Organisation Behaviour: Mark Zuckerberg, Facebook: Intelligence or Social Skills?

Organisation behaviour
Name – Anjali Agatha Lakra
Roll no. – 28
Department – marketing 1
Mark Zuckerberg, Facebook: Intelligence or Social Skills?
1. Social intelligence is how much you know yourself and know others. It is also known as
people’s skill. Social Intelligence is essential for effective leadership and help teams work
better together
The importance of social intelligence for employees in an organisation are:
 Social intelligence leads to cooperation in an organization among the employees. It’s

the ability to get along with your peer and their cooperation. It is the investment you
need to make in developing better working relationships so that others want to work
with you. If not, no one will work towards the same goal and no one will be able to
function successfully in a team.
In the passage we see that Mark Zuckerberg is not that social yet he interacted with
people and get the work done he gets them to cooperate with each other. This creates
a friendly environment to work in and make everyone feel welcome.
 Social intelligence leads to motivation of employees creating a feeling of oneness. We

need to understand our action can have a positive or negative effect on an employee.
If we appreciate his work and he will feel valuable to the team. This will help in
aligning every member with the team goal.
Mark Zuckerberg threw parties and created an atmosphere where his employees could
freely work without stress.
 Social intelligence affects the behavior of the employee in the organization. If we

don’t create an environment where everyone feel a part of the organization they might
leave the workplace and not work together, they might prefer solo work over group
work.
We see that Mark though superior in intelligence was never bossy and used to sit with
his employees and work.
 In a culturally diverse workforce people feel different and react differently towards
situations based on their cultural differences, backgrounds, and upbringings.
Communication skills should focus and adapt to incorporate these cultural differences
in such a way respect develops for one another.
2. No it does not because in any organisation it’s important to incorporate these things for it
to normally function. If the organisation does not create a healthy environment the employees
might resign. For understanding any social setup it’s important for anyone to be socially
intelligent. It’s the ability to manage your own emotional skills needed to correctly read
social situations and other people’s emotions and then to react in a manner that is socially
acceptable, in order to get others to cooperate and co-exist. Social Intelligence is the essence
of human relationships.
In this context we see how the founder of Facebook interacted with his employee and though
he was not socially active yet he knew ways to make it to the social platform.
So for any type of business and organisation it’s important for them to be socially intelligent
to run the company.
3. For any professional it’s important for them to have both technical and social skill. This is
also known as hard skill and soft skill. Hard skills are quantifiable and are often learned in
school, through earned certifications, or in previous work experience. Hard skills are specific
to each job and are often the basis of job requirements.
While soft skills are non-measurable, subjective skills that is not specific to one job or career.
They typically speak to how well a person interacts with others. Soft skills are “people”
skills. These skills are personality traits that help define character but offer less proof of
experience than hard skills. Soft skills revolve around teamwork, communication, and work
ethic. A organisation should have teamwork, effective communication, leadership, time
management, and flexibility as the most important skills.
A person should show good coaching, communication, insightfulness, empathy, and critical
thinking. Their best and most productive teams exhibit equality, curiosity toward the ideas of
teammates, empathy, and emotional intelligence.
According to the passage we see Mark Zuckerberg on the top who possessed more of the
technical skill but we can’t entirely say that he didn’t possess any social skill, we can see
through how he interact with his employees and colleague.
Facebook became successful also because in the early stages Eduardo helped in building a
market for Facebook with the help of his social connection. But he only gained a total of
30% share in the company. Later he was removed from the company as his ideas clashed
with Mark’s.
4. If mark had been higher on ethical awareness and empathy then he could have easily
avoided the disciplinary hearing and the three lawsuits.
When he first created a website on rating people on attractiveness basis he didn’t consider
that people might get offended by it. It could have easily been avoided if he was empathetic.
When he was charged for stealing the ideas of Tyler and Cameron Winklevoss. He could
have just worked with them as it was their idea even if they didn’t know the technical aspect
he could have provided his intellect and been a part of the idea and would have gained
importance in the company as a founder and gained trust of his colleague.
Later on we see that him and his coding members using chimney for zip lining this was very
immature of him and being at this high position he should understand that his action could
have some consequences.
Also he when he removed Eduardo from the company because of dispute in ideas he faced a
lawsuit. In this situation he could have negotiated as he was a good asset to the company and
helped it grow in the initial stages.

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Organisation behaviour

Name – Anjali Agatha Lakra

Mark Zuckerberg, Facebook: Intelligence or Social Skills?

The importance of social intelligence for employees in an organisation are:

 Social intelligence leads to cooperation in an organization among the employees. It’s

 Social intelligence leads to motivation of employees creating a feeling of oneness. We

 Social intelligence affects the behavior of the employee in the organization. If we

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