ENG_B2.

0703R

Steve Jobs
Modern Communication & Progress
Reading & Writing
Level B2

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Steve Jobs Outline

Content
Steve Jobs has changed the way many of us communicate with one another. From
Macs to iPhones, he has created a user-friendly system that is used worldwide.
This text will give you some insight on Steve Jobs his inventions.

Learning Outcomes
• Learn new vocabulary related to technology and communication.
• Practice reading comprehension and writing.
• Gain useful information about Steve Jobs and his world of innovations.

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Text

Steve Jobs
Steven Paul "Steve" Jobs was an American entrepreneur, marketer,
and inventor, who was the co-founder, chairman, and CEO of Apple
Inc. Through Apple, he is widely recognized as a charismatic and
design-driven pioneer of the personal computer revolution.

As the new CEO of the company,

Jobs oversaw the development of
the iMac, iTunes, iPod, iPhone, and
iPad, and on the services side, the
company's Apple Retail Stores,
iTunes Store and the App Store.

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Text

Jobs's design aesthetic was influenced by the modernist

architectural style of Joseph Eichler and the industrial designs of
Braun's Dieter Rams. His design sense was also greatly influenced
by the Buddhism which he experienced in India while on his seven-
month spiritual journey.
The Macintosh was introduced in
January 1984. The computer had no
"Mac" name on the front, but rather
just the Apple logo. Apple co-
founder and former Apple engineer
Steve Wozniak said that the
Macintosh failed under Steve Jobs,
and that it wasn't until Jobs left that
it became a success.
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Text

In 1985, Jobs started a company that built workstation computers.

The NeXT Computer was introduced in 1988 at a lavish launch event.
Tim Berners-Lee created the world's first web browser on the NeXT
Computer.

The NeXT Computer was the basis for today's Macintosh OS X and
iPhone operating system (iOS).
Apple iMac was introduced in 1998 and its innovative design was
directly the result of Jobs's return to Apple. The iMac featured some
technical innovations, such as having USB ports as the only device
inputs.
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Text

The first generation of iPod

was released October 23,
2001. The major innovation
of the iPod was its small size
achieved by using a 1.8"
hard drive compared to the
2.5" drives common to
players at that time.

The capacity of the first generation iPod ranged from 5G to 10

Gigabytes. The introduction of the iPod resulted in Apple
becoming a major player in the music industry. Also, the iPod's
success prepared the way for the iTunes music store and the
iPhone.

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Text

The Apple iPhone is a small device

with multimedia capabilities and
functions as a quad-band touch
screen smartphone. The iPhone 3G
had three key features: support for
GPS, 3G data and tri-band
UMTS/HSDPA. In June 2009, the
iPhone 3GS, whose improvements
included voice control, a better
camera, and a faster processor, was
introduced by Phil Schiller. The
iPhone 4 is thinner, has a five
megapixel camera capable of
recording video in 720p HD。

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Text

Jobs received a number of honors and public recognition

for his influence in the technology and music industries. He
has been referred to as "legendary", a "futurist" and a
"visionary“ and has been described as "design
perfectionist.“

His death affected many people worldwide, and he will

surely be remembered as the "Father of the Digital
Revolution."

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Vocabulary

1) inventor 11) device

2) CEO 12) touch screen
3) development 13) technology
4) engineer 14) capacity
5) innovation 15) retail store

6) launch
7) release
8) web browser
9) operating system
10) hard drive

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Vocabulary

V - verb, N - noun, A - Adjective

Aesthetic A Astethics N
Development N Develop V developing A
Record N record V
Industrial A Industry N industrialise V
Influence N Influence V influential A
Processor N Process V
Innovative A Innovation N innovate V
Design N Design V

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Vocabulary V + technology

be influenced by
launch
oversee

improve
develop

industrialise
create

pioneer invent introduce

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Open Vocabulary

Students note vocabulary they have further questions about

design-driven visionary
perfectionist honors
entrepreneur public recognition
multimedia feature
USB Port generation
marketer lavish
design-driven co-founder
logo chairman

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Review
Text

1. design a design

2. record a record

3. launch a launch

4. release a release

Please note that there are some tricky words that

look and sound exactly the same (except for record).
They can be used as either nouns or verbs
depending on the context.

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Exercises

Writing

Answer the questions below

Who was Steve Jobs?
a) Marketer and inventor.
b) Musician
c) English teacher
Where did Jobs get inspiration from?
a) From his parents
b) From modernist architectural style and buddism
c) From Renaissance and shintoism
Who created the very first world web browser on NeXT Computer?
a) Steven Jobs
b) Tim Berners-Lee
c) Joseph Eichler
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Exercises

Writing

True or False
Macintosh became successful only after Steve Jobs left the company.
a) True
b) False

The first Ipod was rather big using a 2.5“ hard drive.
a) True
b) False

Apple became a major player in the music industry after the introduction of the
Iphone.
a) True
b) False

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Exercises

Writing

Complete the sentences

Steve Jobs was a co-founder,chairman and CEO of… ?
a) … Apple Inc.
b) … Sony Inc.
c) ...Facebook
Jobs‘s design sense was influenced by Buddhism thanks to … ?
a) … his trip to India.
b) … the monk he met in Japan.
c) … his mother who was a practicing Buddhist.
iPod‘s success became a platform for… ?
a) … Jobs‘s promotion in the company.
b) … for the launch of the iTunes music store and iPhone.
c) … creation of new company.
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Exercises

Speaking
Open-ended questions
Answer in paragraph form

1) Where did Steve Jobs get his inspiration from?

2) What was NeXT Computer used for?

3) What did first iPod look like?

4) What were key feautures of iPhone 3G?

5) Why Steve Jobs receive public recognition?

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Exercises

Speaking

True or False

1. Steve Jobs is considered a True False

 
pioneer of the personal
computer revolution.
2. Steve Jobs created the  
world‘s first web browser on
the NeXT Computer.
3. iPhone 4 was thinner in size  
and had an 8 megapixel
camera.
4. The capacity of first iPod was
 
from 5 to 10 Gigabytes.
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Exercises

Speaking
Match the following words with their
definitions. Look for the answers in the text.

iPhone   a company with iMac,iPhone,iPod

iPod  being its major products.
NeXT Computer   a computer with techniqal
iMac  innovations such as USB port.
Apple Inc.   a computer which was used for the
iPhone operating system.
 is a small device with multimedia
capabilities and a touch-screen.

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Exercises

Speaking

Choose the correct interpretation

Steve Jobs was a pioneer of personal computer revolution.
a) Steve Jobs was the first one to introduce advanced technology in
personal computers.
b) Steve Jobs was the main engineer who created personal computers.

iPhone functions as a touch screen smartphone.

a) It has a screen sensitive to human touch.
b) It has a screen that can talk.

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Exercises

Speaking

Opinion

1) What do you think of Apple Inc.?

2) Do you use iPhone or iMac? Why? Why not?

3) Why is it necessary to use technology in the 21st century?

4) Are you for or against iPhone popularity?

5) Which smartphone operating system do you prefer, Apple

or Android? State your reasons.

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Exercises

Writing

Write a summary

 Steve Jobs as a CEO of Apple  Iphone creation and popularity

 Apple main products  Steve Jobs and his honors.
 First Macintosh
 The use of NeXT Computer
 iPod introduction

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Exercises

Writing

Opinion

Most people cannot live without smartphones or

computers. They even use them when they are on
holiday. Do you think technology is getting more
powerful nowadays? Do you see it as a positive or
negative thing?

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Thank you

We would like to thank

the following sources for their content
Text Steve Jobs, Images Shutterstock – ID 286329473
http://en.wikipedia.org/wiki/Steve_Jobs Shutterstock – ID 284533274
Retrieved at 05.11.2014, Creative
Shutterstock – ID 279051392
Commons license
Shutterstock – ID 185899313
Shutterstock – ID 286546826
Shutterstock – ID 87402590

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Thank you
for choosing to learn
with

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