BUSINESS PLAN

Business Name: Caloy’s Café

Location: Serrano Street, Cabatuan, Iloilo in front of Cabatuan National Comprehensive High

School

Name of Owners: April Joy Pueyo

I. EXCECUTIVE SUMMARY

II. BACKGROUND OF THE BUSINESS

Food has a major part in the lives of people. It gives them all the nutrients required in

order for them to cope up with their daily living such as to survive, to be active, to become

healthy and to have an energy to perform their everyday activities. Some people find it difficult

to choose the right food that fits in their diet because not all foods that are serve is healthy.

The taste of sweetness is the ultimate comfort food for Filipinos. In most cuisines of

Filipinos, sugar is everywhere. Though, it is not healthy to consume too much sugar but at least

in moderation. Desserts are not only made out of sugar, they can also make out from fruits and

also vegetables. The business, Caloy’s Cafe, expect to catch the interest of the local residents of

Cabatuan as they will be offering desserts that are made from vegetable in which the highlight

ingredient of the said cafe is the squash. This café offers a light and casual environment where

the local residents can enjoy the light refreshments such as baked goods and snacks which

primarily made from squash that has a good source of vitamin A, a powerful antioxidant,

essentials for good skin, vision and mucous membranes. Unlike restaurants, this café served

foods in a way that customers do not need to wait for too long as the foods are already well-made

and some will be cook only for a couple of minutes before serving. In addition, the goal of this

café is to serve the most ideal and rare flavor desserts and snacks made specially for locals to
love. The most highlighted product that is going to be served is the squash de leche. It also

offers additional drinks which are made of fresh fruits and vegetables. Moreover, the

maintenance of the food should also be considered.

Few employees are only required on a small scale and it will give a complete facility to

its valuable and important customers. This café would be far cheaper as you would only be

ordering not just a food but it also helps to create relaxed home atmosphere for every local who

will come which specializes in serving snacks and desserts primarily from squash.

III. DESCRIPTION OF THE BUSINESS

Caloy’s Cafe will be a production type of business. This will be located at Serrano Street,

Cabatuan, Iloilo in front of Cabatuan National Comprehensive High School. This is a solo type

of business owned by April Joy V. Pueyo. Caloy’s Café is a snack area where the customers can

relax while eating their snacks and have a small talk or bond with friends, family and lover. This

provides delicious and healthy snacks such as squash de Leche which can make the customers

satisfied. It also offers additional drinks which are made of freshfruits and vegetables. The

approachable personnel and the unique products with affordable prices that are going to be

offered will be the advantages of our business. The target customers will be the students from

CNCHS, street passers as well as the residents near our Cafe. The promotional activity that will

be implemented to promote our products and services are flyers which will be given to the local

residents of Cabatuan that talks about the business. Primarily, the owner will lead the production

of foods to be sold and in the future she will hire chefs for the improvement of the business.

The owner is seeking a capital amounting to Php 50,000 to start the business. This money

will be spent mostly to the furnitures , equipments and tools that will be utilized in the

production of product. There will be financial profit expected from the business as well as
improvement in the facilities, staffs, and satisfaction from the target customers. Our business was

expected to build a strong market position in the town after six months due to the demand of the

customers. After three years, we expect that our business will spread throughout Iloilo City.

IV. VISION, MISSION AND OBJECTIVES STATEMENT FOR THE BUSINESS

i. VISION

To serve as the center of bonding and enjoyment place. To be a famous café in

Cabatuan and our business will be one of the way to promote the new product

of Cabatuan.

ii. MISSION

To offer an affordable and healthy snacks and to serve quickly in attractive

and comfortable café. It serves happinss and satisfaction to the customer

through delicious and healthy snacks.

iii. OBEJECTIVES

1. Impressive skills in delivering friendly customer service

2. Capable of working as a team of maintaining a professional demeanor.

3. Knowledgeable about food safety standards of proper food handling

procedure.

4. The owner is proficient with money handling, handling credit card

processing and basic math’s.

iv. VALUES

V. MANAGEMENT AND ORGANIZATIONAL PLAN

 MANAGEMENT PLAN
NO. OF SSS, TOTAL
RATE PER MONTHLY ANNUAL
POSITION POSITION PHILHEALTH, MONTHLY
DAY SALARY INCOME
S TAX (12%) SALARY
Manager 1 Php 500.00 Php 12,000.00 Php 1,440.00 Php 10,560.00 Php 126,720.00
Cook 2 Php 700.00 Php 16,800.00 Php 2,016.00 Php 14,784.00 Php 177,408.00
Cashier 1 Php 300.00 Php 7,200.00 Php 864.00 Php 6,336.00 Php 76,032.00
Dishwasher/
3 Php 750.00 Php 18,000.00 Php 2,160.00 Php 15,840.00 Php 190,080.00
Waiter
Total Php 2,250.00 Php 54,00.00 Php 6,480.00 Php 47,520.00 Php 570,240.00
 ORGANIZATIONAL CHART

April Joy Pueyo

Owner

Karl Walter Subaldo

Manager

Josh Francis Begayo Mary Joy Ong Jinelyn Kapaw-an John Carlo Bordon Jae Ann Jaula Jesselie Salaya
Cook Cook Cashier Waiter Waitress Dishwasher

DUTIES AND RESPONSIBILITIES

Manager

 A person who is responsible for overseeing the overall operation of the business and

leading the work of a group of people in many instances. He/she is also responsible for

planning, directing, keeping financial records, ensuring customer satisfaction and

promoting the business.

Cook

 He/she will cook and prepare food for the costumers. He/she helps devise new methods

of cooking and new menu items. Providing good cooked foods or products that reached

the standards of the customers is the responsibilities of a cook.

Cashier

 He/she is responsible for taking the customer’s orders and taking money in the form of

cash in exchange for the foods and products of the business.

Waiter/Waitress

 He/she is responsible for delivering and serving the foods and beverages for the

customers. Providing an excellent dining experience for the guests or customers is the

duty of a waiter/waitress.

Dishwasher

 He/she will clean the dishes, utensils, glassware, and other tools used in cooking. He/she

ensures in maintaining the cleanliness of the kitchen and the business’s location.

VI. MARKETING PLAN

Product

Product Description
Squash de Leche Squash de leche will give a new taste to a
simple leche flan that we used to it. Because
of its added special ingredient
Squash Lumpia Squash Lumpia is another type of lumpia
where in it gives a sweet taste because of the
sweetened squash.

People- The target customers for our business are the local residents of Cabatuan where most

people are ultimate fan of sweets as vegetable is the main ingredient. Also, the student and
children who are not that fan of vegetables but they would definitely still love it as it was serve

to them as a dessert-type with affordable prices.

Price

Product Cost Mark-up price Selling Price

Squash de Leche Php 90.00 Php 10.00 Php 100
Squash Lumpia Php 3.00 Php 2.00 Php 5.00

Place

Caloy’s Café is located at Serrano Street, Cabatuan, Iloilo in front of Cabatuan National

Comprehensive High School. In which, this place is chosen where people can easily access the

location and the services and good offered as they were passing by especially the local residents

and the students.

Promotion

The Caloy’s café will be handing out flyers to promote the business and marketing plan

in the town of Cabatuan.

Packaging

Squash de Leche
Squash Lumpia

VII. Technical Production Plan

INGREDIENTS QUANTITY PRICE TOTAL PRICE

Squash 2 kilogram 15 per kilo 30.00

Sugar ¼ kilogram

Eggs 48

Condensed Milk 6

PROCEDURE

Squash de Leche

Machinery and Equipment/Tools/Materials/Furnitures

The table below lists the items needed for our Caloy’s Café business.

Machiner and Equipment Materials

Steamer
VIII. FINANCIAL PLAN

The Financial Plan presents the sustainability of the business in handling its future

operation. It is composed of Monthly Expenses, Projected Revenue, Monthly Project

Cost, and Projected Income Statement.

Source of Funds

The business will be funded by the owner, April Joy Pueyo. Some equipments are already

in their ownership while some supplies are bought for the business.