The document presents a business plan for a street food enterprise called Street Art. The enterprise aims to sell affordable and tasty street foods like dynamite, kwek-kwek, and ice candy in Barangay Pilar. The plan outlines the vision, mission, goals, and objectives of providing satisfying snacks at an affordable price. It also discusses the target customers, value propositions, capital structure, marketing objectives, production process, and organizational structure. The conclusion recommends strengthening customer service and further innovation to create more customer value and satisfaction.
The document presents a business plan for a street food enterprise called Street Art. The enterprise aims to sell affordable and tasty street foods like dynamite, kwek-kwek, and ice candy in Barangay Pilar. The plan outlines the vision, mission, goals, and objectives of providing satisfying snacks at an affordable price. It also discusses the target customers, value propositions, capital structure, marketing objectives, production process, and organizational structure. The conclusion recommends strengthening customer service and further innovation to create more customer value and satisfaction.
The document presents a business plan for a street food enterprise called Street Art. The enterprise aims to sell affordable and tasty street foods like dynamite, kwek-kwek, and ice candy in Barangay Pilar. The plan outlines the vision, mission, goals, and objectives of providing satisfying snacks at an affordable price. It also discusses the target customers, value propositions, capital structure, marketing objectives, production process, and organizational structure. The conclusion recommends strengthening customer service and further innovation to create more customer value and satisfaction.
The document presents a business plan for a street food enterprise called Street Art. The enterprise aims to sell affordable and tasty street foods like dynamite, kwek-kwek, and ice candy in Barangay Pilar. The plan outlines the vision, mission, goals, and objectives of providing satisfying snacks at an affordable price. It also discusses the target customers, value propositions, capital structure, marketing objectives, production process, and organizational structure. The conclusion recommends strengthening customer service and further innovation to create more customer value and satisfaction.
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I.
Introduction Street Art is the name of our enterprise. We believed that our enterprise will gain popularity and big profit. Majority of the population in the world especially in the Philippines loves street foods thus citizen in barangay Pilar also. So we came up to products like dynamite, kwek-kwek and ice-candy.Our products are very tasty and affordable to all buyers. Our target customers are those who have a low budget and we assures that they can afford our products. We are very confident enough that our customers will be satisfied and feel the urge to eat more of our products because it has a very tasty flavor and addictive feature. We will raise revenues through the efforts of our hardworking teammates and to people who really craves eat street foods and also selling it with proper etiquette. To make sure our customers will appreciate our products the Street Art small enterprise goes to a well-process, our product is genuinely made from a series of hardworking and ensures that our ingredients has a top quality. To ensure comfortable profit we will do our best to handle it properly and to use it with proper manner. The cost of the product will be managed according to the needs in making the products.
Vision We value teamwork, honesty and community involvement to perform Street Arts.
Mission To be a part of people lives by offering tasty foods with affordable price in our community.
Goals: -to earn honest profits -to provide customers satisfactory level of our product -to make Street Arts an outstanding business -to make a strong market
Objectives To gain knowledge and experience working for us to learn on how to handle business and interact with our team mates by communicating, sharing our ideas and cooperate as a team and be as one.
II. Executive Summary
Our business aims to provide good quality of dynamite, kwek-kwek and ice candy to our customers/buyers. We plan to succeed in every part of our business. Our products are surely well-process. We aim to provide desired snacks with the satisfactory level they need. These snacks are varied from the best and keeps on improving each day.
Target Customers -Our target customers are the people who have a low budget and can afford our products. - People who likes to eat street foods like dynamite and kwek-kwek III. Main Value Proposition -We will focus on the quality and quantity of our products and affordable price. - Our honest and hardworking group will make sure are product will be serve with passion and hard work. - Customer service, Quality experience, Honesty, Calm and relaxing atmosphere and affordable price. This will be our key to success to ensure that our business will have profitable future.
IV. Capital Structure
Based on our overall expenses, we will first make sure that we can get our money back from selling our product and then think of how much we should gain as a profit. In one pack of chocolate powder there are 100 pieces of ice candy and we will sell it for 7pesos. In ½ kilo of “sili” there are 55 pieces of dynamite and we will sell it for 8 pesos. In 50 pieces of quail egg, we will sell it to 3 for 10 pesos. If we calculate the ice candy, the money would be 700 pesos, in dynamite the money would be 440 and in kwek-kwek the money would be 186 pesos. Favorably, we can get back our capital and gain profit. Since we don’t have financial backers and business financer we get the money all to ourselves.
Working Capital and Planning Budget
Table.1 The Capital Budget of Street Art Cost of goods Manufactured.
Capital Budget of Street Art
Description Costs Melon Php.50.00 Melon/Chocolate Powder Php.90.00 Evaporated Milk Php.22.00 Ice Candy Plastic Php.12.00 Green Chili Pepper (1/2 Kg) Php.30.00 Lumpia Wrapper Php.20.00 Cheese Php.55.00 Dressing Php.17.00 Hotdog Php.135.00 Plastic Cup Php.20.00 Quail Egg (50 pcs.) Php.60.00 Flour (1 Kg) Php.30.00 Food Coloring Php.5.00 Total Capital Required Php.546.00 V. Marketing Objectives -to sell our products in our community - to increase revenue and profitability - to inspire other people - to return Capital
Market Description Our market contains good characteristics of product and services. We used different strategies to reach our goals. Our business is located at Zone 3, Barangay Pilar. We critically analyze the personality traits of our target market in this community on what do they need more specially on our products. The characteristics of consumer, if they will buy our product and lastly, to have an opportunity to sell our products as one as the delicious snacks we would ever made.
Product Strategy The products offered in this business are strategically planned by the team to meet the standards and cravings of the customers. It offers high quality yet very affordable products such as: variety of homemade ice candy, which is considerably good for warm weather & for young ages in the business location, and street foods such as kwek-kwek & dynamite that perfectly goes along with our homemade sauce.
Quality Control
To ensure that our product is handled in such a matter that it is safe for human consumption, both of the preparator of products and seller will take a safe food handlers course. Additionally, the environment is approved by Public Health to meet strict guidelines for the safety of the seller and customers.
Price Strategy
Price is an important consideration for many buyers ,and must therefore be given appropriate attention by the entrepreneurs. In order for us to increase our sales, we decide to sale kwek-kwek 3 for 10 pesos, dynamite for 8 pesos and ice candy for 7 pesos for each.So its affordable to all. VI. Production and Operational Plan Production Objectives -to sell our products at the affordable price
Product Preparation Process
We made our own product and bought the ingredients that we need in the supermarket. We contribute 150 pesos in order for us to buy the ingredients for our product that would last for five Saturdays.
Product Flow Chart
•Ice candy
•Dynamite •Kwek-Kwek
VII. Organizational Plan
Organizational objectives To improve and produce well made products with a high quality ingredients.
Conclusion Therefore, we conclude that the business plan is essential to whoever desires to enter the business world. The strategies are based on it. It means that the whole business and the whole progress depends on how well the business plan is being made and clarified. Competing for the consumer is a challenge that Street Arts has faces. This is due to the uniqueness and competitiveness of each individual market, for they have different approaches and because of different consumer behavior. Selling ice candy, kwek-kwek and dynamite is the best markets in the barangay even we cannot always predict consumer behavior. We have the technology tenacity, skills and experience to achieve and surpass these sales levels in about 700 pesos per saturday.
Recommendation Taking into account the result of our business served as the basis for the improvements of costumer’s service strategy. To strengthen its service to the costumer. Despite of the fact that the result is categorized to the extent of being often, there is a room for improvements. The entrepreneur should innovate to create more costumers value and satisfaction. Therefore, the researcher recommends further study towards corporate social responsibility in all kinds of business establishment.
