Mba ZC417 Ec-3m First Sem 2018-2019
Mba ZC417 Ec-3m First Sem 2018-2019
Mba ZC417 Ec-3m First Sem 2018-2019
Comprehensive Examination
(EC-3 Make Up)
Q.1.An ad campaign for a new product will be conducted in a limited geographical area and can use
TV ads, radio ads, and newspaper ads. Information about each medium is shown below.
The number of TV ads cannot exceed the number of radio ads by more than 4, and the
advertising budget is $10000. Develop linear programming model that will maximize the
number reached and achieve an exposure quality of at least 1000. DO NOT SOLVE!
(a) List the decision variables.
(b) Write down the formulation. Label each constraint appropriately. [1 + 5 = 6]
Max 3X + 4Y
s.t. 1X + 1Y <= 4 (Constraint 1)
1X + 2Y <= 6 (Constraint 2)
1Y <= 2.5 (Constraint 3)
X, Y >= 0
Q.3.The knitting department manufactures 3 products – Product 1, Product 2 and Product 3. The
following LP model has been developed, taking Xi to be the units of Product i manufactured.
The Solver output that follows the LP model summarizes the results.
Sensitivity Report
Variable Cells
Final Reduced Objective Allowable Allowable
Cell Name Value Cost Coefficient Increase Decrease
$C$4 X1 48 0 7 6.5 1
$D$4 X2 0 -4.5 3 4.5 1E+30
$E$4 X3 28 0 9 1.5 4.3333
Constraints
Final Shadow Allowable Allowable
Cell Name Value Price Constraint R.H.S Increase Decrease
$F$6 Labour Total 360 1.3 360 25.7143 93.3333
Machine
$F$7 Total 264 0 300 1E+30 36
Material
$F$8 Total 600 0.2 600 210 90
Q.4.Nucola conducted recent survey of their brand Nu Cola in Karnataka and Maharashtra. The
objective was to test whether there was any difference in the approval percentage.
Q.5.Random samples of individuals from three different cities were asked how much time they
spend per day watching TV. The results (in minutes) for the three groups are shown below.
Q.6.The following data shows the yearly income (in $1,000) and age of a sample of seven
individuals.
Develop a least squares estimated regression line when Income is regressed on Age by
completing the table below in your answer booklet. [8]
Q.7. The owner of Showtime Movie Theaters, Inc., would like to estimate weekly gross revenue as
a function of advertising expenditures. Historical data for a sample of eight weeks is given
below. The computer output that follows was generated using Excel.
SUMMARY OUTPUT
Regression Statistics
Multiple R 0.96
R Square 0.92
Standard Error 0.64
Observations 8
ANOVA
Significance
df SS MS F F
Regression 2 23.44 11.72 28.38 0.00
Residual 5 2.06 0.41
Total 7 25.5
(a) What is the estimate of the weekly gross revenue for a week when $3500 is spent on
television advertising and $1800 is spent on newspaper advertising?
(b) What is the estimate of σ?
(c) Is the model significant at alpha = 0.001? Explain.
(d) Which variables are significant at alpha = 0.001?
(e) Test the hypothesis H0: βX1 = 2 at alpha = 10%. [2 + 1 + 1 + 1 + 1 = 6]
***********
The F Distribution
Area in
Upper Tail df1
df2
1 2 6 7 8 9 10 15 20
2 0.100 8.53 9.00 9.33 9.35 9.37 9.38 9.39 9.42 9.44
2 0.050 18.51 19.00 19.33 19.35 19.37 19.38 19.40 19.43 19.45
2 0.025 38.51 39.00 39.33 39.36 39.37 39.39 39.40 39.43 39.45
2 0.010 98.50 99.00 99.33 99.36 99.37 99.39 99.40 99.43 99.45
5 0.100 4.06 3.78 3.40 3.37 3.34 3.32 3.30 3.24 3.21
5 0.050 6.61 5.79 4.95 4.88 4.82 4.77 4.74 4.62 4.56
5 0.025 10.01 8.43 6.98 6.85 6.76 6.68 6.62 6.43 6.33
5 0.010 16.26 13.27 10.67 10.46 10.29 10.16 10.05 9.72 9.55
6 0.100 3.78 3.46 3.05 3.01 2.98 2.96 2.94 2.87 2.84
6 0.050 5.99 5.14 4.28 4.21 4.15 4.10 4.06 3.94 3.87
6 0.025 8.81 7.26 5.82 5.70 5.60 5.52 5.46 5.27 5.17
6 0.010 13.75 10.92 8.47 8.26 8.10 7.98 7.87 7.56 7.40
7 0.100 3.59 3.26 2.83 2.78 2.75 2.72 2.70 2.63 2.59
7 0.050 5.59 4.74 3.87 3.79 3.73 3.68 3.64 3.51 3.44
7 0.025 8.07 6.54 5.12 4.99 4.90 4.82 4.76 4.57 4.47
7 0.010 12.25 9.55 7.19 6.99 6.84 6.72 6.62 6.31 6.16
8 0.100 3.46 3.11 2.67 2.62 2.59 2.56 2.54 2.46 2.42
8 0.050 5.32 4.46 3.58 3.50 3.44 3.39 3.35 3.22 3.15
8 0.025 7.57 6.06 4.65 4.53 4.43 4.36 4.30 4.10 4.00
8 0.010 11.26 8.65 6.37 6.18 6.03 5.91 5.81 5.52 5.36
9 0.100 3.36 3.01 2.55 2.51 2.47 2.44 2.42 2.34 2.30
9 0.050 5.12 4.26 3.37 3.29 3.23 3.18 3.14 3.01 2.94
9 0.025 7.21 5.71 4.32 4.20 4.10 4.03 3.96 3.77 3.67
9 0.010 10.56 8.02 5.80 5.61 5.47 5.35 5.26 4.96 4.81
10 0.100 3.29 2.92 2.46 2.41 2.38 2.35 2.32 2.24 2.20
10 0.050 4.96 4.10 3.22 3.14 3.07 3.02 2.98 2.85 2.77
10 0.025 6.94 5.46 4.07 3.95 3.85 3.78 3.72 3.52 3.42
10 0.010 10.04 7.56 5.39 5.20 5.06 4.94 4.85 4.56 4.41
15 0.100 3.07 2.70 2.21 2.16 2.12 2.09 2.06 1.97 1.92
15 0.050 4.54 3.68 2.79 2.71 2.64 2.59 2.54 2.40 2.33
15 0.025 6.20 4.77 3.41 3.29 3.20 3.12 3.06 2.86 2.76
15 0.010 8.68 6.36 4.32 4.14 4.00 3.89 3.80 3.52 3.37
20 0.100 2.97 2.59 2.09 2.04 2.00 1.96 1.94 1.84 1.79
20 0.050 4.35 3.49 2.60 2.51 2.45 2.39 2.35 2.20 2.12
20 0.025 5.87 4.46 3.13 3.01 2.91 2.84 2.77 2.57 2.46
20 0.010 8.10 5.85 3.87 3.70 3.56 3.46 3.37 3.09 2.94