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    WORKSHEET: Define Your Business & Target Audience

    Uploaded by

    Akash Kulkarni
    The document provides a worksheet to help define a business and target audience in three key areas: 1) the purpose of the business by outlining the problem it solves and its solution, 2) positioning the brand by describing what makes it unique and developing a positioning statement, and 3) identifying the target audience by finding a broad group of prospective customers and their pain points.

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    WORKSHEET: Define Your Business & Target Audience

    Uploaded by

    Akash Kulkarni
    171 views3 pages
    The document provides a worksheet to help define a business and target audience in three key areas: 1) the purpose of the business by outlining the problem it solves and its solution, 2) positioning the brand by describing what makes it unique and developing a positioning statement, and 3) identifying the target audience by finding a broad group of prospective customers and their pain points.

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    worksheet_brand.pdf

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    The document provides a worksheet to help define a business and target audience in three key areas: 1) the purpose of the business by outlining the problem it solves and its solution, 2) positioning the brand by describing what makes it unique and developing a positioning statement, and 3) identifying the target audience by finding a broad group of prospective customers and their pain points.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    171 views3 pages

    WORKSHEET: Define Your Business & Target Audience

    Uploaded by

    Akash Kulkarni
    The document provides a worksheet to help define a business and target audience in three key areas: 1) the purpose of the business by outlining the problem it solves and its solution, 2) positioning the brand by describing what makes it unique and developing a positioning statement, and 3) identifying the target audience by finding a broad group of prospective customers and their pain points.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    WORKSHEET: Define Your Business & Target Audience

    Define Your Purpose:

    Why does your business make the world a better place?

    What problem are you solving?

    What is your solution?

    Positioning Your Brand:

    What makes you different?

    Why do you do what you do?


    Positioning statement:

    For (target customer)


    Who (statement of need or opportunity)
    (Product name) is a (product category)
    That (statement of key benefit)
    Unlike (competing alternative)
    (Product name) (Statement of primary differentiation)

    For _________________________________________________
    Who ________________________________________________
    ________________________ is a _________________________
    That ________________________________________________
    Unlike ______________________________________________
    ________________________ ________________________________________________

    Unique Selling Proposition:

    What are similar companies?

    What do they do that is great?

    What can you do differently?


    Personality:

    What is your business personality?

    How will that come across?

    Find Your Audience:

    What is the broadest circle of prospective customers?

    What pain points are these customers experiencing?

    Where is your audience?

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