Topic/Lesson Name Content Standards Performance Standards Learning Competencies

GRADES 1 TO 12 SCHOOL LEON GUINTO MEMORIAL COLLEGE, INC.
GRADE LEVEL 12- HUMSS BLK 1

DAILY LESSON LOG TEACHER CHRISTIAN MARK A. AYALA LEARNING AREA MEDIA AND INFORMATION
LITERACY
TEACHING DATES AND MONDAY TO THURSDAY QUARTER First/ SESSION 19
TIME 3:40-4:40
TOPIC/LESSON NAME People Media (Lec)

CONTENT STANDARDS The learners demonstrate an understanding of people media and gain the comprehensive
knowledge to effectively evaluate them.
PERFORMANCE STANDARDS The learners shall understand the similarities and differences of people as a medium of
information.
LEARNING COMPETENCIES • Cite studies to support theories on the positive and negative effects of media and
information on the individual and society. MIL11/12PM-IVa-I
• Describe the different dimensions of people media. MIL11/12PM-IVa-I
• Categorize different examples of people and state reasons for such categorizations.
MIL11/12PM-IVa-2
SPECIFIC LEARNING OUTCOMES At the end of the lesson, the learners must be able to:
• Explain from the studies how media affects the individual and the society.
• Identify and explain the different roles of people in media and information.
• Describe how people can be a medium of communication to other people.
• Write an article on how social media affects each learner’s own family,community,
and self.
TIME ALLOTMENT 60 minutes
MATERIALS raw materials, school supplies
RESOURCES Media and Information Literacy in the 21st Century by; Angelito P. Bautista Jr. & Jessica
Mariz R. Ignacio, Brilliant Creations Pub.
Teaching Guide for Senior High School MEDIA AND INFORMATION LITERACY Philippine
Norma University
PROCEDURES MEETING LEARNER’S NEED

INTRODUCTION
1. Present the topic titles on different resources of media and information:
a. People Media
b. Text
c. Visual Teacher Tip
d. Audio Show the learners the multimedia diagram.
e. Motion
f. Manipulative / Interactive
g. Multimedia
2. Highlight that People Media and Information as the topic for today’s session. State the objectives of the lesson.
3. Show to the learners prepared ads (cut outs of ads from newspapers and/or printouts from the Internet) on media-related
jobs.
4. Distribute the materials to groups and ask them to identify the different jobs found in the ads.
5. Ask the learners to identify the following from each ad: Job title; Function or job description;
Qualifications; Benefits/compensation/salary
6. Explain to the learners that careers in media have changed throughout the history of the Philippines.
Teacher Tip
Classified ads are available both online and
through both national and local newspapers. There
may also be some jobs online in the field of media
and information, such as: bloggers, web designer,
online instructor, videographer, etc.
MOTIVATION
INSTRUCTION/DELIVERY Teacher Tip
Focus the discussion on how information
Discussion about People in Media was distributed in the past and the role of
media in bringing out key events in
1. Explain briefly how Philippine media has grown throughout history and how new professions for people in media have Philippine history.
evolved.
2. Discuss how traditional media has affected Filipinos in the past, throughout the different eras.
 Pre-Spanish Era – knowledge was passed on through folk media and indigenous forms of media. Careers: Town
crier, messenger, community scribe.
 Spanish Era – while education was limited to the elite, publication of books (i.e., Noli Me Tangere and El
Filibusterismo) and newspapers (La Solidaridad) advanced the Propaganda movement which led to the people’s
revolution against Spanish rule. Filipinos at that time did not have a common language. Only the elite spoke and
understood Spanish. Thus, communication was limited. Pen names were used to avoid political oppression.
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist.
 American and Japanese Era - During this era, major newspaper (i.e. Manila Times and Manila Bulletin), radio
broadcasting and movies became available. Media was used for propaganda by overnment and other groups.
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer,
broadcaster.
 Post-war Era – the golden age of Philippine Journalism. Advertising, Communication Education, and press freedom
flourished in this era.
 Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, media
technicians, advertisers.
 Martial Law Era - Highlights of this era include the government takeover of media and the press and the image
engineering of the Marcoses in the name of nationalism.
 Post-EDSA Era - People Power brought greater freedom for Philippine media. During this era, the new Constitution
recognized the vital role of communication and information in nation building. Press freedom influenced the growth
in media careers.
 Modern Era – Careers: web designer, online instructors, digital producers, bloggers, animators, programmer,
archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants.
3. Inform the learners that next meeting’s topic will be “people as media”, which will be discussed during laboratory work.
PRACTICE Suggested Categories:
Analysing Media Jobs • print, broadcast and new media

• education, entertainment, news, archiving
1. Form the learners into groups. Using the materials from the introduction, have the learners evaluate the • formal or informal
advertisements. • communications, mass communications,
ICT, management
2. Have the learners suggest groups in which they will categorize the jobs from the advertisements.
Write their answers on the board.
3. Ask each group to classify the jobs based on at least 2 categories written on the board. Assign the
categorization scheme to the groups. Inform them that they must use the qualifications and job
descriptions/functions when classifying the jobs.
4. Have each group briefly share the basis of their categorization to the rest of the learners.
5. End the activity by discussing how the standards of the media and information industries may be gleaned from the
functions of each job and the qualifications required by the industry for that job.
ENRICHMENT
EVALUATION

Topic/Lesson Name Content Standards Performance Standards Learning Competencies

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GRADES 1 TO 12 SCHOOL LEON GUINTO MEMORIAL COLLEGE, INC.

GRADE LEVEL 12- HUMSS BLK 1

TOPIC/LESSON NAME People Media (Lec)

PROCEDURES MEETING LEARNER’S NEED

Analysing Media Jobs • print, broadcast and new media

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