From the imagination

of Katie Miesner
TPA4400 Final Theatre Packet 2018
TABLE OF CONTENTS
MISSION, VISION, VALUES
SWOT ANALYSIS
5 YEAR STRATEGIC PLAN

SHOWS IN OUR INAUGURAL SEASON

PERFORMANCE FACILITIES
FRINGE APPLICATION
PRODUCTION CALENDAR

SHOW POSTER
PRESS RELEASE
MARKETING/ADVERTISING/SALES PROJECT

FUNDRAISING EVENT DESCRIPTION

DONOR LETTER
DONOR ASK SCRIPT

ANNUAL OPERATING BUDGET

MISSION, VISION AND VALUES
MISSION
To expand hearts and minds through works that foster
conversation about socially charged issues for the next
generation.

VISION
Can of Worms Theatrics will be a nationally recognized
name in TYA with an educational outreach that reaches
over 10,000 patrons in the next 5 years. We will also have
our own space that reflects the whimsical spirit of our
organization.

VALUES
We as an organization are committed to equity, diversity
and inclusivity in all areas of our organization and
programming. We are dedicated to acknowledging and
embracing differences and establishing a safe space
where everyone can have fun and be themselves.
SWOT Analysis
5 YEAR STRATEGIC PLAN
 Inaugural 3 Play Season
James and the Giant Peach
Music: Justin Paul
Lyrics: Benj Pasek
Book: Timothy Allen McDonald
Based on James and the Giant Peach by Roald Dahl

Based on one of Roald Dahl's most poignantly quirky stories, Roald Dahl's James and the
Giant Peach is a brand new take on this "masterpeach" of a tale. Featuring a wickedly
tuneful score and a witty and charming book, this adventurous musical about courage and
self-discovery is destined to be a classic.

Tricky Subjects: Missing parents, loneliness, unhappy home

Interstellar Cinderella
Written by: Laurie Breckner
Based on Interstellar Cinderella by Deborah Underwood

A new take on a classic fairytale where Cinderella is a galactic mechanic.

Cinderella with the help of her fairy godrobot is going to the ball, but when the
prince’s ship has mechanical trouble, someone will have to zoom to the rescue.

Tricky Subjects: Feminism, Gender Norms

A Bully Ate My Homework

Written in partnership with students in the Orange County Public School System as a
part of their Act 4 Change campaign.

Our staff will be going into classrooms and working with students to devise a play
about Bullying to be presented at Kids Fringe. The hope is that this work will then be
able to be performed on a smaller scale at Orange County public schools to bring the
play, and the message to the audience that needs it most.

Tricky Subjects: Bullying

 Performance Facilities
James and the Giant Peach/Interstellar Cinderella
Bush Theater + Lobby = 1,600 per show
Performance Facilities
Orlando Fringe Venue
Pink Venue - 4
Performances - $625
 Working Show Title::
A Bully Ate My Homework

Production Company:
Can of Worms Theatrics

City and State:

Orlando, Florida

Country of Origin:
 United States of America

We are not applying to the diversity lottery

We are not applying as a middle school or high school

Time of Piece: 65 minutes

Desired Venue: Pink Venue

Venue not desired: Orange Venue

Tier: Tier 1
 Interstellar Cinderella
Marketing/Advertising Plan

12 weeks out: Direct Mailing Notices sent to patron’s addresses

8 weeks out: Email Blast goes out

4 weeks out: Press Release goes out to local newspapers

Article released in TYA today magazine

1 week out: Newspaper article about Cinderella’s pay what you

can preview

Tech week: Instagram takeover with the cast!

Video segment filmed to be posted on TYA USA’s website about

redefining gender perceptions for the next generation through
theatre.

Performance on Orlando News Network to promote the show

Week after opening: Review in the newspaper

We plan to rely heavily on social media (Instagram, Facebook

and Youtube) for our advertising as well as newspaper articles
that will then be shared on social media. In addition to that we
will use newspapers, direct mailings, email blasts and a tv
segment to advertise the show.
 Afternoon Garden Party Event Details

For our inaugural spring fundraiser, instead of a gala, we are choosing to host an
afternoon garden party. We feel that this event will be more family friendly and attract
more of the clientele we hope to retain for our shows. It was also important to our team
to integrate our mascot and imagery (Worms, garden, outdoors) into as many aspects of
the event as possible. We are teaming up with community organizations to help reduce
some of the costs of the event.

Our daily itinerary will feature an afternoon tea with hot and iced tea, finger sandwiches,
fruit and biscuits provided by Infusion Tea House in Downtown Orlando. In exchange for
allowing us to serve their products for a discounted rate, we are agreeing to exclusively
sell their tea at our concession booth during shows and give them 50% of the profit as
well as including their advertisement in our season program. We are also renting the
teapots, teacups and saucers from Orlando’s the Tea Room Experience. They are offering
us complimentary china and cutlery rental in exchange for us having their business cards
readily available at our event. The Tea Room Experience is currently trying to expand
their image to be viewed as a more family friendly destination and so this partnership is
mutual. Chapel Hats in Disney Springs will also have a booth set up at our event where
guests can either borrow a fancy tea hat for the day or purchase one to take home. They
are doing this in exchange for the opportunity to create a photo wall for guests to take
pictures in front of and advertise their company. For every hat purchased they will give us
10% profits as well as donating a hat and four Disney tickets for us to auction off.

During Afternoon tea, there will be entertainment performed by the actors hired for our
opening season. They will also be performing songs from our upcoming show, James and
the Giant Peach, to create buzz. Then once tea has been served and the entertainment
has concluded we will begin our bake off! Prior to the event we will approach several
bakeries in the Orlando area, as well as open up an invitation to all guests who RSVP to
compete in our bake off. Each contestant will have to make 20 servings of a dessert
incorporating gummy worms! The winning chef will win season tickets to our opening
season. This will allow local businesses to feature themselves, individuals to show off their
baking skills and earn some complimentary tickets and everyone to indulge in fun
whimsical desserts! The big finale will be the announcement of our silent auction winners
where we will be auctioning off items given to us by our community partners.
 Afternoon Garden Party Event Details

While this is all going on there will also be a “Kidz table”, which will be run by our lead
teaching artist and education director. This area will feature a craft station where kids can
help us build a worm condo to be placed in our future terrarium as well as color some worm
themed coloring pages that will ultimately be incorporated into our lobby decorations.
Then there will be a dance party concluding with a “worm off” where the kid who shows off
the best worm dance move gets the honor of naming a worm in our terrarium! And of
course, cans of dirt (Oreo crumbles, and gummy worms) will be served for dessert. 

Staff

This event will be hosted by our Artistic Director. We will use six of our hired actors for the
season as our event entertainment. Outside vendors are used to prepare the food, set up
the tables and chairs, set up the china, set up the tents and stage as well as set up the hat
booth and photo wall. Our marketing director as well as our marketing interns will be in
charge of supervising the event and helping out with any last minute difficulties. The Kidz
table will be manned by our Education Director and lead teaching artist in the hopes that
parents will engage them in conversation and ask about our classes and youth programs.
Our Development director as well as the development intern will be in charge of
supervising the vendor tables and ensuring that everything is good with our partners.
Although we will have caterers from Tea Infusion present to cater the event, we will
strongly suggest that as many members of our staff attend the event to network with
community members.

Goal: Raise $25,000

Afternoon Garden Party Event
Details
 100 Word Donor Ask
Hi there, my name is Katie calling on behalf of Can of Worms Theatrics. I’m just
calling to personally thank you for signing up for more information about our
theater! It’s people in the community like you, who appreciate the arts and their
true potential to change lives that make Central Florida such a great place to live.
As a celebration for our inaugural season we are holding an Early Bird gets the
Worm campaign. If you pledge to donate at least 100 dollars to our organization
before December 31st, you will be eligible to receive special perks. These perks
include reserved seating, additional meet and greets and a complimentary treat
from our concessions booth during the show. We are able to collect donations over
the phone or in person at our administrative office. Would you like to join our Early
Bird campaign?

No Response: Thank you so much for your response. If you change your mind you
can go onto our website, Canofwormstheatrical.com or find us on facebook for
more information. We hope to see you at some of our future productions. Have a
great day!

No Response: Thank you for your feedback, I am sorry that you are receiving calls
for a service you are not interested in. We will be sure to remove your name off of
our interest list and not call you about additional promotions and way to become
involved. If you change your mind feel free to check out our website
Canofwormstheatrical.com for ticketing information as well as a number to
contact our team. Thanks, have a great day!

Yes: Thank you so much for your donation. It’s wormdurful people like you who
allow us to create meaningful productions that touch the lives of our community’s
youth. Would you like to place your donation over the phone?