Rajasuzana@umk Edu My
Rajasuzana@umk Edu My
Nurul Nadia Johari, Ika Saffawati Zuhairi, Nur Ain Izanie Zailam,
Nur Azzianni Zawawi, Raja Suzana Raja Kasim
Email:
nadia.a16a1343@siswa.umk.edu.my,saffawati.a16a0221@siswa.umk,izanie.a16a1330@siswa.u
mk.edu.my,azzianni.a16a0643@siswa.umk.edu.my,rajasuzana@umk.edu.my
ABSTRACT
Introduction: This paper introduces Super Big Digital, which offers design and build website
service to entrepreneurs.
Objectives: The purpose of this paper is to examine empirical works related to the team
creativity and technological orientation literature. Next, to identify the pattern of technological
orientation used in website information and to determine the significant of new product
development speed.
Methodology: This paper interprets the use of the theoretical framework integrating the team
creativity, Gong et al. (2013), new product development speed, Rindfleish and Moorman (2001)
and technological orientation, Kim et al. (2013). Data was analysed using market survey to
generate a set of service concept represent the concept generation.
Key findings: Team training skills’ and the idea creativity are two important factors in the
design of the website. In technological orientation, the service is always state-of-the-art
technology. Website design and development in business is followed by the current trends and
industry of e-commerce and is faster than the industry norm.
Conclusions: The effectiveness details of website related with the technological orientation and
new product development speed were examined. This paper assists new entrepreneurs to have a
clear understanding of each stage of its consultancy on designing the website services as a new
service launching,
1.0 Introduction
As of 1999, Internet had grown for read-only website without interact feature, today for Web 4.0
is known as symbiotic which is interact user in the same way that humans communicate. Website
development is continually growing and getting up speed around the globes as a tool of business
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The purpose is to recognize new product development speed that can be clarify as the good
approach during the early stage in entrepreneurships. Next, is to rise the success among the
entrepreneurs in team creativity while gaining new experience in interaction and management
through technological orientation by using the modules given.
1. What kind of consultancy that can be offered to empower the creativity in developing the
websites among entrepreneurs?
2. How to increase the acceptance towards participants about the state-art-of technology?
3. How to improve the team creativity in the new product development speed by using the
application of the technological orientation?
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This paper will offer some answers to the research questions based on the extensive and analysis
of literature and conduct market survey.
5. Methodology
Our main research focus on how entrepreneur marketing in their product to maintain in market.
The researchers conducted a literature survey among new entrepreneurship who want to learn
create website. Specifically, we address market survey. The data collected using a measure by
seven-point Likert scale and the analysed to generate service concepts represents the concept
generation. Our target market is around all university students such as USM, UKM, UMS and
other university, all businesses or entrepreneur and all schools.
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In response to the team creativity is together in creating website among new entrepreneur and
other who sell the product or service. It refers to the generation of novel and useful idea by a
team of employees working together. In this proposal, the term team creativity measure four item
which is item are measured on seven-point Likert scale.
8. Findings
9. Conclusions
Consultation and designing website service are well-addressed in entrepreneurship to engage into
an opportunity-based and entrepreneurship. As offering consultation and designing website
service by addressing the technological orientation for a new venture opportunity.
The theoretical contribution: integrates team creativity by Gong et al. (2013), new product
development speed by Rindfleisch and Moorman (2001) and technological orientation by Kim et
al. (2013). Contributes to the robustness of entrepreneurial intention and action model in a
Malaysian perspective.
Practical contribution: the offering of a new business as consultation and designing website
service appears to a significant move which can offer access for a new market leader and student
to learn opportunity in entrepreneurship. Teachers/educators in consultation and designing
website service required team creativity, technological orientation and new product development
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speed for better understanding of the issue. Contributes significantly in improving the learning of
product ideation and market analysis to enhance new start-up opportunities in campus.
10. Acknowledgements
We thank YM Prof Dr. Hjh. Raja Suzana Raja Kasim, the Course Coordinator, Seminar in
Entrepreneurship Commerce, Faculty of Entrepreneurship and Business, University Malaysia
Kelantan for the support and guidance to complete this project.
11. References