:
Learn about taking personal and family financial decisions.
Develop a conceptual framework for personal and family financial stewardship.
Understand the goals and functions of the individual financial decision maker.
Analyze sources of financing available for personal and family.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Case:
Based on latest annual report of limited companies
Intended Outcomes: After completion of the course, student will be able to:
Understand the accounting procedure
Have in-depth knowledge of issuance and valuation of shares
Learn about such concepts as liquidation, amalgamation and accounting of holding company
Understand profit and loss prior to incorporation
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
To enable students understand and appreciate the role played by creativity and innovation
Case:
“The case of the Critical Attitude”, Innovation and Creativity Jonne Ceserani & Peter
Greatwood Kogan Page India Pvt. Ltd., Page No.37
Intended Outcomes: After completion of the course, student will be able to:
Learn where innovation can be found within the organization
Understand how to recognize innovation within the organization
Learn how to use innovation for the betterment and fighting out competition
Create problem-solving abilities and gain access to tools for the same
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students gain insights into various business pre-requisites
To assist students with regard to developing knowledge of day-to-day running of a business
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Introduction: Materials Management- Importance, Objectives-
Interface with other functions, Materials management –
functions – material planning and budgeting, Material 15
I
requirement planning (MRP), Master Production Schedule - Bill
of Materials – BOM Explosion - Material flow in MRP.
Value Analysis, Purchasing Methods, purchase functions and
procedure, Inventory - Need of Inventory - Costs associated with
Inventory - Types of Inventory- Basic EOQ Model - EOQ with
discounts - Classification of material - ABC Analysis -
15
II VED, HML, FSN, GOLF, SOS (Numericals expected on Basic EOQ,
EOQ with discounts & ABC) Stores – Functions, Importance,
Organization of stores & Stores layout. Stores
procedure – documentation
Inventory control – types of inventory – safety stock – order
point – service level – inventory control systems – perpetual –
periodic – JIT – KANBAN. Materials Handling - Principles of
Materials Handling system - Materials Handling 15
III
Equipments – Selection and operation of appropriate storage and
materials handling equipment, Safety issues, Environmental
issues.
Case:
http://www.iimm.org/knowledge_bank/1_customer-centric-materials-management.htm
Intended Outcomes: After completion of the course, student will be able to:
Understand the role of inventory management in an organization.
Learn various tools and techniques of inventory control.
Learn various accounting practices related to inventory.
Understand the numerous aspects of materials handling
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students gain insights into the social perspective of business
To enable students realize the day-to-day affairs of running a business
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Introduction to Business: Human activities, Business activities
around us, Concept, Characteristics and importance of Business,
Business Heritage of India, Evolution of Commerce and Industry,
15
I India’s contribution to the world of business, Environmental
issues, Social issues, Labour and related issues, Ethical and
Governance issues, Human Rights–UN Charter
Social Responsibility of Business: Concept of social
responsibility, Responsibility towards - owners, employees,
consumers and society, Social values and business ethics, 15
II
Environmental protection, Ethical business practice, Socially
responsible business at local and national level.
Business Objectives, Standards & Codes: Economic, Social,
Human, National and Global objectives of business, Business
Environment, Business Codes & Standards: ISO–14001,OHSAS–
15
III 18001,SA–8000, OECD Guidelines for Multinational Companies,
Global-Compact,AA–1000,BS/ISO Guideline on CSR Management
(ISO-26000)
Case:
“British Petroleum in Colombia”, A case study, Corporate Social Responsibility-Cases by
Subhasis Ray, ICFAI University Press, Hyederabad, Page No.1.
Intended Outcomes: After completion of the course, student will be able to:
Analyse the impact of environmental issues on business.
Understand the social responsibilities of business.
Evaluate the effects of ethical, social and environmental responsibilities-related costs.
Learn about various standards and codes related to business
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students gain insights into the procedure and documentation
To assist students how to go about expanding the horizon of their business by going international
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Introduction to Regulatory Framework & Environment:
FEMA, EXIM Policy, ECGC
Export Promotion council, commodity boards – Role and
functions of Export Promotion council, Commodity boards,
Directorates of commercial intelligence and statistics, Indian 15
I
trade promotion organization, Incentives for Export
Promotion
Terms of International Payments, Export Financing – Pre
Shipment Credit, Post Shipment Credit, EXIM Bank.
Export Procedure: Registration of exporters, Export
Procedure, Quality Control and Pre-shipment Inspection –
inspection agencies, Procedure for Excise and Custom
15
II Clearance, Shipment of Cargo and Clearance, Cargo Insurance,
Export by Air or Post Parcel, Role of Clearing & Forwarding
Agent, Procedure for Availing Export Incentives.
Export Documentation: Performa invoice, commercial
invoice and its attestation, packing list, Inspection, certificate,
certificate of origin, GSP certification, shipping bills, A.R,
A.R(4) forms, Mate receipts, GR-Forms or SDF, Marine 15
III
insurance policy, ECGC policy, bill of exchange, bank certificate
for Export B/L, AWB, Special Consular Invoice- bill of entry
and airway bill.
Reference Books/ Text Books / Cases:
Kapoor, D. C. Export Management. Noida: Vikas Publishing House
Kumar, A. Export & Import Management. New Delhi: Excel Books.
Paul, J. & Aserkar, R. Export Import Management. New Delhi: Oxford University Press.
Rai, U. K. Export-Import and Logistics Management. New Delhi: PHI Learning.
Ramagopal, C. Export Import Procedure – Documentation and Logistics.
New Delhi: New Age International.
Intended Outcomes: After completion of the course, student will be able to:
Become aware about the regulatory framework of exports.
Learn about the environment factors related to exports
Familiarize with the basic procedure and documents related to exports.
Learn the different modes of payments and finance for exports.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Lunawat, M. L., Shah, R. S. & Palande, P. S. Insurance in India. New Delhi: Sage Publications.
Mishra, M. N. Insurance Principles and Practice. New Delhi: S. Chand & Company.
Panda, G. Principles and Practice of Insurance. New Dellhi: Kalyani Publishers.
Sarma, K. V. S. & Murthy K. S. N. Modern Law of Insurance In India. Mumbai: N.M. Tripathi
Pvt. Ltd.
Intended Outcomes: After completion of the course, student will be able to:
Understand about general insurance and its importance in today’s business world.
Understand the main concepts and principles of general insurance
Build a theoretical basis for their knowledge in other areas of general insurance
Understand the various types of general insurance policies
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Acquaint with the evolution of money and central banking system
Learn about the banking regulatory environment in the country
Understand the regulatory framework for banks through RBI Act
Understand the major provisions of Banking Regulation Act
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Arora, S. Marketing of Financial Services. New Delhi: Deep & Deep Publishing House.
Avdhani, V. A. Marketing of Financial Services. Mumbai: Himalaya Publishing House.
Apte, G. Services Marketing. New Delhi: Oxford University Press.
Bhattachrya, C. & Shanker, R. Service Marketing. New Delhi: Excel Books.
Khan, M.Y. Indian Financial System - Theory and Practice. Noida: Vikas Publishing House.
Intended Outcomes: After completion of the course, student will be able to:
Acquaint with the various types of financial services.
Learn about the marketing environment with regard to financial services
Understand how financial products and services are marketed.
Know about the recent developments in marketing of financial products and services.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Gopinath, M. N. Banking Principles & Operations. Mumbai: Snow White Publications Pvt. Ltd.
Saxena, G. S. Legal Aspects of Banking Operations, New Delhi: Sultan Chand and Sons.
Sethuraman, J. Retail Banking. New Delhi: Macmillan Publishers India Ltd.
Varshney, P. N. Banking Law and Practice. New Delhi: Sultan Chand and Sons.
Intended Outcomes: After completion of the course, student will be able to:
Become aware about framework and functioning of commercial banks.
Develop deep knowledge of retail banking and its products
Understand the retail banking and how it is different from corporate banking
Acquaint with the emerging trends in banking at national & international level
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To acquaint the students with the issues pertaining to international business
To enable them to learn the various problems due to diversified culture and ethnicities.
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Basics of International Business : Introduction to International
Business: Importance nature and scope of International business;
modes of entry into International Business internationalization
process and managerial implications.
Cross cultural nuances of international business: 15
I
International Management: Concept, Dimensions and
Approaches; Business culture and corporate culture; Problems of
intercultural communication; Cross -cultural values and business
management; Business values ethics and social responsibilities
Cross cultural strategies adopted in international business:
Managing international Collaborative Arrangements: Joint
Ventures and other forms for strategic alliances: Traditional and
emerging reasons for forming strategic alliances:; Pitfalls in
strategic alliances; Making cross-cultural alliances work.
15
II International business environment : Global Trading
Environment: World trade in goods and services – Major trends
and developments; World trade and protectionism – Tariff and
non-tariff barriers; Counter trade. 4. International Financial
Environment: Foreign investments-Pattern, Structure and
Cross cultural risks in International business: Managing
Political Risks: Host country home country and multinational
relationships; Political risk assessment and protection
techniques for multinati onal corporations; Organizing for
political risk management. 15
III
International Business Negotiations: Importance of business
negotiations; Business negotiation process and skills,
Management of business negotiations, Negotiations within
groups, Negotiations across cultures;
Reference Books/ Text Books / Cases:
Objectives: To acquaint the students with the concepts related to ethics and legal issues
To enhance their skill to effectively manage ethical and legal issues in international perspective.
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Introduction and basic concepts of Business ethics: Business
ethics Context and history; Ethics and Stakeholders; Business
Ethics and individual decision making; Ethics Personal and
Organizational ethics in International Business; Advertising and
15
I ethical Issues; Ethical Issues confronting International Business;
Ethics, organization and Corporate social responsibility;
Community Trade agreements and Globalization; Upholding
Ethics and Integrity in International Business
International Business Law: Meaning, scope, sources of
International business law; Legal Environment of International
Business, International law and Organizations; resolution of
International Disputes; GATT law and WTO dispute settlement,
15
II dumping and anti dumping measures, laws governing access to
foreign markets - Technical barriers to trade, import licensing
procedures, government procurement, trade in services, trade in
agriculture
Technology import contract – Technology Policy and
environment – Selection and transfer issues – Law for protection
of Intellectual Property Rights, Patents, Trademarks, etc. Law of
Product Liability – Laws relating to customs practices and
procedures – Settlement of International Trade Disputes –
15
III Carriage of goods by sea, air, and over road. International sales –
sales contracts, conventions on contracts, remedies for breach of
contracts, cultural influences on contracts, documentary sales
and terms of trade, shipping terms and the risk of loss, carriage
of goods, liabilities of carriers
Reference Books/ Text Books / Cases:
Cheeseman, Henry R, Business Law: the Legal, Ethical, and International Environment,
Prentice Hall, 2nd Edn.
Bohlman, The Legal, Ethical & International Environment of Business – Industrial Laws &
Legislation.
Nan S. Ellis, Study Guide with Critical Legal Thinking Cases: Business Law: The Legal, Ethical,
and International Environment, Allyn & Bacon 3rd Edn.
Palle Krishna Rao, ‘WTO text and cases’ Excel Books
Vinod V Sople, ‘Managing Intellectual Property’ PHI Learning Private Limited
Herbert M Bohlman & Mary Jane Dundas, The Legal, Ethical, and International Environment
of Business, 4th Edition, South – Western College Publishing
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Objectives: To familiarize the students with the concept and issues of international marketing
To enable them to analyze the international marketing strategies for a business firm.
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Introduction: Introduction to International Business- an
overview; International marketing management process,
Difference between domestic marketing and International
marketing, Definition & concept. International marketing
information system.
International Marketing Environment: Influence of physical, 15
I
economic, socio - cultural, political and legal environments on
international marketing decisions; International Market
Segmentation, Selection and Positioning; International market
entry strategies – Exporting, licensing, contract manufacturing,
joint venture, setting -up of wholly owned subsidiaries aboard.
International Product Planning and Pricing decisions: Major
Product decisions-product design, labeling, packaging, branding
and product support services; Product standardization vs.
adaptation; Managing product line; International trade product
life cycle; New product development.
15
II Pricing decisions for International Markets: Factors affecting
international price determination; International pricing process
and policies; Delivery terms and currency for export price
quotations; Transfer pricing; Counter trade as a pricing tool-
types and problems of counter trading.
International Distribution Decisions: Distribution channel-
from traditional to modern Channel structures, Intermediaries
for international markets-their roles and functions;, Factors
affecting choice of channels; International distribution logistics-
Issues and Planning.
International Promotion Strategies: Communications across
countries-complexities and issues; Sales promotions in 15
III
international markets, International public relations,
International Advertising decisions, Personal selling and sales
management; Developing international promotion campaign.
Emerging trends in International Marketing: International
Marketing through Internet; Ecological concerns and
international marketing ethics.
Reference Books/ Text Books / Cases:
Objectives: To acquaint the students with the concepts of international human resource
To enhance their skill to effectively manage human resource in international perspective.
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Introduction: Human Resource Management: Concept,
objectives; Functions and roles; Traditional and modern
perspectives in HRM; Recent global trends in HRM.
International Context of HRM: Introduction to IHRM; Human
Resource Management in the International Firm- The conceptual
Framework; Various factors responsible for Cross national 15
I
differences in personnel and organizational Management;
Complexities and issues in managing human resource across
countries; International HRM department and functions; Models
of international HRM. Human Resource Information System
(HRIS) succession planning,
International Staffing: Hiring– sources of international human
resource; Staffing for international operations; Selection
strategies for overseas assignments; International transfers;
Expatriate Management- training and development for
expatriates; Problems of repatriation of overseas expatriates and
15
II strategies to tackle these problems.
Training, Development and Compensation in International
Perspective: Training and development for international staff;
Compensation in International Perspective- Factors, package,
methods and trends; International reward system;
Direction and Control: Issues and strategies for directing in
international context; Enhancing interpersonal communication;
Multinational performance appraisal – Criteria and process,
Performance management; International control mechanism.
Industrial Relations and Other Issues in IHRM: A framework 15
III
for international industrial relations; Employees participation –
Practices in various countries; Cross border ethics management;
Comparative study of HRM practices in major global economies;
IHRM trends- Complexities, challenges, and choices in future.
Reference Books/ Text Books / Cases:
Objectives: To acquaint students with how tourism and travel industries operate.
To make students understand the structure, nature and operating characteristics of them
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Tourism overview and its significance
Definition and historical development of tourism, Components
and elements of Tourism, Nature and characteristics of Tourism
industry, Tourism as an industry in India. Definition and
Distinction between travelers, Visitors, Excursionist, Tourist and
Transit visitor. Travel Motivators and Deterrents. Maslow's
Hierarchy of needs Model and Travel Motivations. Push and Pull 15
I
Travel Motivations. Stakeholders in Tourism, Demand and
Supply view of Tourism. Economic, social, cultural and Political
impacts and significance of tourism (positive and negative).
Employment generation, Earnings of foreign exchange, Regional
development, National integration and International
understanding and world peace.
Tourism typologies and Models
Domestic tourism, international tourism, inter-regional & intra-
regional tourism. Forms and classification, ideals of responsible
Tourism-alternate Tourism, concept of ''Paid holiday'',
Emergence of modern tourism; rural, Eco, Medical, Mice, literary,
15
II indigenous, wellness, film, golf etc; Typologies of Tourist-
Cohen's, Smith's and Amex tourist typology etc. Tourism System,
Models and Theories in consumer behavior, Push and Pull
theory, Tourism regulations, Present trends in Domestic and
Global tourism, MNC’s in Tourism Industry.
Tourism Organizations, Transportation and Sustainability in
Tourism:
Role and Functions of World Tourism Organization (WTO),
Pacific Asia Travel Association(PATA) , World Tourism &Travel
Council (WTTC) - Ministry of Tourism, Govt. of India, ITDC,
FHRAI, IHA, IATA,IATO and others important tourism
organizations and Bodies, Transportation systems, Road and
15
III Inland Transport infrastructure and mediums, Waterways, Air
Travel. Travel agency – Meaning and History, development of
travel agency business. Popular Travel Agencies of India, Tour
Operator. Difference between travel agency and tour operator.
Economic/Social/Environmental effects of tourism, Tourism
Carrying Capacity, Tourism impact assessment and sustainable
development, Indicator of tourism Conditions.
Reference Books/ Text Books:
Page, S. Tourism Management: An Introduction. Routledge.
Weaver, D., & Oppermann, M. Tourism Management. John Wiley and Sons.
Swarbrooke, J. Sustainable Tourism Management. Cabi.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Moutinho, L., & Vargas-Sanchez, A. (Eds.). Strategic Management in Tourism, CABI Tourism
Texts. Cabi.
Cases:
Treks N Rapids: Adventure sports tourism in India, Reference No: W15521, Authors-
Atul Arun Pathak; Sanjeev Varshney (Richard Ivey School of Business -Ivey Publishing)
Incredible India: Evolution of Brand India, Reference No: W14314-PDF-ENG, Authors-
Tripti Ghosh Sharma; Akshay Kumar; Samriddhee Khanna; Aditi Gupta; Karthik
Govindarajan; Arpit Agarwal (Harvard Business School-HBS)
Indigo Airlines: Reference No. W1321, Authors-Arpita Agnihotri; Saurabh Bhattacharya
(Richard Ivey School of Business- Ivey Publishing)
Orchid Ecotel- Leveraging Green Hoteling as Core Competency: Reference No. W11394,
Authors- Rama Deshmukh ; Atanu Adhikari (Richard Ivey School of Business -Ivey
Publishing)
Intended Outcomes: After completion of the course, student will be able to:
Understand the meaning, concept, origin and development of tourism and travel industry.
Outline and explain the main classifications of Tourism and Travel Industry.
Understand the issues related to sustainability of tourism and travel business in long time.
Deal with practical issues in tourism and travel sector
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable students learn the management techniques specifically food management
To assist students learn about catering, and beverage management.
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Hotel Industry : Introduction, Target Market & intangibility of
services, Advantages & Disadvantages of different types of Hotel
Ownerships & Automation of Hotels, Hotels organization charts, 15
I
Hotel’s functional areas, Classification of Hotels ,Types of Rooms,
Tariff Structure & plans.
Catering Management: Principles & functions of catering
Management, Tools of Catering Management: Levels of Catering
Management, Management of Resources available to the Catering
15
II Manager: Role of catering establishment in the travel/tourism
industry, Types of Food & Beverage operations, Structure of the
catering industry - a brief description of each.
Kitchen Planning: Kitchen area selection, Space requirement,
Policy formulation, setting of equipments, Maintenance; F & B
operations, Establishing staffing levels: H.R.D. in Catering
15
III Industry; Food production, Housekeeping and Laundry
operations, Hygiene and sanitation, Safety and first aid, Food
science and nutrition.
Reference Books/ Text Books / Cases:
Negi, J.M.S. 1990: Professional Hotel Management, S. Chand & Company, New Delhi.
Chakravarti, B.K, Hotel Management, Aph Publishing, New Delhi
David, j, Textbook of Hotel Management, Anmol Publications.
Singh, Rajender Hotel and Hospitality Management, Gyan Books, New Delhi
Intended Outcomes: After completion of the course, student will be able to:
Understand hotel management principles as adopted by the hotel industry.
Understand catering management techniques as found in the industry
Develop individuals personally as well as professionally;
Promote practical management skills alongside theoretical business knowledge.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Hammitt, W.E. & Cole D.N. (2008) Wildland Recreation: Ecology and Management, 2nd ed.
New York: John Wiley & Sons.
Ibrahim, I. & K.A. Cordes. 2008. Outdoor Recreation: Enrichment for a Lifetime, 3rd ed.
Champaign, IL: Sagamore Publishing.
Jennings, G. (Ed.) 2010. Water-Based Tourism, Sport, Leisure and Recreation
Experiences. Burlington, MA: Butterworth-Heinemann.
Knudson, D.M., T.T. Cable & L. Beck. 2003. Interpretation of Cultural and Natural Resources,
2nd ed. New York: Human Kinetics.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Understand about recreation, including an understanding on tourist recreation behavior.
Describe, demonstrate, and illustrate the definitions of recreation
Understand the specialized areas within recreation and the historical antecedents
Understand trends and issues concerning the recreation profession
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Corbin, C. B., G. J. Welk, W. R Corbin, K. A. Welk. Concepts of Physical Fitness: Active Lifestyle
for Wellness. McGraw Hill, New York, USA.
Hoeger, W.W. & S. Hoeger. Fitness and Wellness. 7th Ed. Thomson Wadsworth, Boston, USA.
Kamlesh, M. L. & Singh, M. K. Physical Education (Naveen Publications).
Kansal, D.K. Text book of Applied Measurement, Evaluation & Sports Selection. Sports &
Spiritual Science Publications, New Delhi.
Savard, M. and C. Svec. The Body Shape Solution to Weight Loss and Wellness: The Apples &
Pears Approach to Losing Weight, Living Longer, and Feeling Healthier. Atria Books, Sydney,
Australia.
Intended Outcomes: After completion of the course, student will be able to:
Understand strategies adopted by companies for lowering health care costs
Understand the manner of developing stratgies for achieving higher employee productivity.
Understand the various techniques for increasing the employees’ level of physical activity.
Understand the tools and technique for reducing stress, absenteeism and turnover.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable students understand concepts related to creating special events and making
them aware of the different variables one needs to handle for the betterment of the same.
Julia Rutherford Silvers, Professional Event Coordination: John Willey & Sons
Lynn Van Der Wagen & Brenda R. Carlos, Event Management for Tourism, Cultural, Business
and Sporting Events: Pearson Prentice Hall
Avrich, Barry Event and Entertainment Marketing: Vikas Publishing House New Delhi
Dwight W. Catherwood & Richard & L. Van Kirk, The Complete Guide to Special Event
Management: John Wiley & Sons.
Intended Outcomes: After completion of the course, student will be able to:
Understand the role and purpose(s) of special events in the organizations.
Understand the techniques and strategies required to plan successful special events.
Have knowledge required to promote, implement and conduct special events.
Have knowledge required to assess the quality and success of special events.
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Intended Outcomes: After completion of the course, student will be able to:
Understand how to work independently as well as in a team
Understand the role of collaboration and effectiveness in a team environment.
Learn the basic leadership skills needed to effectively manage a crew.
Understand how to go about bonding with people, an essential skill to succeed
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students understand the principles of managing large events
To assist students concentrate on the element that make event distinctive
Credits: 04 Semester VI L–T–P : 4–0–0
Module Content Teaching Hours
No. (Approx.)
Entertainment: Defining Entertainment, Forms in
Entertainment, Reasons and Content of Entertainment, Staging
Entertainment, Number of Performers or Acts, Scheduling and
Timing, Using the Event Space, Building the Show, Beginnings, 15
I
Endings, and Segues of an Event
Working with Performers: Mind-set, Creature Comforts,
Unique Preparations and Performance Needs, Communications
Décor: Design Theory, Elements of Design, Principles of Design,
Categories of décor, Backdrops, Themed Sets, Props, Fabrics and
Soft Goods, Banners and Signs, Tension Fabric Structures, People
and Other Creatures as Decor, Types of Décor, Setup
Considerations for Décor - Prior to the Event and at the Event.
15
II Tenting: Why Use a Tent for a Special Event? - Types and Styles
of Tents, Determining the Correct Tent Size, Tent Accessories and
Options, Tops, Sidewalls, Gutters, Doors, Lighting, Liners,
Flooring, Heating, Ventilation, and Air Conditioning, Branding
and Marketing
Setup Considerations: Site and Site Survey, Weather and Time
of Day, Installation, Tent Technology Today and in the Future -
Size and Shape, Modularity and Portability, Cross-Cultural
Influences, Materials Technology, Risk and Safety
Miscellaneous Technical Resources: Electrical Power,
15
III Determining Electrical Service Requirements, Electrical
Distribution, Portable Power, Electrical Safety Considerations,
Rigging and Trussing - Overview, Rigging Equipment, Safety,
Other Temporary Structures – Scaffolding, Bleachers, Fencing
and Barriers, Sanitary Facilities.
Reference Books/ Text Books / Cases:
Event Entertainment and Production - Author: Mark Sonder, CSEP - Publisher: Wiley & Sons,
Inc. - ISBN: 0-471-26306-0
Special Event Production - Doug Matthews - ISBN: 978-0-7506-8523-8
The Complete Guide to Successful Event Planning - Shannon Kilkenny
Human Resource Management for Events - Lynn Van der Wagen (Author)
Intended Outcomes: After completion of the course, student will be able to:
Learn principles of managing large events while concentrating on the elemental issues
Demonstrate an understanding of appropriate theme-related concepts.
Utilize different resources to enhance the theme of an event
Draft an effective team proposal
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Event Management, an Integrated & Practical Approach By Razaq Raj, Paul Walters & Tahir
Rashid
John Vernon Pavlik, New Media Technology Allyn & Bacon
Walker, J R.. Introduction to Hospitality. United States: Prentice Hall
Chon, K. & Sparrowe, R T. Welcome to Hospitality an Introduction. United States: Thomson
Learning
George Torkildsen Leisure and Recreation Management, Fourth Edition, E&FN Spon, London
Intended Outcomes: After completion of the course, student will be able to:
Understand the relationship between hospitality and event management
Apply principles and practices of hospitality management into event management
Understand the role of media in promoting an event or product
Understand the importance of media management in the field of event management
Course Curriculum (Effective from July, 2016)
[Bachelor of Business Administration (Honours) –BBA (H)]
Objectives: To enable the students handle stress better as well as manage their time
To make the students realize the significance of having improved writing and related skills