A

PROJECT REPORT
ON

INDUSTRIAL VISIT OF
CHIRIPAL TEXTILE INDUSTRY
&

NANDAN EXIM LTD.

 A

Project Report on

Chiripal industrial

College:

Som-lalit College Of Business Administration

Academic Year:

2017-18

Submitted To:

Gujarat University

Guided By

Parin shah

Rahul M Pambhar

ROLL NO.:-59

CLASS:-S.Y.B.B.A.

DIVISION:-A
 CERTIFICATE

This is to Certify that Rahul M Pambhar has prepared report

on “CHIRIPAL TEXTILE INDUSTRY & NANDAN EXIM
LIMITED and submitted to SOM-LALIT INSTITUTE OF
BUSINESS ADMINSTRATION affiliated to Gujarat
University for the partial fulfillment of the requirement for the
completion of practical studies at the S.Y.B.B.A.(sem-4)
program for the year 2017-2018.

Date: 08/02/2018

Prof. ShriK.J.Patel Prof. parin shah

Principal Project in-charge

Collage stamp
 Acknowledgement

"Everybody lives and acts partly according to his own, partly

according to other people's ideas"."
- Leo Tolstoy

The project report carried out by me would not have been

successful without the combined efforts of all my teachers
and well-wishers.

I am especially thankful to Mr. Anshuman, and all the

employees of CHIRIPAL industarial ahmedabad for their willing
co-operation.

I would particularly like to express my deep sense of

gratitude to the Principal K.J. Patel for the never-ending
support he provides to the students.

I am also thankful to my project guide Prof. Parin shah for the constant guidance
and motivation I
received from her.

Lastly, I would like to acknowledge my family members and

friends, as without their blessings and co-operation this
project work would have been a dream
 Preface
“Sound becomes music, if trained person uses it.”
The above proverb itself tells about the significance of
the industrial training with the theoretical knowledge in the
field of management in order to become of management.
“The student of today shall be the entrepreneur of
tomorrow.” With this minimum in mind, the students are
trained for practical study by development program by
study in syllabus.
With these factors in mind the students are required to
prepare an industrial training report on any selected
company. In this regard, I have prepared industrial training
report on CHIRIPAL INDUSTARIAL As the
syllabus given by Gujarat University, this is presented in the
best possible manner and to the best of mobility.
 Table of Contents.

Particulars. Page No.

1. Introduction. 1
i. Background 1
ii. Overview 2
iii. History of the company 3
2. Company Profile and business model 4
3. Product of the company 6
4. Mission – vision 8
5. Production department 9
6. SWOT analysis 14
7. Pest analysis 15
8. BCG Matrix 17
9. Organization design 18
10. Marketing 24
11. Human resource 27
12. Finance 29
13. Social responsibility 32
14. Conclusion and Bibliography 33
 INTRODUCTION
Name of the Organization
Chiripal Industries Ltd.

Background

 Nandan Denims is a part of Chiripal Group, Incorporated in the year 1972, is a

Professionally managed business entity comprising of a team of professionals from
different
 Fields and expertise. The Group, which had started with a few power looms, has evolved
into Multi-activity, multi-product Textile House that produces fiber to apparel under one
roof. It was established by Vedprakash Chiripal.
 CHIRIPAL group is widely recognized as the Textile House that produces fiber to
Apparel under one roof with manufacturing facilities for POY, Texturizing, Cotton
Spinning,
 Denim Weaving, Knitting and Processing, Home Furnishing, Garmenting and
Retail. With Clear focus and ambitious growth plans on the anvil, the Group has been
gearing itself to take on the future challenges the diversified business in the fields of
Petrochemicals, Spinning, Weaving, Knitting, Fabric Processing, Chemicals,
Infrastructure, BOPP Films and Educational Initiatives offer Employment to more than
20000 people associated directly or indirectly with the Group.
 Pursuing its ambitious plans of expansion, Chiripal Group laid the foundations of the
most modern and versatile denim manufacturing project that would change the
way this World looked at denim. And so was born Nandan Denim Limited.
 A powerhouse of capabilities, the company based out of Ahmedabad and armed with one
of the most sophisticated weaving plants and other facilities, today manufactures superior
.Grey cotton fabrics, khakis and denims.
 It is one of the most sought-after suppliers of 100% Cotton and blended bottom wear
fabrics to major global players in the textile industry. Since its inception, Nandan has
been relentlessly striving to cater to the growing Demand in denim bottom wear and
shirting fabrics.

 Over the years, it has grown to become the second largest denim manufacturer in India. A
publicly traded company, Nandan Denim Limited boasts of an ISO certification and Oak-
Tex certification to its credit. Throughout its Journey, Nandan has always stood by its
 1 / page
commitment to provide the best of quality at the best of price. At Nandan, we
manufacture fabrics that weave this world together with passion, Performance and
an unquenchable thirst for progress.

 Nandan denim plant was established in 2005-06 under one of the 6 subsidiaries of
Chiripal Group. Chiripal Group’s average turnover is 4500 to 5000 cr.

Overview

Chiripal Industries Ltd. (Fabric Division) consists of different divisions namely

Process Division, Woven Fabrics Division, Knitting Division, Polar Fleece Division,
Flock Division, Cotton Hosiery Division, Embroidery Division and Chemical Division.

More than 2000 employees work at the manufacturing facility in Saijpur--Gopalpur,

Pirana Road, and Piplej near Ahmedabad.

There are total six subsidiaries of CHIRIPAL GROUP.

In which CHIRIPAL INDUSTRIES LTD. is flagship among them.

Founder and Promoter.

Chiripal industries Ltd. were founded by Mr. Vedprakash Chiripal.

Address.
Chiripal Industries Ltd. (fabric division)
PLANT
Saijpur-Gopalpur
Pirana road, Piplej,
Ahmedabad - 382405
2 / page

History of The Company

 The company is promoted by shrivedprakashchiripal and brijmohanchiripal on 9, August

1994 as private limited company for manufacturing tradind and exporting the textile product
though it was incorporated in 1994,it commenced.

 Its actual operational in 1999. Since the company was growing steadily and successfully it
changed its company name to nandanexim Ltd on 16,January 2004.

 The company is managed and controlled by shrivedprakash chiripal who has a wide
experience in the field of textile market the company has well laid down the organizational
structure and delegation of authority atecah level.

 Pursuing the plan of expansion chiripal group laid the foundation of producing 100% cotton
wear and blended botton wear fabrics .and tomake the most modern and versatile denim
manufacture project was called as NANDAN EXIM LTD.

 Nandanexim Ltd is housed with one of the most sophisticated weaving plant and other
facilities to manufacture good quality of denims and khakhi and cotton fabric

 The plant manufacture 100% cotton fabric, denim,fabric and denim keepink in tune with the
fashion trend and market demand.
 The product manufactured by nandanexim are primarily marketed in sufficing the need of
leading customer of the company and exports to the developed markets of west and south-
east asia,Europe and USA.

 It has presence over various customer group in international arena like garment
manufacture,impoter and exporter and to the renowned brands.

3 / page

Company Profile

Nandan denims is the world’s 4thlargest denim fabric manufacturers. Its listed on BSCand 2ndin
sharp ratio analysis.

CEO: Shree Deepak Chiripal.

Average Revenue: 1156.73 cr.
Production: Denim fabric, Spinning, Dyed yarn and Shirting.
Workforce: 3000 employees that includes alumni from IIT Delhi.
Recent collaborations:
Kaizen implementations-kaizen institutes
Balances score card designs – SBS, Ahmedabad
Optimization RM-SBS, Ahmedabad
SAP, S/4 Hana implementation 1t in Gujarat SAP India.
Customers:International brands like Polo, Ralph Lauren, Calvin Klein, Target,
Armani Exchange, Tommy Hilfiger and Ann Taylor.
Dealer network: Spread across the world with direct contacts available in Hong Kong,
 Bangladesh, Egypt, Peru, Panama, Columbia and Korea.
Nandan Denim is one of the largest manufacturers of denim in the world, already making its
presence felt in the domestic as well as international market. The mixing of international
customers with the domestic customers enables Nandan to mix the two different streams of
cultures, brining world to India and taking India to the world.

Business Model

Business Generation:
Company’s business falls under B2B category. Company’s products are sold to various
brands/ garment manufacturers via its 35-40
Production is made against order from Distributors and almost 2/3 rd. of orders are confirmed
through long term agreement involving minimum yearly quantity commitment.

4 / page
Export:
Export sales is done against firm order only. Currently exports comprises 12% of company’s
turnover. Further company keeps on introducing value added denim products which it
tries to push With its consumers.

Raw material sourcing:

Based on its production plan, company makes assessment of raw material requirement.
Cotton is the key raw material for the company and depending upon price, quality and
Availability it plans its cotton sourcing strategy.

On an average 65%-70% cotton is sourced from Gujarat itself due to good quality and
Savings in logistics cost. Some of the cotton varieties which are not available in Gujarat are
sourced from other states E.g. MECH variety from Maharashtra, J-34 from Rajasthan, Haryana
and Punjab etc.
At any given time company maintains 1-2 months of cotton inventory in order to avoid
Volatility in cotton prices.

Spinning & Weaving:

Company has integrated Denim manufacturing facility at Ahmedabad which includes
Installed Denim capacity of 99MMPA, spinning capacity of 70TPD, Yarn Dyeing capacity of 6
TPD and captive power plant of 15MW. Thus, company not only produces finished denim and
shirting fabric but also produces yarn for captive consumption as well. Company also has
facility to do customized processing of Fabric for discerning clients.

Sales & Distribution:

Company‘s products are sold both domestically as well as globally through network of
Distributors.In India Company sells its products through network of 35-40 distributors out of
which 10
Deal exclusively into Nandan Denim products. Internationally, company has network of
Distributors across 8 countries through which it sells its products.

Payment Terms:
Company extends 45 days credit to domestic clients while it gives 15-20 days credit to
Overseas clients against letter of credit. It prefers to pay its raw material suppliers in cash in
order to get cash payment discount. Cash payment to suppliers coupled with Credit to
clients and 3 months inventory leads to High working capital needs for the company.

5 / page

Products of the company

 Woven Fabrics
with highly modern technology and modernized facilities along with long-term
experience we have attained an identity for itself in the woven fabric market.

Due to the years of experience and understanding of the processing and treatment of
various fabrics, we can provide best quality of finished products. We offer huge
production capabilities of dyeing, printing and processing of all kinds of fabrics with
superior quality as per the customers’ requirements. We are ready to provide the best of
services to our valued customers any time round the clock.

 Circular Knitted Fabrics

Cotton and Polyester, Single Jersey, Double jersey Fabrics etc...

 Polar Fleece Fabrics.

Spun polar fleece, Micro polar fleece and Drop needle polar fleece in 140 to 350 GSM range.

 Flock Fabrics.

Plain, Embossed, Printed, Flock on flock, etc. Flock Fabrics for Upholstery, Home Furnishings,
Garments and many more applications.

 Cotton Hosiers.

Cotton fabrics like : Cotton Single Jersey, Cotton Lycra, Cotton waffle Knit, Pique Fabric, 1/1
Rib Fabric, Interlock Fabric, Cotton Viscose Fabric, Cotton Polyester Fabric, Viscose Lycra
Fabric, Cotton Terry Fabric etc..

6 / page

 Chemical Division

The division manufactures and markets synthetic adhesives and acrylic based emulsions for the
paint and textile industry in commitment to world-class standards. The products for textile
applications are marketed with CHIRITEX brand. It has applications like finishing of fabrics of
various types, bonding for flock powder on various fabrics, various effects like pearl and novel
etc.

the products for specific applications in the paint industry are offered under brand name
CHIRIBOND. They are for fast drying, durability, resistance to washing, scrubbing, high gloss,
and water vapor permeability. There are different products for external as well as internal
applications and coatings with finishes like high sheen and matt.

 Embroidery Division

Chiripal Industries Limited (Fabric Division) offers a wide range of Embroidered Fabrics, Laces,
Trims, Pallas, Dress Materials, Guipure Lace, Net, All Over, Motifs and Collars in India and
abroad. Intricate and delicate embroidery is done on a range of casual and high fashion fabrics
like Cotton, Silk, Polyester, Viscose, Linen, Tulle, Net and Organza. Its exclusive embroidery
adds value to Sarees, SKDs (Salwar-Kameez- Dupatta) and Accessories right from trendy
Casuals to elaborate Bridal Wears
7 / page

Mission of the company

We are poised to growth trajectory to maximize benefit to all stake holders associated
with us directly or indirectly.

Vision of the company

We are poised to growth trajectory to maximize benefit to all stake holders associated
with us directly or indirectly.
For Nandan Denims, A position that we sustain by producing high quality denim that is
ahead of the fashion curve - and is the choice of discerning customers across the
spectrum of brands all over the world.

Values:
 Passion leading to excellence – It is the driving force that prods us towards greater
Heights in whatever we do.
  Agility to stay ahead and to innovate – We are self-motivated towards being a
step Ahead of the competition and pioneering changes that revolutionize the
industry.
 Aggression for Growth of all stakeholders – Growth for us means collective
progress for all our stakeholders – our customers, employees, investors and
the Community at large.
 Ethical Behavior that underlines all our practices – We try to be absolutely fair
And transparent in all our dealings with internal and external bodies.
 Respect for diverse views – We value opinions and beliefs of individuals
and Communities without any bias that allows us to have a well-rounded
approach.
 Care for the environment and the community – We make sure that our processes
and products do not harm the environment or the communities we come in
contact With and constantly work towards a more sustainable future for all.
 Collaborative and Relationship Driven - We value relationships with our
employees as well as the communities that we come in contact with and strive
Relentlessly to empower them.

8 / page

Production Department

Production Process

Here there are main two production process sited.

1. Denim Production Process.
2. Synthetic Yarn Production Process.
 1. Denim Production Process.

 Manufacturing Process of Denim

The term "Denim" has originated from the city of Nimes in France where
"serge de Nimes" was manufactured. Denim is made from a vat dye, the Indigo
dye, which is applied to cotton fabric in loosely held form in layers.

1. Direct Warping, Ball Warping.

The initial processes of denim manufacturing consist of the regular activities of
opening and blending of cotton fibers. Carding is done to remove any foreign matter and the
short fibers so that cotton takes the form of a web which is then converted into a rope-like form,
the sliver. Then drawing process produces a single, uniform sliver from a number of carded
slivers. Yarn is then spun through Open-End Spinning or Ring Spinning. Roving is also carried
on, if the spinning has to be done through Ring Spinning

2. Dyeing and Sizing.

Warp yarns are indigo dyed and sized with the help of two methods.

9 / page

(I) Threads from several back beams are combined to form a warp sheet and dyed and sized on
the same machine.

(ii) Threads, about 350-400 in number are formed into ropes. 12-14 ropes run adjacent to each
other through the continuous dyeing unit. After dyeing, the ropes are dried on drying cylinders
and then collected in a can. After that, a worker's beam is prepared. Sizing is then done in the
conventional manner.

There are various dyeing and sizing processes, which can be classified into four categories.

 Continuous Indigo-Rope dyeing and sizing.

 Continuous indigo dyeing and sizing.
 Indigo-back beam dyeing and sizing.
 Continuous dyeing and sizing.

3. Weaving
the weaving process interlaces the warp, which are the length-wise indigo dyed yarn and the
filling, which are the natural-colored cross-wise yarn.

10 / page
The warp thread is in the form of sheet. The weft thread is inserted between two layers
of warp sheets by means of a suitable carrier, such as Shuttle, Projectile, Rapier, Air
current, Water current, etc. The selection of carrier depends upon the type of weaving
machinery used. The two different technologies available for weaving machines are -
Conventional Shuttle Weaving System which is done by Ordinary Looms or Automatic
Looms; and the Shuttle less Weaving System which is done by Air jet, Water jet, Rapier,
or a Projectile weaving machine.

The Conventional Shuttle loom results in lesser production due to slow speed and
excessive wear and tear of machinery. As such, now denim is generally woven through
Shuttle less Weaving System namely, Air jet looms, rapier looms or projectile looms.

4. Finishing

The final woven fabric, wound on a cloth roll, is taken out from weaving
machines at particular intervals and checked on inspection machines so that
any possible weaving fault can be detected.
 In this quality control exercise, wherever any fault is seen, corrective measures are taken
then and there only. The woven Denim Fabrics then goes through various finishing
processes, such as brushing, singeing, washing, impregnation for dressing and drying.
Brushing and singeing eliminate impurities and help to even the surface of denim fabric.
Dressing regulates the hand and rigidity of the fabric while compressive shrinking
manages its dimensional stability.

The made- up denim fabric is then thoroughly checked for defects such as weaving
defects, uneven dyeing, bleaching and dyeing defects, oil stains, or patches. After
inspection, the final product is categorized quality-wise.

2. Synthetic Yarn Production Process.

Melt Spinning

In here, the fiber-forming substance is melted for extrusion through the spinneret and
then directly solidified by cooling.

11 / page
 Nylon, olefin, polyester, saran and sulfur are produced in this manner.

12 / page
Melt spun fibers can be extruded from the spinneret in different cross-sectional shapes (round,
tribal, pentagonal, octagonal, and others). Tribal-shaped fibers reflect more light and give an
attractive sparkle to textiles.

Pentagonal-shaped and hollow fibers, when used in carpet, show less soil and dirt. Octagonal-
shaped fibers offer glitter-free effects. Hollow fibers trap air, creating insulation and provide loft
characteristics equal to, or better than, down.

13 / page
 SWOT analysis

SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses,

opportunities, and threats and is a structured planning method that evaluates those four elements
of a project or business venture.

A SWOT analysis can be carried out for a company, product, place, industry, or person.

It involves specifying the objective of the business venture or project and identifying the internal
and external factors that are favorable and unfavorable to achieve that objective.

Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford Research
Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.
However, Humphrey himself did not claim the creation of SWOT, and the origins remain
obscure. The degree to which the internal environment of the firm matches with the external
environment is expressed by the concept of strategic fit.

 Strengths: characteristics of the business or project that give it an advantage over

others
 Weaknesses: characteristics of the business that place the business or project at a
disadvantage relative to others
 Opportunities: elements in the environment that the business or project could
exploit to its advantage
 Threats: elements in the environment that could cause trouble for the business or
project

Identification of SWOTs is important because they can inform later steps in planning to achieve
the objective. First, decision-makers should consider whether the objective is attainable, given
the SWOTs. If the objective is not attainable, they must select a different objective and repeat the
process.

Users of SWOT analysis must ask and answer questions that generate meaningful information
for each category (strengths, weaknesses, opportunities, and threats) to make the analysis useful
and find their competitive advantage.
 14 / page

Pest analysis

PEST analysis (political, economic, social and technological) describes a framework of macro-
environmental factors used in the environmental scanning component of strategic management.
It is part of an external analysis when conducting a strategic analysis or doing market research,
and gives an overview of the different macro-environmental factors to be taken into
consideration. It is a strategic tool for understanding market growth or decline, business position,
potential and direction for operations.

Variants that build on the PEST framework include:

 PESTEL or PESTLE, which adds legal and environmental factors. Popular in the United
Kingdom.
 SLEPT adding legal factors.
 STEEPLE and STEEPLED, adding ethics and demographic factors.
 DESTEP, adding demographic and ecological factors.
 SPELIT, adding legal and intercultural factors. Popular in the United States since the
mid-2000s.

1. Political Aspects:

An Industry will not be able to gain success, good reputation and trust if it will not
consider legal and political sector as part of their strategy. Political and legal sectors
include
The needs of the company to follow the given policies and regulations of the government
in order to be considered as legal and authorized business company. In this manner,
industry should be able to consider political and legal aspects so as to show that they
value the policies and regulations of the government in any of the business operations.
- Tax policy
- Employment laws
- Political stability

2. Economic Aspects:

It is important that apparel must also give enough attention to its economic stability. The
economic goal of a certain industry is like an axis in which other objectives or goals are
revolving. The economic factor involves the context in which an industry belongs.
15 / page
- Economic stability
- Economic growth
- Interest rates
- Inflation rates
- Exchange rates

3. Socio-cultural Sector:

Society and culture is an important factor that must be given emphasis by any
business, specifically those who are operating in the global arena. It is important
that the Company must operate in compliance with the social systems in order to gain
good reputation
And effective public image. On the other hand, cultural aspects is equally essential, in
order to understand the various needs of different individuals that belongs to different
cultures.
- Population growth rate
- Age distribution
- Career attitudes
- Consumer behavior
- Religion and culture itself

4. Technological Aspects:

More strategically oriented approaches for planning and management of any industry.
Hence,
It is important that industry must be able to give consideration to the technological
aspects.
- Distribution and communication channels
- Technology incentives
- Automation
- Rate of technological change
- Environmental and ecological aspect
- Barriers to entry
- Production level
- Outsourcing decisions
 16 / page

BCG matrix

The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson
of the Boston Consulting Group in the early 1970's. It is based on the observation that a
company's business units can be classified into four categories based on combinations of
market growth and market share relative to the largest competitor, hence the name "growth-
share". Market growth serves as a proxy for industry attractiveness, and relative market share
serves as a proxy for competitive advantage. The growth-share matrix thus maps the business
unit positions within these two important determinants of profitability.

This framework assumes that an increase in relative market share will result in an increase in
the generation of cash. This assumption often is true because of the experience curve;
increased relative market share implies that the firm is moving forward on the experience
curve relative to its competitors, thus developing a cost advantage. A second assumption is
that a growing market requires investment in assets to increase capacity and therefore results
in the consumption of cash. Thus the position of a business on the growth-share matrix
provides an indication of its cash generation and its cash consumption.

By investing to become the market share leader in a rapidly growing market, the business
unit could move along the experience curve and develop a cost advantage. From this
reasoning, the BCG Growth-Share Matrix was born.
 17 / page
ORGANISATIONAL DESIGN

Organizational structure
An organizational structure consist of task allocation, coordination and supervision which are
directed toward the achievement of the organizational goal.
It is the franwork during which organization arranges its line of authority and communication
and allocates rights and duties.
The organizational structure is as follow:

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18 / page
This organizational structure is the formal arrangement of the jobs within the organizational i.e.
the Chiripal group of industries (fabric division). This structure divides work to bee done into
specific jobs and of the department. It clusters jobs into unit.
It divides work activities into separate job task. Individual employees specialize in doing part of
an activity rather then the entire activity.

Top Management

The top management of nandanexim Ltd consist of chairman, managing director and other
director.

.
.
19 / page
 Sr no. Names Desgination
1 Shri ved prakash chiripal Chairperon
2 Mr Brijmohan chiripal Managing Director
3 Mr Ambala C Patel Director
4 Mr Gautam C Gandhi Director
5 Mr T S Bhattacharya Additional director

Departmentalization and Its Basis

Departmentalization is the basis on which jobs are grouped together. There are different type of
departmentalization which are as follow:

Functional Departmentalization

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20 / page
Functional departmentation organizes employees based on function or skill set salespeople and
marketers work together in the marketing department, employees involved in making the
company products work in the manufacturing department and employees involved in designing
new products work in the research and development department. Specific departments very from
company to company but are always designed so employees work with other who share similar
skill or function. This type of organizational structure works best in smaller organizational
without too many distinact product lines. For example if your business manufactures and
distributes two different types of golf ball, it wouldn’t make much sense to divide those two
products into separate departments.

Geographical Departmentalization

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Grouping activities on the basis of territory. If an organization’s customersare
geographically dispersed, it can group jobs on geography
21 / page
Product Departmentalization:

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Product department organizes employees based on which product line or set of services they
work with. Each product line has a department of its own and each department has specialists in
all of the functions needed to produce and sell that product, such as marketing, manufacturing,
accounting and human resources. The departments in this type of company
operate.autpnomously from each other and are often better at responding to changing
circumstances in a flexible way. For example the salespeople can talk to thedesignand
manufacturing specialists in their own department to address customer satisfaction issues rather
then having to go outside the department. Smaller business would use this type of structure only
if they offer distinctly different product or services. For instance, if your company provides both
copywriting and printing, it might make sense to operate these services as separate and
autonomous department.

22 / page
 Process Departmentalization:

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service or customer flow. Because each process requires different skills, process
departmentalization allows homogenous activities to be categorized.

Customer Departmentalization:

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23 / page
 MARKETING

4p’s of the company

The following are the 4p’s :

The Four P Components of the Marketing Mix

Product price

 Product varietyList price

 Quality Discounts
 DesignAllowances
 Features Payment period
 Brand name Packaging Credit terms
 Sizes
 Services
 Warranties
 Returns

24 / page

Target market

Place Promotion

 Channels sales promotion

 Coverage Advertising
  Assortments sales force
 Locations Public relation
 Inventory Direct marketing
 Transport

Target customer
Organizations exist for one purpose – to meet human needs. Thriving organizational do that
exceedingly well. Venerated organizations have managed to meet evolving human needs over a
long period of time. All of one organization revenues and profit result from one thing – customer
who are willing to pay money for products and service that meet their needs. Any brand
management initiative , any marketing initiative , and indeed any business or organizational
initiative must start with a solid understanding of the customer.

The main target customer of chiripal group of industry (fabric division)

 lee

 Levis

 Arrow

 Killer

 Spykar

 Diesel

 Pepe jeans

And there are many more brands where chiripal have target their customer.

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Competitors

Chiripal industries limited (fabric division) is one of the finiestfabric industry in Ahmedabad.
The following are the major competitor of chiripal industries limited.

ARVIND LIMITED
It is one of the top three denim producer in the world. It produces shirt material,khakis, kint
wear, voiles, denims and ready made garments.

ASMITA GROUP

It is textile manufacture based industry in ahmedabad.

SOME TEXTILE AND INDUSTRY

Product range includes yarn, shirting and bottom wear fabrics and denims.

ANJANI SYNTHETICS

Product range include bad sheets, dress materials, shieting, scraves, fannel, curtains, ect.

There are many more industries like BLUE BLEND, JINDAL, MORDEN TERRY TOWELS
and RAGHUVIR SYNTHETIC LIMITED which are the major market players of the chiripal
industries limited (fabric division).

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HUMAN RESOURCE

Personnel policies
 Human resource policies are the formal rules and guidelines that business pus in plase to hire,
train, assess,and reword the members of their work force. These policies, when organized
and disseminated in and esily used form – such as an employee manual or large posting-can
go far toward eliminating any misunderstanding between employees and employers about
their right and obligations in the business environment “the total no of working in
nandanexim are 2000.

Work timmimg:

Shift-1 8:00am to 4:00 pm

Shift-2 4:00 pm to 12:00 am

Shift-3 12:00 am to 8:00 am

The workers are provided with the ear plugs to prevent their ears from the noise of the
weaking machine. Every employee are provided with insurance by d company.

Recruitment

Recruitment refers to the process of attracting, screening, selecting, and onboarding a qualified
person for a job. At the strategic level it may involve the development of ah employer which
includes an employee offering .

The company recruits employees through following process:

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 Identifying vacancies

 Prepare job description and person specification

 Advertising the vacancy

 Managing the response

 Short-listing

 Arrange interviews

 Conducting interviews and decision making

Why recruitment is required ?
Recruiting externally brings new ideas and talent to the organization. External recruiting opens
up opportunities to find experienced and qulifide candidates and may also help develop a divers
team of employees. Hiring a skilled and experience external candidate may also reduce training
costs and give the organization a competitive advantage. External recruitment also can provide
new, innovative ideas for management strategies creating a forword thinking approach that
stimulates both advancement and growth.

Training and Development

The type of training and development which nandanexim provide to its employees are as follow:

 On the job training :employees learn how to do work simply by performing them

 Job rotation: employees work at different jobs in aparticular area, getting exposure.

 Mentoring and coaching: employees work with experienced worker to get information.

 Workbook manuals :employeesreferv to training workbook and manuals.

 Classroom: employees attend. Lectures .

The employees are provided with various safety measures, various, schemes, they are provided
leadership, medical help is also given to employees. In this way employee development take
place.

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 FINANCE

Capital structure:

Capital structure of Nandan Exim Ltd is as follow :

Sr. No. Particulars Aggregate Value at Aggregate

Nominal Price value at issue
price
A. Authorised capital
50,000,000 equity shares of Rs. 10/- each 500,000,000

B. Issued subscribed and paid-up capital

before this issue
20,783,700* equity share of Rs. 10/- each 207,833,000

C. Issued subscribed and paid-up capital after

this issue
35,000,000 equity shares 350,000,000 [.]

D. Securities premium account(1)

Before this issue 95,900,000
After this issue [.]

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Basic ratio:
 Liquidity ratio :
Liquidity ratios focus on the short-term and make use of the current assets and current
liabilities shown in the balance sheet.

 Current ratio

This is a simple measure that estimates whether the business can pay debt due within one
year out of the current assets. A ratio of less than one is often a cause for
concern,particularly if it persists for any length of time.

The formula for current ratio is:

Currentratio= Currentassets / Currentliabilities

The current ratio is 2:1

 Quick ratio

It eliminates certain current assets such as inventory and prepaid expenses that may be
more difficult to convert to cash.

Quick ratio= (cash + accounts receivable +short-term or marketable securities) / (current

liabilities)

The quick ratio is 1:1

 Leverage ratio :

 Debt –equity ratio

A measure of a company financial leverage calculated by dividing its total liabilities by

stockholders equity. it indicates what proportion of equity and debt the company is using to
finance its assets.

Debt – equity ratio=total liability/total equity

The debt equity ratio range is between 1:1 to 4:1

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 Interest coverage ratio

The interest coverage ratio is used to determain how easily a company can pay interest
expenses on outstanding debt.

Interest coverage ratio= earning befor interest and taxes / interest expense

 Profitability ratio :

Net profit ratio

Net profit ratio indicates that portion of the sales which is left out with the owners after
considering all types of expenses and costs either operating or non opreting or noramal or
abnormal. It is used to measure the overall profitability and hence it is very useful proprietors.

Net profit ratio = net profit tax / net sale*100

 Return of capital employed (ROCE) ratio

The return of capital employed (ROCE) RATIO, EXPRESSED as a percentage,complements the

return on equity (ROE) ratio by adding a company debt liabilities, or funded debt, to equity to
reflect a company total capital employed.

ROCE=EBIT/Capital employed
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SOCIAL RESPONSIBILITY

As a responsible"corporate citizen"we are engaged in various social welfare activities.

Through our social commitment we intend to promote initiatives, for the educational and health awareness
amongst the weaker sections of the society.

Every year onDirector's B'Daywe organize voluntary Blood Donation drive with the support of Prathama Blood
Centre, at corporate office and all over the Group units.

This year on 15thJuly, 2011, we have been able to collectmore than 1200 bottles of the blood through voluntary
donationand active participation of our Staff members and Workers.

This was the great opportunity for every one to demonstrate one's dedication and commitment to the society.
32 / page

Conclusion:
Our overall impression about the unit is inexpressible. In this report after analyzingwe can
conclude that Chiripal Textile industry is progressive very rapidly in theIndian market. The
performance of the unit is very impressive in the past year. AtpresentChiripal Textile Industry is
popular. 43 years is a very big time for anybrand to establish itself successfully in the market.
This gives us goldenopportunity to know all the functional area of Chiripal Textile industry. We
hadknown about the products of Chiripal Textile industry, their quality, packaging,and price

.Hope and wise that the success story of Chiripal Textile industry going forever andother
industries should take inspiration from this successfully story

.We are sure and confident that successor capable and innovative my best wishesfor future
success of the industry is an important part of our visit.

Bibliography
Chiripal, S. V. (1972). Chiripal Group. Ahmedabad.

(1972). Scriba – introduction to chiripal

SEBI (2015-2016). Capital structure

(2015). Wikipedia –Recruitment process

(2015). Wikipedia –Textile Industry in India.

http://www.chiripalgroup.com/
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