Bus.-Plan
Bus.-Plan
Bus.-Plan
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VISION
To make snacking healthier and happier with delicious treats made from the
goodness of bananas.
MISSION
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Company Description
Banana Delights originated from a profound love for bananas and a vision to
revolutionize snacking, inspired by the lush banana plantations of the Philippines.
Conceived from a casual conversation among friends sharing a passion for bananas, our
venture aims to create healthier, more satisfying snacks. Beyond crafting delicious
treats, we celebrate the joy of bananas and promote sustainability and community
engagement. Through partnerships with local farmers and initiatives for healthy living,
Banana Delights strives to make a positive impact on both customers and the
environment, embodying a commitment to bettering the world, one banana at a time.
3.2 Location
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Market Analysis
As we lay the foundation for our business venture, we're excited to share our
vision with a wide range of snack enthusiasts. Our target customers encompass
individuals of all ages who value delicious and nutritious snacks made from locally
sourced ingredients. We aim to serve health-conscious consumers seeking healthier
snack options, as well as families in search of affordable and convenient treats. Situated
near schools and universities, our locations will attract students, office workers, and
families alike, providing them with a tasty break from their busy routines. The market
segment around schools presents a promising opportunity, with a steady stream of
students, teachers, and staff seeking snacks throughout the day. With a growing
emphasis on healthy eating and sustainability, the demand for locally sourced,
wholesome snacks is expected to rise. We're eager to meet this demand and become a
beloved destination for snack enthusiasts in our community.
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4.3 Barriers to Entry
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Organization and Management
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business administration or a business operations,
related field, coupled with including production,
experience in business inventory, and logistics,
operations, logistics, and ensuring timely
supply chain management. delivery of Banana
Strong organizational and Delights products,
problem-solving skills are maintaining optimal
essential, along with inventory levels,
knowledge of food safety complying with food
regulations and quality safety standards, and
standards. coordinating with
suppliers and
distributors to optimize
supply chain efficiency.
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5.1.2 Personal and Staff Team
Sales Associate 1 The ideal candidate should The role includes assisting
have a high school diploma customers with inquiries
or equivalent, customer and purchases, processing
service experience transactions efficiently,
(preferably in retail or food maintaining a clean sales
service), good area, providing excellent
communication skills, and service, resolving issues
knowledge of Banana promptly, and promoting
Delights products to provide Banana Delights products.
accurate information to
customers.
Sales Assistant 1 The ideal candidate should This position supports the
have qualifications similar to sales team by assisting with
a Sales Associate, with retail customer inquiries and
or customer service transactions, maintaining
experience preferred. They product displays, and
must be able to collaborate managing inventory.
effectively in a team setting Collaboration with the Sales
and demonstrate flexibility in Associate and Manager is
handling changing tasks and crucial in achieving sales
priorities. targets, and providing
backup support during peak
hours ensures smooth
operations.
Production 2 The ideal candidate should This role involves assisting
Assistant have a high school diploma with food preparation,
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or equivalent, with preferred packing finished products,
previous experience in food maintaining kitchen
production or kitchen cleanliness, following
environments. Basic recipes and production
knowledge of food safety and schedules, and supporting
hygiene practices is essential, the Production Manager and
along with the ability to work kitchen staff as necessary.
efficiently in a fast-paced
environment.
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5.3 Milestones and Expertise
Banana Delights is the brainchild of a close-knit circle of friends, each with a wealth of
business experience. Our story begins with a shared vision: to create a business that
blends innovation with community spirit. With diverse expertise in marketing,
operations, and more, our team is ready to make Banana Delights a beacon of quality
and creativity.
In this section, meet the talented individuals who form the heart of our enterprise and
discover how their collective passion drives our mission forward.
Shena, the adept marketing manager of Banana Delights, epitomizes creativity and
strategic thinking in the realm of marketing. With a bachelor’s degree in Business
Administration majoring in Marketing Management and a keen eye for consumer
trends, she adds a dynamic edge to the team. She has honed her skills through hands-
on experience and a passion for crafting compelling marketing strategies. Her track
record of success positions her as a key driver of Banana Delights’ marketing
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endeavors, ensuring the brand’s resonance with its target audience and fostering its
success in the competitive market landscape.
Angelica is renowned for her innovation and strategic product development expertise.
With a bachelor’s degree in Business Administration, she brings a wealth of knowledge
and creativity to the team. She has developed and improved her skills through hands-
on experience and a passion for crafting exceptional products that resonate with
consumers. Her record showcases her ability to drive product initiatives from concept
to launch.
Cherry May is recognized for her exceptional interpersonal skills and dedication to
driving sales success. Holding a bachelor’s degree in Business Administration and
possessing a genuine interest in customer interaction, she brings energy and
professionalism to her role. She has refined her sales skills through prior employment
experiences, where she consistently surpassed targets and fostered enduring client
connections.
This sales support member is esteemed for her unwavering commitment and focus on
ensuring customer satisfaction. Jenalyn graduated with a bachelor’s degree in business
administration together with a strong inclination toward sales operations, she brings
efficiency and enthusiasm to her role. She has polished her expertise through prior roles
where she played a pivotal role in sales coordination and customer engagement.
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Angelica Aguirre, Production Assistant
Our business operates with the following schedule: On weekdays, we are open
from 9AM to 6PM, allowing us to serve customers throughout the typical workday. On
weekends, our hours are reduced, with the business open from 1PM to 5PM. This
schedule ensures that we are available to meet our customers’ needs during both the
week and weekend, while also providing our staff with a balanced work routine.
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Product or Service Line
Bananafy Burger: A culinary delight that redefines the burger experience. Nestled
between two soft and flavorful banana-based buns, our juicy patty, fresh toppings, and
savory sauces come together to create a symphony of flavors and textures. With each
bite, savor the perfect balance of sweetness from the buns and savory goodness from
the burger, delivering a unique and unforgettable taste sensation.
Banana Fritters: Hand-battered and fried to golden perfection, our banana fritters are
crispy on the outside and irresistibly soft on the inside, offering a delightful contrast of
textures with each bite.
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Banana Bread: Savor the comforting warmth of our freshly baked banana bread
loaves, infused with ripe bananas and hints of cinnamon, perfect for breakfast or as a
sweet treat any time of day.
Banana Balls: Indulge in our delectable Banana Balls – irresistibly sweet and
satisfying. Each bite-sized delight is bursting with the tropical flavor of ripe bananas,
complemented by a hint of creamy goodness. Perfect for a quick snack or a guilt-free
treat, our Banana Balls offer a delightful crunch with every bite.
Banana Bars: Experience the perfect fusion of snack and dessert with our classic
Banana Bars. Moist, easy to make, and bursting with chocolate chips, these bars are a
delightful way to use up ripe bananas.
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Nilupak na Saging: Experience the perfect fusion of snack and dessert with our classic
Banana Bars. Moist, easy to make, and bursting with chocolate chips, these bars are a
delightful way to use up ripe bananas.
Banana Cake: Moist and bursting with the sweet flavor of ripe bananas, it's the perfect
pick-me-up for any time of day. Indulge in a slice of homemade goodness and
experience the comforting taste of nostalgia in every bite.
Banana Juice: Made from ripe bananas blended to perfection, it's a smooth and
naturally sweet treat bursting with tropical flavor. Sip your way to satisfaction with this
delightful addition to our menu.
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Banana Smoothies: Cool off with our refreshing banana smoothies, blended with fresh
fruit and creamy yogurt for a satisfying and nutritious treat that's perfect for any time
of day.
Banana Milk: Quench your thirst with the creamy delight of our Banana Milk. Crafted
from ripe bananas and rich milk, it's a smooth and indulgent beverage bursting with
tropical goodness. Treat yourself to a sip of pure bliss with every glass.
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Here are the pricing tiers for Banana Delight's snacks:
Bananafy Burger:
Banana Fritters:
6pcs: ₱25
12pcs: ₱50
Banana Bread:
Banana Balls:
6pcs: ₱20
12pcs: ₱40
Banana Bars:
Nilupak na Saging:
₱10 each
Banana Cake:
Banana Juice:
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Banana Smoothies:
Banana Milk:
Online Marketing:
✓ Social Media Presence: Establish active profiles on popular social media platforms
such as Facebook, Instagram, and Twitter. Share engaging content, behind-the-
scenes glimpses, customer testimonials, and promotions to build a loyal following.
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✓ Content Marketing: Create high-quality, informative content such as blog posts,
recipe videos, and infographics related to bananas, health tips, and snack ideas to
attract and educate your audience.
Offline Marketing:
✓ Collaborations with Local Businesses: Partner with cafes, restaurants, gyms, and
health food stores to feature your products as part of their menu or for sale in-store,
expanding your reach to their customer base.
✓ Product Sampling: Offer free samples of your banana treats at strategic locations
such as supermarkets, malls, and events to allow customers to taste and experience
the quality of your products firsthand.
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planning and investment in the right resources, Banana Delights is poised to meet
demand and exceed customer expectations.
At Banana Delights, we're thrilled to unveil our future product expansion plans,
offering our valued customers a sneak peek into the exciting creations to come. Prepare
to embark on a banana-filled journey like never before, as we introduce a diverse array
of mouthwatering additions to our menu. From irresistible banana-based pastries to
refreshing beverages and snacks, each crafted with our signature dedication to quality
and innovation, our future lineup promises to elevate your snacking experience.
But that's not all – we're also exploring opportunities to expand beyond culinary
delights, envisioning a world where banana-themed merchandise and gifts abound.
Whether you are a devoted banana enthusiast or simply seeking a fun and flavorful
addition to your lifestyle, Banana Delights invites you to join us on this exciting journey
of banana-inspired innovation.
Figure 2: Menu
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Financial Aspect
When the business expands, new obstacles appear, and unanticipated crises
occur, having a solid financial plan helps you stay focused and on course. It enables
you to construct a contemporary, open business and helps you communicate effectively
with employees and investors. Any business, new or old must demonstrate in it's
financial plan that it is a viable idea and that it can operate on its initial investment until
it makes a profit.
Business Expenses
Business expenses are ordinary and necessary costs a business incurs in order
for it to operate. Referred to as deductions, business expenses are the costs of operating
a business. They're recorded on the income statement. These expenses will be
subtracted from business revenue to show a company's net profit or lose and taxable
income. In short business expenses are the money that you have to spend in order to
run your business.
Utilities
Advertising
Supplies
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Table 2.1 Investment Cost
Partners Contribution
Total ₱900,000
The entire capital infusion of 900,000 PHP for the Banana Delight project will come
from the contributions of nine partners, each of whom will contribute 100,000 PHP.
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Table 2.2: 1st Start up Capital
Equipment ₱100,000
Furniture and Fixtures ₱50,000
Building ₱400,000
Internet/WiFi ₱5,000
Light/Water (Installation) ₱10,000
Raw Materials ₱200,000
Total start up capital ₱765,000
The total start up capital needed to build the Banana Delights business is ₱765,00.
Less:
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Annexes
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