PHILIPPINE CENTRAL ISLANDS COLLEGE

Bagong Silang, San Jose, Occidental Mindoro

SWEETENED MANGORON
IN SAN JOSE, OCCIDENTAL MINDORO
PRE-FEASIBILITY STUDY

Presented to the Faculty of Senior High School Department

PHILIPPINE CENTRAL ISLANDS COLLEGE
Bagong Silang, San Jose, Occidental Mindoro

In Partial Fulfillment of Requirements in

ENTREPRENEURSHIP

LHANA JOY S. LINGAS

SHERMAINE B. GOMEZ
MARJOLYN T. DAMASINO
ELIZABETH JOY S. TARIGA
ALJUNE YZRAEL A. SALVA
EDSON N. VALMONTE, JR.

SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS

March 2019
 CHAPTER I

Planning the Enterprise

1.0 INTRODUCTION

1.1 BUSINESS CONCEPT AND BUSINESS MODEL

Sweetened Mangoron is more likely a turon with a twist of mango to make

it unique, flavourful and nutritious. The twist in this product is based on the

season of the fruit.

This product is applicable to everyone because this product is not too

sweet nor too sour. Also, there are some nutrients that the human body needs.

Moreover, Sweetened Mangoron can be eaten anytime. This Sweetened

Mangoron is nutritious because it contains a lot of nutrients that make the body

stronger and healthier.

Saba banana being the most prominent banana cultivators in Philippines

may be cooked or eaten raw. It is used in several traditional desserts belonging to

Philippines. Turron, maruya, minatamis, ginanggang and many more are the

popular dishes Saba banana serve as the main ingredients. The kind of banana can

be used for making banana cue, fried banana and golden banana. Such food

preparations are mostly eaten as dessert, snack and merienda. Banana chips are

popular snack which is loaded with plenty of health benefits. There are several

nutrients like Vitamin B6, Vitamin C, Protein,, Potassium, iron, Vitamin A to

make it extremely beneficial for health. Either you may eat Saba banana raw or

you can make delicious food stuffs with it. There are various benefits of eating

Saba banana like it improves digestion, lowers blood pressure. Moreover, Saba

banana can improve blood circulation, the rich source of minerals, nutrients and

vitamins, overcome asthma with regular consumption of it, overcome anemia,

great for liver health, good for diabetics, helps to overcome diarrhea, great for

pregnant women and banana treats ulcer (u.d).

 Mango fruit is rich in pre-biotic dietary fiber, vitamins, minerals.

According to new research study, mango fruit has been found to protect

frombreast, leukemia and prostate cancers. Several trial studies suggest

that Mango fruit is an excellent source of Vitamin-A. Together, these compounds

have been known to have antioxidant properties and are essential for vision.

Vitamin-A also required for maintaining healthy mucosa and skin. Fresh mango is

a good source of potassium. Potassium is an important component of cell and

body fluids that helps controlling heart rate and blood pressure. It is also an

excellent source of vitamin-B6, vitamin-C and vitamin-E. Consumption of foods

rich in vitamin-C helps the body develop resistance against infectious agents as

well as scavenge harmful oxygen-free radicals. It also controls homocysteine

levels within the blood, which may otherwise be harmful to blood vessels

resulting in coronary artery disease (CAD), and stroke. Further, it composes

moderate amounts of copper. Copper is a co-factor for many vital enzymes.

Copper also required for the production of red blood cells (u.d).

1.2 BUSINESS GOALS: VISION, MISSION, OBJECTIVES AND

PERFORMANCE TARGETS

1.2.1 VISION

The vision of Sweetened Mangoron is to take cautious step to ensure that

the product reach our customers with utmost best and fresh conditions.

This serves to you to foster a healthy, wholesome, nourishing, and

absolutely affordable price to generate optimum value.

 1.2.2 MISSION

Sweetened Mangoron will be recognized as the leading distinctive brand of fresh

and quality Sweetened Mangoron makers.

It will be offered to the customer at the most reasonable and affordable price; for

a healthier, refreshing, filling and totally satisfying merienda.

1.2.3 OBJECTIVES

The primary objectives of the business plan for Sweetened Mangoron are

the following:

1. Aims to serve a good quality, nutritious and flavourful merienda

in the community;

2. To earn profits that will make this business grow; and

3. To increase revenues that will have a long-term profitability.

1.2.4 GOALS

Sweetened Mangoron goals are to serve the community a healthy,

nutritious and affordable merienda.

Also, to be one of the well-known and successful business not only here in San

Jose, Occidental Mindoro but to the other country.

 CHAPTER III

BUSINESS PROPONENTS

3.1 COMPANY DESCRIPTION

Sweetened Mangoron is a unique product that can be sold at San Jose Occidental

Mindoro near at Philippine Central Islands College Campus. This product will serve as

merienda for the person who can’t afford a delicious and high price merienda.This

product has nutrients, delicious and it can be sold at a low price but with high quality

taste.

The stall will be operated by Ms. Lhana Joy S. Lingas, Ms. Shermaine B. Gomez,

Ms. Marjolyn T. Damasino, Ms. Elizabeth Joy S. Tariga, Mr. Aljune Yzrael A. SAlva

and Mr. Edson Valmonte, Jr. The stall will be opened around 8 o’clock in the morning up

to 5 o’clock in the evening everyday.

3.2 OWNERSHIP

Sweetened Mangoron stall will be owned by Ms.Lhana Joy Lingas and Ms.

Shermaine Gomez are both graduates of University of the Philippines with the degree of

Business and Financial Management. Ms. Marjolyn Damasino graduated in University

of Santo Tomas with a degree of Marketing. Ms. Elizabeth Joy Tariga graduated in De

La Salle College of Saint Benilde with a degree of Hotel and Restaurant Management.

Mr. Aljune Yzrael Salva graduated at Polytechnic University of the Philippines with a

degree of Healthcare Management and Mr. Edson Valmonte graduated in Ateneo de

Manila University with a degree of Business and Supply Chain Management.

3.3 LEGAL FORM

The Sweetened Mangoron stall will be a partnership between Ms.Lhana Joy

Lingas,Ms. Shermaine Gomez,Ms. Marjolyn Damasino,Ms. Elizabeth Joy Tariga, Mr.

ALjune Yzrael Salva and Mr. Edson Valmonte.

 CHAPTER IV

TARGET CUSTOMERS AND MAIN VALUE PROPOSITION

Sweetened Mangoron stalls will cater people who want to get their daily great

tasting merienda in an affordable price. Sweetened Mangoron stalls customer base in San

Jose in comprised of four target groups.

 Students

 Local residents

 Tourists

 Travellers passing through

Students are one of the most target respondent of our product because the stall

will rise in front of Philippine Central Islands College Campus. They can afford delicious

merienda and at the same time they get nutrients from the ingredient of the product.Local

resident are also the target respondents because the product is surrounded by the resident

of Bagong Silang, San Jose, Occidental Mindoro. They will be having an interest to buy

this because it is new for them to see a unique product. Also, tourist is one of our target

customer because as time passed by the number of tourist in San Jose, Occidental

Mindoro is increasing, therefore, it is possible that they can buy and taste this product.

Lastly, the travelers passing through are one of our target customer because the stall is

near the National Highway so there is a possibility that they can buy and taste this

Sweetened Mangoron.
 CHAPTER V

MARKET DEMAND AND SUPPLY, INDUSTRY DYNAMIC AND MACRO

ENVIRONMENTAL FACTORS

Sweetened Mangoron Stalls will position itself as having a unique class of

turon.The costumers will enjoy eating Sweetened Mangoron because it’s not only

delicious but full of nutrients comes from banana and mango.

Competitors is not a problem to this business because of its uniqueness, the

possibility of having high revenues in this business is a success. The proponents of this

business will make sure that the product suits the purchasing power of the consumer in

this case the students. The owner’s goal is to establish a strong firms when this business

grow and expanded.

Quality products and good service to costumer is the main foundation of this

business. The good environment can also give advantages to the business proponents in a

way of having a clean facilities and clean ecosystem around the stalls. Clean ecological

environment attracts customers as well as put good impressions on the products that the

owners offers.

In building this business, the business proponents consider the supplier that

provides the raw materials in the process of making the products. Banana and ripe-mango

can be found in the market as well as in the farmland. Having a partnership with the

banana and mango planters can provide you a lesser expenses in terms of buying the raw

materials in the market. Moreover, having that kind of partnership with the farmers can

provide new opportunities or jobs to the people.

 CHAPTER VI

ORGANIZATIONAL CHART

FIGURE

PARTNERS

COOK SALESLADY

6.1 QUALIFICATION STANDARD

The following are the standard set by the proponents in hiring of the personnel

for the business.

Cook Saleslady
 At least high school graduate  At least high school graduate

 20-40 years old  18-30 years old

 With experience in cooking turon  Has a pleasing personality

 Hardworking  Honest and approachable

 Long-temper attitude

6.2 JOB DESCRIPTION

The following are the duties and responsibilities of the personnel.

Cook

 Responsible for processing the product

 Responsible for preparing the ingredients

  Responsible for buying the ingredients

 Responsible for cleaning the materials used for production

 Packs the finished products

 Maintains the cleanliness of the production area.

Saleslady

 Entertains the customer

 Arranges and display the finish products

 Maintains cleanliness of the sales area.

 Remits the daily collection

Handling sensitive matters will be done by partners as well as physical inventory

and bookkeeping tasks to minimize expenses rather than hiring a personnel.

6.3 COMPENSATION PACKAGE

In this venture the employees will receive their daily salary. The table below

shows the summary of their salary.

TABLE
COMPENSATION PACKAGE

Personnel Monthly Salary Annually Salary

Cook P 3,000.00 P 36,000.00

Saleslady 2,500.00 30,000.00

Total P 5,500.00 P 66, 000.00

6.4 OFFICE EQUIPMENT

The following equipments are needed in the propose business.

TABLE
COST OF STALL EQUIPMENT

Quantity Item Unit Cost Total Cost

1 unit Ceiling Fan P 350.00 P 350.00
1 unit Fire Extinguisher 250.00 250.00
1 unit Calculator 150.00 150.00

1 pc. Fluorescent Light 400.00 400.00

TOTAL COST OF STALL EQUIPMENT P 1, 150.00

6.5 RENT EXPENSES

The propose business will rent a space at Bagong Silang, San Jose, Occidental

Mindoro near the PCIC Campus.

TABLE

RENT EXPENSES

Description Monthly Rent Annually Rent

Rent space P 1,750.00 P 21, 000.00

UTILITIES EXPENSES

The total cost of utilities to be incurred per month is presented below.

 TABLE

UTILITIES

Description Monthly Consumption Annual

Consumption
Water Supply P 125.00 P1,500.00
Power Supply 300.00 3, 600.00

TOTAL P 550.00 P 6,600.00

 CHAPTER VII

FINANCIAL FORECAST

FIGURE
VICINITY MAP
 FIGURE
FLOOR PLAN
 TABLE
RENOVATION COST
The building will require renovation for the convenience of the customers. The

estimated cost of building renovation is presented in Table ____.

TABLE
ESTIMATED COST OF RENOVATION

Description Unit Price Quantity Total Cost

Plywood P 430.00 4 pcs. P1, 720.00
Lumber 163.00 4 pcs. 652.00
Nail 70.00 1 kg. 70.00
Paint 550.00 4L 550.00
Paint Brush 28.00 2 pcs. 56.00
Thinner 44.00 1 bottle 44.00
Total Cost of Materials 3, 092.00
Labor (2 workers 300 /day for 3 days) 300.00 1,800.00
Total cost of Renovation P 4,892.00

TABLE
PRODUCTION COST

Raw Materials Quantity Unit Cost Total cost Total cost per
per day month

Saba Banana 50 pcs. P50.00 P50.00 P1,300.00

Mango 3 kgs. 50.00 150.00 1,300.00
Sugar 1 kg. 22.00 22.00 572.00
Cooking Oil 2 bottles 19.00 38.00 494.00
Total Raw Materials P 260.00 P 3, 666.00
Labor P 5, 500.00

TABLE
FACTORY OVERHEAD

Materials Quantity Unit cost Total Cost per Total Cost

day per month
Wrapper 6 packs P 15.00 P 90.00 P 2, 340.00
Paper bag 3 packs 15.00 45.00 P 1, 170.00
LPG 780.00 780.00
Total Overhead P 4, 290.00
Total Production Cost per Month P 13, 456.00

TABLE
COST OF PRODUCTION EQUIPMENT
Quantity Item Unit Cost Total Cost
2 pcs. Medium size Bowls P 50.00 P 100.00
3 pcs. Large size Plates 50.00 150.00
1 dozen Spoon 48.00 48.00
2 Tongs 50.00 100.00
1 Frying Pan 200.00 200.00
1 LPG Tank 1,500.00 1,500.00
1 Single Gas Stove 800.00 800.00
P 2, 898.00
 CHAPTER VIII
MAJOR ASSUMPTION

1. All cash operating expenses except salaries is assumed to increase by 5% a year.

2. Fixed assets will be depreciated using straight line method over estimated life of 5

year.

3. Pre-operating cost will be expenses during the first year of operation.

4. Provision for income tax is 15%.

5. Production is expected to increase by 5% every year.

6. Finished goods inventory is estimated to be equal to one day production.

7. Raw materials inventory is to be maintained equal to 5% of the current year’s raw

materials requirement. Cost is estimated to increase by 2% per year.

8. Sales in units are expected to increase by 5% every year. Selling price is P7.00 per

units for year 1 to year 3 and is to be increased to P11.50 per unit in year 4 and year 5.