Bridge Stone Tyre Report
Bridge Stone Tyre Report
Bridge Stone Tyre Report
Submitted by:
Kunal Kumar Sinha
GJUJUL08AC158
JULY (2008-2010)
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B-II/1, MCIE, Delhi-Mathura Road, New Delhi
CERTIFICATE
Prof.
Alok Satsangi
Corporate Relations
Cell
CONTENTS
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Page No.
CHAPTER1 »» CERTIFICATE 3
CHAPTER 2 »» PREFACE 6
CHAPTER 3 »» ACKNOWLEDGEMENT 7
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CHAPTER 7 »» RESEARCH METHODOLOGY 28
RESEARCH DESIGN 29
RESEARCH PROBLEM 29
SITUATIONAL ANALYSIS 29
DATA COLLECTION SOURCE 30
VISITED DEALERS 32
CHAPTER 12»»BIBLIOGRAPHY 62
CHAPTER 13»»ANNEXURE 64
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PREFACE
Perpetual change in business has made inevitable for every business organization to
do environment scanning, so that it may be able to cope with the fastest changes in their
respective field of business and to move with the pace of the industry. The environmental
scanning makes it possible for every organization to study their market and to exploit the
available opportunity.
The Tyre industry has changed during last few years it is expanding tremendously. The
market is getting highly competitive. So it is necessary for mobile the companies to launch
new offers in order to sustain in the market. It is also very necessary for the companies to
provide cost effective and competitive price in the market. The Tyre market is now truly a
buyer’s market, where a lot of variety is available. It is the customers who can make or ruin
the fortune of any company in even a small period of time. Taking this into consideration
this fact every company is fully devoted towards very basic concept of marketing that is the
customer oriented business. “Bridgestone India Private Limited” is one of such companies
This project report is the result of the whole scanning of the company in New Delhi.
Which will lead to the scope of the company in the market? This report will also help them
to improve their laggings in the services. So that it will benefit to the company and
I hope that this report will provide an experimental outlook to the dynamic marketing of
BSID in Delhi.
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ACKNOWLEDGEMENT
Behind this successful undertaking is the blessing & guidance of many. This
gratitude.
prestigious organization.
whose kind and best benediction this training would not have been possible.
throughout this project and without The help of them this project was impossible to
give shape and other staff of sales service and marketing division (BRIDGESTONE
INDIA PRIVATE LIMITED.) for providing facilities and other relevant information
PGDBM Sem II
JULY (2008-2010)
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BRIDGESTONE CORPORATION
Bridgestone the worlds leading tyre company was born in 1931 with aim to serve people by
share of 18.6 % world wide & a profit of $ 797.5 million (88.69 billion Yen). It has
strength of 1.10 lakh of employees serving in nearly 150 countries. Bridgestone is lead by
Mr. Shigeo Watanabe ( President, Chairman of the board & Chief executive officer ).
Bridgestone has 46 tyre plants & 52 non tyre plants for diversified products in 24 nations &
marketing their product in more than 150 nations.Bridgestone is busy in developing &
promoting comprehensive linesof products – from value oriented, medium priced tires to
high performance tires for the worlds highest performance cars – Honda, Toyota,
and other famous brands of cars and other vehicles. Today’s world’s largest tyre
manufacturing company was started by Shojiro Ishibashi in 1931 on the southern Japanese
policy :
rate through TQM with continual improvement in quality, technology, cost &
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Now, as the world's no. 1 tyre and rubber company, Bridgestone Corporation has
made its presence felt on a global scale. It has subsidiaries spread across the globe - from
America to Australia and from Africa to Europe. Leading the quality charts in the tyre
industry, Bridgestone also provides value added services to its customers. Hard work and
un-divided focus on superior products has helped Bridgestone, gain trust of its customers.
only excellent products. Continuing to set new benchmarks for its competitors, Bridgestone
Mission :
Bridgestone is among the worlds leading suppliers of tires of cars, busses, trucks,
air craft cnstruction, mining and civil engineering equipments. Farm tractors, motorcycle
advances and safety for We inherit the words and the spirit of our mission from our
founder. His emphasis on "superior quality" means striving for excellence in technology,
The quest for excellence is a quest for every individual at every Bridgestone
company. So we encourage each other in the spirit of mutual respect and help one another
make the most of our potential. Our commitment to quality is a worldwide commitment.
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We share the values of the community, including the universal desire for a sound
environment and work consistently to improve the quality of life for people everywhere.
Bridgestone mission is global 2020that means to achive the turn over of 2020 billion dollar
upto 2020.
Bridgestones technical centers are located at Tokyo, Akron & Rome on three
the customer. Thechnological leadership is evident in “ state of the art ” passanger car tyre
Bridgestone works closely with auto makers in developing and supplying original
equipments tyres to them. The company supplies tyre to all auto makers in Japan, North
extensive network of special tyre stores, gas stations, repair garages & general retailers. In
every large market they include closely affiliated “ Family channels ” which comprise of
Bridgestone has received 6 consecutive global supplier of the year award from
general motors and it has received first ever contract to supply tyres for factory filament on
a Mercedes Benz model the popular C- class car showing it’s commitment to serve society
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Bridgestone is the world’s largest tyre maker, but in addition to supplying tyres to
most major car manufracturers, the company also makes tyre for heavy equipment (off-
road mining vehicles) and aircrafts. Non tyre products include building materials (roof
tiles), sporting goods (golf balls), indutrial rubber products ( conveyor belts and automotive
houese), marine components (oil booms, fish breeding reservoirs and marine fenders ) and
switches.
The trust that we earn from people in the community makes us proud of our
people’s highest expectations. We earn people’s trust by providing products and services
that make life safer and more fun and fulfilling. That trust becomes visible to us through
our interaction with customers and with all the members of the community. It makes us
The crucial linkage between the trust and the pride is action. Only through concrete
action we can earn the trust that becomes the basis for our pride in our company and
products. Only when that pride motivates us to become even better we can continue to earn
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Management stance
1. Focus continuously on the future and pursue continuing growth in corporate value.
3. Understand and honor fully the ethical values, moral practices and legal regulations
4. View ourselves through the eyes of our customers and adapt our approach
6. Take our future into our own hands by leading our industry in introducing
Certification
Our 'Passion for Excellence' has driven us to stand out in every facet of the tyre industry.
The credentials received by us are great motivators to better our performance every
moment.
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Quality Management System Standard: ISO / TS 16949: 2002, applicable to
"Design & manufacture of steel belted radial tyres & tubes for passenger cars
( BSJ ), world leader in tyres and rubber goods, the Associated Cement Companies Limited
(ACC), India a leader in Indian cement industry. There were two other silent but strong
promoters for the company- Mitsui And Corporation Limited of Japan & TATA
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COMMERCIAL SALE : JUL 1998
With such high pedigree, it was natural that there would be strong support from the
promoters because of which, Kheda plant of BAIL was set up in a record time. Further
more, BAIL established itself soon as a leader in radial tyre for passanger vehicles in India
due to strong technological support from BSJ, and BRIDGESTONE became a well
Soon ACC and TELCO who had core business in other area, desired to put out of
BAIL. Also Mistui & corporation felt that they should sell their shares in BAIL to BSJ,
who therefore bought all the shares of ACC, TELCO and Mitsui and became 100 % owner
of BAIL. BSJ, ACC and TELCO signed shares purchase agreement and shares were finally
transferred to BSJ on 14th February 2003. BSJ then filled an application with appropriate
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authority for chage of name of the company Bridgestone India Limited which was done on
Considering the fact that BSJ became singal parent of Bridgestone company and
there being no public intrest is involved, it was appropriate to change the company status
from public limited to private limited. Accordingly action was ignited to change the status
and finally a new certificate of incorporation was issuedby the registrar of company in the
Thus the company, BAIL has finally transformed into BSID, which is fully owned
subsidiary of Bridgeston corporation Tokyo, Japana fact of which we all are really proud
of.
The company is manfacturing radial tyres for car passangers and light van. It has
managed to garner original equipment manufracturer (OEM) status for Maruti Udyog
Limited, Daewoo, Honda, Telco, Fiat, General Motors, Mahindra and Mahindra, Toyota,
Ford and Hindustan motors in India. It caters cars like Alto, Wagon R, Versa, Sx4, Santro,
Verna, Sierra, Sienna, City,Civic, Accord, Scorpio, Bolero, Accent, Santro, Lancer,
The company is only focusing in radials. It has 3 million tyre per annum capacity
plant at Kheda, Pithampur ( Dhar district) near Indore. The head office is at Indore and 33
Bridgestone has introduced 7 series and 37 sizes of tyres for theIndian market in
passanger car multiutility vehicle cateogary. They are “ S- series ” (S248-80’s and S322-
70’s) Potenza (RE88), for car segment and multiutility vehicle Dueler (689), Turanza
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PRESENT PERFORMANCE
has become one of the major suppliers to almost all the reputed car-manufacturing
companies in India. Quality has always been a premium at Bridgestone and the strict
standards followed, are certified by the world's leading authority in quality certifications.
With a vast network of more than 1,000 dealers spread across India, efforts are being
constantly taken to increase this penetration level and make the quality tyres available even
newspapers.
4. CEAT A RPG group company. It has also an dominent share in the market.
5. BIRLA A Birla group company. Add only few patterns and size available.
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Important MNC competitors of Bridgestone in India
2. GOODYEAR Present in the Indian market since long. MNC company with strong
4. PIRELLI Italian tyre giant has sought license for commercial production of
tyres in India
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The story of rubber starts from the time of John Boyd Dunlop who invented the first
pneumatic tyre way back in 1888. The industry has come a long way both globally as well
as domestically. In India the tyre industry was born in 1926 with establishment of the first
tyre company, the tyre industry saw the entry of players and concurrently grew until the
late 70’s. With wave of liberalization, sweeping the land in 1992, the industry saw the entry
The size of the tyre industry in India has been estimated at Rs.78 billion in 2001-02.
At an expected growth rate of around 6 % per annum, the tyre industry is expected to
vehicle population. Hence, the size and growth of the tyre industry is related to that of
automobile industry. The size of the domestic tyre industry is estimated at around 15% of
the size of the domestic automobile industry. The size of the global tyre industry was
estimated at around USD 72 billion in 2001, with a long-term trend o growth of 2-3 % per
annum.
In the domestic market, commercial vehicle tyre account for 80% of the total tyre
demand, in value terms, as compared with 30% globally. The share of commercial vehicle
tyres in total tyre demand is high, as commercial vehicles are at amore advanced stage of
demand growth in India, as compared with the passenger vehicle, such as car. However a
higher rate of growth in cars and motorcycles, as compared with those commercial
vehicles, is expected to result in a gradual increase in share of the passenger vehicle tyre
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Profile
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FACTORS RELATED TO TYRE INDUSTRY
cost of imported raw materials will yield benefits for raw material intensive
2. Replacement demand (Passenger car segment):- The high level of growth in car
sales (56%) in 1999-2000 is likely to get translated into replacement sales during
2001-02.
passenger car segment tyre industry is poised to achieve even higher level of
4. Exports: - Tyre export is likely to remain steady and grow at current level at 6 – 8
% over the next 2-3 years. Chinas entry into WTO is going to be a major
determining factor.
5. Imports: - It is likely to increase in number but considering a low base and high
volume of domestic production in all category such imports are not likely to have
6. Price increase:- Much like any other sector as per force one tyre company or
another will have to increase tyre price with the objective of improving its financial
condition.
The future outlook for the next 2-3 years, it is estimated that the growth in tyre
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Products
Tyre made in India broadly classified as Cross ply and radials. The main
difference between these two tyres is the direction in which ply cods are arranged & the
type of reinforcement medium used in the cross ply and fabric cod of the tyre crisscross
each other & the major reinforcing medium used are rayon and nylon tyre cords. Radial
tyres have flexible sidewalls and the reinforcing medium include polyester, nylon,
fiberglass & steel. A radial tyre provides certain advantages like better vehicle control,
longer life, better road holding and lower fuel consumption. They even reduce the
occurrence of flats in Indian road condition. However cross plies can be retreated twice
during the lifetime of the tyre and give the cost of a new tyre it comes out much cheaper.
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CONTENTS OF TYRE
NATURAL RUBBER
CARBON BLACK
RUBBER CHEMICAL
BUTYL RUBBER
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PARTS OF TYRES
BEAD CORE: This part of tyre is responsible for the grip of the tyre on the rim.
SIDEWALL: It is the softest part of the tyre between thread and bead responsible for
turning comfort.
TREAD : It comes in contact with road. It is the hardest and toughest part of the
PLY CORD : It connects different parts as bracer steel strips and beads together.
CARACAS : It is a rubber bounded core structure of the tyre with bead, which
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TYRE SIZE DESIGNATION
145/70 R 12 69 S
Speed symbol
Load index
at which the tyre is rated to carry maximum load (mass), the tyre
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index, under specified condition. Conditions.
Example Example
B – 50
C – 60
D – 65 60 250
E – 70 61 257
F – 80 62 265
G – 90 63 272
S – 180 64 280
65 290
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EXECUTIVE SUMMARY
Objective:-
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Based on above data & observation how it can be implemented to increase sales &
For first purpose I have used the primary data by visiting dealers in Delhi region as
For second objective the primary data I have approaches more than 60 dealers that
For this purpose first I have collected their address through Bridgestone office and
visited them with my questionnaire to collect the relevant information for my project.
After collecting all the information and analyzing them the following conclusion
can be made.
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Dealer’s views
According to dealers the product quality is very good. Their first requirement is up
to date price list. They are not fully satisfied with the margin of products.
It’s quite apparent means nothing is vague, rather it is known to all that dealers are
the key factor to sale the product in the current market, and product qualities are also the
major factor for selling the product. Dealer’s reputation is also the major issue to promote a
product.
Market research by the dealer’s point of views will be beneficial to the company.
By marketing research we can know about the dealer’s requirement as well as the
the volume of sales the product, these all can be calculated by the marketing research.
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The tyre market comprises of 3 segments, the Original Equipment, Replacement
segment and Export segment. In which Bridgestone do not export tires from India, so we
Demand of TYRES is related to the production of vehicles during the year. While
demand from the replacement segment is related to the average population of vehicles for
automobile segment that are in earlier growth phase like Hyundai, TATA, Honda and
Maruti.
Where as for automobile segment where the growth rate is stabilized like taxis, the
Dealers work as link between customers & producers. As per the customer
requirement they purchase product from the producer & provide it for consumer. They
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RESEARCH METHODOLOGY
Research design
Since the operation in India is limited to only this segment Bridgestone India private
Research problem
To increase the market share, Bridgestone India private limited has to understand
the policies, strategies and tactics of the competitors to evolve a distribution channel
development strategy. An insight of the competitor standing and the preference of the
channel members of the distribution network will have to formulate the strategy for
Situational analysis
There are increased from many fronts to maintain & increase market share of
There has been a constant threat from multinational players like Michelin,
All Indian major players in the market have producing radial tiers. They are in the
market for substantially long time to challenge Bridgestone India private limited.
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Data collection sources
Primary Data:
Primary data is that which is collected since the research problem is related to the
distribution channel and penetration so the source for collection of the data is dealer.
Secondary data:
Secondary data is that data which is collected from various sources like websites,
The primary data from the dealers is collected by the survey method.
The data collection instruments are Questionnaire and interview used for the
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Competitive standing of various companies on the attributes preferred by the
The questionnaires is formed considering the facts that it should not be too lengthy,
contain all the relevant information only and is formed with multiple choice questions.
The questionnaires were followed by the interview which was focused on getting
Sampling plan:
Dealers
Bridgestone has divided the whole New Delhi region into four areas as North Delhi,
West Delhi, South Delhi A, South Delhi B. I surveyed in the South Delhi & north Delhi
Sampling unit:
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Sampling method:
The sampling plan or the method is the non-probability Quota sampling. The quotas
Limitations of survey:
dealers. Hence there are chances that the preference and responses of some
channel members are left out from the survey and are not represented in the
conclusion.
There may be errors in the survey owing to the faulty data provided by the
dealers.
The questions which were not responded by the dealers were analyzed with the total
number of respondent for that particular question. Microsoft word & Microsoft excel was
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VISITED DEALERS:
2. GALAXY MOTORS
5. TYRE VILLA
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15. TYRE KING
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34. ALLIED AGENCIES
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ANALYSIS OF
DEALERS VIEWS
Dealers surveyed in New Delhi region. In this survey I Visited More Than 60 Dealers
Shop. Dealers were surveyed to find out the market situation of Bridgestone tyres. The
Dealers were asked to fill up the questionnaire. Out Of 60 Dealers, 40 were Filled Up The
questionnaire. Dealears Views Are The Key To Promote The Product In The Market.
Majority of dealers said that more than 90% sale depends on dealers goodwill in the
Market. According to few dealers 50% sales of product depends on Sell in Scheme.
On The Basis Of Dealers Views The Questions Of Questionnaire Are Analyze One By
One.
= Out of 40 dealers, 65% Of Dealers Said Bridgestone Is the First Preferable Brand
by the Customers.
= 30% Of Dealers Said MRF Is The First Preferable Brand By The Customers.
= 2.5% Of Dealers Said JKTYRE Is The First Preferable Brand By The Customers.
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2. Rating to the different brands on the basis of quality?
= Out Of 40, 57.5% Of Dealers Said Bridgestone Is The Best Quality STyre On The
Scale Of 6.
= 22.5% Of Dealers Said MRF Is The Best Quality Tyre On The Scale Of 6.
Scale of 6.
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2. Rating On The Basis Of Claim Handling On the Scale of Six.
The Scale Of 6.
= 35% Of Dealers Said JKTYRE Is The Best Manufacture Claim Handler On The
Scale Of 6.
=10% Of Dealers Said Goodyear Is The Best Manufacture Claim Handler On The
Scale Of 6.
=15% Of Dealers Said MRF Is The Best Manufacture Claim Handler On The Scale
of 6.
Scale of 6.
=3% Of Dealers Said CEAT Is The Best Manufacture Claim Handler On The Scale
Of 6.
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3. The Percentage Of Tyre Brands To Be Sold By 41 Dealers =
• Bridgestone = 43.5%
• Goodyear =12.75%
• JKTYRE =16.50%
• MRF =13.87%
• Michelin =6.45%
• Ceat =6.90%
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3. Is the delivery done within 24 hours of order capture?
• Out of 46 Dealers, 90% of Dealers Said Bridgestone Done the Delivery with
in 24 hours.
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4. Which brand is available to you always (which one provides you the fastest
service)?
• Out of 40 Dealers, 82% of Dealers Said Bridgestone Provide Them The Fastest
Service.
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5. Is there any specific supervisor or merchandiser visiting to your outlet?
• 72.22% of Dealers said that Supervisor from Goodyear Used to Come over
There.
Over There.
• 65.62% of Dealers Said That Supervisor From MRF Used to Come Over
There.
• 73.91% of Dealers Said That Supervisor From Michelin Used to Come Over
There.
• 47.82% of Dealers Said That Supervisor From Ceat Used to Come Over
There.
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6. Rating the highest customer promotion scheme given by The Brands on the Scale of 6.
• Out of 40 Dealers, 62.5% of Dealers Said Bridgestone Given The Highest Customer
Promotion Scheme.
Scheme.
Scheme.
Scheme.
Scheme.
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6. The leading brand for selling the following sizes of tyres in current market on the
Scale of 6?
A. 155/70R13
• Out of 40 Dealers, 77.5% of Dealers said Bridgestone Is the Leading brand For
• 7.5% of Dealers Said Goodyear Is the Leading brand For Selling This Particular
• 2.5% of Dealers Said JKTYRE Is the Leading brand For Selling This Particular size
• 10% of Dealers Said MRF Is the Leading brand For Selling This Particular size of
• 2.5% of Dealers Said Michelin Is the Leading brand For Selling This Particular size
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B. 145/70R13
• Out of 40 Dealers, 52.5% of Dealers said Bridgestone Is the Leading brand For
• 2.5% of Dealers said Goodyear Is the Leading brand For Selling This Particular size
• 27.5% of Dealers said JKTYRE Is the Leading brand For Selling This Particular
• 17.5% of Dealers Said MRF Is the Leading brand For Selling This Particular size of
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C. 165/65R13
• Out of 40 dealers, 47.5% of dealers said Bridgestone Is the Leading brand For
• 7.5% of dealers said Goodyear Is the Leading brand For Selling This Particular size
• 12.5% of Dealers said JKTYRE Is the Leading brand For Selling This Particular
• 22.5% of Dealers Said MRF Is the Leading brand For Selling This Particular size of
• 2.5% of Dealers said MICHELIN Is the Leading brand For Selling This Particular
• 2.5% of Dealers said CEAT Is the Leading brand For Selling This Particular size of
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D. 175/70R13
• Out of 40 dealers, 70% of dealers said Bridgestone Is the Leading brand For
• 12.5% of dealers said Goodyear Is the Leading brand For Selling This Particular
• 10% of Dealers said JKTYRE Is the Leading brand For Selling This Particular size
• 5% of Dealers said MRF Is the Leading brand For Selling This Particular size of
• 2.5% of Dealers said MICHELIN Is the Leading brand For Selling This Particular
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E. 185/65R14.
• Out of 40 dealers, 60% of dealers said Bridgestone Is the Leading brand For Selling
• 17.5% of dealers said GOODYEAR Is the Leading brand For Selling This
• 12.5% of dealers said JK TYRE Is the Leading brand For Selling This Particular
• 7.5% of dealers said MRF Is the Leading brand For Selling This Particular size of
• 2.5% of dealers said MICHELIN Is the Leading brand For Selling This Particular
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F. 195/60R15.
• Out of 40 Dealers, 65% of dealers said Bridgestone Is the Leading brand For
• 10% of dealers said GOODYEAR Is the Leading brand For Selling This Particular
• 12.5% of dealers said JK TYRE Is the Leading brand For Selling This Particular
• 7.5% of dealers said MRF Is the Leading brand For Selling This Particular size of
• 5% of dealers said MICHELIN Is the Leading brand For Selling This Particular size
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G. 205/65R15.
• Out of 40 dealers, 65% of dealers said Bridgestone Is the Leading brand For Selling
• 17.5% of dealers said GOODYEAR Is the Leading brand For Selling This
• 7.5% of dealers said JK TYRE Is the Leading brand For Selling This Particular size
• 5% of dealers said MRF Is the Leading brand For Selling This Particular size of
• 2.5% of dealers said MICHELIN Is the Leading brand For Selling This Particular
• 2.5% of dealers said CEAT Is the Leading brand For Selling This Particular size of
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7. The Brand Which is Proving more Margin to the Dealers :
margin.
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8. Do you feel that Bridgestone monitoring the effectiveness of its advertising?
advertising and rest 13 dealers said Bridgestone is not monitoring the effectiveness
of its advertising.
• Many dealers are not exposing the scheme banners that are running by the company
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9. What is the average percentage of target you achieve in a month? For selling the
product.
• Out of 40 dealers, 17 dealers said I achieve 100% of target at the end of the
month.
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10. Does the customer aware about the scheme before come to the shop or you make
them aware about promotion scheme running by the companies? Give the
• According to the survey of market 19% customers aware about the sellout
areas and the major segment behind that is advertising of these scheme
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11. Which scheme is the most important for selling the product, sell in or sellout?
• Out of 40 dealers,28 dealers said sell in is the most important scheme for
selling the product and rest 12 dealers said sellout is best scheme for selling
the product.
• Many dealers have said different –different opinions such as the dealer “new
• As per the opinion of “Guru kripa autos” (tyre clinic) have said sell in
scheme is important from dealers point of views, but from the companies
point of views sellout schemes more important provided the dealers passes
• Some of dealers openly said if I am not getting good margin over the product,
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CONCLUSION AND RECOMMENDATION
The Bridgestone is the first preferable brand by the customer in the current market.
Leading the quality charts in the tyre industry, Bridgestone also provides value
added services to its customers. Hard work and un-divided focus on superior products has
Bridgestone also leading in claim handle segment but few dealers are not satisfied
Non dealers are also selling the Bridgestone tyres in heavy quantity.
As far the position is concerned Bridgestone is a leading one but needs more
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Bridgestone is the leading brand for selling the most demanded sizes of tyres by the
customers.
Bridgestone is not providing good margin to dealers and this segment is very much
because more than 70% dealers said sell in scheme is most beneficial for selling the prodct,
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SWOT ANALYSIS OF BRIDGESTONE INDIA
PRIVATE LIMITED
Strength
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Weakness
1. Expensive.
Opportunity
3. Bus & truck tyre market as the company has strong presence in metros.
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Threat
1. Competitors like MRF, GOODYEAR & JK have already a strong presence in India.
3. Many dealers are not aware about technical knowledge of Bridgestone tyres for
4. The competitors have a lower price as compared to Bridgestone India Pvt. Ltd.
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ORGANISATIONAL CHART OF BRIDGESTONE PRIVATE LIMITED
DIRECTOR (REPLACEMENT)
MANAGEMENT TRAINEE
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Product flow through OE dealers
BPC
BSID
B-Shop OE Customers
Dealers
Competitor
Dealers
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BIBLIOGRAPHY
Books Referred
management education
(Singapore)
Pvt. Ltd.
th
Kothari, C.R. Research 4 Vishwa 2006
methodology prakashan
Magazine
MOTORING
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INDEX
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1. PREFACE
2. ACKNOWLEDGEMENT
3. COMPANY PROFILE
4. INDUSTRIAL PROFILE
5. INTRODUCTION TO TOPIC
6. RESEARCH METHODOLOGY
9. SWOT ANALYSIS
11. BIBLIOGRAPHY
12. ANNEXURE
13. QUESTIONNAIRE
QUESTIONNAIRE
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NAME………………………………………………………….................
ADDRESS………………………………………………………………..
PHONE No……………………...
TYRE
2. Give the rating to the different brands on the basis of quality, on the scale of 6?
TYRE
3. Which brand is providing you good performance & claim handling give the rating on
the scale of 6?
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TYRE
NE AR N
Compan
Salesma
n
Wholesal
er
Others
NE
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GOODYEAR
JK TYRE
MRF
MICHELIN
CEAT
BRIDGESTONE Yes No
GOODYEAR Yes No
JK TYRE Yes No
MRF Yes No
MICHELIN Yes No
CEAT Yes No
7. Which brand is available to you always (which one provides you the fastest service)?
BRIDGESTONE Yes No
GOODYEAR Yes No
JK TYRE Yes No
MRF Yes No
MICHELIN Yes No
CEAT Yes No
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9. Which brand is giving the highest customer promotion scheme?(Give the rating on the
scale of 6)
TYRE
11. Which brand is the leading for selling the following sizes of tyres in current market?
TYRE
155/70R13
145/70R13
165/65R13
175/70R13
185/65R14
195/60R15
205/65R15
12. Which brand is providing you more margin as per the rating on the scale of 6?
13. Do you feel that Bridgestone monitoring the effectiveness of its advertising?
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Yes ………… No ………….
……….…………
15. Does the customer aware about the scheme before come to the shop or you make them
aware about promotion scheme running by the companies? Give the % of customer
……………………………….
16. Which scheme is the most important for selling the product, sellin or sellout?
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THANKING YOU
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