Street Food Mania
Street Food Mania
Street Food Mania
TABLE OF CONTENTS
I ACKNOWLEDGEMENT …………………………………………………...
II INTRODUCTION……………………………………………………………..
Page | 1
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Factors that affect the target market……..27-28
Advertising and promotion……………….28
Supply and Demand Analysis…………..29
IV. TECHNICAL ASPECT…………………………..30-38
Vicinity Map…………………30
Floor Plan……………………31
Front View…………………31
Plant Layout……………….32
Machineries and Equipment…33-35
Furniture and Fixtures…….36
Utilities………………………37
Waste Disposal……………..38
V. FINANCIAL ASPECT……………………………..39-49
Start-up Capital………….40
Investment cost and capital…41
Total projected cost ...............42
Consumable supplies………..43
Furniture and Fixtures………42
Machineries and Equipment…42
Rent Expense………………….41
Legal Expense………………….41
Advertising Expense…………..42
Utilities Expense……………….42
Payroll System/Salaries Expense..44-45
Depreciation cost………………….42
Sales…………………………….44
COGS……………………………44
Income Statement…………….46
Page | 2
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Balance Sheet ……………….47
Cash Flow………………….48
Major Assumptions……….49
VI. SOCIO-ECONOMIC ASPECTS………………………….50
Community…………….50
Economy……………………….50
Competitors…………………50
APPENDICIES
Letters
Survey Form
Pictures
Lease Contract
Article of Partnership
o Mayor’s Permit
o BIR Forms
o SSS Forms
Curriculum Vitae
Page | 3
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Presented by:
Eliquen, Raquel
Almario, Catherine Fate
Jerusalem, Angela Nicole
Sumando, Lyka Mae
March 2019
Page | 4
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
This is our tagline because our foods mostly found in street that is why we state it
as Feel at boulevard, and the other term for street is boulevard. Filipino love to
eat street foods and it give them satisfaction. Street food is a favorite tambayan
or a Happy place of Filipino but we will also make them happier in our small store
Page | 5
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Introduction
Filipinos loves street food. The streets are clouded with variety of street
foods to choose. The complex variation of street food caters the satisfaction of
every Filipino craving. The love for good street food sold in an affordable rate is
continuously rising and that is why the business owners decided to take risk in
this business.
The Street Food Mania will continue the legacy of Filipino Street food as a
delicacy. The business promises to cater the demand of the Filipinos in terms of
street food. The business offers a variety of street food that is grouped together
to further highlight the satisfactory level of our products.
The business also pledges to serve the clean and high-quality products
that is sold in an affordable price. This is to break the norm of the street food
saying, “Mura na, marumi pa!” The business will only serve products that is
delicious and virtuous for the sake of our beloved consumers.
Page | 6
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
I. Executive Summary
The business owners agreed to come up with the name “Street food
Mania” because of the feeling that the consumers will feel after trying out our
delightful products. Mania has the same meaning with “obsession” and that is
what our consumers will felt after taking a bite. After having a taste, you will get
more in haste.
Business Location
make sure that we can attract the students and other family to buy for it. We
make sure that they can relax and enjoy in our place.
Street food mania offers products that can be seen in the streets of the
Philippines for example is fish balls, kikiam, kwek-kwek etc. therefore, we are a
Page | 7
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Objectives
Mission
Street Food Mania are dedicated to promise of providing the best products to our
consumers. We are committed to provide the affordable and absolute street food
in town.
Vision
Street Food Mania aims to build our success and high standards in delivering the
best street food in industry. We plan to extend our operations in different areas
Page | 8
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
SWOT Analysis
Strength
Weakness
No branded image
Limited supplier
Opportunities
Page | 9
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Threats
Used to work for small company which does not offer professional
experience.
Delay of supplies
Bankruptcy of supplier
Page | 10
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Capitalization
The initial capital needed will be ₱500,000 which are composed of the following:
Cash--------------------------------------------------------------------------------₱100,000
Rent Expense----------------------------------------------------------------------₱10,000
Cost of Hiring-----------------------------------------------------------------------₱5,000
Promotion/Internet Connection-------------------------------------------------₱5,000
Utilities Expense--------------------------------------------------------------------₱7,395
Salaries Expense-------------------------------------------------------------------₱50,000
Consumables-----------------------------------------------------------------------(₱53,650)
Raw Materials--------------------------------------------------------------₱168,532
Packaging Materials------------------------------------------------------₱33,000
Page | 11
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Questionnaires
Proprietorship
Proprietor:
Business Name:
Location:
Capital:
Permits/Licenses
a.
b.
c.
o Twitter
o Facebook
Page | 12
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
5. How do you scale your hygiene? (1-10)
For Consumers
Name (optional):
Age:
o Sometimes
o Once a week
o Twice a week
o Almost everyday
5. Rate the following factors that concerns you about the food?
(1- Best, 5- worst)
Taste Location Health Concerns
Price Hygiene
Page | 13
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Chapter II
MANAGEMENT ASPECT
This chapter discuss the rules and regulations as well as how the things
flow inside the store. Management aspects explains the job description or the
Forms of Organization
Each owner will be a General Partner, it means they manage the business
and assume responsibility for the partnership's debt and other obligation.
Personnel Plan
In our business, we have (2) store crew, (1) cashier and (1) cook to
Page | 14
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Job Qualification
Cashier
Female
Store Crew
Male
Cook
Male/Female
Page | 15
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Position: cashier
Position: cook
Page | 16
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Job Description
Cashier - he/she receives payment by cash. He/she also Handling all the
Store crew- Service crew members are food and beverage serving
workers, and both job titles are associated with providing customer service,
Page | 17
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Salary and Benefits
ibig &
PhilHealth
ibig &
PhilHealth
ibig &
PhilHealth
Page | 18
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Organizational Chart
Raquel Eliquen
Store Manager
Angela Nicole
Jerusalem
Store crew
employees. She also set the rules and regulations in the store. She provides
Page | 19
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
She is assigned to do the cooking section where in she takes care of cooking
the supplies for store opening and the one who maintain the cleanliness in
store’s surroundings.
Page | 20
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Organizational Policies
• The employee need to welcome the customer and thank them when leaving the
shop.
smoking
• The customer should not cause a fight or any commotion inside the shop on
• The customer is not allowed to bring anything that may cause harm.
• First come first serve. Business hours The Street food mania opens at 11 am in
Page | 21
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Business Hours
The Street Food Mania will open at11:00 am until 6:00 pm. Our
employees are already in the shop 30 minutes before we open to prepare for
Identification Card
Page | 22
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Page | 23
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
Gantt Chart
Week 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Planning a
business
Finding
Location
Innovation of
the area
Acquisition
of the
supplies and
Equipment
Hiring of
Personnel
Orientation
of the
Employees
Start of the
Business
Page | 24
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
CHAPTER III
MARKETING ASPECT
Price Study
barbeque)
Small php15
Medium php20
Large php30
Hotdog php15
Barbeque php10
Dugo php5
Drinks12oz
Gulaman php10
Nestea php10
Buko php10
Page | 25
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
• Demand analysis
For demand:
Q=total product
N=no. Of customer
P= price per service
Given:
N= 20
Q=1
P= 15
Q=20x1x15
Q1= 300 per day
• Supply Analysis
Where:
Q2= total service supply
N2= no. Of competitors
P2= price per service
Formula:
Q2= n2xq2xp2
n2= 1
q2= 12
p2= 15
Q2= 180 per day
Page | 26
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
• insufferable supply
Formula : Q1 - Q2
Supply
YEAR SUPPLY DAILY MONTHLY ANNUALLY
2019 180 5,400 64,800
2020 189 5,670 68,040
2021 198.45 5,953.5 71,442
2022 208.37 6,251.18 75,014.1
2023 218.79 6,563.74 78,764.81
Page | 27
1
HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
With competitors
YEAR COMPETITORS STREET TOTAL TITAL
FOODS SUPPLY ANNUAL
MANIA DEMAND SUPPLY
2019 180 120 300 108,000
2020 189 126 315 114,200
2021 198.45 132.3 330.75 119,910
2022 208.37 138.92 347.29 125,905.5
2023 218.79 145.87 364.65 132,200.78
Page | 28
1