Stock Control Notes
Stock Control Notes
Stock Control Notes
Managing stock effectively is important for any business, because without enough stock, production and sales
will grind to a halt. Stock control involves careful planning to ensure that the business has sufficient stock of the
right quality available at the right time.
Stock can mean different things and depends on the industry the firm operates in. It includes:
As stock comes in, and gets used, new stock replaces it. This may cause problems in valuing the stock if they
have different values. Well ziperdeedodah! Who cares? This is important because stock value is one of the
components of profit.
In order to meet customer orders, product has to be available from stock – although some firms are able to
arrange deliveries Just in Time, see below. If a business does not have the necessary stock to meet orders,
this can lead to a loss of sales and a damaged business reputation. This is sometimes called a ‘stock-out’.
It is important therefore that a business either holds sufficient stocks to meet actual and anticipated orders, or
can get stocks quickly enough to meet those orders. For a high street retailer, in practice this means having
product on the shelves.
However, there are many costs of holding stock, so a business does not wish to hold too much stock either.
Candidates need to interpret and apply stock control principles to the particular situation, and make practical
suggestions to help address the question.
Stock rotation
Most businesses try to use up older stock first to help avoid stock deterioration or becoming obsolete – this is
known as stock rotation. You have probably noticed that supermarkets always load the freshest stock to the
back of the shelves.
Information such as weather forecasts, public holidays and major sporting events can be used to help
determine the stock level of seasonal products – such as beer, ice cream and food for barbecues. Huge
amounts of data are available from sales around the country to help determine what stock to have in place on
different days of the week and even at different times of the day.
The major supermarkets such as Tesco have developed stock management as one of their core competencies
and derive competitive advantage from having the right stocks on the shelves when customers want them.