Business Plan

San Roque, Digos City
Digos City, Davao del Sur, Philippines 8002

April 2, 2024
Ms. Pearl Ma. Janssen G. Bodiongan

Business Enterprise Simulation Adviser
Davao del Sur Institute of Languages and Technological College, Inc.
Digos City, Davao del Sur, Philippines
Dear Ms. Bodiongan,
We are submitting our business plan to you, information about this business can be
seen here inside. We carefully considered the needs of our business and why it will be
good to invest. We all know that this business will give opportunities in the market and
to be well known in the future.
We hope we will receive your feedback about the better result of this business. For
more queries, you can contact us at abmgifu@gmail.com. We are hoping to receive
questions from you.
Sincerely yours,
BONGABONG, ANGELIQUE MYLZ ENOLVA

CANGMAONG, CHOLO ABJELINA
CARDINES, MILES
DAUGDAUG, AIY RIENE REQUIRME
DELA CRUZ, APPLE MAE FUENTES
EDADES, ANTONETTE BALBUENA
ELMAN, ISHI SHYNA EUNICE BALOCO
LAGNO, RETIEE ESPINOSA
MORI, KIMBERLY SHANE FEGURAC
NEBRES, AMIE JEAN CANSANA
NELLAS, PRINCE JHEANEL PAQUERA
NONOL, JELIAN MONTEBON
PIAÑAR, MICHAELLA ZANORIA
SEDEÑO, JOMARIE SAB-A
TABUCHI, AYUMI JULIE PEDROSA
TADLAS, SHARMAINE LOUISE VILLAHERMOSA
TOLENTERA, SANNY LABAWAN
TORION, NEIL JAY TITO
BUSINESS PLAN OF DELICE DE CAFÉ
Davao Del Sur Institute of Languages and Technological College Inc.
San Roque, Digos City

CARDINES, MILES
APRIL, 2024
BUSINESS PLAN OF DELICE DE CAFÉ
A Business Plan
Presented to
Ms. Pearl Ma. Janssen G. Bodiongan
In Partial Fulfillment
Of the Requirements In
BUSINESS ENTERPRISE SIMULATION
By

CARDINES, MILES
APRIL, 2024
DELICE DE CAFÉ
“Taste Great, Taste Delice De Café”
STATEMENT OF PURPOSE
Delice De Cafè presents a gourmet twist on nostalgic varieties of coffee, offering the
ultimate savory experience that transports you back to carefree childhood memories.
Designed to cater to 100 individuals within DILTC, our Delice De Cafè promises
moments of pure delight, allowing you to temporarily escape from everyday worries.
To kickstart our venture, we're seeking financial support of 10,000 pesos, earmarked
for procuring top-quality ingredients, necessary equipment, and other essential
materials vital for our business.
EXECUTIVE SUMMARY
Our establishment, named Delice De Café, will specialize in offering delightful ice
coffee. We will prioritize using fresh, sustainable produce sourced from the market.
Situated within the premises of Davao del Sur Institute of Languages and
Technological College Inc. in Purok San Roque, our business is strategically located to
cater to the school community.
COMPETITIVE EDGE
Strategic location is paramount for success. Our store must be on or just off Main
Street to capitalize on walk-by and drive-by traffic. Adequate parking facilities will
enhance the shopping experience for our customers. We aim to secure concessions
within the renowned DILTC canteen, ensuring high-quality Delice De Café that
distinguishes us from competitors and establishes a local market presence.
OBJECTIVES
Our objectives encompass delivering customer satisfaction in the realm of snacks ,

ensuring product safety and cleanliness through strict hygiene practices, and
promoting healthy, risk-free product benefits. We are committed to using the most
affordable yet high-quality raw materials, offering goods and services that benefit not
only owners and customers but also the wider community.
MISSION
At Delice De Café, our mission is to offer premium-quality ice coffee at highly

competitive prices, ensuring an unparalleled consumer experience within the
community. Our goal is to curate experiences that evoke joy.
KEYS TO SUCCESS
Achieving success hinges on operating as a customer-focused food stall, staying

attuned to current customer preferences. Our fundamental values play a crucial role,
with leaders serving as exemplars of commitment to these principles, ensuring
alignment and resonance among all members of our enterprise.
INTRODUCTION
At Delice De Café, we take pride in offering an array of premium-quality ice coffee that
marry indulgence with affordability. Each drink promises a symphony of flavors,
carefully curated to provide an extraordinary consumer experience within our
community. Our commitment extends beyond merely satisfying cravings; we aspire to
create moments of joy and contribute to the overall well-being of our community,
fostering a healthier planet for future generations.
DETAILED DESCRIPTION
More than just a refreshing sip, our iced coffee is a flavorful journey through the heart
of our community. Each glass represents a celebration of local flavors and shared
experiences. We take pride in our commitment to supporting community initiatives
and making our gourmet Delice De Café accessible to all. From the rich blend of beans
to the creamy indulgence, every sip embodies the essence of Filipino snacking. Our
Delice De Café blend tradition with innovation, offering a fusion of flavors that invites
you to explore the unique tastes of the Philippines. Whether you're in the mood for a
bold twist on local favorites or a classic indulgence, our Delice De Café promise a
culinary adventure that honors the richness of Filipino cuisine. Welcome to our world,
where every sip tells a story of flavor, culture, and community.
OWNERSHIP AND LEGAL STRUCTURE
Delice De Café is a collaborative venture comprising five individuals who serve as

co-owners. These partners contribute financial resources, assets, and services to the
business. The collective decision among the owners is to establish the business as a
general partnership. In this structure, each partner commits to sharing in the
business's assets, profits, and both financial and legal responsibilities. The
management of the business is a joint effort, with each owner actively involved and
accountable for the partnership's debts and obligations. This choice of legal structure
is deemed appropriate due to the capital requirements being too substantial for a sole
proprietorship and insufficient for a corporation.
SKILLS AND EXPERIENCE OF THE LEADERSHIP TEAM
All six co-owners are graduating students from Davao del Sur Institute of Languages
and Technological College Inc., ABM (accountancy and Business Management) giving
all the six owners the knowledge on handling a business financially and structure wise.
Advantages
We commit to contributing positively to economic growth through the success of this

business. Our assurance is that Delice De Café will not only satiate every customer's
appetite but also guarantee the use of fresh ingredients that won't compromise their
well-being. With an affordable pricing strategy, we confidently affirm that our product
is not only competitively priced but also inherently satisfying compared to other
offerings in the market.
I. SITUATION ANALYSIS
A. THE INTERNAL ENVIRONMENT
a. Review of Marketing Goals and Objectives
Our primary objective is to sell all our Delice De Café, aiming for
the highest profit. We strive to serve people the most delectable
and flavorful Delice De Café to add sweetness to their day.
b. Review of Current Marketing Strategy and Performance
1. Product Strategy
We aim to provide a satisfying, delicious, and affordable Delice
De Café that customers won't regret purchasing.
2. Price Strategy
Our coffee lineup features tempting choices at unbeatable prices:
•Small (360 ml) - P35.00

•Medium (500 ml) - P50.00
•Large (700 ml) - P70.00
Indulge in our offerings, which are not only affordable but also
promise to delight your taste buds and provide an energizing start
to your day.
3. Distribution Strategy
Offering a high-quality product at a low price, we intend to sell
Delice De Café to our prospective buyers and customers. The
goal is to encourage customers of all ages to adopt a healthy
habit of enjoying nutritious ice coffee every day.
4. Promotion Strategy
Engaging in effective sales talks with customers to promote
Delice De Café.
Awareness of Customers
The simplicity and ease of pronunciation of our business name make it memorable
and easily stick in the minds of people, fostering a multitude of ideas. Utilizing popular
social media platforms such as Facebook and YouTube will play a crucial role in
building recognition for our product, providing an efficient means of endorsement.
c. Review of Current and Anticipated Organizational Resources
1. Financial Resources
Financial resources include money in our bank account,
investments, and cash. These investments may encompass
financial instruments such as stocks, bonds, mutual funds, and
real estate.
2. Capital Resources
Capital resources involve the money necessary to initiate a new
business, tools, buildings, machinery, and any other goods
essential for producing goods and providing services.
3. Human Resources
Our human resources are responsible for the crucial tasks of
screening, recruiting, and training employees. Additionally, they
play a pivotal role in implementing employee processes.
4. Relationship with Suppliers

Cultivating a long-term, healthy relationship with our suppliers is
paramount. This allows for the exchange of ideas and feedback,
fostering collaboration between the two entities.
5. Relationship with Customers

Establishing a consistent and positive customer experience is
crucial. Every interaction with our business should leave
customers with a good impression. Building a relationship based
on respect and trustworthiness is our goal, aiming to greet every
customer with courtesy and respect.
B. THE CUSTOMER ENVIRONMENT
A. Who are the firm's current and potential customers?

B. What do customers do with firm's products?
1. How are the firm’s products connected to customer needs?

What are the basic benefits provided by the firm’s products?
Delice De Café presents a unique offering, catering to the

essential needs of our customers by delivering a blend of
healthiness, affordability, and unmatched flavor. Our product
satisfies the desire for a tasty and fulfilling beverage, aligning
perfectly with customer expectations.
2. How are the firm’s products purchased (quantities and

combinations)? Is the product purchased as a part of a solution
or alongside complementary products?
Our reach extends beyond San Roque Digos City to encompass

areas like Tres de Mayo and Aplaya Digos City, ensuring
accessibility for all. Customers have the freedom to purchase our
product individually or as part of a larger snacking solution,
adapting to their preferences and needs seamlessly.
3. How are the firm’s products consumed or used? Are there
special consumption situations that influence purchase
behavior?
The delightful taste and fulfilling experience provided by Delice

De Café not only encourage repeat purchases from current
consumers but also entice new customers to give it a try. Our
product's distinctiveness enhances its appeal, attracting a diverse
range of consumers and fostering loyalty.
4. Are there issues related to disposition of the firm’s products,

such as waste (garbage) or recycling, which must be addressed
by the firm?
As part of our commitment to environmental responsibility, we

proactively address waste management concerns by providing
designated trash boxes around our store. This ensures
responsible disposal of waste associated with our Delice De Café,
contributing to a cleaner and more sustainable environment.
C. THE EXTERNAL ENVIRONMENT (REFER TO EXHIBIT 3.5)
a. Competitors
I. Identify the firm's major competitors (brand, product, generic,

and total budget.
Brand Competitors Product Generic Total Budget

Competitors Competitors Competitors
Don Macchiato Coffee Server Common coffee Our Delice De Café

flavors stands out as a
uniquely exceptional
drink, surpassing
others not only in
taste but also
crafted with a touch
of love.
Sofia Coffee and Better Days Coffee Produce locally We make sure our
Breakfast products will be as
fresh as possible
Snow Tea Brewed Cast Café Common coffee We are committed
flavors to ensuring our
irreplaceability in
the business; our
drinks will surpass
competitors with an
unmatched and
superior taste.
II. Identify the characteristics of the firm's major competitors with respect to:
● Size:
The standardized size of our ice coffee are categorized
into three:
Small (360 ml)

Medium (500 ml)
Large (700 ml)
● Growth:
The continual growth of our product in the market is
anticipated due to the unique and sacred ingredients of
Delice De Café, setting it apart with its exceptional taste.
● Profitability:
The ongoing trend of growth in the market is attributed to
the sacred ingredients and distinctive taste of Delice De
Café, ensuring sustained profitability.
● Target Markets:
Our primary focus is on the local residents, including
Senior High School students at DILTC and Elementary
School students in San Roque, Digos City.
● Marketing Capabilities (Production, Distribution, Promotion,

Pricing):
Our commitment lies in delivering high-quality customer
service that not only meets but exceeds the needs and
expectations of our customers. Located in San Roque,
Digos City, Delice De Café is promoted through personal
selling, online posts, and distributing flyers to introduce our
exceptional product to the market. Priced at Php 4.00, our
product fulfills all culinary desires.
SWOT ANALYSIS (REFER TO EXHIBIT 4.4)
A. STRENGTHS
Strength 1: low price

Strength 2: Product Differentiation
Strength 3: Versatility Initative
How do these strengths enable the firm to meet customers' needs?
Delice De Café products are low cost, thus, low capital investment.
How can we ensure our diverse ingredient range keeps our drinks appealing
to a broad customer base?
Offering a diverse range of ingredients allows for unique and

customizable drinks, appealing to a wide customer base.
How can we capitalize on the widespread popularity of ice coffee among

younger demographics to create offerings that resonate with a broad
customer base, driving increased sales and market share?
Recognizing that ice coffee is currently trendy, particularly among younger

consumers, we need to strategize for the possibility of its popularity
waning. One approach is to diversify our menu, emphasizing the quality of
our drinks expanding our food menu, and implementing seasonal
promotions can help maintain customer engagement beyond the ice
coffee trend. Continuously seeking feedback from our patrons and
adapting our offerings accordingly will be essential to ensure our business
remains relevant in evolving market dynamics.
B. WEAKNESS
Weakness 1: Seasonal Demand
How do these weaknesses negatively affect revenue during changing trends

and seasonal fluctuations??
Relying solely on ice coffee as a product could be a weakness due to its

vulnerability to changing trends and seasonal fluctuations, potentially
impacting revenue if demand decreases.
C. OPPORTUNITIES (SITUATIONS INDEPENDENT OF THE FIRM-

NOT STRATEGIC OPTIONS)
Opportunity 1: Reseller
How are these opportunities related to serving customers' needs?
Having resellers will help the product to be accessible for customers
D. THREATS (EXTERNAL SITUATIONS INDEPENDENT OF THE

FIRM)
Threat 1: Competitors
Competitors pose a threat How do these weaknesses negatively differentiate

the firm from its competitors?
Competitors pose a threat to our business due to their potential to attract

customers away from our offerings. This threat arises from competitors
offering similar products or services, potentially at lower prices or with
better features, which could result in a loss of market.
Strength Weakness
● Low price ● Common product

● Product Differentiation ● Dependency on Key Personnel
● Versatility Initative
Opportunity Threat
● Resellers ● Competitors
MARKETING GOALS AND OBJECTIVES
A. Marketing Goal A:
To generate revenue and provide satisfaction to our customers in San

Roque, Digos City.
Objective A1:
Enhance the deliciousness of our Delice De Café to encourage increased
purchases
Objective A2:
Ensure customer satisfaction by delivering delectable snacks.
B. Marketing Goal B:
To introduce additional designs to enhance the appeal of our product.

Objective B1:
Provide entertainment to make our customers feel comfortable.
Objective B2:
Prioritize customer preferences, adhering to the principle that the
customer is always right.
MARKETING STRATEGY
A. PRIMARY AND SECONDARY TARGET MARKET
Primary Target Market: Our primary focus is on individuals residing in

San Roque, with a secondary emphasis on those in Tres de Mayo, Digos
City.
Demographic: Both males and females aged 16 years and above who
appreciate coffee drinks.
Geographic: People residing in San Roque, Municipality of Digos City.
Values: At Delice De Café, we prioritize delivering our refreshing iced

coffee with a genuine smile and unwavering respect, especially when
faced with challenging situations.
Psychographics: Understanding and accommodating customers with

various attitudes, even those who may be challenging at times.
B. PRODUCT STRATEGY
Brand Name: Delice De Café
The brand name was chosen because it encapsulates our vision, and
it is an appealing name that's easy to remember.
a. Picture of Logo Design:
.
b. Major Feature and Benefits:
The major feature of our product offers customizable coffee with
innovative add-ons tailored to each customer's preferences.
Ingredients Pcs./ Kilo Price
Bubble Tea Cup 100 pcs Php. 170.00
Instant Coffee 160 kg Php. 160.00
Fresh Milk 2L Php. 170.00
Cookies 1 pack Php. 68.00
Whipped Cream 250ml Php. 236.00
Sprinkle 1 pack Php. 27.00
Chocolate Powder 350grams Php. 112.00
Marshmallow 50g Php. 19.00
Wafer Roll 54g Php. 39.00
Total Cost: Php. 831.00.

APPENDIX OF SUPPORTING DOCUMENTS
A. Resume of key Investors & Owners Managers
PERSONAL INFORMATION
NAME: ANTONETTE B. EDADES
ADDRESS: TINONGTONGAN, BANSALAN, DAVAO DEL SUR
DATE OF BIRTH: JANUARY 22, 2006
SEX: FEMALE
CIVIL STATUS: SINGLE
NATIONALITY: FILIPINO
RELIGION: SOUTHERN BAPTIST
WORK EXPERIENCE: CUSTOMER SERVICE, ONLINE SELLING
EDUCATION BACKGROUND
ELEMENTARY: TINONGTONGAN ELEMENTARY SCHOOL
HIGH SCHOOL: PEDRO A. ARCHES NATIONAL HIGH SCHOOL TINONGTONGAN

EXTENSION
SENIOR HIGH SCHOOL: DAVAO DEL SUR INSTITUTE OF LANGUAGE AND

TECHNOLOGICAL COLLEGE, INC.
NAME: AYUMI JULIE P. TABUCHI
ADDRESS: UPPER MALINAO, PADADA, DAVAO DEL SUR
DATE OF BIRTH: NOVEMBER 6, 2004
SEX: FEMALE
RELIGION: ROMAN CATHOLIC
WORK EXPERIENCE: NONE
ELEMENTARY: MALINAO ELEMENTARY SCHOOL
HIGH SCHOOL: SOUTHEASTERN COLLEGE

NAME: KIMBERLY SHANE F MORI
ADDRESS: SAN AGUSTIN DIGOS CITY
DATE OF BIRTH: FEBRUARY 28, 2005
SEX: FEMALE
RELIGION: CATHOLIC
WORK EXPERIENCE: CUSTOMER SERVICE, WORK IMMERSION
ELEMENTARY: REMEDIOS N. SAPLALA ELEMENTARY SCHOOL
HIGH SCHOOL: MATTI NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL: DAVAO DEL SUR INSTITUTE OF LANGUAGES AND

NAME: SANNY LABAWAN TOLENTERRA
ADDRESS: BLK.1 LOT 5 PEPSI VILLAGE SUMMERLAND, DUMOY, DAVAO CITY
DATE OF BIRTH: AUGUST 3, 1999
SEX: MALE
WORK EXPERIENCE: CASHIER - SANTANDER HITUAN (2013-2014)

CASHIER - ASTRO MALL MINTAL (2014-2015)
WORKING STUDENT (2015-2024)
ELEMENTARY: MABUHAY ELEMENTARY SCHOOL
HIGH SCHOOL: BALIOK ES ALS CLC

NAME: AIYRIENE R. DAUGDAUG
ADDRESS: CABRILLOS ST., DIGOS CITY
DATE OF BIRTH: MARCH 13, 1999
SEX: FEMALE
WORK EXPERIENCE: COMPUTER SHOP
ELEMENTARY: DIGOS CITY CENTRAL ELEMENTARY SCHOOL
HIGH SCHOOL: NATIONAL HIGH SCHOOL

NAME: JOMARIE SAB-A SEDEÑO
ADDRESS: SULOP, DAVAO DEL SUR
DATE OF BIRTH: 09/21/2005
SEX: MALE
RELIGION: OIKOS
WORK EXPERIENCE: CUSTOMER SERVICE, CASHIER, SALES MAN
ELEMENTARY: SOLONGVALY ELEMENTARY SCHOOL
HIGH SCHOOL: CITY HIGH NATIONAL HIGH SCHOOL

NAME: MICHAELLA Z. PIAÑAR
ADDRESS: PRK.1, SAN ROQUE, DIGOS CITY
DATE OF BIRTH: OCT. 04, 2002
SEX: FEMALE
WORK EXPERIENCE: CASHIER, SERVICE, WORK IMMERSION, AND FACTORY

WORKER
ELEMENTARY: CASILDO B. NONOL SR. ELEM. SCHOOL
HIGH SCHOOL: DIGOS CITY NATIONAL HIGH SCHOOL

NAME: CHOLO A. CANGMAONG
ADDRESS: MATTI BLISS, DIGOS CITY
DATE OF BIRTH: JUNE 28, 2005
SEX: MALE
RELIGION: CATHOLIC
WORK EXPERIENCE: SALESMAN, TUTOR
ELEMENTARY: REMEDIOS N. SAPLALA ELEMENTARY SCHOOL

PAYATAS B ELEMENTARY SCHOOL
PLAZA CENTRAL SCHOOL

TECHNOLOGICAL COLLEGES, INC.
NAME: APPLE MAE F. DELA CRUZ
ADDRESS: DISTRICT 5, BRGY. COLORADO, DIGOS CITY
DATE OF BIRTH: DEC. 31, 1998
SEX: FEMALE
RELIGION: JESC
WORK EXPERIENCE: SALES ASSOCIATE, DENTAL ASSISTANT
ELEMENTARY: COLORADO ELEMENTARY SCHOOL
HIGH SCHOOL: NATIONAL HIGH SCHOOL

NAME: NIEL JAY TORION
ADDRESS: PUROK 7 MATTI DIGOS CITY
DATE OF BIRTH: NOVEMBER 16, 2000
SEX: MALE
WORK EXPERIENCE: CALL CENTER AGENT 2019-2022
ELEMENTARY: CASILDO B. NONOL ELEMENTARY SCHOOL
HIGH SCHOOL: MARIANO PERALTA NATIONAL HIGH SCHOOL

NAME: MILES D. CARDINES
ADDRESS: PUROK 4, SITIO LUMBANG, MANGA, MATANAO
DATE OF BIRTH: DECEMBER 07, 2006
SEX: FEMALE
RELIGION: ALLIANCE
WORK EXPERIENCE: WORK IMMERSION
ELEMENTARY: MANGA CENTRAL ELEMENTARY SCHOOL
HIGH SCHOOL: MANGA HIGH SCHOOL ANNEX

NAME: JELIAN M. NONOL
ADDRESS: PRK.5, SAN ROQUE, DIGOS CITY
DATE OF BIRTH: JANUARY 10, 2006
SEX: FEMALE
RELIGION: BORN AGAIN
ELEMENTARY: CASILDO B. NONOL SR. ELEMENTARY SCHOOL
HIGH SCHOOL: DIGOS CITY NATIONAL HIGH SCHOOL

NAME: AMIE JEAN NEBRES
ADDRESS: BAYBAY MALALAG DAVAO DEL SUR
DATE OF BIRTH: MAY 11, 2006
SEX: FEMALE
RELIGION: BORN AGAIN
ELEMENTARY: BAYBAY ELEMENTARY SCHOOL
HIGH SCHOOL: DAVAO DEL SUR SCHOOL OF FISHERIES

NAME: SHARMAINE LOUISE VILLAHERMOSA TADLAS
ADDRESS: PRK. LUMBOY, BRGY. MAHAYAHAY, DIGOS CITY, DAVAO DEL SUR
DATE OF BIRTH: MARCH 15, 2006
SEX: FEMALE
ELEMENTARY: MONKAYO CENTRAL ELEMENTARY SCHOOL

NAME: RETIEE LAGNO
ADDRESS: PEPSI VILLAGE DUMOY DAVAO CITY
SEX: FEMALE
RELIGION: CATHOLIC
ELEMENTARY: JOSE BASTIDA ELEMENTARY SCHOOL
HIGH SCHOOL: ALS BALIOK TALOMO DAVAO CITY

NAME: ISHI SHYNA EUNICE B. ELMAN
ADDRESS: LUNGAG, DIGOS CITY
SEX: FEMALE
RELIGION: CATHOLIC
WORK EXPERIENCE: SALESMAN, TUTOR
ELEMENTARY: LUNGAG ELEMENTARY SCHOOL

NAME: ANGELIQUE MYLZ E. BONGABONG

ADDRESS: POWER TRES DE MAYO, DIGOS CITY, DAVAO DEL SUR
DATE OF BIRTH: JULY 22, 2006
SEX: FEMALE
RELIGION: SEVENTH DAY ADVENTIST
MOTHER'S NAME: MYLENE ENOLVA
FATHER'S NAME: ALLAN BONGABONG
ELEMENTARY: DIGOS CITY CENTRAL ELEMENTARY SCHOOL
HIGH SCHOOL: POLYTECHNIC COLLEGE OF DAVAO DEL SUR INC., DIGOS CITY
NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL: DIGOS CENTRAL ADVENTIST ACADEMY INC., DAVAO DEL
SUR INSTITUTE OF LANGUAGES AND TECHNOLOGICAL COLLEGE, INC.
NAME: JHEANEL P. NELLAS

ADDRESS: KIBAO MATANAO D/S
DATE OF BIRTH: MAY 18, 2006
SEX: MALE
HEIGHT: 5'8
WEIGHT: 57 KG
RELIGION: CATHOLIC
ELEMENTARY: KIBA-O ELEMENTARY SCHOOL
HIGH SCHOOL: SINAWILAN NATIONAL HIGH SCHOOL

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San Roque, Digos City

Digos City, Davao del Sur, Philippines 8002

Ms. Pearl Ma. Janssen G. Bodiongan

Dear Ms. Bodiongan,

BONGABONG, ANGELIQUE MYLZ ENOLVA

Davao Del Sur Institute of Languages and Technological College Inc.

San Roque, Digos City

BONGABONG, ANGELIQUE MYLZ ENOLVA

BONGABONG, ANGELIQUE MYLZ ENOLVA

Our objectives encompass delivering customer satisfaction in the realm of snacks ,

At Delice De Café, our mission is to offer premium-quality ice coffee at highly

Achieving success hinges on operating as a customer-focused food stall, staying

OWNERSHIP AND LEGAL STRUCTURE

Delice De Café is a collaborative venture comprising five individuals who serve as

SKILLS AND EXPERIENCE OF THE LEADERSHIP TEAM

We commit to contributing positively to economic growth through the success of this

a. Review of Marketing Goals and Objectives

b. Review of Current Marketing Strategy and Performance

•Small (360 ml) - P35.00

c. Review of Current and Anticipated Organizational Resources

4. Relationship with Suppliers

5. Relationship with Customers

B. THE CUSTOMER ENVIRONMENT

A. Who are the firm's current and potential customers?

1. How are the firm’s products connected to customer needs?

Delice De Café presents a unique offering, catering to the

2. How are the firm’s products purchased (quantities and

Our reach extends beyond San Roque Digos City to encompass

The delightful taste and fulfilling experience provided by Delice

4. Are there issues related to disposition of the firm’s products,

As part of our commitment to environmental responsibility, we

C. THE EXTERNAL ENVIRONMENT (REFER TO EXHIBIT 3.5)

I. Identify the firm's major competitors (brand, product, generic,

Brand Competitors Product Generic Total Budget

Don Macchiato Coffee Server Common coffee Our Delice De Café

Small (360 ml)

● Marketing Capabilities (Production, Distribution, Promotion,

Strength 1: low price

How do these strengths enable the firm to meet customers' needs?

Offering a diverse range of ingredients allows for unique and

How can we capitalize on the widespread popularity of ice coffee among

Recognizing that ice coffee is currently trendy, particularly among younger

Weakness 1: Seasonal Demand

How do these weaknesses negatively affect revenue during changing trends

Relying solely on ice coffee as a product could be a weakness due to its

C. OPPORTUNITIES (SITUATIONS INDEPENDENT OF THE FIRM-

Having resellers will help the product to be accessible for customers

D. THREATS (EXTERNAL SITUATIONS INDEPENDENT OF THE

Competitors pose a threat How do these weaknesses negatively differentiate

Competitors pose a threat to our business due to their potential to attract

● Low price ● Common product

MARKETING GOALS AND OBJECTIVES

To generate revenue and provide satisfaction to our customers in San

To introduce additional designs to enhance the appeal of our product.

A. PRIMARY AND SECONDARY TARGET MARKET

Primary Target Market: Our primary focus is on individuals residing in

Geographic: People residing in San Roque, Municipality of Digos City.

Values: At Delice De Café, we prioritize delivering our refreshing iced

Psychographics: Understanding and accommodating customers with