Sweet Sensations J4'mn Pulot (BP)

Sweet Sensations J4NM's Pulot
Business Overview
Sweet Sensations J4NM's Pulot is a partnership venture specializing in the
production and sale of traditional Filipino dessert pulot. Pulot is a delicacy
made from muscovado sugar cooked with coconut milk to a thickened
consistency, with a unique twist in presentation using bamboo containers
covered with dried banana leaves.
Business Entity
Sweet Sensations Pulot will operate as a partnership between Chief Mary
Margaret Espinosa and Jocelyn Roberto. The partners contributing to this
venture are Nicole Ann Palla, Jovelyn Esmilla, Jona Esmilla, and Jesrielle
Villanueva.
Location
Our primary locations will be situated at Breakthrough Restaurant, Villa
Beach, Iloilo City, and Tatoy's manokan. These areas offer high foot traffic,
particularly among tourists and locals frequenting popular dining spots.
Product Description
Pulot will be presented in creative, eco-friendly containers made of bamboo
and adorned with dried banana leaf secured with abaca twine. This
packaging reflects our commitment to sustainability and showcases the
traditional craftsmanship of our culture.
Marketing Strategy
Sweet Sensations J4NM's Pulot will capitalize on its unique product offering
and prime location to attract a diverse customer base. Marketing efforts will
focus on promoting Pulot as a versatile dessert option through word-of-mouth
referrals, social media engagement, and collaborations with local
establishments.
Target Market
Tourists: Attracted by the unique local dessert experience.

Locals and Regulars: Seeking traditional and nostalgic flavors.
Food Enthusiasts: Interested in exploring authentic Filipino delicacies.
Event Planners and Caterers: Seeking unique dessert options for
occasions.
Production Process
The preparation of pulot requires approximately one hour using charcoal as a
cooking medium, ensuring authenticity in flavor and texture.
Before cooking, the bamboo needs to be split and formed into a cup shape.
Then, proceed with cooking, which requires coconut milk and muscovado
sugar.
Business Hours
Sweet Sensations Pulot will be open for business from 7:00 a.m. to 3:00 p.m.,
Tuesday to Sunday.
Financial Summary
Startup Costs:
Bamboo and Packaging Materials: ₱700
Cooking Equipment: ₱100
Initial Ingredients and Supplies: ₱700
Total Startup Cost: ₱1500
Revenue Projection:
Average Sales per Week: ₱30, 000
Average Sales per Month: ₱125, 000
Gross Profit Margin: 75%
Business Goals and Objectives

• Establish Sweet Sensations J4NM's Pulot as a recognized local brand.
• Develop a loyal customer base through quality and consistency.
• Establish Sweet Sensations J4NM's Pulot as a recognizable dessert brand in
Iloilo City and beyond.
Competitive Analysis
The Competition – The Competitor Matrix below shows the Sweet Sensations
J4’mn Pulot
in comparison to its competitors:
Competit Seats Meals Offered Pricing Hours Other
or
Sweet N/A Pulot Competiti 7:00 Traditiona
Sensatio (Dessert) ve a.m. – l recipe,
ns Breakfast/Lunch/ 3:00 eco-
J4NM's Dinner p.m. friendly
Pulot packagin
g
Other Varies Filipino Desserts Varies Varies Local
Local flavors,
Desserts limited
reach
Business
Marketing Actions
Local Residents & Workers: We will engage with local residents and
workers through targeted marketing efforts on platforms like Facebook,
Instagram, and others, showcasing our unique traditional dessert.
Tourists: To attract tourists, we will distribute menus in local lodgings,

encouraging guests to experience our traditional Filipino dessert.
Additionally, our dessert will be prominently displayed at tourist information
centers and other high-traffic tourist spots.
Online Presence: Leveraging digital platforms, we will enhance our

marketing presence. Our website will serve as an online hub for information
and orders. We’ll utilize social media for engaging content and promotions,
highlighting our eco-friendly packaging and unique dessert experiences.
Management and Operations
Staff Resumes: Our team includes skilled professionals committed to

culinary excellence. Mary Margaret Espinosa brings extensive experience in
traditional Filipino desserts, complemented by Jocelyn Roberto’s expertise in
customer relations and our other team members.
Accounting and Cash Management: Jona Esmilla and Nicole Palla will
manage efficient sales tracking and change calculations. Each transaction
will be documented with numbered sales slips logged for accountability. Daily
deposits and financial management will be overseen by our experienced
staff, ensuring accuracy and compliance with accounting practices.
This streamlined approach to marketing and operations will uphold our
commitment to quality, sustainability, and cultural heritage, establishing
Sweet Sensations J4NM's Pulot as a recognized and cherished brand in Iloilo
City and beyond.
Sweet Sensations J4NM's Pulot

This budget provides an overview of the expected costs and
revenues for Sweet Sensation J4NM's Pulot on a monthly basis.
Expense Category Cost (₱)

Operating Expenses
Bamboo and 4, 200
Packaging Materials
Cooking Equipment 600
Initial Ingredients 4, 200
and Supplies
Total Operating 9, 000
Expenses
Revenue Amount (₱)

Average Sales per 125,000
Month
Cost of Goods Sold
(COGS)
Gross Profit Margin 93,750
(75% of Revenue)
Salary Cost (₱)

2 Chiefs (12,000 24, 000
each)
4 Assistant Teams 40, 000
(10,000 each)
Total Salary 64,000
Net Profit 29,750

Startup Costs: These are the initial expenses required to set up the
business, including bamboo and packaging materials, cooking equipment,
and initial ingredients and supplies. The total startup cost is ₱1500.
Revenue Projection: Based on the average sales per week and month, the
projected monthly revenue is ₱125,000. The gross profit margin is 75%,
resulting in a gross profit of ₱93,750.
Expenses: The main expense is the salary for employees. There are 2 chiefs
earning ₱12,000 each per month, totaling ₱24,000, and 4 assistant teams
earning ₱10,000 each per month, totaling ₱40,000. Therefore, the total
salary expense is ₱64,000.
Net Profit: The net profit is calculated by subtracting the total expenses
from the gross profit. In this case, the net profit is ₱29,750.

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Sweet Sensations J4NM's Pulot

Tourists: Attracted by the unique local dessert experience.

Business Goals and Objectives

Tourists: To attract tourists, we will distribute menus in local lodgings,

Online Presence: Leveraging digital platforms, we will enhance our

Management and Operations

Staff Resumes: Our team includes skilled professionals committed to

Sweet Sensations J4NM's Pulot

Expense Category Cost (₱)

Revenue Amount (₱)

Salary Cost (₱)

Net Profit 29,750

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