INTRODUCTION

India is one of the major oilseeds grower and importer of edible oils. India’s
vegetable oil economy is world’s fourth largest after USA, China & Brazil. The
oilseed accounts for 13% of the Gross Cropped Area, 3% of the Gross National
Product and 10% value of all agricultural commodities. This sector has recorded
annual growth rate of area, production and yield @ 2.44%, 5.47% and 2.96%
respectively during last decade (1999-2009).

The diverse agro-ecological conditions in the country are favourable for growing
9 annual oilseed crops, which include 7 edible oilseeds (groundnut, rapeseed &
mustard, soybean, sunflower, sesame, safflower and Niger) and two non-edible
oilseeds (castor and linseed). Oilseeds cultivation is undertaken across the
country in about 27 million hectares mainly on marginal lands, of which 72% is
confined to rain farming.

During the last few years, the domestic consumption of edible oil has increased
substantially and has touched the level of 18.90 million tonnes in 2011-12 and is
likely to increase further. With per capita consumption of vegetable oils at the
rate of 16 kg/year/person for a projected population of 1276 million, the total
vegetable oils demand is likely to touch 20.4 million tonnes by 2017.

A substantial portion of our requirement of edible oil is met through import of

palm oil from Indonesia and Malaysia.

It is, therefore, necessary to exploit domestic resources to maximize production

to ensure edible oil security for the country. Oil Palm is comparatively a new crop
in India and is the highest vegetable oil yielding perennial crop. With quality
planting materials, irrigation and proper management, there is potential of
achieving 20-30 MT Fresh Fruit Bunches (FFBs), after attaining the age of 5
years. Therefore, there is an urgent need to intensify efforts for area expansion
under oil palm to enhance palm oil production in the country.

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 ABOUT THE COMPANY

History:-

N.K. PROTEINS PVT.LTD. Was originally established on 27th March 1992 in

the name of Maruti Proteins Ltd.

The name of the was changed to N.K. Proteins Ltd in the year 19 th Feb 1993
which is an existing profit making company, developed by Shri Nimesh k Patel.
India’s first edible oil industry to get accreditation of Food Safety Quality
Management certification of ISO 2200:5000

N.K Proteins Pvt. Ltd. is currently engaged in the business of refining edible oils
viz, cotton seed oil, palmoilen, sunflower oil, groundnut oil and vegetable oil
including seed processing and solvent extraction and trading in edible/non-edible
oils. The promoters started this business in 1992 and have come a long way in
establishing the fortune of the NK Group in the past 27 years. The promoters are
successfully running the existing business which has a capacity of 450 M.T per
day refining. The company for its trading operation sources for
domestic/international market various vegetable oils in either crude or refined
form and sells them either directly or through brokers.

N.K. proteins pvt. Ltd markets edible oils under the brand name of “TIRUPATI”
which is distributed and sold through the wholesaler and retailer chain of
domestic market. N.K proteins pvt. Ltd also supplies refined edible oil to
government organization on regular basis. N.K. proteins pvt. Ltd is accorded the
status of “star export House” and is exporting castor oil, its derivation and de-
oiled cakes to various countries worldwide.

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Purchase are made at competitive rates and procured either directly or through
brokers. As regards raw material the company buys wash cotton seed oil and
castor seed from local market and purchase crude palm and soya oil and
sunflower oil on high seas basis. There are sold in the domestic market after
crushing extraction and refining or through direct trading. Purchases are made at
competitive rates.

An attention to quality in every aspect of production and marketing that is how

we at N.K. proteins pvt. Ltd view excellence. The relented pursuit of perfection,
a combination of dynamism and complemented with stringent quality control
manifested N.K. proteins pvt. Ltd to be leaders in the edible oil market in Gujarat.
This is a commitment that has always occupied the two priority at N.K. proteins
pvt. Ltd. No wonder the company has come a long way since its seeds were first
shown in 1993.

It has been over one and half decade since the company has grown from strength
to strength and is today a trusted veteran when it comes to edible oil-be it
cottonseed oil, groundnut oil, sunflower oil, corn oil, palm oil or soya bean oil.
We are also one of the largest manufacturer and exporter of castor oil and its
derivatives in India since more than one and half decade.

Our refinery is located at village thor, tal, kadi, Dist. Mehsana, Gujarat. We have
the most integrated automatic and continuous plant from alpha level, pune with
the capacity of 400 MT per day of edible oil. They are also having in house
fabrication unit for manufacturing of tins, corrugated boxes, HDPE jars, which
ensures premium quality at an affordable price. They are having well established
in house R&D department and supported by well-equipped and scientific testing
equipment like Gas chromatograph etc.

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PROFILE:-

Name of the company: - N.K. PROTEINS PVT.LTD.

Managing director &chairman:- Mr Nimesh k patel (M.D)

Mr Nilesh k patel (chairman)

Brand name:- Tirupati oil

Registered Office Address:- B-16, Privilon, Ambli-Bopal road,

Behind Iskon temple, Ahmedabad , Gujarat.

Plant Address:- Kadi Thor road, Village Thor, Mehsana, Gujarat.

MARKET STANDING:-

Share:- current share has 60, 09,000. Our market share in refined cottonseed oil
in Gujarat is more than 61% as per A.C Neilson report. India’s first edible oil
company to get Accreditation of food safety quality management certificate of
ISO 22000-5000.

Area covered:- The “TIRUPATI MALAYA AND SUNPRIDE” brand is being

marketed throughout India in sates namely Gujarat, Maharashtra, Rajasthan,
Madhya Pradesh, Punjab and Haryana.

Company Products:-

 Refined Groundnut Oil

 Double Filtered Groundnut Oil
 Refined Corn Oil
 Refined Cottonseed Oil
 Refined Soybean Oil
 Refined Sunflower Oil

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 SWOT ANALYSIS

STRENGHTS:-

The company has been operating for the last 27 years. The operating and financial
of result existing unit appear to be quite satisfactory. The promoters have
sufficient experience in this line of activity. The company has appointed various
professionals to take care of day to day operation of the company and related
aspects.

Another one of the strength of the company is its brand “Tirupati oil”. The
company has a strong presence in across the country and also export the
groundnut oil to china. The company has almost covered 75% of the demand for
edible oil in our country and at current period of time the company try to improve
their business in global market.

WEAKNESSES:-

A major weakness of N.K. Proteins Pvt. Ltd is facing right now is its lack of
marketing power in across the world weakness.

As the number of player in the edible oil sector is increasing the company does
have a good market share in India but to continue their growth they have to start
to export product in more countries.

OPPORTUNITIES:-

The technology chosen is the last available technology in the world and is capable
of adopting quick stock changes within the shortage possible time. The edible oil
market in India is growing rapidly. India though being one of the largest
consumers of edible oil in the world, still has a very low per capital consumption.

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Another opportunity of the N.K. Proteins Pvt. Ltd has to create edible oil that
resolve the health of conscious consumers and also produce rice aric acid for
washroom uses. The N.K. Proteins Pvt. Ltd is in the top of the edible oil industry
in India. It is beneficial for the company and it has potential to increase its revenue
and market share.

THREATS:-

Although N.K. Proteins Pvt. Ltd has a large market share in the edible oil industry
and it still faces major threats from its competitors such as Ankur are vastly
growing for the diversification of the project and the low price of the product for
compete the company.

The major threats of the company that the relationship of Malaysia and India or
Indonesia and India can goes falling because the company lose raw-material on
it. Raw-material like raw sunflower oil, raw-soyabean oil and raw-cottonseed oil
etc can import in this two countries.

SWOT SUMMARY:-

After assessing the N.K. Proteins Pvt. Ltd SWOT analysis, it is apparent that N.K.
Proteins Pvt. Ltd has greater strengths, weaknesses and its opportunities are
greater than its threats. N.K. Proteins Pvt. Ltd SWOT analysis concluded that it
should support a aggressive strategy and it also potential to grow and increase its
business in global market in future and adopted growth oriented strategy.

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 COMPETITION ANALYSIS

Competition is situations where two or more people or organisations are trying to

achieve obtain etc. The something or to be better than somebody else.
Competition analysis in marketing and strategic management is an assessment of
the strengths and weaknesses of current and potential competitors. This analysis
providers both an offensive and defensive strategic context to identify
opportunities and threats. There are several points includes in competition
analysis:-
 Identifying Competitors
 Rankings of Competitors
 Competitors Traffic Analysis

IDENTIFYING COMPETITORS:-
Competition research is the backbone a strong marketing strategy. After all, if
company can’t identify their competitors and their marketing tactics, company
will struggle to differentiate and company product from the crowd. There are two
types of identifying Competitors like direct identification and indirect
identification etc.

In terms of direct identification company can intercept their competitors by the

market research, solicit customer feedback and identify online communities on
social media. For example, N.K Protein Pvt. Ltd identifying their competitors
from market research with the feedback of the customers to the company product
or competitor’s product. Like mainly fortune and Ankur are main competitors of
N.K company and second one, identifying the company demand strategy in online

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RANKINGS OF COMPETITORS:-
Basically competitors can rank for their brands loyalty, packaging or product
standing in the market. Rank of the competitors is very useful for fight against
the competitors. For example, N.K Protein company can distribute there
competitors in branding, packaging or product standing like fortune is very
branded competitor and Ankur and Vimal are standing product in the market to
compare with N.K Protein.

COMPETITOR TRAFFIC ANALYSIS:-

Traffic analysis includes on features, geography and traffic resources to find out
the competition in the market. Traffic resources are includes search, email and
social reference etc. For example, N.K Company can track competitors in online
market, what are the competitors’ social references to the customers and analysis
the company product to competitors’ product.

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 PORTER’S FIVE FORCE ANALYSIS

COMPITITION IN INDUSTRY:

 Competition in the edible oil industry is very high.

 As companies like Vimal, Cargil, Saffola, Ruchi Soya, Marico, Adani are
in the market for very long time.
 As competition is too much N.K PROTIEN also has to vary its price
according to the other companies and they had done in very significant way
and good advertisement and quality product made the brand a household
name.

POTENTIAL OF NEW ENTRANT IN THE MARKET:

 As the edible oil sector is a capital intensive sector.

 So the new companies who want to enter in the market have to put allot of
money on advertisement and quality and have to sell it on less price.
 The competition in the sector is very high as all companies are doing
business for long time. They started it when there are very less number of
competitor and demand of the product is less.
 N.K PROTIEN gets this advantage of starting at that time when less
competition and demand was less.

POWER OF SUPPLIERS:

 As India is importing very much from cottonseed, sunflower, palm,

soybean from other countries like china, Malaysia, Indonesia.
 So because of this the bargain power of the supply is more.
 Because of this they can sell the product at any price they want and the
refining companies have no other option to buy it.
 So the result is higher in cost and the profit margin decrease.

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  Similarly N.K PROTIEN also importing raw material from out of India
only cotton is getting from India.
 But as the N.K PROTIEN is old and value based company they pay the
money time to time and maintain the good relation with their supplier.

POWER OF CUSTOMER:

 As India is having big amount of population so the numbers of buyer

who buy the raw material and sell it such that they can be consumed.
 The consumer is such a large proportion so the customers who buy the
raw material are buying in bulk and as they have to produce large
number of product.
 N.K PROTIEN produce around 1550MT per day so they can bargain
with the supplier very effectively and they have a large market where
the consumer increasing day by day because of brand reorganization
and quality.

THREAT OF SUBSTITUTE PRODUCT:

 The babassu oil can use in the substitute of palm oil and coconut oil. It has a
same firming and moisturizing.
 The sunflower oil can be used as a substitute of ground nut oil.
 Peanut oil, Canola oil, Walnut oil can be use as a substitute of sunflower oil.
 Cottonseed oil has no substitution.

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 MARKETING

PRODUCT:-

Tirupati cottonseed oil:-

Health hygiene and lots of love may be a punch line of high recall in the
reader but for N.K. proteins Pvt Ltd it is the successful product. Tirupati
cottonseed oil available in 15 kg tin, 15 litre jars, 5 litre jars hit bottle and
pouch. The brand continues to be a leader in the market and its unique
selling proposition offer consumer the best of price.

Packing Quantities:-

 15 kg tin
 15 litre tin
 15 litre jar
 5 litre jar
 1 litre bottle
 1 litre pouch
 500 ml pouch
 200 ml pouch

Tirupati Groundnut Oil:-

A brand launched in the market with overwhelming support of west India
region people. It is double filtered groundnut oil being prepared in state of
the art manufacturing unit. The oil is pure that is remains the natural taste
of groundnut to enhance the taste packed in 15 kg tin, 5 litre jar, 1 litre
bottle and 1 litre pouch. The packs that offers much more than convenience.

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Packing Quantities:-

 15 kg tin
 1 litre pouch
 1 litre bottle
 5 litre jar
 1 litre pouch
 1 litre bottle

Gold corn oil:-

During the year, the organization has built a new brand called the gold
corn oil. With monounsaturated fats the MUFA content in the oil controls
the level of cholesterol and is completely fat free in our unrelenting
commitment to offer our consumers the highest quality at the most affordable
price. The organization is now introducing world class corn oil packs and
jars.

Packing Quantities:-

 15 kg tin
 15 litre tin
 15 litre jar
 5 litre jar
 1 litre bottle

Sun pride Sunflower Oil:-

Particularly proud of the brand the organization considers its launch as one
of the significant achievement. The brand’s strategic move to focus

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Customer on the single most important benefit. Product available in 15 litre
jar, 5 litre & 1 litre bottle and 15 kg tin consumer pack. The brand is
expected to strength then the whole some image of N.K. Proteins Pvt. Ltd.

Packing Quantities:-

 15 litre jar
 5 litre jar
 1 litre bottle
 15 kg tin

Tirupati Soya bean Oil:-

The taste, purity and health are combined together for the price conscious
customer in Tirupati soya bean oil refined in the latest of ISO 9001 : 2000
organization. This oil is available in the pack sizes of 15 kg tin & jar, 5
litre jar, 1 litre bottle & pouch.

Packing Quantities:-
 15 kg tin
 15 litre jar
 5 litre jar
 1 litre bottle

PRICE:-

Price mix is the valuation placed upon the product offer. It includes pricing,
discounts, allowance, term of credit, price strategy and policy. It deals with
price competition.

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Pricing decisions have strategic importance in any enterprise. Pricing govern the
very feasibility of any marketing programme because it is the only element
in a marketing mix accounting for demand and sales revenue. Other element
sare cost factors. Price is the only variable factor determining the revenue or
income. A variety of economic and socials objective came into prominence
in many pricing decisions.

Pricing is equivalent to the total production offering includes a brand name,

a package, product benefits, service after sale, delivery, credit and so on.
From the marketers point of view the price also covers the total market
offering, i.e. the consumer is also purchasing the information through
advertising, sales promotion and personnel selling and distribution method
that has been adopted. The consumer gets these values and distribution
method that has been adopted. The consumer gets these values and also
covers that costs. Price is a matter of vital importance to both the seller
and the buyer in the market place in money economy, without prices there
cannot be marketing. Price denotes the value of a product express in money.
Only when a buyer and a seller agree on price, we can have exchange of
goods leading to transfer of ownership. Affordable price is consumer choice
today.

Pricing decisions inter-connect marketing actions with the financial objective

of the enterprise. Among the most important marketing variables influence by
pricing decisions are:
1. Sales volume
2. Profit margin
3. Rate of return on investment
4. Trade margins
5. Advertising and sales promotion
6. Product image
7. New product development.

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  Price of Edible oil:-
Price is the most important factor in case of edible oil. N.K. Proteins Pvt
Ltd considers following factor in setting its pricing policy and they are:

 Pricing Objective:-
Presently, N.K. Proteins Pvt Ltd is product quality
leader in cottonseed oil (Tirupati brand) in the market of Gujarat with 65%
market share. So, the company is try to higher sales volume will lead to
lower costs and higher long run profit to maximize its market share in
cottonseed oil and groundnut oil in highly competitive market.

 Demand Determination:-
Demand of edible oil is increasing day by day. Presently, the demand of Tirupati
cottonseed oil is very strong than the other brands of cottonseed oil, because
of good perception among consumer mind about Tirupati brand.
.
 Cost Estimation:-
N.K. Proteins Pvt. Ltd calculates two types of costs:-
 Fixed cost
 Variable cost

N.K. Proteins Pvt. Ltd provides different offers and terms to different buyers.
They will negotiate different terms with different retail chains. One wholesaler
may want delivery (to keep lower stock) while another may accept twice
delivery in order to get a lower price. To estimate real profitability to
dealing with different wholesalers company use activity-based costing (ABC)
instead of standard cost of accounting.

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Activity based cost accounting tries to identify the real cost associated with
serving each customer both variable and fixed must be tagged back to each
customer.

 Analysing Competitors cost price and offer:-

Within the range of possible prices determined by the market demand and
company costs, the firm must take the competitor’s costs, price and possible
price reactions into account. Edible oil market is highly competitive due to
presence of so many players in the market. So, the company first consider
the nearest competitor’s price and then after setting its own price.

 Selecting Pricing Method:-

N.K. Proteins Pvt.Ltd use going-rate pricing
method to determine its products price. In this pricing method the firm bases
its price largely on competitor’s price. The firm lightly charges the same,
more or less than major competitors.

N.K. Proteins Pvt. Ltd gives promotional pricing to its wholesaler like:

 One week to two week credits period to its wholesalers.

 Cash rebates to retailers within a specific time period that can help
clear inventories without cutting the stated list price.

 Responding To Competitors Price Change:-

N.K. Proteins Pvt. Ltd some time face aggressive price cutting by smaller
firms trying to build market share. In that situation generally company adopt
two types of price strategy:

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  Maintain Price and Add Value:
The company improves its product-service and communication. The firm may
find it cheaper to maintain price and spend more money to improve
perceived quality than to cut price and operate at a lower margin.

PLACE (DISTRIBUTION):-

Place includes company activities that make the product available to the
target market consumers.

Physical distribution is the delivery of product at the right time at the right
place. It is the combination of the decisions regarding channel of distribution
(wholesalers, retailer, merchant and agents), transportation warehousing and
inventory control.

Distribution channel is the set of interdependent marketing institutions

participating in the marketing activities involved in the movement or the
flow of the product from the primary produce to the ultimate consumer.

 Distribution Channel:-
Distribution channel are set of interdependent organizations involved in the
process of making a product available for use or final consumption.

 Channel Components:-

 All kinds of merchant middlemen, such as wholesalers and retailers.

 All kinds of agent middlemen, such as commission agents, factors,
brokers, warehouse-keeper and so on.

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  All other facilitating agencies, such as common carriers, bankers,
advertising agencies and so on.

 Channel Of Distribution of N.K. Proteins Pvt. Ltd:-

Channel of distributions are over up to the consume but also include the
feedback. The sales team provides the information about the consumers
place, their needs and the changer in their products buy asking them
questions. Sales team gives information to distributors and distributors pass
on this information to QA, QC and R & D department, which transfer this
information to C & F agents.

In today’s business environment N.K. Proteins Pvt. Ltd develop its channel
of distribution which makes the flow of the product easy from factory to
final consumer and middleman are also present in many activities. Middleman
like distributors, commission agents, wholesalers and retailers.

N.K. Proteins Pvt. Ltd have adopted district wise distribution system in Gujarat.
There are 128 authorized distributors of the company in Gujarat N.K.
Proteins distribute edible oil by the way of district wise distribution.

N.K. Proteins has set up a strong distribution network of super stockiest

and sales distributors for its retail operations. This chain helps its wholesale
trade to tap the small traders and thus increase volumes. To ensure the
success of above strategy, the company setup a strategic network of 128
authorized distributors, 50 super stockiest and brokers and trade associates
in Gujarat.

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PROMOTION:-

 Consumer Promotional Activities:-

These are the activities at N.K. Proteins Pvt.Ltd, which relate to consumers. These
activities involve distribution of free sample. Demonstrations, coupons, etc. it is
direct link between the producer an consumers.

 Dealers Promotional Activities:-

These are activities which are related with direct to wholesalers and dealers
which involve trade discount, exhibition, clearing sale cash discount, gifts,
and such other schemes at N.K. Proteins Pvt Ltd.

 Major Promotional Tools Used By N.K. Proteins Pvt Ltd:-

1. Advertising:

 Print media.
 Newspapers.
 Electronics media.

2. Sales Promotion:

 Communications.
 Incentive.
 Invitation.

3. Public Relations and Publicity:

 High credibility.

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  Ability to catch buyers off guard.

4. Personal Selling:

 Personal confrontation with wholesalers and distributors.

 Response after sales.

5. Direct Marketing:

 N.K. Proteins Pvt. Ltd provide facilities of on-line purchase

through internet to purchase different category of edible oil
with different pack size. Internet is becoming one of the most
popular media for advertising, because from internet one can
get information from any part of the world.

SALES & DISTRIBUTION:-

The selling capacity of N.K. Proteins Pvt. Ltd in Gujarat is 40 tonnes per day, 25
tonnes capacity of selling in Maharashtra and in all over India the selling capacity
of the company is 90 tonnes per day. The demand of the company is very high in
Gujarat, Maharashtra, Andhra Pradesh and other western areas. The company
cover 57% of demand in all over country. The company selling groundnut oil in
China for huge profit.

There are four types of distribution channels like manufacturers to wholesalers to

retailers to shops/stores. The N.k. Proteins company distribute there oil in
wholesale and retail both types of market. The company export groundnut oil in
China.

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BRANDING:-

The American Marketing Association defines a brand as “A name, term, sign,

symbol or design or a combination of them, intended to identify the goods or
services of one seller or group of sellers and to differentiate them from those of
competitors.” A Brand is thus a product or service that adds dimensions that
differentiate it in some way from other products or services designed to satisfy
the same need. These differences may be functional, rational or tangible- related
to product performance of the brand. They may also be symbolic, emotional or
intangible- related to what the brand represents.

The N.K. Proteins Pvt. Ltd branding their product by the name of “Tirupati Oil”.
The company brand ambassador is Sonam Kapoor (actress) the N.K. Proteins Pvt.
Ltd Company is one of the biggest branded edible oil industry in India.

SEGMENTATION:-
Market segmentation is the process of dividing a market of potential customers
into groups or segments, based on different characteristics. There are four types
of segmentation in market.

1. Geographic segmentation
2. Demographic segmentation
3. Behaviouristic segmentation
4. Psychographic segmentation

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  Geographic segmentation:-
Geographic segmentation cover nation level, state level or rural and urban level
also. The N.K. Proteins Pvt Ltd has covered the 57% consumer’s demands for
edible oil in all over the country. The N.K. Proteins Pvt Ltddeliver his services in
Gujarat, Maharashtra, Andhra Pradesh and other cities. The company covered
62% demand of the edible oil in Gujarat. The company crushing the 400 tonnes
per day in Gujarat and sale 40 tonnes daily.

 Demographic Segmentation:-

Demographic segmentation divided the market for many variables like age,
gender, family size, income and religion etc. The N.K Proteins Pvt Ltd has
providing the oil for every person and many place in the country, they have not
affected by age group or gender for the use of oil. According to the size of the
family the demand can be increase or decrease.

Like the 10 family members are there, so there is high demand, and in the other
hand 5 family members are there, so there is low demand.

 Behaviouristic Segmentation:-

Behaviouristic segmentation can be based on the consumer’s behaviour, usage,

preference, choices and decision making, the consumers should give their opinion
or preference about the company. For example, in one family there is a regular
user of N.K. Product, they can give their opinion that product is good or bad and
then the family can decide that purchase a product or not. Many times customers
can purchase a product for attractive advertisement.

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  Psychographic segmentation:-

Psychographic segmentation can divide the consumers on the basis of their

personality, lifestyle and attitudes. Personality is very most important for market
segmentation. The attitude is also a part of the personality of the person and the
lifestyle is that how a person can live his life. In the N.K. Proteins Pvt Ltd the
consumers will be divided on the basis of the level.

LIST OF PRODUCTS:-

1. Tirupati cottonseed oil

2. Pankaj refined oil.

3. Sun pride sunflower oil

4. Malaya gold refined Palmolein oil

5. Soya bean oil

6. Groundnut oil.

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 PRODUCTION PROCESS

Vegetable oil refinery in our country is relatively a recent technology inducted in

the past two decades in vegetable oil refining. There are two types of process
available viz. chemical refining & physical refining.

In chemical refining there are three main processes involves viz. Degumming &
Neutralizing. Bleaching & deodorizing for removal of various impurities from
the raw oil So far larger quantities of expeller solvent groundnut oil. Rapeseed oil
is used for edible purpose directly with simple filtration they are physically
purified and they are known as double filtrations oils.

However, due to more and more awareness about various health aspects, like
harmful effects of various natural impurities of raw oils, such as free fatty acid
(FFA), the cause for the cholesterol increase, plant pigments, and phosphatised
etc. consumers prefer refined vegetable oils against simple filtered oils.

Oil refining industry has developed considerably in the last one decade
Furthermore, due to the chronic shortage of vegetable oils in our country. Many
oils, which are not previously used for human consumption, are being processed
and used for human consumption. We have the most integrated automatic and
continue plant from Alfa Laval, Sweden with the capacity of 400 MT per day of
edible oil. In processing various oil in our plan, the following technologies are
used

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DEGUMMING & NEUTRALIZATION:-

Degumming is the process of removal of gum from crude oil, in which they are
dissolved. There are two types of gums; hydra table and non-hydra table gums
can be removed from oil by hot water treatment. Oil contains non-hydra table
gums required to give phosphoric acid treatment for removal of gums.

Neutralization is intended mainly for de-acidifying crude fatty oils or degummed

oils. By treatment of the oil with alkali (normally caustic lye) the alkali will
neutralize the free fatty acids contained in the oil and from soap stock. The soap
stock is heavier than oil and can be removed from the oil by centrifugal
separation. Raw oil is neutralized in short mix plant and controlled the process
parameters. Most often the crude oil is pre-treated with acid for removal of gums.

BLEACHING & FILTERATION:-

Purpose of the bleaching process is the complete or partial removal of the of

colour bodies (pigments) from the oil. The pigments can be destroyed through
chemical attack by oxidizing agents. The colour of the neutralized oil is improved
by treating the oil with bleaching earth or a mixture of bleaching earth and carbon,
that absorbs the colouring substance dissolved in oil

The filtration takes place in two alternatively operating pressure leaf filters, where
the bleaching earth is completely removed from the oil. While one filter is in
operation the other filter is blow with steam order to remove residual oil in the
bleaching earth. After filtration, oil is passed through one of the alternatively
working polish filters before going to the deodorization.

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 DEODORIZATION:-

Deodorization is primarily a high temperature, high vacuum, steam distillation

process. Alfa level continuous deodorizer is based on the latest ensures that air
does not bubble through oil in the event of leakage. The hot oil is enters the
deodorizer and flows continuously under vacuum through a number of trays via
specially designed over flow channels. As the oilprogresses through deodorizer,
fatty acids, aldehydes, ketenes and other unwanted materials are vaporized and
carried out with the stripping steam.

PHYSICAL REFINING:-

In recent years, there is a development of new technology, which is not utilize

any chemical at neutralization of oil for removing of various impurities from the
oil, after suitable per-treatment to the oil refining is done by using physical
methods of separation. Physical refining is process in which oil are refined using
steam and physical methods of separation. This technology is mostly useful for
high FFA oils like palm oil, coconut oil etc.

 CAPACITY INSTALLED:-

In Gujarat there are 5 tank for collecting a raw oil. There are 400-400 MT oil
capacity tank and three 100-100-100 MT oil capacity tank. The company have go
down for 60,000 MT capacity installed in Gujarat. There Refinery plant total
production capacity 450 MT per day. The 200 ml bottle capacity per day is 1000
bottle. The jar capacity is 80,000 or 1, 00,000 tin. The 500 ml pouch filling capacity
is 40 pouches per minute. The storage capacity of total plant is almost 50,000 MT
per year.

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  UTILISATION:-

Utilisation is the action of making practical and effective use of something.

Utilisation consists of useful for consumable product and that satisfy consumers &
their needs. Utilisation depends upon demand of the product in the year, if the
utility increase, than demand increases and if utility decrease demand also
decreases. For example, N.K Protein Pvt. Ltd has a different utility demand in
different year. Tirupati Oil is approx., 2,00,00 MT per year and Sun pride oil
demand utility approx 68,000 MT per year and pankaj oil utility of consumers has
approx 1, 50,000 MT per year.

 PRODUCTION YEAR ON YEAR:-

Production depends on the demand of the product in the market. If there has huge
demand of products then production increase and the other hand, if there has no
demand then the production will be decrease. Many years production increase or
decrease depends upon situation. For example, N.K Protein Pvt.Ltd has different
products demands in different years like, Tirupati Oil demand in the year 2017
could 1, 06, 00 MT and in the 2019 increased by 1, 60,000 MT and N.K company
pankaj oil demand in the year 2017 could 82,600 MT and in the year 2019
increased by 1,20,000 MT. Below the table is showing different years of
production of N.K Proteins Pvt. Ltd.

Product/Year 2016-17 2017-18 2018-19

Tirupati Oil 1,06,000 1,42,000 1,60,000
Pankaj oil 82,600 83,400 1,20,000
Sunpride oil 31,400 42,600 60,000
Soyalite oil 18,600 23,270 31,790
Other oils 21,920 26,230 30,000
Total 2,60,520 3,17,500 4,01,790

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 FINANCE
Finance is the life blood of any business financial management deals with the
finance function of raising funds the investment function of developing these
funds efficiently and the control function of monitoring the end use of the funds,
while performing these function the finance manager always aims to achieve the
right balance between risk and return.

The financial management concern with the planning, management of working

capital, cost of capital & capital structure, financing current assets, capital
expenditure decision Etc.

WORKING CAPITAL:-

There are two concepts of working capital:

 GROSS WORKING CAPITAL :

It refers to the firm’s investment in current asset. Current assets are those assets
which can be converted into cash within an accounting year and includes cash,
debtors, bad dept reserve and stock.

 NET WORKING CAPITAL:

It refers to the difference between current assets and current liabilities.

Current liabilities are those claims of an outsider which are expected to mature
for payment within an accounting year and include creditors, and outstanding
expenses.

Working capital is a short term investment decision where the firm invests in
cash, inventory and receivable which are the components of working capital. To

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manage each component of working capital is the main objective of working
capital management

 FINANCIAL RISK MANAGEMENT:

Financial risk management is the practice of creating economic value in affirms

by asking financial instrument to manage exposure to risk particularly credit risk
and market risk. Financial risk management focuses on when and how to hedge
using financial instrument to manage costly exposures to risk

This notion is captured by the hedging irrelevance proposition in a perfect market

the firm cannot create value by hedging a risk when the price of bearing that risk
within the firms is the same as prices of bearing it outside of the firm.

A general rule of thumb however, is that market risk that result in unique risk for
the firm are the best candidates for financial risk management.

 CASH MANAGEMENT:-

Cash Management is one of the key areas of working capital management. Cash
is the common denominator to which all current assets can be reduced because
the other major liquid assets, that is; receivable and inventory get eventually
converted into cash. This underlines the significance of cash management. The
basic objective cash management are meeting payment schedule and minimizing
funds committed to cash balance. The company’s direct source of funds is
internal.

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 PERSONNEL

In this age, employment or employer both a play very important role in the
business enterprise, every business depends up on the large extend on a quality
or skill capacity knowledge, talented attitudes etc. of its personnel management
thus a growth of business depend on willingness is and ability to work for the
employee.

In today’s competitive word, there are various problems, which are by the top to
bottom management. The firm for proper utilization, personnel management is
the best criterion and it is important to achieve the target.

But whole of visiting “N.K. PROTEINS PVT LTD” Of found that there is a
harmonies relationship between employee and management. In this industry a
promoter also co-relationship between employee an own people, thus there are an
effective utilization of human resources.

 RECRUITMENT, SELECTION & INDUCTION

RECRUITMENT:-

“Recruitment is the process of to discover the source of manpower to meet the

requirement of the staffed schedule and to employee effective measure for
attracting that manpower in adequate number to facilitate effective selection of
an efficient working force.

INTERNAL SOURCES:

The company has all freedom to recruit the staff by way of promotion.
Promotion of an employee to higher position has many advantages they are as
under:

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 a) It encourages the ambitious employee.
b) It builds good morale relations.
c) It is cheaper than outside recruitments
d) It is a good selection because information of the employee is readily
available

EXTERNAL SOURCES:

“The employees recruited from outside is called external recruitment” NKPL.

Has following sources for the external sources.

I. Database available in the company

II. By campus recruitment

III. Through employment

IV. Advertisement – through print media and through TV media

INDUCTION:-
This involves the introduction of an employee to the job and the organization.
The new recruit employee in the company to the new employee so that he can
take pride of his association with the company.

This induction programmed done by this company for the familiarize the new
recruit employee in the company. This induction is depending on his place of
recruiter person in the company like when some managerial level person recruits
in the company so for that induction is done with other parson. They meet all the
department head and manager. Sometime any technical person recruit in the
company so that’s induction is done only with this specific department.

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TRAINING & DEVELOPMENT OF WORKERS:-

Training and development team indicates the process of imparting specific skills,
changing attitude, increasing abilities and knowledge to an employee. Training
and development program helps to improve performance, competency, grow and
acquire maturity of thoughts and action. At N.K. Proteins, training and
development is an ongoing process. The company focuses on the capability of
every workers, deficiencies are identified, than training required by every worker
is found and the areas to be improved are identified. Training program is then
decided accordingly. In fact, training calendars is prepared for the workers every
year for better performance, better out-put and make them feel committed and
satisfied with their jobs and the work environment.

MANPOWER SRENGTH IN THE COMPANY:-

 There are total 1000 workers in all departments.

 Female workers work from 8:00 to 5:30 daily.
 Female workers get 500 Rs per day for their work.

EMPLOYEE REMUNERATION & INCENTIVES:-

 All the salary and pay scale is depends on the basis of the
performance appraisal review.
 It is prepared by the HR manager and the executives director.
 Employee of the marketing department remuneration and incentives
are depends on the production quantity.
 Salary structure for the temporary and permanent employee is different.

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EMPLOYEES BENEFITS:-

 All the company employees get the 26 day leave per year. It
includes16 days PL and 10 days SL/CL.
 Temporary workers get the loan for the 1 month salary with 0%
interest rate and it is recoverable for 10 equal monthly instalment
from salary.
 Permanent workers get the loan for the 2 month salary with 12%
interest rate and it is recoverable for 10 equal monthly instalment
from salary.
 All the loan related decision is taken by the manager.

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 SUGGESTIONS

Through my experience which i had in visiting the industry and from my research,
I can give some suggestion which I feel if it improved this can beneficial for the
company in whole:

 To increase the sale at the time of pick season new incentive schemes and
new type of marketing strategies should be develop.
 Product range should be made available to fulfil the criteria of untapped
western India market.
 As Tirupati brand is famous in India, so new strategies should be develop
so that they can build this iconic brand across the world.

BIBLIOGRAPHY

www.nkproteins.com

www.subcride.com

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