PRESIDENCY UNIVERSITY

BENGALURU - 560064

Section No. :D

Year & Semester : 2019 & 3rd

Name of the Course and Code : MGT 109

Name of the Program : Business Ethics, CG & CSR

Date of Submission : 25/ 11/ 2019

Prepared by Submitted to
Name: ANIRUDH S SUJITH
Lakshmi Prasanna
ID No: 20182MBA0016 Associate Professor
School of Management
Presidency University
Bengaluru 560 064
 ITC LIMITED: CSR ACTIVITIES

ITC has made a far-reaching contribution to the national cause of livelihood creation,
particularly in rural India. The Company's integrated rural development programme has
helped create a vibrant rural eco-system empowering farmers, enriching the environment and
raising rural incomes. These innovative interventions have reached meaningful scale given
the core focus on empowerment and co-creation, development of institutional frameworks
and capacity building at the grass-roots. By adopting a 360 degree approach to enriching rural
eco-systems, ITC has put in place long term drivers that will contribute meaningfully to the
national priority of employment generation and sustainable growth.

The overarching aim of ITC's social sector engagement is to empower stakeholder

communities to conserve, augment and manage their social and environmental capital in
order to promote sustainable livelihoods or employability on a significant scale.

ITC is committed to make growth more inclusive by focusing on the needs of three identified
stakeholders:

 Rural communities in the Company's operational areas.

 The communities residing in close proximity to the Company's production units.
 The central and state governments, which encourage Public Private Partnerships
(PPPs).

Within this, the three specific objectives are:

 To promote climate-smart rural development by broad-basing farm and off-farm

livelihoods portfolio of the poor and marginalised. Such interventions strengthen the
existing productive base as well as provide alternate sources of incomes, which help
minimise the dependence of farmers on rain-fed crops for economic survival.
 To nurture and develop social capital to create a more level playing field for skill-
related vocations and to meet the competitive demands for higher productivity. Both,
in turn, generate higher incomes and help in alleviating poverty.
 To explore a wider canvas of social initiatives in the interest of the nation. ITC is
committed to pursuing excellence in sustainability and preserving India's unique
cultural heritage.
The major CSR interventions of ITC are as follows:

 Social Forestry:
TC's pioneering initiative of wasteland development through the Social Forestry
Programme cumulatively covers 69,421 hectares in 4,535 villages, impacting over
72,000 poor households. This is part of the Social and Farm Forestry initiative that
has together greened nearly 223,000 hectares to date and generated nearly 100 million
person days of employment for rural households, including poor tribal and marginal
farmers. The agroforestry initiative, that ensures food, fodder and wood security,
cumulatively covered above 18,900 hectares till date.

 Social and Moisture Conservation:

The coverage of ITC's Soil and Moisture Conservation programme, designed to assist
farmers in identified moisture stressed areas, is over 236,000 hectares taking the total
number of water harvesting structures to 7,425.

 Bio Diversity:
Given the essential eco-system services that biodiversity areas provide, especially to
rural households, ITC recognises that its preservation and nurture is crucial for the
long-term sustainability of farming communities. ITC has, accordingly, implemented
several initiatives in its operational areas for the in situ revival and nurture of native
flora and fauna. This only preserves the nation's rich biodiversity, but also ensures a
sustainable future for communities residing in the Company's catchment areas.
The Company scaled up biodiversity conservation in 79 plots till date with the
objective of protecting native flora and fauna and providing other ecosystem services.
Cumulatively, the area under biodiversity now stands at 3,191 hectares.
Reports of some of the bio-diversity conservation initiatives were published in the
International Journal of Biodiversity & Endangered Species – Spain 2014 and also
featured as a case study in the India Business & Biodiversity Initiative (IBBI) report
published by the CII-ITC Centre of Excellence for Sustainable Development and the
Ministry of Environment, Forests & Climate Change.
 ITC has promoted bio-diversity conservation on 22 hectares in Telangana and Andhra
Pradesh. ITC has also collaborated with the Telangana Government to strengthen and
benchmark bio-diversity conservation in the KBR National Park in Hyderabad
covering an area of 140 hectares, thereby enabling FSC certification of the said park.

 Sustainable Agriculture:
ITC's sustainable agriculture programme aims to introduce advanced knowledge and
technology through different packages of farm practices and increase awareness of
farmers on optimum use of natural resources in order to increase farm productivity
and minimise cost of cultivation.
In the first quarter of 2015-16, 194 farmer field schools were functional that
disseminated advanced agro practices to over 5,000 farmers through 1,578
demonstration plots cumulatively covering 18,935 hectares under different crops till
date.
In pursuit of ITC's long term sustainable objective of increasing soil organic carbon, a
total of 3,668 compost units were constructed during the year taking the total number
till date to 23,554 units. In addition, the 'Choupal Pradarshan Khet' promoted field
demonstrations of seed varieties and production practices for improved yield and
quality in soybean, wheat, rice, summer pulses and horticultural crops in more than
1,200 villages covering around 21,000 hectares and more than 60,000 farmers with
focus on sustainable farm practices like moisture conservation, promotion of bio-
fertilisers, zero-tillage, prophylactic pest management, etc.

 Livestock Development:
Livestock development remains a key focus area of ITC's CSR initiatives. The
programme for genetic improvement of cattle through artificial insemination to
produce high yielding crossbred progenies is implemented through 250 Cattle
Development Centres (CDCs) covering over 10,500 villages. These CDCs have
facilitated over 17, 14,500 artificial inseminations till date. ITC's CSR initiatives
aimed at enhancing milk production, increasing dairy farm productivity and ensuring
remunerative prices to farmers in multiple locations continued to make good progress.
In 2014-15, the Dairy Development programme sourced an average of 32,000 litres
per day of milk in Munger and Saharanpur from 6,470 farmers. As part of this
 initiative, an end-to-end mobile enabled farm automation and IT solution for
productivity enhancement, real-time management of cattle herds' health, fertility, milk
quality, productivity and providing farm management inputs to farmers was piloted
during the year and covering 1,000 animals.

 Women Empowerment:
The women's microenterprise programme is specifically designed for women from
economically weaker sections to provide a range of gainful employment opportunities
and support with financial assistance by way of loans and grants. Over 26,000 women
have been covered through 2,332 Self-help Groups (SHG) with total savings of over
Rs. 4 crores. A major thrust was given to financial inclusion of women members by
opening bank accounts for 1,534 women. Cumulatively, over 49,900 women were
gainfully employed either through microenterprises or assisted with loans to pursue
income generating activities.

 Education:
ITC's Primary Education programme is designed to provide children from weaker
sections, access to education with focus on quality and retention. Over 4,53,000
children have benefitted from this programme. In the third quarter of 2015-16, 15
more government primary schools (including Anganwadis) were provided
infrastructure support comprising boundary walls, additional classrooms, sanitation
units, furniture and electrical fittings, thus taking the total number of government
primary schools covered till date to 1,242.