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    Dr. Erwin Joseph S. Cruz, D.V.M Diplomate, Philippine College of Poultry Practitioners

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    shirlyn cuyong
    Dr. Erwin Joseph S. Cruz discusses the evolution of free-range chicken production in the Philippines from a novelty to a semi-commercial industry. He outlines important foundations for successful free-range chicken production including a good genetic source, good nutrition, and good management. Cruz also emphasizes the importance of compartmentalization through independent breeder stations to improve biosecurity. Finally, he argues that the industry should organize to standardize production and certify organic chicken through tracing of inputs and outputs under an association and independent certifying body.

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    Dr. Erwin Joseph S. Cruz, D.V.M Diplomate, Philippine College of Poultry Practitioners

    Uploaded by

    shirlyn cuyong
    256 views41 pages
    Dr. Erwin Joseph S. Cruz discusses the evolution of free-range chicken production in the Philippines from a novelty to a semi-commercial industry. He outlines important foundations for successful free-range chicken production including a good genetic source, good nutrition, and good management. Cruz also emphasizes the importance of compartmentalization through independent breeder stations to improve biosecurity. Finally, he argues that the industry should organize to standardize production and certify organic chicken through tracing of inputs and outputs under an association and independent certifying body.

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    Free range chicken

    Original Title

    Free range chiken

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    Dr. Erwin Joseph S. Cruz discusses the evolution of free-range chicken production in the Philippines from a novelty to a semi-commercial industry. He outlines important foundations for successful free-range chicken production including a good genetic source, good nutrition, and good management. Cruz also emphasizes the importance of compartmentalization through independent breeder stations to improve biosecurity. Finally, he argues that the industry should organize to standardize production and certify organic chicken through tracing of inputs and outputs under an association and independent certifying body.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    256 views41 pages

    Dr. Erwin Joseph S. Cruz, D.V.M Diplomate, Philippine College of Poultry Practitioners

    Uploaded by

    shirlyn cuyong
    Dr. Erwin Joseph S. Cruz discusses the evolution of free-range chicken production in the Philippines from a novelty to a semi-commercial industry. He outlines important foundations for successful free-range chicken production including a good genetic source, good nutrition, and good management. Cruz also emphasizes the importance of compartmentalization through independent breeder stations to improve biosecurity. Finally, he argues that the industry should organize to standardize production and certify organic chicken through tracing of inputs and outputs under an association and independent certifying body.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 41

    Dr. Erwin Joseph S. Cruz, D.V.

    M
    Diplomate, Philippine College of Poultry Practitioners
    Founding Director, Philippine Association of Free-range Poultry Advocates
    The Philippine experience
    The concept of “Compartmentalization” to assure a
    continuous supply of good quality free-range chicks
     Independent breeder stations that are far apart
    from each other that improves Bio-security

    Villegas farm
    Malvar

    Antonios’
    Farmers’
    Ramas farm
    farm
    Cavite
    Choice Antipolo

    chicks

    4th farm
    Under
    construction
    Free-range chicken production
    Important Foundation towards a successful
    Free-range Chicken Production
    This will help protect the small
    Good Genetic farmers and stakeholders of the Free-
    range poultry industry
    source &
    Most specially the consumers

    Good Good
    Nutrition Management
    Important Foundation towards a successful
    Free-range Chicken Production
    This will help protect the small
    Good Genetic farmers and stakeholders of the Free-
    range poultry industry
    source &
    Most specially the consumers

    Good Good
    Nutrition Management
    Basic Manual for HAPPY FARMERS’ CHOICE FREE-RANGE
    CHICKEN MEAT Production
    By; Dr. Erwin J.S. Cruz, D.V.M., Diplomate, Philippine College of Poultry Practitioners
    MEMBER: PHILIPPINE ASSOCIATION OF FREE RANGE POULTRY ADVOCATES
    Introduction
    The evolution of the Free-range poultry system in the Philippines has gone thru a lot of challenges
    since it started in 1997. From a level of a novelty or a hobby chicken, to a small scale backyard level,
    and, this has eventually progressed into a level of semi-commercial to a formal commercial production.
    The loyal clients of the free-range poultry meat has been growing thru the years because of the more
    natural / delicious taste and the health benefits of the meat.
    Important Points to note in the Evolution of
    Free-range to ORGANIC Chicken production
    1. A solid genetic platform that is adapted to the local condition
    2. Establishment of Breeder stations (small scale) in a
    compartmentalized scheme
    3. Secure a High Quality produce of the Free-range F1 Chicks as
    much as possible produce “antibiotic / synthetic free chicks”
    4. Educate the farmers and propagate a good free-range meat
    production
    5. Help stimulate the demand for the product thru consumer
    education
    6. Organize to make a collective impact on the community

    FREE-RANGE PRODUCERS ASSOCIATION


    From these base foundations it is now possible to go to
    the next step.....

    Organize a certifying group that can monitor and standardize the production of
    Free-range chicken

    Create a CODEX or a standard protocol for the local production of free-range


    chicken

    Thru an association, create an input sourcing and trace-ability system

    Thru an association, invite allied stakeholders that will provide valuable inputs.
    E.g. A certified feed-miller, certified corn/soya producer dedicated for free-range
    system

    Also it is important to invite the marketing stakeholders e.g. Sellers and


    consumers and specialist (chefs, gourmet restaurant owners etc,)
    Free-range chicken
    Breeder farmers
    producers

    ASSOCIATION

    Allied producers Sellers and consumers


    Important points to focus towards
    organic chicken production
     Trace-ability of all inputs as well as outputs
     Certifications of the inputs and outputs
     Dedicated allied facilities e.g. Testing facilities, Feed mills,
    non-GMO corn and soya farmer groups, organic feedstuffs
     Be very particular on the Ranging area itself that is Dioxin
    free, pesticides, herbicides and other chemicals
     Have a sturdy independent certifying body to validate
    claims, be stern but dynamic
     Continuous education of both farmers and consumers
    institutional development program
    Certified Organic
    Chicken meat
    BUY
    CONSUMER
    Under the
    guidance and % of sales goes back to the
    security of an Association and certifying group
    ASSOCIATION

    Certified Free- Certified Certified non


    Certified farming
    range chick chemical free GMO, non
    system
    source ranging area chemical inputs

    Under continuous
    tracing and
    testing by a
    certifying group
    Thank you very much!

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