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Digital Inspiration - UX/UI Design

UX design is important to improve how users interact with devices, apps, and websites to provide value and enhance satisfaction. The main objective of UX design is to create optimal digital experiences for users by understanding their needs and testing designs. Good design fits user needs so well that it serves them invisibly, while poor design draws attention to itself.

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Rick van Boxtel
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
61 views

Digital Inspiration - UX/UI Design

UX design is important to improve how users interact with devices, apps, and websites to provide value and enhance satisfaction. The main objective of UX design is to create optimal digital experiences for users by understanding their needs and testing designs. Good design fits user needs so well that it serves them invisibly, while poor design draws attention to itself.

Uploaded by

Rick van Boxtel
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Why is

UX Design important?
What is
UX/UI Design?
The main objective of UX design is to
improve the way users interact with devices,
apps and websites, provide value to them
and thus enhance overall user satisfaction.
Create the optimal digital experiences
for the user
What is the difference between
UX and UI Design?
UI UI
“Good design is actually a lot harder to notice than
poor design, in part because good designs fit our
needs so well that the design is invisible, serving us
without drawing attention to itself.”

– Don Norman, The Design of Everyday Things


“It seems that perfection is attained not when there
is nothing more to add, but when there is nothing
more to remove.”

– Antoine de Saint Exupéry


Interviews
Surveys
Second hand data
What’s out there?
Competitor research
Empathize Publications
Passive observation
Active Participation
Personas
Scenarios
User (customer) journey
Use cases
What did we learn?
User stories
Define Empathy maps
Roleplay
Goals
Artefacts
Brainstorming
How do we make it work?
Bad options
Ideate Opinion without judgement
Card sorting
Paper prototypes
Low fidelity prototypes
How do we make our idea better?
Wireframes
Prototype Sitemap
Diagram
Flowcharts
Usability testing
Interviews
Walkthrough
How do we test our idea? Wizard of Oz
Test Analytics
Heuristic evolution
Learnings
Improvement priorities
"We need to design with people, not for people."
– Gerry McGovern
Thanks for listening
Questions?

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