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    Digital Inspiration - UX/UI Design

    Uploaded by

    Rick van Boxtel
    UX design is important to improve how users interact with devices, apps, and websites to provide value and enhance satisfaction. The main objective of UX design is to create optimal digital experiences for users by understanding their needs and testing designs. Good design fits user needs so well that it serves them invisibly, while poor design draws attention to itself.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Digital Inspiration - UX/UI Design

    Uploaded by

    Rick van Boxtel
    43 views34 pages
    UX design is important to improve how users interact with devices, apps, and websites to provide value and enhance satisfaction. The main objective of UX design is to create optimal digital experiences for users by understanding their needs and testing designs. Good design fits user needs so well that it serves them invisibly, while poor design draws attention to itself.

    Original Description:

    A presentation about UX/UI Design

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    UX design is important to improve how users interact with devices, apps, and websites to provide value and enhance satisfaction. The main objective of UX design is to create optimal digital experiences for users by understanding their needs and testing designs. Good design fits user needs so well that it serves them invisibly, while poor design draws attention to itself.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views34 pages

    Digital Inspiration - UX/UI Design

    Uploaded by

    Rick van Boxtel
    UX design is important to improve how users interact with devices, apps, and websites to provide value and enhance satisfaction. The main objective of UX design is to create optimal digital experiences for users by understanding their needs and testing designs. Good design fits user needs so well that it serves them invisibly, while poor design draws attention to itself.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 34

    Why is

    UX Design important?
    What is
    UX/UI Design?
    The main objective of UX design is to
    improve the way users interact with devices,
    apps and websites, provide value to them
    and thus enhance overall user satisfaction.
    Create the optimal digital experiences
    for the user
    What is the difference between
    UX and UI Design?
    UI UI
    “Good design is actually a lot harder to notice than
    poor design, in part because good designs fit our
    needs so well that the design is invisible, serving us
    without drawing attention to itself.”

    – Don Norman, The Design of Everyday Things


    “It seems that perfection is attained not when there
    is nothing more to add, but when there is nothing
    more to remove.”

    – Antoine de Saint Exupéry


    Interviews
    Surveys
    Second hand data
    What’s out there?
    Competitor research
    Empathize Publications
    Passive observation
    Active Participation
    Personas
    Scenarios
    User (customer) journey
    Use cases
    What did we learn?
    User stories
    Define Empathy maps
    Roleplay
    Goals
    Artefacts
    Brainstorming
    How do we make it work?
    Bad options
    Ideate Opinion without judgement
    Card sorting
    Paper prototypes
    Low fidelity prototypes
    How do we make our idea better?
    Wireframes
    Prototype Sitemap
    Diagram
    Flowcharts
    Usability testing
    Interviews
    Walkthrough
    How do we test our idea? Wizard of Oz
    Test Analytics
    Heuristic evolution
    Learnings
    Improvement priorities
    "We need to design with people, not for people."
    – Gerry McGovern
    Thanks for listening
    Questions?

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