MnM's Kubo Foodhouse
MnM's Kubo Foodhouse
MnM's Kubo Foodhouse
CONSULTANCY
Final Output
Submitted by:
Edrian T. Abarracoso
Bianca P. Ballon Submitted to:
Chris Ian M. Lestino Gerald R. Resula, CPA
Katherine P. Orejola
Rosalyn C. Velarde
Submitted to:
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY
A. Introduction
B. The Business
B.1 MnM’s Kubo Foodhouse Promotional Video
B.2 MnM’s Kubo Foodhouse Official Logo
C. The Customers
C.1 MnM’s Kubo Foodhouse with its dining customers
D. The Management
E. History
B. Other Services
C. Future Services
A. Competitors Analysis
B. Competitive Advantage
C. SWOT Analysis
A. Market Analysis
1
A.1 Market Strategy
OF CONTENTS
B. Market Segmentation
C. Sales Strategy
D. Key Milestones
D.1 MnM’s Kubo Foodhouse Key Milestone
D.2 Projected Key Milestone
A. Management Summary
B. Management Structure
D. Personnel Plan
ATTACHMENTS
1. Communication Letter
2. Engagement Letter
4. Curriculum Vitae
5. Documentations
2
I. EXECUTIVE SUMMARY
A. Introduction
B. The Business
3
C. The Customers
The MnM’s Kubo Foodhouse target customers are commonly in group such as
family gatherings, group hang outs, business meets and solo dinning. Customers
should make reservation when they want to avail their unlimited seafood in order for
the food house to accommodate the said customers with the actual number of
persons who will dine on the scheduled date.
D. The Management
Ms. Mary Jafe Corillo, the owner of MnM’s Kubo foodhouse having no educational
background about business believed that what is important is to set your mind on
the actual. She managed its daily operations being the manager/cashier. She is the
4
one monitoring the daily reservations, the availability of its seafood and other raw
ingredients. She as well assists its cooks in the kitchen. When it comes into hiring its
personnel she do it personally and retain them based on their performance.
E. History
Kubo” food house started on December 22, 2017. The business was originally
owned by two partners that got dissolved because a partner withdrew all of his
shares. The former partner was a friend of Ms. Mary Jafe Orillo (the current owner of
the “Kubo”), Ma’am Mary Jafe was really passionate about having a restaurant
business and decides to not close the business even if she is to run it alone. Ma’am
Mary Jafe has been travelling and observing other restaurants on how they operate
their business. Through God’s goodness the business is still open until now.
They first operated as a resto-bar where they serve with different mixes of cocktail
drinks and other alcoholic beverages at the right price and quality. They offer
different kinds of platters to choose from, such as meal platter, seafood platter,
pulutan platter and feast meal platter at a very reasonable price. They also serve
freshly caught sea foods by local fishermen, to be cooked in customers’ desire
menu.
The “Kubo” business of Ma’am Mary Jafe caters especially on sea foods
which costs a lot but priced at an affordable and made available even for a normal
salary man. For a price of P299, you get to enjoy unlimited sea foods but don’t order
more than you can consume because aside from it’s a waste of food you also get
to pay P50 for every 100 grams of unconsumed food you ordered so you should
5
order right. “Kubo” is an “all you can eat” strategy together with its affordable price
attracts more people to try their food.
MnM’sKubo’s menu specializes on sea foods for only P299 allowing normal
people to enjoy what the sea has to offer at low cost. Kubo is an “all you can
eat” restaurant. Kubo’s menu is not limited to only sea foods they also serve
popular dishes that Filipinos love like fried chicken, adobo and more. Even
6
though Kubo is an “eatall you can” restaurant, just because it’s an “eat all you
can” restaurant it doesn’t mean you can order more than what you can
consume. Kubo has zero tolerance on people wasting food which is a really
provocative act to do especially when you consider about people who don’t
have something to eat and those who wish they have something to eat, and so
Kubo decide to implement a simple policy with regard to wasting of food. For
every 100 grams of unconsumed food ordered, you get to pay P50, these is a
simple yet very effective policy.
OPERATIONS FLOWCHART
YES
Greet Reserv
CONFIRM Bring customer to
customer ations? the reserved SEAT
with a smile
NO
YES
NO
7
B. Business Mission
C. Business Vision
D. Business Location
The Kubo food house is located at Barangay Cogon, Palo, Leyte. We can find
it near the Barangay Cogon’s famous NitroFuel gasoline station which is established
just beside Kubo food house, so if you find the said gasoline station you’ll know
where Kubo is. We can also pass by Kubo food house through the National Highway,
if you’re heading to Barangay Tanauan it’s located on the right side of the National
Highway and if you’re heading to Tacloban City then it’s on the left side of the
National Highway.
8
III. PRODUCT AND SERVICES
Kubo Foodhouse offers food that will satisfy the demand of the customers.
Before, it only offers Filipino cuisines and now they are also engaged in serving
Unlimited Seafood at an average price. Below are the lists of menu and their
respective prices. For Kubo’s “Unlimited Seafood”, strictly, no sharing and no
leftovers. If leftovers will weigh 100 grams, customer will pay additional P50.00.
NOODLES PICA-PICA
9
Pansit Bihon 175.00 Buffalo Wings
195.00
Pansit Bam-I 175.00 Fried Onion Rings
120.00
Pansit Sotanghon 175.00 Cheesy Dynamite Sticks
120.00
Pansit Canton 175.00 Lumpia Shanghai
165.00
Lomi 195.00 Cheese Sticks
120.00
Chicken Fingers
165.00
Cheesy Nachos
145.00
Nachos Overload
165.00
RICE DESSERTS
DRINKS BEERS
10
Iced Tea 30.00 per glass/105 per pitcher San Mig Light
65.00
Banana Juice/Shake 95.00 per glass/190 per pitcher San Mig Apple
65.00
Cucumber Juice/Shake 95.00 per glass/190 per pitcher San Mig Pilsen
65.00
Mango Juice/Shake 95.00 per glass/190 per pitcher
Carrot Juice/Shake 95.00 per glass/190 per pitcher
Calamansi Juice/Shake 95.00 per glass/190 per pitcher
Pepsi
Coke
Sprite
BEEF SIZZLING
CHICKEN PORK
11
Curry 215.00 Sweet & Chili Pork Ribs
225.00
Buttered Chicken 230.00 Fried Ribs
225.00
Adobo 210.00 Crispy Pata
415.00
Ginataan 225.00 Steak
225.00
Tinola 215.00 Bagnet Ala Bicol Express
225.00
Fried 215.00 Sinigang
225.00
Adobo
220.00
Curry
210.00
Pochero
255.00
Asado
PALUTO 225.00
Includes:
Tanigue
Blue Marlin
Shrimp
12
Squid
Crabs
Scallops
BOODLE FIGHT
MEAT & SEAFOOD BOODLEFIGHT good for 8 pax (Scallops, Crispy Pata, Shrimp,
Chicken, Squid & Rice with 1 Pitcher Iced Tea) – P2,000.00
SEAFOOD BOODLEFIGHT good for 8-9 pax (Scallops, Shrimp, Squid, Crabs & Rice with
1 Pitcher Iced Tea) – P2,000.00
MEBOODLEFIGHTgood for 8-9 pax (Crispy Pata, Chicken, Liempo, Beef & Rice with 1
Pitcher Iced Tea) – P2,000.00
MEAT BOODLEFIGHT good for 4-5 pax (Friedribs, Chicken Curry, Beef Kebab & Rice
with 1 Pitcher Iced Tea) – P1,250.00
SEAFOOD AND MEAT BOODLEFIGHT good for 4 – 5 pax(Scallops, Squid, Beef, Lechon,
Kawali & Rice with 1 Pitcher Iced Tea – P1,250.00
SEAFOOD BOODLEFIGHT good for 4-5 pax (Blue Marlin, Scallops, Shrimp & Rice with
1 Pitcher Iced Tea) – P1,250.00
13
14
B. Other Services
C. Future Services
Ms. Corillo is planning to have a live acoustic band this coming September
or October so that the customers will enjoy more while they are eating
and to entertain them while they are waiting to their dishes to be served.
This is also her way of attracting new customers.
15
She is also planning to have a branch of the Kubo Foodhouse in the
area of Campetic, Palo or Tacloban City next year.
16
IV. MARKET COMPETITIONS
A. Competitors Analysis
There are several business establishments in the food industry that are
considered to be a close competitor of Kubo (MnM’s Kubo foodhouse). The
following are, and are not limited to, the business establishment that are considered
a close competitor of Kubo Foodhouse.
Their Hala Bira lunch special is a big hit for Filipinos like us who likes
meat, fish, veggies and fruits because that’s what exactly they offer in their Hala Bira
lunch special. And also their location is just along the highway.
17
They let the customer pick the raw ingredient for their dish so
the customers always know it is fresh and they also offer other dishes at a very
reasonable price.
B. Competitive Advantage
18
C. SWOT Analysis
STRENGTHS
The Location is along the highway.
Loyal and efficient employees.
They are the only one who offers unlimited sea foods on the area.
WEAKNESSES
Weaker marketing strategy.
Town celebrations, like fiestas, where customers usually eat
on their houses.
They are far from the town proper where other major
establishment are. (church , bank, etc).
OPPORTUNITIES
The owner is member of various clubs and groups, this is a
very big opportunity for the business to increase or
strengthen their marketing strategy.
Can hold events or special occasions.
THREATS
Typhoons that may hinder the supplier to gather the supplies.
The competitor’s potential to create core competition in the field.
19
V. MARKETING ANALYSIS, STRATEGY & IMPLEMENTATION
A. Market Analysis
Kubo provides its large volume of sales during peak hours 10:00-
2:00PM and 5:00-9:00PM which is suitable for the beloved customers to
take their meals (lunch and dinner). Moreover, for potential customers to
be interested with their business, Kubo engages with social media
marketing. They created a Facebook page that serves an avenue to
show to everyone their authentic seafoods and extensive Filipino cuisines.
They made a promotional video about the food house. And as Ms. Corillo
takes part in the Rotary Club, it helps her to get connection with the
influencers, thus, getting them to share content related with Kubo
Foodhouse.
A. Market Segmentation
Customers Percentage
Family 40%
Office workers 15%
Group of Friends 30%
Couple 10%
By passers 5%
TOTAL 100%
20
B. Sales Strategy
C. Key Milestones
The key milestone timeline of Kubo will show the date of establishment of the
restaurant, and the subsequent events that shows on how the restaurant progresses
as years passed. Their achievements are in line with their vision and mission as a
growing business venture. The identified key milestone will serve as the monitoring
time table of the business on how far they are with their targets.
2020-2021
Estimated date to
establish branch,
April 2019 an open space
food house.
They started to
offer unlimited
September 23, seafood and
2018 boodle fight.
They started to
December 22,
offer unlimited
2017
seafood.
MnM’s Kubo
Foodhouse had
their soft
opening.
21
D.2 Key Projected Milestone
October 2019
Exert more extensive promotional activity
(such as giving flyers to government agencies
or public places and be pro-active on
different social media platforms). And
establish Mission and Vision Statements.
November 2019
Hiring a cashier personnel.
2020
Adapt to the use of double entry
system in recording their transaction.
2020
2021
Establish a new branch in the
downtown area.
22
VI.MANAGEMENTSUMMARY
A. Management Summary
Kubo Foodhouse was originally established by Ms. Corillo and her partner.
However, the latter’s partner, withdrawn in their business. Despite the withdrawal, Ms.
Corillo did not give up but rather continued the business she has started. She is very
optimistic and will ever pursue her dream no matter what it takes. She loves food.
She travels a lot. And this inspires her to come up with an exciting meal for everyone
to taste-experience.
B. Management Structure
Owner/General Manager/Cashier
The owner is the manager and the cashier at the same time. This
person has the most control over the Kubo Foodhouse and how it
functions and delegates task to anyone. As the manager, leads the
overall function of the food house including hiring, leading and
mentoring staffs, developing and maintaining relationships with
beloved customer and other local businesses, creating and monitoring
the budget, ensuring that the Food house's policies are followed,
implementing any new policies, tracking and ordering inventory, and
engaging with customers to ensure satisfaction. And as a cashier,
manages cash and sales transactions in dining facilities including
promoting services, improving customer satisfaction, answering to
inquiries, reporting to the food house’s manager, and greeting
customers.
23
Line Cook
- Setting up and stocking stations with all necessary supplies.
Prepares food for service (e.g. chopping vegetables, cook
menu items in cooperation with the rest of the kitchen staffs,
answer, report and follow executive or chef’s instructions,
clean up station and take care of leftover food stock
inventory appropriately, ensure that food comes out
simultaneously, in high quality and in a timely fashion,
comply with nutrition and sanitation regulations and safety
standards maintain a positive and professional approach
with co-workers and customers.
Chef Cook
- Serves as the manager of the kitchen. This person is
responsible of products coming into the kitchen from
vendors or suppliers. Reports to the manager about tracking
and ordering of inventory. Responsible for menu design and
all the meals that leave the kitchen. And takes responsibility
for all the decisions made in the kitchen regarding
everything from quality control to nightly specials.
Servers
- Ensures that beloved customers have an enjoyable dining
experience by providing quality customer service.
Responsible in taking orders, serving food and drinks, and
removing dinnerware from the table in a timely manner.
Dishwasher
- Ensures the availability of clean dishes by bussing tables,
washing dishes, pots, pans, and flatware, and resetting
dining areas. Preparing dining areas and kitchen for next shift
by cleaning and restocking dining areas and cook stations
24
B.1 Organizational Chart
Mary Jafe
Corrilo
Manager/owner
Mary Jafe
Corrillo
Cashier
Dennis Michelle
Michael Castil Sareni/Jix Noveda/Jonathan Dixie Agustin
Gabiana Garcia
Chef cook Line cook Servers Dishwasher
D. Personnel Plan
Ms. Corillo is the owner/manager and the cashier at the same time
of the business. Since it is just a small business, she only has 6 personnel.
Their small number of personnel does not hinder them to cater the best
25
service. They always conducted their weekly meetings to evaluate their
performances.
Since 2017, the year when the restaurant was established it had gained within
2 years time, that they already have a return from their capital contributions.
Operating expenses is well managed, where it result to a profit. This only indicates
that MnM’s Kubo Foodhouse is profitable. One of its key contributors is that the sales
increase exceeds its cost incurred. They implement strategies that has a greater
benefit exceeding the costs. Raw materials inventory management purchase of
food supplies and ingredients meets the limit set by the owner avoiding loss from
spoilage.
26
C.Statement of Financial Performance
Expenses
Advertisement ₱9,000.00
Electricity 5,349.00
Insurance 2,210.00
Miscellaneous 1,120.00
Municipal tax 1,000.00
Rent 2,600.00
Vehicle 1,550.00
Wages (staff) 43,000.00
Total Expenses ₱65,829.00 17%
Net Income ₱216,091.00 56%
Expenses
Advertisement ₱2,000.00
Electricity 4,410.00
Insurance 2,210.00
Miscellaneous 510.00
Rent 2,600.00
Vehicle 710.00
Wages (staff) 41,200.00
Total Expenses ₱53,640.00 47% -19%
Net Income ₱24,710.00 22% -89%
27
MnM's KUBO FOODHOUSE
Statement of Financial Performance
For the month ended July 31,2019
Expenses
Advertisement 1,000.00
Electricity 5,560.00
Insurance 2,210.00
Miscellaneous 1,890.00
Rent 2,600.00
Vehicle 985.00
Wages (staff) 42,633.00
Total Expenses 56,878.00 46% 6%
Net Income 19,787.00 16% -20%
Sales ₱2,499,720.00
Goods sold 751,980.00
Gross Profit ₱1,747,740.00
Expenses
Advertisement ₱18,000.00
Electricity 26,520.00
Insurance 26,520.00
Miscellaneous 14,400.00
Municipal tax 12,000.00
Rent 31,200.00
Vehicle 10,170.00
Wages (staff) 502,998.00
Total Expenses ₱641,808.00
Net Income ₱1,105,932.00
28
E. Statement of Financial Position
KUBO FOODHOUSE
Statement of Financial Position
FOR THE YEAR ENDED DEC. 31, 2018
ASSETS
Current Assets
Cash ₱530,000.00
Inventory 346,591.00
Total Current Asset 876,591.00
Non-Current Assets
Property Plant and Equipment ₱957,639.03
Accumulated Depreciation 478,819.52
Other Assets 399,701.03
Total Non-current Asset ₱878,520.55
TOTAL ASSETS ₱1,755,111.55
Non-Current Liabilities
Payable to Albao ₱500,000.00
Total Non-Current Liabilities ₱500,000.00
TOTAL LIABILITIES ₱820,238.55
OWNER' S EQUITY
Beginning Capital ₱300,000.00
Add:
Net Income
Less:
Withdrawals 634,873.00
TOTAL OWNER'S EQUITY ₱934,873.00
TOTAL LIABILITIES AND OWNERS EQUITY ₱1,755,111.55
29
1. COMMUNICATION LETTER
July 1, 2019
Dear Ma’am:
I respectfully introduce to you the BS Accountancy students in Saint Paul School of Professional Studies
taking up Management Consultancy as part of their curriculum. This course exposes the students to the
concepts and practices of Professional Business Consulting as one of the careers that they can pursue after
SPSPS.
One of the course requirements is an actual course development activity involving strategic analysis of the
prospective client to clearly understand the business issues and concerns that can eventually be addressed
by these consultancy students through giving suggestions or recommendations.
I hope that you will allow my students to conduct the strategic analysis of your enterprise and to spare them
a few minutes of your precious time for an interview.
Rest assured that any information that you will provide will be strictly confidential and used only as a
course requirement.
Sincerely,
GERALD RESULA
Instructor
Noted by:
MARILOU E. MALQUISTO
30
Chair, Accountancy Department
2. ENGAGEMENT LETTER
31
3. STATEMENT OF FACTUAL FINDINGS AND RECOMMENDATIONS
We have performed all the procedures agreed with you and these are our
factual findings together with its corresponding recommendations.
32
4. CURRICULUM VITAE
Edrian T. Abarracoso
09212266766
edriantabarracoso@yahoo.com
Summary
Quick at adapting to pressured scenarios. Willing to accept tasks
to add work experience. Patient on dealing with people with
different kinds of attitudes.
Education
Hinabangan Central Elementary School
- Hinabangan, Western Samar
The Sisters of Mary School – Boystown, inc.
- Tungkop MInglanilla, Cebu
Saint Paul School of Professional Studies
- Brgy. Campetic, Palo, Leyte
Work Experience
Gaisano Mactan Island Mall
Working Student
- Served at Saint Paul School of Professional Studies as a student assistant for 3 years.
Achievement
- Passed TESDA’s National Certificate II specializing on Computer Hardware Servicing
- Passed TESDA’s National Certificate II specializing on Dressmaking (Casual)
Reference
Sister Riza Mocorro S. Riva, SM - 09474879326
33
BRGY. SAN JOAQUIN
PALO, LEYTE 6501
+639161974791
bianca.ballon98@gmail.com
MARISSA TEJONES
Secretary, Faculty of Law, Saint Paul School of Professional Studies
EDMUND REGATO
Human Resource Officer, Saint Paul School of Professional Studies
34
Chris Ian M. Lestino
09057634882
chrisialestino@gmail.com
OBJECTIVE:
To practice and enhance my knowledge and skills while helping the company attain their goals.
QUALIFICATIONS:
Can establish a strong rapport with people, clients and newly encountered acquaintances.
Knows how to speak in English.
Able to use computer applications.(e.g. encoding and printing)
EDUCATIONAL BACKGROUND:
Tertiary Saint Paul School of Professional Studies
Campetic Palo, Leyte
Bachelor of Science in Accountancy
35
PERSONAL BACKGROUND
CHARACTER REFERENCES
Ms.Michelle Bentoy
Teacher
PIT-LHS Department
michelleB@gmail.com
I hereby certified that the above information are true and to the best of my knowledge and belief.
36
KATHERINE P. OREJOLA
EDUCATION QUALIFICATIONS
Valedictorian
Camire Elementary School
April 2011
Honorable Mention
A highly qualified and Tanauan National High School
accomplished accountant with April 2015
extensive knowledge of Saint Paul School of Professional Studies
accounting, auditing, and 2015-Present
bookkeeping seeking an entry
position to upgrade my skills WORK EXPERIENCE
REFERENCES
MARIHDEN C. BARTOLOME
Guidance Councilor, Saint Paul School of Professional Studies
37
Career Objective
To create an impact to the accounting profession by being an
ROSALYN C. effective and efficient professional imbued with good values and
morals.
VELARDE
Skill and Abilities
Basic knowledge in using Accounting
computer and other Qualified in
software programs bookkeeping
Strong decision maker Innovative
Accustomed in working Service-focused
individually and in with a Work effectively as part
group of service and able to
deal with problems
calmly
Contact Experience
Address: Intern–12/2018 to 6/2019
Brgy. Buenavista PHCCI-MPC Tacloban Alangalang Branch,
Alangalang, Leyte Real St., Alangalang, Leyte
Cooperate with employees with the daily transactions.
Phone: Entertain and help clients with their inquiries.
+63 27 771 6279 Do the taping for the summary of the day-to-day
transactions.
Email: Make supplies inventory report every end of the month.
velarderosalyn112@gmail.com Help the employees in filing and sorting documents.
Assists in making copies for attachments.
Date of Birth:
August 28, 1999 Student Assistant – 05/2017 to Present
Saint Paul School of Professional Studies, Palo, Leyte
Age: • Maintain and delivers library services to library clientele
20 yrs. old • Entertain students with their inquiries
• Facilitates the general circulation with maintains the library
Height: materials
5’4” • Maintains circulation statistics and borrowings
• Assist the librarian in processing library documents.
Weight:
50 Kg.
Education
Languages Bachelor of Science in Accountancy
Eastern Visayas State University, Tacloban City 2015-2017
Waray-waray Saint Paul School of Professional Studies,
Filipino Brgy. Campetic Palo, Leyte 2017-Present
English
38
Organization Seminars and Trainings
Paulinian Student Seminar on Attracting Success (Road to CPA and
Assistant Successful Career), SPSPS Campetic Palo, Leyte
2017 to Present July 19, 2019
Member Career Planning Symposium for the Accountancy
Junior Philippine Students of Eastern Visayas, SPSPS Campetic Palo,
Institute of Certified Leyte August 9, 2019
Public Accountant Seminar on Personal finance, SPSPS Campetic Palo,
2015 to present Leyte July 18, 2019
Member Seminar on Revised Corporation Code,
SPSPS Campetic Palo, Leyte July 17, 2019
Character References
39
6. DOCUMENTATION
40