Vertical Garden - Project Report
Vertical Garden - Project Report
Vertical Garden - Project Report
Term V
Submitted to:
Prof. Subodh Tagare
The lack of vegetation in urbanized areas, as result of human establishments, directly affects
the quality of life, from physical and aesthetical point of view. The construction of vertical
gardens is recommended both in interiors and especially in the exterior of buildings. By
applying these technologies, any kind of area can be used at its maximum capacity, obtaining
esthetic valences, benefic for environment and human health.
This is an alternative method for gardening by expanding the scope of growing plants in a
vertical space. Intensive urbanization has left hardly any horizontal space for outdoor gardens.
Green walls are not only spectacularly beautiful, but also helpful in enlivening the
ambiance. Green walls can absorb heated gas in the air, lower both indoor and outdoor
temperature, providing a healthier indoor air quality as well as a more beautiful space.
WHERE DO WE COMPETE
Oxy walls challenges to all existing gardening architecture by being particularly designed to be
the only vertical garden that purifies air apart from making the surrounding aesthetically
beautiful.
SEGMENTATION
Geographical
Oxywalls has no geographical boundaries to start with or to expand in long run.
TAM or Total Available Market is the total market demand for a product or service.
Market for Vertical garden is not limited to interiors of residential buildings of few cities, but
is a good option for all type, exterior or interior, and for level 1, level 2, capitals in India.
SAM or Serviceable Available Market is the segment of the TAM targeted by your products
and services which is within your geographical reach
To start with, we will target few Level 1 cities like Kolkata, Delhi, and Mumbai where spending
capacity is on a higher side. Here, we are expecting the conversions to be more than other cities.
SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.
Starting from Tier 1 cities, we will be specifically look around corporate parks, Hospitals,
Restaurants, Business Houses, New Real Estate projects, School, Colleges
Psychographic
Since Oxywalls are not limited to the purpose of beautifying the interiors but also has many
other advantages like air purification, fresh air, healthy environment, this will work with people
close with nature and who prefers staying in a healthy environment. Psychographic (Nature
lovers, healthy environment).
TARGETING
HOW DO WE SUCCEED
CORE COMPETENCY:
Product and Innovation
Aesthetics
Service
• People are not aware about gardens as vertical garden per se and usage of it as air
purifying mechanism.
• Valid service proposal to be given to consumers.
POSITIONING
Oxywalls, purifying your surroundings beautifully, will be positioned as its name and
tag line suggests. We are not only providing interiors’ beautification but a solution to
keep the air fresh and clean around you.
Vertical gardens go by many different names: living green walls, live walls and moss
walls just to name a few. Whatever you want to call them, these vertical structures of
plant life can be as small as a picture frame or as massive as a 60 ft wide masterpiece.