TOWS Matrix
TOWS Matrix
TOWS Matrix
opportunities and threats. A TOWS analysis enables an organization to match its internal
strengths, and external opportunities (SO) to develop ‘maxi-maxi’ strategies – those with the
greatest potential for success. For example, strengths such as high brand recognition or customer
loyalty could be combined with the opportunity to launch a new product or service.
Strength-Opportunities Strategy
Made by Pearl can take advantages in its own strengths to create a new opportunities that
can widen its market advantage over other sellers or companies. It must produce a new product
with higher long lasting uses that can withstands wear and tear but that still an organic product.
Made by Pearl can also use its products to make product promo for the Made by Pearl customers.
The Made by Pearl must reserve or maintain its organic/clothing materials that will be available
to use so that there will be no shortage of materials and to make sure that the materials are high
quality.
Made by Pearl weakness can be also of use to make its own opportunities that can be use
for its market advantages. Use its current situation, having no fixed locations, to widens its
popularity over other sellers and use mobile technologies to advertise its own products. Made by
Pearl can also make shipping to its customer especially because they usually moves from one
location to another, so that other consumer from their previous location can still buy their
merchandise.
Strength-Threats Strategy (ST)
The threats of Made by Pearl can be minimized using its strengths. The Made by Pearl
should highlight its quality of its products offered, availability of the products such as using
mobile technologies for the consumers can contact the Made by Pearl. The company also can
think of some way to minimized its product cost without lowering the quality of its products, for
The company could think of products that cannot be easily imitated by other company for them
to have a higher competitive advantage over other sellers. The Made by Pearl should also invest
first to a fixed store location for them to easily locate. The company can also enlarge its target
market by not only considering the baby diapers and women's belongings but also make a
products that can also be use for babies and mothers so that it can add up to the credibility and
the market share of the company and also increase its competitiveness in the market. The
company should also branch out to other places so that consumers who does not want to buy
through online can also go to a physical store, by branching out the company should also hire
STRENGTHS WEAKNESSES
products. store.
financial aspect is
increasing.
OPPORTUNITIES SO STRATEGIES WO STRATEGIES
O1. For having no fixed Offer new product with No fixed locations, to
store location, they will be higher long lasting uses widens its popularity
able to widen their that can withstands wear over other sellers and use
market segments for current Use its products to make Made by Pearl can also
O4. Use of a digital strategy O2: Market moves from one location
O2: Market
Development
Technology could affect the technology to improve the of products that cannot
for the product fulfillment and without increasing the The company can also
that could threaten the prices of the products. enlarge its target market
company. (S1,S2:T3) by not only considering
T4. Inflation in the price of S1: Product the baby diapers and
T5. Almost the same level cope up with the can also be use for babies
Development Development