Digital Marketing Assignment Yasir

Name: Syed Mohammad Yasir Noman
Registration: 1835347
Teacher: Sir Raheel Yousuf
Course: Digital Marketing
ASSIGNMENT # 1
Question 1: The Total budget of a digital campaign is $5000. If 3000000

Impressions have been served with a 4% CTR, what will be the CPM and CPC
for the campaign?
Data:
Impressions: 3000000
Budget: $5000
CPM: ?
CTR: ?
Sol:
Budget = (CPM x Impressions)/1000
5000 = (X x 3000000)/1000
CPM = 1.67
CTR = Clicks/Impressions
0.04 = Clicks/3000000
Clicks = 0.04 X 3000000
= 120000
CPC = 5000/120000
CPC = 0.041
Question 2: 50 People saw an online ad with an average viewership of 03 per
person. 12 people clicked on the ad while the total clicks received were 60.
What is the total reach? Total Impressions? Average Frequency? CTR %?
Data:
No. of People: 50
Views: 3/Person
No. of Clicks: 12
Total Clicks: 60
Total Impressions: 150
Total Reach: ?
Sol:
CTR = (Clicks/Impressions) X 100
= (60/150) x 100 = 40%
Frequency = Impression/ Reach

= 150/60 = 2.5
Engagement Rate = (No. of People/Reach) x 100

= (60/50) x 100 = 120
Question 3: In the above question, if we consider clicks equal to

engagements, what will be the engagement rate?
Data:
Engagement :60
Reach: 50
Sol:
ER% = 60/50 x 100
ER% = 120%
Question 4: The budget of an online campaign is $10,000. If the CPC is $0.10
and CTR % is 7% calculate the total number of impressions.
Data:
Budget: 10000
CPC: 0.10
CTR%: 7%
Sol:
Budget = CPC x Total Clicks
10000 = 0.10 x Total Clicks
Total Clicks = 100000
CTR % = (Clicks/Impression) x 100
7 % = 100000/Impressions x 100
Impressions = 100000/0.07 x 100
Impressions = 142857142.1
Question 5: An online campaign has served 12,000,000 impressions with a

frequency of 08. What will be the reach for this campaign?
Data:
Frequency: 08
Reach: ?
Sol: Frequency = Impression/Reach
Reach = 12000000/08
Reach = 1500000
Question 6: The Budget of an online campaign is $12000. If the CPC is $0.10
and CTR% is 6%/ What will be the CPM for this campaign?
Data:
Budget: $12000
CPC: $0.10
CTR: 6%
CPM: ?
Sol:
Budget = CPC x TC
12000 = 0.10 x TC
12000/0.10 = TC
TC = 120000
CTR = (T.C/Impressions) x 100
Impressions = 2000000

12000 = (X x 2000000)/1000
CPM = 6
Question 7: The CPC of a digital campaign is $0.20. If the total budget

consumed is $8000, What will be the total number of clicks?
Data:
CPC: 0.20
T.B: 8000
Total Clicks: ?
Sol:
Budget = CPC x T.C
8000 = 0.20 x T.C
8000/0.20 = T.C
T.C = 40000
Question 8: The CPM of a digital campaign $0.80. If the total consumed
budget is $4000, What will be the total number of Impressions?
Data:
CPM = 0.80
Budget = 4000
Impressions = ?
Sol:
4000 = (0.80 x X)/1000

4000000 = 0.80 x X
Impressions = 5000000
Question 9: The CPC of a campaign is $0.10 and CPM is $0.70. If the total
budget is consumed is $15000, what will be the total number of Impressions
and CTR%?
Data:
CPC: 0. 10
CPM: 0.70
Budget: 15000
Impressions and CTR: ?
Sol:
15000 = (0.70 x X)/1000
Impressions =21428571
T.C = 15000/0.10
T.C = 150000
CTR% = (Clicks/Impressions) x 100

(150000/21428571) x 100
CTR%=0.7
Question 10: An online video campaign has received 1,200 Clicks. If the total
impressions are 06 Million, What will be the CTR%?
Data:
Clicks: 1200
CTR%: ?
Sol:
CTR% = Clicks/Impressions x 100
(1200/6000000) x 100
CTR% = 0.02
Question 11: The total budget of a digital campaign is $18,000. If the CPV is
$0.04, What will be the total number of video views?
Data:
Budget: $18000
CPV: 0.04
No. of views: ?
Sol:
Budget= CPV x T.V
18000= 0.04 x T.V
TV= 450000
Question 12: The total video views of an online campaign are 700,000. If the
CPV is $0.03, What is the total campaign budget?
Data:
T.VV: 700000
CPV: 0.03
Budget: ?
Sol:
Budget= CPV x T.VV
Budget= 700000 x 0.03
Budget= 21000
Question 13: The engagement rate of an ongoing campaign is 6% with a
reach of 3,000,000. How many people have been engaged with this campaign
so far?
Data:
Engagement Rate: 0.06
Reach: 3000000
No. of People Engaged: ?
Sol:
Er% = (No. Of People Engaged/Reach) x 100
0.06 = (x / 3000000) x 100
No. Of People Engaged= 1800
Question 14: A digital campaign has a CPCV of $3.00. If the total budget is
$5,000 and total views are 2,000,000. What will be the video completion
rate?
Data:
CPCV: 3.00
Budget: 5000
T.VV: 2000000
Video Completion Rate: ?
Sol:
Total Budget = CPCV x Video Completion Rate
=> 5000 = 3.00 x Video completion rate
=> VCR = 5000/ 3.00
=> VCR = 1.667

Question 15: An online lead generation campaign has resulted in 120,000
leads through different channels. If the total consumed budget is $14,000,
what will be the CPL?
Data:
Leads: 120000
Budget: 14000
CPL: ?
Sol:
Budget = CPL x TL
14000 = CPL x 120000
CPL = 0.116
Question 16: An online app install campaign has a conversion rate of 40% for
Android and 20% for IOS. If the total reach for the campaign is 6,500,000 (2.5
Million for IOS and 4 Million for Android), What will be the total number of App
install?
Data:
Conversion Rate Android: 40%
Conversion Rate IOS: 20%
Reach: 6500000
No. of App Download: ?
Sol:
2.5 Million for IOS = (2500000 %20) ,500000
4 Million for Android= (4000000 %40), 1600000
Total Number of App Install = 500000 + 1600000
= 2100000
Question 17: An online brand needs to increase the number of followers for
its Facebook & Twitter profile. If the CPA for Facebook & Twitter is $0.04
and $0.40 respectively. How much budget it would require to reach a million
followers on each of the profiles?
Data:
For Facebook: 0.04 $
For Twitter: 0.40 $
How much budget required to reach million followers =?
Sol:
For Facebook = 1000000 x 0.04 ,40000
For Twitter = 1000000 x 0.40 ,400000
Total Budget = 440000
Question 18: An online video campaign has 3500,000 video views with a
reach of 12,000,000 and 36 Million impressions but only 9% of the audience
has viewed the video to 100%. What will be the average frequency of the
campaign?
Data:
VV= 3500000
Reach= 12000000
Impressions= 36000000
Average Frequency=?
Sol:
AF= Impressions/Reach
AF= 36000000/12000000
AF= 3
Question 19: The objective of an online campaign is to generate 300000
leads. If the cost per lead is to be managed at $ 2. What is the total required
budget?
Data:
Leads: 300000
CPL: 2
Budget:?
Sol:
Budget=CPL x Leads
Budget= 2 x 3000000
Budget= 6000000
Question 20: An online campaign has a total budget of $35000. If the total
impressions are 35 Million with a CTR of 12%. What will be CPC for
campaign?
Data:
Budget: 35000
CTR: 0.12
CPC: ?
Sol:
CTR= (Clicks/Impressions) x 100
0.12= (Clicks/35000000) x 100
Clicks= 42000
CPC= Budget/Clicks
CPC= 35000/42000
CPC= 0.88

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Name: Syed Mohammad Yasir Noman

Question 1: The Total budget of a digital campaign is $5000. If 3000000

Budget = (CPM x Impressions)/1000

Clicks = 0.04 X 3000000

CTR = (Clicks/Impressions) X 100

= (60/150) x 100 = 40%

Frequency = Impression/ Reach

Engagement Rate = (No. of People/Reach) x 100

Question 3: In the above question, if we consider clicks equal to

10000 = 0.10 x Total Clicks

Total Clicks = 100000

CTR % = (Clicks/Impression) x 100

Impressions = 100000/0.07 x 100

Question 5: An online campaign has served 12,000,000 impressions with a

Sol: Frequency = Impression/Reach

CTR = (T.C/Impressions) x 100

Budget = (CPM x Impressions)/1000

Question 7: The CPC of a digital campaign is $0.20. If the total budget

8000 = 0.20 x T.C

Budget = (CPM x Impressions)/1000

4000 = (0.80 x X)/1000

15000 = (0.70 x X)/1000

CTR% = (Clicks/Impressions) x 100

18000= 0.04 x T.V

Budget= 700000 x 0.03

No. of People Engaged: ?

0.06 = (x / 3000000) x 100

No. Of People Engaged= 1800

Total Budget = CPCV x Video Completion Rate

=> 5000 = 3.00 x Video completion rate

=> VCR = 5000/ 3.00

=> VCR = 1.667

14000 = CPL x 120000

2.5 Million for IOS = (2500000 %20) ,500000

4 Million for Android= (4000000 %40), 1600000

Total Number of App Install = 500000 + 1600000

For Twitter: 0.40 $

How much budget required to reach million followers =?

For Twitter = 1000000 x 0.40 ,400000

Total Budget = 440000

0.12= (Clicks/35000000) x 100

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