Management Discussion and Analysis: D. Bhattacharya
Management Discussion and Analysis: D. Bhattacharya
Management Discussion and Analysis: D. Bhattacharya
standalone Hindalco increased by over 24% and 37% Some of the highlights of FY 15 are:-
HIGHLIGHTS
FINANCIAL
respectively, even as projects were ramping up in a • Strong revenue growth on the back of strong
challenging environment. Your Company registered a volumes and realisations:
turnover of US$ 17.1 billion (` 104,281crore) and an
Consolidated Revenues up 19% at ` 1,04,281
MANAGEMENT DISCUSSION
PBITDA of US $ 1.6 billion (` 10,049 crore).
crore.
AND ANALYSIS
Subsequently, during the first round of coal block
Standalone Revenues up 24% at ` 34,525
auctions, your Company won 4 coal blocks. The details
crore.
of these are as below:
• Consolidated Profit before interest and
Coal Block Reserves Capacity depreciation up 8% at ` 10,049 crore.
(Mnt) (Mtpa)
Kathautia (Jharkhand) 26 0.8 • Standalone PBITDA up 19% at ` 4,299 crore.
CORPORATE GOVERNANCE
Gare Palma IV/5 41 1.0 • Aluminium EBIT up 44% to ` 1,349 crore on the
(Chhattisgarh) back of record Aluminium production volumes as
REPORT
Gare Palma IV/4 11 1.0 the plants ramped up.
(Chhattisgarh)
• Record operating profits registered by Copper
Dumri (Jharkhand) 46 1.0
business as production volumes grew to record
This was a significant development post deallocation. levels:
SHAREHOLDER
INFORMATION
The objective in this round of bidding was to optimise Copper production increased 17% and DAP
the coal sourcing keeping in mind smooth ramp up of production increased 30% over FY 14.
the projects and logistic challenges in getting imported
Copper EBIT at ` 1,516 crore, up 62%.
coal to the plant.
Hydrate and Alumina
DEVELOPMENT
SUSTAINABLE
SAP/DAP, Complexes,
Novelis, your Company’s wholly owned subsidiary also Precious Metals and Others
3%
faced several headwinds as it continued to ramp up its 11%
Aluminium Ingots
production from newly commissioned facilities. Rising 20%
premium, lower SHFE impacting competitiveness in
REPORT
SOCIAL
the Asian markets, unfavourable foreign exchange
movements and higher start-up costs were some of Aluminium 41%
the challenges that it faced during the year. Despite
DIRECTORS’
Concast 28 % Copper
REPORT
these headwinds, Novelis has progressed remarkably Copper Rods
59% 10% Rolled Products
on its strategic path and the strategic investments
in auto and recycling are expected to deliver in the 2%
BUSINESS RESPONSIBILITY
Extrusions
coming years. 4%
2% Conductor and
Redraw Rods
Business Highlights
REPORT
20% Aluminium Foils
and Others
Hindalco: Concast Copper Rods
Your Company, over the last few years, has achieved Novelis:
significant scale and has developed a strong business
• Registered record sales of $11.1 billion on the
portfolio that can weather the commodity cycles much
STANDALONE FINANCIAL
2013 and 2014, are under ramp up. Utkal Alumina is • Adjusted PBITDA increased two percent to $902
already a world class asset with a cost structure that is million.
amongst the best in the world. • Delivered record automotive shipments following
A unique strategy to take Indian aluminium market to the the launch of three new finishing lines.
next level is already in place and soon your Company • Achieved an average recycled content input rate
FINANCIAL STATEMENTS
shall be producing world class products such as can of 49 percent during the year (53 percent in the
CONSOLIDATED
body stock and ultra thin gauge foils from our facilities fourth quarter).
in Hirakud and Mouda respectively. This would not only At Novelis, the projects are getting readied to
enhance your Company’s product portfolio but would capture the growth in emerging markets and
also re-define the Indian aluminium market. enhance product portfolios across the globe.
55000
ABML: 2500
thousand tones
Your Company’s subsidiary in Australia, Aditya Birla 50000
2000
$ per ton
Minerals Limited (ABML) had an extremely challenging 45000
1500
year in a depressed copper pricing scenario. 40000
1000
• Copper production sharply declined on account of 35000
500
decline in head grade and stoppage in production 30000
less economical. Russian producer Rusal also cut during the year. The projects continued to ramp up,
HIGHLIGHTS
FINANCIAL
back production at seven smelters last year. Brazil and even as coal availability remained constrained due
Russia are the major countries with spare capacity that to various reasons. There was a spike in coal prices
could return to the market, making producers there the as all the players scrambled for coal security amidst
MANAGEMENT DISCUSSION
key ones to watch as an indication of whether market infrastructure challenges.
deficit and higher returns can hold.
AND ANALYSIS
Alumina
While smelting capacity additions in China have led to
ever higher aluminium production, elsewhere capacity Your Company’s Alumina production at 2.3 Million
growth has not resulted in a surge in output in recent tonnes was 35% higher than in the previous year,
years. Over 4m tonnes of new smelters have been primarily on account of increased production from
commissioned outside China since 2008. However, Utkal. Utkal is ramping up fast to its full capacity and
ex-China aluminium production in 2014 was still 3.2% already is amongst the lowest cost alumina producers
CORPORATE GOVERNANCE
below the 2008 level, as closures of higher-cost facilities globally.
almost entirely offset the new, lower-cost supply. Primary Metal
REPORT
Strong contango and low financing cost coupled In FY15, Primary aluminium production increased
with strong demand and low load out rates from by 36% to 834 KT (kilo tonnes or thousand tonnes).
warehouses due to various reasons including logistic This increase was primarily on account of production
challenges ensured high regional premiums, which from Mahan and Aditya smelters, which contributed 93
reached historic high, even as LME aluminium
SHAREHOLDER
KT this year. The brownfield expansion of the smelter
INFORMATION
inventory declined by over 1.25m tonnes in 2014. The
at Hirakud was fully ramped up by the third quarter
year 2014 also witnessed a deficit of around 0.7 Mn
of the year, which also contributed to higher metal
tonnes (difference between annual production and
production.
consumption), after almost 7 years.
DEVELOPMENT
SUSTAINABLE
As a result, both LME and Premium were broadly Value Added Products (VAP)
supportive with firm all inclusive aluminium prices • The value added downstream production grew
during a large part of FY15. by 10% over last year to 300 KT. This growth was
in line with your Company’s focussed strategy of
2500 LME Aluminium Price ($ per ton)
value maximisation.
REPORT
SOCIAL
2000 New Facilities: An Update -
During the current financial year, the three greenfield
DIRECTORS’
REPORT
1500 projects are well on their way towards full capacity
utilization. Mahan smelter has ramped up to over 90%
1000 of its envisaged capacity, even as the ramp up was
BUSINESS RESPONSIBILITY
impacted on account of constrained coal availability in
500 FY'14 FY'15 the country. Aditya smelter is now operating at over
half of its full capacity level. Both these smelters are
REPORT
0 expected to deliver strong efficiency gains as they
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar reach optimum capacity utilization rates.
However, during the last quarter of the year, heightened Utkal alumina refinery has excelled on operational front
risk averseness led to dumping of commodities across and is already counted as one of the low cost refineries
STANDALONE FINANCIAL
the board. The resultant rise in USD, coupled with in the world.
surging Chinese exports following slowing demand Your company’s brownfield projects in India - Hirakud
STATEMENTS
growth in China resulted in a sharp decline in LME, FRP and Mouda Foil mill - are expected to significantly
which dropped sharply by almost 10%. This was contribute to your Company’s strategic goal of higher
also accompanied with significant decline in regional VAP proportion.
premium, which have declined by over 70% over last
Your Company won 4 coal blocks namely Kathautia,
few months, resulting in a large decline in all inclusive
FINANCIAL STATEMENTS
Dumri and Gare Palma IV/4 & Gare Palma IV/5 during
aluminium realisations putting pressure on margins.
CONSOLIDATED
Mahan Aluminium
Aditya Aluminium
Novelis also progressed well on its strategic expansion costs, declining bauxite quality and rise in freight,
HIGHLIGHTS
FINANCIAL
plan that entailed an investment of USD 2 Bn and a consequence of diesel price deregulation.
included rolling capacity expansions at Brazil and Korea The cost pressures were to some extent cushioned by
that would take Novelis’ rolling capability to around adopting multiple initiatives, including:
MANAGEMENT DISCUSSION
3.6 Mn tonnes. The automotive finishing line expansions
• Continuous improvement in operational efficiencies,
in the US, Europe and China are also over and are
AND ANALYSIS
geared to produce auto body sheet (BIW) - the next big • Higher sale of special hydrate/alumina,
driver of aluminium rolling sheets. Novelis’ thrust on • Optimization of logistics costs.
sustainability and recycled aluminium is unchallenged. Outlook:
Your company has invested significantly in recycling
After a slowdown, the Indian recovery is on the mend
initiatives and has developed high-tech recycling
and the economy is expected to grow at over 7.5%
capabilities, expanded aluminium scrap buying foot
CORPORATE GOVERNANCE
print globally, widened scope of recycled scrap that can in FY16 and FY17. This would result in aluminium
be used, and developed close loop recycling systems demand growth on account of stronger consumption
REPORT
with end users to improve efficiencies. Novelis has also and investment. The government’s thrust on power
developed alloys for higher re-cycled content. All this sector that went through a challenging phase bodes
has already shown results and the company processed well for aluminium industry as power sector is a
53% scrap (as a % of input) in the last quarter of FY15 strong demand driver for aluminium consumption in
as compared with 46% in FY14. India. Rapid urbanization, as the country continues to
SHAREHOLDER
INFORMATION
develop towards a more consumer-focused economy,
Novelis is well positioned to reap the benefits of these
should augment consumer-driven demand and will
investments and all the facilities are ramping up on
help to sustain growth in aluminium demand into the
expected lines.
next decade.
DEVELOPMENT
SUSTAINABLE
Financial Performance Outside India, the fastest growth in aluminium
In FY15, the consolidated turnover of Aluminium consumption is likely to be seen in Asia due to the
business increased by 20% to ` 83,139 crore - a fallout emergence of consumerism among the rising middle
of strong volume growth & higher realisations. classes.
REPORT
SOCIAL
The turnover of the standalone aluminium business The US demand is expected to remain strong growing
increased by 40 per cent to ` 14,105 crore vis-à-vis at a CAGR of 4-5% over next few years, as the housing
` 10,050 crore in the previous year, primarily due to recovery gains traction, car sales continue to improve
DIRECTORS’
REPORT
higher metal volumes, and better realisations. and aluminium demand benefits from new applications,
The consolidated Earnings before interest and taxes particularly in the automotive sector.
(EBIT) stood at ` 4,226 crore which was 12% higher The light weighting of vehicles is driven by the
BUSINESS RESPONSIBILITY
than the previous year. Corporate Average Fuel Economy (CAFE) legislation
`/$ in the United States, finalized in 2012. The CAFE
REPORT
63 legislation mandates that vehicle manufacturers
62
achieve 54.5 miles per gallon (MPG) on their fleet of
61
cars and light duty trucks by 2025 — almost double the
60
MPG compared to the 2011 standards.
59
Western Europe is expected to grow moderately
STANDALONE FINANCIAL
58
57 amidst economic uncertainty. The aluminium demand
STATEMENTS
10
The global refined copper demand increased by in 2015. Chinese demand is expected to be around
HIGHLIGHTS
FINANCIAL
around 4.5% in 2014 to 21.5 Mn tonnes. Production 10 Mn tonnes, while the demand in Europe and North
growth exceeded consumption growth rate, resulting Americas is expected to be 3.7 Mn tonnes and 2.2 Mn
into a surplus of around 350 KT. This mismatch was tonnes respectively.
MANAGEMENT DISCUSSION
primarily on account of slowdown in Chinese copper Chinese demand is expected to grow at a relatively
consumption growth. In China, which accounts for
AND ANALYSIS
modest rate of around 3-3.5% after a strong growth in
over 44% of global copper consumption, the growth previous decade with the next growth driver expected
rate declined from around 10% in 2013 to 7% in to be renewable energy and investments surrounding
2014. Growth in other emerging markets too was lack the sector.
lustre leading to the surplus. Many western countries Indian copper demand is expected to be around
registered a demand pick up as their economies 650 Kt in 2015, 8% higher than the demand in 2014.
CORPORATE GOVERNANCE
continued with the recovery and grew moderately. The demand growth is expected to pick up going
As a result, the utilization rates of smelters were under forward with the government’s thrust on manufacturing
REPORT
pressure. This resulted in strong treatment & refining sector, smart cities and power sector. Indian per capita
charges, a major value driver for custom smelters such consumption of copper stands at around 0.5 Kg as
as your Company’s copper business. compared with the global average of 2.4 Kg/person
Business Performance and this puts in perspective the potential demand.
Refined copper production is broadly expected to
SHAREHOLDER
INFORMATION
Your Company’s copper business delivered a record
performance in FY15, registering highest ever cathode keep pace with the demand. Again China, continues
production. Strong operating gains on the back of to be at the forefront with around 7.5 Mn tonnes
enhanced efficiencies, aided by various strategic production in 2015. The production growth will largely
come from Asian region, contributing over 50% of
DEVELOPMENT
initiatives for value maximisation and waste to wealth
SUSTAINABLE
CY 2015 production, which is estimated to be around
initiatives, enabled the business to register best ever
22 Mn tonnes.
operating performance, with EBIT surpassing ` 1500
Crore mark for the first time in the history of the World Copper Production, Consumption and LME Trend
6000 12000
business.
REPORT
SOCIAL
The Revenues of the copper business increased by 5000 10000
DIRECTORS’
4000 8000
increased proportion of value added products.
REPORT
The business registered an EBIT of ` 1516 Cr - an 3000 6000
improvement of 62% over ` 938 Crore it achieved
in the previous year. Copper EBIT has grown almost 2000 4000
BUSINESS RESPONSIBILITY
2.5 times over last 4 years and has validated your
1000 2000
Company’s portfolio business model.
REPORT
0 0
Q-I 11 Q-II 11 Q-III 11 Q-IV 11 Q-I 12 Q-II 12 Q-III 12Q-IV 12 Q-I 13 Q-II 13 Q-III 13 Q-IV 13 Q-I 14 Q-II 14 Q-III 14 Q-IV 14 Q-I 15
(` Cr) Copper EBIT
2000 World Prodn.(Kt) World Cons.(Kt) LME Cash ($/t)
1000
938
802 768 On account of surplus and risk averse macroeconomic
STATEMENTS
supply growth relative to demand is expected to Overall mine production capacity is forecast to rise
keep the market in surplus till 2017. Industry experts from 18 Mt in 2013 to 21 Mt by 2015, an increase of
forecast growth in refined copper consumption to 17%. Higher mining production and lower concentrate
be 3.5% in 2015, driven largely by China and North demand has resulted into higher TC/RC. The benchmark
America, with the demand estimated at 22 Mn tonnes TC/RC for 2015 is higher than 2014 benchmarks.
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12
The effectiveness of a business internal control of raw materials. Your Company believes in systems
HIGHLIGHTS
FINANCIAL
environment is a component of senior management and work practices that contribute to conserving
performance appraisals. The principal aim of the resources, energy and environment and ensuring
system of internal control is the management health and safety.
MANAGEMENT DISCUSSION
of business risks, with a view to enhancing the Aluminium is a 100% recyclable metal and does not
shareholders’ value and safeguarding the Group’s
AND ANALYSIS
degrade in quality on recycling. Your Company’s wholly
assets. It provides a reasonable assurance on the owned subsidiary Novelis presently uses nearly half of
internal control environment and assurance against its input in the form of recycled scrap - a sharp jump
material misstatement or loss. from 39% three years back. It has also announced the
Sustainability commercial debut of Evercan™ high recycled-content
Both Aluminium and copper are widely used metals aluminum beverage can sheet. Novelis has invested
CORPORATE GOVERNANCE
with bright consumption prospects. The recent in major recycling initiatives, including advanced
emphasis on greenhouse emissions have brought in equipment and technology to process diversified scrap.
REPORT
new game changing concepts such as light-weighting Your Company’s Copper business in India also has a
in the automobile industry further augmenting the focused approach on recycled material and recycles
consumption growth. Your Company’s business model a substantial proportion of the scrap generated in the
is geared to ride on these changing patterns and today process again.
boasts of a de-risked portfolio through a strong accent Your Company continues to maintain its thrust on
SHAREHOLDER
INFORMATION
on conversion business. inclusive growth as it believes in triple bottom line
Given its focus on value added products, your Company accounting and trusteeship management concept. It
also has a strong commitment towards product has carried out several projects aimed at development
development. It has developed several pioneering of neighbouring communities and society with focus
DEVELOPMENT
SUSTAINABLE
applications in the Indian context and Novelis is the areas being health care, education, sustainable
global leader in FRP space. livelihood, infrastructure and social reform.
Sustained access and availability of resources is critical Human capital
to the businesses of your Company. Hindalco follows
REPORT
Aditya Birla Group is one of the preferred employers
SOCIAL
holistic approach to address the multi-dimensional
facets of resource sustainability throughout the value in the country. In the last few years, for its people
chain. As it continues to serve the increased demands practices, it has got several accolades from the
DIRECTORS’
global agencies like AON Hewitt, Fortune, SHRM
REPORT
of the society for sustainable metals, your Company
recognizes the limited availability of resources and etc. Few of them were “Excellence in Developing
impact of resource extraction. Its strategy is to have the Leaders of Tomorrow” in the First People Awards
a good mix of captive sources as well as long-term 2012 (Strategic Human Resource Management,
BUSINESS RESPONSIBILITY
sourcing arrangement based on long term cost SHRM) India, Ranked No. 4 in the Global “Top
and sustainability parameters. Its mining practices, Companies for Leaders” survey and ranked No. 1 in
REPORT
regeneration activities and community engagement are Asia Pacific for 2011 (Aon Hewett, Fortune Magazine
aimed at minimising the environmental impact with a and RBL), 2nd Best Employer in India (Aon-Hewitt
focus on improving socio economic life. Survey 2011) etc. The People oriented best HR
Safety continues to be a critical focus area for your Practices enable the group to attract and retain the
best of available talent.
STANDALONE FINANCIAL
and practices of the Company are continuously being most valuable asset and it is ensuring that all the
finetuned towards achieving its goal of ‘Zero Harm’. HR systems, processes and practices are helping
Line managers are responsible for setting expectations people both personally and professionally. Currently,
in terms of safety performance, for conducting safety your Company is managing a pool of around 22,000
training, for conducting effective accident investigation, people across 17 locations. For managing people,
FINANCIAL STATEMENTS
and for ingraining safety, health and environmental it has well laid down HR Policies in place including
CONSOLIDATED
aspects into the fabric of how work is carried out on talent management, employee engagement,
a daily basis. performance management, rewards and recognition
Improving operational efficiencies, adoption of alongwith all the necessary support systems for the
technological advances are important for efficient use robust implementation of the people practices.
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Cautionary Statement
Statements in this “Management’s Discussion and Analysis” describing the Company’s objectives, projections,
estimates, expectations or predictions may be “forward looking statements” within the meaning of applicable
securities laws and regulations. Actual results could differ materially from those expressed or implied. Important
factors that could make a difference to the Company’s operations include global and Indian demand supply
conditions, finished goods prices, feedstock availability and prices, cyclical demand and pricing in the Company’s
principal markets, changes in the Government regulations, tax regimes, economic developments within India
and the countries within which the Company conducts business and other factors such as litigation and labour
negotiations. The Company assumes no responsibility to publicly amend, modify or revise any forward looking
statements, on the basis of any subsequent development, information or events or otherwise.
14