TITLE PAGE

Morning Breeze, Brgy. Tugbungan

Zamboanga City, 7000
09554309184
nutricrackercompany@gmail.com
www.nutricrackercompany.com

“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”
 1

TABLE OF CONTENTS

1. Table of Contents………………………………..2

2. Executive Summary…………………………….3-5

3. Business Description and Vision…………….6

4. Definition of the Market………………………7-8

5. Description of Product and Services……….9

6. Organization and Management……………10-11

7. Marketing and Sales Strategy………………..12

8. Financial Management………………………….13

9. Appendices……………………………………………

“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”

2
 EXECUTIVE SUMMARY
At Nutri Cracker Company, our opportunity lies within filling a void in
the nutritious cracker snack food market. We pledge to create revolutionary
crackers that combine two opposites on the health spectrum. Nutritious
crackers with savory tastes. Our goal is to break the cycle of children and
teens who does not like the taste of Agar-Agar. And to promote healthier
adulthood lifestyle. We are providing our customers with the essential
natural benefits available straight from the Earth.
Seaweed Crackers provide teenagers with one third of the daily
required nutritional intake of vitamins. Our product differentiates itself from
our competitors at inception due to our positive image associated with
health; we combine this with great taste and functionally vitamins and
minerals.
Nutri Cracker will be obtaining a patent, trademark and copyright for
the product as it is crucial to protect our special recipe. Having the patent
will ensure exclusive rights to produce the healthy crackers fortified with
vitamins and minerals especially for children and teenagers and will protect
us from having competitors.
Our vision is to create revolutionary snacks that combine the two
opposite of the health spectrum, Nutritious cracker and savory taste. While
our mission is to break the cycle of people who eats unhealthy crackers and
promote healthier adulthood lifestyle.
Our relevant market directly consist of schools beginning with public
and private schools of both elementary and high school in Zamboanga City.
Indirectly, our relevant market also includes parents and children as the
key influencers of the school. We also target STI College-Zamboanga
because we would want the students to eat healthy crackers rather than
unhealthy crackers. In other schools, we also want the schools to follow the
nutritional standards they have. The buying process will begin with
sampling method.

“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”

3
 Nutri Cracker is creating an initial product offering of nutritious
seaweed crackers. Our company will introduce a healthy snack crackers
alternative in public elementary and high school system that will assist our
target group in making smarter, healthier diet choices. Our product will
eliminate the stigma that healthy foods have a bland taste. Each container
of seaweed crackers is packed with different savory flavors and ingredients
that provide a natural boost to children’s developing bodies.

The chart below represents the factors our business has

considered upon entering the snack food industry.

Barriers to entry Medium

Competition Level Low

Capital Intensity High

Concentration Level Medium

Technology Change High

Once the cracker recipe is created. The next step to do is to

develop packaging and the distribution of products. We plan to
outsource our production to the location of distribution centers
and to work with local fishermen to supply our main input which is
the agar-agar. Our unique, local approach to purchasing inputs
sets us apart from other cracker manufacturers.

“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”
 4

Micah Zia E. Reyes

Chief Executive Officer (CEO)

Precious Pearl A. Villarosa Shiela May P. Perez

Chief Marketing Officer (CMO) Vice President of Marketing Officer
(CMO)

Micah Zia E. Reyes: CEO

 Has many leadership roles
 Main duties includes guidance, supervision, delegation and
assessor of overall team performance.
Precious Pearl C. Villarosa: CMO
 Duties include developing brand image and working with the
media.
Shiela May P. Perez
 Duties include coordinating viral marketing campaigns and
working with advertising firms.
Nutri Cracker plans to enter the market in the public schools system
specifically in the elementary and high schools’ cafeterias. These schools
plan to improve the health of every young people. We plan to enter this
market by marketing and selling our products exclusively to the public and
private schools both elementary and high school. Because these schools are
actively trying to improve their health standards for their students, we will
pitch the value and health improvements of our products and sell directly to
them.

“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”
 5

BUSINESS DESCRIPTION AND VISION

Nutri Cracker is a limited liability business that was

established in Zamboanga City, Philippines in June 2017 with
business operations set to begin.
Vision: To be a certified and preferable producer of a nutritious
cracker. And has a significant contribution in our society. We
commit to make our product safe and more affordable to
everyone. Our vision also is to create revolutionary snacks that
combine the two opposite of the health spectrum, Nutritious
cracker and savory taste.
Mission: To be distinguish as a world’s best producer of Agar-Agar
Crackers. Focusing on the people especially the millennial who
doesn’t like the taste of agar-agar and looking forward to expand
the choices of flavors, offered to costumers at the most affordable
price, great tasting, flavorous and healthy agar-agar crackers. Our
mission also is to break the cycle of people who eats unhealthy
crackers and promote healthier adulthood lifestyle.
Values Uphold: We value, respect and welcome everyone who will
buy our product. We are also committed to provide a good quality
and fresh agar-agar crackers to the consumers and treat them as
our highest personality.
Our company is continuing the health movement initiated by
public schools nationwide. Within the past few years, schools have
installed food regulations and policies to assists each 14 to 18
years old from becoming healthier.
“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”

DEFINITION OF THE MARKET

Nutri Cracker was created to serve every consumer a good and a

healthy product in a way they’ll truly love it even non-vegetable eater
especially the millennial. By making the agar-agar into a flavorous and
delicious cracker.
Target Market
-7 to 12 years old in elementary public schools
-13 to 17 years old in high schools public schools
-All STI College Zamboanga students
-All University cafeterias in Zamboanga City
-All sari-sari stores in Zamboanga City
Our relevant market directly consist of schools beginning with
public and private schools of both elementary and high school in
Zamboanga City. Indirectly, our relevant market also includes parents
and children as the key influencers of the school. We also target STI
College-Zamboanga because we would want the students to eat
healthy crackers rather than unhealthy crackers. In other schools, we
also want the schools to follow the nutritional standards they have.
With the children’s market, we are focusing on children aged 7 to
12 years old who buy snacks in their school canteen and sari-sari
stores. The children and teen market is growing rapidly and tends to
have large influence in grocery stores. Additionally, crackers are
ranked as the highest among the favorite snacks of this group.
For the parent’s market, we are targeting those parents
concerned with their children’s health.
 More specifically, we are targeting parents who tend to buy
unhealthy foods rather than healthy foods for their households.
Lastly, for the teenagers aging 13 to 17 in high school,
they will be buying the product in all cafeterias in their
schools.
The buying process will begin with sampling method. Once
this occurs, the process will be as follows:
1.Contact schools and determine willingness to try
samples.
2.Distribute to supply samples
3.Trial period of samples
4.Student’s approval
5.Purchase larger quantities of crackers.
There are things necessary for Nutri Cracker Company to
complete in order to be successful. We will cultivate interests
among the teenage market through our grassroots marketing
program. Our marketing campaign stresses social media
(Facebook, Twitter, Instagram, YouTube) Additionally, our
company will seek to generate awareness and give the good
benefits of our product in an effort to gauge the curiosity of
Public Elementary and High Schools especially the students in
STI College-Zamboanga in expanding our products. Finally, we
will be utilizing teenage blogs and magazines which we will
use to leverage the schools into selling our product. High
awareness, support, and belief in our products will enable our
national expansion of our crackers to other designated cities
and eventually to all cities.

“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”
 8

DESCRIPTION OF PRODUCTS AND SERVICES

Nutri Cracker is creating an initial product offering of nutritious
seaweed crackers. Our company will introduce a healthy snack crackers
alternative in public elementary and high school system that will assist our
target group in making smarter, healthier diet choices. Our product will
eliminate the stigma that healthy foods have a bland taste. Each container
of seaweed crackers is packed with different savory flavors and ingredients
that provide a natural boost to children’s developing bodies.
As stated earlier, our healthy cracker alternative is specifically made
for the benefit of the consumer in aiding them to lead healthier lifestyle. We
strictly pride our company on offering our customers credible information
regarding our product in an effort to avoid making exaggerated claims
made by many other snack food companies that aren’t FDA approved. We
plan to have our product USDA Organic certified, FDA approved, as well as
being certified healthy by the Department of Health and Centers for Disease
Control and Prevention. By assuring our customers they are purchasing an
authentic healthy food product we are guaranteeing them and major
organizations’ full confidence in our product. By reassuring our consumers
that they’re snacking on the market’s healthiest chip we are creating a
strong relationship and a foundation for customer loyalty.
The following are the steps for producing our cracker:
1. Picking a good quality of agar-agar and determining its freshness.
2. Rinsing the seaweed to remove dirt and bacteria.
3. Blending of seaweed.
4. Mixing the flour, seaweed and other ingredients.
5. Slicing the mixed ingredients and making it thin in pieces.
6. Frying the crackers.
7. Packaging of crackers.

“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”

9
 ORGANIZATION AND MANAGEMENT
Below is the organizational structure for Nutri-Cracker:
Micah Zia E. Reyes
Chief Executive Officer (CEO)

Precious Pearl A. Villarosa Shiela May P. Perez

Chief Marketing Office (CMO) Vice President of Marketing Office
(CMO)

Key Management Personnel:

1. Micah Zia E. Reyes- serves as Chief Executive Officer (CEO) of Nutri-Cracker

Company, Ms. Reyes had many leadership positions. Her acquired skills through
her experience have given her the ability to balance time, work effectively in a
team, as well as excelling in her field.
 Key Duties: Ms. Reyes will provide guidance, supervise company
operations, and delegate responsibilities in executing Nutri-Crackers
mission, vision and core values. She will assess company performance,
work with her fellow upper management team to create a cohesive
company culture.
2. Precious Pearl A. Villarosa- she serves as the Chief Marketing Officer for Nutri-
Cracker Company. She is assigned in public relations and marketing major.
Her experience includes Consumer Public Relation and Marketing, advertising as
well as Integrated Communication and Digital Media.
 Key Duties: Overseeing the public relations and marketing department.
Developing press releases and campaign creation to distribute to the
various target markets. Building image of the brand and gaining positive
impressions throughout different media platforms. Study and understand
the key publicity associated with Nutri-Cracker Company and capture
market share through publicizing in different mediums including print and
social media.
“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”

10
 3. Shiela May P. Perez- serves as the Vice President of Marketing
for Nutri-Cracker Company. Her experience includes internship
in different companies.
 Key Duties: Coordinate Viral Marketing campaigns on
facebook, twitter and other social media; Work closely with
advertising firms for traditional advertising campaigns;
work with product development teams when developing
new crackers; analyze and accentuate key value
propositions.
The current management team has worked together for
over four months and has successfully created a cohesive
plan that will assist in gaining funds from outside investors.

Employment and Other Agreements, Stock Options and Bonus Plans:

We will create agreements with distributors with school

districts. The initial sales team will include our core
management team but will be expanded once our company
grows. The core management team will hold 60% of our
company (12% each), and the future investors will own 40%.
Any ensuing investment will create dilution of the shares
equally among the management team and investors’
proportional to their investment holdings.
We would consider guaranteeing venture capital equity
stakes provided they accept a lower equity stake in the
company.

“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”

11

MARKETING AND SALES STRATEGY

 Nutri Cracker plans to enter the market in the public schools
system specifically in the elementary and high schools’ cafeterias.
These schools plan to improve the health of every young people.
We plan to enter this market by marketing and selling our
products exclusively to the public and private schools both
elementary and high school. Because these schools are actively
trying to improve their health standards for their students, we will
pitch the value and health improvements of our products and sell
directly to them.

After our initial entry into the market in Zamboanga City

(year one), we plan to continue selling our products directly to the
public and private schools especially in the STI College
Zamboanga we have yet to reach.

Following this minor geographic expansion in year two, we

will begin to reach out to the top 10 most malnourished barangays
and their public schools throughout Zamboanga City, in year
three. These barangays are spread out throughout Zamboanga
City. If these schools see a profitable and successful execution
occurring in Zamboanga City, we believe that rapid growth
nationwide is very possible, and highly probable.

“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”

12
FINANCIAL MANAGEMENT
 TOTAL COST OF PRODUCT’S RECIPE
Ingredients Quantity Cost
Seaweed (Agar-Agar) 1 kilogram ₱18.00
All Purpose Flour 1 kilogram ₱58.25
Baking Powder 100 grams ₱10.50
Onion 2 pieces ₱8.00
Black Pepper 20 grams ₱12.40
Iodized Salt 250 grams ₱7.00
Vetsin Seasoning 246 grams ₱4.20
Garlic 2 pieces ₱6.00
Palm Oil 1 kilogram ₱52.00
Cheese Powder 100 grams ₱30.00
Hot Sauce 100 grams ₱16.55

₱ 222.90

EXPECTED GROWTH OF SALES

3000

2000
No. of bags
produced 1000

750

500

250

100

Year 1 Year 2 Year 3 Year 4 Year 5

“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”

10

APPENDICES
“These crackers are thin and delightfully crisp, with air pockets that form randomly and
add to the thrill of them.”

11
MICAH ZIA E. REYES
Casumpang Compound, San Jose Road Zamboanga City
(+63)9554309184
micahziahmd@gmail.com

Key Strengths and Abilities

 Flexible and Adaptable;

 A leader with sense urgency and result oriented;
 Have a good understanding on how the team members are working, and what kind
of task the team performs;
 Able to follow the organizations plan, which involves understanding the rules and
processes of the company and among people;
 With good communication skills.

Education:
Siocon Central School
Poblacion, Siocon Zamboanga del Norte
S.Y 2007-2013
Grade 1- Grade 6

Julian Soriano Memorial Comprehensive High School

Poblacion, Siocon Zamboanga del Norte
S.Y 2013-2017
Grade 7-Grade 10

Trainings and Seminars attended:

 TB Dots Seminar lead by DOH

Jose Rizal Memorial State University Covered Court
Poblacion, Siocon Zamboanga del Norte
August, 2016

 Annual Campus Journalism Seminar lead by the Press Club

Julian Soriano Memorial Comprehensive High School, 2nd Floor room
Poblacion Siocon Zamboanga del Norte
July, 2013, 2014, 2015, 2016

 Environmental Seminar lead by the DENR

Julian Soriano Memorial Comprehensive High School
Poblacion, Siocon Zamboanga del Norte

 Leadership Training
Sindangan Pilot School
Sindangan, Zamboanga del Norte
November, 2012
PRECIOUS PEARL A. VILLAROSA
Morning Breeze, Tugbungan Zamboanga City
(+63)9974307385
preciousvillarosa13@gmail.com

Key Strengths and Abilities

 Ability to work independently or as part of team;

 Highly organized and efficient;
 Proven leadership skills;
 Ability to motivate;
 Good verbal communication skills.

Education:
Tugbungan Elementary School
Tugbungan, Zamboanga City
S.Y 2007-2013
Grade 1- Grade 6

Zamboanga City High School (MAIN)

Tetuan, Zamboanga City
S.Y 2013-2017
Grade 7-Grade 10

Trainings and Seminars attended:

 PSYSC National Science Clubs SUMMIT

Dipolog Pilot Demonstration School
Dipolog City, Zamboang Del Norte
September 5-6,2015

 Waste Management and Business Opportunities

Zamboanga City High School
Don Alfaro Street, Tetuan, Zamboanga City
Feruary 12,2016

 Regional Youth Assembly Region 9

Zamboanga State College of Marine Science and Technology
Zamboanga City
January 8,2017

 Leadership seminar and training lead by SSG and former officers

Zamboanga City high School (Main) Covered Court
Tetuan Zamboanga City
August, 2016

SHIELA MAY PEREZ

Bernardo dr.,Putik Zamboanga City
(+63)9553879597
Shielamayperez15@gmail.com

Key Strengths and Abilities

 Flexible and Adaptable;

 A leader with sense urgency and result oriented;
 Have a good understanding on how the team members are working, and what kind
of task the team performs;
 Able to follow the organizations plan, which involves understanding the rules and
processes of the company and among people;
 With good communication skills.

Education:
Putik Central School
Putik,Zamboanga City
S.Y 2007-2013
Grade 1- Grade 6

Zamboanga City High School (Main)

Tetuan Zamboanga City
S.Y 2013-2017
Grade 7-Grade 10

Trainings and Seminars attended:

 Environmental risk lead by DENR

CFCA UNBOUND,Catumbal Zamboanga City
Catumbal Zamboanga City
January, 2016

 Leadership seminar and training lead by SSG and former officers

Zamboanga City high School (Main) Covered Court
Tetuan Zamboanga City
August, 2016

 Rights of every Child lead by the DSWD

Lunzuran Barangay Hall Zamboanga City
Brgy. Lunzuran Zamboanga City