Evaluating Messages-1

Evaluating
Messages
and/or Images
of
Different Types of
Texts
Review
Intercultural
Awareness
Intercultural
Sensitivity
Learning Outcomes
At the end of the lesson, learners should be able to:
1. evaluate multimodal texts critically to enhance receptive skills.
2. convey ideas though oral, audio-visual, and/or web-based

presentations for different target audiences in local and global
settings using appropriate registers.
3. adopt awareness of audience and context in presenting ideas.
4. evaluating messages and/or images of different types of texts.

Types of Text
• Created
• Semi-authentic
• Authentic
• Multi-modal
Multimodal Texts
Linguistic - vocabulary, generic structure, grammar
of oral and written language
Visual - color, vectors, viewpoint in still and
moving images
Audio - volume, pitch and rhythm of music and
sound effects
Gestural - movement, speed and stillness in
facial expressions and body language
Spatial – proximity, direction, position of lay-out and
organization of objects in space
Multimodal Texts can be delivered via different
media or technologies:
books, posters,
paper comics, etc.
slide presentations, e-
books, web pages, blogs, e- digital
posters, animation, videos,
etc.
performances,
live events
Text for Different Target Audience
Elements of a Text
Purpose Audience
Tone Content
Tone.Purpose.Audience.Conten
t
Audience
Content
Tone Purpose
Text and Images: Methods
1. Apply text directly to image
2. Text-in-A-Box
3. Overlay the whole image
4. Blur the image
5. Floor fade
-Adam Noar
Text and Images: Clever
Tricks
1. Add some perspectives.
2. Make the text part of the scene.
3. Add icons for emphasis.
4. Go big.
5. Combine 2-3 different font sizes.
-Adam Noar
Tricks
6. Be bold with key words.
7. Play with orientation.
8. Add shapes for emphasis.
9. Stack your text into an invisible shapes.
10. Combine light and bold fonts together for impact.
-Adam Noar
Tricks
Text and Images: Clever Tricks
1.Add some perspectives.
2.Make the text part of the scene.
3.Add icons for emphasis.
4.Go big.
5.Combine 2-3 different font sizes.
6.Be bold with keywords.
7.Play with orientation.
8.Add shapes for emphasis.
9.Stack your text into an invisible shape.
10. Combine light and bold fonts together for
impact.
Infographic
• An infographic uses words and images to communicate a clear
message.
• It is more appealing and effective as a communication tool
compared to a densely written report.
• Multimodal texts influence your attitudes, decisions and behavior.
• Knowing how these texts use specific words and images can help
you evaluate the soundness and relevance of the message being
communicated.
Sample 1
https://www.rappler.co
m/newsbreak/in-
depth/86205-social-
movements-fight-isis-
social-media
Advertisements
• Advertisements communicate layers of messages to a target audience
through the use of words and images.
• 2 layers of possible meanings: literal or subliminal?
• What message does it want to communicate? How does it communicate
this message? What images are used? What words are used to express
the purpose of the ad? Are the messages literal or not?
• A literal message is based on what the text shows. The reader elicits
the meaning based on what is conveyed explicitly.
• Another layer is the subliminal message, which contains an underlying
meaning. A text does not express this explicitly.
• It may be argued that a subliminal message may be understood only
bu a receiver who is aware of certain meanings that are
associated with specific images and words.
Sample 2
Multimodality
• Like an infographic, the editorial cartoon is a relevant example of
a multimodal text.
• Multimodality refers to “the use or availability of several different
modes, methods, systems, etc. (https://en.oxforddictionaries.com).
It is achieved through the combination of words and images in a
single text. These multimodal materials are tools for communication.
• Other examples are advertisements, both commercial and
political campaign ads, and public service announcements.
Because of the advancements in technology, multimodal texts are
now a familiar feature in web-based materials, such as memes
and blogs.
Because they are used as communication tools to serve a specific
purpose, you need to remember that they are not necessarily
NEUTRAL. If you do not think CRITICALLY, you may
never find out what underlying messages are
communicated that shape your attitude and behavior.
You MUST always INTERROGATE the multimodal materials you see to
avoid being MISLED into believing false notions about
the world we live in.
Multimodal Text 1
Multimodal Text 2
Multimodal Text 3
Task
1. Work in pairs and look for multimodal materials that
are socially relevant and compelling. They may be:
a. infographics in articles
b. commercial advertisements or
c. editorial cartoons
Task
2. Evaluate both the words and images found in the material
by answering the following questions:
a. What is the message?

b. What is the purpose of the message?
c. How is the message conveyed by the text and/or image?
d. Who is the target audience of the message?
e. What is the effect of the message being conveyed in this
manner to the receiver?
Thank you.
1962 J.P. Laurel Highway, Lipa City, Batangas,
4217 Philippines
www.dlsl.edu.ph

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Evaluating

2. convey ideas though oral, audio-visual, and/or web-based

3. adopt awareness of audience and context in presenting ideas.

4. evaluating messages and/or images of different types of texts.

a. What is the message?

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