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    BCG InsideSherpa Core Strategy - Telco

    Uploaded by

    Sai Swaroop Mandal
    imp

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    © All Rights Reserved
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    BCG InsideSherpa Core Strategy - Telco

    Uploaded by

    Sai Swaroop Mandal
    365 views2 pages
    imp

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    © © All Rights Reserved

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    imp

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    365 views2 pages

    BCG InsideSherpa Core Strategy - Telco

    Uploaded by

    Sai Swaroop Mandal
    imp

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Key insights from consumer survey defines

    our target market

    < 30 year olds, who upgrade


    Segment demographic
    their phones every 24 months
    Target Market
    Marketing Opportunity 1 Low upfront & total costs
    “Young Achievers”
    Active millennials

    Copyright © 2019 by Boston Consulting Group. All rights reserved.


    concerned with the
    Cost savings with frequent
    Marketing Opportunity 2 latest technology and
    upgrades
    trendy lifestyle

    Marketing Opportunity 3 Inclusive of insurance

    0
    Market ‘SIM-Only + Leasing’ plan as “Save & Upgrade” plan

    No proposed changes required to the current SIM-Only + Leasing plan

    Annual amount paid by customer Existing 24 mth Plan Save & Upgrade Plan
    Total payment Total payment Savings

    Change phone every 12 months $1,689 $1,308 22.56%

    Change phone every 24 months $1,190 $1,108 6.89%

    Change phone every 36 months $1,173 $1,041 11.25%

    Copyright © 2019 by Boston Consulting Group. All rights reserved.


    Evaluation Matrix Existing 24 mth Plan Save & Upgrade Plan
    Low initial cash outlay No ($100) Yes ($0)

    Average cost per GB of data (excl. calls and SMS) High ($18.76) Low ($16.01)

    24month upgraders enticed to upgrade more frequently No Yes

    Damages covered by insurance No Yes

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